Mastering the Art of Youtube Channel Blocking: A Step-by-Step Approach

How to Block YouTube Channels on Computer and Mobile Phones

Richard Bennett

Mar 27, 2024• Proven solutions

Anyone spending any time online recently might have come across something they regard as deplorable. YouTube consumes more than half of the internet’s users with its whopping 2 billion active monthly users. For all that might seem good on the humongous video sharing platform some of the most divisive of all human interactions happen on YouTube.

Now the question arises on how you can safeguard yourself and your family from the bad and inadequate content and how to block YouTube channels that create the toxic material.

In this article, we’ll go through how you can block YouTube channels and content creators that you consider will have bad effects on your mental health. You will learn:

• Part 1: How to block YouTube channels on a computer (Mac & Windows)
• Part 2: How to block YouTube channels on Mobile Phones (Android & iPhone)
• Part 3: How to block content on YouTube Kids

Part 1: How to block YouTube channels on a computer (Mac & Windows)

Blocking will prevent the user from trolling and bullying you or your channel subscribers. This will effectively prevent them to comment and interact with your video content. However, there is no way for you to prevent the bullies from watching your content you can at least prevent them from damaging your reputation, badmouthing, and inciting your active subscribers.

The process of blocking YouTube channels on a computer system is fairly simple and will only require a minute if you know the name of the user you want to block. Follow the steps below:

• 1. Log in to your YouTube account and look out for the account you want to block.
• 2. When you’re in the account head over to the About section. You can find it in the toolbar beneath the channel art or banner.

• 3. On the right-hand side right under the Stats, you will find a flag icon. Press the icon and it will show a drop-down menu, select Block user.

• 4. You will be prompted to confirm your selection, click Submit to confirm.

Part 2: How to block YouTube channels on Mobile Phones (Android & iPhone)

One can also block YouTube channels on mobile devices in the same manner as you would do it on the desktop computer. It will do the same effect and prevent bullying users from interacting with your content.

• 1. Sign in to your YouTube account on either YouTube’s Android or iPhone app.
• 2. Look around for the account or user you want to block.
• 3. Open a particular account that you intend to block and go to their main account page.

• 4. When you’re on the account page, open the menu at the top-right corner of the screen and tap Block user.

Part 3: Block content on YouTube kids

YouTube Kids is the alternative version of YouTube’s video service dedicated and designed for kids. It’s entirely for children with all the content curated for kids’ education, family-friendly videos, and channels surrounding kid’s liking. The interface features colorful large images, and icons with five categories to explore from.

The app filters all the content allowing only safe content and parental control to watch their children’s online activity. The app prevents commenting and any kind of cyber bullying-related issues. YouTube Kids need to be set up by an adult with singing into the app with their Google credentials. Parents can sign in and block channels or videos they don’t see fit for their children. Let us see how to block YouTube channels on YouTube kids.

• 1. Open the YouTube Kids app and tap on I’m a parent to set up the app.

• 2. Sign in with your preferred Google account.

• 3. Here you’ll see a button Send Parental Consent Email, press it.
• 4. You’ll get an activation code on your email address.
• 5. Come back to the application and enter the code.

Now as you’re signed in as a parent you can block channels and specific content.

I. Block on Home screen

• 1. On the Home screen press the dotted menu next to the video

• 2. In the menu list, you will see Block this video, tap it.
• 3. You’ll be asked to enter the numbers written on the screen or a custom passcode.

II. Block from Watch Page

• 1. On the Watch Page tap the dotted More option at the top right corner of the video.

• 2. Press the Block option.
• 3. A dialog box will appear with two options, Block this video for blocking only this particular video or Block this channel to block the entire channel associated with the video.

• 4. Select any of the two options and then press Block again.
• 5. Enter the numbers you calculate from the presented numbers or a custom passcode.

Conclusion

Every minute more than 300 hours of video content is uploaded on to the YouTube databases while 5 billion videos are watched every day. This only shows the metrics a content creator and a user have to deal with. Content creators need to protect themselves from the unending trolls and scams that hit every other channel and affect its userbase. While kids and sensitive portions of the human population have to maintain a safe distance from damaging and provoking content that circulates on the platform. To safeguard both ends of the platform I made this guide to streamline the process of how to block YouTube channels and videos from affecting your happy life.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Anyone spending any time online recently might have come across something they regard as deplorable. YouTube consumes more than half of the internet’s users with its whopping 2 billion active monthly users. For all that might seem good on the humongous video sharing platform some of the most divisive of all human interactions happen on YouTube.

Now the question arises on how you can safeguard yourself and your family from the bad and inadequate content and how to block YouTube channels that create the toxic material.

In this article, we’ll go through how you can block YouTube channels and content creators that you consider will have bad effects on your mental health. You will learn:

• Part 1: How to block YouTube channels on a computer (Mac & Windows)
• Part 2: How to block YouTube channels on Mobile Phones (Android & iPhone)
• Part 3: How to block content on YouTube Kids

Part 1: How to block YouTube channels on a computer (Mac & Windows)

Blocking will prevent the user from trolling and bullying you or your channel subscribers. This will effectively prevent them to comment and interact with your video content. However, there is no way for you to prevent the bullies from watching your content you can at least prevent them from damaging your reputation, badmouthing, and inciting your active subscribers.

The process of blocking YouTube channels on a computer system is fairly simple and will only require a minute if you know the name of the user you want to block. Follow the steps below:

• 1. Log in to your YouTube account and look out for the account you want to block.
• 2. When you’re in the account head over to the About section. You can find it in the toolbar beneath the channel art or banner.

• 3. On the right-hand side right under the Stats, you will find a flag icon. Press the icon and it will show a drop-down menu, select Block user.

• 4. You will be prompted to confirm your selection, click Submit to confirm.

Part 2: How to block YouTube channels on Mobile Phones (Android & iPhone)

One can also block YouTube channels on mobile devices in the same manner as you would do it on the desktop computer. It will do the same effect and prevent bullying users from interacting with your content.

• 1. Sign in to your YouTube account on either YouTube’s Android or iPhone app.
• 2. Look around for the account or user you want to block.
• 3. Open a particular account that you intend to block and go to their main account page.

• 4. When you’re on the account page, open the menu at the top-right corner of the screen and tap Block user.

Part 3: Block content on YouTube kids

YouTube Kids is the alternative version of YouTube’s video service dedicated and designed for kids. It’s entirely for children with all the content curated for kids’ education, family-friendly videos, and channels surrounding kid’s liking. The interface features colorful large images, and icons with five categories to explore from.

The app filters all the content allowing only safe content and parental control to watch their children’s online activity. The app prevents commenting and any kind of cyber bullying-related issues. YouTube Kids need to be set up by an adult with singing into the app with their Google credentials. Parents can sign in and block channels or videos they don’t see fit for their children. Let us see how to block YouTube channels on YouTube kids.

• 1. Open the YouTube Kids app and tap on I’m a parent to set up the app.

• 2. Sign in with your preferred Google account.

• 3. Here you’ll see a button Send Parental Consent Email, press it.
• 4. You’ll get an activation code on your email address.
• 5. Come back to the application and enter the code.

Now as you’re signed in as a parent you can block channels and specific content.

I. Block on Home screen

• 1. On the Home screen press the dotted menu next to the video

• 2. In the menu list, you will see Block this video, tap it.
• 3. You’ll be asked to enter the numbers written on the screen or a custom passcode.

II. Block from Watch Page

• 1. On the Watch Page tap the dotted More option at the top right corner of the video.

• 2. Press the Block option.
• 3. A dialog box will appear with two options, Block this video for blocking only this particular video or Block this channel to block the entire channel associated with the video.

• 4. Select any of the two options and then press Block again.
• 5. Enter the numbers you calculate from the presented numbers or a custom passcode.

Conclusion

Every minute more than 300 hours of video content is uploaded on to the YouTube databases while 5 billion videos are watched every day. This only shows the metrics a content creator and a user have to deal with. Content creators need to protect themselves from the unending trolls and scams that hit every other channel and affect its userbase. While kids and sensitive portions of the human population have to maintain a safe distance from damaging and provoking content that circulates on the platform. To safeguard both ends of the platform I made this guide to streamline the process of how to block YouTube channels and videos from affecting your happy life.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Anyone spending any time online recently might have come across something they regard as deplorable. YouTube consumes more than half of the internet’s users with its whopping 2 billion active monthly users. For all that might seem good on the humongous video sharing platform some of the most divisive of all human interactions happen on YouTube.

Now the question arises on how you can safeguard yourself and your family from the bad and inadequate content and how to block YouTube channels that create the toxic material.

In this article, we’ll go through how you can block YouTube channels and content creators that you consider will have bad effects on your mental health. You will learn:

• Part 1: How to block YouTube channels on a computer (Mac & Windows)
• Part 2: How to block YouTube channels on Mobile Phones (Android & iPhone)
• Part 3: How to block content on YouTube Kids

Part 1: How to block YouTube channels on a computer (Mac & Windows)

Blocking will prevent the user from trolling and bullying you or your channel subscribers. This will effectively prevent them to comment and interact with your video content. However, there is no way for you to prevent the bullies from watching your content you can at least prevent them from damaging your reputation, badmouthing, and inciting your active subscribers.

The process of blocking YouTube channels on a computer system is fairly simple and will only require a minute if you know the name of the user you want to block. Follow the steps below:

• 1. Log in to your YouTube account and look out for the account you want to block.
• 2. When you’re in the account head over to the About section. You can find it in the toolbar beneath the channel art or banner.

• 3. On the right-hand side right under the Stats, you will find a flag icon. Press the icon and it will show a drop-down menu, select Block user.

• 4. You will be prompted to confirm your selection, click Submit to confirm.

Part 2: How to block YouTube channels on Mobile Phones (Android & iPhone)

One can also block YouTube channels on mobile devices in the same manner as you would do it on the desktop computer. It will do the same effect and prevent bullying users from interacting with your content.

• 1. Sign in to your YouTube account on either YouTube’s Android or iPhone app.
• 2. Look around for the account or user you want to block.
• 3. Open a particular account that you intend to block and go to their main account page.

• 4. When you’re on the account page, open the menu at the top-right corner of the screen and tap Block user.

Part 3: Block content on YouTube kids

YouTube Kids is the alternative version of YouTube’s video service dedicated and designed for kids. It’s entirely for children with all the content curated for kids’ education, family-friendly videos, and channels surrounding kid’s liking. The interface features colorful large images, and icons with five categories to explore from.

The app filters all the content allowing only safe content and parental control to watch their children’s online activity. The app prevents commenting and any kind of cyber bullying-related issues. YouTube Kids need to be set up by an adult with singing into the app with their Google credentials. Parents can sign in and block channels or videos they don’t see fit for their children. Let us see how to block YouTube channels on YouTube kids.

• 1. Open the YouTube Kids app and tap on I’m a parent to set up the app.

• 2. Sign in with your preferred Google account.

• 3. Here you’ll see a button Send Parental Consent Email, press it.
• 4. You’ll get an activation code on your email address.
• 5. Come back to the application and enter the code.

Now as you’re signed in as a parent you can block channels and specific content.

I. Block on Home screen

• 1. On the Home screen press the dotted menu next to the video

• 2. In the menu list, you will see Block this video, tap it.
• 3. You’ll be asked to enter the numbers written on the screen or a custom passcode.

II. Block from Watch Page

• 1. On the Watch Page tap the dotted More option at the top right corner of the video.

• 2. Press the Block option.
• 3. A dialog box will appear with two options, Block this video for blocking only this particular video or Block this channel to block the entire channel associated with the video.

• 4. Select any of the two options and then press Block again.
• 5. Enter the numbers you calculate from the presented numbers or a custom passcode.

Conclusion

Every minute more than 300 hours of video content is uploaded on to the YouTube databases while 5 billion videos are watched every day. This only shows the metrics a content creator and a user have to deal with. Content creators need to protect themselves from the unending trolls and scams that hit every other channel and affect its userbase. While kids and sensitive portions of the human population have to maintain a safe distance from damaging and provoking content that circulates on the platform. To safeguard both ends of the platform I made this guide to streamline the process of how to block YouTube channels and videos from affecting your happy life.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Anyone spending any time online recently might have come across something they regard as deplorable. YouTube consumes more than half of the internet’s users with its whopping 2 billion active monthly users. For all that might seem good on the humongous video sharing platform some of the most divisive of all human interactions happen on YouTube.

Now the question arises on how you can safeguard yourself and your family from the bad and inadequate content and how to block YouTube channels that create the toxic material.

In this article, we’ll go through how you can block YouTube channels and content creators that you consider will have bad effects on your mental health. You will learn:

• Part 1: How to block YouTube channels on a computer (Mac & Windows)
• Part 2: How to block YouTube channels on Mobile Phones (Android & iPhone)
• Part 3: How to block content on YouTube Kids

Part 1: How to block YouTube channels on a computer (Mac & Windows)

Blocking will prevent the user from trolling and bullying you or your channel subscribers. This will effectively prevent them to comment and interact with your video content. However, there is no way for you to prevent the bullies from watching your content you can at least prevent them from damaging your reputation, badmouthing, and inciting your active subscribers.

The process of blocking YouTube channels on a computer system is fairly simple and will only require a minute if you know the name of the user you want to block. Follow the steps below:

• 1. Log in to your YouTube account and look out for the account you want to block.
• 2. When you’re in the account head over to the About section. You can find it in the toolbar beneath the channel art or banner.

• 3. On the right-hand side right under the Stats, you will find a flag icon. Press the icon and it will show a drop-down menu, select Block user.

• 4. You will be prompted to confirm your selection, click Submit to confirm.

Part 2: How to block YouTube channels on Mobile Phones (Android & iPhone)

One can also block YouTube channels on mobile devices in the same manner as you would do it on the desktop computer. It will do the same effect and prevent bullying users from interacting with your content.

• 1. Sign in to your YouTube account on either YouTube’s Android or iPhone app.
• 2. Look around for the account or user you want to block.
• 3. Open a particular account that you intend to block and go to their main account page.

• 4. When you’re on the account page, open the menu at the top-right corner of the screen and tap Block user.

Part 3: Block content on YouTube kids

YouTube Kids is the alternative version of YouTube’s video service dedicated and designed for kids. It’s entirely for children with all the content curated for kids’ education, family-friendly videos, and channels surrounding kid’s liking. The interface features colorful large images, and icons with five categories to explore from.

The app filters all the content allowing only safe content and parental control to watch their children’s online activity. The app prevents commenting and any kind of cyber bullying-related issues. YouTube Kids need to be set up by an adult with singing into the app with their Google credentials. Parents can sign in and block channels or videos they don’t see fit for their children. Let us see how to block YouTube channels on YouTube kids.

• 1. Open the YouTube Kids app and tap on I’m a parent to set up the app.

• 2. Sign in with your preferred Google account.

• 3. Here you’ll see a button Send Parental Consent Email, press it.
• 4. You’ll get an activation code on your email address.
• 5. Come back to the application and enter the code.

Now as you’re signed in as a parent you can block channels and specific content.

I. Block on Home screen

• 1. On the Home screen press the dotted menu next to the video

• 2. In the menu list, you will see Block this video, tap it.
• 3. You’ll be asked to enter the numbers written on the screen or a custom passcode.

II. Block from Watch Page

• 1. On the Watch Page tap the dotted More option at the top right corner of the video.

• 2. Press the Block option.
• 3. A dialog box will appear with two options, Block this video for blocking only this particular video or Block this channel to block the entire channel associated with the video.

• 4. Select any of the two options and then press Block again.
• 5. Enter the numbers you calculate from the presented numbers or a custom passcode.

Conclusion

Every minute more than 300 hours of video content is uploaded on to the YouTube databases while 5 billion videos are watched every day. This only shows the metrics a content creator and a user have to deal with. Content creators need to protect themselves from the unending trolls and scams that hit every other channel and affect its userbase. While kids and sensitive portions of the human population have to maintain a safe distance from damaging and provoking content that circulates on the platform. To safeguard both ends of the platform I made this guide to streamline the process of how to block YouTube channels and videos from affecting your happy life.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Keeping Viewers Hooked: The Ultimate Guide for Enhanced Audience Loyalty on YouTube

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett