Unleash the Power of SEO: Skyrocketing Through YouTube Rankings

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

YouTube Affiliate Marketing: How to Make Money with It

YouTube Affiliate Marketing: How to Make Money with It

Richard Bennett

Mar 27, 2024• Proven solutions

Many people are finding it harder to make money online today. However, there are always avenues to explore that can help you increase your revenue. If you’ve never considered YouTube affiliate marketing before, or you are considering to step into it, now could be the perfect time to find out more about this valuable opportunity.

In this article, we will explain how you can make money via YouTube affiliate marketing, so read on to find out more.

• Part1: What is YouTube affiliate marketing
• Part2: Steps to start your YouTube affiliate marketing project
• Part2: 3 Tips before you begin

Want to join the Filmora affiliate program but don’t have the media kit? Visit the Filmora Marketing Kit to download banners, logos and demo videos from Filmora.

Part 1: What is YouTube affiliate marketing?

In YouTube affiliate marketing, videos are made to encourage customers to purchase products from third-party sites including Amazon.

When users buy products via your links, you can receive commission, which can be up to 10% depending on the category of the product and how much you are selling.

Examples of YouTube affiliate marketing videos include reviews, how-to guides, un-boxing videos and more. Videos are designed to show off what products can do and explain why customers should go on to make a purchase.

When you have completed your video, you can register for an affiliate marketing program and then add links to your video. The links can be placed either in the video description or as annotations in the clip itself.

Amazon affiliate marketers don’t always just produce videos – they can also promote products via articles, written reviews and more. To make your marketing program successful, you must ensure people know about your video and encourage them to click on the links and buy the products.

Though this can seem daunting at first, the more experience you gain, the more revenue you can generate.

Part 2: Steps to start your YouTube affiliate marketing project

Step 1: build affiliate relationship

One of the first steps you should take when getting your project off the ground is to establish relationships with brands that you love. If you do have a genuine love for the product, this should be reflected in the content and encourage others to make purchases.

Viewers can often tell when your enthusiasm is not genuine, which is why it’s so important to identify products that really do appeal to you. Make a list of the products or programs you use in your daily life and search online to see if there is an affiliate program for it.

If this is the case, you simply need to apply to join it. You may find that the product, program or service that you love does not have a program. Should this be the situation, contact partners to tell them about your love for the product or service and see if they can set something up. Chances are they will be more than happy to do so, as it could be very beneficial for them.

Step 2: Create your product video

The next step is to actually produce your video. Viewers love honesty, so don’t be afraid to say so if there is a way you feel the product or service could be improved.

Remember to include calls to action. Un-boxing videos are very popular and show viewers everything inside a package, whilst review videos can also provide valuable insights.

Top 10 lists also generate high views. You must also remember to include a disclosure that informs viewers that you are being paid via an affiliate marketing scheme. This is a legal obligation.

Step 3: Promote your content

There are many things you can do to ensure your product is seen. Share your video on all your social media channels, respond to as many questions from viewers as possible and add links to online environments where the product is already being discussed.

Set up a channel that can be found when relevant search terms are used and make sure your titles are optimized for search too.

Part 3: 3 Tips before you begin

1. Commission Rate

All brands have different commission rates, with some offering up to 50% and others providing around 5%. Make sure you know what the rates are before you proceed and read the terms and conditions carefully. You may well wish to create a dedicated channel or channels to bring everything together. If you’re passionate about other people’s products, it makes perfect sense to get paid to talk about them.

2. Where affiliate links appear

Affiliate links are placed below the YouTube video in the description. One issue for YouTube affiliate marketers is that buyers tend to exit YouTube once they have clicked on your link, whether they go on to buy the product or not.

It is important to try and get as many views as possible to boost exposure for your video, whilst achieving as many sales as you can. Try to strike the ideal balance between encouraging viewers to make a purchase and to watch as much of your content as possible. The more views you receive, the more favorably your content will be treated by YouTube.

3. Know your product well

It is really essential to know your product inside out when you are marketing it to viewers. YouTube viewers expect you to be an expert when it comes to the products you are showcasing, so take as much time as you need to gain an in-depth understanding of how it works and what its features are.

You must also be able to explain why it makes so much sense to choose the specific product or service over its competitors. Try not to be repetitive, use HD footage and a quality mic, avoid link spamming, choose the best kind of video for the product and plan out the video before you start creating it. Again, engage with your audience as much as you can.

