"In 2024, Gourmet Giants Culinary Stars You Must Subscribe To"

Gourmet Giants: Culinary Stars You Must Subscribe To

Top Food YouTubers You Should Follow

Richard Bennett

Mar 27, 2024• Proven solutions

Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.

Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.

Top Food YouTubers

Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.

1. Rosanna Pansino

This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.

Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.

2. Cooking With Dog

After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.

With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.

3. Binging With Babish

Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.

The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.

4. You Suck at Cooking

The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.

The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.

5. Tasty

If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.

Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.

6. Jamie Oliver

You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.

The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.

7. Laura in the Kitchen

The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.

Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.

8. SORTEDfood

This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.

SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.

9. Epic Meal Time

You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.

The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.

10. Gordon Ramsay

Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.

His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.

Conclusion

If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.

---

FAQ: Learn More about Food YouTubers

1. What is the best cooking channel on YouTube?

If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.

2. What should I name my YouTube cooking channel?

Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.

3. How do I start a cooking vlog?

Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.

Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.

Top Food YouTubers

Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.

1. Rosanna Pansino

This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.

Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.

2. Cooking With Dog

After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.

With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.

3. Binging With Babish

Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.

The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.

4. You Suck at Cooking

The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.

The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.

5. Tasty

If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.

Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.

6. Jamie Oliver

You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.

The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.

7. Laura in the Kitchen

The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.

Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.

8. SORTEDfood

This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.

SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.

9. Epic Meal Time

You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.

The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.

10. Gordon Ramsay

Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.

His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.

Conclusion

If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.

---

FAQ: Learn More about Food YouTubers

1. What is the best cooking channel on YouTube?

If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.

2. What should I name my YouTube cooking channel?

Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.

3. How do I start a cooking vlog?

Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.

Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.

Top Food YouTubers

Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.

1. Rosanna Pansino

This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.

Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.

2. Cooking With Dog

After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.

With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.

3. Binging With Babish

Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.

The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.

4. You Suck at Cooking

The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.

The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.

5. Tasty

If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.

Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.

6. Jamie Oliver

You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.

The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.

7. Laura in the Kitchen

The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.

Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.

8. SORTEDfood

This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.

SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.

9. Epic Meal Time

You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.

The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.

10. Gordon Ramsay

Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.

His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.

Conclusion

If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.

---

FAQ: Learn More about Food YouTubers

1. What is the best cooking channel on YouTube?

If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.

2. What should I name my YouTube cooking channel?

Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.

3. How do I start a cooking vlog?

Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.

Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.

Top Food YouTubers

Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.

1. Rosanna Pansino

This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.

Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.

2. Cooking With Dog

After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.

With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.

3. Binging With Babish

Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.

The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.

4. You Suck at Cooking

The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.

The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.

5. Tasty

If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.

Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.

6. Jamie Oliver

You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.

The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.

7. Laura in the Kitchen

The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.

Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.

8. SORTEDfood

This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.

SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.

9. Epic Meal Time

You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.

The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.

10. Gordon Ramsay

Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.

His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.

Conclusion

If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.

---

FAQ: Learn More about Food YouTubers

1. What is the best cooking channel on YouTube?

If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.

2. What should I name my YouTube cooking channel?

Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.

3. How do I start a cooking vlog?

Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Quick-Clip Quandary: YouTube Shorts’ Advantage Over TikTok?

YouTube Shorts vs. TikTok: Which One Is Better?

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox