Transform Your On-Screen Identity Into a Brand on YouTube

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Unlocking Creativity in YouTube Video Splitting

How to Make a Creative Split-screen Video for YouTube?

Liza Brown

Oct 26, 2023• Proven solutions

If we talk about post-production techniques and visual effects, then Split Screen has to be one of the smartest picks. After all, it lets us narrate our story via two (or more) screens and gives our audience a superior viewing experience. Though, a lot of users find it hard to implement the split-screen effect on YouTube videos. Here, I will let you know how to come up with all kinds of YouTube split-screen videos by using a professional video editor.

Part 1: The Diverse Applications of Split-screen Videos

Before we discuss how to work on YouTube split-screen videos, let’s quickly consider some major applications of this video effect.

• To draw a direct comparison

One of the most popular applications of split-screen videos is for comparing two or more instances or perspectives in the same frame. For example, you might wish to depict the lifestyle of two people from different parts of the world or simply compare the effect of various seasons in a single video.

• To provide two or more perspectives

Videos are the best visual storytelling tools and just like any story, they can also have different perspectives. Ideally, the split-screen effect would be one of the best ways to show your audience all kinds of perspectives that can take place in your story.

One of the best examples was depicted in the movie “500 Days of Summer” in which we got several Expectations vs. Reality shots. These split-screen shots depicted the two major perspectives of the story in a single frame.

• To implement the cloning effect

Have you ever wondered how filmmakers create a clone of a person in movies? To do that, we make the protagonist record both the scenes in front of the same background. Later, we implement a split-screen effect in which both the clips are combined in such a way that it makes the audience believe as if the scene has both, the character and their clone placed flawlessly.

Watch Video! Use Split-Screen for Your YouTube Videos

Part 2: How to Make Creative YouTube Split-screen Videos with Wondershare Filmora ?

If you want to come up with professional YouTube split-screen videos, then consider using a resourceful tool like Wondershare Filmora. Recently, the company has launched Wondershare Filmora for Mac V10.2 with an upgraded set of newly-added split-screen templates . Therefore, you can simply use the wide range of split-screen templates in Filmora and drag-and-drop your videos to implement the effect.

• Wondershare Filmora has recently added an extensive range of split-screen templates that you can instantly use and customize to meet your requirements.
• Apart from YouTube split-screen templates, you can also find options for other social platforms such as Instagram, Facebook, TikTok, etc.
• Without undergoing any technical hassle, you can just drag and drop your videos to the split-screen template and further make the needed changes.
• There are also dedicated options to edit the split-screen video, apply color correction, and even implement different stunning animated effects.
• Besides that, you can use Filmora to access numerous other editing options like motion tracking, keyframing, audio ducking, auto reframing, action cam editing, and more.

Creating or editing YouTube split-screen videos in Wondershare Filmora is extremely easy and can be done in the following way:

Step 1: Import the Videos You Want to Edit to Wondershare Filmora

Before you edit your YouTube split-screen video, you need to import clips to the application. To do this, just launch Wondershare Filmora on your system and click on the “Import” button to load your videos. You can also go to its Menu > File > Import Media to do the same.

Step 2: Select the Split-screen Template and Add Your Videos

Great! Once you have loaded the interface of Filmora, you can locate a “Split Screen” section from the top. Just click on it to browse a wide range of split-screen video templates for YouTube to include two, three, or more clips. You can just double-click any template to get its preview and drag-and-drop it to the timeline to start working on it.

If you want, you can take the playhead and drag the pointer to adjust the length of the split-screen template on the timeline. To add your clips, just double-click on the split-screen template and click on the drop icon from the preview window. Now, click on the source clip to add it to the template and adjust its position to get the desired effects.

Step 3: Edit Your YouTube Split-screen Video

Following the same drill, you can include multiple clips to the YouTube split-screen template. You can further go to its editing features and explore the “Video” tab to scale, reposition, or rotate your clips. There are also options to add borders in the split-screen effect to separate the clips distinctively in the video.

Apart from that, you can also go to the “Color” section to access various color correction features. From here, you can adjust the brightness, temperature, saturation, tint, and other effects in the video.

If you want to make your YouTube split-screen video more appealing, then go to the “Motion” feature. Here, you can easily implement any existing animated template for transitions and other effects.

Besides that, you can also click on the edit icon from the bottom panel of the Preview section to edit your videos separately.

Step 4: Export the YouTube Split-screen Video

That’s it! Once you are done editing the split-screen video, you can export it from Filmora and save it on your Mac. Just click on the Export option and select a location to save the YouTube split-screen video. There are also additional features to save the video in different formats, video resolutions, and frame rates here that you can explore.

There you go! After following this guide, you would be able to come up with all kinds of YouTube split-screen videos on your Mac. Ideally, with the help of a resourceful tool like Wondershare Filmora, working on a split-screen video is an effortless task. Since the tool has numerous split-screen templates for YouTube, you can just select any template, and customize it to create a stunning YouTube split-screen video in minutes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

If we talk about post-production techniques and visual effects, then Split Screen has to be one of the smartest picks. After all, it lets us narrate our story via two (or more) screens and gives our audience a superior viewing experience. Though, a lot of users find it hard to implement the split-screen effect on YouTube videos. Here, I will let you know how to come up with all kinds of YouTube split-screen videos by using a professional video editor.

Part 1: The Diverse Applications of Split-screen Videos

Before we discuss how to work on YouTube split-screen videos, let’s quickly consider some major applications of this video effect.

• To draw a direct comparison

One of the most popular applications of split-screen videos is for comparing two or more instances or perspectives in the same frame. For example, you might wish to depict the lifestyle of two people from different parts of the world or simply compare the effect of various seasons in a single video.

• To provide two or more perspectives

Videos are the best visual storytelling tools and just like any story, they can also have different perspectives. Ideally, the split-screen effect would be one of the best ways to show your audience all kinds of perspectives that can take place in your story.

One of the best examples was depicted in the movie “500 Days of Summer” in which we got several Expectations vs. Reality shots. These split-screen shots depicted the two major perspectives of the story in a single frame.

• To implement the cloning effect

Have you ever wondered how filmmakers create a clone of a person in movies? To do that, we make the protagonist record both the scenes in front of the same background. Later, we implement a split-screen effect in which both the clips are combined in such a way that it makes the audience believe as if the scene has both, the character and their clone placed flawlessly.

Watch Video! Use Split-Screen for Your YouTube Videos

Part 2: How to Make Creative YouTube Split-screen Videos with Wondershare Filmora ?

If you want to come up with professional YouTube split-screen videos, then consider using a resourceful tool like Wondershare Filmora. Recently, the company has launched Wondershare Filmora for Mac V10.2 with an upgraded set of newly-added split-screen templates . Therefore, you can simply use the wide range of split-screen templates in Filmora and drag-and-drop your videos to implement the effect.

• Wondershare Filmora has recently added an extensive range of split-screen templates that you can instantly use and customize to meet your requirements.
• Apart from YouTube split-screen templates, you can also find options for other social platforms such as Instagram, Facebook, TikTok, etc.
• Without undergoing any technical hassle, you can just drag and drop your videos to the split-screen template and further make the needed changes.
• There are also dedicated options to edit the split-screen video, apply color correction, and even implement different stunning animated effects.
• Besides that, you can use Filmora to access numerous other editing options like motion tracking, keyframing, audio ducking, auto reframing, action cam editing, and more.

Creating or editing YouTube split-screen videos in Wondershare Filmora is extremely easy and can be done in the following way:

Step 1: Import the Videos You Want to Edit to Wondershare Filmora

Before you edit your YouTube split-screen video, you need to import clips to the application. To do this, just launch Wondershare Filmora on your system and click on the “Import” button to load your videos. You can also go to its Menu > File > Import Media to do the same.

Step 2: Select the Split-screen Template and Add Your Videos

Great! Once you have loaded the interface of Filmora, you can locate a “Split Screen” section from the top. Just click on it to browse a wide range of split-screen video templates for YouTube to include two, three, or more clips. You can just double-click any template to get its preview and drag-and-drop it to the timeline to start working on it.

If you want, you can take the playhead and drag the pointer to adjust the length of the split-screen template on the timeline. To add your clips, just double-click on the split-screen template and click on the drop icon from the preview window. Now, click on the source clip to add it to the template and adjust its position to get the desired effects.

Step 3: Edit Your YouTube Split-screen Video

Following the same drill, you can include multiple clips to the YouTube split-screen template. You can further go to its editing features and explore the “Video” tab to scale, reposition, or rotate your clips. There are also options to add borders in the split-screen effect to separate the clips distinctively in the video.

Apart from that, you can also go to the “Color” section to access various color correction features. From here, you can adjust the brightness, temperature, saturation, tint, and other effects in the video.

If you want to make your YouTube split-screen video more appealing, then go to the “Motion” feature. Here, you can easily implement any existing animated template for transitions and other effects.

Besides that, you can also click on the edit icon from the bottom panel of the Preview section to edit your videos separately.

Step 4: Export the YouTube Split-screen Video

That’s it! Once you are done editing the split-screen video, you can export it from Filmora and save it on your Mac. Just click on the Export option and select a location to save the YouTube split-screen video. There are also additional features to save the video in different formats, video resolutions, and frame rates here that you can explore.

There you go! After following this guide, you would be able to come up with all kinds of YouTube split-screen videos on your Mac. Ideally, with the help of a resourceful tool like Wondershare Filmora, working on a split-screen video is an effortless task. Since the tool has numerous split-screen templates for YouTube, you can just select any template, and customize it to create a stunning YouTube split-screen video in minutes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

If we talk about post-production techniques and visual effects, then Split Screen has to be one of the smartest picks. After all, it lets us narrate our story via two (or more) screens and gives our audience a superior viewing experience. Though, a lot of users find it hard to implement the split-screen effect on YouTube videos. Here, I will let you know how to come up with all kinds of YouTube split-screen videos by using a professional video editor.

Part 1: The Diverse Applications of Split-screen Videos

Before we discuss how to work on YouTube split-screen videos, let’s quickly consider some major applications of this video effect.

• To draw a direct comparison

One of the most popular applications of split-screen videos is for comparing two or more instances or perspectives in the same frame. For example, you might wish to depict the lifestyle of two people from different parts of the world or simply compare the effect of various seasons in a single video.

• To provide two or more perspectives

Videos are the best visual storytelling tools and just like any story, they can also have different perspectives. Ideally, the split-screen effect would be one of the best ways to show your audience all kinds of perspectives that can take place in your story.

One of the best examples was depicted in the movie “500 Days of Summer” in which we got several Expectations vs. Reality shots. These split-screen shots depicted the two major perspectives of the story in a single frame.

• To implement the cloning effect

Have you ever wondered how filmmakers create a clone of a person in movies? To do that, we make the protagonist record both the scenes in front of the same background. Later, we implement a split-screen effect in which both the clips are combined in such a way that it makes the audience believe as if the scene has both, the character and their clone placed flawlessly.

Watch Video! Use Split-Screen for Your YouTube Videos

Part 2: How to Make Creative YouTube Split-screen Videos with Wondershare Filmora ?

If you want to come up with professional YouTube split-screen videos, then consider using a resourceful tool like Wondershare Filmora. Recently, the company has launched Wondershare Filmora for Mac V10.2 with an upgraded set of newly-added split-screen templates . Therefore, you can simply use the wide range of split-screen templates in Filmora and drag-and-drop your videos to implement the effect.

• Wondershare Filmora has recently added an extensive range of split-screen templates that you can instantly use and customize to meet your requirements.
• Apart from YouTube split-screen templates, you can also find options for other social platforms such as Instagram, Facebook, TikTok, etc.
• Without undergoing any technical hassle, you can just drag and drop your videos to the split-screen template and further make the needed changes.
• There are also dedicated options to edit the split-screen video, apply color correction, and even implement different stunning animated effects.
• Besides that, you can use Filmora to access numerous other editing options like motion tracking, keyframing, audio ducking, auto reframing, action cam editing, and more.

Creating or editing YouTube split-screen videos in Wondershare Filmora is extremely easy and can be done in the following way:

Step 1: Import the Videos You Want to Edit to Wondershare Filmora

Before you edit your YouTube split-screen video, you need to import clips to the application. To do this, just launch Wondershare Filmora on your system and click on the “Import” button to load your videos. You can also go to its Menu > File > Import Media to do the same.

Step 2: Select the Split-screen Template and Add Your Videos

Great! Once you have loaded the interface of Filmora, you can locate a “Split Screen” section from the top. Just click on it to browse a wide range of split-screen video templates for YouTube to include two, three, or more clips. You can just double-click any template to get its preview and drag-and-drop it to the timeline to start working on it.

If you want, you can take the playhead and drag the pointer to adjust the length of the split-screen template on the timeline. To add your clips, just double-click on the split-screen template and click on the drop icon from the preview window. Now, click on the source clip to add it to the template and adjust its position to get the desired effects.

Step 3: Edit Your YouTube Split-screen Video

Following the same drill, you can include multiple clips to the YouTube split-screen template. You can further go to its editing features and explore the “Video” tab to scale, reposition, or rotate your clips. There are also options to add borders in the split-screen effect to separate the clips distinctively in the video.

Apart from that, you can also go to the “Color” section to access various color correction features. From here, you can adjust the brightness, temperature, saturation, tint, and other effects in the video.

If you want to make your YouTube split-screen video more appealing, then go to the “Motion” feature. Here, you can easily implement any existing animated template for transitions and other effects.

Besides that, you can also click on the edit icon from the bottom panel of the Preview section to edit your videos separately.

Step 4: Export the YouTube Split-screen Video

That’s it! Once you are done editing the split-screen video, you can export it from Filmora and save it on your Mac. Just click on the Export option and select a location to save the YouTube split-screen video. There are also additional features to save the video in different formats, video resolutions, and frame rates here that you can explore.

There you go! After following this guide, you would be able to come up with all kinds of YouTube split-screen videos on your Mac. Ideally, with the help of a resourceful tool like Wondershare Filmora, working on a split-screen video is an effortless task. Since the tool has numerous split-screen templates for YouTube, you can just select any template, and customize it to create a stunning YouTube split-screen video in minutes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

If we talk about post-production techniques and visual effects, then Split Screen has to be one of the smartest picks. After all, it lets us narrate our story via two (or more) screens and gives our audience a superior viewing experience. Though, a lot of users find it hard to implement the split-screen effect on YouTube videos. Here, I will let you know how to come up with all kinds of YouTube split-screen videos by using a professional video editor.

Part 1: The Diverse Applications of Split-screen Videos

Before we discuss how to work on YouTube split-screen videos, let’s quickly consider some major applications of this video effect.

• To draw a direct comparison

One of the most popular applications of split-screen videos is for comparing two or more instances or perspectives in the same frame. For example, you might wish to depict the lifestyle of two people from different parts of the world or simply compare the effect of various seasons in a single video.

• To provide two or more perspectives

Videos are the best visual storytelling tools and just like any story, they can also have different perspectives. Ideally, the split-screen effect would be one of the best ways to show your audience all kinds of perspectives that can take place in your story.

One of the best examples was depicted in the movie “500 Days of Summer” in which we got several Expectations vs. Reality shots. These split-screen shots depicted the two major perspectives of the story in a single frame.

• To implement the cloning effect

Have you ever wondered how filmmakers create a clone of a person in movies? To do that, we make the protagonist record both the scenes in front of the same background. Later, we implement a split-screen effect in which both the clips are combined in such a way that it makes the audience believe as if the scene has both, the character and their clone placed flawlessly.

Watch Video! Use Split-Screen for Your YouTube Videos

Part 2: How to Make Creative YouTube Split-screen Videos with Wondershare Filmora ?

If you want to come up with professional YouTube split-screen videos, then consider using a resourceful tool like Wondershare Filmora. Recently, the company has launched Wondershare Filmora for Mac V10.2 with an upgraded set of newly-added split-screen templates . Therefore, you can simply use the wide range of split-screen templates in Filmora and drag-and-drop your videos to implement the effect.

• Wondershare Filmora has recently added an extensive range of split-screen templates that you can instantly use and customize to meet your requirements.
• Apart from YouTube split-screen templates, you can also find options for other social platforms such as Instagram, Facebook, TikTok, etc.
• Without undergoing any technical hassle, you can just drag and drop your videos to the split-screen template and further make the needed changes.
• There are also dedicated options to edit the split-screen video, apply color correction, and even implement different stunning animated effects.
• Besides that, you can use Filmora to access numerous other editing options like motion tracking, keyframing, audio ducking, auto reframing, action cam editing, and more.

Creating or editing YouTube split-screen videos in Wondershare Filmora is extremely easy and can be done in the following way:

Step 1: Import the Videos You Want to Edit to Wondershare Filmora

Before you edit your YouTube split-screen video, you need to import clips to the application. To do this, just launch Wondershare Filmora on your system and click on the “Import” button to load your videos. You can also go to its Menu > File > Import Media to do the same.

Step 2: Select the Split-screen Template and Add Your Videos

Great! Once you have loaded the interface of Filmora, you can locate a “Split Screen” section from the top. Just click on it to browse a wide range of split-screen video templates for YouTube to include two, three, or more clips. You can just double-click any template to get its preview and drag-and-drop it to the timeline to start working on it.

If you want, you can take the playhead and drag the pointer to adjust the length of the split-screen template on the timeline. To add your clips, just double-click on the split-screen template and click on the drop icon from the preview window. Now, click on the source clip to add it to the template and adjust its position to get the desired effects.

Step 3: Edit Your YouTube Split-screen Video

Following the same drill, you can include multiple clips to the YouTube split-screen template. You can further go to its editing features and explore the “Video” tab to scale, reposition, or rotate your clips. There are also options to add borders in the split-screen effect to separate the clips distinctively in the video.

Apart from that, you can also go to the “Color” section to access various color correction features. From here, you can adjust the brightness, temperature, saturation, tint, and other effects in the video.

If you want to make your YouTube split-screen video more appealing, then go to the “Motion” feature. Here, you can easily implement any existing animated template for transitions and other effects.

Besides that, you can also click on the edit icon from the bottom panel of the Preview section to edit your videos separately.

Step 4: Export the YouTube Split-screen Video

That’s it! Once you are done editing the split-screen video, you can export it from Filmora and save it on your Mac. Just click on the Export option and select a location to save the YouTube split-screen video. There are also additional features to save the video in different formats, video resolutions, and frame rates here that you can explore.

There you go! After following this guide, you would be able to come up with all kinds of YouTube split-screen videos on your Mac. Ideally, with the help of a resourceful tool like Wondershare Filmora, working on a split-screen video is an effortless task. Since the tool has numerous split-screen templates for YouTube, you can just select any template, and customize it to create a stunning YouTube split-screen video in minutes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

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