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"In 2024, Innovative Naming Strategies Elevating Your Filmora Channels' Identity"
Innovative Naming Strategies: Elevating Your Filmora Channels’ Identity
How To Pick a YouTube Channel Name
Richard Bennett
Mar 27, 2024• Proven solutions
Choosing the name of your YouTube channel is one of the most important decisions you will make as a vlogger. If your channel name sticks in the minds of people who watch your videos it will help to ensure viewers return and watch more of your work. An especially catchy channel name can even draw in new viewers who just have to find out what kind of videos somebody with that particular name makes. Most successful noted YouTubers carefully planned their names.
How to come up with the best YouTube name? Below we will introduce some useful tips that you should think about before choosing a YouTube channel name and some best online YouTube name generators that you can use to pick up a good YouTube name.
- Part 1: How To Pick a Name for Your YouTube Channel
- Part 2: Best Free Online Name Generator Tools for YouTube Channel
- Part 3: YouTube Channel Name vs. YouTube Usernames
- Part 4: How to Change YouTube Channel Name
Best YouTube Video Editor - Filmora
It is not easy to come up with a good YouTube channel and user name, but it is easy to edit an excellent YouTube video with Filmora. It is designed for beginner users who want to edit videos easily for YouTube channel! You can add royalty-free music and various filters/effects to touch up your videos with dragging and dropping. After editing, you can directly upload the video to the YouTube platform. Download it now to have a try!
Part 1: How To Pick a YouTube Channel Name: 5 Tips for Choosing a Better YouTube Name
Of course, it is best to choose an amazing channel name in the first place so you never have to worry about changing it. Here are five tips for naming your YouTube channel.
1. Keep it Short and Impressive
In order to be memorable, your channel name should be short and catchy. Generally, it is a bad idea to have a name that is more than five syllables long. Longer channel names are both harder to remember, and harder to tell your friends about since they do not tend to roll off the tongue.
The worst way you can end up with an overly long username is by adding numbers or extra letters to the end of it. People often decide to do this because their desired channel name was taken. It is always a terrible idea. Your username might still look short, but that is deceptive. A username like ‘Lucas423’ is really ‘Lucasfourtwentythree’. Nobody will remember the exact numbers. If anyone remembers that username at all they will only remember ‘Lucas’, which will make it extremely difficult for them to find your channel again.
For the sake of keeping their channel names short and memorable, some successful YouTubers have actually made up words, i.e ‘Smosh’. This only works if a silly made-up word suits the tone of your channel, and even a lot of made-up words are taken by this point.
2. It’s All About You
Regardless of the topic of your vlog, your vlog will also be about you as a personality, so your channel name should have something to do with who you are as a person. It can even include your real name or some variation of it. Real-life nicknames work great.
If you do not want to use your actual name, or do not think your actual name would stick in people’s minds very well, then think about what your hobbies are and what kind of words could be used to describe you. Come up with a list of nouns and describing words and try out different combinations. You might even decide to try out some of your describing words with your real name.
3. It’s Also About Your Audience
Your name should reflect who you are, but it should also be relevant to the people who will be watching your vlog. For example, people who are tuning in to a daily life vlog might appreciate it if you use your real name or some variation on your name. People who are tuning into a vlog to learn something – beauty or cooking tips, for example – will be confused if your channel name is something like ‘LucasIsCool’. If you have a channel that is about anything besides your daily life, experiences, or opinions then your channel name needs to reference your topic. If Lucas’s channel is about baking then rather than ‘LucasIsCool’ he should try something like ‘LucasBakes’ or ‘CookiesByLucas’.
4. Test Drive It
It is a bad idea to rush over to YouTube and sign up for the first channel name you decide you like. First, say it out loud and see if it sounds as catchy as it seemed in your head. If it does, then there are still a couple of other “test drives” you need to do.
Plunk the channel name you are considering into a search engine to make sure it is not already strongly associated with something besides you. If there is actually a website with your channel name as its URL then you should almost definitely discard that name and choose a new one. If you have some success with your vlog then you will probably want to acquire the associated URL later on. Even if you do not think you want a website it is a bad idea to choose a channel name that already has a strong association with something else. For example, if you play music on your channel and your channel has the same name as a music festival people might automatically think you and that festival are affiliated.
You will also want to check and make sure nobody is using your channel name as their username on Instagram, Vimeo, or any other social media site. If your name is already being used elsewhere then it will be difficult for you to expand.
5. Don’t Give up
YouTube is a huge site and a lot of the really good names are already being used or – more frustratingly – have been taken by people who are not actually using them. The first few names you come up with will probably be unavailable. This is where a lot of YouTubers get discouraged and start weakening their channel name by typing numbers after it. It is easy to get pulled into settling for any name that sort of sounds like the one you want, but which is actually available. Do not do this! You will be able to create a catchy, unique, name that is all you own.
Coming up with the perfect name for your channel can take time, sometimes a lot of time. If you can get it done in one evening then you are lucky because this is something that can take days. The name of your YouTube channel is extremely important and you should take as long as you need to pick a good one.
Part 2: 5 Best Free Online YouTube Name Generators in 2021
1. YouTube Name Generator:
In case if you need a YouTube name with a specific keyword, this YouTube Name Generator tool can help you better. The unique algorithm of this online tool is capable enough to generate unique channel names that can match certain keywords of your need. All that you need to do is provide it with the total number of names it should generate for you along with your target keyword. It will soon open a long list of actual names and made-up names that you can choose for your channel.
2. Kparser:
Those who are more focused on the SEO ranking of their YouTube channel instead of the uniqueness of the YouTube channel name can avail great benefits from Kparser. It is well known as a keyword suggestion tool that is also used as a YouTube Name Generator due to its awesome algorithm that brings out top SEO-ranked channel names from the web. By upgrading to the Pro version of this tool, you can also get information about the volume and CPC of the listed keyword.
3. SpinXo:
Here is the most comprehensive tool for YouTube channel name generation and it provides satisfactory results to most users who don’t have specific requirements. You can add few specific details to this platform in terms of topic, keywords, niche, interests, and important word; SpinXo will soon generate the best channel names by utilizing that information. Observations say that most of the names generated by this tool are of three words. As soon as you like a certain keyword on this platform, you can see its availability on other social media platforms like Instagram, Twitter, and Blogger, etc.
4. Best Username Generator:
It is almost the same as that of the YouTube Username Generator tool as it also brings out made-up YouTube names with its search results. But the great news is that it is also loaded with unique customization options. After listing the essential keyword, this tool also allows users to provide details about the number of characters they want in the name. When you like any one of the generated names, you can also check their availability on YouTube as well as 9 other popular social media websites.
5. Name Generator 2:
When you are interested in getting a funny YouTube channel name to grab the attention of more viewers online, Name Generator 2 is probably the best platform for you. Although it cannot provide you with a long list of keywords, whatever it provides is always full of humor. Note that, this tool does not allow customization options for YouTube Channel Name generations, users can simply add prefix or suffix details and it will combine them to provide you with something unique out of its database.
Part 3: YouTube Channel Name vs. YouTube Usernames
Are you aware of the difference between YouTube Channel name and YouTube Usernames? Most people are confused about this fact, but there is something that you really need to know about. Go through the details below to clear your doubt:
1. YouTube Channel Names
It is the name by which your channel is known on the network online. When viewers watch your videos online, your channel name appears on their screen, and they can click on this name to reach your channel to watch more collections. In a few cases, the channel name can be a username as well, but it is not always so.
2. YouTube Usernames
The YouTube Username is the one that appears on your URL when you visit your channel page. The time when you started your YouTube channel for the very first time, it appeared automatically containing a random string of characters. In the past, you can not change the URL but now YouTube allows you to customize it when you have more than 100 subscribers and your channel is at least 30 days old. For more details about claiming a custom URL for YouTube, check it here.
Since we have already known the differences between YouTube Channel Name and YouTube User name, you may wonder why the YouTube channel name is so important. While the flip side of that is that not choosing a good channel name can really hurt your chances of getting views and subscribers. Your videos might be great, but if viewers who like them cannot remember your name then it will be hard for them to find you again. Other videos of yours might even show up in their searches and be ignored because the viewer does not recognize your name. Also, while the very best channel names make people curious about what you do, the very worst channel names will be a deterrent for people when they are deciding whether to watch your videos. For example, including a sequence of numbers after your name will give people on YouTube the impression that you do not know what you are doing.
You May Also Like:
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos >>
How to Get More Subscribers on YouTube >>
Part 4: How to Change YouTube Channel Name
YouTube does allow you to change the name that is displayed for your channel now (in the past you could not). However, while your display name can be changed, the URL of your channel is permanent. If you change your display name then the two things will no longer match. Also if you manage to build up a following using one name you will probably lose some of those people if you change it. If you feel like your channel name is holding you back then you should definitely update it to something better, but you should also consider whether it is holding you back enough that it is worth losing some of the regular viewers you already have. It probably will be, if you feel like your channel will start growing faster after the change.
Even after selecting the best name for your YouTube channel, if one day you realize that it must be modified to have much better results; you can definitely change it without deleting the existing account. Note that your Google account name is the same as your YouTube Channel name. So, whenever you want to change the name of the channel; you can follow these simple steps to execute this task:
Step 1: First of all, simply sign in to YouTube.com and then hit on the Settings icon option available on the top right corner of your screen.
Step 2: Now go to the settings button and then choose the “Edit on Google” link.
Step 3: It is time to enter the updated Channel name and then finally hit the Ok button on the screen.
You are done with it, and now you can visit your YouTube channel once again to see the new name appearing on it.
Note: changing the channel name in this way will change all your names across Google services, such as Gmail and Google Drive. If you want to use a YouTube channel name different from that in your Google account, you can connect your channel to a Brand Account. For more details about that, please check: Use a different name on YouTube than your Google Account.
Conclusion
Above are some tips about how to pick up a YouTube channel name and some useful online YouTube name generator tools that you can use to choose a YouTube name quickly. Hope these tips and tools can help you when you building your YouTube channel. If can’t think of a good YouTube name, you can take a look at your similar channels’ names, which will give you a hint. InflueNex , the helpful influencer marketing platform, will help you to find similar channels in one click.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Choosing the name of your YouTube channel is one of the most important decisions you will make as a vlogger. If your channel name sticks in the minds of people who watch your videos it will help to ensure viewers return and watch more of your work. An especially catchy channel name can even draw in new viewers who just have to find out what kind of videos somebody with that particular name makes. Most successful noted YouTubers carefully planned their names.
How to come up with the best YouTube name? Below we will introduce some useful tips that you should think about before choosing a YouTube channel name and some best online YouTube name generators that you can use to pick up a good YouTube name.
- Part 1: How To Pick a Name for Your YouTube Channel
- Part 2: Best Free Online Name Generator Tools for YouTube Channel
- Part 3: YouTube Channel Name vs. YouTube Usernames
- Part 4: How to Change YouTube Channel Name
Best YouTube Video Editor - Filmora
It is not easy to come up with a good YouTube channel and user name, but it is easy to edit an excellent YouTube video with Filmora. It is designed for beginner users who want to edit videos easily for YouTube channel! You can add royalty-free music and various filters/effects to touch up your videos with dragging and dropping. After editing, you can directly upload the video to the YouTube platform. Download it now to have a try!
Part 1: How To Pick a YouTube Channel Name: 5 Tips for Choosing a Better YouTube Name
Of course, it is best to choose an amazing channel name in the first place so you never have to worry about changing it. Here are five tips for naming your YouTube channel.
1. Keep it Short and Impressive
In order to be memorable, your channel name should be short and catchy. Generally, it is a bad idea to have a name that is more than five syllables long. Longer channel names are both harder to remember, and harder to tell your friends about since they do not tend to roll off the tongue.
The worst way you can end up with an overly long username is by adding numbers or extra letters to the end of it. People often decide to do this because their desired channel name was taken. It is always a terrible idea. Your username might still look short, but that is deceptive. A username like ‘Lucas423’ is really ‘Lucasfourtwentythree’. Nobody will remember the exact numbers. If anyone remembers that username at all they will only remember ‘Lucas’, which will make it extremely difficult for them to find your channel again.
For the sake of keeping their channel names short and memorable, some successful YouTubers have actually made up words, i.e ‘Smosh’. This only works if a silly made-up word suits the tone of your channel, and even a lot of made-up words are taken by this point.
2. It’s All About You
Regardless of the topic of your vlog, your vlog will also be about you as a personality, so your channel name should have something to do with who you are as a person. It can even include your real name or some variation of it. Real-life nicknames work great.
If you do not want to use your actual name, or do not think your actual name would stick in people’s minds very well, then think about what your hobbies are and what kind of words could be used to describe you. Come up with a list of nouns and describing words and try out different combinations. You might even decide to try out some of your describing words with your real name.
3. It’s Also About Your Audience
Your name should reflect who you are, but it should also be relevant to the people who will be watching your vlog. For example, people who are tuning in to a daily life vlog might appreciate it if you use your real name or some variation on your name. People who are tuning into a vlog to learn something – beauty or cooking tips, for example – will be confused if your channel name is something like ‘LucasIsCool’. If you have a channel that is about anything besides your daily life, experiences, or opinions then your channel name needs to reference your topic. If Lucas’s channel is about baking then rather than ‘LucasIsCool’ he should try something like ‘LucasBakes’ or ‘CookiesByLucas’.
4. Test Drive It
It is a bad idea to rush over to YouTube and sign up for the first channel name you decide you like. First, say it out loud and see if it sounds as catchy as it seemed in your head. If it does, then there are still a couple of other “test drives” you need to do.
Plunk the channel name you are considering into a search engine to make sure it is not already strongly associated with something besides you. If there is actually a website with your channel name as its URL then you should almost definitely discard that name and choose a new one. If you have some success with your vlog then you will probably want to acquire the associated URL later on. Even if you do not think you want a website it is a bad idea to choose a channel name that already has a strong association with something else. For example, if you play music on your channel and your channel has the same name as a music festival people might automatically think you and that festival are affiliated.
You will also want to check and make sure nobody is using your channel name as their username on Instagram, Vimeo, or any other social media site. If your name is already being used elsewhere then it will be difficult for you to expand.
5. Don’t Give up
YouTube is a huge site and a lot of the really good names are already being used or – more frustratingly – have been taken by people who are not actually using them. The first few names you come up with will probably be unavailable. This is where a lot of YouTubers get discouraged and start weakening their channel name by typing numbers after it. It is easy to get pulled into settling for any name that sort of sounds like the one you want, but which is actually available. Do not do this! You will be able to create a catchy, unique, name that is all you own.
Coming up with the perfect name for your channel can take time, sometimes a lot of time. If you can get it done in one evening then you are lucky because this is something that can take days. The name of your YouTube channel is extremely important and you should take as long as you need to pick a good one.
Part 2: 5 Best Free Online YouTube Name Generators in 2021
1. YouTube Name Generator:
In case if you need a YouTube name with a specific keyword, this YouTube Name Generator tool can help you better. The unique algorithm of this online tool is capable enough to generate unique channel names that can match certain keywords of your need. All that you need to do is provide it with the total number of names it should generate for you along with your target keyword. It will soon open a long list of actual names and made-up names that you can choose for your channel.
2. Kparser:
Those who are more focused on the SEO ranking of their YouTube channel instead of the uniqueness of the YouTube channel name can avail great benefits from Kparser. It is well known as a keyword suggestion tool that is also used as a YouTube Name Generator due to its awesome algorithm that brings out top SEO-ranked channel names from the web. By upgrading to the Pro version of this tool, you can also get information about the volume and CPC of the listed keyword.
3. SpinXo:
Here is the most comprehensive tool for YouTube channel name generation and it provides satisfactory results to most users who don’t have specific requirements. You can add few specific details to this platform in terms of topic, keywords, niche, interests, and important word; SpinXo will soon generate the best channel names by utilizing that information. Observations say that most of the names generated by this tool are of three words. As soon as you like a certain keyword on this platform, you can see its availability on other social media platforms like Instagram, Twitter, and Blogger, etc.
4. Best Username Generator:
It is almost the same as that of the YouTube Username Generator tool as it also brings out made-up YouTube names with its search results. But the great news is that it is also loaded with unique customization options. After listing the essential keyword, this tool also allows users to provide details about the number of characters they want in the name. When you like any one of the generated names, you can also check their availability on YouTube as well as 9 other popular social media websites.
5. Name Generator 2:
When you are interested in getting a funny YouTube channel name to grab the attention of more viewers online, Name Generator 2 is probably the best platform for you. Although it cannot provide you with a long list of keywords, whatever it provides is always full of humor. Note that, this tool does not allow customization options for YouTube Channel Name generations, users can simply add prefix or suffix details and it will combine them to provide you with something unique out of its database.
Part 3: YouTube Channel Name vs. YouTube Usernames
Are you aware of the difference between YouTube Channel name and YouTube Usernames? Most people are confused about this fact, but there is something that you really need to know about. Go through the details below to clear your doubt:
1. YouTube Channel Names
It is the name by which your channel is known on the network online. When viewers watch your videos online, your channel name appears on their screen, and they can click on this name to reach your channel to watch more collections. In a few cases, the channel name can be a username as well, but it is not always so.
2. YouTube Usernames
The YouTube Username is the one that appears on your URL when you visit your channel page. The time when you started your YouTube channel for the very first time, it appeared automatically containing a random string of characters. In the past, you can not change the URL but now YouTube allows you to customize it when you have more than 100 subscribers and your channel is at least 30 days old. For more details about claiming a custom URL for YouTube, check it here.
Since we have already known the differences between YouTube Channel Name and YouTube User name, you may wonder why the YouTube channel name is so important. While the flip side of that is that not choosing a good channel name can really hurt your chances of getting views and subscribers. Your videos might be great, but if viewers who like them cannot remember your name then it will be hard for them to find you again. Other videos of yours might even show up in their searches and be ignored because the viewer does not recognize your name. Also, while the very best channel names make people curious about what you do, the very worst channel names will be a deterrent for people when they are deciding whether to watch your videos. For example, including a sequence of numbers after your name will give people on YouTube the impression that you do not know what you are doing.
You May Also Like:
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos >>
How to Get More Subscribers on YouTube >>
Part 4: How to Change YouTube Channel Name
YouTube does allow you to change the name that is displayed for your channel now (in the past you could not). However, while your display name can be changed, the URL of your channel is permanent. If you change your display name then the two things will no longer match. Also if you manage to build up a following using one name you will probably lose some of those people if you change it. If you feel like your channel name is holding you back then you should definitely update it to something better, but you should also consider whether it is holding you back enough that it is worth losing some of the regular viewers you already have. It probably will be, if you feel like your channel will start growing faster after the change.
Even after selecting the best name for your YouTube channel, if one day you realize that it must be modified to have much better results; you can definitely change it without deleting the existing account. Note that your Google account name is the same as your YouTube Channel name. So, whenever you want to change the name of the channel; you can follow these simple steps to execute this task:
Step 1: First of all, simply sign in to YouTube.com and then hit on the Settings icon option available on the top right corner of your screen.
Step 2: Now go to the settings button and then choose the “Edit on Google” link.
Step 3: It is time to enter the updated Channel name and then finally hit the Ok button on the screen.
You are done with it, and now you can visit your YouTube channel once again to see the new name appearing on it.
Note: changing the channel name in this way will change all your names across Google services, such as Gmail and Google Drive. If you want to use a YouTube channel name different from that in your Google account, you can connect your channel to a Brand Account. For more details about that, please check: Use a different name on YouTube than your Google Account.
Conclusion
Above are some tips about how to pick up a YouTube channel name and some useful online YouTube name generator tools that you can use to choose a YouTube name quickly. Hope these tips and tools can help you when you building your YouTube channel. If can’t think of a good YouTube name, you can take a look at your similar channels’ names, which will give you a hint. InflueNex , the helpful influencer marketing platform, will help you to find similar channels in one click.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Choosing the name of your YouTube channel is one of the most important decisions you will make as a vlogger. If your channel name sticks in the minds of people who watch your videos it will help to ensure viewers return and watch more of your work. An especially catchy channel name can even draw in new viewers who just have to find out what kind of videos somebody with that particular name makes. Most successful noted YouTubers carefully planned their names.
How to come up with the best YouTube name? Below we will introduce some useful tips that you should think about before choosing a YouTube channel name and some best online YouTube name generators that you can use to pick up a good YouTube name.
- Part 1: How To Pick a Name for Your YouTube Channel
- Part 2: Best Free Online Name Generator Tools for YouTube Channel
- Part 3: YouTube Channel Name vs. YouTube Usernames
- Part 4: How to Change YouTube Channel Name
Best YouTube Video Editor - Filmora
It is not easy to come up with a good YouTube channel and user name, but it is easy to edit an excellent YouTube video with Filmora. It is designed for beginner users who want to edit videos easily for YouTube channel! You can add royalty-free music and various filters/effects to touch up your videos with dragging and dropping. After editing, you can directly upload the video to the YouTube platform. Download it now to have a try!
Part 1: How To Pick a YouTube Channel Name: 5 Tips for Choosing a Better YouTube Name
Of course, it is best to choose an amazing channel name in the first place so you never have to worry about changing it. Here are five tips for naming your YouTube channel.
1. Keep it Short and Impressive
In order to be memorable, your channel name should be short and catchy. Generally, it is a bad idea to have a name that is more than five syllables long. Longer channel names are both harder to remember, and harder to tell your friends about since they do not tend to roll off the tongue.
The worst way you can end up with an overly long username is by adding numbers or extra letters to the end of it. People often decide to do this because their desired channel name was taken. It is always a terrible idea. Your username might still look short, but that is deceptive. A username like ‘Lucas423’ is really ‘Lucasfourtwentythree’. Nobody will remember the exact numbers. If anyone remembers that username at all they will only remember ‘Lucas’, which will make it extremely difficult for them to find your channel again.
For the sake of keeping their channel names short and memorable, some successful YouTubers have actually made up words, i.e ‘Smosh’. This only works if a silly made-up word suits the tone of your channel, and even a lot of made-up words are taken by this point.
2. It’s All About You
Regardless of the topic of your vlog, your vlog will also be about you as a personality, so your channel name should have something to do with who you are as a person. It can even include your real name or some variation of it. Real-life nicknames work great.
If you do not want to use your actual name, or do not think your actual name would stick in people’s minds very well, then think about what your hobbies are and what kind of words could be used to describe you. Come up with a list of nouns and describing words and try out different combinations. You might even decide to try out some of your describing words with your real name.
3. It’s Also About Your Audience
Your name should reflect who you are, but it should also be relevant to the people who will be watching your vlog. For example, people who are tuning in to a daily life vlog might appreciate it if you use your real name or some variation on your name. People who are tuning into a vlog to learn something – beauty or cooking tips, for example – will be confused if your channel name is something like ‘LucasIsCool’. If you have a channel that is about anything besides your daily life, experiences, or opinions then your channel name needs to reference your topic. If Lucas’s channel is about baking then rather than ‘LucasIsCool’ he should try something like ‘LucasBakes’ or ‘CookiesByLucas’.
4. Test Drive It
It is a bad idea to rush over to YouTube and sign up for the first channel name you decide you like. First, say it out loud and see if it sounds as catchy as it seemed in your head. If it does, then there are still a couple of other “test drives” you need to do.
Plunk the channel name you are considering into a search engine to make sure it is not already strongly associated with something besides you. If there is actually a website with your channel name as its URL then you should almost definitely discard that name and choose a new one. If you have some success with your vlog then you will probably want to acquire the associated URL later on. Even if you do not think you want a website it is a bad idea to choose a channel name that already has a strong association with something else. For example, if you play music on your channel and your channel has the same name as a music festival people might automatically think you and that festival are affiliated.
You will also want to check and make sure nobody is using your channel name as their username on Instagram, Vimeo, or any other social media site. If your name is already being used elsewhere then it will be difficult for you to expand.
5. Don’t Give up
YouTube is a huge site and a lot of the really good names are already being used or – more frustratingly – have been taken by people who are not actually using them. The first few names you come up with will probably be unavailable. This is where a lot of YouTubers get discouraged and start weakening their channel name by typing numbers after it. It is easy to get pulled into settling for any name that sort of sounds like the one you want, but which is actually available. Do not do this! You will be able to create a catchy, unique, name that is all you own.
Coming up with the perfect name for your channel can take time, sometimes a lot of time. If you can get it done in one evening then you are lucky because this is something that can take days. The name of your YouTube channel is extremely important and you should take as long as you need to pick a good one.
Part 2: 5 Best Free Online YouTube Name Generators in 2021
1. YouTube Name Generator:
In case if you need a YouTube name with a specific keyword, this YouTube Name Generator tool can help you better. The unique algorithm of this online tool is capable enough to generate unique channel names that can match certain keywords of your need. All that you need to do is provide it with the total number of names it should generate for you along with your target keyword. It will soon open a long list of actual names and made-up names that you can choose for your channel.
2. Kparser:
Those who are more focused on the SEO ranking of their YouTube channel instead of the uniqueness of the YouTube channel name can avail great benefits from Kparser. It is well known as a keyword suggestion tool that is also used as a YouTube Name Generator due to its awesome algorithm that brings out top SEO-ranked channel names from the web. By upgrading to the Pro version of this tool, you can also get information about the volume and CPC of the listed keyword.
3. SpinXo:
Here is the most comprehensive tool for YouTube channel name generation and it provides satisfactory results to most users who don’t have specific requirements. You can add few specific details to this platform in terms of topic, keywords, niche, interests, and important word; SpinXo will soon generate the best channel names by utilizing that information. Observations say that most of the names generated by this tool are of three words. As soon as you like a certain keyword on this platform, you can see its availability on other social media platforms like Instagram, Twitter, and Blogger, etc.
4. Best Username Generator:
It is almost the same as that of the YouTube Username Generator tool as it also brings out made-up YouTube names with its search results. But the great news is that it is also loaded with unique customization options. After listing the essential keyword, this tool also allows users to provide details about the number of characters they want in the name. When you like any one of the generated names, you can also check their availability on YouTube as well as 9 other popular social media websites.
5. Name Generator 2:
When you are interested in getting a funny YouTube channel name to grab the attention of more viewers online, Name Generator 2 is probably the best platform for you. Although it cannot provide you with a long list of keywords, whatever it provides is always full of humor. Note that, this tool does not allow customization options for YouTube Channel Name generations, users can simply add prefix or suffix details and it will combine them to provide you with something unique out of its database.
Part 3: YouTube Channel Name vs. YouTube Usernames
Are you aware of the difference between YouTube Channel name and YouTube Usernames? Most people are confused about this fact, but there is something that you really need to know about. Go through the details below to clear your doubt:
1. YouTube Channel Names
It is the name by which your channel is known on the network online. When viewers watch your videos online, your channel name appears on their screen, and they can click on this name to reach your channel to watch more collections. In a few cases, the channel name can be a username as well, but it is not always so.
2. YouTube Usernames
The YouTube Username is the one that appears on your URL when you visit your channel page. The time when you started your YouTube channel for the very first time, it appeared automatically containing a random string of characters. In the past, you can not change the URL but now YouTube allows you to customize it when you have more than 100 subscribers and your channel is at least 30 days old. For more details about claiming a custom URL for YouTube, check it here.
Since we have already known the differences between YouTube Channel Name and YouTube User name, you may wonder why the YouTube channel name is so important. While the flip side of that is that not choosing a good channel name can really hurt your chances of getting views and subscribers. Your videos might be great, but if viewers who like them cannot remember your name then it will be hard for them to find you again. Other videos of yours might even show up in their searches and be ignored because the viewer does not recognize your name. Also, while the very best channel names make people curious about what you do, the very worst channel names will be a deterrent for people when they are deciding whether to watch your videos. For example, including a sequence of numbers after your name will give people on YouTube the impression that you do not know what you are doing.
You May Also Like:
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos >>
How to Get More Subscribers on YouTube >>
Part 4: How to Change YouTube Channel Name
YouTube does allow you to change the name that is displayed for your channel now (in the past you could not). However, while your display name can be changed, the URL of your channel is permanent. If you change your display name then the two things will no longer match. Also if you manage to build up a following using one name you will probably lose some of those people if you change it. If you feel like your channel name is holding you back then you should definitely update it to something better, but you should also consider whether it is holding you back enough that it is worth losing some of the regular viewers you already have. It probably will be, if you feel like your channel will start growing faster after the change.
Even after selecting the best name for your YouTube channel, if one day you realize that it must be modified to have much better results; you can definitely change it without deleting the existing account. Note that your Google account name is the same as your YouTube Channel name. So, whenever you want to change the name of the channel; you can follow these simple steps to execute this task:
Step 1: First of all, simply sign in to YouTube.com and then hit on the Settings icon option available on the top right corner of your screen.
Step 2: Now go to the settings button and then choose the “Edit on Google” link.
Step 3: It is time to enter the updated Channel name and then finally hit the Ok button on the screen.
You are done with it, and now you can visit your YouTube channel once again to see the new name appearing on it.
Note: changing the channel name in this way will change all your names across Google services, such as Gmail and Google Drive. If you want to use a YouTube channel name different from that in your Google account, you can connect your channel to a Brand Account. For more details about that, please check: Use a different name on YouTube than your Google Account.
Conclusion
Above are some tips about how to pick up a YouTube channel name and some useful online YouTube name generator tools that you can use to choose a YouTube name quickly. Hope these tips and tools can help you when you building your YouTube channel. If can’t think of a good YouTube name, you can take a look at your similar channels’ names, which will give you a hint. InflueNex , the helpful influencer marketing platform, will help you to find similar channels in one click.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Choosing the name of your YouTube channel is one of the most important decisions you will make as a vlogger. If your channel name sticks in the minds of people who watch your videos it will help to ensure viewers return and watch more of your work. An especially catchy channel name can even draw in new viewers who just have to find out what kind of videos somebody with that particular name makes. Most successful noted YouTubers carefully planned their names.
How to come up with the best YouTube name? Below we will introduce some useful tips that you should think about before choosing a YouTube channel name and some best online YouTube name generators that you can use to pick up a good YouTube name.
- Part 1: How To Pick a Name for Your YouTube Channel
- Part 2: Best Free Online Name Generator Tools for YouTube Channel
- Part 3: YouTube Channel Name vs. YouTube Usernames
- Part 4: How to Change YouTube Channel Name
Best YouTube Video Editor - Filmora
It is not easy to come up with a good YouTube channel and user name, but it is easy to edit an excellent YouTube video with Filmora. It is designed for beginner users who want to edit videos easily for YouTube channel! You can add royalty-free music and various filters/effects to touch up your videos with dragging and dropping. After editing, you can directly upload the video to the YouTube platform. Download it now to have a try!
Part 1: How To Pick a YouTube Channel Name: 5 Tips for Choosing a Better YouTube Name
Of course, it is best to choose an amazing channel name in the first place so you never have to worry about changing it. Here are five tips for naming your YouTube channel.
1. Keep it Short and Impressive
In order to be memorable, your channel name should be short and catchy. Generally, it is a bad idea to have a name that is more than five syllables long. Longer channel names are both harder to remember, and harder to tell your friends about since they do not tend to roll off the tongue.
The worst way you can end up with an overly long username is by adding numbers or extra letters to the end of it. People often decide to do this because their desired channel name was taken. It is always a terrible idea. Your username might still look short, but that is deceptive. A username like ‘Lucas423’ is really ‘Lucasfourtwentythree’. Nobody will remember the exact numbers. If anyone remembers that username at all they will only remember ‘Lucas’, which will make it extremely difficult for them to find your channel again.
For the sake of keeping their channel names short and memorable, some successful YouTubers have actually made up words, i.e ‘Smosh’. This only works if a silly made-up word suits the tone of your channel, and even a lot of made-up words are taken by this point.
2. It’s All About You
Regardless of the topic of your vlog, your vlog will also be about you as a personality, so your channel name should have something to do with who you are as a person. It can even include your real name or some variation of it. Real-life nicknames work great.
If you do not want to use your actual name, or do not think your actual name would stick in people’s minds very well, then think about what your hobbies are and what kind of words could be used to describe you. Come up with a list of nouns and describing words and try out different combinations. You might even decide to try out some of your describing words with your real name.
3. It’s Also About Your Audience
Your name should reflect who you are, but it should also be relevant to the people who will be watching your vlog. For example, people who are tuning in to a daily life vlog might appreciate it if you use your real name or some variation on your name. People who are tuning into a vlog to learn something – beauty or cooking tips, for example – will be confused if your channel name is something like ‘LucasIsCool’. If you have a channel that is about anything besides your daily life, experiences, or opinions then your channel name needs to reference your topic. If Lucas’s channel is about baking then rather than ‘LucasIsCool’ he should try something like ‘LucasBakes’ or ‘CookiesByLucas’.
4. Test Drive It
It is a bad idea to rush over to YouTube and sign up for the first channel name you decide you like. First, say it out loud and see if it sounds as catchy as it seemed in your head. If it does, then there are still a couple of other “test drives” you need to do.
Plunk the channel name you are considering into a search engine to make sure it is not already strongly associated with something besides you. If there is actually a website with your channel name as its URL then you should almost definitely discard that name and choose a new one. If you have some success with your vlog then you will probably want to acquire the associated URL later on. Even if you do not think you want a website it is a bad idea to choose a channel name that already has a strong association with something else. For example, if you play music on your channel and your channel has the same name as a music festival people might automatically think you and that festival are affiliated.
You will also want to check and make sure nobody is using your channel name as their username on Instagram, Vimeo, or any other social media site. If your name is already being used elsewhere then it will be difficult for you to expand.
5. Don’t Give up
YouTube is a huge site and a lot of the really good names are already being used or – more frustratingly – have been taken by people who are not actually using them. The first few names you come up with will probably be unavailable. This is where a lot of YouTubers get discouraged and start weakening their channel name by typing numbers after it. It is easy to get pulled into settling for any name that sort of sounds like the one you want, but which is actually available. Do not do this! You will be able to create a catchy, unique, name that is all you own.
Coming up with the perfect name for your channel can take time, sometimes a lot of time. If you can get it done in one evening then you are lucky because this is something that can take days. The name of your YouTube channel is extremely important and you should take as long as you need to pick a good one.
Part 2: 5 Best Free Online YouTube Name Generators in 2021
1. YouTube Name Generator:
In case if you need a YouTube name with a specific keyword, this YouTube Name Generator tool can help you better. The unique algorithm of this online tool is capable enough to generate unique channel names that can match certain keywords of your need. All that you need to do is provide it with the total number of names it should generate for you along with your target keyword. It will soon open a long list of actual names and made-up names that you can choose for your channel.
2. Kparser:
Those who are more focused on the SEO ranking of their YouTube channel instead of the uniqueness of the YouTube channel name can avail great benefits from Kparser. It is well known as a keyword suggestion tool that is also used as a YouTube Name Generator due to its awesome algorithm that brings out top SEO-ranked channel names from the web. By upgrading to the Pro version of this tool, you can also get information about the volume and CPC of the listed keyword.
3. SpinXo:
Here is the most comprehensive tool for YouTube channel name generation and it provides satisfactory results to most users who don’t have specific requirements. You can add few specific details to this platform in terms of topic, keywords, niche, interests, and important word; SpinXo will soon generate the best channel names by utilizing that information. Observations say that most of the names generated by this tool are of three words. As soon as you like a certain keyword on this platform, you can see its availability on other social media platforms like Instagram, Twitter, and Blogger, etc.
4. Best Username Generator:
It is almost the same as that of the YouTube Username Generator tool as it also brings out made-up YouTube names with its search results. But the great news is that it is also loaded with unique customization options. After listing the essential keyword, this tool also allows users to provide details about the number of characters they want in the name. When you like any one of the generated names, you can also check their availability on YouTube as well as 9 other popular social media websites.
5. Name Generator 2:
When you are interested in getting a funny YouTube channel name to grab the attention of more viewers online, Name Generator 2 is probably the best platform for you. Although it cannot provide you with a long list of keywords, whatever it provides is always full of humor. Note that, this tool does not allow customization options for YouTube Channel Name generations, users can simply add prefix or suffix details and it will combine them to provide you with something unique out of its database.
Part 3: YouTube Channel Name vs. YouTube Usernames
Are you aware of the difference between YouTube Channel name and YouTube Usernames? Most people are confused about this fact, but there is something that you really need to know about. Go through the details below to clear your doubt:
1. YouTube Channel Names
It is the name by which your channel is known on the network online. When viewers watch your videos online, your channel name appears on their screen, and they can click on this name to reach your channel to watch more collections. In a few cases, the channel name can be a username as well, but it is not always so.
2. YouTube Usernames
The YouTube Username is the one that appears on your URL when you visit your channel page. The time when you started your YouTube channel for the very first time, it appeared automatically containing a random string of characters. In the past, you can not change the URL but now YouTube allows you to customize it when you have more than 100 subscribers and your channel is at least 30 days old. For more details about claiming a custom URL for YouTube, check it here.
Since we have already known the differences between YouTube Channel Name and YouTube User name, you may wonder why the YouTube channel name is so important. While the flip side of that is that not choosing a good channel name can really hurt your chances of getting views and subscribers. Your videos might be great, but if viewers who like them cannot remember your name then it will be hard for them to find you again. Other videos of yours might even show up in their searches and be ignored because the viewer does not recognize your name. Also, while the very best channel names make people curious about what you do, the very worst channel names will be a deterrent for people when they are deciding whether to watch your videos. For example, including a sequence of numbers after your name will give people on YouTube the impression that you do not know what you are doing.
You May Also Like:
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos >>
How to Get More Subscribers on YouTube >>
Part 4: How to Change YouTube Channel Name
YouTube does allow you to change the name that is displayed for your channel now (in the past you could not). However, while your display name can be changed, the URL of your channel is permanent. If you change your display name then the two things will no longer match. Also if you manage to build up a following using one name you will probably lose some of those people if you change it. If you feel like your channel name is holding you back then you should definitely update it to something better, but you should also consider whether it is holding you back enough that it is worth losing some of the regular viewers you already have. It probably will be, if you feel like your channel will start growing faster after the change.
Even after selecting the best name for your YouTube channel, if one day you realize that it must be modified to have much better results; you can definitely change it without deleting the existing account. Note that your Google account name is the same as your YouTube Channel name. So, whenever you want to change the name of the channel; you can follow these simple steps to execute this task:
Step 1: First of all, simply sign in to YouTube.com and then hit on the Settings icon option available on the top right corner of your screen.
Step 2: Now go to the settings button and then choose the “Edit on Google” link.
Step 3: It is time to enter the updated Channel name and then finally hit the Ok button on the screen.
You are done with it, and now you can visit your YouTube channel once again to see the new name appearing on it.
Note: changing the channel name in this way will change all your names across Google services, such as Gmail and Google Drive. If you want to use a YouTube channel name different from that in your Google account, you can connect your channel to a Brand Account. For more details about that, please check: Use a different name on YouTube than your Google Account.
Conclusion
Above are some tips about how to pick up a YouTube channel name and some useful online YouTube name generator tools that you can use to choose a YouTube name quickly. Hope these tips and tools can help you when you building your YouTube channel. If can’t think of a good YouTube name, you can take a look at your similar channels’ names, which will give you a hint. InflueNex , the helpful influencer marketing platform, will help you to find similar channels in one click.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
The Art of YouTube Channels: Crafting Brands That Attract Viewers
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
- Title: "In 2024, Innovative Naming Strategies Elevating Your Filmora Channels' Identity"
- Author: Joseph
- Created at : 2024-05-31 13:49:43
- Updated at : 2024-06-01 13:49:43
- Link: https://youtube-stream.techidaily.com/in-2024-innovative-naming-strategies-elevating-your-filmora-channels-identity/
- License: This work is licensed under CC BY-NC-SA 4.0.
