Top Content Pioneers Assembly

The YouTube Creator Summit - A Getaway for YouTube’s Top Talent

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Boosting Your YouTube with Partner Videos

How to Make Collab Videos and Grow Your Channel?

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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