Exploring YouTube’s Strategy for Video Short Promotion

YouTube offers content creators a platform for creating a lucrative career. Of the major developments made in the recent past is the introduction of Shorts. These short vertical videos have grown in popularity as more people view videos on their phones. With this development, the YouTube Shorts fund was launched to reward creators for their efforts. The fund allows creators to monetize their Shorts quickly, supporting and incentivizing them to create high-quality Shorts content. In this article, we will explore the YouTube Shorts Fund 2023, including YouTube shorts fund eligibility.

YouTube Shorts Monetization A cross-platform for taking your overexposed footage to cinema-quality Shorts video!

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Part 1. YouTube Shorts Fund: Introduction and Benefits

YouTube launched YouTube Shorts Funds in 2021 to financially support creators who produce engaging and popular Shorts content. The monetization scheme would distribute $100 million to high-performing creators on the platform. The creators would receive high engagement and views from their Shorts for funding.

The main objective of the YouTube Shorts fund is to encourage creativity, diversity, and innovation in Shorts content creation. The fund operated between 2021 and 2022. It lets creators earn $100 - $10,000 a month for their content.

Participating in YouTube Shorts Funds offer several benefits to the creators:

• Additional Exposure: YouTube Shorts are predominately featured on the homepage, allowing creators to reach more people.
• Recognition: YouTube recognizes top Shorts creators through the Shorts Funding program, encouraging them to create more quality content.
• Potential Earnings: Creators can monetize their Shorts content in several ways including adding and other unique features.

YouTube incorporated monetization of Shorts in its YouTube Partner Program (YPP). Therefore, YouTube merged the Shorts Fund with the YPP in February 2023. This led to YouTube Shorts Fund 2023 which now offers creators more opportunities to make money quickly on YouTube.

Part 2. Making Money with YouTube Shorts: Eligibility and Earnings

The new YouTube Shorts monetization policy means that content creators on YouTube with access to the YPP can also earn from Shorts. The revenue-sharing model has now taken the place of the YouTube Shorts Fund, which only rewarded creators using YouTube’s money. However, creators don’t have to be members of the YPP to start receiving YouTube Shorts funding. They only need to meet certain requirements, make unique content, and adhere to Community Guidelines.

• YouTube Shorts Fund Eligibility
• Additional Steps of Actions to Activate YouTube Shorts Funding
• What the YPP Shorts Fund Entails
• How Much Can You Make with Short

YouTube Shorts Fund Eligibility

As of 2023, YouTube offers Shorts Funding as a monetization option. Creators can also choose to monetize with YPP combined with Shorts Fundings.

The eligibility requirements for Shorts funding include:

• At least 1,000 subscribers
• At least 10 million public Shorts views in the last 90 days

To become a member of the YPP and start accessing Shorts funding this way, the minimum requirements are as follows:

• At least 500 subscribers (You previously needed 1,000)
• At least 3,000 public watch hours over the last 13 months (You previously needed 4,000)

Additional Steps of Actions to Activate YouTube Shorts Funding

In addition to the basic eligibility requirements, creators are also required to take additional measures to comply with YouTube’s requirements. Additional steps include:

• Ensuring AdSense Account is active and in good standing: Since ad revenue will be paid through AdSense, you need to make sure your account is in good standing.
• Review and Accept the Terms of Shorts Monetization Module: In the YouTube Studio, head over to the Shorts Fund section and click on the Terms and Conditions link.
• Enable Monetization for Individual Shorts: Edit the monetization settings for each Short to start generating ad revenue.
• Comply with YouTube Policies and Guidelines: Visit the YouTube Creator Academy to learn more about the platform’s policies and guidelines.

What the YPP Shorts Fund Entails

The YPP Shorts Fund program includes the following features:

• Watch Page Monetization – Creators earn ad revenue from long-form content, YouTube Premium content, and live streams
• Shorts Monetization Module – Creators earn money from ads that play between YouTube Shorts.
• Commerce Product Addendum – Additional monetization features, including Super Chats. Channel Memberships, Super Thanks, and Super Stickers.

How Much Can You Make with Short s

The amount of money you can make on Shorts often varies. It can be hard to make decent money on Shorts sometimes, and other times it brings in a nice chunk of revenue. Unfortunately, the earnings are not as spectacular as the long YouTube videos. Most creators agree that the revenue per thousand views (RPM) for shorts is around $0.05 - $0.07. This would translate to about $50 - $70 for a million Shorts views. Although the ad revenue is relatively lower, you can generate more revenue with the shopping features. This will depend on how wee you keep your audience active and engaged.

Part 3. How to Use YouTube Shorts Funding: Application and Activation

The process of applying for and activating YouTube Short Funding is simple. You need to accept the Shorts Monetization Module in your terms and conditions. After activating, monetization starts immediately.

Head over to the YouTube Studio. Sign in to your account to accept the terms. Be sure to use a web browser because the YouTube app will not allow you to make these changes. Accept the terms and follow these steps to turn on the ads:

1. Setp 1: Click the Content button at the bottom of the menu in the YouTube Studio
2. Setp 2: Pick the video you want to monetize, and click Edit
3. Setp 3: Select the Earn tab pick on, and choose the ads you want to turn on.
4. Setp 4: Save your settings and the ads will be active.

Part 4. Editing YouTube Shorts for More Revenue with Wondershare Filmora

The best way to earn from the YouTube Shorts Fund is to create quality content. With good video editing software, you can achieve this and build a community of subscribers. Wondershare Filmora is a video editing software that is effective in creating quality Shorts videos. It supports various video resolutions, including vertical videos. It also has some fascinating features that make every creation unique and exciting. Take your overexposed footage to cinema-quality Shorts video that will keep your audience engaged.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora can help create visually appealing and engaging videos, ultimately increasing the chances of monetization on YouTube. The following features make editing videos on Filmora quick and easy.

1. Auto Reframe

You may have recorded horizontal videos and want to upload them as Shorts. The Auto Reframe feature allows you to automatically resize the video in seconds. You only need to choose the clip you want to resize and reframe it. No editing skills are required to do this.

2. Add Text to Video

Texts tell the audience what is happening in the video. It is also a great way to highlight major events in YouTube Shorts. The Add Text to Video feature on Filmora makes it easy to add text or captions to your videos.

3. Auto Synchronization

When editing Shorts, you will likely add many footage in a short video. It is common for the audio to end up being where it is not supposed to. The Auto Synchronization feature is the ultimate audio sync. It effortlessly matches your audio with the video, making sure viewers see what they hear

4. Mask & Blend

Creativity is a major component of YouTube Shorts content. The Filmora Masking and Blending mode helps you make creative video clips. It comes with a pen tool for creating free-form shapes on the go. Make your videos more impressive to your audience.

5. Auto Beat Sync

With YouTube Shorts, you need to entertain your audience in under a minute. A combination of visual and audio elements makes the video more entertaining. The Auto Beat Sync feature matches the footage with the music automatically. Be sure every beat corresponds to the scene.

Conclusion

The YouTube Shorts Fund offers an exceptional for creators to make additional income on the platform. Although the original Funds program has been updated with the latest monetization policy, creators can still generate nice revenue amount. As a creator, you need to publish quality and highly engaging content. With Wondershare Filmora, you can create content that will generate more revenue on the Shorts platform. The video editing software offers fantastic features that make video editing quick and fun.

Free Download Free Download Learn More

Part 1. YouTube Shorts Fund: Introduction and Benefits

YouTube launched YouTube Shorts Funds in 2021 to financially support creators who produce engaging and popular Shorts content. The monetization scheme would distribute $100 million to high-performing creators on the platform. The creators would receive high engagement and views from their Shorts for funding.

The main objective of the YouTube Shorts fund is to encourage creativity, diversity, and innovation in Shorts content creation. The fund operated between 2021 and 2022. It lets creators earn $100 - $10,000 a month for their content.

Participating in YouTube Shorts Funds offer several benefits to the creators:

• Additional Exposure: YouTube Shorts are predominately featured on the homepage, allowing creators to reach more people.
• Recognition: YouTube recognizes top Shorts creators through the Shorts Funding program, encouraging them to create more quality content.
• Potential Earnings: Creators can monetize their Shorts content in several ways including adding and other unique features.

YouTube incorporated monetization of Shorts in its YouTube Partner Program (YPP). Therefore, YouTube merged the Shorts Fund with the YPP in February 2023. This led to YouTube Shorts Fund 2023 which now offers creators more opportunities to make money quickly on YouTube.

Part 2. Making Money with YouTube Shorts: Eligibility and Earnings

The new YouTube Shorts monetization policy means that content creators on YouTube with access to the YPP can also earn from Shorts. The revenue-sharing model has now taken the place of the YouTube Shorts Fund, which only rewarded creators using YouTube’s money. However, creators don’t have to be members of the YPP to start receiving YouTube Shorts funding. They only need to meet certain requirements, make unique content, and adhere to Community Guidelines.

• YouTube Shorts Fund Eligibility
• Additional Steps of Actions to Activate YouTube Shorts Funding
• What the YPP Shorts Fund Entails
• How Much Can You Make with Short

YouTube Shorts Fund Eligibility

As of 2023, YouTube offers Shorts Funding as a monetization option. Creators can also choose to monetize with YPP combined with Shorts Fundings.

The eligibility requirements for Shorts funding include:

• At least 1,000 subscribers
• At least 10 million public Shorts views in the last 90 days

To become a member of the YPP and start accessing Shorts funding this way, the minimum requirements are as follows:

• At least 500 subscribers (You previously needed 1,000)
• At least 3,000 public watch hours over the last 13 months (You previously needed 4,000)

Additional Steps of Actions to Activate YouTube Shorts Funding

In addition to the basic eligibility requirements, creators are also required to take additional measures to comply with YouTube’s requirements. Additional steps include:

• Ensuring AdSense Account is active and in good standing: Since ad revenue will be paid through AdSense, you need to make sure your account is in good standing.
• Review and Accept the Terms of Shorts Monetization Module: In the YouTube Studio, head over to the Shorts Fund section and click on the Terms and Conditions link.
• Enable Monetization for Individual Shorts: Edit the monetization settings for each Short to start generating ad revenue.
• Comply with YouTube Policies and Guidelines: Visit the YouTube Creator Academy to learn more about the platform’s policies and guidelines.

What the YPP Shorts Fund Entails

The YPP Shorts Fund program includes the following features:

• Watch Page Monetization – Creators earn ad revenue from long-form content, YouTube Premium content, and live streams
• Shorts Monetization Module – Creators earn money from ads that play between YouTube Shorts.
• Commerce Product Addendum – Additional monetization features, including Super Chats. Channel Memberships, Super Thanks, and Super Stickers.

How Much Can You Make with Short s

The amount of money you can make on Shorts often varies. It can be hard to make decent money on Shorts sometimes, and other times it brings in a nice chunk of revenue. Unfortunately, the earnings are not as spectacular as the long YouTube videos. Most creators agree that the revenue per thousand views (RPM) for shorts is around $0.05 - $0.07. This would translate to about $50 - $70 for a million Shorts views. Although the ad revenue is relatively lower, you can generate more revenue with the shopping features. This will depend on how wee you keep your audience active and engaged.

Part 3. How to Use YouTube Shorts Funding: Application and Activation

The process of applying for and activating YouTube Short Funding is simple. You need to accept the Shorts Monetization Module in your terms and conditions. After activating, monetization starts immediately.

Head over to the YouTube Studio. Sign in to your account to accept the terms. Be sure to use a web browser because the YouTube app will not allow you to make these changes. Accept the terms and follow these steps to turn on the ads:

1. Setp 1: Click the Content button at the bottom of the menu in the YouTube Studio
2. Setp 2: Pick the video you want to monetize, and click Edit
3. Setp 3: Select the Earn tab pick on, and choose the ads you want to turn on.
4. Setp 4: Save your settings and the ads will be active.

Part 4. Editing YouTube Shorts for More Revenue with Wondershare Filmora

The best way to earn from the YouTube Shorts Fund is to create quality content. With good video editing software, you can achieve this and build a community of subscribers. Wondershare Filmora is a video editing software that is effective in creating quality Shorts videos. It supports various video resolutions, including vertical videos. It also has some fascinating features that make every creation unique and exciting. Take your overexposed footage to cinema-quality Shorts video that will keep your audience engaged.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora can help create visually appealing and engaging videos, ultimately increasing the chances of monetization on YouTube. The following features make editing videos on Filmora quick and easy.

1. Auto Reframe

You may have recorded horizontal videos and want to upload them as Shorts. The Auto Reframe feature allows you to automatically resize the video in seconds. You only need to choose the clip you want to resize and reframe it. No editing skills are required to do this.

2. Add Text to Video

Texts tell the audience what is happening in the video. It is also a great way to highlight major events in YouTube Shorts. The Add Text to Video feature on Filmora makes it easy to add text or captions to your videos.

3. Auto Synchronization

When editing Shorts, you will likely add many footage in a short video. It is common for the audio to end up being where it is not supposed to. The Auto Synchronization feature is the ultimate audio sync. It effortlessly matches your audio with the video, making sure viewers see what they hear

4. Mask & Blend

Creativity is a major component of YouTube Shorts content. The Filmora Masking and Blending mode helps you make creative video clips. It comes with a pen tool for creating free-form shapes on the go. Make your videos more impressive to your audience.

5. Auto Beat Sync

With YouTube Shorts, you need to entertain your audience in under a minute. A combination of visual and audio elements makes the video more entertaining. The Auto Beat Sync feature matches the footage with the music automatically. Be sure every beat corresponds to the scene.

Conclusion

The YouTube Shorts Fund offers an exceptional for creators to make additional income on the platform. Although the original Funds program has been updated with the latest monetization policy, creators can still generate nice revenue amount. As a creator, you need to publish quality and highly engaging content. With Wondershare Filmora, you can create content that will generate more revenue on the Shorts platform. The video editing software offers fantastic features that make video editing quick and fun.

Beyond Popularity – YouTube Earnings for 1M Viewer Base

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

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