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"From Novice to Viewer-Keeper Top 10 Basic Yet Captivating Video Ideas for 2024"
From Novice to Viewer-Keeper: Top 10 Basic Yet Captivating Video Ideas
10 Easy YouTube Video Ideas Everyone Can Make It
Richard Bennett
Oct 26, 2023• Proven solutions
Do you need an easy video idea to keep your channel active? A fresh supply of YouTube video ideas is a necessary ingredient for a successful channel , but generating that fresh supply of ideas is easier said than done. When you’re stuck, the best thing to do can be to keep your ideas simple. Focus on being engaging instead of on coming up with an original idea nobody’s ever tried – your video will be original because you’re the one doing it and you’re unique.
They say that less is more, so let’s have a look at how you can apply this principle to practice and create amazing YouTube videos from small ideas.
- Introduce Yourself
- Vlog About Your Day
- Express an Opinion
- Review Anything
- Your Favorite Songs / Movies / Etc.
- What’s on Your Phone?
- Make a Slideshow
- Make a Tutorial
- 10 Things About You
- Video Rant
1. Introduce Yourself
Let the world know who you are and what you do. If you are planning on starting a YouTube channel, or if you’ve already been posting videos on a topic but haven’t formally introduced yourself, it’s a great idea to put some thought into an introduction video. Producing such a YouTube video will enable you to introduce yourself to your future subscribers and give them an idea as to what your channel is all about.
These kinds of videos make great channel trailers, and they’re a good way to highlight the topics you’ll be covering on your channel in the future.
2. Vlog About Your Day
Anything that happens during your day can become a topic for your YouTube vlog. Traffic jams, treacherous pets who keep stealing your shoes, or the ridiculous amount of things you had to do in a single day can all become topics for videos you upload to your YouTube channel. Being candid and spontaneous is a sure way to grab the attention of a viewer, but limiting the duration of a vlog to a few minutes is key to ensuring that viewers watch the video until the end.
Strive to make visually dynamic videos, because just sitting or standing and talking in front of a camera for a few minutes isn’t going to create much on-screen action.
3. Express An Opinion
Social media culture has enabled us to receive news instantly and react to it in any way we want. If you didn’t like the latest update of your favorite video game, or if you’re excited about a line of makeup that’s coming out soon, make a video about it and share your opinion with the community that follows you on YouTube.
Opinion videos are great conversation starters. Expressing an opinion through a YouTube video can get you a lot of comments and even inspire others to take action.
You can express your opinions on virtually any topic, but being respectful while doing so is for the best if you don’t want to find yourself in a YouTube feud.
4. Review Anything
Everywhere around you, there are items you can review. The Apple Watch and the latest season of Game of Thrones are equally good choices for a review video. However, when creating review videos you need to make sure that all the factual information you have is accurate, which is why it is much better to make review videos about topics you know a lot about.
Review videos can also be a source of revenue because a lot of companies sponsor YouTubers who review their products.
5. Your Favorite Songs / Movies / Etc
Are you a Tarantino fan? Why not? When you are struggling to find inspiration for your videos, just think about the things you like. Your subscribers are interested in you, so they’ll be interested in knowing about your favorite movies or music albums. Books, movies, and music are an inexhaustible source of fresh ideas because there is always a new song or a film you can talk about in your video.
You can do a ‘my 5 favorite songs’ type of video, or talk in detail about just one favorite.
6. What’s on Your Phone?
There were over two billion smartphone users worldwide in 2017, and this number is only going to continue rising in the next couple of years. Furthermore, thousands of YouTubers are already producing unimaginable amounts of videos about the latest apps or smartphone devices.
Finding a way to talk about the apps you like to use the most can be a good idea if you want to attract more visitors to your YouTube channel. However, you need to be clear about whether this is a lifestyle or vlog-style video covering a topic that usually exists in the tech genre, or if you are a tech YouTuber, so as not to confuse your audience (you don’t want people to start expecting app reviews if that’s not what you usually do).
7. Make a Slideshow
There’s no need to constantly produce new videos because you can just take some royalty-free music and create a slideshow from your old or new photos. The slideshow format will certainly allow you to try something different on your YouTube channel, while the photos you use in the slideshow can create a clear picture of who you are and what you do for your viewers.
If you are a photography enthusiast you can also plan the entire slideshow in advance and then make a short video about how you created the images in the slideshow.
8. Make a Tutorial
Education is our only hope for a better world so if you know how to do something well, don’t be afraid to share your knowledge. A tutorial is a powerful educational tool that enables you to guide people through the entire process of making origami, solving a complicated video editing problem, maintaining a motorcycle, or anything else.
YouTube channels that feature tutorials often have millions of followers, because YouTube is a popular place to go when you need information.
9. 10 Things About You
Being open is important, so why not share 10 things about yourself you think your audience would find interesting or which you think are important for people to know. The top 10 things structure is often used in YouTube videos because it provides a clear rhythm to a video clip, and it enables you to gradually increase the tension as the video progresses.
These types of videos tend to create a better relationship with your audience because they make the viewer feel as if they know the person on the screen.
10. Video Rant
Doing things when you are angry is usually a bad idea, but if you feel so strongly about a particular subject then creating a video rant can be a great idea. Rants don’t even have to be angry, they can be about something that puzzles you or something so great you just can’t get over it. These kinds of videos can get your YouTube channel a lot of comments, likes, and subscribers.
Don’t try to fake a rant, because they only work if they are natural. Scripting a video rant may be an interesting creative task, but genuine reactions are always more effective. If you want to deliver a more structured and planned video about a topic you feel strongly about, that’d be more like an opinion video.
Do you have any easy video ideas for other creators to try?
Start Editing Videos with Beginner-friendly Software
If you start your YouTube channel but have no video editing experience, Wondershare Filmora will definitely help you get over the problems. Download Filmora now!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Do you need an easy video idea to keep your channel active? A fresh supply of YouTube video ideas is a necessary ingredient for a successful channel , but generating that fresh supply of ideas is easier said than done. When you’re stuck, the best thing to do can be to keep your ideas simple. Focus on being engaging instead of on coming up with an original idea nobody’s ever tried – your video will be original because you’re the one doing it and you’re unique.
They say that less is more, so let’s have a look at how you can apply this principle to practice and create amazing YouTube videos from small ideas.
- Introduce Yourself
- Vlog About Your Day
- Express an Opinion
- Review Anything
- Your Favorite Songs / Movies / Etc.
- What’s on Your Phone?
- Make a Slideshow
- Make a Tutorial
- 10 Things About You
- Video Rant
1. Introduce Yourself
Let the world know who you are and what you do. If you are planning on starting a YouTube channel, or if you’ve already been posting videos on a topic but haven’t formally introduced yourself, it’s a great idea to put some thought into an introduction video. Producing such a YouTube video will enable you to introduce yourself to your future subscribers and give them an idea as to what your channel is all about.
These kinds of videos make great channel trailers, and they’re a good way to highlight the topics you’ll be covering on your channel in the future.
2. Vlog About Your Day
Anything that happens during your day can become a topic for your YouTube vlog. Traffic jams, treacherous pets who keep stealing your shoes, or the ridiculous amount of things you had to do in a single day can all become topics for videos you upload to your YouTube channel. Being candid and spontaneous is a sure way to grab the attention of a viewer, but limiting the duration of a vlog to a few minutes is key to ensuring that viewers watch the video until the end.
Strive to make visually dynamic videos, because just sitting or standing and talking in front of a camera for a few minutes isn’t going to create much on-screen action.
3. Express An Opinion
Social media culture has enabled us to receive news instantly and react to it in any way we want. If you didn’t like the latest update of your favorite video game, or if you’re excited about a line of makeup that’s coming out soon, make a video about it and share your opinion with the community that follows you on YouTube.
Opinion videos are great conversation starters. Expressing an opinion through a YouTube video can get you a lot of comments and even inspire others to take action.
You can express your opinions on virtually any topic, but being respectful while doing so is for the best if you don’t want to find yourself in a YouTube feud.
4. Review Anything
Everywhere around you, there are items you can review. The Apple Watch and the latest season of Game of Thrones are equally good choices for a review video. However, when creating review videos you need to make sure that all the factual information you have is accurate, which is why it is much better to make review videos about topics you know a lot about.
Review videos can also be a source of revenue because a lot of companies sponsor YouTubers who review their products.
5. Your Favorite Songs / Movies / Etc
Are you a Tarantino fan? Why not? When you are struggling to find inspiration for your videos, just think about the things you like. Your subscribers are interested in you, so they’ll be interested in knowing about your favorite movies or music albums. Books, movies, and music are an inexhaustible source of fresh ideas because there is always a new song or a film you can talk about in your video.
You can do a ‘my 5 favorite songs’ type of video, or talk in detail about just one favorite.
6. What’s on Your Phone?
There were over two billion smartphone users worldwide in 2017, and this number is only going to continue rising in the next couple of years. Furthermore, thousands of YouTubers are already producing unimaginable amounts of videos about the latest apps or smartphone devices.
Finding a way to talk about the apps you like to use the most can be a good idea if you want to attract more visitors to your YouTube channel. However, you need to be clear about whether this is a lifestyle or vlog-style video covering a topic that usually exists in the tech genre, or if you are a tech YouTuber, so as not to confuse your audience (you don’t want people to start expecting app reviews if that’s not what you usually do).
7. Make a Slideshow
There’s no need to constantly produce new videos because you can just take some royalty-free music and create a slideshow from your old or new photos. The slideshow format will certainly allow you to try something different on your YouTube channel, while the photos you use in the slideshow can create a clear picture of who you are and what you do for your viewers.
If you are a photography enthusiast you can also plan the entire slideshow in advance and then make a short video about how you created the images in the slideshow.
8. Make a Tutorial
Education is our only hope for a better world so if you know how to do something well, don’t be afraid to share your knowledge. A tutorial is a powerful educational tool that enables you to guide people through the entire process of making origami, solving a complicated video editing problem, maintaining a motorcycle, or anything else.
YouTube channels that feature tutorials often have millions of followers, because YouTube is a popular place to go when you need information.
9. 10 Things About You
Being open is important, so why not share 10 things about yourself you think your audience would find interesting or which you think are important for people to know. The top 10 things structure is often used in YouTube videos because it provides a clear rhythm to a video clip, and it enables you to gradually increase the tension as the video progresses.
These types of videos tend to create a better relationship with your audience because they make the viewer feel as if they know the person on the screen.
10. Video Rant
Doing things when you are angry is usually a bad idea, but if you feel so strongly about a particular subject then creating a video rant can be a great idea. Rants don’t even have to be angry, they can be about something that puzzles you or something so great you just can’t get over it. These kinds of videos can get your YouTube channel a lot of comments, likes, and subscribers.
Don’t try to fake a rant, because they only work if they are natural. Scripting a video rant may be an interesting creative task, but genuine reactions are always more effective. If you want to deliver a more structured and planned video about a topic you feel strongly about, that’d be more like an opinion video.
Do you have any easy video ideas for other creators to try?
Start Editing Videos with Beginner-friendly Software
If you start your YouTube channel but have no video editing experience, Wondershare Filmora will definitely help you get over the problems. Download Filmora now!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Do you need an easy video idea to keep your channel active? A fresh supply of YouTube video ideas is a necessary ingredient for a successful channel , but generating that fresh supply of ideas is easier said than done. When you’re stuck, the best thing to do can be to keep your ideas simple. Focus on being engaging instead of on coming up with an original idea nobody’s ever tried – your video will be original because you’re the one doing it and you’re unique.
They say that less is more, so let’s have a look at how you can apply this principle to practice and create amazing YouTube videos from small ideas.
- Introduce Yourself
- Vlog About Your Day
- Express an Opinion
- Review Anything
- Your Favorite Songs / Movies / Etc.
- What’s on Your Phone?
- Make a Slideshow
- Make a Tutorial
- 10 Things About You
- Video Rant
1. Introduce Yourself
Let the world know who you are and what you do. If you are planning on starting a YouTube channel, or if you’ve already been posting videos on a topic but haven’t formally introduced yourself, it’s a great idea to put some thought into an introduction video. Producing such a YouTube video will enable you to introduce yourself to your future subscribers and give them an idea as to what your channel is all about.
These kinds of videos make great channel trailers, and they’re a good way to highlight the topics you’ll be covering on your channel in the future.
2. Vlog About Your Day
Anything that happens during your day can become a topic for your YouTube vlog. Traffic jams, treacherous pets who keep stealing your shoes, or the ridiculous amount of things you had to do in a single day can all become topics for videos you upload to your YouTube channel. Being candid and spontaneous is a sure way to grab the attention of a viewer, but limiting the duration of a vlog to a few minutes is key to ensuring that viewers watch the video until the end.
Strive to make visually dynamic videos, because just sitting or standing and talking in front of a camera for a few minutes isn’t going to create much on-screen action.
3. Express An Opinion
Social media culture has enabled us to receive news instantly and react to it in any way we want. If you didn’t like the latest update of your favorite video game, or if you’re excited about a line of makeup that’s coming out soon, make a video about it and share your opinion with the community that follows you on YouTube.
Opinion videos are great conversation starters. Expressing an opinion through a YouTube video can get you a lot of comments and even inspire others to take action.
You can express your opinions on virtually any topic, but being respectful while doing so is for the best if you don’t want to find yourself in a YouTube feud.
4. Review Anything
Everywhere around you, there are items you can review. The Apple Watch and the latest season of Game of Thrones are equally good choices for a review video. However, when creating review videos you need to make sure that all the factual information you have is accurate, which is why it is much better to make review videos about topics you know a lot about.
Review videos can also be a source of revenue because a lot of companies sponsor YouTubers who review their products.
5. Your Favorite Songs / Movies / Etc
Are you a Tarantino fan? Why not? When you are struggling to find inspiration for your videos, just think about the things you like. Your subscribers are interested in you, so they’ll be interested in knowing about your favorite movies or music albums. Books, movies, and music are an inexhaustible source of fresh ideas because there is always a new song or a film you can talk about in your video.
You can do a ‘my 5 favorite songs’ type of video, or talk in detail about just one favorite.
6. What’s on Your Phone?
There were over two billion smartphone users worldwide in 2017, and this number is only going to continue rising in the next couple of years. Furthermore, thousands of YouTubers are already producing unimaginable amounts of videos about the latest apps or smartphone devices.
Finding a way to talk about the apps you like to use the most can be a good idea if you want to attract more visitors to your YouTube channel. However, you need to be clear about whether this is a lifestyle or vlog-style video covering a topic that usually exists in the tech genre, or if you are a tech YouTuber, so as not to confuse your audience (you don’t want people to start expecting app reviews if that’s not what you usually do).
7. Make a Slideshow
There’s no need to constantly produce new videos because you can just take some royalty-free music and create a slideshow from your old or new photos. The slideshow format will certainly allow you to try something different on your YouTube channel, while the photos you use in the slideshow can create a clear picture of who you are and what you do for your viewers.
If you are a photography enthusiast you can also plan the entire slideshow in advance and then make a short video about how you created the images in the slideshow.
8. Make a Tutorial
Education is our only hope for a better world so if you know how to do something well, don’t be afraid to share your knowledge. A tutorial is a powerful educational tool that enables you to guide people through the entire process of making origami, solving a complicated video editing problem, maintaining a motorcycle, or anything else.
YouTube channels that feature tutorials often have millions of followers, because YouTube is a popular place to go when you need information.
9. 10 Things About You
Being open is important, so why not share 10 things about yourself you think your audience would find interesting or which you think are important for people to know. The top 10 things structure is often used in YouTube videos because it provides a clear rhythm to a video clip, and it enables you to gradually increase the tension as the video progresses.
These types of videos tend to create a better relationship with your audience because they make the viewer feel as if they know the person on the screen.
10. Video Rant
Doing things when you are angry is usually a bad idea, but if you feel so strongly about a particular subject then creating a video rant can be a great idea. Rants don’t even have to be angry, they can be about something that puzzles you or something so great you just can’t get over it. These kinds of videos can get your YouTube channel a lot of comments, likes, and subscribers.
Don’t try to fake a rant, because they only work if they are natural. Scripting a video rant may be an interesting creative task, but genuine reactions are always more effective. If you want to deliver a more structured and planned video about a topic you feel strongly about, that’d be more like an opinion video.
Do you have any easy video ideas for other creators to try?
Start Editing Videos with Beginner-friendly Software
If you start your YouTube channel but have no video editing experience, Wondershare Filmora will definitely help you get over the problems. Download Filmora now!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Do you need an easy video idea to keep your channel active? A fresh supply of YouTube video ideas is a necessary ingredient for a successful channel , but generating that fresh supply of ideas is easier said than done. When you’re stuck, the best thing to do can be to keep your ideas simple. Focus on being engaging instead of on coming up with an original idea nobody’s ever tried – your video will be original because you’re the one doing it and you’re unique.
They say that less is more, so let’s have a look at how you can apply this principle to practice and create amazing YouTube videos from small ideas.
- Introduce Yourself
- Vlog About Your Day
- Express an Opinion
- Review Anything
- Your Favorite Songs / Movies / Etc.
- What’s on Your Phone?
- Make a Slideshow
- Make a Tutorial
- 10 Things About You
- Video Rant
1. Introduce Yourself
Let the world know who you are and what you do. If you are planning on starting a YouTube channel, or if you’ve already been posting videos on a topic but haven’t formally introduced yourself, it’s a great idea to put some thought into an introduction video. Producing such a YouTube video will enable you to introduce yourself to your future subscribers and give them an idea as to what your channel is all about.
These kinds of videos make great channel trailers, and they’re a good way to highlight the topics you’ll be covering on your channel in the future.
2. Vlog About Your Day
Anything that happens during your day can become a topic for your YouTube vlog. Traffic jams, treacherous pets who keep stealing your shoes, or the ridiculous amount of things you had to do in a single day can all become topics for videos you upload to your YouTube channel. Being candid and spontaneous is a sure way to grab the attention of a viewer, but limiting the duration of a vlog to a few minutes is key to ensuring that viewers watch the video until the end.
Strive to make visually dynamic videos, because just sitting or standing and talking in front of a camera for a few minutes isn’t going to create much on-screen action.
3. Express An Opinion
Social media culture has enabled us to receive news instantly and react to it in any way we want. If you didn’t like the latest update of your favorite video game, or if you’re excited about a line of makeup that’s coming out soon, make a video about it and share your opinion with the community that follows you on YouTube.
Opinion videos are great conversation starters. Expressing an opinion through a YouTube video can get you a lot of comments and even inspire others to take action.
You can express your opinions on virtually any topic, but being respectful while doing so is for the best if you don’t want to find yourself in a YouTube feud.
4. Review Anything
Everywhere around you, there are items you can review. The Apple Watch and the latest season of Game of Thrones are equally good choices for a review video. However, when creating review videos you need to make sure that all the factual information you have is accurate, which is why it is much better to make review videos about topics you know a lot about.
Review videos can also be a source of revenue because a lot of companies sponsor YouTubers who review their products.
5. Your Favorite Songs / Movies / Etc
Are you a Tarantino fan? Why not? When you are struggling to find inspiration for your videos, just think about the things you like. Your subscribers are interested in you, so they’ll be interested in knowing about your favorite movies or music albums. Books, movies, and music are an inexhaustible source of fresh ideas because there is always a new song or a film you can talk about in your video.
You can do a ‘my 5 favorite songs’ type of video, or talk in detail about just one favorite.
6. What’s on Your Phone?
There were over two billion smartphone users worldwide in 2017, and this number is only going to continue rising in the next couple of years. Furthermore, thousands of YouTubers are already producing unimaginable amounts of videos about the latest apps or smartphone devices.
Finding a way to talk about the apps you like to use the most can be a good idea if you want to attract more visitors to your YouTube channel. However, you need to be clear about whether this is a lifestyle or vlog-style video covering a topic that usually exists in the tech genre, or if you are a tech YouTuber, so as not to confuse your audience (you don’t want people to start expecting app reviews if that’s not what you usually do).
7. Make a Slideshow
There’s no need to constantly produce new videos because you can just take some royalty-free music and create a slideshow from your old or new photos. The slideshow format will certainly allow you to try something different on your YouTube channel, while the photos you use in the slideshow can create a clear picture of who you are and what you do for your viewers.
If you are a photography enthusiast you can also plan the entire slideshow in advance and then make a short video about how you created the images in the slideshow.
8. Make a Tutorial
Education is our only hope for a better world so if you know how to do something well, don’t be afraid to share your knowledge. A tutorial is a powerful educational tool that enables you to guide people through the entire process of making origami, solving a complicated video editing problem, maintaining a motorcycle, or anything else.
YouTube channels that feature tutorials often have millions of followers, because YouTube is a popular place to go when you need information.
9. 10 Things About You
Being open is important, so why not share 10 things about yourself you think your audience would find interesting or which you think are important for people to know. The top 10 things structure is often used in YouTube videos because it provides a clear rhythm to a video clip, and it enables you to gradually increase the tension as the video progresses.
These types of videos tend to create a better relationship with your audience because they make the viewer feel as if they know the person on the screen.
10. Video Rant
Doing things when you are angry is usually a bad idea, but if you feel so strongly about a particular subject then creating a video rant can be a great idea. Rants don’t even have to be angry, they can be about something that puzzles you or something so great you just can’t get over it. These kinds of videos can get your YouTube channel a lot of comments, likes, and subscribers.
Don’t try to fake a rant, because they only work if they are natural. Scripting a video rant may be an interesting creative task, but genuine reactions are always more effective. If you want to deliver a more structured and planned video about a topic you feel strongly about, that’d be more like an opinion video.
Do you have any easy video ideas for other creators to try?
Start Editing Videos with Beginner-friendly Software
If you start your YouTube channel but have no video editing experience, Wondershare Filmora will definitely help you get over the problems. Download Filmora now!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Crafting a Signature Look: Starting with Self-Reflection
How to Find Your Niche and Style - a Starter’s Guide
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
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Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "From Novice to Viewer-Keeper Top 10 Basic Yet Captivating Video Ideas for 2024"
- Author: Joseph
- Created at : 2024-05-31 13:41:16
- Updated at : 2024-06-01 13:41:16
- Link: https://youtube-stream.techidaily.com/from-novice-to-viewer-keeper-top-10-basic-yet-captivating-video-ideas-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
