In 2024, Expert Tips for Dealing With YouTube Copyright Notifications

Expert Tips for Dealing With YouTube Copyright Notifications

YouTube Copyright Claims and How to Deal with a Strike?

Richard Bennett

Nov 01, 2022• Proven solutions

0

YouTube copyright rules might not always seem fair, but they are in place for a reason. If your YouTube videos get flagged for copyright issues relating to the background music or film clips it can be frustrating, especially if you receive a copyright notice for using royalty-free music you have a license for. Rather than feeling as though your creativity is being restrained, read this article to better understand the reasons copyright issues come up and what can be done to resolve them. Disputing copyright claims is something that any YouTuber can do.

• What is a Content ID Claim and Why Have I Received One
• Dealing With a Copyright Claim on Your YouTube Video

Part 1： What is a Content ID Claim and Why Have I Received One?

YouTube copyright issues often come up as a result of content ID claims. This will prompt Google support to deliver a copyright notice to your account. Content ID claims are generally made against content that contains material that should not be available on YouTube. Claims are often issued if you don’t own the music, movie clips, TV clips, express rights to showcase cut scenes in video games, or other copyrighted media.

If you happen to see that a video has been muted or taken down you can visit the copyright notices section of your video manager to learn more. In this section you will learn more about what will be done as a result of the content ID claim.

Generally, a content ID claim does not put a YouTube channel in any kind of trouble. What usually happens is that the video is removed, you lose the ability to earn ad revenue from it, or the sound is muted so the copyrighted music no longer plays.

In some cases, the owner of the copyrighted content (usually musical artists) may choose to allow you to keep your video up in exchange for running their ads.

Part 2: Dealing With a Copyright Claim on Your YouTube Video

If you have received copyright claims there are ways that you can get your content put back up in its original condition.

First, you could purchase the rights to use the copyrighted media after your video has been flagged or try getting express permission from the content creator to use aspects of their content in your own original video.

Sometimes, your videos may be flagged even though you’ve already purchased the license for the copyrighted music, images or clips you are using.

YouTube’s robots automatically scan through the database of audio and visual content that is put up by copyright owners. Any video that has been uploaded to YouTube with this copyrighted content will receive a third-party copyright notice. Because flagging happens automatically it often affects creators who have licenses for the royalty-free music, or other copyrighted material, they are using.

The good news is that this same level of protection will ensure that your own original content can also be protected from reuse if you register it.

In order to dispute a copyright claim on your video the first thing that you will need is some proof that you have purchased the rights to the music or other content that is being reused in your video. If you have a direct link to the online license agreement this can help with the dispute process. Purchasing a license online for royalty-free music or other content is usually fairly simple and with a PDF license certificate you can quickly dispute copyright content ID claims.

You can upload your license document to the file sharing system Dropbox to make the content public for YouTube admins to check over. Heading over to your video manager on YouTube and sending a message link with the dispute and link to your license will make sure that your explanation is heard. Sending the license, written permission, or a link to the legal license will result in YouTube reinstating your video.

Most of the time the only information that you need to use is where the license was purchased as well as the link to where the copyright license document can be accessed.

After submitting your dispute YouTube admins will often take a few business days to get back to you with an answer. There is no risk involved in disputing a copyright claim; your video has already been flagged. In the worst case scenario, your video will remain flagged.

Usually with the help of an official license or direct permission from the content creator you can file a dispute with YouTube and receive an answer. If the dispute process is successful your video will be reinstated to the original uploaded version without blocked sound or content.

via GIPHY

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

YouTube copyright rules might not always seem fair, but they are in place for a reason. If your YouTube videos get flagged for copyright issues relating to the background music or film clips it can be frustrating, especially if you receive a copyright notice for using royalty-free music you have a license for. Rather than feeling as though your creativity is being restrained, read this article to better understand the reasons copyright issues come up and what can be done to resolve them. Disputing copyright claims is something that any YouTuber can do.

• What is a Content ID Claim and Why Have I Received One
• Dealing With a Copyright Claim on Your YouTube Video

Part 1： What is a Content ID Claim and Why Have I Received One?

YouTube copyright issues often come up as a result of content ID claims. This will prompt Google support to deliver a copyright notice to your account. Content ID claims are generally made against content that contains material that should not be available on YouTube. Claims are often issued if you don’t own the music, movie clips, TV clips, express rights to showcase cut scenes in video games, or other copyrighted media.

If you happen to see that a video has been muted or taken down you can visit the copyright notices section of your video manager to learn more. In this section you will learn more about what will be done as a result of the content ID claim.

Generally, a content ID claim does not put a YouTube channel in any kind of trouble. What usually happens is that the video is removed, you lose the ability to earn ad revenue from it, or the sound is muted so the copyrighted music no longer plays.

In some cases, the owner of the copyrighted content (usually musical artists) may choose to allow you to keep your video up in exchange for running their ads.

Part 2: Dealing With a Copyright Claim on Your YouTube Video

If you have received copyright claims there are ways that you can get your content put back up in its original condition.

First, you could purchase the rights to use the copyrighted media after your video has been flagged or try getting express permission from the content creator to use aspects of their content in your own original video.

Sometimes, your videos may be flagged even though you’ve already purchased the license for the copyrighted music, images or clips you are using.

YouTube’s robots automatically scan through the database of audio and visual content that is put up by copyright owners. Any video that has been uploaded to YouTube with this copyrighted content will receive a third-party copyright notice. Because flagging happens automatically it often affects creators who have licenses for the royalty-free music, or other copyrighted material, they are using.

The good news is that this same level of protection will ensure that your own original content can also be protected from reuse if you register it.

In order to dispute a copyright claim on your video the first thing that you will need is some proof that you have purchased the rights to the music or other content that is being reused in your video. If you have a direct link to the online license agreement this can help with the dispute process. Purchasing a license online for royalty-free music or other content is usually fairly simple and with a PDF license certificate you can quickly dispute copyright content ID claims.

You can upload your license document to the file sharing system Dropbox to make the content public for YouTube admins to check over. Heading over to your video manager on YouTube and sending a message link with the dispute and link to your license will make sure that your explanation is heard. Sending the license, written permission, or a link to the legal license will result in YouTube reinstating your video.

Most of the time the only information that you need to use is where the license was purchased as well as the link to where the copyright license document can be accessed.

After submitting your dispute YouTube admins will often take a few business days to get back to you with an answer. There is no risk involved in disputing a copyright claim; your video has already been flagged. In the worst case scenario, your video will remain flagged.

Usually with the help of an official license or direct permission from the content creator you can file a dispute with YouTube and receive an answer. If the dispute process is successful your video will be reinstated to the original uploaded version without blocked sound or content.

via GIPHY

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

YouTube copyright rules might not always seem fair, but they are in place for a reason. If your YouTube videos get flagged for copyright issues relating to the background music or film clips it can be frustrating, especially if you receive a copyright notice for using royalty-free music you have a license for. Rather than feeling as though your creativity is being restrained, read this article to better understand the reasons copyright issues come up and what can be done to resolve them. Disputing copyright claims is something that any YouTuber can do.

• What is a Content ID Claim and Why Have I Received One
• Dealing With a Copyright Claim on Your YouTube Video

Part 1： What is a Content ID Claim and Why Have I Received One?

YouTube copyright issues often come up as a result of content ID claims. This will prompt Google support to deliver a copyright notice to your account. Content ID claims are generally made against content that contains material that should not be available on YouTube. Claims are often issued if you don’t own the music, movie clips, TV clips, express rights to showcase cut scenes in video games, or other copyrighted media.

If you happen to see that a video has been muted or taken down you can visit the copyright notices section of your video manager to learn more. In this section you will learn more about what will be done as a result of the content ID claim.

Generally, a content ID claim does not put a YouTube channel in any kind of trouble. What usually happens is that the video is removed, you lose the ability to earn ad revenue from it, or the sound is muted so the copyrighted music no longer plays.

In some cases, the owner of the copyrighted content (usually musical artists) may choose to allow you to keep your video up in exchange for running their ads.

Part 2: Dealing With a Copyright Claim on Your YouTube Video

If you have received copyright claims there are ways that you can get your content put back up in its original condition.

First, you could purchase the rights to use the copyrighted media after your video has been flagged or try getting express permission from the content creator to use aspects of their content in your own original video.

Sometimes, your videos may be flagged even though you’ve already purchased the license for the copyrighted music, images or clips you are using.

YouTube’s robots automatically scan through the database of audio and visual content that is put up by copyright owners. Any video that has been uploaded to YouTube with this copyrighted content will receive a third-party copyright notice. Because flagging happens automatically it often affects creators who have licenses for the royalty-free music, or other copyrighted material, they are using.

The good news is that this same level of protection will ensure that your own original content can also be protected from reuse if you register it.

In order to dispute a copyright claim on your video the first thing that you will need is some proof that you have purchased the rights to the music or other content that is being reused in your video. If you have a direct link to the online license agreement this can help with the dispute process. Purchasing a license online for royalty-free music or other content is usually fairly simple and with a PDF license certificate you can quickly dispute copyright content ID claims.

You can upload your license document to the file sharing system Dropbox to make the content public for YouTube admins to check over. Heading over to your video manager on YouTube and sending a message link with the dispute and link to your license will make sure that your explanation is heard. Sending the license, written permission, or a link to the legal license will result in YouTube reinstating your video.

Most of the time the only information that you need to use is where the license was purchased as well as the link to where the copyright license document can be accessed.

After submitting your dispute YouTube admins will often take a few business days to get back to you with an answer. There is no risk involved in disputing a copyright claim; your video has already been flagged. In the worst case scenario, your video will remain flagged.

Usually with the help of an official license or direct permission from the content creator you can file a dispute with YouTube and receive an answer. If the dispute process is successful your video will be reinstated to the original uploaded version without blocked sound or content.

via GIPHY

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

YouTube copyright rules might not always seem fair, but they are in place for a reason. If your YouTube videos get flagged for copyright issues relating to the background music or film clips it can be frustrating, especially if you receive a copyright notice for using royalty-free music you have a license for. Rather than feeling as though your creativity is being restrained, read this article to better understand the reasons copyright issues come up and what can be done to resolve them. Disputing copyright claims is something that any YouTuber can do.

• What is a Content ID Claim and Why Have I Received One
• Dealing With a Copyright Claim on Your YouTube Video

Part 1： What is a Content ID Claim and Why Have I Received One?

YouTube copyright issues often come up as a result of content ID claims. This will prompt Google support to deliver a copyright notice to your account. Content ID claims are generally made against content that contains material that should not be available on YouTube. Claims are often issued if you don’t own the music, movie clips, TV clips, express rights to showcase cut scenes in video games, or other copyrighted media.

If you happen to see that a video has been muted or taken down you can visit the copyright notices section of your video manager to learn more. In this section you will learn more about what will be done as a result of the content ID claim.

Generally, a content ID claim does not put a YouTube channel in any kind of trouble. What usually happens is that the video is removed, you lose the ability to earn ad revenue from it, or the sound is muted so the copyrighted music no longer plays.

In some cases, the owner of the copyrighted content (usually musical artists) may choose to allow you to keep your video up in exchange for running their ads.

Part 2: Dealing With a Copyright Claim on Your YouTube Video

If you have received copyright claims there are ways that you can get your content put back up in its original condition.

First, you could purchase the rights to use the copyrighted media after your video has been flagged or try getting express permission from the content creator to use aspects of their content in your own original video.

Sometimes, your videos may be flagged even though you’ve already purchased the license for the copyrighted music, images or clips you are using.

YouTube’s robots automatically scan through the database of audio and visual content that is put up by copyright owners. Any video that has been uploaded to YouTube with this copyrighted content will receive a third-party copyright notice. Because flagging happens automatically it often affects creators who have licenses for the royalty-free music, or other copyrighted material, they are using.

The good news is that this same level of protection will ensure that your own original content can also be protected from reuse if you register it.

In order to dispute a copyright claim on your video the first thing that you will need is some proof that you have purchased the rights to the music or other content that is being reused in your video. If you have a direct link to the online license agreement this can help with the dispute process. Purchasing a license online for royalty-free music or other content is usually fairly simple and with a PDF license certificate you can quickly dispute copyright content ID claims.

You can upload your license document to the file sharing system Dropbox to make the content public for YouTube admins to check over. Heading over to your video manager on YouTube and sending a message link with the dispute and link to your license will make sure that your explanation is heard. Sending the license, written permission, or a link to the legal license will result in YouTube reinstating your video.

Most of the time the only information that you need to use is where the license was purchased as well as the link to where the copyright license document can be accessed.

After submitting your dispute YouTube admins will often take a few business days to get back to you with an answer. There is no risk involved in disputing a copyright claim; your video has already been flagged. In the worst case scenario, your video will remain flagged.

Usually with the help of an official license or direct permission from the content creator you can file a dispute with YouTube and receive an answer. If the dispute process is successful your video will be reinstated to the original uploaded version without blocked sound or content.

via GIPHY

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Football Film Study: Premier Insights Infographic

Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett