Understanding YouTube’s Social Media Protocols

YouTube has become more than an entertainment now. Most content creators are using the platform to earn and bring their skills to some use. Good knowledge of YouTube Community Guidelines would work in the long run.

The article introduces the YouTube Community and covers how to make community posts on YouTube. Additionally, stay tuned to find out how to get the community tab on YouTube. So let us begin!

In this article

01 What is YouTube Community?

02 How to Make A Community Post on YouTube?

03 How to Get Community Tab on YouTube?

04 How to Make Good Use of Community Tab on YouTube?

Part 1: What is YouTube Community?

Before getting into YouTube community posts, it is crucial to understand what YouTube Community is and how it affects the content creators. The YouTube community is an extensive range of viewers or followers that one needs to grow their channel. Creating a connection with the viewers helps because you have loyal followers; you have got it all.

It is because the trusted followers would go above and beyond to share your content to their social media accounts and give you instant feedback. YouTube community tab works like a charm for creators to engage with the audience. They can use YouTube community posts such as polls, ask questions, use GIFs, and interact with the community.

Part 2: How to Make A Community Post on YouTube?

The first question to arise in one’s mind revolves around how to make a community post on YouTube. The community post YouTube helps in interaction with the general public and community. To make community posts YouTube via computer and mobile device, follow the guidelines below in detail.

Community Post YouTube Via Computer

The steps below shall help the reader to make a YouTube community post through the system.

Step 1: Launch YouTube from your browser and log in to your account. Now, click on the “Upload” button located at the top right corner of the screen.

Step 2: Tap on “Create Post” and type the message in the textbox. You can insert an image, GIF, or video as required. Now, pick the type of post.

Step 3: Hit “Post” afterward. The “Community” posts can be accessed from the “Community” tab in your account channel.

Community Post YouTube Via Mobile Phone

To know How to make community posts on YouTube mobile, follow the guidelines below:

Step 1: Launch the YouTube application from your iPhone or Android. Hit the “Create” icon that looks like a video camera located in the top right corner.

Step 2: Click on “Create Post,” add the post to the textbox and upload any required media. Choose the type of post and tap “Post.”

Part 3: How to Get Community Tab on YouTube?

The vital concern to be addressed in this section spins around how to enable a community tab on YouTube. On October 12, 2021, YouTube updated the policy that stated that a channel must have a minimal 500+ subscribers to get community tab YouTube.

Before October, the threshold for subscribers used to be 1000+. Now it has been reduced so that most channels can communicate and engage with the audience. The content creators can access the community tab on YouTube faster by following some pointers and tips.

For once, they can interact with the audience more and find ways to keep them in a loop. It creates a strong community of followers and subscribers. To do so, the account owners can reply to every comment, ask different questions, and pin the best comments. Additionally, you can ask for feedback and opinions in the comment tab to enable the community tab on YouTube.

Ask people their take on a certain stereotype, have a tip from viewers that can be shared with the community, and how they want to see the future. It also makes the community ponder upon the cruel realities of the world and express themselves out loud. You can also make more quality content videos to be a part of the community for good.

Part 4: How to Make Good Use of Community Tab on YouTube?

The users know how to get the community tab on your YouTube channel and how to post community posts on YouTube. It is time to know how to make good use of the community tab on YouTube. Having this knowledge shall help the new and old content creators to use their skills and bring good to the world.

So, without wasting any time, let us begin the process.

Showcase Behind the Scenes and Bloopers

Most viewers crave authenticity more than ever. The regular videos and updates on a channel and scripted and well-crafted, so there is no window for error. However, upload your life updates and BTS scenes from video production to engage the audience and use the community tab to its full potential.

Cross Channel Promotion Process

The community tab helps promote your various vlog or podcasts. It means that you can support new creators in the market and establish a cross-channel promotion network. Engaging with other creators helps the audience know about your community tab YouTube.

Use Teasers and Promos

Using different teasers and promos plays a significant role in developing the well-deserved hype for the show or video. It compels the audience to stay tuned to whatever the channel is bringing to the table. Moreover, the time between working on the video and uploading it can be filled by teasers that promote the upcoming project big time.

Exceptional and Planned Giveaways

Giveaways appear to be a devious plan to lure in the audience. However, if your content is worthy enough to stick around, you don’t need to worry much. Therefore, plan a giveaway and set some rules for it. The circle of interest is widely enhanced using this tactic from the platform of community tab on YouTube.

Hosting Q/A Sessions

Another effective way to use the YouTube community tab to its full potential revolves around hosting a Questions and Answer Session. The general public likes to relate to the bloggers and influencers and know about them. A Q/A session sparks the connection between the two where the viewers ask different personal and professional questions.

It is a huge possibility that you gain new followers, and they stick to the way you communicate and give importance to your subscribers.

Ask for Inspiration and Video

The most common practice of renowned content creators is to engage the audience and ask them for inspiration in the following video. You can ask your subscribers what they want to see you act on and what topic should be covered. Do not hesitate to use polls and gauge interest in general and stereotypical subjects.

Conclusion

YouTube has become a one-stop shop for watching impeccable content and earning through the creation of media. It is vital to know YouTube community guidelines to work better and efficiently.

To create good intros and outros for your YouTube channels, incorporate the usage of Wondershare Filmora . It offers some moving effects and transitions to create a spell-bound impact on the viewers.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

02 How to Make A Community Post on YouTube?

03 How to Get Community Tab on YouTube?

04 How to Make Good Use of Community Tab on YouTube?

Part 1: What is YouTube Community?

Before getting into YouTube community posts, it is crucial to understand what YouTube Community is and how it affects the content creators. The YouTube community is an extensive range of viewers or followers that one needs to grow their channel. Creating a connection with the viewers helps because you have loyal followers; you have got it all.

It is because the trusted followers would go above and beyond to share your content to their social media accounts and give you instant feedback. YouTube community tab works like a charm for creators to engage with the audience. They can use YouTube community posts such as polls, ask questions, use GIFs, and interact with the community.

Part 2: How to Make A Community Post on YouTube?

The first question to arise in one’s mind revolves around how to make a community post on YouTube. The community post YouTube helps in interaction with the general public and community. To make community posts YouTube via computer and mobile device, follow the guidelines below in detail.

Community Post YouTube Via Computer

The steps below shall help the reader to make a YouTube community post through the system.

Step 1: Launch YouTube from your browser and log in to your account. Now, click on the “Upload” button located at the top right corner of the screen.

Step 2: Tap on “Create Post” and type the message in the textbox. You can insert an image, GIF, or video as required. Now, pick the type of post.

Step 3: Hit “Post” afterward. The “Community” posts can be accessed from the “Community” tab in your account channel.

Community Post YouTube Via Mobile Phone

To know How to make community posts on YouTube mobile, follow the guidelines below:

Step 1: Launch the YouTube application from your iPhone or Android. Hit the “Create” icon that looks like a video camera located in the top right corner.

Step 2: Click on “Create Post,” add the post to the textbox and upload any required media. Choose the type of post and tap “Post.”

Part 3: How to Get Community Tab on YouTube?

The vital concern to be addressed in this section spins around how to enable a community tab on YouTube. On October 12, 2021, YouTube updated the policy that stated that a channel must have a minimal 500+ subscribers to get community tab YouTube.

Before October, the threshold for subscribers used to be 1000+. Now it has been reduced so that most channels can communicate and engage with the audience. The content creators can access the community tab on YouTube faster by following some pointers and tips.

For once, they can interact with the audience more and find ways to keep them in a loop. It creates a strong community of followers and subscribers. To do so, the account owners can reply to every comment, ask different questions, and pin the best comments. Additionally, you can ask for feedback and opinions in the comment tab to enable the community tab on YouTube.

Ask people their take on a certain stereotype, have a tip from viewers that can be shared with the community, and how they want to see the future. It also makes the community ponder upon the cruel realities of the world and express themselves out loud. You can also make more quality content videos to be a part of the community for good.

Part 4: How to Make Good Use of Community Tab on YouTube?

The users know how to get the community tab on your YouTube channel and how to post community posts on YouTube. It is time to know how to make good use of the community tab on YouTube. Having this knowledge shall help the new and old content creators to use their skills and bring good to the world.

So, without wasting any time, let us begin the process.

Showcase Behind the Scenes and Bloopers

Most viewers crave authenticity more than ever. The regular videos and updates on a channel and scripted and well-crafted, so there is no window for error. However, upload your life updates and BTS scenes from video production to engage the audience and use the community tab to its full potential.

Cross Channel Promotion Process

The community tab helps promote your various vlog or podcasts. It means that you can support new creators in the market and establish a cross-channel promotion network. Engaging with other creators helps the audience know about your community tab YouTube.

Use Teasers and Promos

Using different teasers and promos plays a significant role in developing the well-deserved hype for the show or video. It compels the audience to stay tuned to whatever the channel is bringing to the table. Moreover, the time between working on the video and uploading it can be filled by teasers that promote the upcoming project big time.

Exceptional and Planned Giveaways

Giveaways appear to be a devious plan to lure in the audience. However, if your content is worthy enough to stick around, you don’t need to worry much. Therefore, plan a giveaway and set some rules for it. The circle of interest is widely enhanced using this tactic from the platform of community tab on YouTube.

Hosting Q/A Sessions

Another effective way to use the YouTube community tab to its full potential revolves around hosting a Questions and Answer Session. The general public likes to relate to the bloggers and influencers and know about them. A Q/A session sparks the connection between the two where the viewers ask different personal and professional questions.

It is a huge possibility that you gain new followers, and they stick to the way you communicate and give importance to your subscribers.

Ask for Inspiration and Video

The most common practice of renowned content creators is to engage the audience and ask them for inspiration in the following video. You can ask your subscribers what they want to see you act on and what topic should be covered. Do not hesitate to use polls and gauge interest in general and stereotypical subjects.

Conclusion

YouTube has become a one-stop shop for watching impeccable content and earning through the creation of media. It is vital to know YouTube community guidelines to work better and efficiently.

To create good intros and outros for your YouTube channels, incorporate the usage of Wondershare Filmora . It offers some moving effects and transitions to create a spell-bound impact on the viewers.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

02 How to Make A Community Post on YouTube?

03 How to Get Community Tab on YouTube?

04 How to Make Good Use of Community Tab on YouTube?

Part 1: What is YouTube Community?

Before getting into YouTube community posts, it is crucial to understand what YouTube Community is and how it affects the content creators. The YouTube community is an extensive range of viewers or followers that one needs to grow their channel. Creating a connection with the viewers helps because you have loyal followers; you have got it all.

It is because the trusted followers would go above and beyond to share your content to their social media accounts and give you instant feedback. YouTube community tab works like a charm for creators to engage with the audience. They can use YouTube community posts such as polls, ask questions, use GIFs, and interact with the community.

Part 2: How to Make A Community Post on YouTube?

The first question to arise in one’s mind revolves around how to make a community post on YouTube. The community post YouTube helps in interaction with the general public and community. To make community posts YouTube via computer and mobile device, follow the guidelines below in detail.

Community Post YouTube Via Computer

The steps below shall help the reader to make a YouTube community post through the system.

Step 1: Launch YouTube from your browser and log in to your account. Now, click on the “Upload” button located at the top right corner of the screen.

Step 2: Tap on “Create Post” and type the message in the textbox. You can insert an image, GIF, or video as required. Now, pick the type of post.

Step 3: Hit “Post” afterward. The “Community” posts can be accessed from the “Community” tab in your account channel.

Community Post YouTube Via Mobile Phone

To know How to make community posts on YouTube mobile, follow the guidelines below:

Step 1: Launch the YouTube application from your iPhone or Android. Hit the “Create” icon that looks like a video camera located in the top right corner.

Step 2: Click on “Create Post,” add the post to the textbox and upload any required media. Choose the type of post and tap “Post.”

Part 3: How to Get Community Tab on YouTube?

The vital concern to be addressed in this section spins around how to enable a community tab on YouTube. On October 12, 2021, YouTube updated the policy that stated that a channel must have a minimal 500+ subscribers to get community tab YouTube.

Before October, the threshold for subscribers used to be 1000+. Now it has been reduced so that most channels can communicate and engage with the audience. The content creators can access the community tab on YouTube faster by following some pointers and tips.

For once, they can interact with the audience more and find ways to keep them in a loop. It creates a strong community of followers and subscribers. To do so, the account owners can reply to every comment, ask different questions, and pin the best comments. Additionally, you can ask for feedback and opinions in the comment tab to enable the community tab on YouTube.

Ask people their take on a certain stereotype, have a tip from viewers that can be shared with the community, and how they want to see the future. It also makes the community ponder upon the cruel realities of the world and express themselves out loud. You can also make more quality content videos to be a part of the community for good.

Part 4: How to Make Good Use of Community Tab on YouTube?

The users know how to get the community tab on your YouTube channel and how to post community posts on YouTube. It is time to know how to make good use of the community tab on YouTube. Having this knowledge shall help the new and old content creators to use their skills and bring good to the world.

So, without wasting any time, let us begin the process.

Showcase Behind the Scenes and Bloopers

Most viewers crave authenticity more than ever. The regular videos and updates on a channel and scripted and well-crafted, so there is no window for error. However, upload your life updates and BTS scenes from video production to engage the audience and use the community tab to its full potential.

Cross Channel Promotion Process

The community tab helps promote your various vlog or podcasts. It means that you can support new creators in the market and establish a cross-channel promotion network. Engaging with other creators helps the audience know about your community tab YouTube.

Use Teasers and Promos

Using different teasers and promos plays a significant role in developing the well-deserved hype for the show or video. It compels the audience to stay tuned to whatever the channel is bringing to the table. Moreover, the time between working on the video and uploading it can be filled by teasers that promote the upcoming project big time.

Exceptional and Planned Giveaways

Giveaways appear to be a devious plan to lure in the audience. However, if your content is worthy enough to stick around, you don’t need to worry much. Therefore, plan a giveaway and set some rules for it. The circle of interest is widely enhanced using this tactic from the platform of community tab on YouTube.

Hosting Q/A Sessions

Another effective way to use the YouTube community tab to its full potential revolves around hosting a Questions and Answer Session. The general public likes to relate to the bloggers and influencers and know about them. A Q/A session sparks the connection between the two where the viewers ask different personal and professional questions.

It is a huge possibility that you gain new followers, and they stick to the way you communicate and give importance to your subscribers.

Ask for Inspiration and Video

The most common practice of renowned content creators is to engage the audience and ask them for inspiration in the following video. You can ask your subscribers what they want to see you act on and what topic should be covered. Do not hesitate to use polls and gauge interest in general and stereotypical subjects.

Conclusion

YouTube has become a one-stop shop for watching impeccable content and earning through the creation of media. It is vital to know YouTube community guidelines to work better and efficiently.

To create good intros and outros for your YouTube channels, incorporate the usage of Wondershare Filmora . It offers some moving effects and transitions to create a spell-bound impact on the viewers.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

02 How to Make A Community Post on YouTube?

03 How to Get Community Tab on YouTube?

04 How to Make Good Use of Community Tab on YouTube?

Part 1: What is YouTube Community?

Before getting into YouTube community posts, it is crucial to understand what YouTube Community is and how it affects the content creators. The YouTube community is an extensive range of viewers or followers that one needs to grow their channel. Creating a connection with the viewers helps because you have loyal followers; you have got it all.

It is because the trusted followers would go above and beyond to share your content to their social media accounts and give you instant feedback. YouTube community tab works like a charm for creators to engage with the audience. They can use YouTube community posts such as polls, ask questions, use GIFs, and interact with the community.

Part 2: How to Make A Community Post on YouTube?

The first question to arise in one’s mind revolves around how to make a community post on YouTube. The community post YouTube helps in interaction with the general public and community. To make community posts YouTube via computer and mobile device, follow the guidelines below in detail.

Community Post YouTube Via Computer

The steps below shall help the reader to make a YouTube community post through the system.

Step 1: Launch YouTube from your browser and log in to your account. Now, click on the “Upload” button located at the top right corner of the screen.

Step 2: Tap on “Create Post” and type the message in the textbox. You can insert an image, GIF, or video as required. Now, pick the type of post.

Step 3: Hit “Post” afterward. The “Community” posts can be accessed from the “Community” tab in your account channel.

Community Post YouTube Via Mobile Phone

To know How to make community posts on YouTube mobile, follow the guidelines below:

Step 1: Launch the YouTube application from your iPhone or Android. Hit the “Create” icon that looks like a video camera located in the top right corner.

Step 2: Click on “Create Post,” add the post to the textbox and upload any required media. Choose the type of post and tap “Post.”

Part 3: How to Get Community Tab on YouTube?

The vital concern to be addressed in this section spins around how to enable a community tab on YouTube. On October 12, 2021, YouTube updated the policy that stated that a channel must have a minimal 500+ subscribers to get community tab YouTube.

Before October, the threshold for subscribers used to be 1000+. Now it has been reduced so that most channels can communicate and engage with the audience. The content creators can access the community tab on YouTube faster by following some pointers and tips.

For once, they can interact with the audience more and find ways to keep them in a loop. It creates a strong community of followers and subscribers. To do so, the account owners can reply to every comment, ask different questions, and pin the best comments. Additionally, you can ask for feedback and opinions in the comment tab to enable the community tab on YouTube.

Ask people their take on a certain stereotype, have a tip from viewers that can be shared with the community, and how they want to see the future. It also makes the community ponder upon the cruel realities of the world and express themselves out loud. You can also make more quality content videos to be a part of the community for good.

Part 4: How to Make Good Use of Community Tab on YouTube?

The users know how to get the community tab on your YouTube channel and how to post community posts on YouTube. It is time to know how to make good use of the community tab on YouTube. Having this knowledge shall help the new and old content creators to use their skills and bring good to the world.

So, without wasting any time, let us begin the process.

Showcase Behind the Scenes and Bloopers

Most viewers crave authenticity more than ever. The regular videos and updates on a channel and scripted and well-crafted, so there is no window for error. However, upload your life updates and BTS scenes from video production to engage the audience and use the community tab to its full potential.

Cross Channel Promotion Process

The community tab helps promote your various vlog or podcasts. It means that you can support new creators in the market and establish a cross-channel promotion network. Engaging with other creators helps the audience know about your community tab YouTube.

Use Teasers and Promos

Using different teasers and promos plays a significant role in developing the well-deserved hype for the show or video. It compels the audience to stay tuned to whatever the channel is bringing to the table. Moreover, the time between working on the video and uploading it can be filled by teasers that promote the upcoming project big time.

Exceptional and Planned Giveaways

Giveaways appear to be a devious plan to lure in the audience. However, if your content is worthy enough to stick around, you don’t need to worry much. Therefore, plan a giveaway and set some rules for it. The circle of interest is widely enhanced using this tactic from the platform of community tab on YouTube.

Hosting Q/A Sessions

Another effective way to use the YouTube community tab to its full potential revolves around hosting a Questions and Answer Session. The general public likes to relate to the bloggers and influencers and know about them. A Q/A session sparks the connection between the two where the viewers ask different personal and professional questions.

It is a huge possibility that you gain new followers, and they stick to the way you communicate and give importance to your subscribers.

Ask for Inspiration and Video

The most common practice of renowned content creators is to engage the audience and ask them for inspiration in the following video. You can ask your subscribers what they want to see you act on and what topic should be covered. Do not hesitate to use polls and gauge interest in general and stereotypical subjects.

Conclusion

YouTube has become a one-stop shop for watching impeccable content and earning through the creation of media. It is vital to know YouTube community guidelines to work better and efficiently.

To create good intros and outros for your YouTube channels, incorporate the usage of Wondershare Filmora . It offers some moving effects and transitions to create a spell-bound impact on the viewers.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Amplify Content Reach: Essential Strategies to Skyrocket Views

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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