Unveiling Potential Videos Through Google Trend Study

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

A Step-by-Step Aspect Ratio Guide for YouTube Creators

Yes, you are right. Social media is the platform that no one can refrain from in the current world of technology, news, events, and friends. One such platform gained so much popularity in the last few years. That is YouTube, a platform that is used worldwide for a multitude of purposes. Such as watching videos, uploading or sharing videos, tutorials, trends, series, coaching, serials, shorts videos, news, events, displaying ads, and lots more. No doubt, the list is endless.

Well, while dealing with YouTube videos, there is one most crucial point to keep in mind. If you have a vision or some thought, you can create a new genre of video under YouTube. And that is the YouTube Aspect Ratio, to have the best visual experience for the users worldwide.

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.

In this article

01 [Aspect Ratio for YouTube Videos](#Part 1)

02 [YouTube Shorts Aspect Ratio](#Part 2)

03 [Aspect Ratios for YouTube Ads](#Part 3)

04 [Think More about YouTube Aspect Ratio](#Part 4)

Part 1 Aspect Ratio for YouTube Videos

YouTube is the platform that demands perfection, not in terms of the content of the video only, but there are some other aspects that one needs to consider. So, what could be the right approach while dealing with YouTube Video or Photo size? Thinking what could that be? Well, friends, it is the YouTube Video Ratio or, in simple terms, YouTube Aspect Ratio that tells a lot about the visual representation of the video. If YouTube Video dimension size is not as per the required parameter or according to the device screen, it is so. Then YouTube itself makes adjustments to the rest of the video corners filled with either white or grey bar, which is not the right approach for an appropriate user experience. For that, you must be aware of the required width and height of YouTube Video, that is, YouTube Video Aspect Ratio. Below are covered prime devices with their YouTube Aspect Ratio and related information. Go through them to get the basic idea:

Note: YouTube Video Player can adjust the video size automatically to make it fit into the screen. Sometimes, doing so results in a bar’s white or grey/black area along the edges.

● YouTube Aspect Ratio for Desktop/PC Version:

If you are a desktop, PC, or laptop user, the standard YouTube Aspect ratio is 16:9, which is for landscape view. In the case of vertical video with a YouTube Aspect Ratio of 9:16, YouTube will make some adjustments by providing padding to the corner of the video. (That is not the right way for the optimum view as it may result in interfering with the dynamic vision of the YouTube Video.)

● YouTube Video Aspect Ratio for Android devices:

There is an interesting fact about the YouTube Video Ratio for Android devices. Actually, in the case of Android mobile devices, the YouTube app will make an auto adjustment to the video file size and set the video as per the screen space.

● YouTube Video Ratio for iOS Version

Like Android phones, iOS devices such as iPhone, iPad, YouTube App player will also automatically adjust the Video file size to fit the screen. It does not matter whether the video is in Square, horizontal or vertical format; it will auto-adjust the aspect ratio.

Let’s take the example of Vertical Video display in YouTube Screen:

Also, by selecting the Expand option, the video will adjust itself to fill the entire screen.

Part 2 YouTube Shorts Aspect Ratio

The world is moving swiftly, and with day passing, people want to complete their tasks as quickly as possible. The impact is seen in the field of the YouTube Video making process also with the introduction of YouTube Shorts. After following the short video trends of TikTok, this time YouTube appeared with its new feature YouTube Shorts, which allows a user to create a short video that ranges from 15 to 60 seconds. The only need is for a Smartphone and YouTube Application Shorts camera. And then you are good to go. Note that YouTube Shorts videos get searched and watched by people mainly through their phones.

Here also comes the concept of YouTube Shorts Ratio as YouTube Videos primarily follows Vertical format. Following are the requirement for YouTube Shorts Ratio:

Aspect Ratio: Vertical format standard ratio is 9:16 (That fill up the entire screen vertically)

Resolution: To comply with vertical format, the required resolution is 1920X1080 px.

Note: There is also provision for square videos with a 1:1 ratio for YouTube Shorts. But that results in extra white or black padding at the top and bottom areas.

Other possible YouTube Shorts ratios are 4:5, 2:3, 1:2.

Part 3 Aspect Ratios for YouTube Ads

If you want to monetize from your video or Shorts, use YouTube Ads to generate additional income. Or, if you are already in some business and want to grow your business, do it with YouTube Ads.

Now, you might be wondering, what would be the possible YouTube Outro size or YouTube Video Aspect Ratio for YouTube Ads? Check here:

YouTube Video Aspect ratio and Proportions: 19:9 (640X360), 4:3 (480X360)

Aspect Ratio for Desktop Ads: 16:9

Sponsor Card Ads Ratio: 1:1

True View Discovery Ads Ratio: 16:9 or 4:3

Part 4 Think More about YouTube Aspect Ratio

You have been listening about YouTube Screen size or YouTube Aspect Ratio so far many times. Now the biggest question is, how to adjust the Aspect Ratio of YouTube Video or Shorts?

Are you puzzled?

Yeah! Wait, there is the solution. Edit the aspect ratio of your video before uploading it under the YouTube Platform. For that purpose, there is one option named Wondershae Filmora Video Editor That is used to provide you with the Aspect ratio editing and modification option.

Let’s understand how you can do so with Wondershare Filmora that most YouTubers are using to edit and adjust the Aspect Ratio of YouTube Videos.

You need to download and launch the software from the main window. There is a drop-down choice to select the desired aspect ratio for the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora >

There is another option also, after launching the software, upload your project video. Then, under Project settings, change and set the required aspect ratio.

Simple isn’t it. Yes, the process is quite simple. You can easily change YouTube Video size dimensions without any hassle using Wondershare Filmora editor and that quickly. So, get up and record some interesting YouTube videos or Shorts, mix them up with colors, spicy talk, and change the aspect ratio with ease. You are ready to rock the world of YouTube videos with these simple steps, the right approach that most YouTube Videomakers follow worldwide.

Conclusion

● So guys, finally, I hope now you are pretty sure about what is YouTube video ratio, its importance while dealing with videos, shorts, or posting any ads to promote your business. YouTube file size is something that is changing its dimensions as per the user experience and needs. In the last few years, the user base shifted from TV, desktop to phone, laptops, and smart devices. As a result, the aspect ratio also gets changed with time. Thus, having a proper understanding of adjusting the width and height of YouTube Videos to bring the dynamic vision to the video will create a real difference. Also, using Wondershare Filmora will open the door of options to modify your YouTube file size and many editing options along with.

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.

In this article

01 [Aspect Ratio for YouTube Videos](#Part 1)

02 [YouTube Shorts Aspect Ratio](#Part 2)

03 [Aspect Ratios for YouTube Ads](#Part 3)

04 [Think More about YouTube Aspect Ratio](#Part 4)

Part 1 Aspect Ratio for YouTube Videos

YouTube is the platform that demands perfection, not in terms of the content of the video only, but there are some other aspects that one needs to consider. So, what could be the right approach while dealing with YouTube Video or Photo size? Thinking what could that be? Well, friends, it is the YouTube Video Ratio or, in simple terms, YouTube Aspect Ratio that tells a lot about the visual representation of the video. If YouTube Video dimension size is not as per the required parameter or according to the device screen, it is so. Then YouTube itself makes adjustments to the rest of the video corners filled with either white or grey bar, which is not the right approach for an appropriate user experience. For that, you must be aware of the required width and height of YouTube Video, that is, YouTube Video Aspect Ratio. Below are covered prime devices with their YouTube Aspect Ratio and related information. Go through them to get the basic idea:

Note: YouTube Video Player can adjust the video size automatically to make it fit into the screen. Sometimes, doing so results in a bar’s white or grey/black area along the edges.

● YouTube Aspect Ratio for Desktop/PC Version:

If you are a desktop, PC, or laptop user, the standard YouTube Aspect ratio is 16:9, which is for landscape view. In the case of vertical video with a YouTube Aspect Ratio of 9:16, YouTube will make some adjustments by providing padding to the corner of the video. (That is not the right way for the optimum view as it may result in interfering with the dynamic vision of the YouTube Video.)

● YouTube Video Aspect Ratio for Android devices:

There is an interesting fact about the YouTube Video Ratio for Android devices. Actually, in the case of Android mobile devices, the YouTube app will make an auto adjustment to the video file size and set the video as per the screen space.

● YouTube Video Ratio for iOS Version

Like Android phones, iOS devices such as iPhone, iPad, YouTube App player will also automatically adjust the Video file size to fit the screen. It does not matter whether the video is in Square, horizontal or vertical format; it will auto-adjust the aspect ratio.

Let’s take the example of Vertical Video display in YouTube Screen:

Also, by selecting the Expand option, the video will adjust itself to fill the entire screen.

Part 2 YouTube Shorts Aspect Ratio

The world is moving swiftly, and with day passing, people want to complete their tasks as quickly as possible. The impact is seen in the field of the YouTube Video making process also with the introduction of YouTube Shorts. After following the short video trends of TikTok, this time YouTube appeared with its new feature YouTube Shorts, which allows a user to create a short video that ranges from 15 to 60 seconds. The only need is for a Smartphone and YouTube Application Shorts camera. And then you are good to go. Note that YouTube Shorts videos get searched and watched by people mainly through their phones.

Here also comes the concept of YouTube Shorts Ratio as YouTube Videos primarily follows Vertical format. Following are the requirement for YouTube Shorts Ratio:

Aspect Ratio: Vertical format standard ratio is 9:16 (That fill up the entire screen vertically)

Resolution: To comply with vertical format, the required resolution is 1920X1080 px.

Note: There is also provision for square videos with a 1:1 ratio for YouTube Shorts. But that results in extra white or black padding at the top and bottom areas.

Other possible YouTube Shorts ratios are 4:5, 2:3, 1:2.

Part 3 Aspect Ratios for YouTube Ads

If you want to monetize from your video or Shorts, use YouTube Ads to generate additional income. Or, if you are already in some business and want to grow your business, do it with YouTube Ads.

Now, you might be wondering, what would be the possible YouTube Outro size or YouTube Video Aspect Ratio for YouTube Ads? Check here:

YouTube Video Aspect ratio and Proportions: 19:9 (640X360), 4:3 (480X360)

Aspect Ratio for Desktop Ads: 16:9

Sponsor Card Ads Ratio: 1:1

True View Discovery Ads Ratio: 16:9 or 4:3

Part 4 Think More about YouTube Aspect Ratio

You have been listening about YouTube Screen size or YouTube Aspect Ratio so far many times. Now the biggest question is, how to adjust the Aspect Ratio of YouTube Video or Shorts?

Are you puzzled?

Yeah! Wait, there is the solution. Edit the aspect ratio of your video before uploading it under the YouTube Platform. For that purpose, there is one option named Wondershae Filmora Video Editor That is used to provide you with the Aspect ratio editing and modification option.

Let’s understand how you can do so with Wondershare Filmora that most YouTubers are using to edit and adjust the Aspect Ratio of YouTube Videos.

You need to download and launch the software from the main window. There is a drop-down choice to select the desired aspect ratio for the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora >

There is another option also, after launching the software, upload your project video. Then, under Project settings, change and set the required aspect ratio.

Simple isn’t it. Yes, the process is quite simple. You can easily change YouTube Video size dimensions without any hassle using Wondershare Filmora editor and that quickly. So, get up and record some interesting YouTube videos or Shorts, mix them up with colors, spicy talk, and change the aspect ratio with ease. You are ready to rock the world of YouTube videos with these simple steps, the right approach that most YouTube Videomakers follow worldwide.

Conclusion

● So guys, finally, I hope now you are pretty sure about what is YouTube video ratio, its importance while dealing with videos, shorts, or posting any ads to promote your business. YouTube file size is something that is changing its dimensions as per the user experience and needs. In the last few years, the user base shifted from TV, desktop to phone, laptops, and smart devices. As a result, the aspect ratio also gets changed with time. Thus, having a proper understanding of adjusting the width and height of YouTube Videos to bring the dynamic vision to the video will create a real difference. Also, using Wondershare Filmora will open the door of options to modify your YouTube file size and many editing options along with.

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.

In this article

01 [Aspect Ratio for YouTube Videos](#Part 1)

02 [YouTube Shorts Aspect Ratio](#Part 2)

03 [Aspect Ratios for YouTube Ads](#Part 3)

04 [Think More about YouTube Aspect Ratio](#Part 4)

Part 1 Aspect Ratio for YouTube Videos

YouTube is the platform that demands perfection, not in terms of the content of the video only, but there are some other aspects that one needs to consider. So, what could be the right approach while dealing with YouTube Video or Photo size? Thinking what could that be? Well, friends, it is the YouTube Video Ratio or, in simple terms, YouTube Aspect Ratio that tells a lot about the visual representation of the video. If YouTube Video dimension size is not as per the required parameter or according to the device screen, it is so. Then YouTube itself makes adjustments to the rest of the video corners filled with either white or grey bar, which is not the right approach for an appropriate user experience. For that, you must be aware of the required width and height of YouTube Video, that is, YouTube Video Aspect Ratio. Below are covered prime devices with their YouTube Aspect Ratio and related information. Go through them to get the basic idea:

Note: YouTube Video Player can adjust the video size automatically to make it fit into the screen. Sometimes, doing so results in a bar’s white or grey/black area along the edges.

● YouTube Aspect Ratio for Desktop/PC Version:

If you are a desktop, PC, or laptop user, the standard YouTube Aspect ratio is 16:9, which is for landscape view. In the case of vertical video with a YouTube Aspect Ratio of 9:16, YouTube will make some adjustments by providing padding to the corner of the video. (That is not the right way for the optimum view as it may result in interfering with the dynamic vision of the YouTube Video.)

● YouTube Video Aspect Ratio for Android devices:

There is an interesting fact about the YouTube Video Ratio for Android devices. Actually, in the case of Android mobile devices, the YouTube app will make an auto adjustment to the video file size and set the video as per the screen space.

● YouTube Video Ratio for iOS Version

Like Android phones, iOS devices such as iPhone, iPad, YouTube App player will also automatically adjust the Video file size to fit the screen. It does not matter whether the video is in Square, horizontal or vertical format; it will auto-adjust the aspect ratio.

Let’s take the example of Vertical Video display in YouTube Screen:

Also, by selecting the Expand option, the video will adjust itself to fill the entire screen.

Part 2 YouTube Shorts Aspect Ratio

The world is moving swiftly, and with day passing, people want to complete their tasks as quickly as possible. The impact is seen in the field of the YouTube Video making process also with the introduction of YouTube Shorts. After following the short video trends of TikTok, this time YouTube appeared with its new feature YouTube Shorts, which allows a user to create a short video that ranges from 15 to 60 seconds. The only need is for a Smartphone and YouTube Application Shorts camera. And then you are good to go. Note that YouTube Shorts videos get searched and watched by people mainly through their phones.

Here also comes the concept of YouTube Shorts Ratio as YouTube Videos primarily follows Vertical format. Following are the requirement for YouTube Shorts Ratio:

Aspect Ratio: Vertical format standard ratio is 9:16 (That fill up the entire screen vertically)

Resolution: To comply with vertical format, the required resolution is 1920X1080 px.

Note: There is also provision for square videos with a 1:1 ratio for YouTube Shorts. But that results in extra white or black padding at the top and bottom areas.

Other possible YouTube Shorts ratios are 4:5, 2:3, 1:2.

Part 3 Aspect Ratios for YouTube Ads

If you want to monetize from your video or Shorts, use YouTube Ads to generate additional income. Or, if you are already in some business and want to grow your business, do it with YouTube Ads.

Now, you might be wondering, what would be the possible YouTube Outro size or YouTube Video Aspect Ratio for YouTube Ads? Check here:

YouTube Video Aspect ratio and Proportions: 19:9 (640X360), 4:3 (480X360)

Aspect Ratio for Desktop Ads: 16:9

Sponsor Card Ads Ratio: 1:1

True View Discovery Ads Ratio: 16:9 or 4:3

Part 4 Think More about YouTube Aspect Ratio

You have been listening about YouTube Screen size or YouTube Aspect Ratio so far many times. Now the biggest question is, how to adjust the Aspect Ratio of YouTube Video or Shorts?

Are you puzzled?

Yeah! Wait, there is the solution. Edit the aspect ratio of your video before uploading it under the YouTube Platform. For that purpose, there is one option named Wondershae Filmora Video Editor That is used to provide you with the Aspect ratio editing and modification option.

Let’s understand how you can do so with Wondershare Filmora that most YouTubers are using to edit and adjust the Aspect Ratio of YouTube Videos.

You need to download and launch the software from the main window. There is a drop-down choice to select the desired aspect ratio for the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora >

There is another option also, after launching the software, upload your project video. Then, under Project settings, change and set the required aspect ratio.

Simple isn’t it. Yes, the process is quite simple. You can easily change YouTube Video size dimensions without any hassle using Wondershare Filmora editor and that quickly. So, get up and record some interesting YouTube videos or Shorts, mix them up with colors, spicy talk, and change the aspect ratio with ease. You are ready to rock the world of YouTube videos with these simple steps, the right approach that most YouTube Videomakers follow worldwide.

Conclusion

● So guys, finally, I hope now you are pretty sure about what is YouTube video ratio, its importance while dealing with videos, shorts, or posting any ads to promote your business. YouTube file size is something that is changing its dimensions as per the user experience and needs. In the last few years, the user base shifted from TV, desktop to phone, laptops, and smart devices. As a result, the aspect ratio also gets changed with time. Thus, having a proper understanding of adjusting the width and height of YouTube Videos to bring the dynamic vision to the video will create a real difference. Also, using Wondershare Filmora will open the door of options to modify your YouTube file size and many editing options along with.

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.

In this article

01 [Aspect Ratio for YouTube Videos](#Part 1)

02 [YouTube Shorts Aspect Ratio](#Part 2)

03 [Aspect Ratios for YouTube Ads](#Part 3)

04 [Think More about YouTube Aspect Ratio](#Part 4)

Part 1 Aspect Ratio for YouTube Videos

YouTube is the platform that demands perfection, not in terms of the content of the video only, but there are some other aspects that one needs to consider. So, what could be the right approach while dealing with YouTube Video or Photo size? Thinking what could that be? Well, friends, it is the YouTube Video Ratio or, in simple terms, YouTube Aspect Ratio that tells a lot about the visual representation of the video. If YouTube Video dimension size is not as per the required parameter or according to the device screen, it is so. Then YouTube itself makes adjustments to the rest of the video corners filled with either white or grey bar, which is not the right approach for an appropriate user experience. For that, you must be aware of the required width and height of YouTube Video, that is, YouTube Video Aspect Ratio. Below are covered prime devices with their YouTube Aspect Ratio and related information. Go through them to get the basic idea:

Note: YouTube Video Player can adjust the video size automatically to make it fit into the screen. Sometimes, doing so results in a bar’s white or grey/black area along the edges.

● YouTube Aspect Ratio for Desktop/PC Version:

If you are a desktop, PC, or laptop user, the standard YouTube Aspect ratio is 16:9, which is for landscape view. In the case of vertical video with a YouTube Aspect Ratio of 9:16, YouTube will make some adjustments by providing padding to the corner of the video. (That is not the right way for the optimum view as it may result in interfering with the dynamic vision of the YouTube Video.)

● YouTube Video Aspect Ratio for Android devices:

There is an interesting fact about the YouTube Video Ratio for Android devices. Actually, in the case of Android mobile devices, the YouTube app will make an auto adjustment to the video file size and set the video as per the screen space.

● YouTube Video Ratio for iOS Version

Like Android phones, iOS devices such as iPhone, iPad, YouTube App player will also automatically adjust the Video file size to fit the screen. It does not matter whether the video is in Square, horizontal or vertical format; it will auto-adjust the aspect ratio.

Let’s take the example of Vertical Video display in YouTube Screen:

Also, by selecting the Expand option, the video will adjust itself to fill the entire screen.

Part 2 YouTube Shorts Aspect Ratio

The world is moving swiftly, and with day passing, people want to complete their tasks as quickly as possible. The impact is seen in the field of the YouTube Video making process also with the introduction of YouTube Shorts. After following the short video trends of TikTok, this time YouTube appeared with its new feature YouTube Shorts, which allows a user to create a short video that ranges from 15 to 60 seconds. The only need is for a Smartphone and YouTube Application Shorts camera. And then you are good to go. Note that YouTube Shorts videos get searched and watched by people mainly through their phones.

Here also comes the concept of YouTube Shorts Ratio as YouTube Videos primarily follows Vertical format. Following are the requirement for YouTube Shorts Ratio:

Aspect Ratio: Vertical format standard ratio is 9:16 (That fill up the entire screen vertically)

Resolution: To comply with vertical format, the required resolution is 1920X1080 px.

Note: There is also provision for square videos with a 1:1 ratio for YouTube Shorts. But that results in extra white or black padding at the top and bottom areas.

Other possible YouTube Shorts ratios are 4:5, 2:3, 1:2.

Part 3 Aspect Ratios for YouTube Ads

If you want to monetize from your video or Shorts, use YouTube Ads to generate additional income. Or, if you are already in some business and want to grow your business, do it with YouTube Ads.

Now, you might be wondering, what would be the possible YouTube Outro size or YouTube Video Aspect Ratio for YouTube Ads? Check here:

YouTube Video Aspect ratio and Proportions: 19:9 (640X360), 4:3 (480X360)

Aspect Ratio for Desktop Ads: 16:9

Sponsor Card Ads Ratio: 1:1

True View Discovery Ads Ratio: 16:9 or 4:3

Part 4 Think More about YouTube Aspect Ratio

You have been listening about YouTube Screen size or YouTube Aspect Ratio so far many times. Now the biggest question is, how to adjust the Aspect Ratio of YouTube Video or Shorts?

Are you puzzled?

Yeah! Wait, there is the solution. Edit the aspect ratio of your video before uploading it under the YouTube Platform. For that purpose, there is one option named Wondershae Filmora Video Editor That is used to provide you with the Aspect ratio editing and modification option.

Let’s understand how you can do so with Wondershare Filmora that most YouTubers are using to edit and adjust the Aspect Ratio of YouTube Videos.

You need to download and launch the software from the main window. There is a drop-down choice to select the desired aspect ratio for the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora >

There is another option also, after launching the software, upload your project video. Then, under Project settings, change and set the required aspect ratio.

Simple isn’t it. Yes, the process is quite simple. You can easily change YouTube Video size dimensions without any hassle using Wondershare Filmora editor and that quickly. So, get up and record some interesting YouTube videos or Shorts, mix them up with colors, spicy talk, and change the aspect ratio with ease. You are ready to rock the world of YouTube videos with these simple steps, the right approach that most YouTube Videomakers follow worldwide.

Conclusion

● So guys, finally, I hope now you are pretty sure about what is YouTube video ratio, its importance while dealing with videos, shorts, or posting any ads to promote your business. YouTube file size is something that is changing its dimensions as per the user experience and needs. In the last few years, the user base shifted from TV, desktop to phone, laptops, and smart devices. As a result, the aspect ratio also gets changed with time. Thus, having a proper understanding of adjusting the width and height of YouTube Videos to bring the dynamic vision to the video will create a real difference. Also, using Wondershare Filmora will open the door of options to modify your YouTube file size and many editing options along with.