Conclusion

There are various great reasons for getting involved in YouTube affiliate marketing. You may be amazed to see just how much cash you can generate when you follow the above steps and create inspiring videos that showcase products in the best possible light. Just remember to be honest and talk about the cons as well as the pros if they are any. Doing this will help you become a trusted, authentic YouTube affiliate marketer. Why wait any longer to get started?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people are finding it harder to make money online today. However, there are always avenues to explore that can help you increase your revenue. If you’ve never considered YouTube affiliate marketing before, or you are considering to step into it, now could be the perfect time to find out more about this valuable opportunity.

In this article, we will explain how you can make money via YouTube affiliate marketing, so read on to find out more.

• Part1: What is YouTube affiliate marketing
• Part2: Steps to start your YouTube affiliate marketing project
• Part2: 3 Tips before you begin

Want to join the Filmora affiliate program but don’t have the media kit? Visit the Filmora Marketing Kit to download banners, logos and demo videos from Filmora.

Part 1: What is YouTube affiliate marketing?

In YouTube affiliate marketing, videos are made to encourage customers to purchase products from third-party sites including Amazon.

When users buy products via your links, you can receive commission, which can be up to 10% depending on the category of the product and how much you are selling.

Examples of YouTube affiliate marketing videos include reviews, how-to guides, un-boxing videos and more. Videos are designed to show off what products can do and explain why customers should go on to make a purchase.

When you have completed your video, you can register for an affiliate marketing program and then add links to your video. The links can be placed either in the video description or as annotations in the clip itself.

Amazon affiliate marketers don’t always just produce videos – they can also promote products via articles, written reviews and more. To make your marketing program successful, you must ensure people know about your video and encourage them to click on the links and buy the products.

Though this can seem daunting at first, the more experience you gain, the more revenue you can generate.

Part 2: Steps to start your YouTube affiliate marketing project

Step 1: build affiliate relationship

One of the first steps you should take when getting your project off the ground is to establish relationships with brands that you love. If you do have a genuine love for the product, this should be reflected in the content and encourage others to make purchases.

Viewers can often tell when your enthusiasm is not genuine, which is why it’s so important to identify products that really do appeal to you. Make a list of the products or programs you use in your daily life and search online to see if there is an affiliate program for it.

If this is the case, you simply need to apply to join it. You may find that the product, program or service that you love does not have a program. Should this be the situation, contact partners to tell them about your love for the product or service and see if they can set something up. Chances are they will be more than happy to do so, as it could be very beneficial for them.

Step 2: Create your product video

The next step is to actually produce your video. Viewers love honesty, so don’t be afraid to say so if there is a way you feel the product or service could be improved.

Remember to include calls to action. Un-boxing videos are very popular and show viewers everything inside a package, whilst review videos can also provide valuable insights.

Top 10 lists also generate high views. You must also remember to include a disclosure that informs viewers that you are being paid via an affiliate marketing scheme. This is a legal obligation.

Step 3: Promote your content

There are many things you can do to ensure your product is seen. Share your video on all your social media channels, respond to as many questions from viewers as possible and add links to online environments where the product is already being discussed.

Set up a channel that can be found when relevant search terms are used and make sure your titles are optimized for search too.

Part 3: 3 Tips before you begin

1. Commission Rate

All brands have different commission rates, with some offering up to 50% and others providing around 5%. Make sure you know what the rates are before you proceed and read the terms and conditions carefully. You may well wish to create a dedicated channel or channels to bring everything together. If you’re passionate about other people’s products, it makes perfect sense to get paid to talk about them.

2. Where affiliate links appear

Affiliate links are placed below the YouTube video in the description. One issue for YouTube affiliate marketers is that buyers tend to exit YouTube once they have clicked on your link, whether they go on to buy the product or not.

It is important to try and get as many views as possible to boost exposure for your video, whilst achieving as many sales as you can. Try to strike the ideal balance between encouraging viewers to make a purchase and to watch as much of your content as possible. The more views you receive, the more favorably your content will be treated by YouTube.

3. Know your product well

It is really essential to know your product inside out when you are marketing it to viewers. YouTube viewers expect you to be an expert when it comes to the products you are showcasing, so take as much time as you need to gain an in-depth understanding of how it works and what its features are.

You must also be able to explain why it makes so much sense to choose the specific product or service over its competitors. Try not to be repetitive, use HD footage and a quality mic, avoid link spamming, choose the best kind of video for the product and plan out the video before you start creating it. Again, engage with your audience as much as you can.

Conclusion

There are various great reasons for getting involved in YouTube affiliate marketing. You may be amazed to see just how much cash you can generate when you follow the above steps and create inspiring videos that showcase products in the best possible light. Just remember to be honest and talk about the cons as well as the pros if they are any. Doing this will help you become a trusted, authentic YouTube affiliate marketer. Why wait any longer to get started?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people are finding it harder to make money online today. However, there are always avenues to explore that can help you increase your revenue. If you’ve never considered YouTube affiliate marketing before, or you are considering to step into it, now could be the perfect time to find out more about this valuable opportunity.

In this article, we will explain how you can make money via YouTube affiliate marketing, so read on to find out more.

• Part1: What is YouTube affiliate marketing
• Part2: Steps to start your YouTube affiliate marketing project
• Part2: 3 Tips before you begin

Want to join the Filmora affiliate program but don’t have the media kit? Visit the Filmora Marketing Kit to download banners, logos and demo videos from Filmora.

Part 1: What is YouTube affiliate marketing?

In YouTube affiliate marketing, videos are made to encourage customers to purchase products from third-party sites including Amazon.

When users buy products via your links, you can receive commission, which can be up to 10% depending on the category of the product and how much you are selling.

Examples of YouTube affiliate marketing videos include reviews, how-to guides, un-boxing videos and more. Videos are designed to show off what products can do and explain why customers should go on to make a purchase.

When you have completed your video, you can register for an affiliate marketing program and then add links to your video. The links can be placed either in the video description or as annotations in the clip itself.

Amazon affiliate marketers don’t always just produce videos – they can also promote products via articles, written reviews and more. To make your marketing program successful, you must ensure people know about your video and encourage them to click on the links and buy the products.

Though this can seem daunting at first, the more experience you gain, the more revenue you can generate.

Part 2: Steps to start your YouTube affiliate marketing project

Step 1: build affiliate relationship

One of the first steps you should take when getting your project off the ground is to establish relationships with brands that you love. If you do have a genuine love for the product, this should be reflected in the content and encourage others to make purchases.

Viewers can often tell when your enthusiasm is not genuine, which is why it’s so important to identify products that really do appeal to you. Make a list of the products or programs you use in your daily life and search online to see if there is an affiliate program for it.

If this is the case, you simply need to apply to join it. You may find that the product, program or service that you love does not have a program. Should this be the situation, contact partners to tell them about your love for the product or service and see if they can set something up. Chances are they will be more than happy to do so, as it could be very beneficial for them.

Step 2: Create your product video

The next step is to actually produce your video. Viewers love honesty, so don’t be afraid to say so if there is a way you feel the product or service could be improved.

Remember to include calls to action. Un-boxing videos are very popular and show viewers everything inside a package, whilst review videos can also provide valuable insights.

Top 10 lists also generate high views. You must also remember to include a disclosure that informs viewers that you are being paid via an affiliate marketing scheme. This is a legal obligation.

Step 3: Promote your content

There are many things you can do to ensure your product is seen. Share your video on all your social media channels, respond to as many questions from viewers as possible and add links to online environments where the product is already being discussed.

Set up a channel that can be found when relevant search terms are used and make sure your titles are optimized for search too.

Part 3: 3 Tips before you begin

1. Commission Rate

All brands have different commission rates, with some offering up to 50% and others providing around 5%. Make sure you know what the rates are before you proceed and read the terms and conditions carefully. You may well wish to create a dedicated channel or channels to bring everything together. If you’re passionate about other people’s products, it makes perfect sense to get paid to talk about them.

2. Where affiliate links appear

Affiliate links are placed below the YouTube video in the description. One issue for YouTube affiliate marketers is that buyers tend to exit YouTube once they have clicked on your link, whether they go on to buy the product or not.

It is important to try and get as many views as possible to boost exposure for your video, whilst achieving as many sales as you can. Try to strike the ideal balance between encouraging viewers to make a purchase and to watch as much of your content as possible. The more views you receive, the more favorably your content will be treated by YouTube.

3. Know your product well

It is really essential to know your product inside out when you are marketing it to viewers. YouTube viewers expect you to be an expert when it comes to the products you are showcasing, so take as much time as you need to gain an in-depth understanding of how it works and what its features are.

You must also be able to explain why it makes so much sense to choose the specific product or service over its competitors. Try not to be repetitive, use HD footage and a quality mic, avoid link spamming, choose the best kind of video for the product and plan out the video before you start creating it. Again, engage with your audience as much as you can.

Conclusion

There are various great reasons for getting involved in YouTube affiliate marketing. You may be amazed to see just how much cash you can generate when you follow the above steps and create inspiring videos that showcase products in the best possible light. Just remember to be honest and talk about the cons as well as the pros if they are any. Doing this will help you become a trusted, authentic YouTube affiliate marketer. Why wait any longer to get started?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people are finding it harder to make money online today. However, there are always avenues to explore that can help you increase your revenue. If you’ve never considered YouTube affiliate marketing before, or you are considering to step into it, now could be the perfect time to find out more about this valuable opportunity.

In this article, we will explain how you can make money via YouTube affiliate marketing, so read on to find out more.

• Part1: What is YouTube affiliate marketing
• Part2: Steps to start your YouTube affiliate marketing project
• Part2: 3 Tips before you begin

Want to join the Filmora affiliate program but don’t have the media kit? Visit the Filmora Marketing Kit to download banners, logos and demo videos from Filmora.

Part 1: What is YouTube affiliate marketing?

In YouTube affiliate marketing, videos are made to encourage customers to purchase products from third-party sites including Amazon.

When users buy products via your links, you can receive commission, which can be up to 10% depending on the category of the product and how much you are selling.

Examples of YouTube affiliate marketing videos include reviews, how-to guides, un-boxing videos and more. Videos are designed to show off what products can do and explain why customers should go on to make a purchase.

When you have completed your video, you can register for an affiliate marketing program and then add links to your video. The links can be placed either in the video description or as annotations in the clip itself.

Amazon affiliate marketers don’t always just produce videos – they can also promote products via articles, written reviews and more. To make your marketing program successful, you must ensure people know about your video and encourage them to click on the links and buy the products.

Though this can seem daunting at first, the more experience you gain, the more revenue you can generate.

Part 2: Steps to start your YouTube affiliate marketing project

Step 1: build affiliate relationship

One of the first steps you should take when getting your project off the ground is to establish relationships with brands that you love. If you do have a genuine love for the product, this should be reflected in the content and encourage others to make purchases.

Viewers can often tell when your enthusiasm is not genuine, which is why it’s so important to identify products that really do appeal to you. Make a list of the products or programs you use in your daily life and search online to see if there is an affiliate program for it.

If this is the case, you simply need to apply to join it. You may find that the product, program or service that you love does not have a program. Should this be the situation, contact partners to tell them about your love for the product or service and see if they can set something up. Chances are they will be more than happy to do so, as it could be very beneficial for them.

Step 2: Create your product video

The next step is to actually produce your video. Viewers love honesty, so don’t be afraid to say so if there is a way you feel the product or service could be improved.

Remember to include calls to action. Un-boxing videos are very popular and show viewers everything inside a package, whilst review videos can also provide valuable insights.

Top 10 lists also generate high views. You must also remember to include a disclosure that informs viewers that you are being paid via an affiliate marketing scheme. This is a legal obligation.

Step 3: Promote your content

There are many things you can do to ensure your product is seen. Share your video on all your social media channels, respond to as many questions from viewers as possible and add links to online environments where the product is already being discussed.

Set up a channel that can be found when relevant search terms are used and make sure your titles are optimized for search too.

Part 3: 3 Tips before you begin

1. Commission Rate

All brands have different commission rates, with some offering up to 50% and others providing around 5%. Make sure you know what the rates are before you proceed and read the terms and conditions carefully. You may well wish to create a dedicated channel or channels to bring everything together. If you’re passionate about other people’s products, it makes perfect sense to get paid to talk about them.

2. Where affiliate links appear

Affiliate links are placed below the YouTube video in the description. One issue for YouTube affiliate marketers is that buyers tend to exit YouTube once they have clicked on your link, whether they go on to buy the product or not.

It is important to try and get as many views as possible to boost exposure for your video, whilst achieving as many sales as you can. Try to strike the ideal balance between encouraging viewers to make a purchase and to watch as much of your content as possible. The more views you receive, the more favorably your content will be treated by YouTube.

3. Know your product well

It is really essential to know your product inside out when you are marketing it to viewers. YouTube viewers expect you to be an expert when it comes to the products you are showcasing, so take as much time as you need to gain an in-depth understanding of how it works and what its features are.

You must also be able to explain why it makes so much sense to choose the specific product or service over its competitors. Try not to be repetitive, use HD footage and a quality mic, avoid link spamming, choose the best kind of video for the product and plan out the video before you start creating it. Again, engage with your audience as much as you can.

Conclusion

There are various great reasons for getting involved in YouTube affiliate marketing. You may be amazed to see just how much cash you can generate when you follow the above steps and create inspiring videos that showcase products in the best possible light. Just remember to be honest and talk about the cons as well as the pros if they are any. Doing this will help you become a trusted, authentic YouTube affiliate marketer. Why wait any longer to get started?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett