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In 2024, Key Elements of Successful YouTube Channel Imagery
Key Elements of Successful YouTube Channel Imagery
How To Make Good YouTube Banner - Dos and Don’ts
Richard Bennett
Oct 26, 2023• Proven solutions
It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.
Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.
Here are the Dos and Don’ts of YouTube Channel Art.
- What Kind of Background Should I Use?
- Should I Use My Face?
- What Should I Write on Banner?
- How Can I Make My Channel Art Look Good?
Part 1: What Kind of Background Should I Use?
DO: High-Quality Photos
It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.
When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.
DON’T: Use Chaotic Patterns
Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.
Part 2: Should I Use My Face?
Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.
If you do include pictures, here are some tips:
Don’t: Use Blurry Photos
If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.
That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.
Don’t: Use Outdated Pictures
It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.
Part 3: What Should I Write on My Banner?
Do: Include Your Channel Name
While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.
Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.
Do: Include Upload Days
Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.
If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.
Do: Include Social Media
Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.
Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.
Make sure everything important fits in the safe area!
Do: Include Brief Channel Description or Tag Line
Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”
I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.
YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.
Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.
Part 4: How Can I Make My Channel Art Look Good?
Do: Create Consistent Branding
Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.
Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.
Don’t: Include Images That Have Nothing to Do with Your Channel
This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.
Don’t: Have Images and Text That Cut Off
YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.
Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.
Now that you know how to make a good YouTube banner, what will you do next?
Touch Up YouTube Videos with Filmora
Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.
Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.
Here are the Dos and Don’ts of YouTube Channel Art.
- What Kind of Background Should I Use?
- Should I Use My Face?
- What Should I Write on Banner?
- How Can I Make My Channel Art Look Good?
Part 1: What Kind of Background Should I Use?
DO: High-Quality Photos
It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.
When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.
DON’T: Use Chaotic Patterns
Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.
Part 2: Should I Use My Face?
Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.
If you do include pictures, here are some tips:
Don’t: Use Blurry Photos
If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.
That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.
Don’t: Use Outdated Pictures
It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.
Part 3: What Should I Write on My Banner?
Do: Include Your Channel Name
While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.
Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.
Do: Include Upload Days
Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.
If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.
Do: Include Social Media
Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.
Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.
Make sure everything important fits in the safe area!
Do: Include Brief Channel Description or Tag Line
Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”
I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.
YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.
Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.
Part 4: How Can I Make My Channel Art Look Good?
Do: Create Consistent Branding
Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.
Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.
Don’t: Include Images That Have Nothing to Do with Your Channel
This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.
Don’t: Have Images and Text That Cut Off
YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.
Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.
Now that you know how to make a good YouTube banner, what will you do next?
Touch Up YouTube Videos with Filmora
Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.
Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.
Here are the Dos and Don’ts of YouTube Channel Art.
- What Kind of Background Should I Use?
- Should I Use My Face?
- What Should I Write on Banner?
- How Can I Make My Channel Art Look Good?
Part 1: What Kind of Background Should I Use?
DO: High-Quality Photos
It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.
When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.
DON’T: Use Chaotic Patterns
Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.
Part 2: Should I Use My Face?
Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.
If you do include pictures, here are some tips:
Don’t: Use Blurry Photos
If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.
That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.
Don’t: Use Outdated Pictures
It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.
Part 3: What Should I Write on My Banner?
Do: Include Your Channel Name
While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.
Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.
Do: Include Upload Days
Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.
If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.
Do: Include Social Media
Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.
Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.
Make sure everything important fits in the safe area!
Do: Include Brief Channel Description or Tag Line
Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”
I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.
YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.
Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.
Part 4: How Can I Make My Channel Art Look Good?
Do: Create Consistent Branding
Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.
Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.
Don’t: Include Images That Have Nothing to Do with Your Channel
This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.
Don’t: Have Images and Text That Cut Off
YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.
Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.
Now that you know how to make a good YouTube banner, what will you do next?
Touch Up YouTube Videos with Filmora
Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.
Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.
Here are the Dos and Don’ts of YouTube Channel Art.
- What Kind of Background Should I Use?
- Should I Use My Face?
- What Should I Write on Banner?
- How Can I Make My Channel Art Look Good?
Part 1: What Kind of Background Should I Use?
DO: High-Quality Photos
It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.
When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.
DON’T: Use Chaotic Patterns
Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.
Part 2: Should I Use My Face?
Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.
If you do include pictures, here are some tips:
Don’t: Use Blurry Photos
If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.
That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.
Don’t: Use Outdated Pictures
It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.
Part 3: What Should I Write on My Banner?
Do: Include Your Channel Name
While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.
Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.
Do: Include Upload Days
Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.
If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.
Do: Include Social Media
Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.
Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.
Make sure everything important fits in the safe area!
Do: Include Brief Channel Description or Tag Line
Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”
I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.
YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.
Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.
Part 4: How Can I Make My Channel Art Look Good?
Do: Create Consistent Branding
Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.
Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.
Don’t: Include Images That Have Nothing to Do with Your Channel
This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.
Don’t: Have Images and Text That Cut Off
YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.
Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.
Now that you know how to make a good YouTube banner, what will you do next?
Touch Up YouTube Videos with Filmora
Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Optimizing Titles and Tags for Improved YouTube Visibility
Create High Quality YouTube Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
- Title: In 2024, Key Elements of Successful YouTube Channel Imagery
- Author: Joseph
- Created at : 2024-05-31 13:47:49
- Updated at : 2024-06-01 13:47:49
- Link: https://youtube-stream.techidaily.com/in-2024-key-elements-of-successful-youtube-channel-imagery/
- License: This work is licensed under CC BY-NC-SA 4.0.
