Infuse Your Visuals With Melody: Adding Music in YouTube Editing

How to Add Music to YouTubeVideo with YouTube Video Editor

Richard Bennett

Mar 27, 2024• Proven solutions

Adding the right music to your YouTube can significantly increase its entertainment value. Professional video maker will not play a music background while shooting the video; they do it during the editing process. You can remove the background noisy during editing and add your own music sound during editing, but you can also upload the video to YouTube first and then choose the right music for your video in YouTube. In this article, we are going to show you how to add or change music to your YouTube videos in YouTube platform after uploading and how to add music to YouTube Video with royalty free music in Audio Library.

You may also like: How to edit YouTube videos >>

Before we get started, there is a better way on how to add music to YouTube Video. You may use Wondershare Filmora to better manage your video. It allows you to import any track you want in different format including but not limited to MP3, WAV, FLAC and others. They also have a huge and better collection of royalty-free music. Compared to YouTube Video Editor where you have a pretty limited audio mix manager, the Filmora comes with an audio equalizer. You may also detach the music easily or add multiple tracks on a single video. You can also import the video that you created in different format or upload it directly to YouTube.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Part 1: How to Add Music to YouTube Video

We’re going to offer you two ways to add music to YouTube video with YouTube built-in video editing features.

Section 1: Using Video Manager

There are thousands of royalty free songs that you can use in the YouTube video. You can choose from different genres and moods songs with different duration as well. Here is how to add music to YouTube videos in Video Manager tab.

The first thing you need to do when you want to know how to add music to YouTube Video is to sign into your account on YouTube. Go to the official site of YouTube and click the sign-in option found at the upper right corner of your screen. You will then be asked to enter your Gmail account and your password. After you managed to sign in, you should be able to see your profile picture on the upper right corner of the page. Click your picture, and you will be able to see the Creator Studio Option. Click that button.

Step 2 Choosing the Video

Start Browsing Your Video Channel. You may do this by clicking on the Video Tab on your Profile Page or Clicking the Video Manager option located at the left bar. You will then be redirected to the videos that you uploaded. Choose your video that you want to have background music.

Step 3 Choosing the Music

Click the Edit option that is located next to the video that you want to edit. This will open the online video editing tool of YouTube. Located on top of the page are the different commands that you can execute to edit the video; you may enhance, add audio, put annotation, create cards, add subtitle and add copyright. Click the Audio Option. It will lead you to a library of music that you may add to your video.

Step 4 Finding the Right Music

The next thing to do on how to add music to YouTube Video is to find an appropriate music for your video. You also need to make sure that the length of the track will perfectly match the length of your video. To do this, Click on the drop down menu that says ‘Top Tracks’ and you will see the different genre of music. In case you already have music in your mind, simply type the title of the song on the search bar and hit enter.

Additional Tip: Not satisfied with the track? Try the sound effects by going at YouTube Audio Library . You can create an advance search by customizing the result based on popularity, duration, instrument, mood and genre.

Step 5 Adding the Selected Music

Before you decided to add the music to your video, make sure that it fits the duration of your video. In case you want to know how to add music to YouTube Video, you should do nothing more than to click the ADD TO VIDEO button and it will be automatically integrated into your video.

Step 6 Editing the Music

After you successfully integrate the music to the video, you will see the title of the music under your video. You also have additional tools that you can use. Let us take a look at the Position audio and the slide bar option a little closer.

Once You Click the Position Audio Button, you will be able to customize and position your integrated music as well as compress the length of the music. To trim the music, simply put your pointer either at the end or the beginning of the music. When you want to move the audio, you may just drag the music.
The ‘Only Music’ option located at the left side of the Position Audio can be used to adjust the volume of the music. In case you want to remove the original sound from the video, drag the pointer at the right most.

Step 7 Saving the Changes

When you save the edited video, you can save it as a separate video, or you can overwrite the existing video.

Additional Reminder: You can’t add multiple audio tracks in one video with youtube video editor, if you want to get an advanced audio editing, check this article How to mix audio tracks into one file for video

Section 2: Using Audio Library

Since YouTube has shut down the Video Editor module in 2017, you can now add music in YouTube Video Editor Module. Though there are plentiful video editing software for YouTube videos , you can also download Free Music and Sound Effects in YouTube Audio Library first and then add it to your video clips. Here is how to add music to YouTube video with YouTube Audio Library.

Step 1 Click on Audio Library

This time instead of clicking the Video Manager option, you will have to click on the Create option and choose Audio Library.

Step 2 Download target free music or sound effect

In YouTube Audio Library, you will find some free music sounds and sound effects available. You can search music in the library and filter genre, duration, mood, attribution and instrument properties. Click the download icon to download this royalty free music and sound effect to your computer. And then you can combine the audio and video and make it as a video with music sound. You can download multiple audio files and then add multiple songs to the YouTube video.

Step 3 Add Music to Video and Edit the music track

There are numerous video editors that you can add the downloaded music from YouTube Audio Library to the video. You can check our guide abouthow to edit YouTube videos in Windows Movie Maker orhow to add music to video in iMovie . While, as we described before, Filmora video editor is one of the best video editor for YouTubers. And here is how to add music to YouTube videos with Filmora . You can edit the treble, bass, pan and volume. However, it is impossible for you to position the music in a desired spot. If you want to get more control on your audio tracks, please read this article to know how to add audio effects to your video

Importing the video and audio

Importing media files to Filmora is easy. After launching Filmora, import all the files to the media library first and then drag and drop the target video and audio to the timeline. One of the best things of using Filmora to edit YouTube video is there is a built-in Music Library which including some royalty free music sound and sound effects as well.

Detach the original audio from video [Optional]

If you want to remove the recorded original audio file from video , just right click the video and then select Audio Detach option and the audio will be separated from the video automatically and then delete the audio.

What’s more, you can also use Filmora to remove the background noise and then keep the original audio as well.

Edit the Music

In Filmora, you can change the video and audio speed, add fade in and fade out to the music and change the music sound.

Read More to Get: 10 Best Music Video Makers >>

Watch the video below to check how to empower your imagination with Filmora

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You may also like: How to edit YouTube videos >>

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Part 1: How to Add Music to YouTube Video

We’re going to offer you two ways to add music to YouTube video with YouTube built-in video editing features.

Section 1: Using Video Manager

Step 2 Choosing the Video

Step 3 Choosing the Music

Step 4 Finding the Right Music

Step 5 Adding the Selected Music

Step 6 Editing the Music

After you successfully integrate the music to the video, you will see the title of the music under your video. You also have additional tools that you can use. Let us take a look at the Position audio and the slide bar option a little closer.

Once You Click the Position Audio Button, you will be able to customize and position your integrated music as well as compress the length of the music. To trim the music, simply put your pointer either at the end or the beginning of the music. When you want to move the audio, you may just drag the music.
The ‘Only Music’ option located at the left side of the Position Audio can be used to adjust the volume of the music. In case you want to remove the original sound from the video, drag the pointer at the right most.

Step 7 Saving the Changes

When you save the edited video, you can save it as a separate video, or you can overwrite the existing video.

Section 2: Using Audio Library

Step 1 Click on Audio Library

This time instead of clicking the Video Manager option, you will have to click on the Create option and choose Audio Library.

Step 2 Download target free music or sound effect

Step 3 Add Music to Video and Edit the music track

Importing the video and audio

Detach the original audio from video [Optional]

What’s more, you can also use Filmora to remove the background noise and then keep the original audio as well.

Edit the Music

In Filmora, you can change the video and audio speed, add fade in and fade out to the music and change the music sound.

Read More to Get: 10 Best Music Video Makers >>

Watch the video below to check how to empower your imagination with Filmora

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You may also like: How to edit YouTube videos >>

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Part 1: How to Add Music to YouTube Video

We’re going to offer you two ways to add music to YouTube video with YouTube built-in video editing features.

Section 1: Using Video Manager

Step 2 Choosing the Video

Step 3 Choosing the Music

Step 4 Finding the Right Music

Step 5 Adding the Selected Music

Step 6 Editing the Music

After you successfully integrate the music to the video, you will see the title of the music under your video. You also have additional tools that you can use. Let us take a look at the Position audio and the slide bar option a little closer.

Once You Click the Position Audio Button, you will be able to customize and position your integrated music as well as compress the length of the music. To trim the music, simply put your pointer either at the end or the beginning of the music. When you want to move the audio, you may just drag the music.
The ‘Only Music’ option located at the left side of the Position Audio can be used to adjust the volume of the music. In case you want to remove the original sound from the video, drag the pointer at the right most.

Step 7 Saving the Changes

When you save the edited video, you can save it as a separate video, or you can overwrite the existing video.

Section 2: Using Audio Library

Step 1 Click on Audio Library

This time instead of clicking the Video Manager option, you will have to click on the Create option and choose Audio Library.

Step 2 Download target free music or sound effect

Step 3 Add Music to Video and Edit the music track

Importing the video and audio

Detach the original audio from video [Optional]

What’s more, you can also use Filmora to remove the background noise and then keep the original audio as well.

Edit the Music

In Filmora, you can change the video and audio speed, add fade in and fade out to the music and change the music sound.

Read More to Get: 10 Best Music Video Makers >>

Watch the video below to check how to empower your imagination with Filmora

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You may also like: How to edit YouTube videos >>

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Part 1: How to Add Music to YouTube Video

We’re going to offer you two ways to add music to YouTube video with YouTube built-in video editing features.

Section 1: Using Video Manager

Step 2 Choosing the Video

Step 3 Choosing the Music

Step 4 Finding the Right Music

Step 5 Adding the Selected Music

Step 6 Editing the Music

After you successfully integrate the music to the video, you will see the title of the music under your video. You also have additional tools that you can use. Let us take a look at the Position audio and the slide bar option a little closer.

Once You Click the Position Audio Button, you will be able to customize and position your integrated music as well as compress the length of the music. To trim the music, simply put your pointer either at the end or the beginning of the music. When you want to move the audio, you may just drag the music.
The ‘Only Music’ option located at the left side of the Position Audio can be used to adjust the volume of the music. In case you want to remove the original sound from the video, drag the pointer at the right most.

Step 7 Saving the Changes

When you save the edited video, you can save it as a separate video, or you can overwrite the existing video.

Section 2: Using Audio Library

Step 1 Click on Audio Library

This time instead of clicking the Video Manager option, you will have to click on the Create option and choose Audio Library.

Step 2 Download target free music or sound effect

Step 3 Add Music to Video and Edit the music track

Importing the video and audio

Detach the original audio from video [Optional]

What’s more, you can also use Filmora to remove the background noise and then keep the original audio as well.

Edit the Music

In Filmora, you can change the video and audio speed, add fade in and fade out to the music and change the music sound.

Read More to Get: 10 Best Music Video Makers >>

Watch the video below to check how to empower your imagination with Filmora

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Innovative Strategies for Amplifying Subscriber Numbers via Channel Branding

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Youtube Stream

"In 2024, Infuse Your Visuals With Melody Adding Music in YouTube Editing"

Infuse Your Visuals With Melody: Adding Music in YouTube Editing

How to Add Music to YouTubeVideo with YouTube Video Editor

Richard Bennett

Part 1: How to Add Music to YouTube Video

Section 1: Using Video Manager

Step 1 Sign in

Step 2 Choosing the Video

Step 3 Choosing the Music

Step 4 Finding the Right Music

Step 5 Adding the Selected Music

Step 6 Editing the Music

Step 7 Saving the Changes

Section 2: Using Audio Library

Step 1 Click on Audio Library

Step 2 Download target free music or sound effect

Step 3 Add Music to Video and Edit the music track

Richard Bennett

Part 1: How to Add Music to YouTube Video

Section 1: Using Video Manager

Step 1 Sign in

Step 2 Choosing the Video

Step 3 Choosing the Music

Step 4 Finding the Right Music

Step 5 Adding the Selected Music

Step 6 Editing the Music

Step 7 Saving the Changes

Section 2: Using Audio Library

Step 1 Click on Audio Library

Step 2 Download target free music or sound effect

Step 3 Add Music to Video and Edit the music track

Richard Bennett

Part 1: How to Add Music to YouTube Video

Section 1: Using Video Manager

Step 1 Sign in

Step 2 Choosing the Video

Step 3 Choosing the Music

Step 4 Finding the Right Music

Step 5 Adding the Selected Music

Step 6 Editing the Music

Step 7 Saving the Changes

Section 2: Using Audio Library

Step 1 Click on Audio Library

Step 2 Download target free music or sound effect

Step 3 Add Music to Video and Edit the music track

Richard Bennett

Part 1: How to Add Music to YouTube Video

Section 1: Using Video Manager

Step 1 Sign in

Step 2 Choosing the Video

Step 3 Choosing the Music

Step 4 Finding the Right Music

Step 5 Adding the Selected Music

Step 6 Editing the Music

Step 7 Saving the Changes

Section 2: Using Audio Library

Step 1 Click on Audio Library

Step 2 Download target free music or sound effect

Step 3 Add Music to Video and Edit the music track

Innovative Strategies for Amplifying Subscriber Numbers via Channel Branding

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Bad Branding Causes Mistrust

What is YouTube Branding?

How to Start Branding Your YouTube Channel?

How Is Your Channel Different From the Others?

Pick a Unique and Memorable Name

Picking an Icon

Create Video Thumbnails That Stand Out

Designing Your Icon, Thumbnail, and Channel Art

How to Make Your Visuals Consistent?

But Branding Is Not Designing, It’s A Feeling

Inserting A Watermark

Coming Up With A Catchphrase

Final Thoughts On YouTube Branding

Shanoon Cox

Bad Branding Causes Mistrust

What is YouTube Branding?

How to Start Branding Your YouTube Channel?