Unlocking YouTube Success: Top Video Strategies to Explode Views

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Safe Video Extraction From YouTube - Tips on Downloading to MP4

How to Convert YouTube to MP4 Safely? [Step by Step Guide]

Richard Bennett

Mar 27, 2024• Proven solutions

Viewing the videos online is not always feasible, limiting you to go connection-oriented.

So if you are looking for ways to entertain yourself without network limitation while enjoying the best quality video then you utterly need a YouTube video converter to convert YouTube to mp4 safe.

Here we present some of the best applications to easily and safely convert your YouTube video to MP4 within few clicks. Let’s get deep into it!

You will Learn :

• What is the MP4 Video File Format?
• How to Convert YouTube Videos to MP4 File Format?
• What Is Meant By Unsafe Video File Conversion?
• Tips To Prevent Unsafe Video File Format Conversion

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

What is the MP4 Video File Format?

MP4 file refers to the digital media file format that is officially known by .mp4 file extension. It is solely used for the purpose of audio and video file storage. Other forms of media like stagnant images and subtitles etc. can also be stored in this file format.

This file format is one of the highly accessible, easy-to-use and most convenient formats worldwide at the same time. This is a safe and protected file format by using the DRM technology which performs copyrights protection of the digital media files.

It can be imagined as a container that contains the combination of audio, video, still images and subtitles, all in a single consolidated file. Advanced data like users’ interactivity, menus, and 3D Graphics can also be stored in this format.

Key Features of MP4

• Open standard format used worldwide
• Easy to use file format
• Highly accessible
• Compatible with all operating systems, thus allow convenience in distribution and sharing
• Reliable file format
• Captures precise, vivid and sharp imaging of high mobility content which makes it perfect for video recording.
• The most convenient and high-quality choice for online video streaming and editing.
• The conversion into MP4 file format preserves the original content quality
• Supported by almost all video-based applications.

MP4 Usage

Be it a YouTube video or any video related content, MP4 file format is compatible in every domain over the internet.

The highlighting feature of this file format is that it converts into the targeted file formatting by occupying relatively smaller disk storage yet gives an impeccable output quality. The ease of use and wide range of benefits are the reasons why this file format is being used worldwide. This format is mainly used in online video streaming and in the creation of exclusive web-supported videos.

You may also like: How to Convert Youtube to MP3[Three Ways]

How to Convert YouTube Videos to MP4 File Format on MAC/Windows [Best Converters Provided]

There are various converters and players that support this file format. So in this part, we will show you how to convert YouTube to MP4 safely step by step. Besides, some popular safe video format converters will also be introduced to you.

Best Video Converter for Windows/Mac: Wondershare Filmora

There is a pool of software available for you to convert YouTube videos into an MP4 file format. But to level it up, Filmora is an option that not only gives promising yet professional results but is compatible with Windows and Mac both operating systems. So if you are looking for a safe YouTube to MP4 video file converter then look no further!

It’s free to download the link of Filmora for Mac and Windows operating systems.

Key Features:

• Noise reduction
• Audio transitions
• Enhances video quality by lessening the size
• Fast import and export option
• Available for both platform MAC and Windows
• User-friendly interface
• The pool of advance options available

Step-By-Step Guide to Convert YouTube to Mp4 Safe Using Filmora:

Step1: Load the Filmora package and run the program. Import the YouTube targeted video file by simply drag and drop option onto the main interface.

Step 2: After successfully importing the file, click on the export button and “Local” to save on the device storage.

Step 3: Click on “setting” to set the desired parameters of the targeted video.

Step 4: Choose the file format “MP4” on the left pane and click on “Export”. Wait for a few minutes and you are done!

For a video tutorial on converting YouTube videos into MP4, refer below.

You may also like: How to Change Video Format [Free Tutorial] >>

What Is Meant By Unsafe Video File Conversion?

When you opt for any free and open-source web application in order to convert the video format of any targeted video, you may find not be able to rectify the vulnerabilities behind the application but it may cost you with your privacy, data theft or lousy file conversion.

Just because it is free doesn’t always ensures the reliability of the application.

You may encounter:

• Malware or viruses that may result in breaching your private data
• May give you lousy quality after transcoding
• Lossy compression format in the end

Tips To Prevent Unsafe Video File Format Conversion

It is always preferable to be safe and cautious beforehand rather than curing the disease afterward. There are some useful tips and tricks that you can always use while not only using and downloading the video format converters but any software in general.

So here we are to save you from any potential vulnerabilities that might come across with the use of YouTube video format converters:

1. Always download the converter from an authenticated/official website.
2. When coming across Ads or pop-ups, never click on it.
3. Never enter your personal credentials unnecessarily like username, password, credit card number or phone number. That might be a trap to hack and breach your privacy for data theft or any other undesirable purposes.
4. Check for reviews of the website or software before downloading it.
5. Download a good antivirus and scan your downloads for any potential viruses.
6. Prefer to download YouTube videos from YouTube sites only. As others might download a file from an illegal video archive.
7. The tool ought to work as it was promised/advertised to work like, having the same features and gives the promised result without taking extensive time.
8. Monitor the behavior of your PC.

You may also like: How to Record YouTube Videos on Your PC [Only 5 Steps] >>

Conclusion

Without bounding yourself with the restriction of the internet, you can now access your favorite playlist in the best MP4 quality using any of the above-mentioned software.

But, the free availability, the utmost reliability, fast speed transcoding and lastly, software compatibility in both the platform, Mac and Windows makes Filmora the most feasible, safe and easily accessible software to convert YouTube videos to mp4 safe.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Viewing the videos online is not always feasible, limiting you to go connection-oriented.

So if you are looking for ways to entertain yourself without network limitation while enjoying the best quality video then you utterly need a YouTube video converter to convert YouTube to mp4 safe.

Here we present some of the best applications to easily and safely convert your YouTube video to MP4 within few clicks. Let’s get deep into it!

You will Learn :

• What is the MP4 Video File Format?
• How to Convert YouTube Videos to MP4 File Format?
• What Is Meant By Unsafe Video File Conversion?
• Tips To Prevent Unsafe Video File Format Conversion

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

What is the MP4 Video File Format?

MP4 file refers to the digital media file format that is officially known by .mp4 file extension. It is solely used for the purpose of audio and video file storage. Other forms of media like stagnant images and subtitles etc. can also be stored in this file format.

This file format is one of the highly accessible, easy-to-use and most convenient formats worldwide at the same time. This is a safe and protected file format by using the DRM technology which performs copyrights protection of the digital media files.

It can be imagined as a container that contains the combination of audio, video, still images and subtitles, all in a single consolidated file. Advanced data like users’ interactivity, menus, and 3D Graphics can also be stored in this format.

Key Features of MP4

• Open standard format used worldwide
• Easy to use file format
• Highly accessible
• Compatible with all operating systems, thus allow convenience in distribution and sharing
• Reliable file format
• Captures precise, vivid and sharp imaging of high mobility content which makes it perfect for video recording.
• The most convenient and high-quality choice for online video streaming and editing.
• The conversion into MP4 file format preserves the original content quality
• Supported by almost all video-based applications.

MP4 Usage

Be it a YouTube video or any video related content, MP4 file format is compatible in every domain over the internet.

The highlighting feature of this file format is that it converts into the targeted file formatting by occupying relatively smaller disk storage yet gives an impeccable output quality. The ease of use and wide range of benefits are the reasons why this file format is being used worldwide. This format is mainly used in online video streaming and in the creation of exclusive web-supported videos.

You may also like: How to Convert Youtube to MP3[Three Ways]

How to Convert YouTube Videos to MP4 File Format on MAC/Windows [Best Converters Provided]

There are various converters and players that support this file format. So in this part, we will show you how to convert YouTube to MP4 safely step by step. Besides, some popular safe video format converters will also be introduced to you.

Best Video Converter for Windows/Mac: Wondershare Filmora

There is a pool of software available for you to convert YouTube videos into an MP4 file format. But to level it up, Filmora is an option that not only gives promising yet professional results but is compatible with Windows and Mac both operating systems. So if you are looking for a safe YouTube to MP4 video file converter then look no further!

It’s free to download the link of Filmora for Mac and Windows operating systems.

Key Features:

• Noise reduction
• Audio transitions
• Enhances video quality by lessening the size
• Fast import and export option
• Available for both platform MAC and Windows
• User-friendly interface
• The pool of advance options available

Step-By-Step Guide to Convert YouTube to Mp4 Safe Using Filmora:

Step1: Load the Filmora package and run the program. Import the YouTube targeted video file by simply drag and drop option onto the main interface.

Step 2: After successfully importing the file, click on the export button and “Local” to save on the device storage.

Step 3: Click on “setting” to set the desired parameters of the targeted video.

Step 4: Choose the file format “MP4” on the left pane and click on “Export”. Wait for a few minutes and you are done!

For a video tutorial on converting YouTube videos into MP4, refer below.

You may also like: How to Change Video Format [Free Tutorial] >>

What Is Meant By Unsafe Video File Conversion?

When you opt for any free and open-source web application in order to convert the video format of any targeted video, you may find not be able to rectify the vulnerabilities behind the application but it may cost you with your privacy, data theft or lousy file conversion.

Just because it is free doesn’t always ensures the reliability of the application.

You may encounter:

• Malware or viruses that may result in breaching your private data
• May give you lousy quality after transcoding
• Lossy compression format in the end

Tips To Prevent Unsafe Video File Format Conversion

It is always preferable to be safe and cautious beforehand rather than curing the disease afterward. There are some useful tips and tricks that you can always use while not only using and downloading the video format converters but any software in general.

So here we are to save you from any potential vulnerabilities that might come across with the use of YouTube video format converters:

1. Always download the converter from an authenticated/official website.
2. When coming across Ads or pop-ups, never click on it.
3. Never enter your personal credentials unnecessarily like username, password, credit card number or phone number. That might be a trap to hack and breach your privacy for data theft or any other undesirable purposes.
4. Check for reviews of the website or software before downloading it.
5. Download a good antivirus and scan your downloads for any potential viruses.
6. Prefer to download YouTube videos from YouTube sites only. As others might download a file from an illegal video archive.
7. The tool ought to work as it was promised/advertised to work like, having the same features and gives the promised result without taking extensive time.
8. Monitor the behavior of your PC.

You may also like: How to Record YouTube Videos on Your PC [Only 5 Steps] >>

Conclusion

Without bounding yourself with the restriction of the internet, you can now access your favorite playlist in the best MP4 quality using any of the above-mentioned software.

But, the free availability, the utmost reliability, fast speed transcoding and lastly, software compatibility in both the platform, Mac and Windows makes Filmora the most feasible, safe and easily accessible software to convert YouTube videos to mp4 safe.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Viewing the videos online is not always feasible, limiting you to go connection-oriented.

So if you are looking for ways to entertain yourself without network limitation while enjoying the best quality video then you utterly need a YouTube video converter to convert YouTube to mp4 safe.

Here we present some of the best applications to easily and safely convert your YouTube video to MP4 within few clicks. Let’s get deep into it!

You will Learn :

• What is the MP4 Video File Format?
• How to Convert YouTube Videos to MP4 File Format?
• What Is Meant By Unsafe Video File Conversion?
• Tips To Prevent Unsafe Video File Format Conversion

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

What is the MP4 Video File Format?

MP4 file refers to the digital media file format that is officially known by .mp4 file extension. It is solely used for the purpose of audio and video file storage. Other forms of media like stagnant images and subtitles etc. can also be stored in this file format.

This file format is one of the highly accessible, easy-to-use and most convenient formats worldwide at the same time. This is a safe and protected file format by using the DRM technology which performs copyrights protection of the digital media files.

It can be imagined as a container that contains the combination of audio, video, still images and subtitles, all in a single consolidated file. Advanced data like users’ interactivity, menus, and 3D Graphics can also be stored in this format.

Key Features of MP4

• Open standard format used worldwide
• Easy to use file format
• Highly accessible
• Compatible with all operating systems, thus allow convenience in distribution and sharing
• Reliable file format
• Captures precise, vivid and sharp imaging of high mobility content which makes it perfect for video recording.
• The most convenient and high-quality choice for online video streaming and editing.
• The conversion into MP4 file format preserves the original content quality
• Supported by almost all video-based applications.

MP4 Usage

Be it a YouTube video or any video related content, MP4 file format is compatible in every domain over the internet.

The highlighting feature of this file format is that it converts into the targeted file formatting by occupying relatively smaller disk storage yet gives an impeccable output quality. The ease of use and wide range of benefits are the reasons why this file format is being used worldwide. This format is mainly used in online video streaming and in the creation of exclusive web-supported videos.

You may also like: How to Convert Youtube to MP3[Three Ways]

How to Convert YouTube Videos to MP4 File Format on MAC/Windows [Best Converters Provided]

There are various converters and players that support this file format. So in this part, we will show you how to convert YouTube to MP4 safely step by step. Besides, some popular safe video format converters will also be introduced to you.

Best Video Converter for Windows/Mac: Wondershare Filmora

There is a pool of software available for you to convert YouTube videos into an MP4 file format. But to level it up, Filmora is an option that not only gives promising yet professional results but is compatible with Windows and Mac both operating systems. So if you are looking for a safe YouTube to MP4 video file converter then look no further!

It’s free to download the link of Filmora for Mac and Windows operating systems.

Key Features:

• Noise reduction
• Audio transitions
• Enhances video quality by lessening the size
• Fast import and export option
• Available for both platform MAC and Windows
• User-friendly interface
• The pool of advance options available

Step-By-Step Guide to Convert YouTube to Mp4 Safe Using Filmora:

Step1: Load the Filmora package and run the program. Import the YouTube targeted video file by simply drag and drop option onto the main interface.

Step 2: After successfully importing the file, click on the export button and “Local” to save on the device storage.

Step 3: Click on “setting” to set the desired parameters of the targeted video.

Step 4: Choose the file format “MP4” on the left pane and click on “Export”. Wait for a few minutes and you are done!

For a video tutorial on converting YouTube videos into MP4, refer below.

You may also like: How to Change Video Format [Free Tutorial] >>

What Is Meant By Unsafe Video File Conversion?

When you opt for any free and open-source web application in order to convert the video format of any targeted video, you may find not be able to rectify the vulnerabilities behind the application but it may cost you with your privacy, data theft or lousy file conversion.

Just because it is free doesn’t always ensures the reliability of the application.

You may encounter:

• Malware or viruses that may result in breaching your private data
• May give you lousy quality after transcoding
• Lossy compression format in the end

Tips To Prevent Unsafe Video File Format Conversion

It is always preferable to be safe and cautious beforehand rather than curing the disease afterward. There are some useful tips and tricks that you can always use while not only using and downloading the video format converters but any software in general.

So here we are to save you from any potential vulnerabilities that might come across with the use of YouTube video format converters:

1. Always download the converter from an authenticated/official website.
2. When coming across Ads or pop-ups, never click on it.
3. Never enter your personal credentials unnecessarily like username, password, credit card number or phone number. That might be a trap to hack and breach your privacy for data theft or any other undesirable purposes.
4. Check for reviews of the website or software before downloading it.
5. Download a good antivirus and scan your downloads for any potential viruses.
6. Prefer to download YouTube videos from YouTube sites only. As others might download a file from an illegal video archive.
7. The tool ought to work as it was promised/advertised to work like, having the same features and gives the promised result without taking extensive time.
8. Monitor the behavior of your PC.

You may also like: How to Record YouTube Videos on Your PC [Only 5 Steps] >>

Conclusion

Without bounding yourself with the restriction of the internet, you can now access your favorite playlist in the best MP4 quality using any of the above-mentioned software.

But, the free availability, the utmost reliability, fast speed transcoding and lastly, software compatibility in both the platform, Mac and Windows makes Filmora the most feasible, safe and easily accessible software to convert YouTube videos to mp4 safe.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Viewing the videos online is not always feasible, limiting you to go connection-oriented.

So if you are looking for ways to entertain yourself without network limitation while enjoying the best quality video then you utterly need a YouTube video converter to convert YouTube to mp4 safe.

Here we present some of the best applications to easily and safely convert your YouTube video to MP4 within few clicks. Let’s get deep into it!

You will Learn :

• What is the MP4 Video File Format?
• How to Convert YouTube Videos to MP4 File Format?
• What Is Meant By Unsafe Video File Conversion?
• Tips To Prevent Unsafe Video File Format Conversion

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

What is the MP4 Video File Format?

MP4 file refers to the digital media file format that is officially known by .mp4 file extension. It is solely used for the purpose of audio and video file storage. Other forms of media like stagnant images and subtitles etc. can also be stored in this file format.

This file format is one of the highly accessible, easy-to-use and most convenient formats worldwide at the same time. This is a safe and protected file format by using the DRM technology which performs copyrights protection of the digital media files.

It can be imagined as a container that contains the combination of audio, video, still images and subtitles, all in a single consolidated file. Advanced data like users’ interactivity, menus, and 3D Graphics can also be stored in this format.

Key Features of MP4

• Open standard format used worldwide
• Easy to use file format
• Highly accessible
• Compatible with all operating systems, thus allow convenience in distribution and sharing
• Reliable file format
• Captures precise, vivid and sharp imaging of high mobility content which makes it perfect for video recording.
• The most convenient and high-quality choice for online video streaming and editing.
• The conversion into MP4 file format preserves the original content quality
• Supported by almost all video-based applications.

MP4 Usage

Be it a YouTube video or any video related content, MP4 file format is compatible in every domain over the internet.

The highlighting feature of this file format is that it converts into the targeted file formatting by occupying relatively smaller disk storage yet gives an impeccable output quality. The ease of use and wide range of benefits are the reasons why this file format is being used worldwide. This format is mainly used in online video streaming and in the creation of exclusive web-supported videos.

You may also like: How to Convert Youtube to MP3[Three Ways]

How to Convert YouTube Videos to MP4 File Format on MAC/Windows [Best Converters Provided]

There are various converters and players that support this file format. So in this part, we will show you how to convert YouTube to MP4 safely step by step. Besides, some popular safe video format converters will also be introduced to you.

Best Video Converter for Windows/Mac: Wondershare Filmora

There is a pool of software available for you to convert YouTube videos into an MP4 file format. But to level it up, Filmora is an option that not only gives promising yet professional results but is compatible with Windows and Mac both operating systems. So if you are looking for a safe YouTube to MP4 video file converter then look no further!

It’s free to download the link of Filmora for Mac and Windows operating systems.

Key Features:

• Noise reduction
• Audio transitions
• Enhances video quality by lessening the size
• Fast import and export option
• Available for both platform MAC and Windows
• User-friendly interface
• The pool of advance options available

Step-By-Step Guide to Convert YouTube to Mp4 Safe Using Filmora:

Step1: Load the Filmora package and run the program. Import the YouTube targeted video file by simply drag and drop option onto the main interface.

Step 2: After successfully importing the file, click on the export button and “Local” to save on the device storage.

Step 3: Click on “setting” to set the desired parameters of the targeted video.

Step 4: Choose the file format “MP4” on the left pane and click on “Export”. Wait for a few minutes and you are done!

For a video tutorial on converting YouTube videos into MP4, refer below.

You may also like: How to Change Video Format [Free Tutorial] >>

What Is Meant By Unsafe Video File Conversion?

When you opt for any free and open-source web application in order to convert the video format of any targeted video, you may find not be able to rectify the vulnerabilities behind the application but it may cost you with your privacy, data theft or lousy file conversion.

Just because it is free doesn’t always ensures the reliability of the application.

You may encounter:

• Malware or viruses that may result in breaching your private data
• May give you lousy quality after transcoding
• Lossy compression format in the end

Tips To Prevent Unsafe Video File Format Conversion

It is always preferable to be safe and cautious beforehand rather than curing the disease afterward. There are some useful tips and tricks that you can always use while not only using and downloading the video format converters but any software in general.

So here we are to save you from any potential vulnerabilities that might come across with the use of YouTube video format converters:

1. Always download the converter from an authenticated/official website.
2. When coming across Ads or pop-ups, never click on it.
3. Never enter your personal credentials unnecessarily like username, password, credit card number or phone number. That might be a trap to hack and breach your privacy for data theft or any other undesirable purposes.
4. Check for reviews of the website or software before downloading it.
5. Download a good antivirus and scan your downloads for any potential viruses.
6. Prefer to download YouTube videos from YouTube sites only. As others might download a file from an illegal video archive.
7. The tool ought to work as it was promised/advertised to work like, having the same features and gives the promised result without taking extensive time.
8. Monitor the behavior of your PC.

You may also like: How to Record YouTube Videos on Your PC [Only 5 Steps] >>

Conclusion

Without bounding yourself with the restriction of the internet, you can now access your favorite playlist in the best MP4 quality using any of the above-mentioned software.

But, the free availability, the utmost reliability, fast speed transcoding and lastly, software compatibility in both the platform, Mac and Windows makes Filmora the most feasible, safe and easily accessible software to convert YouTube videos to mp4 safe.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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