Unlocking Secrets for Superior ASMR Viewing

Things About ASMR Video You Should Know

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Essential Thumbnail Strategy for Top Video Visibility

The Ultimate Guide to YouTube Thumbnails that Get Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett