From Novice to Expert: Mastering Video Identity on YouTube

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

The Visionary Video Conclave

The YouTube Creator Summit - A Getaway for YouTube’s Top Talent

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett