Navigating the World of Social Media with a Focused Brand

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Google Account Integration for Private YouTube Video Sharing

How to Share a Private YouTube Video?

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to share a private YouTube video? A private video is a video that is posted to YouTube, but only viewable to a select group of people who you choose to share it with. It could be that this is a personal video only intended for friends and family, or it could be that you want to get feedback from people you trust before making it public.

Private YouTube videos can be shared with 50 Google accounts.

• Part 1: How to Share a Private YouTube Video
• Part 2: Private Video Limitations on YouTube
• Part 3: How to Share Unlisted Videos on YouTube

Make Your YouTube Video with Wondershare Filmora

To make YouTube videos awesome, Wondershare Filmora has features like overlays & effects, Advanced color tuning, green screen, a power tool that would certainly help you create a video intended for a personal review. The tools and features on Wondershare Filmora are unbeatable in terms of quality and precision and you can use it for your YouTube video editing and directly upload them from the Wondershare Filmora dashboard itself to avoid that time-consuming process of transferring your videos device to device if you are using another system to edit your videos.

Part 1: How to Share a Private YouTube Video

You can make a YouTube video private either within the Creator studio or by choosing the option when you first upload a video.

When you mark a video as private you will be able to send the video out to up to 50 e-mail addresses, names of contacts on Google, or your circles on Google plus. As soon as you add a new contact to the list they will receive an invite link to view the video.

Unlike with an unlisted video, the contacts allowed to view a private video will not be able to share the URL of your video with their own friends and contacts.

Part 2: Private Video Limitations on YouTube

The video cannot be shared again and only the individuals invited can view the video at its URL.

Contacts that you send the private invite too will have to have a YouTube account and be signed in to it, in order to view your video.

Part 3: How to Share Unlisted Videos on YouTube

Another option that YouTube delivers for privacy is the chance to mark videos as unlisted. Unlisted videos will not be included in any of the Google search engine results and only individuals that have the link will be able to view the videos on YouTube. A person does not have to have a Google account or any type of password to see unlisted videos, only the link, which means the people you share the video with will also be able to share it with whoever they like.

To share an unlisted video, simply send its URL to anyone you want to watch it. This is easier than sharing private YouTube videos, but not quite as private.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to share a private YouTube video? A private video is a video that is posted to YouTube, but only viewable to a select group of people who you choose to share it with. It could be that this is a personal video only intended for friends and family, or it could be that you want to get feedback from people you trust before making it public.

Private YouTube videos can be shared with 50 Google accounts.

• Part 1: How to Share a Private YouTube Video
• Part 2: Private Video Limitations on YouTube
• Part 3: How to Share Unlisted Videos on YouTube

Make Your YouTube Video with Wondershare Filmora

To make YouTube videos awesome, Wondershare Filmora has features like overlays & effects, Advanced color tuning, green screen, a power tool that would certainly help you create a video intended for a personal review. The tools and features on Wondershare Filmora are unbeatable in terms of quality and precision and you can use it for your YouTube video editing and directly upload them from the Wondershare Filmora dashboard itself to avoid that time-consuming process of transferring your videos device to device if you are using another system to edit your videos.

Click here

Part 1: How to Share a Private YouTube Video

You can make a YouTube video private either within the Creator studio or by choosing the option when you first upload a video.

When you mark a video as private you will be able to send the video out to up to 50 e-mail addresses, names of contacts on Google, or your circles on Google plus. As soon as you add a new contact to the list they will receive an invite link to view the video.

Unlike with an unlisted video, the contacts allowed to view a private video will not be able to share the URL of your video with their own friends and contacts.

Part 2: Private Video Limitations on YouTube

The video cannot be shared again and only the individuals invited can view the video at its URL.

Contacts that you send the private invite too will have to have a YouTube account and be signed in to it, in order to view your video.

Part 3: How to Share Unlisted Videos on YouTube

Another option that YouTube delivers for privacy is the chance to mark videos as unlisted. Unlisted videos will not be included in any of the Google search engine results and only individuals that have the link will be able to view the videos on YouTube. A person does not have to have a Google account or any type of password to see unlisted videos, only the link, which means the people you share the video with will also be able to share it with whoever they like.

To share an unlisted video, simply send its URL to anyone you want to watch it. This is easier than sharing private YouTube videos, but not quite as private.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to share a private YouTube video? A private video is a video that is posted to YouTube, but only viewable to a select group of people who you choose to share it with. It could be that this is a personal video only intended for friends and family, or it could be that you want to get feedback from people you trust before making it public.

Private YouTube videos can be shared with 50 Google accounts.

• Part 1: How to Share a Private YouTube Video
• Part 2: Private Video Limitations on YouTube
• Part 3: How to Share Unlisted Videos on YouTube

Make Your YouTube Video with Wondershare Filmora

To make YouTube videos awesome, Wondershare Filmora has features like overlays & effects, Advanced color tuning, green screen, a power tool that would certainly help you create a video intended for a personal review. The tools and features on Wondershare Filmora are unbeatable in terms of quality and precision and you can use it for your YouTube video editing and directly upload them from the Wondershare Filmora dashboard itself to avoid that time-consuming process of transferring your videos device to device if you are using another system to edit your videos.

Part 1: How to Share a Private YouTube Video

You can make a YouTube video private either within the Creator studio or by choosing the option when you first upload a video.

When you mark a video as private you will be able to send the video out to up to 50 e-mail addresses, names of contacts on Google, or your circles on Google plus. As soon as you add a new contact to the list they will receive an invite link to view the video.

Unlike with an unlisted video, the contacts allowed to view a private video will not be able to share the URL of your video with their own friends and contacts.

Part 2: Private Video Limitations on YouTube

The video cannot be shared again and only the individuals invited can view the video at its URL.

Contacts that you send the private invite too will have to have a YouTube account and be signed in to it, in order to view your video.

Part 3: How to Share Unlisted Videos on YouTube

Another option that YouTube delivers for privacy is the chance to mark videos as unlisted. Unlisted videos will not be included in any of the Google search engine results and only individuals that have the link will be able to view the videos on YouTube. A person does not have to have a Google account or any type of password to see unlisted videos, only the link, which means the people you share the video with will also be able to share it with whoever they like.

To share an unlisted video, simply send its URL to anyone you want to watch it. This is easier than sharing private YouTube videos, but not quite as private.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to share a private YouTube video? A private video is a video that is posted to YouTube, but only viewable to a select group of people who you choose to share it with. It could be that this is a personal video only intended for friends and family, or it could be that you want to get feedback from people you trust before making it public.

Private YouTube videos can be shared with 50 Google accounts.

• Part 1: How to Share a Private YouTube Video
• Part 2: Private Video Limitations on YouTube
• Part 3: How to Share Unlisted Videos on YouTube

Make Your YouTube Video with Wondershare Filmora

To make YouTube videos awesome, Wondershare Filmora has features like overlays & effects, Advanced color tuning, green screen, a power tool that would certainly help you create a video intended for a personal review. The tools and features on Wondershare Filmora are unbeatable in terms of quality and precision and you can use it for your YouTube video editing and directly upload them from the Wondershare Filmora dashboard itself to avoid that time-consuming process of transferring your videos device to device if you are using another system to edit your videos.

Part 1: How to Share a Private YouTube Video

You can make a YouTube video private either within the Creator studio or by choosing the option when you first upload a video.

When you mark a video as private you will be able to send the video out to up to 50 e-mail addresses, names of contacts on Google, or your circles on Google plus. As soon as you add a new contact to the list they will receive an invite link to view the video.

Unlike with an unlisted video, the contacts allowed to view a private video will not be able to share the URL of your video with their own friends and contacts.

Part 2: Private Video Limitations on YouTube

The video cannot be shared again and only the individuals invited can view the video at its URL.

Contacts that you send the private invite too will have to have a YouTube account and be signed in to it, in order to view your video.

Part 3: How to Share Unlisted Videos on YouTube

Another option that YouTube delivers for privacy is the chance to mark videos as unlisted. Unlisted videos will not be included in any of the Google search engine results and only individuals that have the link will be able to view the videos on YouTube. A person does not have to have a Google account or any type of password to see unlisted videos, only the link, which means the people you share the video with will also be able to share it with whoever they like.

To share an unlisted video, simply send its URL to anyone you want to watch it. This is easier than sharing private YouTube videos, but not quite as private.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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