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"From Raw Footage to Riveting Content The Ultimate Guide to YT Video Edits for 2024"
From Raw Footage to Riveting Content: The Ultimate Guide to YT Video Edits
How To Edit YouTube Videos
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Tagging and Title Strategies for YouTube Success Stories
How to Use Video Titles and YouTube Tags for More Views?
Richard Bennett
Nov 01, 2022• Proven solutions
In order to make sure that your videos get the appreciation they deserve, you will need to optimize your titles and YouTube tags for more views. By optimizing your titles and tags, I mean using the right keywords so that YouTube knows how to sort your videos and the viewers who are interested in your content can find it.
YouTube videos rank on Google just like any other piece of content, and YouTube itself is a lot of people’s go-to search engine. The success of your YouTube videos will largely depend on your ability to optimize your videos so they are ranked in people’s search results. People can’t fall in love with your videos they never stumble across them.
If you optimize your titles, tags, and descriptions to include relevant keywords you will see much better traffic from Google as well as from YouTube’s search results. Here are some tips:
Find the Best Keywords
One of the most important steps to ensuring SEO success is to identify the keywords that you should be using.
You can use the Google keyword planner to find keywords related to your video’s topic. Input one of your competitors’ video links to detect some of the top searches that were used to find the video. The keyword planner will scan through the top searches for that video link and determine the keywords that are used most often.
The keyword list can be a bit overwhelming the first time. Remember to use keywords that get at least 300 searches per month on Google. Using popular keywords will help you match up against competitors in your niche.
How to Optimize Your Titles, Descriptions, and Tags
Your keyword research will help you craft title, description, and tags of your videos.
How to Optimize YouTube Titles
The ideal YouTube title intrigues the potential viewer, drawing them in and making them want to click the link.
A video title should include your most important keyword. Usually, your most important keyword will be the first word in your title. Great titles are accurate and descriptive, but also exciting and captivating.
You should also consider using general keywords that are popular on Google like “funny video” “Tutorial” “Review” and “Fitness”.
How to Optimize Your Video’s Description
The description of your video is the next big important challenge. The text description of your video is how Google and other search engines determine the subject matter of your video for ranking.
Some tips for success with your description include; using 2-3 important keywords in the first 25 words and making each YouTube description more than 250 words.
Your ideal description will help to index your video without over-utilizing keywords and being flagged as spam.
How to Optimize YouTube Tags
Tags will help decide which videos your video will be displayed beside as similar content and which searches it will appear in.
By using targeted and optimized tags you can gain more traffic and views. Some of the top rules that you should consider with tags are; using 8-12 in every video and making sure the top keyword you used in your title is included as a tag.
Tags on previous videos can also be rearranged and edited as you do keyword research. This will help improve the ranking of some of your older videos. If you all the tags you usually use to a notepad or text edit file and separate them with commas you can paste them all back into YouTube in the new order. This is the simplest way to mass edit tags.
Click here for more tips about YouTube search optimization.
These tips will help you optimize your YouTube tags for more views, as well as your other YouTube metadata.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In order to make sure that your videos get the appreciation they deserve, you will need to optimize your titles and YouTube tags for more views. By optimizing your titles and tags, I mean using the right keywords so that YouTube knows how to sort your videos and the viewers who are interested in your content can find it.
YouTube videos rank on Google just like any other piece of content, and YouTube itself is a lot of people’s go-to search engine. The success of your YouTube videos will largely depend on your ability to optimize your videos so they are ranked in people’s search results. People can’t fall in love with your videos they never stumble across them.
If you optimize your titles, tags, and descriptions to include relevant keywords you will see much better traffic from Google as well as from YouTube’s search results. Here are some tips:
Find the Best Keywords
One of the most important steps to ensuring SEO success is to identify the keywords that you should be using.
You can use the Google keyword planner to find keywords related to your video’s topic. Input one of your competitors’ video links to detect some of the top searches that were used to find the video. The keyword planner will scan through the top searches for that video link and determine the keywords that are used most often.
The keyword list can be a bit overwhelming the first time. Remember to use keywords that get at least 300 searches per month on Google. Using popular keywords will help you match up against competitors in your niche.
How to Optimize Your Titles, Descriptions, and Tags
Your keyword research will help you craft title, description, and tags of your videos.
How to Optimize YouTube Titles
The ideal YouTube title intrigues the potential viewer, drawing them in and making them want to click the link.
A video title should include your most important keyword. Usually, your most important keyword will be the first word in your title. Great titles are accurate and descriptive, but also exciting and captivating.
You should also consider using general keywords that are popular on Google like “funny video” “Tutorial” “Review” and “Fitness”.
How to Optimize Your Video’s Description
The description of your video is the next big important challenge. The text description of your video is how Google and other search engines determine the subject matter of your video for ranking.
Some tips for success with your description include; using 2-3 important keywords in the first 25 words and making each YouTube description more than 250 words.
Your ideal description will help to index your video without over-utilizing keywords and being flagged as spam.
How to Optimize YouTube Tags
Tags will help decide which videos your video will be displayed beside as similar content and which searches it will appear in.
By using targeted and optimized tags you can gain more traffic and views. Some of the top rules that you should consider with tags are; using 8-12 in every video and making sure the top keyword you used in your title is included as a tag.
Tags on previous videos can also be rearranged and edited as you do keyword research. This will help improve the ranking of some of your older videos. If you all the tags you usually use to a notepad or text edit file and separate them with commas you can paste them all back into YouTube in the new order. This is the simplest way to mass edit tags.
Click here for more tips about YouTube search optimization.
These tips will help you optimize your YouTube tags for more views, as well as your other YouTube metadata.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In order to make sure that your videos get the appreciation they deserve, you will need to optimize your titles and YouTube tags for more views. By optimizing your titles and tags, I mean using the right keywords so that YouTube knows how to sort your videos and the viewers who are interested in your content can find it.
YouTube videos rank on Google just like any other piece of content, and YouTube itself is a lot of people’s go-to search engine. The success of your YouTube videos will largely depend on your ability to optimize your videos so they are ranked in people’s search results. People can’t fall in love with your videos they never stumble across them.
If you optimize your titles, tags, and descriptions to include relevant keywords you will see much better traffic from Google as well as from YouTube’s search results. Here are some tips:
Find the Best Keywords
One of the most important steps to ensuring SEO success is to identify the keywords that you should be using.
You can use the Google keyword planner to find keywords related to your video’s topic. Input one of your competitors’ video links to detect some of the top searches that were used to find the video. The keyword planner will scan through the top searches for that video link and determine the keywords that are used most often.
The keyword list can be a bit overwhelming the first time. Remember to use keywords that get at least 300 searches per month on Google. Using popular keywords will help you match up against competitors in your niche.
How to Optimize Your Titles, Descriptions, and Tags
Your keyword research will help you craft title, description, and tags of your videos.
How to Optimize YouTube Titles
The ideal YouTube title intrigues the potential viewer, drawing them in and making them want to click the link.
A video title should include your most important keyword. Usually, your most important keyword will be the first word in your title. Great titles are accurate and descriptive, but also exciting and captivating.
You should also consider using general keywords that are popular on Google like “funny video” “Tutorial” “Review” and “Fitness”.
How to Optimize Your Video’s Description
The description of your video is the next big important challenge. The text description of your video is how Google and other search engines determine the subject matter of your video for ranking.
Some tips for success with your description include; using 2-3 important keywords in the first 25 words and making each YouTube description more than 250 words.
Your ideal description will help to index your video without over-utilizing keywords and being flagged as spam.
How to Optimize YouTube Tags
Tags will help decide which videos your video will be displayed beside as similar content and which searches it will appear in.
By using targeted and optimized tags you can gain more traffic and views. Some of the top rules that you should consider with tags are; using 8-12 in every video and making sure the top keyword you used in your title is included as a tag.
Tags on previous videos can also be rearranged and edited as you do keyword research. This will help improve the ranking of some of your older videos. If you all the tags you usually use to a notepad or text edit file and separate them with commas you can paste them all back into YouTube in the new order. This is the simplest way to mass edit tags.
Click here for more tips about YouTube search optimization.
These tips will help you optimize your YouTube tags for more views, as well as your other YouTube metadata.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In order to make sure that your videos get the appreciation they deserve, you will need to optimize your titles and YouTube tags for more views. By optimizing your titles and tags, I mean using the right keywords so that YouTube knows how to sort your videos and the viewers who are interested in your content can find it.
YouTube videos rank on Google just like any other piece of content, and YouTube itself is a lot of people’s go-to search engine. The success of your YouTube videos will largely depend on your ability to optimize your videos so they are ranked in people’s search results. People can’t fall in love with your videos they never stumble across them.
If you optimize your titles, tags, and descriptions to include relevant keywords you will see much better traffic from Google as well as from YouTube’s search results. Here are some tips:
Find the Best Keywords
One of the most important steps to ensuring SEO success is to identify the keywords that you should be using.
You can use the Google keyword planner to find keywords related to your video’s topic. Input one of your competitors’ video links to detect some of the top searches that were used to find the video. The keyword planner will scan through the top searches for that video link and determine the keywords that are used most often.
The keyword list can be a bit overwhelming the first time. Remember to use keywords that get at least 300 searches per month on Google. Using popular keywords will help you match up against competitors in your niche.
How to Optimize Your Titles, Descriptions, and Tags
Your keyword research will help you craft title, description, and tags of your videos.
How to Optimize YouTube Titles
The ideal YouTube title intrigues the potential viewer, drawing them in and making them want to click the link.
A video title should include your most important keyword. Usually, your most important keyword will be the first word in your title. Great titles are accurate and descriptive, but also exciting and captivating.
You should also consider using general keywords that are popular on Google like “funny video” “Tutorial” “Review” and “Fitness”.
How to Optimize Your Video’s Description
The description of your video is the next big important challenge. The text description of your video is how Google and other search engines determine the subject matter of your video for ranking.
Some tips for success with your description include; using 2-3 important keywords in the first 25 words and making each YouTube description more than 250 words.
Your ideal description will help to index your video without over-utilizing keywords and being flagged as spam.
How to Optimize YouTube Tags
Tags will help decide which videos your video will be displayed beside as similar content and which searches it will appear in.
By using targeted and optimized tags you can gain more traffic and views. Some of the top rules that you should consider with tags are; using 8-12 in every video and making sure the top keyword you used in your title is included as a tag.
Tags on previous videos can also be rearranged and edited as you do keyword research. This will help improve the ranking of some of your older videos. If you all the tags you usually use to a notepad or text edit file and separate them with commas you can paste them all back into YouTube in the new order. This is the simplest way to mass edit tags.
Click here for more tips about YouTube search optimization.
These tips will help you optimize your YouTube tags for more views, as well as your other YouTube metadata.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "From Raw Footage to Riveting Content The Ultimate Guide to YT Video Edits for 2024"
- Author: Joseph
- Created at : 2024-05-31 13:41:32
- Updated at : 2024-06-01 13:41:32
- Link: https://youtube-stream.techidaily.com/from-raw-footage-to-riveting-content-the-ultimate-guide-to-yt-video-edits-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
