Transform Your Filmmaking with These 9 Smartphone Add-Ons

Smartphone Camera Accessories Vloggers Should Try to Improve Recording

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Mastering the Art of Identity Creation for a Booming YouTube Presence

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox