Infographic: Social Strategies for Budget Brands

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

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Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

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Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

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The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Essential Tips for Crafting YouTube Image Marketing

How to Make YouTube Banners and Thumbnails

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Richard Bennett

Mar 27, 2024• Proven solutions

The art on your YouTube channel – banners, thumbnails, icons, and watermarks – will help to determine how viewers feel about your vlog. If your art does not look like it all goes together then people will get a sloppy, amateurish, impression of your channel. However, if your different pieces of channel art all seem to complement each other and match the tone and theme of your channel then it will help viewers to have a pleasant browsing experience. They will get the impression that you take your YouTube channel seriously and that they can trust you as a source of information, comedy, or general entertainment.

How to Make YouTube Banners and Thumbnails

YouTube Banners and Thumbnails are two of the most important pieces of channel art you will need. This article will explain the best practices for both, and suggest sites where you will be able to build your own banners and thumbnails for free.

1. YouTube Banners

Quick Tips:

1. The image you upload for your YouTube banner should be 2560 x 1440px (pixels).
2. The ‘safe area’ for text, logos, and other important visual information (like faces) is 1546 x 423px.

Your banner is probably the first thing that comes to mind when you think about channel art. Banners are the headers that rest at the tops of channel pages on YouTube. Your banner should be 2560 x 1440 px, although not all of it will always be visible. On a desktop computer or mobile device only a 1546 x 423 px ‘safe area’ will be visible. When viewed on a TV screen your entire image will be visible. YouTube does support PNG, but if your PNG file does not upload properly (as has been the case for some YouTubers) then changing your file type to JPEG might help.

YouTube Banners are extremely important to the success of your channel. If you do not have a banner then it looks like you do not really care about your vlog. If you have a basic banner that is not at all personalized then it certainly looks like you care, but it might also look like you are new to YouTube.

The best banners are customized to reflect the kind of experience you want viewers to have on your channel. The banner of a comedic YouTube channel might use bright colors, where the banner for a gaming channel will probably use darker colors similar to the ones that are in the games the vlogger plays. Connecting your banner to the theme of your channel is part of how you define the style of your vlog. It is the difference between being a Beauty Guru and a general YouTuber who gives makeup tips sometimes.

Including a photo of yourself, or your logo if you have one, is a great way to personalize your banner.

2. YouTube Thumbnails

Quick Tips:

1. Search for your video’s topic to see the thumbnails your thumbnail will be competing against.
2. Make any text huge so people can read it on their smartphone screens.
3. Emojis, colored boarders, and graphics are all potential ways to stand out.

Thumbnails are often ignored by newer YouTubers. YouTube selects a thumbnail for every one of your videos and it is always a still image from that video. You can choose which frame you want to use and a lot of people feel like that is good enough. When you create a custom thumbnail, however, you get to not only choose your image but insert a title.

If you are choosing the images you are using for thumbnails you can make sure they are always similar frames. This will help people identify your videos quickly in searches. Using titles in your thumbnails will also help searchers identify your videos, if you always use the same title style. Another benefit of titles is that they capture the attention of people looking for your specific topic. Remember when building your thumbnails that they will appear smaller on YouTube than they probably are while you edit them. On mobile devices, they will look even smaller. So, if you are going to use text in your thumbnail, make sure it is huge.

One thumbnail taboo that you should never break is using an image that has nothing to do with your video. Using an image of a cute cat for a vlog post that has nothing to do with cats is misleading and will anger viewers. You may draw in a lot of viewers who want to see a cat video, but they will leave right away when they do not see a cat and they will never watch anything by you again.

3.Where To Create Banners and Thumbnails

There are sites online that will allow you to edit images and use them in templates for YouTube banners. You can also use these services to edit your thumbnails. Two of the most popular, free, online photo editors are PicMonkey.com and Canva.com.

Canva has templates you can use to create YouTube banners, as well as a variety of stock images you can use in combination with your own when creating channel art. It is free to edit images on Canva, but they do have some premium features which cost $1 each to access. This service has both a desktop version and an iPad app.

PicMonkey lets you import images from your computer or social media accounts, edit them, and use them in templates for YouTube banners or other kinds of social media graphics. PicMonkey is free to use, but you can only access their more advanced editing tools if you buy a paid subscription. Monthly subscriptions are $4.99 per month, and yearly subscriptions are $2.75 per month.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The art on your YouTube channel – banners, thumbnails, icons, and watermarks – will help to determine how viewers feel about your vlog. If your art does not look like it all goes together then people will get a sloppy, amateurish, impression of your channel. However, if your different pieces of channel art all seem to complement each other and match the tone and theme of your channel then it will help viewers to have a pleasant browsing experience. They will get the impression that you take your YouTube channel seriously and that they can trust you as a source of information, comedy, or general entertainment.

How to Make YouTube Banners and Thumbnails

YouTube Banners and Thumbnails are two of the most important pieces of channel art you will need. This article will explain the best practices for both, and suggest sites where you will be able to build your own banners and thumbnails for free.

1. YouTube Banners

Quick Tips:

1. The image you upload for your YouTube banner should be 2560 x 1440px (pixels).
2. The ‘safe area’ for text, logos, and other important visual information (like faces) is 1546 x 423px.

Your banner is probably the first thing that comes to mind when you think about channel art. Banners are the headers that rest at the tops of channel pages on YouTube. Your banner should be 2560 x 1440 px, although not all of it will always be visible. On a desktop computer or mobile device only a 1546 x 423 px ‘safe area’ will be visible. When viewed on a TV screen your entire image will be visible. YouTube does support PNG, but if your PNG file does not upload properly (as has been the case for some YouTubers) then changing your file type to JPEG might help.

YouTube Banners are extremely important to the success of your channel. If you do not have a banner then it looks like you do not really care about your vlog. If you have a basic banner that is not at all personalized then it certainly looks like you care, but it might also look like you are new to YouTube.

The best banners are customized to reflect the kind of experience you want viewers to have on your channel. The banner of a comedic YouTube channel might use bright colors, where the banner for a gaming channel will probably use darker colors similar to the ones that are in the games the vlogger plays. Connecting your banner to the theme of your channel is part of how you define the style of your vlog. It is the difference between being a Beauty Guru and a general YouTuber who gives makeup tips sometimes.

Including a photo of yourself, or your logo if you have one, is a great way to personalize your banner.

2. YouTube Thumbnails

Quick Tips:

1. Search for your video’s topic to see the thumbnails your thumbnail will be competing against.
2. Make any text huge so people can read it on their smartphone screens.
3. Emojis, colored boarders, and graphics are all potential ways to stand out.

Thumbnails are often ignored by newer YouTubers. YouTube selects a thumbnail for every one of your videos and it is always a still image from that video. You can choose which frame you want to use and a lot of people feel like that is good enough. When you create a custom thumbnail, however, you get to not only choose your image but insert a title.

If you are choosing the images you are using for thumbnails you can make sure they are always similar frames. This will help people identify your videos quickly in searches. Using titles in your thumbnails will also help searchers identify your videos, if you always use the same title style. Another benefit of titles is that they capture the attention of people looking for your specific topic. Remember when building your thumbnails that they will appear smaller on YouTube than they probably are while you edit them. On mobile devices, they will look even smaller. So, if you are going to use text in your thumbnail, make sure it is huge.

One thumbnail taboo that you should never break is using an image that has nothing to do with your video. Using an image of a cute cat for a vlog post that has nothing to do with cats is misleading and will anger viewers. You may draw in a lot of viewers who want to see a cat video, but they will leave right away when they do not see a cat and they will never watch anything by you again.

3.Where To Create Banners and Thumbnails

There are sites online that will allow you to edit images and use them in templates for YouTube banners. You can also use these services to edit your thumbnails. Two of the most popular, free, online photo editors are PicMonkey.com and Canva.com.

Canva has templates you can use to create YouTube banners, as well as a variety of stock images you can use in combination with your own when creating channel art. It is free to edit images on Canva, but they do have some premium features which cost $1 each to access. This service has both a desktop version and an iPad app.

PicMonkey lets you import images from your computer or social media accounts, edit them, and use them in templates for YouTube banners or other kinds of social media graphics. PicMonkey is free to use, but you can only access their more advanced editing tools if you buy a paid subscription. Monthly subscriptions are $4.99 per month, and yearly subscriptions are $2.75 per month.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The art on your YouTube channel – banners, thumbnails, icons, and watermarks – will help to determine how viewers feel about your vlog. If your art does not look like it all goes together then people will get a sloppy, amateurish, impression of your channel. However, if your different pieces of channel art all seem to complement each other and match the tone and theme of your channel then it will help viewers to have a pleasant browsing experience. They will get the impression that you take your YouTube channel seriously and that they can trust you as a source of information, comedy, or general entertainment.

How to Make YouTube Banners and Thumbnails

YouTube Banners and Thumbnails are two of the most important pieces of channel art you will need. This article will explain the best practices for both, and suggest sites where you will be able to build your own banners and thumbnails for free.

1. YouTube Banners

Quick Tips:

1. The image you upload for your YouTube banner should be 2560 x 1440px (pixels).
2. The ‘safe area’ for text, logos, and other important visual information (like faces) is 1546 x 423px.

Your banner is probably the first thing that comes to mind when you think about channel art. Banners are the headers that rest at the tops of channel pages on YouTube. Your banner should be 2560 x 1440 px, although not all of it will always be visible. On a desktop computer or mobile device only a 1546 x 423 px ‘safe area’ will be visible. When viewed on a TV screen your entire image will be visible. YouTube does support PNG, but if your PNG file does not upload properly (as has been the case for some YouTubers) then changing your file type to JPEG might help.

YouTube Banners are extremely important to the success of your channel. If you do not have a banner then it looks like you do not really care about your vlog. If you have a basic banner that is not at all personalized then it certainly looks like you care, but it might also look like you are new to YouTube.

The best banners are customized to reflect the kind of experience you want viewers to have on your channel. The banner of a comedic YouTube channel might use bright colors, where the banner for a gaming channel will probably use darker colors similar to the ones that are in the games the vlogger plays. Connecting your banner to the theme of your channel is part of how you define the style of your vlog. It is the difference between being a Beauty Guru and a general YouTuber who gives makeup tips sometimes.

Including a photo of yourself, or your logo if you have one, is a great way to personalize your banner.

2. YouTube Thumbnails

Quick Tips:

1. Search for your video’s topic to see the thumbnails your thumbnail will be competing against.
2. Make any text huge so people can read it on their smartphone screens.
3. Emojis, colored boarders, and graphics are all potential ways to stand out.

Thumbnails are often ignored by newer YouTubers. YouTube selects a thumbnail for every one of your videos and it is always a still image from that video. You can choose which frame you want to use and a lot of people feel like that is good enough. When you create a custom thumbnail, however, you get to not only choose your image but insert a title.

If you are choosing the images you are using for thumbnails you can make sure they are always similar frames. This will help people identify your videos quickly in searches. Using titles in your thumbnails will also help searchers identify your videos, if you always use the same title style. Another benefit of titles is that they capture the attention of people looking for your specific topic. Remember when building your thumbnails that they will appear smaller on YouTube than they probably are while you edit them. On mobile devices, they will look even smaller. So, if you are going to use text in your thumbnail, make sure it is huge.

One thumbnail taboo that you should never break is using an image that has nothing to do with your video. Using an image of a cute cat for a vlog post that has nothing to do with cats is misleading and will anger viewers. You may draw in a lot of viewers who want to see a cat video, but they will leave right away when they do not see a cat and they will never watch anything by you again.

3.Where To Create Banners and Thumbnails

There are sites online that will allow you to edit images and use them in templates for YouTube banners. You can also use these services to edit your thumbnails. Two of the most popular, free, online photo editors are PicMonkey.com and Canva.com.

Canva has templates you can use to create YouTube banners, as well as a variety of stock images you can use in combination with your own when creating channel art. It is free to edit images on Canva, but they do have some premium features which cost $1 each to access. This service has both a desktop version and an iPad app.

PicMonkey lets you import images from your computer or social media accounts, edit them, and use them in templates for YouTube banners or other kinds of social media graphics. PicMonkey is free to use, but you can only access their more advanced editing tools if you buy a paid subscription. Monthly subscriptions are $4.99 per month, and yearly subscriptions are $2.75 per month.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The art on your YouTube channel – banners, thumbnails, icons, and watermarks – will help to determine how viewers feel about your vlog. If your art does not look like it all goes together then people will get a sloppy, amateurish, impression of your channel. However, if your different pieces of channel art all seem to complement each other and match the tone and theme of your channel then it will help viewers to have a pleasant browsing experience. They will get the impression that you take your YouTube channel seriously and that they can trust you as a source of information, comedy, or general entertainment.

How to Make YouTube Banners and Thumbnails

YouTube Banners and Thumbnails are two of the most important pieces of channel art you will need. This article will explain the best practices for both, and suggest sites where you will be able to build your own banners and thumbnails for free.

1. YouTube Banners

Quick Tips:

1. The image you upload for your YouTube banner should be 2560 x 1440px (pixels).
2. The ‘safe area’ for text, logos, and other important visual information (like faces) is 1546 x 423px.

Your banner is probably the first thing that comes to mind when you think about channel art. Banners are the headers that rest at the tops of channel pages on YouTube. Your banner should be 2560 x 1440 px, although not all of it will always be visible. On a desktop computer or mobile device only a 1546 x 423 px ‘safe area’ will be visible. When viewed on a TV screen your entire image will be visible. YouTube does support PNG, but if your PNG file does not upload properly (as has been the case for some YouTubers) then changing your file type to JPEG might help.

YouTube Banners are extremely important to the success of your channel. If you do not have a banner then it looks like you do not really care about your vlog. If you have a basic banner that is not at all personalized then it certainly looks like you care, but it might also look like you are new to YouTube.

The best banners are customized to reflect the kind of experience you want viewers to have on your channel. The banner of a comedic YouTube channel might use bright colors, where the banner for a gaming channel will probably use darker colors similar to the ones that are in the games the vlogger plays. Connecting your banner to the theme of your channel is part of how you define the style of your vlog. It is the difference between being a Beauty Guru and a general YouTuber who gives makeup tips sometimes.

Including a photo of yourself, or your logo if you have one, is a great way to personalize your banner.

2. YouTube Thumbnails

Quick Tips:

1. Search for your video’s topic to see the thumbnails your thumbnail will be competing against.
2. Make any text huge so people can read it on their smartphone screens.
3. Emojis, colored boarders, and graphics are all potential ways to stand out.

Thumbnails are often ignored by newer YouTubers. YouTube selects a thumbnail for every one of your videos and it is always a still image from that video. You can choose which frame you want to use and a lot of people feel like that is good enough. When you create a custom thumbnail, however, you get to not only choose your image but insert a title.

If you are choosing the images you are using for thumbnails you can make sure they are always similar frames. This will help people identify your videos quickly in searches. Using titles in your thumbnails will also help searchers identify your videos, if you always use the same title style. Another benefit of titles is that they capture the attention of people looking for your specific topic. Remember when building your thumbnails that they will appear smaller on YouTube than they probably are while you edit them. On mobile devices, they will look even smaller. So, if you are going to use text in your thumbnail, make sure it is huge.

One thumbnail taboo that you should never break is using an image that has nothing to do with your video. Using an image of a cute cat for a vlog post that has nothing to do with cats is misleading and will anger viewers. You may draw in a lot of viewers who want to see a cat video, but they will leave right away when they do not see a cat and they will never watch anything by you again.

3.Where To Create Banners and Thumbnails

There are sites online that will allow you to edit images and use them in templates for YouTube banners. You can also use these services to edit your thumbnails. Two of the most popular, free, online photo editors are PicMonkey.com and Canva.com.

Canva has templates you can use to create YouTube banners, as well as a variety of stock images you can use in combination with your own when creating channel art. It is free to edit images on Canva, but they do have some premium features which cost $1 each to access. This service has both a desktop version and an iPad app.

PicMonkey lets you import images from your computer or social media accounts, edit them, and use them in templates for YouTube banners or other kinds of social media graphics. PicMonkey is free to use, but you can only access their more advanced editing tools if you buy a paid subscription. Monthly subscriptions are $4.99 per month, and yearly subscriptions are $2.75 per month.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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