Unlocking Video Potential: The Art of YouTube Live 360 Streaming

How to live streaming 360 video to youtube

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1.Stream 360 to Youtube via Ricoh Theta S and OBS on PC
• Part2.Live Stream from Allie 360 Camera to YouTube on Mobile

1. Stream 360 to Youtube via Ricoh Theta S and OBS on PC

Step 1: First of all you need to get ready with your Ricoh Theta S 360 camera unit.

Step 2: Now visit the official website of Theta 360 in order to download your dedicated live streaming application.

Step 3: Get your application and install it on your Mac or PC as per need.

Step 4: It is time to plug in to your Ricoh Theta S 360 camera using your PC.

Step 5: Now select your device ‘Ricoh Theta S’ and then hit Okay.

Step 6: You will find option to register to application with your respective device. Select and hit register.

Step 7: As soon as your registration process is complete then un-plug your USB cable.

Step 8: It is time to turn the Ricoh Theta device to Live Mode; you simple need to press the top power and lower video button simultaneously to directly switch to the live mode.

Step 9: Once your device enters into Live Stream mode then a Led will start blinking on your device that represents your device is live at this moment.

Step 10: Now you need to plug in the USB cable again with your computer.

Step 11: Visit the official site of OBS and download your software; install it on your system.

Step 12: Go to create scene option and then switch to create sources.

Step 13: Select video capture device as your source from drop down menu.

Step 14: Now from available list select Theta UVC as your active video capture source.

Step 15: You need to adjust screen as per your requirements.

Step 16: Now move to YouTube and then hit New Live Events option.

Step 17: Complete the basic information.

Step 18: You need to move to advanced settings now; select 360 live stream option and then create event.

Step 19: Now complete the ingesting settings and finally select create new stream option.

Step 20: As soon as your event is created then you will be able to find your stream name on screen, copy it and simply paste it on OBS window.

Step 21: It is time to return to OBS settings and then you need to paste that copied name on stream key option.

Step 22: Once all above settings are complete then click start stream option from your OBS window and you will soon be able to find your 360 live on YouTube.

2.Live Stream from Allie 360 Camera to YouTube on Mobile

Step 1: Get ready with your Allie 360 camera unit.

Step 2: Visit YouTube and then hit the option to create your live event.

Step 3: It is time to download your Allie Application and then get it installed on your device.

• Prefer to use this link if you are working on iOS: https://itunes.apple.com/app/allie-home/id1063986074
• Android users need to visit: https://play.google.com/store/apps/details?id=com.icrealtime.allie

Step 4: As soon as you have downloaded your app then simply turn on the Bluetooth, Wi-Fi and air plane mode on your device.

Step 5: Simply open your Allie application and then connect your camera.

Step 6: Now users need to hit stream icon on screen.

Step 7: You will be asked to fill the necessary information about your video. It is also possible to make adjustments regarding video quality. Once you are done with all required settings then hit Submit option.

Step 8: Soon your video will become live; note that you can also share your live video via SNS platform with other viewers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1.Stream 360 to Youtube via Ricoh Theta S and OBS on PC
• Part2.Live Stream from Allie 360 Camera to YouTube on Mobile

1. Stream 360 to Youtube via Ricoh Theta S and OBS on PC

Step 1: First of all you need to get ready with your Ricoh Theta S 360 camera unit.

Step 2: Now visit the official website of Theta 360 in order to download your dedicated live streaming application.

Step 3: Get your application and install it on your Mac or PC as per need.

Step 4: It is time to plug in to your Ricoh Theta S 360 camera using your PC.

Step 5: Now select your device ‘Ricoh Theta S’ and then hit Okay.

Step 6: You will find option to register to application with your respective device. Select and hit register.

Step 7: As soon as your registration process is complete then un-plug your USB cable.

Step 8: It is time to turn the Ricoh Theta device to Live Mode; you simple need to press the top power and lower video button simultaneously to directly switch to the live mode.

Step 9: Once your device enters into Live Stream mode then a Led will start blinking on your device that represents your device is live at this moment.

Step 10: Now you need to plug in the USB cable again with your computer.

Step 11: Visit the official site of OBS and download your software; install it on your system.

Step 12: Go to create scene option and then switch to create sources.

Step 13: Select video capture device as your source from drop down menu.

Step 14: Now from available list select Theta UVC as your active video capture source.

Step 15: You need to adjust screen as per your requirements.

Step 16: Now move to YouTube and then hit New Live Events option.

Step 17: Complete the basic information.

Step 18: You need to move to advanced settings now; select 360 live stream option and then create event.

Step 19: Now complete the ingesting settings and finally select create new stream option.

Step 20: As soon as your event is created then you will be able to find your stream name on screen, copy it and simply paste it on OBS window.

Step 21: It is time to return to OBS settings and then you need to paste that copied name on stream key option.

Step 22: Once all above settings are complete then click start stream option from your OBS window and you will soon be able to find your 360 live on YouTube.

2.Live Stream from Allie 360 Camera to YouTube on Mobile

Step 1: Get ready with your Allie 360 camera unit.

Step 2: Visit YouTube and then hit the option to create your live event.

Step 3: It is time to download your Allie Application and then get it installed on your device.

• Prefer to use this link if you are working on iOS: https://itunes.apple.com/app/allie-home/id1063986074
• Android users need to visit: https://play.google.com/store/apps/details?id=com.icrealtime.allie

Step 4: As soon as you have downloaded your app then simply turn on the Bluetooth, Wi-Fi and air plane mode on your device.

Step 5: Simply open your Allie application and then connect your camera.

Step 6: Now users need to hit stream icon on screen.

Step 7: You will be asked to fill the necessary information about your video. It is also possible to make adjustments regarding video quality. Once you are done with all required settings then hit Submit option.

Step 8: Soon your video will become live; note that you can also share your live video via SNS platform with other viewers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1.Stream 360 to Youtube via Ricoh Theta S and OBS on PC
• Part2.Live Stream from Allie 360 Camera to YouTube on Mobile

1. Stream 360 to Youtube via Ricoh Theta S and OBS on PC

Step 1: First of all you need to get ready with your Ricoh Theta S 360 camera unit.

Step 2: Now visit the official website of Theta 360 in order to download your dedicated live streaming application.

Step 3: Get your application and install it on your Mac or PC as per need.

Step 4: It is time to plug in to your Ricoh Theta S 360 camera using your PC.

Step 5: Now select your device ‘Ricoh Theta S’ and then hit Okay.

Step 6: You will find option to register to application with your respective device. Select and hit register.

Step 7: As soon as your registration process is complete then un-plug your USB cable.

Step 8: It is time to turn the Ricoh Theta device to Live Mode; you simple need to press the top power and lower video button simultaneously to directly switch to the live mode.

Step 9: Once your device enters into Live Stream mode then a Led will start blinking on your device that represents your device is live at this moment.

Step 10: Now you need to plug in the USB cable again with your computer.

Step 11: Visit the official site of OBS and download your software; install it on your system.

Step 12: Go to create scene option and then switch to create sources.

Step 13: Select video capture device as your source from drop down menu.

Step 14: Now from available list select Theta UVC as your active video capture source.

Step 15: You need to adjust screen as per your requirements.

Step 16: Now move to YouTube and then hit New Live Events option.

Step 17: Complete the basic information.

Step 18: You need to move to advanced settings now; select 360 live stream option and then create event.

Step 19: Now complete the ingesting settings and finally select create new stream option.

Step 20: As soon as your event is created then you will be able to find your stream name on screen, copy it and simply paste it on OBS window.

Step 21: It is time to return to OBS settings and then you need to paste that copied name on stream key option.

Step 22: Once all above settings are complete then click start stream option from your OBS window and you will soon be able to find your 360 live on YouTube.

2.Live Stream from Allie 360 Camera to YouTube on Mobile

Step 1: Get ready with your Allie 360 camera unit.

Step 2: Visit YouTube and then hit the option to create your live event.

Step 3: It is time to download your Allie Application and then get it installed on your device.

• Prefer to use this link if you are working on iOS: https://itunes.apple.com/app/allie-home/id1063986074
• Android users need to visit: https://play.google.com/store/apps/details?id=com.icrealtime.allie

Step 4: As soon as you have downloaded your app then simply turn on the Bluetooth, Wi-Fi and air plane mode on your device.

Step 5: Simply open your Allie application and then connect your camera.

Step 6: Now users need to hit stream icon on screen.

Step 7: You will be asked to fill the necessary information about your video. It is also possible to make adjustments regarding video quality. Once you are done with all required settings then hit Submit option.

Step 8: Soon your video will become live; note that you can also share your live video via SNS platform with other viewers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1.Stream 360 to Youtube via Ricoh Theta S and OBS on PC
• Part2.Live Stream from Allie 360 Camera to YouTube on Mobile

1. Stream 360 to Youtube via Ricoh Theta S and OBS on PC

Step 1: First of all you need to get ready with your Ricoh Theta S 360 camera unit.

Step 2: Now visit the official website of Theta 360 in order to download your dedicated live streaming application.

Step 3: Get your application and install it on your Mac or PC as per need.

Step 4: It is time to plug in to your Ricoh Theta S 360 camera using your PC.

Step 5: Now select your device ‘Ricoh Theta S’ and then hit Okay.

Step 6: You will find option to register to application with your respective device. Select and hit register.

Step 7: As soon as your registration process is complete then un-plug your USB cable.

Step 8: It is time to turn the Ricoh Theta device to Live Mode; you simple need to press the top power and lower video button simultaneously to directly switch to the live mode.

Step 9: Once your device enters into Live Stream mode then a Led will start blinking on your device that represents your device is live at this moment.

Step 10: Now you need to plug in the USB cable again with your computer.

Step 11: Visit the official site of OBS and download your software; install it on your system.

Step 12: Go to create scene option and then switch to create sources.

Step 13: Select video capture device as your source from drop down menu.

Step 14: Now from available list select Theta UVC as your active video capture source.

Step 15: You need to adjust screen as per your requirements.

Step 16: Now move to YouTube and then hit New Live Events option.

Step 17: Complete the basic information.

Step 18: You need to move to advanced settings now; select 360 live stream option and then create event.

Step 19: Now complete the ingesting settings and finally select create new stream option.

Step 20: As soon as your event is created then you will be able to find your stream name on screen, copy it and simply paste it on OBS window.

Step 21: It is time to return to OBS settings and then you need to paste that copied name on stream key option.

Step 22: Once all above settings are complete then click start stream option from your OBS window and you will soon be able to find your 360 live on YouTube.

2.Live Stream from Allie 360 Camera to YouTube on Mobile

Step 1: Get ready with your Allie 360 camera unit.

Step 2: Visit YouTube and then hit the option to create your live event.

Step 3: It is time to download your Allie Application and then get it installed on your device.

• Prefer to use this link if you are working on iOS: https://itunes.apple.com/app/allie-home/id1063986074
• Android users need to visit: https://play.google.com/store/apps/details?id=com.icrealtime.allie

Step 4: As soon as you have downloaded your app then simply turn on the Bluetooth, Wi-Fi and air plane mode on your device.

Step 5: Simply open your Allie application and then connect your camera.

Step 6: Now users need to hit stream icon on screen.

Step 7: You will be asked to fill the necessary information about your video. It is also possible to make adjustments regarding video quality. Once you are done with all required settings then hit Submit option.

Step 8: Soon your video will become live; note that you can also share your live video via SNS platform with other viewers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Mapping Social Interest to Video Idea Generation with Google

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett