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"In 2024, Expert Tactics for Designing Attention-Grabbing Thumbnails"
Expert Tactics for Designing Attention-Grabbing Thumbnails
The Ultimate Guide to YouTube Thumbnails that Get Views
Richard Bennett
Oct 26, 2023• Proven solutions
Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.
Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.
- How to Make a YouTube Thumbnail
- How to Upload a YouTube Thumbnail
- YouTube Thumbnail Makers
- How to Make Thumbnails that Get Clicks (Without Clickbait!)
- Animated YouTube Thumbnails
Part 1: How to Make a YouTube Thumbnail
In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.
Here are some examples of popular thumbnail styles.
1. The Classic Thumbnail (Photo or Screenshot)
A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.
#1. Choose Your Photo
To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.
Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.
If you want to add text later, it’s a good idea to be off to one side.
Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.
Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.
#2. Add Text and/or Images
This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.
In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.
You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.
Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.
2. The Emotional Laser (Background + Face Reacting)
One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.
The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.
#1. Ham It Up (Take Your Reaction Photo)
Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.
If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.
It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.
#2. Choose Your Background
Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.
#3. Put It Together
In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.
What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.
#4. Add Extras (Text, Emojis, etc.)
If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.
Part 2: How to Upload a YouTube Thumbnail
When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.
If you want to add a custom thumbnail to a video that’s already up, that’s easy too.
- Go to your Video Manager in the Creator Studio.
- Find the video you want to change the thumbnail for and click Edit next to it.
- Click Custom thumbnail on the right of the preview screen.
- Upload your thumbnail and click Save changes.
Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.
YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.
Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.
Part 3: YouTube Thumbnail Makers
You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:
Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.
Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.
Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.
You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.
Click to check more YouTube thumbnail makers
Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)
Here are the top 10 best practices for creating effective YouTube thumbnails:
#1. Show What Your Video Is About
Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.
If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.
#2. Use a Consistent Layout
As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.
#3. Use Your Face
Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.
If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.
Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.
#4. Add Small Graphics
Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.
#5. Your Text Should Be Huge
Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.
Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).
#6. Check Out The Competition
Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.
Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.
Part 5: Animated YouTube Thumbnails
Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.
As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.
Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.
Touch Up YouTube Videos with Effects & Elements in Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.
Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.
- How to Make a YouTube Thumbnail
- How to Upload a YouTube Thumbnail
- YouTube Thumbnail Makers
- How to Make Thumbnails that Get Clicks (Without Clickbait!)
- Animated YouTube Thumbnails
Part 1: How to Make a YouTube Thumbnail
In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.
Here are some examples of popular thumbnail styles.
1. The Classic Thumbnail (Photo or Screenshot)
A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.
#1. Choose Your Photo
To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.
Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.
If you want to add text later, it’s a good idea to be off to one side.
Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.
Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.
#2. Add Text and/or Images
This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.
In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.
You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.
Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.
2. The Emotional Laser (Background + Face Reacting)
One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.
The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.
#1. Ham It Up (Take Your Reaction Photo)
Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.
If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.
It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.
#2. Choose Your Background
Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.
#3. Put It Together
In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.
What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.
#4. Add Extras (Text, Emojis, etc.)
If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.
Part 2: How to Upload a YouTube Thumbnail
When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.
If you want to add a custom thumbnail to a video that’s already up, that’s easy too.
- Go to your Video Manager in the Creator Studio.
- Find the video you want to change the thumbnail for and click Edit next to it.
- Click Custom thumbnail on the right of the preview screen.
- Upload your thumbnail and click Save changes.
Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.
YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.
Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.
Part 3: YouTube Thumbnail Makers
You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:
Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.
Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.
Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.
You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.
Click to check more YouTube thumbnail makers
Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)
Here are the top 10 best practices for creating effective YouTube thumbnails:
#1. Show What Your Video Is About
Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.
If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.
#2. Use a Consistent Layout
As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.
#3. Use Your Face
Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.
If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.
Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.
#4. Add Small Graphics
Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.
#5. Your Text Should Be Huge
Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.
Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).
#6. Check Out The Competition
Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.
Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.
Part 5: Animated YouTube Thumbnails
Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.
As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.
Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.
Touch Up YouTube Videos with Effects & Elements in Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.
Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.
- How to Make a YouTube Thumbnail
- How to Upload a YouTube Thumbnail
- YouTube Thumbnail Makers
- How to Make Thumbnails that Get Clicks (Without Clickbait!)
- Animated YouTube Thumbnails
Part 1: How to Make a YouTube Thumbnail
In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.
Here are some examples of popular thumbnail styles.
1. The Classic Thumbnail (Photo or Screenshot)
A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.
#1. Choose Your Photo
To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.
Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.
If you want to add text later, it’s a good idea to be off to one side.
Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.
Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.
#2. Add Text and/or Images
This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.
In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.
You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.
Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.
2. The Emotional Laser (Background + Face Reacting)
One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.
The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.
#1. Ham It Up (Take Your Reaction Photo)
Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.
If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.
It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.
#2. Choose Your Background
Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.
#3. Put It Together
In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.
What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.
#4. Add Extras (Text, Emojis, etc.)
If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.
Part 2: How to Upload a YouTube Thumbnail
When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.
If you want to add a custom thumbnail to a video that’s already up, that’s easy too.
- Go to your Video Manager in the Creator Studio.
- Find the video you want to change the thumbnail for and click Edit next to it.
- Click Custom thumbnail on the right of the preview screen.
- Upload your thumbnail and click Save changes.
Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.
YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.
Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.
Part 3: YouTube Thumbnail Makers
You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:
Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.
Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.
Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.
You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.
Click to check more YouTube thumbnail makers
Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)
Here are the top 10 best practices for creating effective YouTube thumbnails:
#1. Show What Your Video Is About
Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.
If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.
#2. Use a Consistent Layout
As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.
#3. Use Your Face
Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.
If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.
Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.
#4. Add Small Graphics
Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.
#5. Your Text Should Be Huge
Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.
Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).
#6. Check Out The Competition
Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.
Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.
Part 5: Animated YouTube Thumbnails
Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.
As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.
Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.
Touch Up YouTube Videos with Effects & Elements in Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.
Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.
- How to Make a YouTube Thumbnail
- How to Upload a YouTube Thumbnail
- YouTube Thumbnail Makers
- How to Make Thumbnails that Get Clicks (Without Clickbait!)
- Animated YouTube Thumbnails
Part 1: How to Make a YouTube Thumbnail
In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.
Here are some examples of popular thumbnail styles.
1. The Classic Thumbnail (Photo or Screenshot)
A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.
#1. Choose Your Photo
To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.
Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.
If you want to add text later, it’s a good idea to be off to one side.
Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.
Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.
#2. Add Text and/or Images
This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.
In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.
You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.
Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.
2. The Emotional Laser (Background + Face Reacting)
One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.
The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.
#1. Ham It Up (Take Your Reaction Photo)
Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.
If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.
It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.
#2. Choose Your Background
Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.
#3. Put It Together
In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.
What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.
#4. Add Extras (Text, Emojis, etc.)
If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.
Part 2: How to Upload a YouTube Thumbnail
When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.
If you want to add a custom thumbnail to a video that’s already up, that’s easy too.
- Go to your Video Manager in the Creator Studio.
- Find the video you want to change the thumbnail for and click Edit next to it.
- Click Custom thumbnail on the right of the preview screen.
- Upload your thumbnail and click Save changes.
Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.
YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.
Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.
Part 3: YouTube Thumbnail Makers
You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:
Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.
Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.
Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.
You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.
Click to check more YouTube thumbnail makers
Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)
Here are the top 10 best practices for creating effective YouTube thumbnails:
#1. Show What Your Video Is About
Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.
If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.
#2. Use a Consistent Layout
As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.
#3. Use Your Face
Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.
If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.
Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.
#4. Add Small Graphics
Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.
#5. Your Text Should Be Huge
Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.
Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).
#6. Check Out The Competition
Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.
Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.
Part 5: Animated YouTube Thumbnails
Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.
As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.
Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.
Touch Up YouTube Videos with Effects & Elements in Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Ace Your Videos: Essential Editors for YouTube
The Best Video Editors for YouTube
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.
Part 1: Filmora
Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.
In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.
Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).
Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.
The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.
Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.
Part 2: Video Editing Software Comparisons
Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.
Section 1: PC Video Editors
Here are two of the most popular editing programs for Windows computers:
Windows Movie Maker
Image source: intowindows
PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.
Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.
Vegas Movie Studio
Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.
Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.
The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.
Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.
Section 2: Mac Video Editors
Here are two of the most popular video editors for the Mac OS:
iMovie
iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.
The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.
The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.
Final Cut Pro X
Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.
Final Cut Pro also boasts a huge selection of editing tools.
Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.
Final Cut Pro X costs $300, making it a significant investment.
Section 3: Online Video Editors
WeVideo
WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.
WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.
There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.
If you are going to pay $69 for video editing software, you are much better off using Filmora.
Section 4: The Pro-Choice
Adobe Premiere
Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.
Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).
It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.
Conclusion
Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.
Part 1: Filmora
Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.
In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.
Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).
Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.
The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.
Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.
Part 2: Video Editing Software Comparisons
Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.
Section 1: PC Video Editors
Here are two of the most popular editing programs for Windows computers:
Windows Movie Maker
Image source: intowindows
PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.
Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.
Vegas Movie Studio
Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.
Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.
The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.
Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.
Section 2: Mac Video Editors
Here are two of the most popular video editors for the Mac OS:
iMovie
iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.
The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.
The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.
Final Cut Pro X
Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.
Final Cut Pro also boasts a huge selection of editing tools.
Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.
Final Cut Pro X costs $300, making it a significant investment.
Section 3: Online Video Editors
WeVideo
WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.
WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.
There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.
If you are going to pay $69 for video editing software, you are much better off using Filmora.
Section 4: The Pro-Choice
Adobe Premiere
Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.
Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).
It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.
Conclusion
Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.
Part 1: Filmora
Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.
In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.
Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).
Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.
The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.
Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.
Part 2: Video Editing Software Comparisons
Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.
Section 1: PC Video Editors
Here are two of the most popular editing programs for Windows computers:
Windows Movie Maker
Image source: intowindows
PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.
Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.
Vegas Movie Studio
Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.
Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.
The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.
Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.
Section 2: Mac Video Editors
Here are two of the most popular video editors for the Mac OS:
iMovie
iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.
The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.
The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.
Final Cut Pro X
Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.
Final Cut Pro also boasts a huge selection of editing tools.
Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.
Final Cut Pro X costs $300, making it a significant investment.
Section 3: Online Video Editors
WeVideo
WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.
WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.
There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.
If you are going to pay $69 for video editing software, you are much better off using Filmora.
Section 4: The Pro-Choice
Adobe Premiere
Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.
Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).
It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.
Conclusion
Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.
Part 1: Filmora
Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.
In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.
Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).
Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.
The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.
Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.
Part 2: Video Editing Software Comparisons
Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.
Section 1: PC Video Editors
Here are two of the most popular editing programs for Windows computers:
Windows Movie Maker
Image source: intowindows
PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.
Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.
Vegas Movie Studio
Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.
Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.
The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.
Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.
Section 2: Mac Video Editors
Here are two of the most popular video editors for the Mac OS:
iMovie
iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.
The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.
The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.
Final Cut Pro X
Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.
Final Cut Pro also boasts a huge selection of editing tools.
Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.
Final Cut Pro X costs $300, making it a significant investment.
Section 3: Online Video Editors
WeVideo
WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.
WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.
There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.
If you are going to pay $69 for video editing software, you are much better off using Filmora.
Section 4: The Pro-Choice
Adobe Premiere
Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.
Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).
It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.
Conclusion
Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "In 2024, Expert Tactics for Designing Attention-Grabbing Thumbnails"
- Author: Joseph
- Created at : 2024-05-31 13:51:09
- Updated at : 2024-06-01 13:51:09
- Link: https://youtube-stream.techidaily.com/in-2024-expert-tactics-for-designing-attention-grabbing-thumbnails/
- License: This work is licensed under CC BY-NC-SA 4.0.
