Top Viewership Archive: YouTube Visionaries

Top 10 Most Viewed Videos on YouTube of All Time

Richard Bennett

Mar 27, 2024• Proven solutions

Making an incredibly successful YouTube video is the holy grail for any digital marketer. Gaining a place in the most-watched YouTube videos list is a great ambition to have, but you’ll be up against some stiff competition. Below, let’ take a look at the most viewed YouTube music video worldwide in 2021 and see what the secret to their success is.

Interested in the richest YouTubers? Check our pick of Top 10 Richest YouTubers in 2021

What is the Most Viewed YouTube Video?

Over the past couple of years, Despacito music video is undoubtedly been the most viewed video on YouTube. However, the list had changed after 2020 due to the rise of a catchy kid song - Baby Shark Dance. This child song video has reached more than 9 billion views worldwide (still growing) and led to an online dancing fever - Body Shark Challenge.

Top 10 Most Watched YouTube Videos in 2021

You may have expected this, but the majority of the most popular YouTube videos are actually music videos. Most, but not all. Here’s our list based on the latest statistics about the most viewed youtube video ever available right now. If you want to know more about the channels or the YouTubers, you can use InflueNex to get the details of them.

Here is a full list of the most viewed videos on YouTube except for Body Shark Dance.

• Despacito - Luis Fonsi ft. Daddy Yankee
• See You Again - Wiz Khalifa ft. Charlie Puth
• Shape of You - Ed Sheeran
• Gangnam Style - Psy
• Masha and the Bear: Recipe for Disaster - Get Movies
• Uptown Funk - Mark Ronson ft. Bruno Mars
• Sorry - Justin Bieber
• Sugar - Maroon 5
• Shake It Off - Taylor Swift
• Roar - Katy Perry

1. Despacito - Luis Fonsi ft. Daddy Yankee

Views:5.4B

Despacito, the Spanish word for ‘slowly’, has broken all records in terms of the most viewed YouTube videos, reaching the milestone of two billion views faster than any other video, ever. It went on to reach 2.5 billion views faster than any other and now boasts more than five billion views, making it the most-watched YouTube video of all time.

As a song that’s almost completely sung in Spanish, the immense popularity of this video surprised everyone. Although hugely popular in Hispanic countries, Despacito was also top of the charts in 45 different countries, from Uruguay to Japan to Italy, so what made it so popular? Experts have speculated that its mix of Caribbean, Latin, pop, and rap gave it a broad appeal. Its earwormish nature, danceable beat, and perfectly summery vibe have propelled this fairly mediocre video to the heights of YouTube stardom that the rest of us can only dream about.

2. See You Again - Wiz Khalifa ft. Charlie Puth

Views:3.7B

See You Again is a pretty cool song but is it really cool enough to be number two of the most-watched YouTube videos? Sure, the tune is catchy, and the video production is probably better than that of Despacito, but its rapid rise to YouTube stardom was still rather unexpected. Over 800 days after release, the video had clocked up almost three billion views, unseating the reigning champion of YouTube views, Psy and his K-Pop masterpiece, Gangnam Style, and today it’s sitting comfortably in the number two spot with 3.6 billion watches.

So, why did this tune go so viral? Was it the loyal Fast and the Furious fan base craving more time with the Furious 7 soundtrack, or was it the tributary nature of the video paying homage to the late Paul Walker that was bringing in the views? In truth, it was probably both and also neither. The main influencer here was simply that a lot more people were using YouTube. Between 2015 and 2016, YouTube experienced a 17 percent increase in music video viewers and a total 25 percent increase in video streams. See You Again was simply in the right place at the right time.

3. Shape of You - Ed Sheeran

Views:3.7B

If there’s one artist who has rocked the music scene more than any other in recent years, Mr. Sheeran is it. His double lead single from his latest album ÷ (divide) has been his most successful to date, racking up 3.5 billion views on YouTube to date with millions more added each day. It is Spotify’s most popular song ever with 1.5 billion streams and currently holds the record for the most number of weeks spent in the Billboard top 10. It’s was nominated for best single at the Brit Awards 2021 but was pipped at the post by Rag’n’Bone Man with Human.

But why does everyone love Shape of You so much? It’s a pretty simple song, with four basic chords and fairly boring romantic lyrics; what makes it so special? Some of its success is down to the physical construction of the music itself, with a pentatonic scale offering a tried and tested catchiness that’s impossible to resist. Even if you’re not a Sheeran fan, exposure has made this song familiar to you, being popular in clubs, pubs, restaurants and with buskers on street corners (not to mention certain Christmas adverts, right?). Add to all this the rise in general popularity of music videos, it’s clear to see how it’s become one of the most viewed YouTube videos of all time.

4. Gangnam Style - Psy

Views:3.2B

We’d be surprised if you could honestly say you’d never heard of Gangnam Style (and perhaps secretly tried a few horse dance moves), and Psy himself was undoubtedly pretty surprised too when he rocketed to internet fame in 2013. At its peak, this K-Pop legend was racking up 72 views per second and averaged 33 views a second for two whole years. Today, he’s fourth on the list with a total of 3.2 billion views (and yes, people are still watching).

Although it might seem Psy was inherently lucky when his song became such a huge hit, actually what he did was very clever. As well as combining a catchy tune with a ridiculously funny video, he intentionally left copyright off the video itself, almost inviting others to create their own parodies of the video, which they did in their droves. The dance he created was nothing short of genius, easily replicable by others all over the world. Despite being ‘K-Pop’, Psy’s own look is a world away from the polished pretty boy image of other artists in this genre, offering more of an anti-pop image from a guy who is clearly comfortable in his own skin. The result is the full package of measures, and deservedly places Gangnam Style in the top 10 most-watched YouTube videos of all time.

5. Masha and the Bear: Recipe for Disaster - Get Movies

Views:3.2B

A rather unusual entry for our number five slot, Masha and the Bear, as you might have guessed, is not a music video at all. It’s not even an official video, and to top it off it’s in Russian! Masha and the Bear is incredibly popular in Russia and is based loosely on an old Russian folk story, and since all 68 episodes have been uploaded to YouTube, three have surpassed the one billion view mark.

This particular episode is the crowning glory, having racked up 3.1 billion views over the years. The reason for this particular episode’s incredibly popularity is not entirely clear, although it is thought that perhaps the way Masha herself is portrayed has helped its success. Dressed in a folk costume with no legs on show and a headscarf makes the video acceptable to Muslim audiences around the world, which may have helped to spread its popularity.

6. Uptown Funk - Mark Ronson ft. Bruno Mars

Views:3.2B

Also with 3.1 billion views, the inimitably catchy Uptown Funk by Mark Ronson has been his biggest hit to date. Boasting chart-topping success in the US, Australia, New Zealand, Canada, and many other locations around the world, the single won two Grammys, record of the year, and spent 14 weeks at number one in the US. So, what was it that got people watching, singing, and dancing along with Ronson and Mars?

Part of the success is undoubtedly down to the amazing lyrics of the song. From repeating how hot he is to namechecking Michelle Pfeiffer and Saint Laurent, these are feel-good power lyrics at their very best. The simple four-chord structure and effortlessly funky beat help its appeal bridge the generations, and the video itself just screams fun, fun, fun! Don’t believe us, just watch (the YouTube video, of course)!

7. Sorry - Justin Bieber

Views:3 B

It’s no surprise that the young person’s sensation that is Justin Bieber had to make an appearance in our top 10 most-watched YouTube videos. He is, after all, the epitome of the YouTube generation, and has plenty of other well-watched videos in his archives. Selling 10 million copies in 2016 alone and topping the charts in 13 countries, Sorry has racked up, to date, 2.9 billion hits on YouTube, making it his most successful music video ever. So, what was the secret to this hit’s success?

Actually, we think that the reason for the success of this particular Bieber creation is due in part to the mismatch between the visuals and the audio. A languishing video requesting redemption from a lover would typically be shot in gritty black and white and feature the singer moping about feeling sorry for themselves. Instead, Bieber opted to recruit lively dancers from New Zealand’s ReQuest Dance Crew and furnish them with eye-popping outfits and lively dance moves to make up for the potentially depressing lyrics.

8. Sugar - Maroon 5

Views:2.7B

Maroon 5 had enjoyed a somewhat tumultuous career, achieving fame in the noughties, disappearing for a while, and then returning with outstanding hits such as ‘moves like Jagger’ and ‘One more night’. But this song, Sugar, has been their biggest video hit to date. Why? Well, the proof is in the pudding as they say.

This was a completely new concept video, shot in a variety of locations around Los Angeles and featuring Maroon 5 crashing numerous weddings. The reality is that the band did arrange things somewhat with the groom, although the bride and her guests had no idea. The resulting video is a joy to watch, as the assembled wedding parties express their shock, surprise, fear, and even anger as Levine and his crew pitch up and start singing.

Looking for the best wedding video songs? Check our top lists of the best songs for your wedding video .

9. Shake It Off - Taylor Swift

Views:2.6B

After a long drought of almost a year, devoted fans of Taylor Swift were sick to death of hearing ‘I Knew you were Trouble’ on the radio five hundred times a day, so Shake it Off was almost guaranteed to be a big hit. Going straight into number one on the charts and staying in the Hot 100 for 50 consecutive weeks, its success on YouTube was even greater, boasting 2.5 billion views to date and making it the 9th most-watched video on YouTube. But how?

Swift is a master of generating internet attention. With over 100 million Instagram followers, Taylor set about whipping her ‘Little Monsters’ into a frenzy about the forthcoming release of her new single. As a result, Shake it Off was pretty much all the internet cared about for a full 24 hours. The lyrics tread a thin line between playful mockery of Swift and self-aware empowerment but are also super easy to memories and sing along with. Well played madam, well played.

10. Roar - Katy Perry

Views:2.6B

In 2013, Katy Perry took a short break out of kissing girls and liking it, as well as marrying (and divorcing) Russell Brand in order to release this banging new single. By the end of the year, Roar had sold almost 10 million copies and had topped the charts in 12 different countries. Its success on the radio was only surpassed by the success of the colorful music video on YouTube, where it has secured 2.5 billion views to date.

What’s not to love about this particular video, we ask? The lyrics are super empowering, you can run to it, dance to it, or just belt out your own roar alongside Katy. The visuals are awesome too, in particular the CGI animals and skimpy leopard print bikini, which undoubtedly helped its popularity. In a year that was tough personally for Perry, she hit back and produced this powerful song, showing once again that she is indeed a champion.

Conclusion

All the videos listed above have billions of views after it is on YouTube, however, Rome wasn’t built in a day. If you want to get more views on your YouTube videos, do not miss our guide about How to get more views on YouTube . The most viewed videos on YouTube are constantly changing, and as more and more people choose to consume their visual content in this way, we’ll undoubtedly see more records broken, more changes to this top 10, and more exciting content being produced. Were you surprised by our list? Who did you think should have made the top 10? Let us know!

How to empower your YouTube video? Whether you are targeted in YouTube music video, gameplay video, beauty & fashion, comedy, how-to video, education, or entertainment video, you always need good video editing software to edit the YouTube video. Check our pickups of the best video editing software for YouTube in the below video.

Want to know more statistics about YouTube Reds, check our Infographic about YouTube Facts, Figures here .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making an incredibly successful YouTube video is the holy grail for any digital marketer. Gaining a place in the most-watched YouTube videos list is a great ambition to have, but you’ll be up against some stiff competition. Below, let’ take a look at the most viewed YouTube music video worldwide in 2021 and see what the secret to their success is.

Interested in the richest YouTubers? Check our pick of Top 10 Richest YouTubers in 2021

What is the Most Viewed YouTube Video?

Over the past couple of years, Despacito music video is undoubtedly been the most viewed video on YouTube. However, the list had changed after 2020 due to the rise of a catchy kid song - Baby Shark Dance. This child song video has reached more than 9 billion views worldwide (still growing) and led to an online dancing fever - Body Shark Challenge.

Top 10 Most Watched YouTube Videos in 2021

You may have expected this, but the majority of the most popular YouTube videos are actually music videos. Most, but not all. Here’s our list based on the latest statistics about the most viewed youtube video ever available right now. If you want to know more about the channels or the YouTubers, you can use InflueNex to get the details of them.

Here is a full list of the most viewed videos on YouTube except for Body Shark Dance.

• Despacito - Luis Fonsi ft. Daddy Yankee
• See You Again - Wiz Khalifa ft. Charlie Puth
• Shape of You - Ed Sheeran
• Gangnam Style - Psy
• Masha and the Bear: Recipe for Disaster - Get Movies
• Uptown Funk - Mark Ronson ft. Bruno Mars
• Sorry - Justin Bieber
• Sugar - Maroon 5
• Shake It Off - Taylor Swift
• Roar - Katy Perry

1. Despacito - Luis Fonsi ft. Daddy Yankee

Views:5.4B

Despacito, the Spanish word for ‘slowly’, has broken all records in terms of the most viewed YouTube videos, reaching the milestone of two billion views faster than any other video, ever. It went on to reach 2.5 billion views faster than any other and now boasts more than five billion views, making it the most-watched YouTube video of all time.

As a song that’s almost completely sung in Spanish, the immense popularity of this video surprised everyone. Although hugely popular in Hispanic countries, Despacito was also top of the charts in 45 different countries, from Uruguay to Japan to Italy, so what made it so popular? Experts have speculated that its mix of Caribbean, Latin, pop, and rap gave it a broad appeal. Its earwormish nature, danceable beat, and perfectly summery vibe have propelled this fairly mediocre video to the heights of YouTube stardom that the rest of us can only dream about.

2. See You Again - Wiz Khalifa ft. Charlie Puth

Views:3.7B

See You Again is a pretty cool song but is it really cool enough to be number two of the most-watched YouTube videos? Sure, the tune is catchy, and the video production is probably better than that of Despacito, but its rapid rise to YouTube stardom was still rather unexpected. Over 800 days after release, the video had clocked up almost three billion views, unseating the reigning champion of YouTube views, Psy and his K-Pop masterpiece, Gangnam Style, and today it’s sitting comfortably in the number two spot with 3.6 billion watches.

So, why did this tune go so viral? Was it the loyal Fast and the Furious fan base craving more time with the Furious 7 soundtrack, or was it the tributary nature of the video paying homage to the late Paul Walker that was bringing in the views? In truth, it was probably both and also neither. The main influencer here was simply that a lot more people were using YouTube. Between 2015 and 2016, YouTube experienced a 17 percent increase in music video viewers and a total 25 percent increase in video streams. See You Again was simply in the right place at the right time.

3. Shape of You - Ed Sheeran

Views:3.7B

If there’s one artist who has rocked the music scene more than any other in recent years, Mr. Sheeran is it. His double lead single from his latest album ÷ (divide) has been his most successful to date, racking up 3.5 billion views on YouTube to date with millions more added each day. It is Spotify’s most popular song ever with 1.5 billion streams and currently holds the record for the most number of weeks spent in the Billboard top 10. It’s was nominated for best single at the Brit Awards 2021 but was pipped at the post by Rag’n’Bone Man with Human.

But why does everyone love Shape of You so much? It’s a pretty simple song, with four basic chords and fairly boring romantic lyrics; what makes it so special? Some of its success is down to the physical construction of the music itself, with a pentatonic scale offering a tried and tested catchiness that’s impossible to resist. Even if you’re not a Sheeran fan, exposure has made this song familiar to you, being popular in clubs, pubs, restaurants and with buskers on street corners (not to mention certain Christmas adverts, right?). Add to all this the rise in general popularity of music videos, it’s clear to see how it’s become one of the most viewed YouTube videos of all time.

4. Gangnam Style - Psy

Views:3.2B

We’d be surprised if you could honestly say you’d never heard of Gangnam Style (and perhaps secretly tried a few horse dance moves), and Psy himself was undoubtedly pretty surprised too when he rocketed to internet fame in 2013. At its peak, this K-Pop legend was racking up 72 views per second and averaged 33 views a second for two whole years. Today, he’s fourth on the list with a total of 3.2 billion views (and yes, people are still watching).

Although it might seem Psy was inherently lucky when his song became such a huge hit, actually what he did was very clever. As well as combining a catchy tune with a ridiculously funny video, he intentionally left copyright off the video itself, almost inviting others to create their own parodies of the video, which they did in their droves. The dance he created was nothing short of genius, easily replicable by others all over the world. Despite being ‘K-Pop’, Psy’s own look is a world away from the polished pretty boy image of other artists in this genre, offering more of an anti-pop image from a guy who is clearly comfortable in his own skin. The result is the full package of measures, and deservedly places Gangnam Style in the top 10 most-watched YouTube videos of all time.

5. Masha and the Bear: Recipe for Disaster - Get Movies

Views:3.2B

A rather unusual entry for our number five slot, Masha and the Bear, as you might have guessed, is not a music video at all. It’s not even an official video, and to top it off it’s in Russian! Masha and the Bear is incredibly popular in Russia and is based loosely on an old Russian folk story, and since all 68 episodes have been uploaded to YouTube, three have surpassed the one billion view mark.

This particular episode is the crowning glory, having racked up 3.1 billion views over the years. The reason for this particular episode’s incredibly popularity is not entirely clear, although it is thought that perhaps the way Masha herself is portrayed has helped its success. Dressed in a folk costume with no legs on show and a headscarf makes the video acceptable to Muslim audiences around the world, which may have helped to spread its popularity.

6. Uptown Funk - Mark Ronson ft. Bruno Mars

Views:3.2B

Also with 3.1 billion views, the inimitably catchy Uptown Funk by Mark Ronson has been his biggest hit to date. Boasting chart-topping success in the US, Australia, New Zealand, Canada, and many other locations around the world, the single won two Grammys, record of the year, and spent 14 weeks at number one in the US. So, what was it that got people watching, singing, and dancing along with Ronson and Mars?

Part of the success is undoubtedly down to the amazing lyrics of the song. From repeating how hot he is to namechecking Michelle Pfeiffer and Saint Laurent, these are feel-good power lyrics at their very best. The simple four-chord structure and effortlessly funky beat help its appeal bridge the generations, and the video itself just screams fun, fun, fun! Don’t believe us, just watch (the YouTube video, of course)!

7. Sorry - Justin Bieber

Views:3 B

It’s no surprise that the young person’s sensation that is Justin Bieber had to make an appearance in our top 10 most-watched YouTube videos. He is, after all, the epitome of the YouTube generation, and has plenty of other well-watched videos in his archives. Selling 10 million copies in 2016 alone and topping the charts in 13 countries, Sorry has racked up, to date, 2.9 billion hits on YouTube, making it his most successful music video ever. So, what was the secret to this hit’s success?

Actually, we think that the reason for the success of this particular Bieber creation is due in part to the mismatch between the visuals and the audio. A languishing video requesting redemption from a lover would typically be shot in gritty black and white and feature the singer moping about feeling sorry for themselves. Instead, Bieber opted to recruit lively dancers from New Zealand’s ReQuest Dance Crew and furnish them with eye-popping outfits and lively dance moves to make up for the potentially depressing lyrics.

8. Sugar - Maroon 5

Views:2.7B

Maroon 5 had enjoyed a somewhat tumultuous career, achieving fame in the noughties, disappearing for a while, and then returning with outstanding hits such as ‘moves like Jagger’ and ‘One more night’. But this song, Sugar, has been their biggest video hit to date. Why? Well, the proof is in the pudding as they say.

This was a completely new concept video, shot in a variety of locations around Los Angeles and featuring Maroon 5 crashing numerous weddings. The reality is that the band did arrange things somewhat with the groom, although the bride and her guests had no idea. The resulting video is a joy to watch, as the assembled wedding parties express their shock, surprise, fear, and even anger as Levine and his crew pitch up and start singing.

Looking for the best wedding video songs? Check our top lists of the best songs for your wedding video .

9. Shake It Off - Taylor Swift

Views:2.6B

After a long drought of almost a year, devoted fans of Taylor Swift were sick to death of hearing ‘I Knew you were Trouble’ on the radio five hundred times a day, so Shake it Off was almost guaranteed to be a big hit. Going straight into number one on the charts and staying in the Hot 100 for 50 consecutive weeks, its success on YouTube was even greater, boasting 2.5 billion views to date and making it the 9th most-watched video on YouTube. But how?

Swift is a master of generating internet attention. With over 100 million Instagram followers, Taylor set about whipping her ‘Little Monsters’ into a frenzy about the forthcoming release of her new single. As a result, Shake it Off was pretty much all the internet cared about for a full 24 hours. The lyrics tread a thin line between playful mockery of Swift and self-aware empowerment but are also super easy to memories and sing along with. Well played madam, well played.

10. Roar - Katy Perry

Views:2.6B

In 2013, Katy Perry took a short break out of kissing girls and liking it, as well as marrying (and divorcing) Russell Brand in order to release this banging new single. By the end of the year, Roar had sold almost 10 million copies and had topped the charts in 12 different countries. Its success on the radio was only surpassed by the success of the colorful music video on YouTube, where it has secured 2.5 billion views to date.

What’s not to love about this particular video, we ask? The lyrics are super empowering, you can run to it, dance to it, or just belt out your own roar alongside Katy. The visuals are awesome too, in particular the CGI animals and skimpy leopard print bikini, which undoubtedly helped its popularity. In a year that was tough personally for Perry, she hit back and produced this powerful song, showing once again that she is indeed a champion.

Conclusion

All the videos listed above have billions of views after it is on YouTube, however, Rome wasn’t built in a day. If you want to get more views on your YouTube videos, do not miss our guide about How to get more views on YouTube . The most viewed videos on YouTube are constantly changing, and as more and more people choose to consume their visual content in this way, we’ll undoubtedly see more records broken, more changes to this top 10, and more exciting content being produced. Were you surprised by our list? Who did you think should have made the top 10? Let us know!

How to empower your YouTube video? Whether you are targeted in YouTube music video, gameplay video, beauty & fashion, comedy, how-to video, education, or entertainment video, you always need good video editing software to edit the YouTube video. Check our pickups of the best video editing software for YouTube in the below video.

Want to know more statistics about YouTube Reds, check our Infographic about YouTube Facts, Figures here .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making an incredibly successful YouTube video is the holy grail for any digital marketer. Gaining a place in the most-watched YouTube videos list is a great ambition to have, but you’ll be up against some stiff competition. Below, let’ take a look at the most viewed YouTube music video worldwide in 2021 and see what the secret to their success is.

Interested in the richest YouTubers? Check our pick of Top 10 Richest YouTubers in 2021

What is the Most Viewed YouTube Video?

Over the past couple of years, Despacito music video is undoubtedly been the most viewed video on YouTube. However, the list had changed after 2020 due to the rise of a catchy kid song - Baby Shark Dance. This child song video has reached more than 9 billion views worldwide (still growing) and led to an online dancing fever - Body Shark Challenge.

Top 10 Most Watched YouTube Videos in 2021

You may have expected this, but the majority of the most popular YouTube videos are actually music videos. Most, but not all. Here’s our list based on the latest statistics about the most viewed youtube video ever available right now. If you want to know more about the channels or the YouTubers, you can use InflueNex to get the details of them.

Here is a full list of the most viewed videos on YouTube except for Body Shark Dance.

• Despacito - Luis Fonsi ft. Daddy Yankee
• See You Again - Wiz Khalifa ft. Charlie Puth
• Shape of You - Ed Sheeran
• Gangnam Style - Psy
• Masha and the Bear: Recipe for Disaster - Get Movies
• Uptown Funk - Mark Ronson ft. Bruno Mars
• Sorry - Justin Bieber
• Sugar - Maroon 5
• Shake It Off - Taylor Swift
• Roar - Katy Perry

1. Despacito - Luis Fonsi ft. Daddy Yankee

Views:5.4B

Despacito, the Spanish word for ‘slowly’, has broken all records in terms of the most viewed YouTube videos, reaching the milestone of two billion views faster than any other video, ever. It went on to reach 2.5 billion views faster than any other and now boasts more than five billion views, making it the most-watched YouTube video of all time.

As a song that’s almost completely sung in Spanish, the immense popularity of this video surprised everyone. Although hugely popular in Hispanic countries, Despacito was also top of the charts in 45 different countries, from Uruguay to Japan to Italy, so what made it so popular? Experts have speculated that its mix of Caribbean, Latin, pop, and rap gave it a broad appeal. Its earwormish nature, danceable beat, and perfectly summery vibe have propelled this fairly mediocre video to the heights of YouTube stardom that the rest of us can only dream about.

2. See You Again - Wiz Khalifa ft. Charlie Puth

Views:3.7B

See You Again is a pretty cool song but is it really cool enough to be number two of the most-watched YouTube videos? Sure, the tune is catchy, and the video production is probably better than that of Despacito, but its rapid rise to YouTube stardom was still rather unexpected. Over 800 days after release, the video had clocked up almost three billion views, unseating the reigning champion of YouTube views, Psy and his K-Pop masterpiece, Gangnam Style, and today it’s sitting comfortably in the number two spot with 3.6 billion watches.

So, why did this tune go so viral? Was it the loyal Fast and the Furious fan base craving more time with the Furious 7 soundtrack, or was it the tributary nature of the video paying homage to the late Paul Walker that was bringing in the views? In truth, it was probably both and also neither. The main influencer here was simply that a lot more people were using YouTube. Between 2015 and 2016, YouTube experienced a 17 percent increase in music video viewers and a total 25 percent increase in video streams. See You Again was simply in the right place at the right time.

3. Shape of You - Ed Sheeran

Views:3.7B

If there’s one artist who has rocked the music scene more than any other in recent years, Mr. Sheeran is it. His double lead single from his latest album ÷ (divide) has been his most successful to date, racking up 3.5 billion views on YouTube to date with millions more added each day. It is Spotify’s most popular song ever with 1.5 billion streams and currently holds the record for the most number of weeks spent in the Billboard top 10. It’s was nominated for best single at the Brit Awards 2021 but was pipped at the post by Rag’n’Bone Man with Human.

But why does everyone love Shape of You so much? It’s a pretty simple song, with four basic chords and fairly boring romantic lyrics; what makes it so special? Some of its success is down to the physical construction of the music itself, with a pentatonic scale offering a tried and tested catchiness that’s impossible to resist. Even if you’re not a Sheeran fan, exposure has made this song familiar to you, being popular in clubs, pubs, restaurants and with buskers on street corners (not to mention certain Christmas adverts, right?). Add to all this the rise in general popularity of music videos, it’s clear to see how it’s become one of the most viewed YouTube videos of all time.

4. Gangnam Style - Psy

Views:3.2B

We’d be surprised if you could honestly say you’d never heard of Gangnam Style (and perhaps secretly tried a few horse dance moves), and Psy himself was undoubtedly pretty surprised too when he rocketed to internet fame in 2013. At its peak, this K-Pop legend was racking up 72 views per second and averaged 33 views a second for two whole years. Today, he’s fourth on the list with a total of 3.2 billion views (and yes, people are still watching).

Although it might seem Psy was inherently lucky when his song became such a huge hit, actually what he did was very clever. As well as combining a catchy tune with a ridiculously funny video, he intentionally left copyright off the video itself, almost inviting others to create their own parodies of the video, which they did in their droves. The dance he created was nothing short of genius, easily replicable by others all over the world. Despite being ‘K-Pop’, Psy’s own look is a world away from the polished pretty boy image of other artists in this genre, offering more of an anti-pop image from a guy who is clearly comfortable in his own skin. The result is the full package of measures, and deservedly places Gangnam Style in the top 10 most-watched YouTube videos of all time.

5. Masha and the Bear: Recipe for Disaster - Get Movies

Views:3.2B

A rather unusual entry for our number five slot, Masha and the Bear, as you might have guessed, is not a music video at all. It’s not even an official video, and to top it off it’s in Russian! Masha and the Bear is incredibly popular in Russia and is based loosely on an old Russian folk story, and since all 68 episodes have been uploaded to YouTube, three have surpassed the one billion view mark.

This particular episode is the crowning glory, having racked up 3.1 billion views over the years. The reason for this particular episode’s incredibly popularity is not entirely clear, although it is thought that perhaps the way Masha herself is portrayed has helped its success. Dressed in a folk costume with no legs on show and a headscarf makes the video acceptable to Muslim audiences around the world, which may have helped to spread its popularity.

6. Uptown Funk - Mark Ronson ft. Bruno Mars

Views:3.2B

Also with 3.1 billion views, the inimitably catchy Uptown Funk by Mark Ronson has been his biggest hit to date. Boasting chart-topping success in the US, Australia, New Zealand, Canada, and many other locations around the world, the single won two Grammys, record of the year, and spent 14 weeks at number one in the US. So, what was it that got people watching, singing, and dancing along with Ronson and Mars?

Part of the success is undoubtedly down to the amazing lyrics of the song. From repeating how hot he is to namechecking Michelle Pfeiffer and Saint Laurent, these are feel-good power lyrics at their very best. The simple four-chord structure and effortlessly funky beat help its appeal bridge the generations, and the video itself just screams fun, fun, fun! Don’t believe us, just watch (the YouTube video, of course)!

7. Sorry - Justin Bieber

Views:3 B

It’s no surprise that the young person’s sensation that is Justin Bieber had to make an appearance in our top 10 most-watched YouTube videos. He is, after all, the epitome of the YouTube generation, and has plenty of other well-watched videos in his archives. Selling 10 million copies in 2016 alone and topping the charts in 13 countries, Sorry has racked up, to date, 2.9 billion hits on YouTube, making it his most successful music video ever. So, what was the secret to this hit’s success?

Actually, we think that the reason for the success of this particular Bieber creation is due in part to the mismatch between the visuals and the audio. A languishing video requesting redemption from a lover would typically be shot in gritty black and white and feature the singer moping about feeling sorry for themselves. Instead, Bieber opted to recruit lively dancers from New Zealand’s ReQuest Dance Crew and furnish them with eye-popping outfits and lively dance moves to make up for the potentially depressing lyrics.

8. Sugar - Maroon 5

Views:2.7B

Maroon 5 had enjoyed a somewhat tumultuous career, achieving fame in the noughties, disappearing for a while, and then returning with outstanding hits such as ‘moves like Jagger’ and ‘One more night’. But this song, Sugar, has been their biggest video hit to date. Why? Well, the proof is in the pudding as they say.

This was a completely new concept video, shot in a variety of locations around Los Angeles and featuring Maroon 5 crashing numerous weddings. The reality is that the band did arrange things somewhat with the groom, although the bride and her guests had no idea. The resulting video is a joy to watch, as the assembled wedding parties express their shock, surprise, fear, and even anger as Levine and his crew pitch up and start singing.

Looking for the best wedding video songs? Check our top lists of the best songs for your wedding video .

9. Shake It Off - Taylor Swift

Views:2.6B

After a long drought of almost a year, devoted fans of Taylor Swift were sick to death of hearing ‘I Knew you were Trouble’ on the radio five hundred times a day, so Shake it Off was almost guaranteed to be a big hit. Going straight into number one on the charts and staying in the Hot 100 for 50 consecutive weeks, its success on YouTube was even greater, boasting 2.5 billion views to date and making it the 9th most-watched video on YouTube. But how?

Swift is a master of generating internet attention. With over 100 million Instagram followers, Taylor set about whipping her ‘Little Monsters’ into a frenzy about the forthcoming release of her new single. As a result, Shake it Off was pretty much all the internet cared about for a full 24 hours. The lyrics tread a thin line between playful mockery of Swift and self-aware empowerment but are also super easy to memories and sing along with. Well played madam, well played.

10. Roar - Katy Perry

Views:2.6B

In 2013, Katy Perry took a short break out of kissing girls and liking it, as well as marrying (and divorcing) Russell Brand in order to release this banging new single. By the end of the year, Roar had sold almost 10 million copies and had topped the charts in 12 different countries. Its success on the radio was only surpassed by the success of the colorful music video on YouTube, where it has secured 2.5 billion views to date.

What’s not to love about this particular video, we ask? The lyrics are super empowering, you can run to it, dance to it, or just belt out your own roar alongside Katy. The visuals are awesome too, in particular the CGI animals and skimpy leopard print bikini, which undoubtedly helped its popularity. In a year that was tough personally for Perry, she hit back and produced this powerful song, showing once again that she is indeed a champion.

Conclusion

All the videos listed above have billions of views after it is on YouTube, however, Rome wasn’t built in a day. If you want to get more views on your YouTube videos, do not miss our guide about How to get more views on YouTube . The most viewed videos on YouTube are constantly changing, and as more and more people choose to consume their visual content in this way, we’ll undoubtedly see more records broken, more changes to this top 10, and more exciting content being produced. Were you surprised by our list? Who did you think should have made the top 10? Let us know!

How to empower your YouTube video? Whether you are targeted in YouTube music video, gameplay video, beauty & fashion, comedy, how-to video, education, or entertainment video, you always need good video editing software to edit the YouTube video. Check our pickups of the best video editing software for YouTube in the below video.

Want to know more statistics about YouTube Reds, check our Infographic about YouTube Facts, Figures here .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making an incredibly successful YouTube video is the holy grail for any digital marketer. Gaining a place in the most-watched YouTube videos list is a great ambition to have, but you’ll be up against some stiff competition. Below, let’ take a look at the most viewed YouTube music video worldwide in 2021 and see what the secret to their success is.

Interested in the richest YouTubers? Check our pick of Top 10 Richest YouTubers in 2021

What is the Most Viewed YouTube Video?

Over the past couple of years, Despacito music video is undoubtedly been the most viewed video on YouTube. However, the list had changed after 2020 due to the rise of a catchy kid song - Baby Shark Dance. This child song video has reached more than 9 billion views worldwide (still growing) and led to an online dancing fever - Body Shark Challenge.

Top 10 Most Watched YouTube Videos in 2021

You may have expected this, but the majority of the most popular YouTube videos are actually music videos. Most, but not all. Here’s our list based on the latest statistics about the most viewed youtube video ever available right now. If you want to know more about the channels or the YouTubers, you can use InflueNex to get the details of them.

Here is a full list of the most viewed videos on YouTube except for Body Shark Dance.

• Despacito - Luis Fonsi ft. Daddy Yankee
• See You Again - Wiz Khalifa ft. Charlie Puth
• Shape of You - Ed Sheeran
• Gangnam Style - Psy
• Masha and the Bear: Recipe for Disaster - Get Movies
• Uptown Funk - Mark Ronson ft. Bruno Mars
• Sorry - Justin Bieber
• Sugar - Maroon 5
• Shake It Off - Taylor Swift
• Roar - Katy Perry

1. Despacito - Luis Fonsi ft. Daddy Yankee

Views:5.4B

Despacito, the Spanish word for ‘slowly’, has broken all records in terms of the most viewed YouTube videos, reaching the milestone of two billion views faster than any other video, ever. It went on to reach 2.5 billion views faster than any other and now boasts more than five billion views, making it the most-watched YouTube video of all time.

As a song that’s almost completely sung in Spanish, the immense popularity of this video surprised everyone. Although hugely popular in Hispanic countries, Despacito was also top of the charts in 45 different countries, from Uruguay to Japan to Italy, so what made it so popular? Experts have speculated that its mix of Caribbean, Latin, pop, and rap gave it a broad appeal. Its earwormish nature, danceable beat, and perfectly summery vibe have propelled this fairly mediocre video to the heights of YouTube stardom that the rest of us can only dream about.

2. See You Again - Wiz Khalifa ft. Charlie Puth

Views:3.7B

See You Again is a pretty cool song but is it really cool enough to be number two of the most-watched YouTube videos? Sure, the tune is catchy, and the video production is probably better than that of Despacito, but its rapid rise to YouTube stardom was still rather unexpected. Over 800 days after release, the video had clocked up almost three billion views, unseating the reigning champion of YouTube views, Psy and his K-Pop masterpiece, Gangnam Style, and today it’s sitting comfortably in the number two spot with 3.6 billion watches.

So, why did this tune go so viral? Was it the loyal Fast and the Furious fan base craving more time with the Furious 7 soundtrack, or was it the tributary nature of the video paying homage to the late Paul Walker that was bringing in the views? In truth, it was probably both and also neither. The main influencer here was simply that a lot more people were using YouTube. Between 2015 and 2016, YouTube experienced a 17 percent increase in music video viewers and a total 25 percent increase in video streams. See You Again was simply in the right place at the right time.

3. Shape of You - Ed Sheeran

Views:3.7B

If there’s one artist who has rocked the music scene more than any other in recent years, Mr. Sheeran is it. His double lead single from his latest album ÷ (divide) has been his most successful to date, racking up 3.5 billion views on YouTube to date with millions more added each day. It is Spotify’s most popular song ever with 1.5 billion streams and currently holds the record for the most number of weeks spent in the Billboard top 10. It’s was nominated for best single at the Brit Awards 2021 but was pipped at the post by Rag’n’Bone Man with Human.

But why does everyone love Shape of You so much? It’s a pretty simple song, with four basic chords and fairly boring romantic lyrics; what makes it so special? Some of its success is down to the physical construction of the music itself, with a pentatonic scale offering a tried and tested catchiness that’s impossible to resist. Even if you’re not a Sheeran fan, exposure has made this song familiar to you, being popular in clubs, pubs, restaurants and with buskers on street corners (not to mention certain Christmas adverts, right?). Add to all this the rise in general popularity of music videos, it’s clear to see how it’s become one of the most viewed YouTube videos of all time.

4. Gangnam Style - Psy

Views:3.2B

We’d be surprised if you could honestly say you’d never heard of Gangnam Style (and perhaps secretly tried a few horse dance moves), and Psy himself was undoubtedly pretty surprised too when he rocketed to internet fame in 2013. At its peak, this K-Pop legend was racking up 72 views per second and averaged 33 views a second for two whole years. Today, he’s fourth on the list with a total of 3.2 billion views (and yes, people are still watching).

Although it might seem Psy was inherently lucky when his song became such a huge hit, actually what he did was very clever. As well as combining a catchy tune with a ridiculously funny video, he intentionally left copyright off the video itself, almost inviting others to create their own parodies of the video, which they did in their droves. The dance he created was nothing short of genius, easily replicable by others all over the world. Despite being ‘K-Pop’, Psy’s own look is a world away from the polished pretty boy image of other artists in this genre, offering more of an anti-pop image from a guy who is clearly comfortable in his own skin. The result is the full package of measures, and deservedly places Gangnam Style in the top 10 most-watched YouTube videos of all time.

5. Masha and the Bear: Recipe for Disaster - Get Movies

Views:3.2B

A rather unusual entry for our number five slot, Masha and the Bear, as you might have guessed, is not a music video at all. It’s not even an official video, and to top it off it’s in Russian! Masha and the Bear is incredibly popular in Russia and is based loosely on an old Russian folk story, and since all 68 episodes have been uploaded to YouTube, three have surpassed the one billion view mark.

This particular episode is the crowning glory, having racked up 3.1 billion views over the years. The reason for this particular episode’s incredibly popularity is not entirely clear, although it is thought that perhaps the way Masha herself is portrayed has helped its success. Dressed in a folk costume with no legs on show and a headscarf makes the video acceptable to Muslim audiences around the world, which may have helped to spread its popularity.

6. Uptown Funk - Mark Ronson ft. Bruno Mars

Views:3.2B

Also with 3.1 billion views, the inimitably catchy Uptown Funk by Mark Ronson has been his biggest hit to date. Boasting chart-topping success in the US, Australia, New Zealand, Canada, and many other locations around the world, the single won two Grammys, record of the year, and spent 14 weeks at number one in the US. So, what was it that got people watching, singing, and dancing along with Ronson and Mars?

Part of the success is undoubtedly down to the amazing lyrics of the song. From repeating how hot he is to namechecking Michelle Pfeiffer and Saint Laurent, these are feel-good power lyrics at their very best. The simple four-chord structure and effortlessly funky beat help its appeal bridge the generations, and the video itself just screams fun, fun, fun! Don’t believe us, just watch (the YouTube video, of course)!

7. Sorry - Justin Bieber

Views:3 B

It’s no surprise that the young person’s sensation that is Justin Bieber had to make an appearance in our top 10 most-watched YouTube videos. He is, after all, the epitome of the YouTube generation, and has plenty of other well-watched videos in his archives. Selling 10 million copies in 2016 alone and topping the charts in 13 countries, Sorry has racked up, to date, 2.9 billion hits on YouTube, making it his most successful music video ever. So, what was the secret to this hit’s success?

Actually, we think that the reason for the success of this particular Bieber creation is due in part to the mismatch between the visuals and the audio. A languishing video requesting redemption from a lover would typically be shot in gritty black and white and feature the singer moping about feeling sorry for themselves. Instead, Bieber opted to recruit lively dancers from New Zealand’s ReQuest Dance Crew and furnish them with eye-popping outfits and lively dance moves to make up for the potentially depressing lyrics.

8. Sugar - Maroon 5

Views:2.7B

Maroon 5 had enjoyed a somewhat tumultuous career, achieving fame in the noughties, disappearing for a while, and then returning with outstanding hits such as ‘moves like Jagger’ and ‘One more night’. But this song, Sugar, has been their biggest video hit to date. Why? Well, the proof is in the pudding as they say.

This was a completely new concept video, shot in a variety of locations around Los Angeles and featuring Maroon 5 crashing numerous weddings. The reality is that the band did arrange things somewhat with the groom, although the bride and her guests had no idea. The resulting video is a joy to watch, as the assembled wedding parties express their shock, surprise, fear, and even anger as Levine and his crew pitch up and start singing.

Looking for the best wedding video songs? Check our top lists of the best songs for your wedding video .

9. Shake It Off - Taylor Swift

Views:2.6B

After a long drought of almost a year, devoted fans of Taylor Swift were sick to death of hearing ‘I Knew you were Trouble’ on the radio five hundred times a day, so Shake it Off was almost guaranteed to be a big hit. Going straight into number one on the charts and staying in the Hot 100 for 50 consecutive weeks, its success on YouTube was even greater, boasting 2.5 billion views to date and making it the 9th most-watched video on YouTube. But how?

Swift is a master of generating internet attention. With over 100 million Instagram followers, Taylor set about whipping her ‘Little Monsters’ into a frenzy about the forthcoming release of her new single. As a result, Shake it Off was pretty much all the internet cared about for a full 24 hours. The lyrics tread a thin line between playful mockery of Swift and self-aware empowerment but are also super easy to memories and sing along with. Well played madam, well played.

10. Roar - Katy Perry

Views:2.6B

In 2013, Katy Perry took a short break out of kissing girls and liking it, as well as marrying (and divorcing) Russell Brand in order to release this banging new single. By the end of the year, Roar had sold almost 10 million copies and had topped the charts in 12 different countries. Its success on the radio was only surpassed by the success of the colorful music video on YouTube, where it has secured 2.5 billion views to date.

What’s not to love about this particular video, we ask? The lyrics are super empowering, you can run to it, dance to it, or just belt out your own roar alongside Katy. The visuals are awesome too, in particular the CGI animals and skimpy leopard print bikini, which undoubtedly helped its popularity. In a year that was tough personally for Perry, she hit back and produced this powerful song, showing once again that she is indeed a champion.

Conclusion

All the videos listed above have billions of views after it is on YouTube, however, Rome wasn’t built in a day. If you want to get more views on your YouTube videos, do not miss our guide about How to get more views on YouTube . The most viewed videos on YouTube are constantly changing, and as more and more people choose to consume their visual content in this way, we’ll undoubtedly see more records broken, more changes to this top 10, and more exciting content being produced. Were you surprised by our list? Who did you think should have made the top 10? Let us know!

How to empower your YouTube video? Whether you are targeted in YouTube music video, gameplay video, beauty & fashion, comedy, how-to video, education, or entertainment video, you always need good video editing software to edit the YouTube video. Check our pickups of the best video editing software for YouTube in the below video.

Want to know more statistics about YouTube Reds, check our Infographic about YouTube Facts, Figures here .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

From Script to Screen: Building a YouTube Trailer in Filmora

Do you want to know how to get more subscribers? Do you want your channel to be popular among those YouTube stars? Ok, we got you!

The most efficient and easy way to do this is by making a YouTube trailer. It will help to attract a new audience and give your channel a more artistic and pleasing approach. Scroll more to get secret tips!

Part 1. What is a YouTube trailer?

A YouTube trailer is a short intro video for your channel. What do you do? What is your content? It is a brief video that helps the new audience understand your channel.

In other words, a YouTube trailer is necessary for your channel. It will give the audience a better understanding of yourself and what to expect from your YouTube channel.

Note: also, the trailer will be visible for non-subscribed viewers who come to your channel for the first time. So as first impressions matter, they need to be creative and engaging.

Part 2. Don’t know where to start?

So you want to create a trailer and need help figuring out where to start? What if there are templates that will help you make your trailer and simplifies your work? Yes! Wondershare Filmora will make your way easy and give you unlimited effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start with a hook

Your first step will be to find a way to engage your audience so that they will be interested in your channel or content from the very beginning. To do this, follow the below steps and enjoy the next with your audience.

For example

Step1 Ask a question.

Step2 Start with a problem and a solution.

Step3 Use a hypothetical situation with the words like “What if.”

Step4 Open with an exciting fact

Step5 Tell a story without finishing it.

The trick here is to get the viewers’ attention within 5 seconds, so they’re interested in your channel from the beginning. Also, it intrigues them to keep watching.

Step2 Tell a little about yourself

Make a short intro, depending on the content and your presence on the screen. Again, developing a friendly relationship between the viewers and yourself is beneficial.

You can add a quick introduction about yourself and your backstory. It will create a sense of personal attachment to the channel and help you engage better with the audience.

Note: keep in mind to make a short intro. Please don’t spend too much time on it. And remember, it’s all about the audience.

Step3 Show, not just tell

Showing the audience what the channel is about is essential. Therefore, you need to spend some time selecting your best footage and graphics to showcase and illustrate your content.

One of the easiest ways is to use perfect music. So if you want to know how to select the right song, go and look at our new release,the power of music , where we teach you everything you need to know for this.

Step4 Channel values

Here, you should explain to your audience the purpose of your channel and what they can expect from you. At this stage, new potential viewers can get you, whether your goal is to entertain them, teach something specific, or discuss certain topics and how you intend to achieve them.

Determine the style of your video

You can refer to the most popular style in your area. Then, making the possibilities endless, you name it!

• A vlogger video, in which you have to record your daily activities. You can utilize a special occasion or a visit to historical sites or other landscapes of nature.
• A Gamer video, in which you will record your reaction to those chilly horror games or maybe competitive gaming where you can cherish your achievements with your audience.
• Introduce new challenges through your videos.
• Introduce voiceovers over motion captures.
• Storyteller, in which you will tell about fictional and non-fictional moments.

Step5 Schedule

Schedules are vital if you want regularly engaging viewers. The audience will be kept track of your activities and be there as soon as you upload your video. Also, new viewers know when to expect new content from you and commit to your goal, so they know your strategy.

Step6 Call to action

What is a Video CTA? A CTA is an action you want your target audience to do after watching a trailer. And that is to subscribe to your YouTube channel.

Tips for your CTA in your trailer

• Please keep it simple, and do not overdo it. Make sure to keep the trailer under a minute or at least two minutes.
• There is no need to ask them to follow you on other platforms other than YouTube.
• If you feel these platforms will keep your audience on track, then do so.
• Beginners should refrain from doing it.
• Keep it friendly and give them the option to do so.

Best Practice To Create an Ideal Trailer for Your YouTube Channel

All the details have been shared on creating an ideal trailer for your YouTube channel. To make it simple, check out these three takeaways.

• Keep all the information related to your channel in the trailer, and be true to yourself and your content style.
• You do not want to switch from a style so frequently that it will affect your views and subscribers.
• Repetition will kill off the vibe of a good trailer. Do not use recurrent images or clips in your video

Alright! Following the steps mentioned above, you will be able to create a good YouTube trailer that will not only attract more subscribers to your channel. It will also allow them to stay hooked on your new and upcoming content. If you know more tips, share them with us.

Part 2. Don’t know where to start?

So you want to create a trailer and need help figuring out where to start? What if there are templates that will help you make your trailer and simplifies your work? Yes! Wondershare Filmora will make your way easy and give you unlimited effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start with a hook

Your first step will be to find a way to engage your audience so that they will be interested in your channel or content from the very beginning. To do this, follow the below steps and enjoy the next with your audience.

For example

Step1 Ask a question.

Step2 Start with a problem and a solution.

Step3 Use a hypothetical situation with the words like “What if.”

Step4 Open with an exciting fact

Step5 Tell a story without finishing it.

The trick here is to get the viewers’ attention within 5 seconds, so they’re interested in your channel from the beginning. Also, it intrigues them to keep watching.

Step2 Tell a little about yourself

Make a short intro, depending on the content and your presence on the screen. Again, developing a friendly relationship between the viewers and yourself is beneficial.

You can add a quick introduction about yourself and your backstory. It will create a sense of personal attachment to the channel and help you engage better with the audience.

Note: keep in mind to make a short intro. Please don’t spend too much time on it. And remember, it’s all about the audience.

Step3 Show, not just tell

Showing the audience what the channel is about is essential. Therefore, you need to spend some time selecting your best footage and graphics to showcase and illustrate your content.

One of the easiest ways is to use perfect music. So if you want to know how to select the right song, go and look at our new release,the power of music , where we teach you everything you need to know for this.

Step4 Channel values

Here, you should explain to your audience the purpose of your channel and what they can expect from you. At this stage, new potential viewers can get you, whether your goal is to entertain them, teach something specific, or discuss certain topics and how you intend to achieve them.

Determine the style of your video

You can refer to the most popular style in your area. Then, making the possibilities endless, you name it!

• A vlogger video, in which you have to record your daily activities. You can utilize a special occasion or a visit to historical sites or other landscapes of nature.
• A Gamer video, in which you will record your reaction to those chilly horror games or maybe competitive gaming where you can cherish your achievements with your audience.
• Introduce new challenges through your videos.
• Introduce voiceovers over motion captures.
• Storyteller, in which you will tell about fictional and non-fictional moments.

Step5 Schedule

Schedules are vital if you want regularly engaging viewers. The audience will be kept track of your activities and be there as soon as you upload your video. Also, new viewers know when to expect new content from you and commit to your goal, so they know your strategy.

Step6 Call to action

What is a Video CTA? A CTA is an action you want your target audience to do after watching a trailer. And that is to subscribe to your YouTube channel.

Tips for your CTA in your trailer

• Please keep it simple, and do not overdo it. Make sure to keep the trailer under a minute or at least two minutes.
• There is no need to ask them to follow you on other platforms other than YouTube.
• If you feel these platforms will keep your audience on track, then do so.
• Beginners should refrain from doing it.
• Keep it friendly and give them the option to do so.

Best Practice To Create an Ideal Trailer for Your YouTube Channel

All the details have been shared on creating an ideal trailer for your YouTube channel. To make it simple, check out these three takeaways.

• Keep all the information related to your channel in the trailer, and be true to yourself and your content style.
• You do not want to switch from a style so frequently that it will affect your views and subscribers.
• Repetition will kill off the vibe of a good trailer. Do not use recurrent images or clips in your video

Alright! Following the steps mentioned above, you will be able to create a good YouTube trailer that will not only attract more subscribers to your channel. It will also allow them to stay hooked on your new and upcoming content. If you know more tips, share them with us.