Unlocking the Potential of YouTube Partnerships: Tips for Successful Collabs

YouTube Collaboration Guide to Find Partners and Make Collab Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.

Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:

1. 6 Tips About Finding Collab Partners
2. How to Ask Someone to Collab
3. How to Make a Collab video
4. Launching Your Collab

Best YouTube Video Editor–Wondershare Filmora

Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!

6 Tips About Finding Collab Partners

Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.

1. Who Are My Friends?

The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.

You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.

2. Who’s In The Same Boat as Me?

You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).

Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.

3. What Can This Person Offer My Audience?

Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.

Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).

4. Do I Like Their Videos?

Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.

5. What Kind of Videos Could We Make?

The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.

6. Who’s in My Area?

You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.

How to Ask Someone to Collab

Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .

Here are some more tips:

1. Use Their Name

This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.

2. Mention Their Content

Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.

3. Pitch Video Ideas

You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.

4. Keep Your Message Simple

You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.

5. Be an Equal

Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).

6. Most Creators Have an Email Address on Their Channel Page

It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.

You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.

How to Make a Collab Video

Here are 3 ways you can collaborate with other YouTubers.

Shout Each Other Out

This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.

Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.

This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.

Be Guests in Each Other’s Videos

This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.

Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.

In order to pull off a collab like this, you need to be able to meet in person.

Long Distance Collaborations

It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.

Launching Your Collab

Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.

Agree on a Launch Date/Time

If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.

You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.

Promote Your Collab

Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.

Comment on Each Other’s Videos

After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.

Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.

Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.

Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:

1. 6 Tips About Finding Collab Partners
2. How to Ask Someone to Collab
3. How to Make a Collab video
4. Launching Your Collab

Best YouTube Video Editor–Wondershare Filmora

Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!

6 Tips About Finding Collab Partners

Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.

1. Who Are My Friends?

The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.

You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.

2. Who’s In The Same Boat as Me?

You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).

Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.

3. What Can This Person Offer My Audience?

Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.

Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).

4. Do I Like Their Videos?

Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.

5. What Kind of Videos Could We Make?

The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.

6. Who’s in My Area?

You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.

How to Ask Someone to Collab

Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .

Here are some more tips:

1. Use Their Name

This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.

2. Mention Their Content

Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.

3. Pitch Video Ideas

You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.

4. Keep Your Message Simple

You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.

5. Be an Equal

Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).

6. Most Creators Have an Email Address on Their Channel Page

It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.

You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.

How to Make a Collab Video

Here are 3 ways you can collaborate with other YouTubers.

Shout Each Other Out

This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.

Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.

This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.

Be Guests in Each Other’s Videos

This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.

Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.

In order to pull off a collab like this, you need to be able to meet in person.

Long Distance Collaborations

It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.

Launching Your Collab

Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.

Agree on a Launch Date/Time

If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.

You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.

Promote Your Collab

Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.

Comment on Each Other’s Videos

After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.

Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.

Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.

Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:

1. 6 Tips About Finding Collab Partners
2. How to Ask Someone to Collab
3. How to Make a Collab video
4. Launching Your Collab

Best YouTube Video Editor–Wondershare Filmora

Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!

6 Tips About Finding Collab Partners

Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.

1. Who Are My Friends?

The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.

You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.

2. Who’s In The Same Boat as Me?

You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).

Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.

3. What Can This Person Offer My Audience?

Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.

Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).

4. Do I Like Their Videos?

Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.

5. What Kind of Videos Could We Make?

The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.

6. Who’s in My Area?

You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.

How to Ask Someone to Collab

Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .

Here are some more tips:

1. Use Their Name

This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.

2. Mention Their Content

Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.

3. Pitch Video Ideas

You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.

4. Keep Your Message Simple

You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.

5. Be an Equal

Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).

6. Most Creators Have an Email Address on Their Channel Page

It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.

You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.

How to Make a Collab Video

Here are 3 ways you can collaborate with other YouTubers.

Shout Each Other Out

This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.

Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.

This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.

Be Guests in Each Other’s Videos

This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.

Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.

In order to pull off a collab like this, you need to be able to meet in person.

Long Distance Collaborations

It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.

Launching Your Collab

Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.

Agree on a Launch Date/Time

If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.

You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.

Promote Your Collab

Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.

Comment on Each Other’s Videos

After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.

Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.

Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.

Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:

1. 6 Tips About Finding Collab Partners
2. How to Ask Someone to Collab
3. How to Make a Collab video
4. Launching Your Collab

Best YouTube Video Editor–Wondershare Filmora

Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!

6 Tips About Finding Collab Partners

Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.

1. Who Are My Friends?

The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.

You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.

2. Who’s In The Same Boat as Me?

You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).

Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.

3. What Can This Person Offer My Audience?

Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.

Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).

4. Do I Like Their Videos?

Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.

5. What Kind of Videos Could We Make?

The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.

6. Who’s in My Area?

You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.

How to Ask Someone to Collab

Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .

Here are some more tips:

1. Use Their Name

This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.

2. Mention Their Content

Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.

3. Pitch Video Ideas

You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.

4. Keep Your Message Simple

You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.

5. Be an Equal

Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).

6. Most Creators Have an Email Address on Their Channel Page

It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.

You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.

How to Make a Collab Video

Here are 3 ways you can collaborate with other YouTubers.

Shout Each Other Out

This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.

Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.

This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.

Be Guests in Each Other’s Videos

This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.

Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.

In order to pull off a collab like this, you need to be able to meet in person.

Long Distance Collaborations

It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.

Launching Your Collab

Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.

Agree on a Launch Date/Time

If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.

You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.

Promote Your Collab

Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.

Comment on Each Other’s Videos

After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.

Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.

Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Elevate Your Content: Mastering the Art of Selected YouTube Channels

Versatile YouTube Video Editor - Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Since the inception of YouTube, accessing videos and content has become easy for social media users. You can get content in the comfort of your home because millions of featured channel owners feature more channels every minute across the globe. Many YouTubers have learned the importance of how to add featured channels on YouTube mobile; many audiences can access mobile that they can use to access the internet. Featured channels have many advantages for the owner because it is the easiest way to reach many audiences than other means of getting the viewers. Featured channels attract larger target audiences, which leads to more subscribers.

In this article

01 What are Featured Channels on YouTube?

02 Why does Add Feature Channels on YouTube Matter?

03 How to Add Featured Channels on YouTube?

04 Fix the Problem - Why Can’t I Feature Channels on YouTube?

05 Bonus Tip - Make YouTube Videos with Good Video Editor

Part 1: What are Featured Channels on YouTube?

YouTube featured channels displayed on YouTube have videos that YouTube considers worth watching by the audience, based on the site’s algorithms. Using featured channels expands your channel being viewed and accessed by many audiences, which leads to many subscribing to the channels recommended on your channel.

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

The channels with videos and YouTube featured channels have more audience because of their content. The audience always visits the channels with more informative content and even refers friends to it.

2. Source of more traffic

Many viewers visit the YouTube channels searching for information found in videos featured and knowing how to add a featured channel on YouTube in 2021 and get what they are looking for. Featured Channels with good content attract traffic and increase subscribers and referrals to the channels.

3. Personal connection

Featured Channels on YouTube matter immensely because they attract viewers to the actors or someone featured in the video. This leads to the audience is getting closer connected to the videos and information conveyed through the content. Videos increase familiarity and build a larger community where the audience identifies themselves with the channels.

4. Source of Revenue

Adding feature channels on YouTube matters because they lead to income/revenue through YouTube Ads, a course on your channels, and subscriptions to the channels by the viewers who view the channels daily.

5. Growing audience

Most audiences are visual learners worldwide, so having channels featured on YouTube matters because they attract many audiences globally. Uploading videos/content more often leads to more visitors flocking to your featured channels.

6. High credibility

Featuring channels on YouTube increases the channel’s credibility among the audience. Especially when the content answers the audiences’ questions and solves the problems they face, audiences develop trust, associate, and frequently interact with your YouTube featured channels.

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels

5 You can change featured channels on YouTube on the featured section, place the mouse cursor on the double lines next to the channel’s name as shown below on “featured channels name, The word,” and drag it to wherever you want.

Part 4: Fix the Problem - Why Can’t I Feature Channels on YouTube?

Many reasons can cause failure to feature your channel on YouTube that make you wonder why you can’t feature channels on YouTube.

1. Your YouTube Thumbnails

Your video thumbnail is the first thing your viewers see on their home feed when they click on your channels. The thumbnail must be catchy with accurate images showing what your video entails.

How to fix this issue?

Create relevant and exciting thumbnails that will attract viewers. It is advisable to use custom thumbnails and contrast to be catchy. This will make the viewers desire to visit your channel more often.

2. Lack of Consistency

Being inconsistent in your channels makes your viewers distrust your future work. If you take too long to feature your YouTube video/contents, viewers may decide to even unsubscribe from your channels, which may lead your traffic to drop to zero.

How to fix the inconsistency?

Be open to your viewers about when to expect the following videos on your channels, and it is good manners to keep your audience updated about what is coming. Consistently featured channels always get a good flow of viewers and even referrals.

3. Lack of content on the channels

Failing to update the channels often leads viewers not to visit your YouTube channels; viewers search for up-to-date information. If your channels lack content, audiences will quickly hop onto others in the market for the information they need.

How to fix the lack of content?

Read the minds of your audiences, primarily through comments they leave behind. You should update the channels with the required videos to satisfy your audience. Having quality content is the crucial thing here.

4. Lack of value in your videos

Before uploading videos on your channels, it’s good to ask yourself some questions, like:

What value does my video add to the audience?

How to fix it?

You are ready to value your videos if you answer these few questions. Value is the crucial thing in every product in the market. YouTube channel owners ought to know what the competitors offer to the same viewers and exceed them by posting videos that meet audiences’ needs.

It’s good manners to go back to the drawing board and research why your YouTube channels aren’t being featured.

Part 5: Bonus Tip - Make YouTube Videos with Good Video Editor

Making videos featured in the YouTube channels requires a good video editor. Although various video editors do excellent work, making videos with an exceptional video editor must be a goal. Filmora is such kind of best video editor that can handle the editing of videos very well. It is an excellent software for beginners and pros, and it is more potent than other video editors in the market.

It allows a person to make professional-looking videos because Filmora has various presets like overplays, transitions, elements, filters, and several layers of effects.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features of Wondershare filmora

Filmora video editor comes with several features that make it the best video editor. The features include an advanced text editor, GIF support, Color tuning, noise removal, audio equalizer, stabilization of the video, and scene detection.

Conclusion

YouTube featured channels with quality informative videos/contents attract more audiences, mainly social media users, in the larger market. Before featuring channels on YouTube, one has to know what the target audiences need, test and the demography of the audiences matters a lot.

Featured channels on the YouTube platform can be an excellent source of revenue for ready, consistent, and considerate value on their videos uploaded on the channels. Inconsistency can be detrimental to the owner of the channels because the channels can end up being dormant with no one subscribing to them. The owner ought to learn how to add featured channels on YouTube by following the complete guide.

Also, making YouTube videos with a good video editor is advisable for quality videos that will attract more audiences. Value is what viewers are after on the featured channels on YouTube.

Try It Free Try It Free

Since the inception of YouTube, accessing videos and content has become easy for social media users. You can get content in the comfort of your home because millions of featured channel owners feature more channels every minute across the globe. Many YouTubers have learned the importance of how to add featured channels on YouTube mobile; many audiences can access mobile that they can use to access the internet. Featured channels have many advantages for the owner because it is the easiest way to reach many audiences than other means of getting the viewers. Featured channels attract larger target audiences, which leads to more subscribers.

In this article

01 What are Featured Channels on YouTube?

02 Why does Add Feature Channels on YouTube Matter?

03 How to Add Featured Channels on YouTube?

04 Fix the Problem - Why Can’t I Feature Channels on YouTube?

05 Bonus Tip - Make YouTube Videos with Good Video Editor

Part 1: What are Featured Channels on YouTube?

YouTube featured channels displayed on YouTube have videos that YouTube considers worth watching by the audience, based on the site’s algorithms. Using featured channels expands your channel being viewed and accessed by many audiences, which leads to many subscribing to the channels recommended on your channel.

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

The channels with videos and YouTube featured channels have more audience because of their content. The audience always visits the channels with more informative content and even refers friends to it.

2. Source of more traffic

Many viewers visit the YouTube channels searching for information found in videos featured and knowing how to add a featured channel on YouTube in 2021 and get what they are looking for. Featured Channels with good content attract traffic and increase subscribers and referrals to the channels.

3. Personal connection

Featured Channels on YouTube matter immensely because they attract viewers to the actors or someone featured in the video. This leads to the audience is getting closer connected to the videos and information conveyed through the content. Videos increase familiarity and build a larger community where the audience identifies themselves with the channels.

4. Source of Revenue

Adding feature channels on YouTube matters because they lead to income/revenue through YouTube Ads, a course on your channels, and subscriptions to the channels by the viewers who view the channels daily.

5. Growing audience

Most audiences are visual learners worldwide, so having channels featured on YouTube matters because they attract many audiences globally. Uploading videos/content more often leads to more visitors flocking to your featured channels.

6. High credibility

Featuring channels on YouTube increases the channel’s credibility among the audience. Especially when the content answers the audiences’ questions and solves the problems they face, audiences develop trust, associate, and frequently interact with your YouTube featured channels.

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels

5 You can change featured channels on YouTube on the featured section, place the mouse cursor on the double lines next to the channel’s name as shown below on “featured channels name, The word,” and drag it to wherever you want.

Part 4: Fix the Problem - Why Can’t I Feature Channels on YouTube?

Many reasons can cause failure to feature your channel on YouTube that make you wonder why you can’t feature channels on YouTube.

1. Your YouTube Thumbnails

Your video thumbnail is the first thing your viewers see on their home feed when they click on your channels. The thumbnail must be catchy with accurate images showing what your video entails.

How to fix this issue?

Create relevant and exciting thumbnails that will attract viewers. It is advisable to use custom thumbnails and contrast to be catchy. This will make the viewers desire to visit your channel more often.

2. Lack of Consistency

Being inconsistent in your channels makes your viewers distrust your future work. If you take too long to feature your YouTube video/contents, viewers may decide to even unsubscribe from your channels, which may lead your traffic to drop to zero.

How to fix the inconsistency?

Be open to your viewers about when to expect the following videos on your channels, and it is good manners to keep your audience updated about what is coming. Consistently featured channels always get a good flow of viewers and even referrals.

3. Lack of content on the channels

Failing to update the channels often leads viewers not to visit your YouTube channels; viewers search for up-to-date information. If your channels lack content, audiences will quickly hop onto others in the market for the information they need.

How to fix the lack of content?

Read the minds of your audiences, primarily through comments they leave behind. You should update the channels with the required videos to satisfy your audience. Having quality content is the crucial thing here.

4. Lack of value in your videos

Before uploading videos on your channels, it’s good to ask yourself some questions, like:

What value does my video add to the audience?

How to fix it?

You are ready to value your videos if you answer these few questions. Value is the crucial thing in every product in the market. YouTube channel owners ought to know what the competitors offer to the same viewers and exceed them by posting videos that meet audiences’ needs.

It’s good manners to go back to the drawing board and research why your YouTube channels aren’t being featured.

Part 5: Bonus Tip - Make YouTube Videos with Good Video Editor

Making videos featured in the YouTube channels requires a good video editor. Although various video editors do excellent work, making videos with an exceptional video editor must be a goal. Filmora is such kind of best video editor that can handle the editing of videos very well. It is an excellent software for beginners and pros, and it is more potent than other video editors in the market.

It allows a person to make professional-looking videos because Filmora has various presets like overplays, transitions, elements, filters, and several layers of effects.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features of Wondershare filmora

Filmora video editor comes with several features that make it the best video editor. The features include an advanced text editor, GIF support, Color tuning, noise removal, audio equalizer, stabilization of the video, and scene detection.

Conclusion

YouTube featured channels with quality informative videos/contents attract more audiences, mainly social media users, in the larger market. Before featuring channels on YouTube, one has to know what the target audiences need, test and the demography of the audiences matters a lot.

Featured channels on the YouTube platform can be an excellent source of revenue for ready, consistent, and considerate value on their videos uploaded on the channels. Inconsistency can be detrimental to the owner of the channels because the channels can end up being dormant with no one subscribing to them. The owner ought to learn how to add featured channels on YouTube by following the complete guide.

Also, making YouTube videos with a good video editor is advisable for quality videos that will attract more audiences. Value is what viewers are after on the featured channels on YouTube.

Try It Free Try It Free

Since the inception of YouTube, accessing videos and content has become easy for social media users. You can get content in the comfort of your home because millions of featured channel owners feature more channels every minute across the globe. Many YouTubers have learned the importance of how to add featured channels on YouTube mobile; many audiences can access mobile that they can use to access the internet. Featured channels have many advantages for the owner because it is the easiest way to reach many audiences than other means of getting the viewers. Featured channels attract larger target audiences, which leads to more subscribers.

In this article

01 What are Featured Channels on YouTube?

02 Why does Add Feature Channels on YouTube Matter?

03 How to Add Featured Channels on YouTube?

04 Fix the Problem - Why Can’t I Feature Channels on YouTube?

05 Bonus Tip - Make YouTube Videos with Good Video Editor

Part 1: What are Featured Channels on YouTube?

YouTube featured channels displayed on YouTube have videos that YouTube considers worth watching by the audience, based on the site’s algorithms. Using featured channels expands your channel being viewed and accessed by many audiences, which leads to many subscribing to the channels recommended on your channel.

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

The channels with videos and YouTube featured channels have more audience because of their content. The audience always visits the channels with more informative content and even refers friends to it.

2. Source of more traffic

Many viewers visit the YouTube channels searching for information found in videos featured and knowing how to add a featured channel on YouTube in 2021 and get what they are looking for. Featured Channels with good content attract traffic and increase subscribers and referrals to the channels.

3. Personal connection

Featured Channels on YouTube matter immensely because they attract viewers to the actors or someone featured in the video. This leads to the audience is getting closer connected to the videos and information conveyed through the content. Videos increase familiarity and build a larger community where the audience identifies themselves with the channels.

4. Source of Revenue

Adding feature channels on YouTube matters because they lead to income/revenue through YouTube Ads, a course on your channels, and subscriptions to the channels by the viewers who view the channels daily.

5. Growing audience

Most audiences are visual learners worldwide, so having channels featured on YouTube matters because they attract many audiences globally. Uploading videos/content more often leads to more visitors flocking to your featured channels.

6. High credibility

Featuring channels on YouTube increases the channel’s credibility among the audience. Especially when the content answers the audiences’ questions and solves the problems they face, audiences develop trust, associate, and frequently interact with your YouTube featured channels.

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels

5 You can change featured channels on YouTube on the featured section, place the mouse cursor on the double lines next to the channel’s name as shown below on “featured channels name, The word,” and drag it to wherever you want.

Part 4: Fix the Problem - Why Can’t I Feature Channels on YouTube?

Many reasons can cause failure to feature your channel on YouTube that make you wonder why you can’t feature channels on YouTube.

1. Your YouTube Thumbnails

Your video thumbnail is the first thing your viewers see on their home feed when they click on your channels. The thumbnail must be catchy with accurate images showing what your video entails.

How to fix this issue?

Create relevant and exciting thumbnails that will attract viewers. It is advisable to use custom thumbnails and contrast to be catchy. This will make the viewers desire to visit your channel more often.

2. Lack of Consistency

Being inconsistent in your channels makes your viewers distrust your future work. If you take too long to feature your YouTube video/contents, viewers may decide to even unsubscribe from your channels, which may lead your traffic to drop to zero.

How to fix the inconsistency?

Be open to your viewers about when to expect the following videos on your channels, and it is good manners to keep your audience updated about what is coming. Consistently featured channels always get a good flow of viewers and even referrals.

3. Lack of content on the channels

Failing to update the channels often leads viewers not to visit your YouTube channels; viewers search for up-to-date information. If your channels lack content, audiences will quickly hop onto others in the market for the information they need.

How to fix the lack of content?

Read the minds of your audiences, primarily through comments they leave behind. You should update the channels with the required videos to satisfy your audience. Having quality content is the crucial thing here.

4. Lack of value in your videos

Before uploading videos on your channels, it’s good to ask yourself some questions, like:

What value does my video add to the audience?

How to fix it?

You are ready to value your videos if you answer these few questions. Value is the crucial thing in every product in the market. YouTube channel owners ought to know what the competitors offer to the same viewers and exceed them by posting videos that meet audiences’ needs.

It’s good manners to go back to the drawing board and research why your YouTube channels aren’t being featured.

Part 5: Bonus Tip - Make YouTube Videos with Good Video Editor

Making videos featured in the YouTube channels requires a good video editor. Although various video editors do excellent work, making videos with an exceptional video editor must be a goal. Filmora is such kind of best video editor that can handle the editing of videos very well. It is an excellent software for beginners and pros, and it is more potent than other video editors in the market.

It allows a person to make professional-looking videos because Filmora has various presets like overplays, transitions, elements, filters, and several layers of effects.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features of Wondershare filmora

Filmora video editor comes with several features that make it the best video editor. The features include an advanced text editor, GIF support, Color tuning, noise removal, audio equalizer, stabilization of the video, and scene detection.

Conclusion

YouTube featured channels with quality informative videos/contents attract more audiences, mainly social media users, in the larger market. Before featuring channels on YouTube, one has to know what the target audiences need, test and the demography of the audiences matters a lot.

Featured channels on the YouTube platform can be an excellent source of revenue for ready, consistent, and considerate value on their videos uploaded on the channels. Inconsistency can be detrimental to the owner of the channels because the channels can end up being dormant with no one subscribing to them. The owner ought to learn how to add featured channels on YouTube by following the complete guide.

Also, making YouTube videos with a good video editor is advisable for quality videos that will attract more audiences. Value is what viewers are after on the featured channels on YouTube.

Try It Free Try It Free

Since the inception of YouTube, accessing videos and content has become easy for social media users. You can get content in the comfort of your home because millions of featured channel owners feature more channels every minute across the globe. Many YouTubers have learned the importance of how to add featured channels on YouTube mobile; many audiences can access mobile that they can use to access the internet. Featured channels have many advantages for the owner because it is the easiest way to reach many audiences than other means of getting the viewers. Featured channels attract larger target audiences, which leads to more subscribers.

In this article

01 What are Featured Channels on YouTube?

02 Why does Add Feature Channels on YouTube Matter?

03 How to Add Featured Channels on YouTube?

04 Fix the Problem - Why Can’t I Feature Channels on YouTube?

05 Bonus Tip - Make YouTube Videos with Good Video Editor

Part 1: What are Featured Channels on YouTube?

YouTube featured channels displayed on YouTube have videos that YouTube considers worth watching by the audience, based on the site’s algorithms. Using featured channels expands your channel being viewed and accessed by many audiences, which leads to many subscribing to the channels recommended on your channel.

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

The channels with videos and YouTube featured channels have more audience because of their content. The audience always visits the channels with more informative content and even refers friends to it.

2. Source of more traffic

Many viewers visit the YouTube channels searching for information found in videos featured and knowing how to add a featured channel on YouTube in 2021 and get what they are looking for. Featured Channels with good content attract traffic and increase subscribers and referrals to the channels.

3. Personal connection

Featured Channels on YouTube matter immensely because they attract viewers to the actors or someone featured in the video. This leads to the audience is getting closer connected to the videos and information conveyed through the content. Videos increase familiarity and build a larger community where the audience identifies themselves with the channels.

4. Source of Revenue

Adding feature channels on YouTube matters because they lead to income/revenue through YouTube Ads, a course on your channels, and subscriptions to the channels by the viewers who view the channels daily.

5. Growing audience

Most audiences are visual learners worldwide, so having channels featured on YouTube matters because they attract many audiences globally. Uploading videos/content more often leads to more visitors flocking to your featured channels.

6. High credibility

Featuring channels on YouTube increases the channel’s credibility among the audience. Especially when the content answers the audiences’ questions and solves the problems they face, audiences develop trust, associate, and frequently interact with your YouTube featured channels.

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels

5 You can change featured channels on YouTube on the featured section, place the mouse cursor on the double lines next to the channel’s name as shown below on “featured channels name, The word,” and drag it to wherever you want.

Part 4: Fix the Problem - Why Can’t I Feature Channels on YouTube?

Many reasons can cause failure to feature your channel on YouTube that make you wonder why you can’t feature channels on YouTube.

1. Your YouTube Thumbnails

Your video thumbnail is the first thing your viewers see on their home feed when they click on your channels. The thumbnail must be catchy with accurate images showing what your video entails.

How to fix this issue?

Create relevant and exciting thumbnails that will attract viewers. It is advisable to use custom thumbnails and contrast to be catchy. This will make the viewers desire to visit your channel more often.

2. Lack of Consistency

Being inconsistent in your channels makes your viewers distrust your future work. If you take too long to feature your YouTube video/contents, viewers may decide to even unsubscribe from your channels, which may lead your traffic to drop to zero.

How to fix the inconsistency?

Be open to your viewers about when to expect the following videos on your channels, and it is good manners to keep your audience updated about what is coming. Consistently featured channels always get a good flow of viewers and even referrals.

3. Lack of content on the channels

Failing to update the channels often leads viewers not to visit your YouTube channels; viewers search for up-to-date information. If your channels lack content, audiences will quickly hop onto others in the market for the information they need.

How to fix the lack of content?

Read the minds of your audiences, primarily through comments they leave behind. You should update the channels with the required videos to satisfy your audience. Having quality content is the crucial thing here.

4. Lack of value in your videos

Before uploading videos on your channels, it’s good to ask yourself some questions, like:

What value does my video add to the audience?

How to fix it?

You are ready to value your videos if you answer these few questions. Value is the crucial thing in every product in the market. YouTube channel owners ought to know what the competitors offer to the same viewers and exceed them by posting videos that meet audiences’ needs.

It’s good manners to go back to the drawing board and research why your YouTube channels aren’t being featured.

Part 5: Bonus Tip - Make YouTube Videos with Good Video Editor

Making videos featured in the YouTube channels requires a good video editor. Although various video editors do excellent work, making videos with an exceptional video editor must be a goal. Filmora is such kind of best video editor that can handle the editing of videos very well. It is an excellent software for beginners and pros, and it is more potent than other video editors in the market.

It allows a person to make professional-looking videos because Filmora has various presets like overplays, transitions, elements, filters, and several layers of effects.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features of Wondershare filmora

Filmora video editor comes with several features that make it the best video editor. The features include an advanced text editor, GIF support, Color tuning, noise removal, audio equalizer, stabilization of the video, and scene detection.

Conclusion

YouTube featured channels with quality informative videos/contents attract more audiences, mainly social media users, in the larger market. Before featuring channels on YouTube, one has to know what the target audiences need, test and the demography of the audiences matters a lot.

Featured channels on the YouTube platform can be an excellent source of revenue for ready, consistent, and considerate value on their videos uploaded on the channels. Inconsistency can be detrimental to the owner of the channels because the channels can end up being dormant with no one subscribing to them. The owner ought to learn how to add featured channels on YouTube by following the complete guide.

Also, making YouTube videos with a good video editor is advisable for quality videos that will attract more audiences. Value is what viewers are after on the featured channels on YouTube.