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"In 2024, Innovating Video Advertisements YouTube's Best Minds"
Innovating Video Advertisements: YouTube’s Best Minds
While there are a lot of ways you could advertise your business online, YouTube video ads are quickly becoming the most popular advertising solution. This is because more and more people choose to watch videos than any other form of video.
But to make sure that you are putting your best foot forward when it comes to video ads, you need to invest in a YouTube ad creator that is easy to use and effective. Here, we will be looking at the best YouTube video creators that you can use.
Why Use YouTube Video Ads
Before we look at some of the tools you can use to create YouTube video ads, it is important to mention some of the reasons why you may want to choose YouTube ads over other solutions. YouTube ads when compared to PPC are relatively cheaper and you also choose how much you are willing to pay when a user clicks on the ads. This makes it unlikely that you could spend more than you intended to.
YouTube ads are also more targeted than any other form of advertising. You have a lot of options when choosing who you want to target including metrics such as demographics, topics, similar audiences, customer matches, life events, and more.
Since the ad is a video, it generates far more engagement than a text ad on any other platform. Even though it is an ad, the video is still a great way for your brand to connect with potential audiences.
Types of Video Ads for YouTube
The following are the different types of YouTube ads that you can create;
**Video Discovery
Video discover ads appear on the search page results and are usually composed of a thumbnail image and a few lines of text. They also have a very recognizable “Ad” in the box to let all users know that this is sponsored content.
**In-Stream Ads
In-stream video ads can be skippable or non-skippable. Skippable in-stream video ads will often play for a minimum of 5 seconds before allowing the user to skip to the video content. Non-skippable in-stream video ads do not have the “skip” button and the user has to watch the video to the end.
**Pre-roll Ads
A pre-roll ad is just an in-stream ad that is not skippable. It doesn’t give the user the option of skipping the app and they have to watch the entire ad before they can watch the video. The pre-roll video ad is usually 15 to 60 seconds long.
**Bumper Ads
Bumper ads are tiny non-skippable 6-second ads that will play right before the video content loads. They can be an ideal way to promote an event or a new brand. Since they are only 6 seconds long, they can be very easy to make.
Best YouTube Ad Creators
The following are the best YouTube ad creators that you can use to make your YouTube video ad;
Filmora
Best For: All Types of YouTube Video ads
Price: Free Trial Available with plans starting from $54.99 a year.
Rating: 4.8/5
Wondershare Filmora is one of the best video creation software in the market and therefore can be very useful when creating YouTube video ads of any kind. It has powerful features that can benefit both beginner and professional users, allowing users to create stunning videos of any length.
For Win 7 or later (64-bit)
For macOS 10.12 or later
It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.
Animoto
Best For: All Types of YouTube Video Ads
Price: A free plan is available with paid plans starting from $15 a month
User Rating: 4.3/5
Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.
It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.
Promo.com
Best For: All Types of YouTube Video Ads
Price: Free plan is available with paid plans starting at $39 a month
User Rating: 4.4/5
Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.
It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.
Biteable
Best For: All Types of YouTube Ads
Price: Free Plan is available with paid plans starting at $19 a month
User Rating: 4.3/5
Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.
The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.
InVideo
Best For: All Types of YouTube Ads
Price: Free plan is available with paid plans from $10 a month
User Rating: 4.7/5
This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.
InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.
Adobe Spark
Best For: All Types of YouTube Ad Videos
Price: Free Plan available with paid plans starting at $9.99 a month
User Rating: 4.5/5
If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.
You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.
Animaker
Best For: All Types of YouTube Ad videos
Price: It doesn’t offer a free plan. Paid plans start at $10 per month.
User Rating: 4.6/5
Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.
It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.
Powtoon
Best For: Animated YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $20 a month
User Rating: 4/5
Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.
It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.
Magisto
Best For: All Types of YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month
User Rating: 4.4/5
Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.
If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.
Creatopy
Best For: All Types of YouTube Ads
Price: A free plan is available. Paid plans start at $17 a month
User Rating: 4.3/5
Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.
You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.
Tips for Creating YouTube Ads
The following are just some tips to help you create effective and profitable YouTube Video ads;
- Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
- Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
- You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
- When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
- You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.
Related FAQs About YouTube Ads
**How do you create a YouTube Ad?
You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.
**Is it Free to Make YouTube Ads?
It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.
**What is a YouTube Ad Specialist?
A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.
**Can I Put My Ads on YouTube?
Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.
YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.
For macOS 10.12 or later
It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.
Animoto
Best For: All Types of YouTube Video Ads
Price: A free plan is available with paid plans starting from $15 a month
User Rating: 4.3/5
Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.
It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.
Promo.com
Best For: All Types of YouTube Video Ads
Price: Free plan is available with paid plans starting at $39 a month
User Rating: 4.4/5
Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.
It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.
Biteable
Best For: All Types of YouTube Ads
Price: Free Plan is available with paid plans starting at $19 a month
User Rating: 4.3/5
Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.
The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.
InVideo
Best For: All Types of YouTube Ads
Price: Free plan is available with paid plans from $10 a month
User Rating: 4.7/5
This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.
InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.
Adobe Spark
Best For: All Types of YouTube Ad Videos
Price: Free Plan available with paid plans starting at $9.99 a month
User Rating: 4.5/5
If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.
You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.
Animaker
Best For: All Types of YouTube Ad videos
Price: It doesn’t offer a free plan. Paid plans start at $10 per month.
User Rating: 4.6/5
Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.
It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.
Powtoon
Best For: Animated YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $20 a month
User Rating: 4/5
Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.
It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.
Magisto
Best For: All Types of YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month
User Rating: 4.4/5
Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.
If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.
Creatopy
Best For: All Types of YouTube Ads
Price: A free plan is available. Paid plans start at $17 a month
User Rating: 4.3/5
Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.
You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.
Tips for Creating YouTube Ads
The following are just some tips to help you create effective and profitable YouTube Video ads;
- Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
- Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
- You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
- When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
- You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.
Related FAQs About YouTube Ads
**How do you create a YouTube Ad?
You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.
**Is it Free to Make YouTube Ads?
It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.
**What is a YouTube Ad Specialist?
A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.
**Can I Put My Ads on YouTube?
Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.
YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.
For macOS 10.12 or later
It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.
Animoto
Best For: All Types of YouTube Video Ads
Price: A free plan is available with paid plans starting from $15 a month
User Rating: 4.3/5
Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.
It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.
Promo.com
Best For: All Types of YouTube Video Ads
Price: Free plan is available with paid plans starting at $39 a month
User Rating: 4.4/5
Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.
It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.
Biteable
Best For: All Types of YouTube Ads
Price: Free Plan is available with paid plans starting at $19 a month
User Rating: 4.3/5
Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.
The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.
InVideo
Best For: All Types of YouTube Ads
Price: Free plan is available with paid plans from $10 a month
User Rating: 4.7/5
This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.
InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.
Adobe Spark
Best For: All Types of YouTube Ad Videos
Price: Free Plan available with paid plans starting at $9.99 a month
User Rating: 4.5/5
If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.
You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.
Animaker
Best For: All Types of YouTube Ad videos
Price: It doesn’t offer a free plan. Paid plans start at $10 per month.
User Rating: 4.6/5
Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.
It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.
Powtoon
Best For: Animated YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $20 a month
User Rating: 4/5
Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.
It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.
Magisto
Best For: All Types of YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month
User Rating: 4.4/5
Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.
If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.
Creatopy
Best For: All Types of YouTube Ads
Price: A free plan is available. Paid plans start at $17 a month
User Rating: 4.3/5
Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.
You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.
Tips for Creating YouTube Ads
The following are just some tips to help you create effective and profitable YouTube Video ads;
- Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
- Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
- You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
- When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
- You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.
Related FAQs About YouTube Ads
**How do you create a YouTube Ad?
You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.
**Is it Free to Make YouTube Ads?
It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.
**What is a YouTube Ad Specialist?
A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.
**Can I Put My Ads on YouTube?
Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.
YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.
For macOS 10.12 or later
It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.
Animoto
Best For: All Types of YouTube Video Ads
Price: A free plan is available with paid plans starting from $15 a month
User Rating: 4.3/5
Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.
It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.
Promo.com
Best For: All Types of YouTube Video Ads
Price: Free plan is available with paid plans starting at $39 a month
User Rating: 4.4/5
Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.
It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.
Biteable
Best For: All Types of YouTube Ads
Price: Free Plan is available with paid plans starting at $19 a month
User Rating: 4.3/5
Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.
The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.
InVideo
Best For: All Types of YouTube Ads
Price: Free plan is available with paid plans from $10 a month
User Rating: 4.7/5
This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.
InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.
Adobe Spark
Best For: All Types of YouTube Ad Videos
Price: Free Plan available with paid plans starting at $9.99 a month
User Rating: 4.5/5
If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.
You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.
Animaker
Best For: All Types of YouTube Ad videos
Price: It doesn’t offer a free plan. Paid plans start at $10 per month.
User Rating: 4.6/5
Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.
It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.
Powtoon
Best For: Animated YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $20 a month
User Rating: 4/5
Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.
It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.
Magisto
Best For: All Types of YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month
User Rating: 4.4/5
Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.
If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.
Creatopy
Best For: All Types of YouTube Ads
Price: A free plan is available. Paid plans start at $17 a month
User Rating: 4.3/5
Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.
You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.
Tips for Creating YouTube Ads
The following are just some tips to help you create effective and profitable YouTube Video ads;
- Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
- Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
- You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
- When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
- You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.
Related FAQs About YouTube Ads
**How do you create a YouTube Ad?
You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.
**Is it Free to Make YouTube Ads?
It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.
**What is a YouTube Ad Specialist?
A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.
**Can I Put My Ads on YouTube?
Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.
YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.
Foremost Guide to YouTube Equipment for Rookies
YouTube Equipment Starter Guide For Beginners
Sumia Rafique
Feb 19, 2024• Proven solutions
If you want to start creating videos and uploading them onto YouTube, you’ll need to have access to some basic equipment. This guide will go over everything you’ll need to be a YouTuber.
Part 1: YOUTUBE EQUIPMENT: CAMERA
The best camera for beginners is the one you already have. Most smartphones these days already come equipped with a powerful camera that can record HD videos. If you still want to add a camera to your equipment list as a beginner YouTuber, you should look for a camera with the following eight qualities:
What To Look For In A Camera As A YouTuber
1. Fully articulated screen (flip screen)
2. Good continual auto focus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
Best Cheap Vlogging Cameras
Below are the best cheap vlogging cameras that you can get for under $500. They all record at least 1080p HD video and all but the Sony Alpha a5100 come with optical image stabilization (if you want OIS with the Sony a5100, you’ll have it get it in the lens).
| Camera | Release Date | Camera Type | Flip Screen | 4K | Price | |
|---|---|---|---|---|---|---|
| Yi 4KAction Camera |  |
February2017 | Action Camera | No | Yes | $169 (MSRP) |
| NikonCoolpixA900 |  |
February2016 | Compact | Flip Up | Yes | $399 (MSRP) |
| NikonCoolpixB500 |  |
February2016 | SLR-like (bridge) | Tilting | No | $250 (MSRP) |
| PolaroidCube+ |  |
June2015 | Action Camera | No | No | $99 (MSRP) |
| SonyAlphaa5100 |  |
August2014 | Mirrorless | Flip Up | No | $450 (MSRP) |
|
Best cheap vlogging camera under $100: Polaroid Cube+ Even before GoPro released their GoPro Session, Polaroid was the first to come out with a 1.4-inch, cube-shaped action camera, small enough to mount on a bike or a helmet. This camera has built-in magnets so that you can attach them to metal surfaces. This action camera is water-resistant, shock-proof, and weather-proof. It can record full HD 1080p videos at 60 fps with its wide-angle lens. You can connect this camera with your phone to preview and take your shots. |
|---|---|
|
Best cheap vlogging camera under $200: Yi 4K At $200, you can record 4K videos with the Yi 4K action camera. Like many other action cameras, this camera is small, durable, and shoots through a wide-angle lens. You won’t be able to take this camera underwater though because it isn’t waterproof. You’ll need to buy the right accessories for that. |
|
Best cheap vlogging camera under $300: Nikon B500 The Nikon B500 gives you a non-interchangeable zoom lens so that you have more control over how you compose your shots. This camera records full HD 1080p videos at either 30 or 25 fps. You can only set its ISO as high as 3200, so it’s not going to perform the best in low-light conditions. The tilting LCD screen does not have touchscreen and cannot be fully flipped up or flipped to the side, it only tilts. For a camera in its price range, the Nikon B500 offers a lot of features. |
|
Best cheap vlogging camera under $400: Nikon A900 The Nikon A900 not only comes with a non-interchangeable zoom lens, but it can also record videos in UHD 4K quality. Like the Nikon B500, the A900’s ISO goes only up to 3200, making it a weak performer in poorly lit conditions. |
|
Best cheap vlogging camera under $500: Sony a5100 Among the cameras listed in our top cheap cameras list, the Sony a5100 is the only one you can interchange lenses with. All Sony E-mount lenses are compatible with this camera. This camera can record up to 1080p videos at 60 fps. Out of all of the above top cheap cameras, this one also auto focuses the best. |
Best Entry-Level and Mid-Range Vlogging Cameras
If you have a bigger budget to work with, the following vlogging cameras are great options:
| Camera | Release Date | Camera Type | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 |  |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| CanonEOSM100 |  |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS RebelSL2 |  |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOS RebelT7i |  |
February2017 | Mid-size SLR | Fully Articulated | Yes | $- |
| CanonEOS80D |  |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon M100 is a small and powerful camera that can shoot full HD (1080p) videos up to 60 fps. The touchscreen LCD of this camera flips up so that you can see yourself as you vlog in selfie mode. |
|---|---|
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also record 120 fps slow-motion videos at 720p. Unlike the M100, which only has a flip up screen, the M50 has a fully articulated screen, so you can use this camera in selfie mode, all while using an on-camera shotgun microphone attached to the camera hot/cold shoe. |
|
Best DSLR camera for daily vlogging: Canon EOS T7i The Canon EOS T7i is a great DSLR camera for daily vlogging. It can record full HD 1080p videos at 60 fps, it can create HDR and time-lapse movies, and it also has a fully articulated screen. |
|
Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS SL2 delivers a lot of power at a low price. This DSLR camera can capture full HD 1080p videos at 60 fps. |
|
Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon 80D is an exceptional mid-range DSLR vlogging camera with many features. Coming with a 45-point all cross phase detection autofocusing and a dual pixel CMOS AF system, the camera is great at finding the right focus while recording video. |
Part 2: YOUTUBE EQUIPMENT: LENS
A lot of compact cameras already come with the lens as a part of the camera body. When it comes to these kinds of cameras, you won’t have to worry about which lens is right for you since the decision has already been made for you!
When you start looking into bigger cameras, though, you’ll have to think about which lens you want to shoot with.
The Wide-Angle Lens
Every YouTuber should have a wide-angle lens. With this kind of lens, you can fit much more of a scene into your camera frame, including your own face when you’re just an arm’s length away from your camera. This is especially important for YouTubers because most YouTubers have to operate their camera on their own, without the assistance of an additional camera person.
Optical Image Stabilization
You should also look for a lens with optical image stabilization if you’re shooting a lot of your YouTube videos handheld.
For more information on camera lenses, check out my Vlogger’s Guide To Camera Lenses .
Part 3: YOUTUBE EQUIPMENT: TRIPOD
 |
Tripod If you plan to film yourself talking in front of the same, unchanging background for an extended period of time, it doesn’t make sense to film yourself handheld the entire time. You’ll just end up tiring your arm out and adding distracting shakiness to your footage. A tripod is a great solution to this problem. You can set up your framing once, press record, and leave your camera in its fixed position while you talk with both hands free. |
|---|---|
 |
Joby GorillaPod With Ballhead When you film yourself handheld, it’s difficult to keep your arm higher up so that your camera shoots down at an ideal angle. You may also notice that a lot of your arm gets into your shot, which you and other viewers might find distracting. Holding your camera up by a GorillaPod, however, can give you the extension you need to get that higher angle shot more easily, all without so much of your arm getting into your shot. |
Part 4: YOUTUBE EQUIPMENT: MICROPHONE
Most vlogging cameras come with a built-in microphone that gets the job done. If you want higher quality audio recordings, though, you should check out the following list of top microphones.
| Top Condenser Mics For Music and Singing | Top Condenser Mics For Voiceovers-Podcasts, Interviews | Top On-Camera Shotgun Mics | Top Shotgun Mics | Top Low-Profile Lavalier Mics |
|---|---|---|---|---|
| Audio-Technica AT2035 Rode NT1-A AKG C214 | Apogee Mic 96K Blue Yeti Rode NT-USB Blue Snowball Audio-Technica AT2020 Rode Procaster | Rode VideoMic Go Shure VP83 Rode VideoMic Pro+ Sennheiser MKE 440 | Rode NTG-3 Audio-Technica AT4053B Sennheiser MKH416 | Rode SmartLav+ Audio-Technica ATR3350iS Sennheiser ME2 |
To read more about each of these microphones, check out our post on The 19 Best YouTube Microphones 2018 – Options for Music, Voiceovers, Vlogging, and more!
Part 5: YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES
Using your smartphone’s camera to film your YouTube videos is a great idea since it’s light, portable, and most likely always with you. The following six smartphone accessories can help you make better YouTube videos:
- Arkon Tripod Mount
- FLII Selfie Ring Light
- RODE VideoMic Me
- Aukey Optic 3-in-1 Smartphone Lens Set
- iOgrapher Go for Android and iPhone
- Manfrotto TwistGrip System
Read about each one of these items and more in The 9 Best Smartphone Camera Accessories For Vloggers .
Part 6: YOUTUBE EQUIPMENT: LIGHT
Lighting for home living and lighting for filming is very different. If you try to make use of just the lights you have at home, you may find that your footage is too dark, grainy, and orange-tinted.
The solution to this problem is getting additional video lighting equipment with daytime light bulbs.
 |
Daytime Light Bulbs Your home is most likely lit with incandescent light bulbs that illuminate orange-tinted light. You can remove those light bulbs and replace them with daytime light bulbs that illuminate more of a white colored light. |
|---|---|
 |
On-Camera LED Light If you need more light just in front of the camera and you need this light to be portable, LED lights that attach to your camera’s hot/cold shoe will do the job. |
 |
LED Ring Light If you need more light just in front of the camera, you don’t have a lot of space, and you don’t need this light to be small and portable, an LED ring light is the best piece of equipment for you. You can position your camera inside the circular space of the ring light. This kind of light also gives your eyes the circular shaped highlight that many people like to see. |
 |
Softbox Video Light If you need more light and have more space, another piece of lighting equipment good for beginners is a softbox video light. |
 |
Umbrella Video Light Umbrella video lights are very portable and affordable. The direction of the light from umbrella lights are more difficult to control than the light from softbox video lights. |
If you’re looking for recommendations on which piece of lighting equipment to buy, check out my list of the Top 17 Video Lighting Equipment For YouTubers .
Part 7: YOUTUBE EQUIPMENT: COMPUTER
After you’ve recorded all your footage, you’ll need a computer to edit your video clips together. You can perform basic video editing tasks and upload your video onto YouTube with any computer less than ten years old.
Laptop computers are popular among YouTubers because their portability allows you to work on your videos from anywhere. This way, you can finish and upload your videos more frequently, which is another important part of being a YouTuber.
The following three laptop computers handle video editing very well:
- MacBook Pro With Touch Bar
- Dell XPS 15
- Microsoft Surface Book 2
Read more about these laptop computers for 4K video editing in The Best Laptops for 4K Video Editing .
Part 8: YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE
| FREE VIDEO EDITING SOFTWARES | PAID VIDEO EDITING SOFTWARES |
|---|---|
| OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each of these softwares in our post about The Best Free Video Editing Software for YouTube . | Filmora Video Editor (Windows, Mac) - $40 one year license, $79.99 perpetual license. Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99 |
YOUTUBE EQUIPMENT: AUDIO
Music Libraries
Music is an important part of YouTube video creation. Here’s where you can get access to music:
| ROYALTY-FREE MUSIC LIBRARIES | PAID MUSIC LIBRARIES | PAID SUBSCRIPTION MUSIC LIBRARIES |
|---|---|---|
| Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library | Premium Beat Audio Jungle | Audio Network Audio Blocks Epidemic Sound |
Sound Effects
Free Sound Effect Sites
- Filmstock Sound Effects
- Freesound
- PacDV
- Sound Bible
- Sound Gator
- Sounds Crate
- Zapsplat
Sumia Rafique
Sumia Rafique is a writer and a lover of all things video.
Follow @Sumia Rafique
Sumia Rafique
Feb 19, 2024• Proven solutions
If you want to start creating videos and uploading them onto YouTube, you’ll need to have access to some basic equipment. This guide will go over everything you’ll need to be a YouTuber.
Part 1: YOUTUBE EQUIPMENT: CAMERA
The best camera for beginners is the one you already have. Most smartphones these days already come equipped with a powerful camera that can record HD videos. If you still want to add a camera to your equipment list as a beginner YouTuber, you should look for a camera with the following eight qualities:
What To Look For In A Camera As A YouTuber
1. Fully articulated screen (flip screen)
2. Good continual auto focus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
Best Cheap Vlogging Cameras
Below are the best cheap vlogging cameras that you can get for under $500. They all record at least 1080p HD video and all but the Sony Alpha a5100 come with optical image stabilization (if you want OIS with the Sony a5100, you’ll have it get it in the lens).
| Camera | Release Date | Camera Type | Flip Screen | 4K | Price | |
|---|---|---|---|---|---|---|
| Yi 4KAction Camera | |
February2017 | Action Camera | No | Yes | $169 (MSRP) |
| NikonCoolpixA900 | |
February2016 | Compact | Flip Up | Yes | $399 (MSRP) |
| NikonCoolpixB500 | |
February2016 | SLR-like (bridge) | Tilting | No | $250 (MSRP) |
| PolaroidCube+ | |
June2015 | Action Camera | No | No | $99 (MSRP) |
| SonyAlphaa5100 | |
August2014 | Mirrorless | Flip Up | No | $450 (MSRP) |
|
Best cheap vlogging camera under $100: Polaroid Cube+ Even before GoPro released their GoPro Session, Polaroid was the first to come out with a 1.4-inch, cube-shaped action camera, small enough to mount on a bike or a helmet. This camera has built-in magnets so that you can attach them to metal surfaces. This action camera is water-resistant, shock-proof, and weather-proof. It can record full HD 1080p videos at 60 fps with its wide-angle lens. You can connect this camera with your phone to preview and take your shots. |
|---|---|
|
Best cheap vlogging camera under $200: Yi 4K At $200, you can record 4K videos with the Yi 4K action camera. Like many other action cameras, this camera is small, durable, and shoots through a wide-angle lens. You won’t be able to take this camera underwater though because it isn’t waterproof. You’ll need to buy the right accessories for that. |
|
Best cheap vlogging camera under $300: Nikon B500 The Nikon B500 gives you a non-interchangeable zoom lens so that you have more control over how you compose your shots. This camera records full HD 1080p videos at either 30 or 25 fps. You can only set its ISO as high as 3200, so it’s not going to perform the best in low-light conditions. The tilting LCD screen does not have touchscreen and cannot be fully flipped up or flipped to the side, it only tilts. For a camera in its price range, the Nikon B500 offers a lot of features. |
|
Best cheap vlogging camera under $400: Nikon A900 The Nikon A900 not only comes with a non-interchangeable zoom lens, but it can also record videos in UHD 4K quality. Like the Nikon B500, the A900’s ISO goes only up to 3200, making it a weak performer in poorly lit conditions. |
|
Best cheap vlogging camera under $500: Sony a5100 Among the cameras listed in our top cheap cameras list, the Sony a5100 is the only one you can interchange lenses with. All Sony E-mount lenses are compatible with this camera. This camera can record up to 1080p videos at 60 fps. Out of all of the above top cheap cameras, this one also auto focuses the best. |
Best Entry-Level and Mid-Range Vlogging Cameras
If you have a bigger budget to work with, the following vlogging cameras are great options:
| Camera | Release Date | Camera Type | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| CanonEOSM100 | |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS RebelSL2 | |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOS RebelT7i | |
February2017 | Mid-size SLR | Fully Articulated | Yes | $- |
| CanonEOS80D | |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon M100 is a small and powerful camera that can shoot full HD (1080p) videos up to 60 fps. The touchscreen LCD of this camera flips up so that you can see yourself as you vlog in selfie mode. |
|---|---|
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also record 120 fps slow-motion videos at 720p. Unlike the M100, which only has a flip up screen, the M50 has a fully articulated screen, so you can use this camera in selfie mode, all while using an on-camera shotgun microphone attached to the camera hot/cold shoe. |
|
Best DSLR camera for daily vlogging: Canon EOS T7i The Canon EOS T7i is a great DSLR camera for daily vlogging. It can record full HD 1080p videos at 60 fps, it can create HDR and time-lapse movies, and it also has a fully articulated screen. |
|
Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS SL2 delivers a lot of power at a low price. This DSLR camera can capture full HD 1080p videos at 60 fps. |
|
Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon 80D is an exceptional mid-range DSLR vlogging camera with many features. Coming with a 45-point all cross phase detection autofocusing and a dual pixel CMOS AF system, the camera is great at finding the right focus while recording video. |
Part 2: YOUTUBE EQUIPMENT: LENS
A lot of compact cameras already come with the lens as a part of the camera body. When it comes to these kinds of cameras, you won’t have to worry about which lens is right for you since the decision has already been made for you!
When you start looking into bigger cameras, though, you’ll have to think about which lens you want to shoot with.
The Wide-Angle Lens
Every YouTuber should have a wide-angle lens. With this kind of lens, you can fit much more of a scene into your camera frame, including your own face when you’re just an arm’s length away from your camera. This is especially important for YouTubers because most YouTubers have to operate their camera on their own, without the assistance of an additional camera person.
Optical Image Stabilization
You should also look for a lens with optical image stabilization if you’re shooting a lot of your YouTube videos handheld.
For more information on camera lenses, check out my Vlogger’s Guide To Camera Lenses .
Part 3: YOUTUBE EQUIPMENT: TRIPOD
|
Tripod If you plan to film yourself talking in front of the same, unchanging background for an extended period of time, it doesn’t make sense to film yourself handheld the entire time. You’ll just end up tiring your arm out and adding distracting shakiness to your footage. A tripod is a great solution to this problem. You can set up your framing once, press record, and leave your camera in its fixed position while you talk with both hands free. |
|---|---|
|
Joby GorillaPod With Ballhead When you film yourself handheld, it’s difficult to keep your arm higher up so that your camera shoots down at an ideal angle. You may also notice that a lot of your arm gets into your shot, which you and other viewers might find distracting. Holding your camera up by a GorillaPod, however, can give you the extension you need to get that higher angle shot more easily, all without so much of your arm getting into your shot. |
Part 4: YOUTUBE EQUIPMENT: MICROPHONE
Most vlogging cameras come with a built-in microphone that gets the job done. If you want higher quality audio recordings, though, you should check out the following list of top microphones.
| Top Condenser Mics For Music and Singing | Top Condenser Mics For Voiceovers-Podcasts, Interviews | Top On-Camera Shotgun Mics | Top Shotgun Mics | Top Low-Profile Lavalier Mics |
|---|---|---|---|---|
| Audio-Technica AT2035 Rode NT1-A AKG C214 | Apogee Mic 96K Blue Yeti Rode NT-USB Blue Snowball Audio-Technica AT2020 Rode Procaster | Rode VideoMic Go Shure VP83 Rode VideoMic Pro+ Sennheiser MKE 440 | Rode NTG-3 Audio-Technica AT4053B Sennheiser MKH416 | Rode SmartLav+ Audio-Technica ATR3350iS Sennheiser ME2 |
To read more about each of these microphones, check out our post on The 19 Best YouTube Microphones 2018 – Options for Music, Voiceovers, Vlogging, and more!
Part 5: YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES
Using your smartphone’s camera to film your YouTube videos is a great idea since it’s light, portable, and most likely always with you. The following six smartphone accessories can help you make better YouTube videos:
- Arkon Tripod Mount
- FLII Selfie Ring Light
- RODE VideoMic Me
- Aukey Optic 3-in-1 Smartphone Lens Set
- iOgrapher Go for Android and iPhone
- Manfrotto TwistGrip System
Read about each one of these items and more in The 9 Best Smartphone Camera Accessories For Vloggers .
Part 6: YOUTUBE EQUIPMENT: LIGHT
Lighting for home living and lighting for filming is very different. If you try to make use of just the lights you have at home, you may find that your footage is too dark, grainy, and orange-tinted.
The solution to this problem is getting additional video lighting equipment with daytime light bulbs.
|
Daytime Light Bulbs Your home is most likely lit with incandescent light bulbs that illuminate orange-tinted light. You can remove those light bulbs and replace them with daytime light bulbs that illuminate more of a white colored light. |
|---|---|
|
On-Camera LED Light If you need more light just in front of the camera and you need this light to be portable, LED lights that attach to your camera’s hot/cold shoe will do the job. |
|
LED Ring Light If you need more light just in front of the camera, you don’t have a lot of space, and you don’t need this light to be small and portable, an LED ring light is the best piece of equipment for you. You can position your camera inside the circular space of the ring light. This kind of light also gives your eyes the circular shaped highlight that many people like to see. |
|
Softbox Video Light If you need more light and have more space, another piece of lighting equipment good for beginners is a softbox video light. |
|
Umbrella Video Light Umbrella video lights are very portable and affordable. The direction of the light from umbrella lights are more difficult to control than the light from softbox video lights. |
If you’re looking for recommendations on which piece of lighting equipment to buy, check out my list of the Top 17 Video Lighting Equipment For YouTubers .
Part 7: YOUTUBE EQUIPMENT: COMPUTER
After you’ve recorded all your footage, you’ll need a computer to edit your video clips together. You can perform basic video editing tasks and upload your video onto YouTube with any computer less than ten years old.
Laptop computers are popular among YouTubers because their portability allows you to work on your videos from anywhere. This way, you can finish and upload your videos more frequently, which is another important part of being a YouTuber.
The following three laptop computers handle video editing very well:
- MacBook Pro With Touch Bar
- Dell XPS 15
- Microsoft Surface Book 2
Read more about these laptop computers for 4K video editing in The Best Laptops for 4K Video Editing .
Part 8: YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE
| FREE VIDEO EDITING SOFTWARES | PAID VIDEO EDITING SOFTWARES |
|---|---|
| OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each of these softwares in our post about The Best Free Video Editing Software for YouTube . | Filmora Video Editor (Windows, Mac) - $40 one year license, $79.99 perpetual license. Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99 |
YOUTUBE EQUIPMENT: AUDIO
Music Libraries
Music is an important part of YouTube video creation. Here’s where you can get access to music:
| ROYALTY-FREE MUSIC LIBRARIES | PAID MUSIC LIBRARIES | PAID SUBSCRIPTION MUSIC LIBRARIES |
|---|---|---|
| Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library | Premium Beat Audio Jungle | Audio Network Audio Blocks Epidemic Sound |
Sound Effects
Free Sound Effect Sites
- Filmstock Sound Effects
- Freesound
- PacDV
- Sound Bible
- Sound Gator
- Sounds Crate
- Zapsplat
Sumia Rafique
Sumia Rafique is a writer and a lover of all things video.
Follow @Sumia Rafique
Sumia Rafique
Feb 19, 2024• Proven solutions
If you want to start creating videos and uploading them onto YouTube, you’ll need to have access to some basic equipment. This guide will go over everything you’ll need to be a YouTuber.
Part 1: YOUTUBE EQUIPMENT: CAMERA
The best camera for beginners is the one you already have. Most smartphones these days already come equipped with a powerful camera that can record HD videos. If you still want to add a camera to your equipment list as a beginner YouTuber, you should look for a camera with the following eight qualities:
What To Look For In A Camera As A YouTuber
1. Fully articulated screen (flip screen)
2. Good continual auto focus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
Best Cheap Vlogging Cameras
Below are the best cheap vlogging cameras that you can get for under $500. They all record at least 1080p HD video and all but the Sony Alpha a5100 come with optical image stabilization (if you want OIS with the Sony a5100, you’ll have it get it in the lens).
| Camera | Release Date | Camera Type | Flip Screen | 4K | Price | |
|---|---|---|---|---|---|---|
| Yi 4KAction Camera | |
February2017 | Action Camera | No | Yes | $169 (MSRP) |
| NikonCoolpixA900 | |
February2016 | Compact | Flip Up | Yes | $399 (MSRP) |
| NikonCoolpixB500 | |
February2016 | SLR-like (bridge) | Tilting | No | $250 (MSRP) |
| PolaroidCube+ | |
June2015 | Action Camera | No | No | $99 (MSRP) |
| SonyAlphaa5100 | |
August2014 | Mirrorless | Flip Up | No | $450 (MSRP) |
|
Best cheap vlogging camera under $100: Polaroid Cube+ Even before GoPro released their GoPro Session, Polaroid was the first to come out with a 1.4-inch, cube-shaped action camera, small enough to mount on a bike or a helmet. This camera has built-in magnets so that you can attach them to metal surfaces. This action camera is water-resistant, shock-proof, and weather-proof. It can record full HD 1080p videos at 60 fps with its wide-angle lens. You can connect this camera with your phone to preview and take your shots. |
|---|---|
|
Best cheap vlogging camera under $200: Yi 4K At $200, you can record 4K videos with the Yi 4K action camera. Like many other action cameras, this camera is small, durable, and shoots through a wide-angle lens. You won’t be able to take this camera underwater though because it isn’t waterproof. You’ll need to buy the right accessories for that. |
|
Best cheap vlogging camera under $300: Nikon B500 The Nikon B500 gives you a non-interchangeable zoom lens so that you have more control over how you compose your shots. This camera records full HD 1080p videos at either 30 or 25 fps. You can only set its ISO as high as 3200, so it’s not going to perform the best in low-light conditions. The tilting LCD screen does not have touchscreen and cannot be fully flipped up or flipped to the side, it only tilts. For a camera in its price range, the Nikon B500 offers a lot of features. |
|
Best cheap vlogging camera under $400: Nikon A900 The Nikon A900 not only comes with a non-interchangeable zoom lens, but it can also record videos in UHD 4K quality. Like the Nikon B500, the A900’s ISO goes only up to 3200, making it a weak performer in poorly lit conditions. |
|
Best cheap vlogging camera under $500: Sony a5100 Among the cameras listed in our top cheap cameras list, the Sony a5100 is the only one you can interchange lenses with. All Sony E-mount lenses are compatible with this camera. This camera can record up to 1080p videos at 60 fps. Out of all of the above top cheap cameras, this one also auto focuses the best. |
Best Entry-Level and Mid-Range Vlogging Cameras
If you have a bigger budget to work with, the following vlogging cameras are great options:
| Camera | Release Date | Camera Type | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| CanonEOSM100 | |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS RebelSL2 | |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOS RebelT7i | |
February2017 | Mid-size SLR | Fully Articulated | Yes | $- |
| CanonEOS80D | |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon M100 is a small and powerful camera that can shoot full HD (1080p) videos up to 60 fps. The touchscreen LCD of this camera flips up so that you can see yourself as you vlog in selfie mode. |
|---|---|
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also record 120 fps slow-motion videos at 720p. Unlike the M100, which only has a flip up screen, the M50 has a fully articulated screen, so you can use this camera in selfie mode, all while using an on-camera shotgun microphone attached to the camera hot/cold shoe. |
|
Best DSLR camera for daily vlogging: Canon EOS T7i The Canon EOS T7i is a great DSLR camera for daily vlogging. It can record full HD 1080p videos at 60 fps, it can create HDR and time-lapse movies, and it also has a fully articulated screen. |
|
Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS SL2 delivers a lot of power at a low price. This DSLR camera can capture full HD 1080p videos at 60 fps. |
|
Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon 80D is an exceptional mid-range DSLR vlogging camera with many features. Coming with a 45-point all cross phase detection autofocusing and a dual pixel CMOS AF system, the camera is great at finding the right focus while recording video. |
Part 2: YOUTUBE EQUIPMENT: LENS
A lot of compact cameras already come with the lens as a part of the camera body. When it comes to these kinds of cameras, you won’t have to worry about which lens is right for you since the decision has already been made for you!
When you start looking into bigger cameras, though, you’ll have to think about which lens you want to shoot with.
The Wide-Angle Lens
Every YouTuber should have a wide-angle lens. With this kind of lens, you can fit much more of a scene into your camera frame, including your own face when you’re just an arm’s length away from your camera. This is especially important for YouTubers because most YouTubers have to operate their camera on their own, without the assistance of an additional camera person.
Optical Image Stabilization
You should also look for a lens with optical image stabilization if you’re shooting a lot of your YouTube videos handheld.
For more information on camera lenses, check out my Vlogger’s Guide To Camera Lenses .
Part 3: YOUTUBE EQUIPMENT: TRIPOD
|
Tripod If you plan to film yourself talking in front of the same, unchanging background for an extended period of time, it doesn’t make sense to film yourself handheld the entire time. You’ll just end up tiring your arm out and adding distracting shakiness to your footage. A tripod is a great solution to this problem. You can set up your framing once, press record, and leave your camera in its fixed position while you talk with both hands free. |
|---|---|
|
Joby GorillaPod With Ballhead When you film yourself handheld, it’s difficult to keep your arm higher up so that your camera shoots down at an ideal angle. You may also notice that a lot of your arm gets into your shot, which you and other viewers might find distracting. Holding your camera up by a GorillaPod, however, can give you the extension you need to get that higher angle shot more easily, all without so much of your arm getting into your shot. |
Part 4: YOUTUBE EQUIPMENT: MICROPHONE
Most vlogging cameras come with a built-in microphone that gets the job done. If you want higher quality audio recordings, though, you should check out the following list of top microphones.
| Top Condenser Mics For Music and Singing | Top Condenser Mics For Voiceovers-Podcasts, Interviews | Top On-Camera Shotgun Mics | Top Shotgun Mics | Top Low-Profile Lavalier Mics |
|---|---|---|---|---|
| Audio-Technica AT2035 Rode NT1-A AKG C214 | Apogee Mic 96K Blue Yeti Rode NT-USB Blue Snowball Audio-Technica AT2020 Rode Procaster | Rode VideoMic Go Shure VP83 Rode VideoMic Pro+ Sennheiser MKE 440 | Rode NTG-3 Audio-Technica AT4053B Sennheiser MKH416 | Rode SmartLav+ Audio-Technica ATR3350iS Sennheiser ME2 |
To read more about each of these microphones, check out our post on The 19 Best YouTube Microphones 2018 – Options for Music, Voiceovers, Vlogging, and more!
Part 5: YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES
Using your smartphone’s camera to film your YouTube videos is a great idea since it’s light, portable, and most likely always with you. The following six smartphone accessories can help you make better YouTube videos:
- Arkon Tripod Mount
- FLII Selfie Ring Light
- RODE VideoMic Me
- Aukey Optic 3-in-1 Smartphone Lens Set
- iOgrapher Go for Android and iPhone
- Manfrotto TwistGrip System
Read about each one of these items and more in The 9 Best Smartphone Camera Accessories For Vloggers .
Part 6: YOUTUBE EQUIPMENT: LIGHT
Lighting for home living and lighting for filming is very different. If you try to make use of just the lights you have at home, you may find that your footage is too dark, grainy, and orange-tinted.
The solution to this problem is getting additional video lighting equipment with daytime light bulbs.
|
Daytime Light Bulbs Your home is most likely lit with incandescent light bulbs that illuminate orange-tinted light. You can remove those light bulbs and replace them with daytime light bulbs that illuminate more of a white colored light. |
|---|---|
|
On-Camera LED Light If you need more light just in front of the camera and you need this light to be portable, LED lights that attach to your camera’s hot/cold shoe will do the job. |
|
LED Ring Light If you need more light just in front of the camera, you don’t have a lot of space, and you don’t need this light to be small and portable, an LED ring light is the best piece of equipment for you. You can position your camera inside the circular space of the ring light. This kind of light also gives your eyes the circular shaped highlight that many people like to see. |
|
Softbox Video Light If you need more light and have more space, another piece of lighting equipment good for beginners is a softbox video light. |
|
Umbrella Video Light Umbrella video lights are very portable and affordable. The direction of the light from umbrella lights are more difficult to control than the light from softbox video lights. |
If you’re looking for recommendations on which piece of lighting equipment to buy, check out my list of the Top 17 Video Lighting Equipment For YouTubers .
Part 7: YOUTUBE EQUIPMENT: COMPUTER
After you’ve recorded all your footage, you’ll need a computer to edit your video clips together. You can perform basic video editing tasks and upload your video onto YouTube with any computer less than ten years old.
Laptop computers are popular among YouTubers because their portability allows you to work on your videos from anywhere. This way, you can finish and upload your videos more frequently, which is another important part of being a YouTuber.
The following three laptop computers handle video editing very well:
- MacBook Pro With Touch Bar
- Dell XPS 15
- Microsoft Surface Book 2
Read more about these laptop computers for 4K video editing in The Best Laptops for 4K Video Editing .
Part 8: YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE
| FREE VIDEO EDITING SOFTWARES | PAID VIDEO EDITING SOFTWARES |
|---|---|
| OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each of these softwares in our post about The Best Free Video Editing Software for YouTube . | Filmora Video Editor (Windows, Mac) - $40 one year license, $79.99 perpetual license. Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99 |
YOUTUBE EQUIPMENT: AUDIO
Music Libraries
Music is an important part of YouTube video creation. Here’s where you can get access to music:
| ROYALTY-FREE MUSIC LIBRARIES | PAID MUSIC LIBRARIES | PAID SUBSCRIPTION MUSIC LIBRARIES |
|---|---|---|
| Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library | Premium Beat Audio Jungle | Audio Network Audio Blocks Epidemic Sound |
Sound Effects
Free Sound Effect Sites
- Filmstock Sound Effects
- Freesound
- PacDV
- Sound Bible
- Sound Gator
- Sounds Crate
- Zapsplat
Sumia Rafique
Sumia Rafique is a writer and a lover of all things video.
Follow @Sumia Rafique
Sumia Rafique
Feb 19, 2024• Proven solutions
If you want to start creating videos and uploading them onto YouTube, you’ll need to have access to some basic equipment. This guide will go over everything you’ll need to be a YouTuber.
Part 1: YOUTUBE EQUIPMENT: CAMERA
The best camera for beginners is the one you already have. Most smartphones these days already come equipped with a powerful camera that can record HD videos. If you still want to add a camera to your equipment list as a beginner YouTuber, you should look for a camera with the following eight qualities:
What To Look For In A Camera As A YouTuber
1. Fully articulated screen (flip screen)
2. Good continual auto focus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
Best Cheap Vlogging Cameras
Below are the best cheap vlogging cameras that you can get for under $500. They all record at least 1080p HD video and all but the Sony Alpha a5100 come with optical image stabilization (if you want OIS with the Sony a5100, you’ll have it get it in the lens).
| Camera | Release Date | Camera Type | Flip Screen | 4K | Price | |
|---|---|---|---|---|---|---|
| Yi 4KAction Camera | |
February2017 | Action Camera | No | Yes | $169 (MSRP) |
| NikonCoolpixA900 | |
February2016 | Compact | Flip Up | Yes | $399 (MSRP) |
| NikonCoolpixB500 | |
February2016 | SLR-like (bridge) | Tilting | No | $250 (MSRP) |
| PolaroidCube+ | |
June2015 | Action Camera | No | No | $99 (MSRP) |
| SonyAlphaa5100 | |
August2014 | Mirrorless | Flip Up | No | $450 (MSRP) |
|
Best cheap vlogging camera under $100: Polaroid Cube+ Even before GoPro released their GoPro Session, Polaroid was the first to come out with a 1.4-inch, cube-shaped action camera, small enough to mount on a bike or a helmet. This camera has built-in magnets so that you can attach them to metal surfaces. This action camera is water-resistant, shock-proof, and weather-proof. It can record full HD 1080p videos at 60 fps with its wide-angle lens. You can connect this camera with your phone to preview and take your shots. |
|---|---|
|
Best cheap vlogging camera under $200: Yi 4K At $200, you can record 4K videos with the Yi 4K action camera. Like many other action cameras, this camera is small, durable, and shoots through a wide-angle lens. You won’t be able to take this camera underwater though because it isn’t waterproof. You’ll need to buy the right accessories for that. |
|
Best cheap vlogging camera under $300: Nikon B500 The Nikon B500 gives you a non-interchangeable zoom lens so that you have more control over how you compose your shots. This camera records full HD 1080p videos at either 30 or 25 fps. You can only set its ISO as high as 3200, so it’s not going to perform the best in low-light conditions. The tilting LCD screen does not have touchscreen and cannot be fully flipped up or flipped to the side, it only tilts. For a camera in its price range, the Nikon B500 offers a lot of features. |
|
Best cheap vlogging camera under $400: Nikon A900 The Nikon A900 not only comes with a non-interchangeable zoom lens, but it can also record videos in UHD 4K quality. Like the Nikon B500, the A900’s ISO goes only up to 3200, making it a weak performer in poorly lit conditions. |
|
Best cheap vlogging camera under $500: Sony a5100 Among the cameras listed in our top cheap cameras list, the Sony a5100 is the only one you can interchange lenses with. All Sony E-mount lenses are compatible with this camera. This camera can record up to 1080p videos at 60 fps. Out of all of the above top cheap cameras, this one also auto focuses the best. |
Best Entry-Level and Mid-Range Vlogging Cameras
If you have a bigger budget to work with, the following vlogging cameras are great options:
| Camera | Release Date | Camera Type | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| CanonEOSM100 | |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS RebelSL2 | |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOS RebelT7i | |
February2017 | Mid-size SLR | Fully Articulated | Yes | $- |
| CanonEOS80D | |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon M100 is a small and powerful camera that can shoot full HD (1080p) videos up to 60 fps. The touchscreen LCD of this camera flips up so that you can see yourself as you vlog in selfie mode. |
|---|---|
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also record 120 fps slow-motion videos at 720p. Unlike the M100, which only has a flip up screen, the M50 has a fully articulated screen, so you can use this camera in selfie mode, all while using an on-camera shotgun microphone attached to the camera hot/cold shoe. |
|
Best DSLR camera for daily vlogging: Canon EOS T7i The Canon EOS T7i is a great DSLR camera for daily vlogging. It can record full HD 1080p videos at 60 fps, it can create HDR and time-lapse movies, and it also has a fully articulated screen. |
|
Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS SL2 delivers a lot of power at a low price. This DSLR camera can capture full HD 1080p videos at 60 fps. |
|
Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon 80D is an exceptional mid-range DSLR vlogging camera with many features. Coming with a 45-point all cross phase detection autofocusing and a dual pixel CMOS AF system, the camera is great at finding the right focus while recording video. |
Part 2: YOUTUBE EQUIPMENT: LENS
A lot of compact cameras already come with the lens as a part of the camera body. When it comes to these kinds of cameras, you won’t have to worry about which lens is right for you since the decision has already been made for you!
When you start looking into bigger cameras, though, you’ll have to think about which lens you want to shoot with.
The Wide-Angle Lens
Every YouTuber should have a wide-angle lens. With this kind of lens, you can fit much more of a scene into your camera frame, including your own face when you’re just an arm’s length away from your camera. This is especially important for YouTubers because most YouTubers have to operate their camera on their own, without the assistance of an additional camera person.
Optical Image Stabilization
You should also look for a lens with optical image stabilization if you’re shooting a lot of your YouTube videos handheld.
For more information on camera lenses, check out my Vlogger’s Guide To Camera Lenses .
Part 3: YOUTUBE EQUIPMENT: TRIPOD
|
Tripod If you plan to film yourself talking in front of the same, unchanging background for an extended period of time, it doesn’t make sense to film yourself handheld the entire time. You’ll just end up tiring your arm out and adding distracting shakiness to your footage. A tripod is a great solution to this problem. You can set up your framing once, press record, and leave your camera in its fixed position while you talk with both hands free. |
|---|---|
|
Joby GorillaPod With Ballhead When you film yourself handheld, it’s difficult to keep your arm higher up so that your camera shoots down at an ideal angle. You may also notice that a lot of your arm gets into your shot, which you and other viewers might find distracting. Holding your camera up by a GorillaPod, however, can give you the extension you need to get that higher angle shot more easily, all without so much of your arm getting into your shot. |
Part 4: YOUTUBE EQUIPMENT: MICROPHONE
Most vlogging cameras come with a built-in microphone that gets the job done. If you want higher quality audio recordings, though, you should check out the following list of top microphones.
| Top Condenser Mics For Music and Singing | Top Condenser Mics For Voiceovers-Podcasts, Interviews | Top On-Camera Shotgun Mics | Top Shotgun Mics | Top Low-Profile Lavalier Mics |
|---|---|---|---|---|
| Audio-Technica AT2035 Rode NT1-A AKG C214 | Apogee Mic 96K Blue Yeti Rode NT-USB Blue Snowball Audio-Technica AT2020 Rode Procaster | Rode VideoMic Go Shure VP83 Rode VideoMic Pro+ Sennheiser MKE 440 | Rode NTG-3 Audio-Technica AT4053B Sennheiser MKH416 | Rode SmartLav+ Audio-Technica ATR3350iS Sennheiser ME2 |
To read more about each of these microphones, check out our post on The 19 Best YouTube Microphones 2018 – Options for Music, Voiceovers, Vlogging, and more!
Part 5: YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES
Using your smartphone’s camera to film your YouTube videos is a great idea since it’s light, portable, and most likely always with you. The following six smartphone accessories can help you make better YouTube videos:
- Arkon Tripod Mount
- FLII Selfie Ring Light
- RODE VideoMic Me
- Aukey Optic 3-in-1 Smartphone Lens Set
- iOgrapher Go for Android and iPhone
- Manfrotto TwistGrip System
Read about each one of these items and more in The 9 Best Smartphone Camera Accessories For Vloggers .
Part 6: YOUTUBE EQUIPMENT: LIGHT
Lighting for home living and lighting for filming is very different. If you try to make use of just the lights you have at home, you may find that your footage is too dark, grainy, and orange-tinted.
The solution to this problem is getting additional video lighting equipment with daytime light bulbs.
|
Daytime Light Bulbs Your home is most likely lit with incandescent light bulbs that illuminate orange-tinted light. You can remove those light bulbs and replace them with daytime light bulbs that illuminate more of a white colored light. |
|---|---|
|
On-Camera LED Light If you need more light just in front of the camera and you need this light to be portable, LED lights that attach to your camera’s hot/cold shoe will do the job. |
|
LED Ring Light If you need more light just in front of the camera, you don’t have a lot of space, and you don’t need this light to be small and portable, an LED ring light is the best piece of equipment for you. You can position your camera inside the circular space of the ring light. This kind of light also gives your eyes the circular shaped highlight that many people like to see. |
|
Softbox Video Light If you need more light and have more space, another piece of lighting equipment good for beginners is a softbox video light. |
|
Umbrella Video Light Umbrella video lights are very portable and affordable. The direction of the light from umbrella lights are more difficult to control than the light from softbox video lights. |
If you’re looking for recommendations on which piece of lighting equipment to buy, check out my list of the Top 17 Video Lighting Equipment For YouTubers .
Part 7: YOUTUBE EQUIPMENT: COMPUTER
After you’ve recorded all your footage, you’ll need a computer to edit your video clips together. You can perform basic video editing tasks and upload your video onto YouTube with any computer less than ten years old.
Laptop computers are popular among YouTubers because their portability allows you to work on your videos from anywhere. This way, you can finish and upload your videos more frequently, which is another important part of being a YouTuber.
The following three laptop computers handle video editing very well:
- MacBook Pro With Touch Bar
- Dell XPS 15
- Microsoft Surface Book 2
Read more about these laptop computers for 4K video editing in The Best Laptops for 4K Video Editing .
Part 8: YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE
| FREE VIDEO EDITING SOFTWARES | PAID VIDEO EDITING SOFTWARES |
|---|---|
| OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each of these softwares in our post about The Best Free Video Editing Software for YouTube . | Filmora Video Editor (Windows, Mac) - $40 one year license, $79.99 perpetual license. Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99 |
YOUTUBE EQUIPMENT: AUDIO
Music Libraries
Music is an important part of YouTube video creation. Here’s where you can get access to music:
| ROYALTY-FREE MUSIC LIBRARIES | PAID MUSIC LIBRARIES | PAID SUBSCRIPTION MUSIC LIBRARIES |
|---|---|---|
| Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library | Premium Beat Audio Jungle | Audio Network Audio Blocks Epidemic Sound |
Sound Effects
Free Sound Effect Sites
- Filmstock Sound Effects
- Freesound
- PacDV
- Sound Bible
- Sound Gator
- Sounds Crate
- Zapsplat
Sumia Rafique
Sumia Rafique is a writer and a lover of all things video.
Follow @Sumia Rafique
- Title: "In 2024, Innovating Video Advertisements YouTube's Best Minds"
- Author: Joseph
- Created at : 2024-05-31 13:49:03
- Updated at : 2024-06-01 13:49:03
- Link: https://youtube-stream.techidaily.com/in-2024-innovating-video-advertisements-youtubes-best-minds/
- License: This work is licensed under CC BY-NC-SA 4.0.
