Finding the Sweet Spot: Optimal YouTube Video Upload Rates for Growth

How Often Should You Upload Videos to YouTube to Get More Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

How often should you upload to YouTube?

Scheduling isn’t the most glamourous part of being a YouTube creator, but it is important. Having a schedule and sticking to it is one of the best ways to grow your subscriber base , keep your existing subscribers engaged , and keep yourself from drifting away from YouTube.

1. Be Specific About Your YouTube Posting Schedule
2. Make Your Upload Schedule Public
3. Remember That Posting on YouTube Takes Time
4. Bank YouTube Videos
5. Set Realistic Goals

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Creative people don’t always like the idea of scheduling. You either feel inspired or you don’t (click here to learn how to come up with video ideas ). If that means you go a month without posting and then post 3 times in one week, what’s the harm in that?

The harm is that your channel will grow more slowly, you won’t get as many views on the videos when you post them, and if you do manage to bring in new subscribers they might forget about you by the next time you’re feeling inspired. Making great content that you really care about is essential to being successful on YouTube, but it isn’t the only important thing.

Sticking to a schedule is one of Phil’s most important tips for getting subs!

Here are 5 tips on how you can make a schedule for yourself and actually stick to it. Read to the end to find out which are the best days to post to YouTube!

People who read this also read：
5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

1. Be Specific About Your YouTube Posting Schedule

Don’t just say you’re going to post a new video every week, decide on a specific day and time. If your subscribers expect new posts from you Thursdays at 4 pm, they will check your channel for those new posts every Thursday at 4 pm. This will make it easier for you to keep your view count close to your subscriber count.

The other benefit of being specific about your posting time is that the more specific you are, the less wiggle room you give yourself. Setting a clear deadline with yourself makes it harder to procrastinate.

2. Make Your YouTube Upload Schedule Public

Post your schedule somewhere potential subscribers can see it like in your channel banner, intro, or video descriptions. The reason schedules work as a tool for growth is that they allow your audience to build up anticipation. It will be easier for newcomers to your channel to feel that anticipation if you start setting expectations for them on their first visit.

Committing publicly to a posting schedule means making a promise to your viewers. If you break that promise, they will be disappointed. This social pressure should help to keep you posting consistently.

3. Remember That Posting on YouTube Takes Time

When you decide what day you want to post on, make sure that it’s a day where you have a lot of time to spend on things like writing your description, promoting your video, and answering comments.

It might be helpful to set a private deadline for yourself the day before your official post to upload your video and enter all of your metadata (title, description, tags). Then you can keep the video private until it’s time to post. You might also want to check out these tips on how to export and upload faster .

4. Bank YouTube Videos

It might happen that one week you’re full of ideas and energy and making videos is a breeze. It can be tempting to abandon your schedule and post more than normal, but you should resist that urge. Don’t waste all that energy – make the videos – but instead of posting them all right away, you should save them for weeks where you aren’t feeling the same enthusiasm.

5. Set Realistic Goals

Your schedule shouldn’t leave you feeling burnt out. When you’re coming up with your schedule, think realistically about how much time you have to devote to YouTube and how much time you need to spend on a video. Give yourself enough time that you can keep to your schedule without feeling rushed.

Never make your schedule based on what other YouTubers are doing. Your lives are different.

Posting once a week is a good standard schedule, but if you like to spend a lot of time editing your videos and you work full time then maybe once a week isn’t realistic for you. Maybe you should post once every two weeks.

The Best Days and Times to Post to YouTube

The best times to post are Thursdays and Fridays between 12 and 3pm (in the time zone of the majority of your subscribers – just check analytics in your Creator Studio). These are the times when there are the most viewers available to watch your videos. Monday and Tuesday are the worst days to post.

Amy’s scheduling advice: don’t bite off more than you can chew!

So, how many times do you upload per week, or per month? How often should you upload to YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

How often should you upload to YouTube?

Scheduling isn’t the most glamourous part of being a YouTube creator, but it is important. Having a schedule and sticking to it is one of the best ways to grow your subscriber base , keep your existing subscribers engaged , and keep yourself from drifting away from YouTube.

1. Be Specific About Your YouTube Posting Schedule
2. Make Your Upload Schedule Public
3. Remember That Posting on YouTube Takes Time
4. Bank YouTube Videos
5. Set Realistic Goals

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Creative people don’t always like the idea of scheduling. You either feel inspired or you don’t (click here to learn how to come up with video ideas ). If that means you go a month without posting and then post 3 times in one week, what’s the harm in that?

The harm is that your channel will grow more slowly, you won’t get as many views on the videos when you post them, and if you do manage to bring in new subscribers they might forget about you by the next time you’re feeling inspired. Making great content that you really care about is essential to being successful on YouTube, but it isn’t the only important thing.

Sticking to a schedule is one of Phil’s most important tips for getting subs!

Here are 5 tips on how you can make a schedule for yourself and actually stick to it. Read to the end to find out which are the best days to post to YouTube!

People who read this also read：
5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

1. Be Specific About Your YouTube Posting Schedule

Don’t just say you’re going to post a new video every week, decide on a specific day and time. If your subscribers expect new posts from you Thursdays at 4 pm, they will check your channel for those new posts every Thursday at 4 pm. This will make it easier for you to keep your view count close to your subscriber count.

The other benefit of being specific about your posting time is that the more specific you are, the less wiggle room you give yourself. Setting a clear deadline with yourself makes it harder to procrastinate.

2. Make Your YouTube Upload Schedule Public

Post your schedule somewhere potential subscribers can see it like in your channel banner, intro, or video descriptions. The reason schedules work as a tool for growth is that they allow your audience to build up anticipation. It will be easier for newcomers to your channel to feel that anticipation if you start setting expectations for them on their first visit.

Committing publicly to a posting schedule means making a promise to your viewers. If you break that promise, they will be disappointed. This social pressure should help to keep you posting consistently.

3. Remember That Posting on YouTube Takes Time

When you decide what day you want to post on, make sure that it’s a day where you have a lot of time to spend on things like writing your description, promoting your video, and answering comments.

It might be helpful to set a private deadline for yourself the day before your official post to upload your video and enter all of your metadata (title, description, tags). Then you can keep the video private until it’s time to post. You might also want to check out these tips on how to export and upload faster .

4. Bank YouTube Videos

It might happen that one week you’re full of ideas and energy and making videos is a breeze. It can be tempting to abandon your schedule and post more than normal, but you should resist that urge. Don’t waste all that energy – make the videos – but instead of posting them all right away, you should save them for weeks where you aren’t feeling the same enthusiasm.

5. Set Realistic Goals

Your schedule shouldn’t leave you feeling burnt out. When you’re coming up with your schedule, think realistically about how much time you have to devote to YouTube and how much time you need to spend on a video. Give yourself enough time that you can keep to your schedule without feeling rushed.

Never make your schedule based on what other YouTubers are doing. Your lives are different.

Posting once a week is a good standard schedule, but if you like to spend a lot of time editing your videos and you work full time then maybe once a week isn’t realistic for you. Maybe you should post once every two weeks.

The Best Days and Times to Post to YouTube

The best times to post are Thursdays and Fridays between 12 and 3pm (in the time zone of the majority of your subscribers – just check analytics in your Creator Studio). These are the times when there are the most viewers available to watch your videos. Monday and Tuesday are the worst days to post.

Amy’s scheduling advice: don’t bite off more than you can chew!

So, how many times do you upload per week, or per month? How often should you upload to YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

How often should you upload to YouTube?

Scheduling isn’t the most glamourous part of being a YouTube creator, but it is important. Having a schedule and sticking to it is one of the best ways to grow your subscriber base , keep your existing subscribers engaged , and keep yourself from drifting away from YouTube.

1. Be Specific About Your YouTube Posting Schedule
2. Make Your Upload Schedule Public
3. Remember That Posting on YouTube Takes Time
4. Bank YouTube Videos
5. Set Realistic Goals

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Creative people don’t always like the idea of scheduling. You either feel inspired or you don’t (click here to learn how to come up with video ideas ). If that means you go a month without posting and then post 3 times in one week, what’s the harm in that?

The harm is that your channel will grow more slowly, you won’t get as many views on the videos when you post them, and if you do manage to bring in new subscribers they might forget about you by the next time you’re feeling inspired. Making great content that you really care about is essential to being successful on YouTube, but it isn’t the only important thing.

Sticking to a schedule is one of Phil’s most important tips for getting subs!

Here are 5 tips on how you can make a schedule for yourself and actually stick to it. Read to the end to find out which are the best days to post to YouTube!

People who read this also read：
5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

1. Be Specific About Your YouTube Posting Schedule

Don’t just say you’re going to post a new video every week, decide on a specific day and time. If your subscribers expect new posts from you Thursdays at 4 pm, they will check your channel for those new posts every Thursday at 4 pm. This will make it easier for you to keep your view count close to your subscriber count.

The other benefit of being specific about your posting time is that the more specific you are, the less wiggle room you give yourself. Setting a clear deadline with yourself makes it harder to procrastinate.

2. Make Your YouTube Upload Schedule Public

Post your schedule somewhere potential subscribers can see it like in your channel banner, intro, or video descriptions. The reason schedules work as a tool for growth is that they allow your audience to build up anticipation. It will be easier for newcomers to your channel to feel that anticipation if you start setting expectations for them on their first visit.

Committing publicly to a posting schedule means making a promise to your viewers. If you break that promise, they will be disappointed. This social pressure should help to keep you posting consistently.

3. Remember That Posting on YouTube Takes Time

When you decide what day you want to post on, make sure that it’s a day where you have a lot of time to spend on things like writing your description, promoting your video, and answering comments.

It might be helpful to set a private deadline for yourself the day before your official post to upload your video and enter all of your metadata (title, description, tags). Then you can keep the video private until it’s time to post. You might also want to check out these tips on how to export and upload faster .

4. Bank YouTube Videos

It might happen that one week you’re full of ideas and energy and making videos is a breeze. It can be tempting to abandon your schedule and post more than normal, but you should resist that urge. Don’t waste all that energy – make the videos – but instead of posting them all right away, you should save them for weeks where you aren’t feeling the same enthusiasm.

5. Set Realistic Goals

Your schedule shouldn’t leave you feeling burnt out. When you’re coming up with your schedule, think realistically about how much time you have to devote to YouTube and how much time you need to spend on a video. Give yourself enough time that you can keep to your schedule without feeling rushed.

Never make your schedule based on what other YouTubers are doing. Your lives are different.

Posting once a week is a good standard schedule, but if you like to spend a lot of time editing your videos and you work full time then maybe once a week isn’t realistic for you. Maybe you should post once every two weeks.

The Best Days and Times to Post to YouTube

The best times to post are Thursdays and Fridays between 12 and 3pm (in the time zone of the majority of your subscribers – just check analytics in your Creator Studio). These are the times when there are the most viewers available to watch your videos. Monday and Tuesday are the worst days to post.

Amy’s scheduling advice: don’t bite off more than you can chew!

So, how many times do you upload per week, or per month? How often should you upload to YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

How often should you upload to YouTube?

Scheduling isn’t the most glamourous part of being a YouTube creator, but it is important. Having a schedule and sticking to it is one of the best ways to grow your subscriber base , keep your existing subscribers engaged , and keep yourself from drifting away from YouTube.

1. Be Specific About Your YouTube Posting Schedule
2. Make Your Upload Schedule Public
3. Remember That Posting on YouTube Takes Time
4. Bank YouTube Videos
5. Set Realistic Goals

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Creative people don’t always like the idea of scheduling. You either feel inspired or you don’t (click here to learn how to come up with video ideas ). If that means you go a month without posting and then post 3 times in one week, what’s the harm in that?

The harm is that your channel will grow more slowly, you won’t get as many views on the videos when you post them, and if you do manage to bring in new subscribers they might forget about you by the next time you’re feeling inspired. Making great content that you really care about is essential to being successful on YouTube, but it isn’t the only important thing.

Sticking to a schedule is one of Phil’s most important tips for getting subs!

Here are 5 tips on how you can make a schedule for yourself and actually stick to it. Read to the end to find out which are the best days to post to YouTube!

People who read this also read：
5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

1. Be Specific About Your YouTube Posting Schedule

Don’t just say you’re going to post a new video every week, decide on a specific day and time. If your subscribers expect new posts from you Thursdays at 4 pm, they will check your channel for those new posts every Thursday at 4 pm. This will make it easier for you to keep your view count close to your subscriber count.

The other benefit of being specific about your posting time is that the more specific you are, the less wiggle room you give yourself. Setting a clear deadline with yourself makes it harder to procrastinate.

2. Make Your YouTube Upload Schedule Public

Post your schedule somewhere potential subscribers can see it like in your channel banner, intro, or video descriptions. The reason schedules work as a tool for growth is that they allow your audience to build up anticipation. It will be easier for newcomers to your channel to feel that anticipation if you start setting expectations for them on their first visit.

Committing publicly to a posting schedule means making a promise to your viewers. If you break that promise, they will be disappointed. This social pressure should help to keep you posting consistently.

3. Remember That Posting on YouTube Takes Time

When you decide what day you want to post on, make sure that it’s a day where you have a lot of time to spend on things like writing your description, promoting your video, and answering comments.

It might be helpful to set a private deadline for yourself the day before your official post to upload your video and enter all of your metadata (title, description, tags). Then you can keep the video private until it’s time to post. You might also want to check out these tips on how to export and upload faster .

4. Bank YouTube Videos

It might happen that one week you’re full of ideas and energy and making videos is a breeze. It can be tempting to abandon your schedule and post more than normal, but you should resist that urge. Don’t waste all that energy – make the videos – but instead of posting them all right away, you should save them for weeks where you aren’t feeling the same enthusiasm.

5. Set Realistic Goals

Your schedule shouldn’t leave you feeling burnt out. When you’re coming up with your schedule, think realistically about how much time you have to devote to YouTube and how much time you need to spend on a video. Give yourself enough time that you can keep to your schedule without feeling rushed.

Never make your schedule based on what other YouTubers are doing. Your lives are different.

Posting once a week is a good standard schedule, but if you like to spend a lot of time editing your videos and you work full time then maybe once a week isn’t realistic for you. Maybe you should post once every two weeks.

The Best Days and Times to Post to YouTube

The best times to post are Thursdays and Fridays between 12 and 3pm (in the time zone of the majority of your subscribers – just check analytics in your Creator Studio). These are the times when there are the most viewers available to watch your videos. Monday and Tuesday are the worst days to post.

Amy’s scheduling advice: don’t bite off more than you can chew!

So, how many times do you upload per week, or per month? How often should you upload to YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Visionary Video Planning Using the Power of Google Trends

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett