Turn Your Shorts Into Cash: Effective Monetization Techniques

YouTube Shorts Monetization: How to Make Money on YouTube Shorts?

Richard Bennett

Mar 27, 2024• Proven solutions

If you have access to YouTube, and you are able to sign in to the platform with your Google account, you can easily make a decent amount of money online. However, there are certain regulations and norms by the tech giant - Google that you need to comply with in order to get your wallet stuffed.

With that said, the following sections explain some of the practical methods to earn money from Google and YouTube and how YouTube Shorts contributes to the process.

How to Make Money on YouTube Shorts? (Practical Way)

The good news is, you are not solely dependent on YouTube Shorts to generate funds from the Internet. In fact, there are several other means that can help you with that. Some of the practical ways that YouTube and Google allow you to earn through include:

• YouTube Shorts Fund

YouTube Shorts Fund is a $100 million fund that is to be distributed from 2021 to 2022. It was introduced in May 2021 as the first step for YouTube Shorts monetization. YouTube Shorts creators that meet the requirements of the fund will receive the bonus.

To be eligible for the YouTube Shorts Fund bouns, you will need to meet the below requirements.

• Publish one eligible Short in the last 180 days.
• Your channel does not conflict with the YouTube Community Guidelines, copyright rules, or monetization policies.
• Content needs to be original and unique on the YouTube Shorts platform. Uploading movie clips or re-uploading videos from other video platforms are not allowed.
• The creator must be 13 or older.
• Revenue by Advertisement

With this method, you can have advertisements displayed on your regular YouTube videos. These advertisements help the streaming media generate funds, some part of which is then shared with you. In a broader spectrum, the more videos your YouTube channel has the more money you make.

• Channel Membership

If you prepare engaging videos that are liked by the majority of users, you can set up your channel for paid members who may get attractive perks in return.

• Merch Shelf

In this method, you can sell your (or others) branded products to potential customers for monetary gains.

• Influencer

If you are good at speaking and can motivate people, becoming an influencer is another method you can make a decent amount of money from YouTube with. When you become an influencer, you can get associated with multiple organizations and companies to promote their products and services and get paid.

• Super Chat and Super Stickers

If you have a good fan base, you can highlight their messages and chat and can charge them for this.

• YouTube Premium

You can prepare some engaging and informative videos that are exclusively available for the YouTube Premium members. Because these subscribers have purchased YouTube Premium membership, the streaming platform shares the profit it gets from such users with you.

The approaches discussed above can help you earn money with YouTube. Now that YouTube has rolled out the plan for YouTube Shorts monetization, we can anticipate more YouTube Shorts monetization in the future. You can also publish your YouTube Shorts video on your channel and the Shorts Shelf. YouTube then suggests these clips to others with similar interests (depending on the keywords that you have added in the description). When such users watch your short videos, the chances are that they would subscribe to your YouTube channel and watch the regular videos that you have already posted, thus helping you make money using any of the methods listed above.

Another positive aspect of this approach is, the number of views your short videos affects the overall analytics of your YouTube channel (in terms of view count and playback duration), and therefore play a vital role in meeting the minimum requirements as per YouTube policies to get your other, regular YouTube clips monetized.

Why did People See Less Revenue Than Regular YouTube Video?

When you start publishing short videos on your YouTube channel, the views that those clips get also affect the total view count and the playback duration of your channel. Although this helps you reach the minimum threshold for the monetization services that the platform offers, because the short videos cannot be monetized, you may see some depreciation in the revenue generation over time.

Conclusion

Because YouTube Shorts is still in the Beta phase at the time of this writing, the short videos don’t directly contribute to the monetization process. Nevertheless, as mentioned earlier, every time your short clips are viewed, your channel’s analytics are affected as per the view count and the playback time.

Furthermore, with interesting short videos, your channel is likely to get more subscribers, thus resulting in meeting the minimum threshold to becoming eligible and applying for YouTube’s Partnership Program.

Regardless of the fact that the revenue may seem deteriorated in contrast with the number of views and play time of the videos, the increment in the number of subscribers and paid members (if your channel allows them) would significantly appreciate your income.

And the most optimistic part is, Google is still working on and exploring YouTube Shorts. With that, the chances are, even the short videos could be monetized in the future.

The bottom line is, no matter what the current scenario of YouTube Shorts is, you must ensure to create engaging videos for YouTube Shorts using any of the tools like Wondershare Filmora in order to attract more subscribers to increase your earnings.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have access to YouTube, and you are able to sign in to the platform with your Google account, you can easily make a decent amount of money online. However, there are certain regulations and norms by the tech giant - Google that you need to comply with in order to get your wallet stuffed.

With that said, the following sections explain some of the practical methods to earn money from Google and YouTube and how YouTube Shorts contributes to the process.

How to Make Money on YouTube Shorts? (Practical Way)

The good news is, you are not solely dependent on YouTube Shorts to generate funds from the Internet. In fact, there are several other means that can help you with that. Some of the practical ways that YouTube and Google allow you to earn through include:

• YouTube Shorts Fund

YouTube Shorts Fund is a $100 million fund that is to be distributed from 2021 to 2022. It was introduced in May 2021 as the first step for YouTube Shorts monetization. YouTube Shorts creators that meet the requirements of the fund will receive the bonus.

To be eligible for the YouTube Shorts Fund bouns, you will need to meet the below requirements.

• Publish one eligible Short in the last 180 days.
• Your channel does not conflict with the YouTube Community Guidelines, copyright rules, or monetization policies.
• Content needs to be original and unique on the YouTube Shorts platform. Uploading movie clips or re-uploading videos from other video platforms are not allowed.
• The creator must be 13 or older.
• Revenue by Advertisement

With this method, you can have advertisements displayed on your regular YouTube videos. These advertisements help the streaming media generate funds, some part of which is then shared with you. In a broader spectrum, the more videos your YouTube channel has the more money you make.

• Channel Membership

If you prepare engaging videos that are liked by the majority of users, you can set up your channel for paid members who may get attractive perks in return.

• Merch Shelf

In this method, you can sell your (or others) branded products to potential customers for monetary gains.

• Influencer

If you are good at speaking and can motivate people, becoming an influencer is another method you can make a decent amount of money from YouTube with. When you become an influencer, you can get associated with multiple organizations and companies to promote their products and services and get paid.

• Super Chat and Super Stickers

If you have a good fan base, you can highlight their messages and chat and can charge them for this.

• YouTube Premium

You can prepare some engaging and informative videos that are exclusively available for the YouTube Premium members. Because these subscribers have purchased YouTube Premium membership, the streaming platform shares the profit it gets from such users with you.

The approaches discussed above can help you earn money with YouTube. Now that YouTube has rolled out the plan for YouTube Shorts monetization, we can anticipate more YouTube Shorts monetization in the future. You can also publish your YouTube Shorts video on your channel and the Shorts Shelf. YouTube then suggests these clips to others with similar interests (depending on the keywords that you have added in the description). When such users watch your short videos, the chances are that they would subscribe to your YouTube channel and watch the regular videos that you have already posted, thus helping you make money using any of the methods listed above.

Another positive aspect of this approach is, the number of views your short videos affects the overall analytics of your YouTube channel (in terms of view count and playback duration), and therefore play a vital role in meeting the minimum requirements as per YouTube policies to get your other, regular YouTube clips monetized.

Why did People See Less Revenue Than Regular YouTube Video?

When you start publishing short videos on your YouTube channel, the views that those clips get also affect the total view count and the playback duration of your channel. Although this helps you reach the minimum threshold for the monetization services that the platform offers, because the short videos cannot be monetized, you may see some depreciation in the revenue generation over time.

Conclusion

Because YouTube Shorts is still in the Beta phase at the time of this writing, the short videos don’t directly contribute to the monetization process. Nevertheless, as mentioned earlier, every time your short clips are viewed, your channel’s analytics are affected as per the view count and the playback time.

Furthermore, with interesting short videos, your channel is likely to get more subscribers, thus resulting in meeting the minimum threshold to becoming eligible and applying for YouTube’s Partnership Program.

Regardless of the fact that the revenue may seem deteriorated in contrast with the number of views and play time of the videos, the increment in the number of subscribers and paid members (if your channel allows them) would significantly appreciate your income.

And the most optimistic part is, Google is still working on and exploring YouTube Shorts. With that, the chances are, even the short videos could be monetized in the future.

The bottom line is, no matter what the current scenario of YouTube Shorts is, you must ensure to create engaging videos for YouTube Shorts using any of the tools like Wondershare Filmora in order to attract more subscribers to increase your earnings.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have access to YouTube, and you are able to sign in to the platform with your Google account, you can easily make a decent amount of money online. However, there are certain regulations and norms by the tech giant - Google that you need to comply with in order to get your wallet stuffed.

With that said, the following sections explain some of the practical methods to earn money from Google and YouTube and how YouTube Shorts contributes to the process.

How to Make Money on YouTube Shorts? (Practical Way)

The good news is, you are not solely dependent on YouTube Shorts to generate funds from the Internet. In fact, there are several other means that can help you with that. Some of the practical ways that YouTube and Google allow you to earn through include:

• YouTube Shorts Fund

YouTube Shorts Fund is a $100 million fund that is to be distributed from 2021 to 2022. It was introduced in May 2021 as the first step for YouTube Shorts monetization. YouTube Shorts creators that meet the requirements of the fund will receive the bonus.

To be eligible for the YouTube Shorts Fund bouns, you will need to meet the below requirements.

• Publish one eligible Short in the last 180 days.
• Your channel does not conflict with the YouTube Community Guidelines, copyright rules, or monetization policies.
• Content needs to be original and unique on the YouTube Shorts platform. Uploading movie clips or re-uploading videos from other video platforms are not allowed.
• The creator must be 13 or older.
• Revenue by Advertisement

With this method, you can have advertisements displayed on your regular YouTube videos. These advertisements help the streaming media generate funds, some part of which is then shared with you. In a broader spectrum, the more videos your YouTube channel has the more money you make.

• Channel Membership

If you prepare engaging videos that are liked by the majority of users, you can set up your channel for paid members who may get attractive perks in return.

• Merch Shelf

In this method, you can sell your (or others) branded products to potential customers for monetary gains.

• Influencer

If you are good at speaking and can motivate people, becoming an influencer is another method you can make a decent amount of money from YouTube with. When you become an influencer, you can get associated with multiple organizations and companies to promote their products and services and get paid.

• Super Chat and Super Stickers

If you have a good fan base, you can highlight their messages and chat and can charge them for this.

• YouTube Premium

You can prepare some engaging and informative videos that are exclusively available for the YouTube Premium members. Because these subscribers have purchased YouTube Premium membership, the streaming platform shares the profit it gets from such users with you.

The approaches discussed above can help you earn money with YouTube. Now that YouTube has rolled out the plan for YouTube Shorts monetization, we can anticipate more YouTube Shorts monetization in the future. You can also publish your YouTube Shorts video on your channel and the Shorts Shelf. YouTube then suggests these clips to others with similar interests (depending on the keywords that you have added in the description). When such users watch your short videos, the chances are that they would subscribe to your YouTube channel and watch the regular videos that you have already posted, thus helping you make money using any of the methods listed above.

Another positive aspect of this approach is, the number of views your short videos affects the overall analytics of your YouTube channel (in terms of view count and playback duration), and therefore play a vital role in meeting the minimum requirements as per YouTube policies to get your other, regular YouTube clips monetized.

Why did People See Less Revenue Than Regular YouTube Video?

When you start publishing short videos on your YouTube channel, the views that those clips get also affect the total view count and the playback duration of your channel. Although this helps you reach the minimum threshold for the monetization services that the platform offers, because the short videos cannot be monetized, you may see some depreciation in the revenue generation over time.

Conclusion

Because YouTube Shorts is still in the Beta phase at the time of this writing, the short videos don’t directly contribute to the monetization process. Nevertheless, as mentioned earlier, every time your short clips are viewed, your channel’s analytics are affected as per the view count and the playback time.

Furthermore, with interesting short videos, your channel is likely to get more subscribers, thus resulting in meeting the minimum threshold to becoming eligible and applying for YouTube’s Partnership Program.

Regardless of the fact that the revenue may seem deteriorated in contrast with the number of views and play time of the videos, the increment in the number of subscribers and paid members (if your channel allows them) would significantly appreciate your income.

And the most optimistic part is, Google is still working on and exploring YouTube Shorts. With that, the chances are, even the short videos could be monetized in the future.

The bottom line is, no matter what the current scenario of YouTube Shorts is, you must ensure to create engaging videos for YouTube Shorts using any of the tools like Wondershare Filmora in order to attract more subscribers to increase your earnings.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have access to YouTube, and you are able to sign in to the platform with your Google account, you can easily make a decent amount of money online. However, there are certain regulations and norms by the tech giant - Google that you need to comply with in order to get your wallet stuffed.

With that said, the following sections explain some of the practical methods to earn money from Google and YouTube and how YouTube Shorts contributes to the process.

How to Make Money on YouTube Shorts? (Practical Way)

The good news is, you are not solely dependent on YouTube Shorts to generate funds from the Internet. In fact, there are several other means that can help you with that. Some of the practical ways that YouTube and Google allow you to earn through include:

• YouTube Shorts Fund

YouTube Shorts Fund is a $100 million fund that is to be distributed from 2021 to 2022. It was introduced in May 2021 as the first step for YouTube Shorts monetization. YouTube Shorts creators that meet the requirements of the fund will receive the bonus.

To be eligible for the YouTube Shorts Fund bouns, you will need to meet the below requirements.

• Publish one eligible Short in the last 180 days.
• Your channel does not conflict with the YouTube Community Guidelines, copyright rules, or monetization policies.
• Content needs to be original and unique on the YouTube Shorts platform. Uploading movie clips or re-uploading videos from other video platforms are not allowed.
• The creator must be 13 or older.
• Revenue by Advertisement

With this method, you can have advertisements displayed on your regular YouTube videos. These advertisements help the streaming media generate funds, some part of which is then shared with you. In a broader spectrum, the more videos your YouTube channel has the more money you make.

• Channel Membership

If you prepare engaging videos that are liked by the majority of users, you can set up your channel for paid members who may get attractive perks in return.

• Merch Shelf

In this method, you can sell your (or others) branded products to potential customers for monetary gains.

• Influencer

If you are good at speaking and can motivate people, becoming an influencer is another method you can make a decent amount of money from YouTube with. When you become an influencer, you can get associated with multiple organizations and companies to promote their products and services and get paid.

• Super Chat and Super Stickers

If you have a good fan base, you can highlight their messages and chat and can charge them for this.

• YouTube Premium

You can prepare some engaging and informative videos that are exclusively available for the YouTube Premium members. Because these subscribers have purchased YouTube Premium membership, the streaming platform shares the profit it gets from such users with you.

The approaches discussed above can help you earn money with YouTube. Now that YouTube has rolled out the plan for YouTube Shorts monetization, we can anticipate more YouTube Shorts monetization in the future. You can also publish your YouTube Shorts video on your channel and the Shorts Shelf. YouTube then suggests these clips to others with similar interests (depending on the keywords that you have added in the description). When such users watch your short videos, the chances are that they would subscribe to your YouTube channel and watch the regular videos that you have already posted, thus helping you make money using any of the methods listed above.

Another positive aspect of this approach is, the number of views your short videos affects the overall analytics of your YouTube channel (in terms of view count and playback duration), and therefore play a vital role in meeting the minimum requirements as per YouTube policies to get your other, regular YouTube clips monetized.

Why did People See Less Revenue Than Regular YouTube Video?

When you start publishing short videos on your YouTube channel, the views that those clips get also affect the total view count and the playback duration of your channel. Although this helps you reach the minimum threshold for the monetization services that the platform offers, because the short videos cannot be monetized, you may see some depreciation in the revenue generation over time.

Conclusion

Because YouTube Shorts is still in the Beta phase at the time of this writing, the short videos don’t directly contribute to the monetization process. Nevertheless, as mentioned earlier, every time your short clips are viewed, your channel’s analytics are affected as per the view count and the playback time.

Furthermore, with interesting short videos, your channel is likely to get more subscribers, thus resulting in meeting the minimum threshold to becoming eligible and applying for YouTube’s Partnership Program.

Regardless of the fact that the revenue may seem deteriorated in contrast with the number of views and play time of the videos, the increment in the number of subscribers and paid members (if your channel allows them) would significantly appreciate your income.

And the most optimistic part is, Google is still working on and exploring YouTube Shorts. With that, the chances are, even the short videos could be monetized in the future.

The bottom line is, no matter what the current scenario of YouTube Shorts is, you must ensure to create engaging videos for YouTube Shorts using any of the tools like Wondershare Filmora in order to attract more subscribers to increase your earnings.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Navigating the Nook: How Jake Paul Snagged YouTube Success

Jake Paul’s YouTube Success Story - All You Need to Know

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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