From Startup to Success: Skyrocketing Youtube Subs

Case Study: How to Grow on YouTube to Have Millions of Subs

Shanoon Cox

Oct 26, 2023• Proven solutions

0

You’ve probably heard of stories about individuals who managed to find financial success on YouTube. If your dream is to make money on YouTube it’s important to remember that regular people are doing it.

Jesse Ridgway is the owner of the vlog McJuggerNuggets , which has grown to over 3.4 million subscribers. He makes enough money to live off of YouTube alone. Here is a case study of how he made his first $10,000 on YouTube:

Case Study of McJuggerNuggets

Jesse was one of the earliest YouTubers. He started his channel on December 9, 2006. Jesse never guessed that he would make enough money to live off of the videos he was creating. Here are some of the ways that he monetized his channel:

AdSense

Monetization of videos through AdSense is one of the easiest ways that you can start to profit off your videos. Registering for a Google AdSense can earn you between $0.30 and $2.00 per thousand ad impressions (an impression is a click, not a view). How much you make per ad impression depends on a lot of things, including the time of year. There are good months for advertising revenue and bad months. December is usually the hottest month for making money through AdSense because of the holiday shopping season. Some of the other months where you can see huge profits include September for back-to-school, June, and March.

More popular channels get higher paying ads, and it is harder to earn ad revenue in popular vlogging genres (i.e. gaming) than in more obscure niches.

Target the Right Demographic

Some of the largest YouTuber success stories are creators who primarily target younger audiences. Others target men or women specifically. Think about who you want your audience to be and make videos that will appeal to them.

Multichannel Networks

Once you hit a certain level of subscribership and views you will start getting invited to MCMs. In some cases, multichannel network promotions could entitle you to discounts on merchandise and products. Be careful: a multichannel network will always want you to sign a contract, and they will take over your AdSense account.

Social Blade

This site will provide details about your subscription count, which of your videos has the best watch time, and more. It will give you a good impression of what you should be including in your videos and how you can make more money from your channel.

Uploading Your Videos at the Right Time

Uploading videos at the right time will make sure that you are on the front page of recently uploaded videos when people are let out of school or taking a break from work. This will earn you lots of views. Set an upload time for all of your videos each day and stick to that schedule.

Check out Webinars

Looking into webinars and videos of what other popular YouTube experts have done will help you model their success.

Collaborate with Other YouTubers

When you create a collab video you and your partner are each introduced to each other’s subscribers.

Keep Quality Up

Putting time and effort into every upload will ensure that you won’t lose subscribers or viewers because you got a bit lazy.

Do Follow-Up Videos

If you have a particular video that has a lot of views, you may want to consider creating follow-up videos. This can be a great way to generate lots of views.

Complete Regular Research

Regular research into your target market will help you to create the trendiest new content.

Don’t Get Discouraged

Timing and luck are definitely two of the biggest factors in becoming a success on YouTube. If you are willing to keep working and don’t get discouraged you will eventually earn profits.

Edit Your Videos with High-Quality Video Editor

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

You’ve probably heard of stories about individuals who managed to find financial success on YouTube. If your dream is to make money on YouTube it’s important to remember that regular people are doing it.

Jesse Ridgway is the owner of the vlog McJuggerNuggets , which has grown to over 3.4 million subscribers. He makes enough money to live off of YouTube alone. Here is a case study of how he made his first $10,000 on YouTube:

Case Study of McJuggerNuggets

Jesse was one of the earliest YouTubers. He started his channel on December 9, 2006. Jesse never guessed that he would make enough money to live off of the videos he was creating. Here are some of the ways that he monetized his channel:

AdSense

Monetization of videos through AdSense is one of the easiest ways that you can start to profit off your videos. Registering for a Google AdSense can earn you between $0.30 and $2.00 per thousand ad impressions (an impression is a click, not a view). How much you make per ad impression depends on a lot of things, including the time of year. There are good months for advertising revenue and bad months. December is usually the hottest month for making money through AdSense because of the holiday shopping season. Some of the other months where you can see huge profits include September for back-to-school, June, and March.

More popular channels get higher paying ads, and it is harder to earn ad revenue in popular vlogging genres (i.e. gaming) than in more obscure niches.

Target the Right Demographic

Some of the largest YouTuber success stories are creators who primarily target younger audiences. Others target men or women specifically. Think about who you want your audience to be and make videos that will appeal to them.

Multichannel Networks

Once you hit a certain level of subscribership and views you will start getting invited to MCMs. In some cases, multichannel network promotions could entitle you to discounts on merchandise and products. Be careful: a multichannel network will always want you to sign a contract, and they will take over your AdSense account.

Social Blade

This site will provide details about your subscription count, which of your videos has the best watch time, and more. It will give you a good impression of what you should be including in your videos and how you can make more money from your channel.

Uploading Your Videos at the Right Time

Uploading videos at the right time will make sure that you are on the front page of recently uploaded videos when people are let out of school or taking a break from work. This will earn you lots of views. Set an upload time for all of your videos each day and stick to that schedule.

Check out Webinars

Looking into webinars and videos of what other popular YouTube experts have done will help you model their success.

Collaborate with Other YouTubers

When you create a collab video you and your partner are each introduced to each other’s subscribers.

Keep Quality Up

Putting time and effort into every upload will ensure that you won’t lose subscribers or viewers because you got a bit lazy.

Do Follow-Up Videos

If you have a particular video that has a lot of views, you may want to consider creating follow-up videos. This can be a great way to generate lots of views.

Complete Regular Research

Regular research into your target market will help you to create the trendiest new content.

Don’t Get Discouraged

Timing and luck are definitely two of the biggest factors in becoming a success on YouTube. If you are willing to keep working and don’t get discouraged you will eventually earn profits.

Edit Your Videos with High-Quality Video Editor

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

You’ve probably heard of stories about individuals who managed to find financial success on YouTube. If your dream is to make money on YouTube it’s important to remember that regular people are doing it.

Jesse Ridgway is the owner of the vlog McJuggerNuggets , which has grown to over 3.4 million subscribers. He makes enough money to live off of YouTube alone. Here is a case study of how he made his first $10,000 on YouTube:

Case Study of McJuggerNuggets

Jesse was one of the earliest YouTubers. He started his channel on December 9, 2006. Jesse never guessed that he would make enough money to live off of the videos he was creating. Here are some of the ways that he monetized his channel:

AdSense

Monetization of videos through AdSense is one of the easiest ways that you can start to profit off your videos. Registering for a Google AdSense can earn you between $0.30 and $2.00 per thousand ad impressions (an impression is a click, not a view). How much you make per ad impression depends on a lot of things, including the time of year. There are good months for advertising revenue and bad months. December is usually the hottest month for making money through AdSense because of the holiday shopping season. Some of the other months where you can see huge profits include September for back-to-school, June, and March.

More popular channels get higher paying ads, and it is harder to earn ad revenue in popular vlogging genres (i.e. gaming) than in more obscure niches.

Target the Right Demographic

Some of the largest YouTuber success stories are creators who primarily target younger audiences. Others target men or women specifically. Think about who you want your audience to be and make videos that will appeal to them.

Multichannel Networks

Once you hit a certain level of subscribership and views you will start getting invited to MCMs. In some cases, multichannel network promotions could entitle you to discounts on merchandise and products. Be careful: a multichannel network will always want you to sign a contract, and they will take over your AdSense account.

Social Blade

This site will provide details about your subscription count, which of your videos has the best watch time, and more. It will give you a good impression of what you should be including in your videos and how you can make more money from your channel.

Uploading Your Videos at the Right Time

Uploading videos at the right time will make sure that you are on the front page of recently uploaded videos when people are let out of school or taking a break from work. This will earn you lots of views. Set an upload time for all of your videos each day and stick to that schedule.

Check out Webinars

Looking into webinars and videos of what other popular YouTube experts have done will help you model their success.

Collaborate with Other YouTubers

When you create a collab video you and your partner are each introduced to each other’s subscribers.

Keep Quality Up

Putting time and effort into every upload will ensure that you won’t lose subscribers or viewers because you got a bit lazy.

Do Follow-Up Videos

If you have a particular video that has a lot of views, you may want to consider creating follow-up videos. This can be a great way to generate lots of views.

Complete Regular Research

Regular research into your target market will help you to create the trendiest new content.

Don’t Get Discouraged

Timing and luck are definitely two of the biggest factors in becoming a success on YouTube. If you are willing to keep working and don’t get discouraged you will eventually earn profits.

Edit Your Videos with High-Quality Video Editor

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

You’ve probably heard of stories about individuals who managed to find financial success on YouTube. If your dream is to make money on YouTube it’s important to remember that regular people are doing it.

Jesse Ridgway is the owner of the vlog McJuggerNuggets , which has grown to over 3.4 million subscribers. He makes enough money to live off of YouTube alone. Here is a case study of how he made his first $10,000 on YouTube:

Case Study of McJuggerNuggets

Jesse was one of the earliest YouTubers. He started his channel on December 9, 2006. Jesse never guessed that he would make enough money to live off of the videos he was creating. Here are some of the ways that he monetized his channel:

AdSense

Monetization of videos through AdSense is one of the easiest ways that you can start to profit off your videos. Registering for a Google AdSense can earn you between $0.30 and $2.00 per thousand ad impressions (an impression is a click, not a view). How much you make per ad impression depends on a lot of things, including the time of year. There are good months for advertising revenue and bad months. December is usually the hottest month for making money through AdSense because of the holiday shopping season. Some of the other months where you can see huge profits include September for back-to-school, June, and March.

More popular channels get higher paying ads, and it is harder to earn ad revenue in popular vlogging genres (i.e. gaming) than in more obscure niches.

Target the Right Demographic

Some of the largest YouTuber success stories are creators who primarily target younger audiences. Others target men or women specifically. Think about who you want your audience to be and make videos that will appeal to them.

Multichannel Networks

Once you hit a certain level of subscribership and views you will start getting invited to MCMs. In some cases, multichannel network promotions could entitle you to discounts on merchandise and products. Be careful: a multichannel network will always want you to sign a contract, and they will take over your AdSense account.

Social Blade

This site will provide details about your subscription count, which of your videos has the best watch time, and more. It will give you a good impression of what you should be including in your videos and how you can make more money from your channel.

Uploading Your Videos at the Right Time

Uploading videos at the right time will make sure that you are on the front page of recently uploaded videos when people are let out of school or taking a break from work. This will earn you lots of views. Set an upload time for all of your videos each day and stick to that schedule.

Check out Webinars

Looking into webinars and videos of what other popular YouTube experts have done will help you model their success.

Collaborate with Other YouTubers

When you create a collab video you and your partner are each introduced to each other’s subscribers.

Keep Quality Up

Putting time and effort into every upload will ensure that you won’t lose subscribers or viewers because you got a bit lazy.

Do Follow-Up Videos

If you have a particular video that has a lot of views, you may want to consider creating follow-up videos. This can be a great way to generate lots of views.

Complete Regular Research

Regular research into your target market will help you to create the trendiest new content.

Don’t Get Discouraged

Timing and luck are definitely two of the biggest factors in becoming a success on YouTube. If you are willing to keep working and don’t get discouraged you will eventually earn profits.

Edit Your Videos with High-Quality Video Editor

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Maximizing Views: 6 Simple Strategies for YouTube Success

How to Get Your YouTube Video Seen - 6 Easy Steps

Richard Bennett

Oct 26, 2023• Proven solutions

0

With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.

Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.

• Step 1: Find Good Keywords for Your YouTube Videos
• Step 2: Make Full Use of Your Video’s Tags
• Step 3: Post a Transcript in Your Video Description
• Step 4: Write Searchable YouTube Video Titles
• Step 5: Optimize Your Video Description for YouTube SEO
• Step 6: Use Custom Video Thumbnails

1. Find Good Keywords for Your YouTube Videos

The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.

Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.

2. Make Full Use of Your Video’s Tags

Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.

Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.

Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.

3. Post a Transcript in Your Video Description

If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.

4. Write Searchable YouTube Video Tiles

By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.

Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.

Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.

5. Optimize your Video Description for YouTube SEO

Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.

If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.

6. Use Custom Video Thumbnails

A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.

Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.

In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).

If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.

Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.

• Step 1: Find Good Keywords for Your YouTube Videos
• Step 2: Make Full Use of Your Video’s Tags
• Step 3: Post a Transcript in Your Video Description
• Step 4: Write Searchable YouTube Video Titles
• Step 5: Optimize Your Video Description for YouTube SEO
• Step 6: Use Custom Video Thumbnails

1. Find Good Keywords for Your YouTube Videos

The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.

Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.

2. Make Full Use of Your Video’s Tags

Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.

Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.

Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.

3. Post a Transcript in Your Video Description

If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.

4. Write Searchable YouTube Video Tiles

By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.

Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.

Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.

5. Optimize your Video Description for YouTube SEO

Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.

If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.

6. Use Custom Video Thumbnails

A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.

Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.

In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).

If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.

Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.

• Step 1: Find Good Keywords for Your YouTube Videos
• Step 2: Make Full Use of Your Video’s Tags
• Step 3: Post a Transcript in Your Video Description
• Step 4: Write Searchable YouTube Video Titles
• Step 5: Optimize Your Video Description for YouTube SEO
• Step 6: Use Custom Video Thumbnails

1. Find Good Keywords for Your YouTube Videos

The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.

Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.

2. Make Full Use of Your Video’s Tags

Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.

Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.

Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.

3. Post a Transcript in Your Video Description

If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.

4. Write Searchable YouTube Video Tiles

By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.

Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.

Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.

5. Optimize your Video Description for YouTube SEO

Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.

If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.

6. Use Custom Video Thumbnails

A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.

Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.

In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).

If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.

Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.

• Step 1: Find Good Keywords for Your YouTube Videos
• Step 2: Make Full Use of Your Video’s Tags
• Step 3: Post a Transcript in Your Video Description
• Step 4: Write Searchable YouTube Video Titles
• Step 5: Optimize Your Video Description for YouTube SEO
• Step 6: Use Custom Video Thumbnails

1. Find Good Keywords for Your YouTube Videos

The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.

Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.

2. Make Full Use of Your Video’s Tags

Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.

Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.

Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.

3. Post a Transcript in Your Video Description

If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.

4. Write Searchable YouTube Video Tiles

By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.

Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.

Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.

5. Optimize your Video Description for YouTube SEO

Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.

If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.

6. Use Custom Video Thumbnails

A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.

Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.

In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).

If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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