Ultimate List: Freely Accessible Editing Software

Best Free Video Editing Programs You Should Know

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .

Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.

Here is a list of great software that can be used free of charge:

1. Avidemux
2. Blender
3. Wondershare Filmii
4. Hitfilm Express
5. iMovie
6. Lightworks
7. Machete Video Editor Lite
8. Open Shot
9. Shotcut
10. Video Pad
11. VSDC Free Video Editor
12. WeVideo
13. Windows Movie Maker

1. Avidemux

Available for: Windows, Mac OS X, Linux

Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.

• Compatibility with multiple OS platforms
• Easy task automation
• Supports numerous video formats

2. Blender

Available for: Windows, Mac OS, Linux

When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.

• Primarily intended for 3D animation projects
• Allows great creative freedom on a wide range of tasks
• Customizable and user-friendly interface

3. Wondershare Filmii

Available for: Windowsx

As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.

• Various types of templates to get started fast
• Auto-create functionality speeds up the editing process
• Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility

4. HitFilm Express

If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.

• Great cutting tools and audio/video filters
• Allows keying for green screen effects
• Support for 3D videos

5. iMovie

Available for: iOS, Mac OS

Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.

• Works on all Apple devices, including smartphones and iPods
• Supports 4K high-resolution videos
• Amazing filters for cinematic quality of your videos
• Easy sharing to social networks or directly to YouTube

6. Lightworks

Available for: Windows, Mac, Linux

This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.

• Broad choice of preset video effects
• Imports raw material directly from a camera
• Support for work on dual monitors
• Frame rate adjustment

7. Machete Video Editor Lite

Available for: Windows

As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.

• Support for Ultra HD 4K video
• Ability to merge separate video files in the same format
• Access to metadata (file tags)

8. OpenShot

Available for: Windows, Mac OS, Linux

A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.

• Easy to learn, easier to use
• Excellent video cutting tools
• Visualization of audio files

9. Shotcut

Available for: Windows, Mac OS, Linux

Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.

• Well designed UI
• A wide range of filters and effects
• Support for video streaming and web camera input

10. VideoPad

Available for: Windows, Mac OS, Android, Kindle

You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.

• Video effects that anyone can use with amazing results
• Drag-and-drop commands for simple editing
• Multi-track audio mixing

11. VSDC Free Video Editor

Available for: Windows

Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.

• Non-linear sequencing of shots
• Precise object positioning and/or masking
• Simple exporting of finished videos to social networks

12. WeVideo

Available for: Windows, Mac OS, iOS, Android

A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.

• Cloud-based solution with hosted storage
• Intuitive interface that allows easy access to all features
• Support for high-resolution 4K video files

13. Windows Movie Maker

Available for: Windows

Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.

• Already included on many Windows-based computers
• Sourcing footage from a computer or camera
• Direct sharing to YouTube and other networks

Are you ready for something better?

As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.

What free video editing software have you tried?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .

Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.

Here is a list of great software that can be used free of charge:

1. Avidemux
2. Blender
3. Wondershare Filmii
4. Hitfilm Express
5. iMovie
6. Lightworks
7. Machete Video Editor Lite
8. Open Shot
9. Shotcut
10. Video Pad
11. VSDC Free Video Editor
12. WeVideo
13. Windows Movie Maker

1. Avidemux

Available for: Windows, Mac OS X, Linux

Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.

• Compatibility with multiple OS platforms
• Easy task automation
• Supports numerous video formats

2. Blender

Available for: Windows, Mac OS, Linux

When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.

• Primarily intended for 3D animation projects
• Allows great creative freedom on a wide range of tasks
• Customizable and user-friendly interface

3. Wondershare Filmii

Available for: Windowsx

As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.

• Various types of templates to get started fast
• Auto-create functionality speeds up the editing process
• Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility

4. HitFilm Express

If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.

• Great cutting tools and audio/video filters
• Allows keying for green screen effects
• Support for 3D videos

5. iMovie

Available for: iOS, Mac OS

Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.

• Works on all Apple devices, including smartphones and iPods
• Supports 4K high-resolution videos
• Amazing filters for cinematic quality of your videos
• Easy sharing to social networks or directly to YouTube

6. Lightworks

Available for: Windows, Mac, Linux

This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.

• Broad choice of preset video effects
• Imports raw material directly from a camera
• Support for work on dual monitors
• Frame rate adjustment

7. Machete Video Editor Lite

Available for: Windows

As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.

• Support for Ultra HD 4K video
• Ability to merge separate video files in the same format
• Access to metadata (file tags)

8. OpenShot

Available for: Windows, Mac OS, Linux

A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.

• Easy to learn, easier to use
• Excellent video cutting tools
• Visualization of audio files

9. Shotcut

Available for: Windows, Mac OS, Linux

Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.

• Well designed UI
• A wide range of filters and effects
• Support for video streaming and web camera input

10. VideoPad

Available for: Windows, Mac OS, Android, Kindle

You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.

• Video effects that anyone can use with amazing results
• Drag-and-drop commands for simple editing
• Multi-track audio mixing

11. VSDC Free Video Editor

Available for: Windows

Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.

• Non-linear sequencing of shots
• Precise object positioning and/or masking
• Simple exporting of finished videos to social networks

12. WeVideo

Available for: Windows, Mac OS, iOS, Android

A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.

• Cloud-based solution with hosted storage
• Intuitive interface that allows easy access to all features
• Support for high-resolution 4K video files

13. Windows Movie Maker

Available for: Windows

Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.

• Already included on many Windows-based computers
• Sourcing footage from a computer or camera
• Direct sharing to YouTube and other networks

Are you ready for something better?

As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.

What free video editing software have you tried?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .

Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.

Here is a list of great software that can be used free of charge:

1. Avidemux
2. Blender
3. Wondershare Filmii
4. Hitfilm Express
5. iMovie
6. Lightworks
7. Machete Video Editor Lite
8. Open Shot
9. Shotcut
10. Video Pad
11. VSDC Free Video Editor
12. WeVideo
13. Windows Movie Maker

1. Avidemux

Available for: Windows, Mac OS X, Linux

Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.

• Compatibility with multiple OS platforms
• Easy task automation
• Supports numerous video formats

2. Blender

Available for: Windows, Mac OS, Linux

When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.

• Primarily intended for 3D animation projects
• Allows great creative freedom on a wide range of tasks
• Customizable and user-friendly interface

3. Wondershare Filmii

Available for: Windowsx

As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.

• Various types of templates to get started fast
• Auto-create functionality speeds up the editing process
• Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility

4. HitFilm Express

If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.

• Great cutting tools and audio/video filters
• Allows keying for green screen effects
• Support for 3D videos

5. iMovie

Available for: iOS, Mac OS

Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.

• Works on all Apple devices, including smartphones and iPods
• Supports 4K high-resolution videos
• Amazing filters for cinematic quality of your videos
• Easy sharing to social networks or directly to YouTube

6. Lightworks

Available for: Windows, Mac, Linux

This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.

• Broad choice of preset video effects
• Imports raw material directly from a camera
• Support for work on dual monitors
• Frame rate adjustment

7. Machete Video Editor Lite

Available for: Windows

As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.

• Support for Ultra HD 4K video
• Ability to merge separate video files in the same format
• Access to metadata (file tags)

8. OpenShot

Available for: Windows, Mac OS, Linux

A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.

• Easy to learn, easier to use
• Excellent video cutting tools
• Visualization of audio files

9. Shotcut

Available for: Windows, Mac OS, Linux

Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.

• Well designed UI
• A wide range of filters and effects
• Support for video streaming and web camera input

10. VideoPad

Available for: Windows, Mac OS, Android, Kindle

You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.

• Video effects that anyone can use with amazing results
• Drag-and-drop commands for simple editing
• Multi-track audio mixing

11. VSDC Free Video Editor

Available for: Windows

Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.

• Non-linear sequencing of shots
• Precise object positioning and/or masking
• Simple exporting of finished videos to social networks

12. WeVideo

Available for: Windows, Mac OS, iOS, Android

A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.

• Cloud-based solution with hosted storage
• Intuitive interface that allows easy access to all features
• Support for high-resolution 4K video files

13. Windows Movie Maker

Available for: Windows

Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.

• Already included on many Windows-based computers
• Sourcing footage from a computer or camera
• Direct sharing to YouTube and other networks

Are you ready for something better?

As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.

What free video editing software have you tried?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .

Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.

Here is a list of great software that can be used free of charge:

1. Avidemux
2. Blender
3. Wondershare Filmii
4. Hitfilm Express
5. iMovie
6. Lightworks
7. Machete Video Editor Lite
8. Open Shot
9. Shotcut
10. Video Pad
11. VSDC Free Video Editor
12. WeVideo
13. Windows Movie Maker

1. Avidemux

Available for: Windows, Mac OS X, Linux

Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.

• Compatibility with multiple OS platforms
• Easy task automation
• Supports numerous video formats

2. Blender

Available for: Windows, Mac OS, Linux

When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.

• Primarily intended for 3D animation projects
• Allows great creative freedom on a wide range of tasks
• Customizable and user-friendly interface

3. Wondershare Filmii

Available for: Windowsx

As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.

• Various types of templates to get started fast
• Auto-create functionality speeds up the editing process
• Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility

4. HitFilm Express

If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.

• Great cutting tools and audio/video filters
• Allows keying for green screen effects
• Support for 3D videos

5. iMovie

Available for: iOS, Mac OS

Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.

• Works on all Apple devices, including smartphones and iPods
• Supports 4K high-resolution videos
• Amazing filters for cinematic quality of your videos
• Easy sharing to social networks or directly to YouTube

6. Lightworks

Available for: Windows, Mac, Linux

This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.

• Broad choice of preset video effects
• Imports raw material directly from a camera
• Support for work on dual monitors
• Frame rate adjustment

7. Machete Video Editor Lite

Available for: Windows

As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.

• Support for Ultra HD 4K video
• Ability to merge separate video files in the same format
• Access to metadata (file tags)

8. OpenShot

Available for: Windows, Mac OS, Linux

A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.

• Easy to learn, easier to use
• Excellent video cutting tools
• Visualization of audio files

9. Shotcut

Available for: Windows, Mac OS, Linux

Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.

• Well designed UI
• A wide range of filters and effects
• Support for video streaming and web camera input

10. VideoPad

Available for: Windows, Mac OS, Android, Kindle

You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.

• Video effects that anyone can use with amazing results
• Drag-and-drop commands for simple editing
• Multi-track audio mixing

11. VSDC Free Video Editor

Available for: Windows

Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.

• Non-linear sequencing of shots
• Precise object positioning and/or masking
• Simple exporting of finished videos to social networks

12. WeVideo

Available for: Windows, Mac OS, iOS, Android

A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.

• Cloud-based solution with hosted storage
• Intuitive interface that allows easy access to all features
• Support for high-resolution 4K video files

13. Windows Movie Maker

Available for: Windows

Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.

• Already included on many Windows-based computers
• Sourcing footage from a computer or camera
• Direct sharing to YouTube and other networks

Are you ready for something better?

As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.

What free video editing software have you tried?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Strategies for Selective Success in the YouTube Realm

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: