After uploading your video on YouTube, you may want to sit back and enjoy the massive uptick of views and subscribers. However, until you have established a big following on YouTube, only a few people are going to see your freshly published video… unless you share on social media.
So don’t relax yet, it’s time to spread the word about your video and channel on social media, such as Facebook, Twitter, Instagram, Snapchat, and Reddit.
- Facebook has over 2.1 billion monthly active users.
- Instagram has approximately 800 million monthly active users.
- Twitter has approximately 330 million monthly active users.
- Reddit has approximately 330 million monthly active users.
- Snapchat has approximately 200 million monthly active users.
While your loyal viewers might watch your videos on YouTube, YouTube might not be the platform they spend the most time on.
Start by understanding your audience. If your YouTube channel is discussing fan theories for a popular television show, then Twitter and Reddit should be where you direct your efforts. If you are creating video content that has a lot of visual appeal, like travel or photography, then Instagram and Snapchat are better for cross-promotional content.
By promoting on the right social platform, there’s a better chance of discoverability. Additionally, branding that is consistent across all social media increases the trust among your viewers. Consistency does not mean simply putting the YouTube video onto Instagram or sharing it on Facebook.
Content is not one-size fits all!
Regardless of what platform your viewers are spending most of their time on, it’s important to understand how the community interacts. Sharing your video content on Facebook is different than on Reddit. What may be okay on one platform may come across as spam in another.
In this post, we will go through the best practices of sharing and engaging with your audience on 5 of the most popular social media channels.
There is a lot of content today and therefore, audiences are more selective about how they choose to spend their time.
Take this example: Before you go to the theater to watch a movie, you might see a poster or a trailer first.
A movie poster lets you know this movie is coming to theatres and the trailer gives you a taste of what to expect before you buy the ticket and sit in the theater for two hours. If the promotional materials don’t entice, you wouldn’t go see the movie.
Instagram can work much in the same way for your YouTube channel. Your Instagram account can be a platform for attracting new viewers and hyping up your loyal following.
1. Using Bite-sized Snackable Content on Instagram
Images and one-minute long videos can engage with your users, help them work up an appetite for your videos, and direct them to your YouTube channel for more.
The great thing about Instagram — compared to YouTube — is that it’s easier to produce content for Instagram every day without exhausting your resources.
Be thinking about what you can post on to Instagram while you work on your YouTube video. You want a really attractive image or short video, which can be something you capture as you work on your long-form video: short preview or behind the scenes footage.
2. Share Your Life
Instagram allows you to consistently post content from your life. This allows you to connect with your audience as they discover more about you, so when it comes time for the YouTube video, they feel that have an established relationship with you.
They see your picture or video on their feed every day after all. You and your followers are practically friends.
While Instagram has multiple ways you can post onto the platform, we will talk about two very different strategies:
How YouTubers Should Post on Instagram Feed
When you post an image or a video onto Instagram directly it will be on your timeline and acts as a tile for your whole Instagram feed page. This piece of content will stay on your page forever, or until you delete it.
Like your YouTube videos, the content you post to your Instagram directly should have a cohesive theme that matches your branding. Keep an eye on your: -
- Aesthetic
- Caption
- Filter
As Instagram has grown in popularity, a lot of tools have been developed to help creators like yourself. Here are a few apps that you can include in your kit:
- VSCO: A photo editor app that will allow you to clean up and enhance details to really make your visuals pop.
- UNUM: An Instagram planner app that enables you to visualize and pre-plan your post.
- Later: A scheduling tool you can use to auto-publish to directly to Instagram.
- Planoly: Drag and drop scheduler and planner, allows you to see the whole grid before posting.
Here’s Liza Koshy’s Instagram feed. As you can see, she has a clear style and also a variety of content. If you haven’t heard of Liza Koshy and found her through Instagram, you get curious: “What does she do?” Instagram is fantastic for building intrigue and garnering interest.
Instagram: Liza Koshy
This will be a good place to post a teaser of your latest video, upload an inspiring image, or share an interesting piece of content that shows the world what you are all about.
Have a different type of content lined up. You don’t want someone to end up on your Instagram page and only see selfies or inspiring quotes.
You won’t know which type of content will hook your next fan… so experiment.
When you post onto Instagram directly, you can’t add a are unable to link in the caption. This has been a bane for marketers and creators since the beginning of Instagram.
Title: In 2024, Increase Your Online Presence YouTube Methods