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In 2024, How to Sculpt Perfect Images on YouTube with Right Dimensions
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How to Sculpt Perfect Images on YouTube with Right Dimensions
YouTube Video Dimensions/Size: Guide for Upload Settings
Richard Bennett
Mar 27, 2024• Proven solutions
Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.
It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.
Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.
But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!
You will Learn :
- The right YouTube video size for you
- Important guidelines for YouTube Video dimensions
- What’s the best YouTube video size for you?
- What is the right aspect ratio for YouTube videos
- The correct video image and YouTube screen size
- FAQs about Youtube upload settings
- Basic terminologies that you should know
The Best Video Editor for Successful YouTubers - Wondershare Filmora
As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.
Check below video to know more and download now to have a try for free.
The right YouTube video size for you
Resolution | Equivalent Name | Quality |
---|---|---|
3840×2160 | 2160p | 4K |
2560×1440 | 1440p | 2K |
1920×1080 | 1080p | Highest YouTube HD video resolution |
1280×720 | 720p | Least YouTube HD video resolution |
854×480 | 480p | Standard definition |
640×360 | 360p | Conventional website resolution |
426×240 | 240p | Least YouTube video size available |
Important guidelines for YouTube Video dimensions
Maximum acceptable size of a YouTube video | 426 x 420p |
---|---|
Minimum acceptable size of a YouTube video | 3840 x 2160p |
The right aspect ratio of a YouTube video | 16:9 |
Maximum size of a YouTube file | 128GB |
The maximum length of a YouTube video | 12 hours |
Compatible YouTube video formats | avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv |
In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.
Image from learn.g2
What’s the best YouTube video size for you?
It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.
These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.
If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.
What is the video aspect ratio?
This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.
That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.
The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.
The most common aspect ratios used in the video are depicted below for sound understanding:
Image from learn.g2
The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.
Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.
Standard aspect ratios
Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.
Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:
Aspect ratio | Application |
---|---|
1:1 or 1x1 | This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape. |
4:3 or 4x3 | This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms! |
16:9 or 16x9 | The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos. |
21:9 or 21x9 | For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases. |
The right aspect ratio for YouTube videos
YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.
When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.
A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:
Image from learn.g2
The correct video image and YouTube screen size
Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!
The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.
So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!
Just skim through the checklist given below and you will be ready to nail it!
1. Perfect size for your YouTube profile photo
The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.
The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.
Image from metricool
2. Perfect size for your YouTube thumbnail photo
What is YouTube thumbnail?
A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.
You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.
Why is it important?
Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.
A quick tip for the perfect YouTube thumbnail
Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!
YouTube video thumbnail dimension for a perfect thumbnail image
The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.
Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.
For even more clear understanding, look into this illustration:
Image from learn.g2
3. Perfect size for your YouTube banner
YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.
For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.
Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.
Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.
The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.
Displays | Banner image Dimensions |
---|---|
Video display | 2560 x 1440 pixels |
Desktop display | 2560 x 423 pixels |
Tablet display | 1855 x 423 pixels |
Television | 2560 x 1440 pixels |
For a thorough understanding, refer to the image below:
Image from learn.g2
The right cover photo size on TV
The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.
The right cover photo size on desktop displays
The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.
The right cover photo size on Tablet displays
As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.
FAQs about Youtube upload settings
What is the maximum YouTube upload limit of size?
The allowed maximum video file size for uploading is 128GB at present.
What is the maximum YouTube upload limit of length?
The allowed maximum video length today for uploading is 12 hours.
How the default upload setting is reset on YouTube?
Step 1: Sign In to your YouTube account using a browser.
Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.
Step 3: Go on settings option where a pop-up window will appear.
Step 4: Look for upload defaults and change the configurations on 2 tabs.
Step 5: Click on save button.
How is YouTube video uploaded using the mobile application?
Step 1: Sign in to your YouTube channel using your mobile phone.
Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.
Step 3: You may “Go Live” or simply drag an already made video file to upload.
Step 4: Click “Next”.
Step 5: Enter the video name, select visibility level and then click upload.
How is YouTube video uploaded using a web browser?
Step 1: Sign in to your YouTube account in a web browser.
Step 2: Click on the video icon appearing on the top of the pane.
Step 3: Click on upload video in the drop-down.
Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).
Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.
Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.
Step 7: Click on publish and you are done!
Read More to Get : Best Video Websites Like YouTube >>
Basic terminologies that you should know
Video Format
A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.
So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.
Frame Rate
“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”
Resolution
Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.
It basically refers to the number of different pixels in each dimension which can be viewed in any display device.
File Size
File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.
As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.
Codec
Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.
The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.
While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.
Aspect ratio:
This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.
That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.
Need a YouTube support?
If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .
Final Verdict
Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.
It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.
Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.
But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!
You will Learn :
- The right YouTube video size for you
- Important guidelines for YouTube Video dimensions
- What’s the best YouTube video size for you?
- What is the right aspect ratio for YouTube videos
- The correct video image and YouTube screen size
- FAQs about Youtube upload settings
- Basic terminologies that you should know
The Best Video Editor for Successful YouTubers - Wondershare Filmora
As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.
Check below video to know more and download now to have a try for free.
The right YouTube video size for you
Resolution | Equivalent Name | Quality |
---|---|---|
3840×2160 | 2160p | 4K |
2560×1440 | 1440p | 2K |
1920×1080 | 1080p | Highest YouTube HD video resolution |
1280×720 | 720p | Least YouTube HD video resolution |
854×480 | 480p | Standard definition |
640×360 | 360p | Conventional website resolution |
426×240 | 240p | Least YouTube video size available |
Important guidelines for YouTube Video dimensions
Maximum acceptable size of a YouTube video | 426 x 420p |
---|---|
Minimum acceptable size of a YouTube video | 3840 x 2160p |
The right aspect ratio of a YouTube video | 16:9 |
Maximum size of a YouTube file | 128GB |
The maximum length of a YouTube video | 12 hours |
Compatible YouTube video formats | avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv |
In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.
Image from learn.g2
What’s the best YouTube video size for you?
It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.
These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.
If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.
What is the video aspect ratio?
This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.
That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.
The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.
The most common aspect ratios used in the video are depicted below for sound understanding:
Image from learn.g2
The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.
Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.
Standard aspect ratios
Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.
Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:
Aspect ratio | Application |
---|---|
1:1 or 1x1 | This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape. |
4:3 or 4x3 | This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms! |
16:9 or 16x9 | The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos. |
21:9 or 21x9 | For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases. |
The right aspect ratio for YouTube videos
YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.
When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.
A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:
Image from learn.g2
The correct video image and YouTube screen size
Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!
The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.
So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!
Just skim through the checklist given below and you will be ready to nail it!
1. Perfect size for your YouTube profile photo
The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.
The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.
Image from metricool
2. Perfect size for your YouTube thumbnail photo
What is YouTube thumbnail?
A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.
You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.
Why is it important?
Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.
A quick tip for the perfect YouTube thumbnail
Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!
YouTube video thumbnail dimension for a perfect thumbnail image
The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.
Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.
For even more clear understanding, look into this illustration:
Image from learn.g2
3. Perfect size for your YouTube banner
YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.
For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.
Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.
Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.
The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.
Displays | Banner image Dimensions |
---|---|
Video display | 2560 x 1440 pixels |
Desktop display | 2560 x 423 pixels |
Tablet display | 1855 x 423 pixels |
Television | 2560 x 1440 pixels |
For a thorough understanding, refer to the image below:
Image from learn.g2
The right cover photo size on TV
The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.
The right cover photo size on desktop displays
The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.
The right cover photo size on Tablet displays
As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.
FAQs about Youtube upload settings
What is the maximum YouTube upload limit of size?
The allowed maximum video file size for uploading is 128GB at present.
What is the maximum YouTube upload limit of length?
The allowed maximum video length today for uploading is 12 hours.
How the default upload setting is reset on YouTube?
Step 1: Sign In to your YouTube account using a browser.
Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.
Step 3: Go on settings option where a pop-up window will appear.
Step 4: Look for upload defaults and change the configurations on 2 tabs.
Step 5: Click on save button.
How is YouTube video uploaded using the mobile application?
Step 1: Sign in to your YouTube channel using your mobile phone.
Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.
Step 3: You may “Go Live” or simply drag an already made video file to upload.
Step 4: Click “Next”.
Step 5: Enter the video name, select visibility level and then click upload.
How is YouTube video uploaded using a web browser?
Step 1: Sign in to your YouTube account in a web browser.
Step 2: Click on the video icon appearing on the top of the pane.
Step 3: Click on upload video in the drop-down.
Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).
Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.
Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.
Step 7: Click on publish and you are done!
Read More to Get : Best Video Websites Like YouTube >>
Basic terminologies that you should know
Video Format
A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.
So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.
Frame Rate
“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”
Resolution
Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.
It basically refers to the number of different pixels in each dimension which can be viewed in any display device.
File Size
File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.
As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.
Codec
Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.
The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.
While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.
Aspect ratio:
This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.
That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.
Need a YouTube support?
If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .
Final Verdict
Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.
It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.
Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.
But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!
You will Learn :
- The right YouTube video size for you
- Important guidelines for YouTube Video dimensions
- What’s the best YouTube video size for you?
- What is the right aspect ratio for YouTube videos
- The correct video image and YouTube screen size
- FAQs about Youtube upload settings
- Basic terminologies that you should know
The Best Video Editor for Successful YouTubers - Wondershare Filmora
As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.
Check below video to know more and download now to have a try for free.
The right YouTube video size for you
Resolution | Equivalent Name | Quality |
---|---|---|
3840×2160 | 2160p | 4K |
2560×1440 | 1440p | 2K |
1920×1080 | 1080p | Highest YouTube HD video resolution |
1280×720 | 720p | Least YouTube HD video resolution |
854×480 | 480p | Standard definition |
640×360 | 360p | Conventional website resolution |
426×240 | 240p | Least YouTube video size available |
Important guidelines for YouTube Video dimensions
Maximum acceptable size of a YouTube video | 426 x 420p |
---|---|
Minimum acceptable size of a YouTube video | 3840 x 2160p |
The right aspect ratio of a YouTube video | 16:9 |
Maximum size of a YouTube file | 128GB |
The maximum length of a YouTube video | 12 hours |
Compatible YouTube video formats | avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv |
In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.
Image from learn.g2
What’s the best YouTube video size for you?
It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.
These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.
If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.
What is the video aspect ratio?
This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.
That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.
The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.
The most common aspect ratios used in the video are depicted below for sound understanding:
Image from learn.g2
The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.
Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.
Standard aspect ratios
Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.
Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:
Aspect ratio | Application |
---|---|
1:1 or 1x1 | This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape. |
4:3 or 4x3 | This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms! |
16:9 or 16x9 | The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos. |
21:9 or 21x9 | For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases. |
The right aspect ratio for YouTube videos
YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.
When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.
A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:
Image from learn.g2
The correct video image and YouTube screen size
Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!
The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.
So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!
Just skim through the checklist given below and you will be ready to nail it!
1. Perfect size for your YouTube profile photo
The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.
The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.
Image from metricool
2. Perfect size for your YouTube thumbnail photo
What is YouTube thumbnail?
A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.
You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.
Why is it important?
Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.
A quick tip for the perfect YouTube thumbnail
Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!
YouTube video thumbnail dimension for a perfect thumbnail image
The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.
Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.
For even more clear understanding, look into this illustration:
Image from learn.g2
3. Perfect size for your YouTube banner
YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.
For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.
Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.
Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.
The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.
Displays | Banner image Dimensions |
---|---|
Video display | 2560 x 1440 pixels |
Desktop display | 2560 x 423 pixels |
Tablet display | 1855 x 423 pixels |
Television | 2560 x 1440 pixels |
For a thorough understanding, refer to the image below:
Image from learn.g2
The right cover photo size on TV
The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.
The right cover photo size on desktop displays
The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.
The right cover photo size on Tablet displays
As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.
FAQs about Youtube upload settings
What is the maximum YouTube upload limit of size?
The allowed maximum video file size for uploading is 128GB at present.
What is the maximum YouTube upload limit of length?
The allowed maximum video length today for uploading is 12 hours.
How the default upload setting is reset on YouTube?
Step 1: Sign In to your YouTube account using a browser.
Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.
Step 3: Go on settings option where a pop-up window will appear.
Step 4: Look for upload defaults and change the configurations on 2 tabs.
Step 5: Click on save button.
How is YouTube video uploaded using the mobile application?
Step 1: Sign in to your YouTube channel using your mobile phone.
Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.
Step 3: You may “Go Live” or simply drag an already made video file to upload.
Step 4: Click “Next”.
Step 5: Enter the video name, select visibility level and then click upload.
How is YouTube video uploaded using a web browser?
Step 1: Sign in to your YouTube account in a web browser.
Step 2: Click on the video icon appearing on the top of the pane.
Step 3: Click on upload video in the drop-down.
Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).
Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.
Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.
Step 7: Click on publish and you are done!
Read More to Get : Best Video Websites Like YouTube >>
Basic terminologies that you should know
Video Format
A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.
So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.
Frame Rate
“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”
Resolution
Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.
It basically refers to the number of different pixels in each dimension which can be viewed in any display device.
File Size
File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.
As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.
Codec
Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.
The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.
While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.
Aspect ratio:
This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.
That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.
Need a YouTube support?
If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .
Final Verdict
Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.
It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.
Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.
But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!
You will Learn :
- The right YouTube video size for you
- Important guidelines for YouTube Video dimensions
- What’s the best YouTube video size for you?
- What is the right aspect ratio for YouTube videos
- The correct video image and YouTube screen size
- FAQs about Youtube upload settings
- Basic terminologies that you should know
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Check below video to know more and download now to have a try for free.
The right YouTube video size for you
Resolution | Equivalent Name | Quality |
---|---|---|
3840×2160 | 2160p | 4K |
2560×1440 | 1440p | 2K |
1920×1080 | 1080p | Highest YouTube HD video resolution |
1280×720 | 720p | Least YouTube HD video resolution |
854×480 | 480p | Standard definition |
640×360 | 360p | Conventional website resolution |
426×240 | 240p | Least YouTube video size available |
Important guidelines for YouTube Video dimensions
Maximum acceptable size of a YouTube video | 426 x 420p |
---|---|
Minimum acceptable size of a YouTube video | 3840 x 2160p |
The right aspect ratio of a YouTube video | 16:9 |
Maximum size of a YouTube file | 128GB |
The maximum length of a YouTube video | 12 hours |
Compatible YouTube video formats | avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv |
In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.
Image from learn.g2
What’s the best YouTube video size for you?
It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.
These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.
If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.
What is the video aspect ratio?
This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.
That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.
The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.
The most common aspect ratios used in the video are depicted below for sound understanding:
Image from learn.g2
The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.
Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.
Standard aspect ratios
Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.
Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:
Aspect ratio | Application |
---|---|
1:1 or 1x1 | This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape. |
4:3 or 4x3 | This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms! |
16:9 or 16x9 | The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos. |
21:9 or 21x9 | For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases. |
The right aspect ratio for YouTube videos
YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.
When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.
A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:
Image from learn.g2
The correct video image and YouTube screen size
Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!
The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.
So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!
Just skim through the checklist given below and you will be ready to nail it!
1. Perfect size for your YouTube profile photo
The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.
The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.
Image from metricool
2. Perfect size for your YouTube thumbnail photo
What is YouTube thumbnail?
A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.
You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.
Why is it important?
Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.
A quick tip for the perfect YouTube thumbnail
Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!
YouTube video thumbnail dimension for a perfect thumbnail image
The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.
Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.
For even more clear understanding, look into this illustration:
Image from learn.g2
3. Perfect size for your YouTube banner
YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.
For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.
Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.
Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.
The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.
Displays | Banner image Dimensions |
---|---|
Video display | 2560 x 1440 pixels |
Desktop display | 2560 x 423 pixels |
Tablet display | 1855 x 423 pixels |
Television | 2560 x 1440 pixels |
For a thorough understanding, refer to the image below:
Image from learn.g2
The right cover photo size on TV
The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.
The right cover photo size on desktop displays
The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.
The right cover photo size on Tablet displays
As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.
FAQs about Youtube upload settings
What is the maximum YouTube upload limit of size?
The allowed maximum video file size for uploading is 128GB at present.
What is the maximum YouTube upload limit of length?
The allowed maximum video length today for uploading is 12 hours.
How the default upload setting is reset on YouTube?
Step 1: Sign In to your YouTube account using a browser.
Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.
Step 3: Go on settings option where a pop-up window will appear.
Step 4: Look for upload defaults and change the configurations on 2 tabs.
Step 5: Click on save button.
How is YouTube video uploaded using the mobile application?
Step 1: Sign in to your YouTube channel using your mobile phone.
Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.
Step 3: You may “Go Live” or simply drag an already made video file to upload.
Step 4: Click “Next”.
Step 5: Enter the video name, select visibility level and then click upload.
How is YouTube video uploaded using a web browser?
Step 1: Sign in to your YouTube account in a web browser.
Step 2: Click on the video icon appearing on the top of the pane.
Step 3: Click on upload video in the drop-down.
Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).
Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.
Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.
Step 7: Click on publish and you are done!
Read More to Get : Best Video Websites Like YouTube >>
Basic terminologies that you should know
Video Format
A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.
So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.
Frame Rate
“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”
Resolution
Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.
It basically refers to the number of different pixels in each dimension which can be viewed in any display device.
File Size
File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.
As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.
Codec
Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.
The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.
While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.
Aspect ratio:
This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.
That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.
Need a YouTube support?
If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .
Final Verdict
Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Triumph in the Digital Arena - Discovering YouTube’s Top Five Tactics
YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.
YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.
And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.
Tip #1: Create A Roadmap Leading To Your Main Goal
A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:
Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.
Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.
Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?
Planning out such specifics will help you build your platform gradually to the main goal.
Tip #2: Do tests within your strategy
Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.
a. Test video duration
Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.
By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.
When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .
For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.
This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.
Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!
b. Test different formats/scenarios
Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.
Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.
For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:
However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:
And many videos that aren’t specifically cooking at all!
And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!
c. Try Giveaways and gifts
You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.
For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!
And the result of the announcement was evident in the subscribers count.
From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views
We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.
Tip#3: Ask your audience for Feedback
All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.
And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.
There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.
Tip #4: Analyse your YouTube videos traffic sources
YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.
In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.
Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.
Tip #5: Track the effectiveness of your videos
You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.
Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;
Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!
Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.
Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.
Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.
Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.
Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.
Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.
Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Tip #6: Choose a suitable video creator
Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.
To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/
Conclusion
YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.
The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!
This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.
Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!
b. Test different formats/scenarios
Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.
Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.
For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:
However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:
And many videos that aren’t specifically cooking at all!
And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!
c. Try Giveaways and gifts
You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.
For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!
And the result of the announcement was evident in the subscribers count.
From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views
We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.
Tip#3: Ask your audience for Feedback
All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.
And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.
There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.
Tip #4: Analyse your YouTube videos traffic sources
YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.
In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.
Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.
Tip #5: Track the effectiveness of your videos
You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.
Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;
Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!
Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.
Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.
Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.
Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.
Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.
Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.
Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Tip #6: Choose a suitable video creator
Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.
To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/
Conclusion
YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.
The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!
This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.
Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!
b. Test different formats/scenarios
Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.
Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.
For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:
However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:
And many videos that aren’t specifically cooking at all!
And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!
c. Try Giveaways and gifts
You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.
For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!
And the result of the announcement was evident in the subscribers count.
From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views
We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.
Tip#3: Ask your audience for Feedback
All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.
And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.
There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.
Tip #4: Analyse your YouTube videos traffic sources
YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.
In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.
Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.
Tip #5: Track the effectiveness of your videos
You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.
Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;
Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!
Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.
Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.
Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.
Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.
Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.
Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.
Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Tip #6: Choose a suitable video creator
Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.
To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/
Conclusion
YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.
The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!
This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.
Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!
b. Test different formats/scenarios
Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.
Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.
For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:
However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:
And many videos that aren’t specifically cooking at all!
And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!
c. Try Giveaways and gifts
You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.
For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!
And the result of the announcement was evident in the subscribers count.
From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views
We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.
Tip#3: Ask your audience for Feedback
All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.
And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.
There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.
Tip #4: Analyse your YouTube videos traffic sources
YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.
In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.
Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.
Tip #5: Track the effectiveness of your videos
You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.
Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;
Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!
Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.
Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.
Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.
Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.
Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.
Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.
Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Tip #6: Choose a suitable video creator
Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.
To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/
Conclusion
YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.
The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!
- Title: In 2024, How to Sculpt Perfect Images on YouTube with Right Dimensions
- Author: Joseph
- Created at : 2024-05-31 13:47:59
- Updated at : 2024-06-01 13:47:59
- Link: https://youtube-stream.techidaily.com/in-2024-how-to-sculpt-perfect-images-on-youtube-with-right-dimensions/
- License: This work is licensed under CC BY-NC-SA 4.0.