Top 5 Choices in Professional 3D Intros

Top 5 3D Intro Makers for YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

First impressions matter, in real life and in the world of online content production. The attention span of an average person who watches videos online is rather limited, which means that you, as a YouTube video creator, have only a small window of opportunity to captivate their attention. A 3D intro can be just the thing you need to set the tone for an entire video, so in this article, we are going to take you through some of the best intro makers you can use on your PC or Mac computers, online or on your Smartphones.

The 5 Best 3D Intro Makers for YouTube Videos

Creating 3D animations from scratch is far from easy since you are going to need to be familiar with both the animation techniques and the animation software you’re using to create 3D intros for your YouTube videos. That’s why some of the intro makers, we included in this article, offer customizable templates that enable you to create stunning intros for your videos with ease. So, let’s get started.

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

1. Panzoid

Price: Free

Compatibility: Web-based

This is an online platform that features hundreds of templates created by the platform’s users. Some of these templates are free to use, while some creators ask for a credit if you want to open your video with their intro. Each of the templates can be customized in accordance with the demands of your project from the platform’s Clipmaker, and you can even create your own account where you can save all your projects. After you’ve selected an intro you like, you can pick a new environment, insert new text and change its font, size or appearance, among other things. You can also adjust the Position, Rotation or Shake options in the Camera menu, and you can upload your own music, apply the fade in and fade out sound effects or adjust the sound volume from the Audio tab. When done, you should head over to the Download menu where you choose the Render Mode, and the format of the file you’re rendering before you save a watermark-free video to your computer.

2. Blender

Price: Free

Compatibility: Linux, Windows, macOS

Creating visual effects, tracking objects or making 3D intros for your YouTube videos are just a few, among numerous things you can do with Blender. This is an open source software, which means that anyone who is skillful enough can become a contributor. Moreover, you can develop the tools and add-ons on your own and customize the interface in virtually any way you want. Nonetheless, you must be a proficient 3D modeler and animator in order to be able to use Blender to create 3D intros for your YouTube videos, as the tools the software offers can be overwhelming for inexperienced users. On the other hand, Blender may be one of the best 3D creation suites around, so if you have plenty of experience with modeling, animation, compositing or motion tracking you should try creating 3D intros with this powerful software.

3. Renderforest

Price: Free, subscription plans start at $9,99 for a single export

Compatibility: web-based

You can use Renderforest for much more than just making intros, as the platform offers the tools for logo creation, video editing, and website design. The platform also contains a huge intro the collection you can use free of charge. What’s more, you can customize each intro by changing the text, adjusting its colors or adding a voice-over. Renderforest lets you use its music library to create a soundtrack for the intro, or you can upload your own music from a computer and add it to the intro you’re making. Downloading the intros and all other videos you make with Renderforest is not possible unless you create an account. In addition, all the visual content you produce with the free version of Renderforest is going to be watermarked and in relatively poor resolution, which is why you have to select a subscription plan that allows you to get rid of the watermark and download videos in high-resolution.

4. MotionDen

Price: Free, subscription plans start at $9,00

Compatibility: web-based

Making 2D animations, birthday videos, commercials, logo animations or 3D intros for YouTube videos on the MotionDen platform is easy. There are hundreds of templates organized in categories and you just have to go to YouTube Intros category and select the intro you’d like to add to your YouTube video. You must create an account on the MotionDen platform, if you want to customize your videos before you download them. Keep in mind that you can only edit and download one intro for free and that you must choose a subscription plan in order to be able to fully customize the 3D YouTube intro you’ve selected and download it to your computer without a watermark. MotionDen is a great source of material for all YouTube content creators who don’t want to spend a lot of time creating 3D intros from scratch and would rather quickly customize a template before adding it to their project.

5. Intro Maker for YouTube

Price: Free, but offers in-app purchases

Compatibility: Android

If you choose to install the Intro Maker for YouTube app on your phone you will be able to create intros for your YouTube videos in just a couple of minutes. There are over 4000 free intro templates to choose from that are organized around themes such as Game, Nature City or Timelapse and there are a number of styles available so you can try out 3D or Glitch intros. The app also features more than a hundred royalty-free songs, as well as a diverse collection of sound effects you can add to the intros you customize. The app’s text editing capabilities are remarkable since you can animate the text with twenty different animations, change a font or control the shadows. The only downside is that you are going to have to make in-app purchases if you want to unlock all the features the app has to offer.

Read More to Get : YouTube Video Dimensions/Size: Guide for Upload Settings

Conclusion

Making the videos you share on your YouTube channel more dynamic and visually dynamic doesn’t have to be a process that takes hours of hard work, because you can use a template that can be quickly customized to match the visual style of your video. Which method you creating 3D YouTube intros do you like to use the most? Leave a comment below and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

First impressions matter, in real life and in the world of online content production. The attention span of an average person who watches videos online is rather limited, which means that you, as a YouTube video creator, have only a small window of opportunity to captivate their attention. A 3D intro can be just the thing you need to set the tone for an entire video, so in this article, we are going to take you through some of the best intro makers you can use on your PC or Mac computers, online or on your Smartphones.

The 5 Best 3D Intro Makers for YouTube Videos

Creating 3D animations from scratch is far from easy since you are going to need to be familiar with both the animation techniques and the animation software you’re using to create 3D intros for your YouTube videos. That’s why some of the intro makers, we included in this article, offer customizable templates that enable you to create stunning intros for your videos with ease. So, let’s get started.

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

1. Panzoid

Price: Free

Compatibility: Web-based

This is an online platform that features hundreds of templates created by the platform’s users. Some of these templates are free to use, while some creators ask for a credit if you want to open your video with their intro. Each of the templates can be customized in accordance with the demands of your project from the platform’s Clipmaker, and you can even create your own account where you can save all your projects. After you’ve selected an intro you like, you can pick a new environment, insert new text and change its font, size or appearance, among other things. You can also adjust the Position, Rotation or Shake options in the Camera menu, and you can upload your own music, apply the fade in and fade out sound effects or adjust the sound volume from the Audio tab. When done, you should head over to the Download menu where you choose the Render Mode, and the format of the file you’re rendering before you save a watermark-free video to your computer.

2. Blender

Price: Free

Compatibility: Linux, Windows, macOS

Creating visual effects, tracking objects or making 3D intros for your YouTube videos are just a few, among numerous things you can do with Blender. This is an open source software, which means that anyone who is skillful enough can become a contributor. Moreover, you can develop the tools and add-ons on your own and customize the interface in virtually any way you want. Nonetheless, you must be a proficient 3D modeler and animator in order to be able to use Blender to create 3D intros for your YouTube videos, as the tools the software offers can be overwhelming for inexperienced users. On the other hand, Blender may be one of the best 3D creation suites around, so if you have plenty of experience with modeling, animation, compositing or motion tracking you should try creating 3D intros with this powerful software.

3. Renderforest

Price: Free, subscription plans start at $9,99 for a single export

Compatibility: web-based

You can use Renderforest for much more than just making intros, as the platform offers the tools for logo creation, video editing, and website design. The platform also contains a huge intro the collection you can use free of charge. What’s more, you can customize each intro by changing the text, adjusting its colors or adding a voice-over. Renderforest lets you use its music library to create a soundtrack for the intro, or you can upload your own music from a computer and add it to the intro you’re making. Downloading the intros and all other videos you make with Renderforest is not possible unless you create an account. In addition, all the visual content you produce with the free version of Renderforest is going to be watermarked and in relatively poor resolution, which is why you have to select a subscription plan that allows you to get rid of the watermark and download videos in high-resolution.

4. MotionDen

Price: Free, subscription plans start at $9,00

Compatibility: web-based

Making 2D animations, birthday videos, commercials, logo animations or 3D intros for YouTube videos on the MotionDen platform is easy. There are hundreds of templates organized in categories and you just have to go to YouTube Intros category and select the intro you’d like to add to your YouTube video. You must create an account on the MotionDen platform, if you want to customize your videos before you download them. Keep in mind that you can only edit and download one intro for free and that you must choose a subscription plan in order to be able to fully customize the 3D YouTube intro you’ve selected and download it to your computer without a watermark. MotionDen is a great source of material for all YouTube content creators who don’t want to spend a lot of time creating 3D intros from scratch and would rather quickly customize a template before adding it to their project.

5. Intro Maker for YouTube

Price: Free, but offers in-app purchases

Compatibility: Android

If you choose to install the Intro Maker for YouTube app on your phone you will be able to create intros for your YouTube videos in just a couple of minutes. There are over 4000 free intro templates to choose from that are organized around themes such as Game, Nature City or Timelapse and there are a number of styles available so you can try out 3D or Glitch intros. The app also features more than a hundred royalty-free songs, as well as a diverse collection of sound effects you can add to the intros you customize. The app’s text editing capabilities are remarkable since you can animate the text with twenty different animations, change a font or control the shadows. The only downside is that you are going to have to make in-app purchases if you want to unlock all the features the app has to offer.

Read More to Get : YouTube Video Dimensions/Size: Guide for Upload Settings

Conclusion

Making the videos you share on your YouTube channel more dynamic and visually dynamic doesn’t have to be a process that takes hours of hard work, because you can use a template that can be quickly customized to match the visual style of your video. Which method you creating 3D YouTube intros do you like to use the most? Leave a comment below and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

First impressions matter, in real life and in the world of online content production. The attention span of an average person who watches videos online is rather limited, which means that you, as a YouTube video creator, have only a small window of opportunity to captivate their attention. A 3D intro can be just the thing you need to set the tone for an entire video, so in this article, we are going to take you through some of the best intro makers you can use on your PC or Mac computers, online or on your Smartphones.

The 5 Best 3D Intro Makers for YouTube Videos

Creating 3D animations from scratch is far from easy since you are going to need to be familiar with both the animation techniques and the animation software you’re using to create 3D intros for your YouTube videos. That’s why some of the intro makers, we included in this article, offer customizable templates that enable you to create stunning intros for your videos with ease. So, let’s get started.

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

1. Panzoid

Price: Free

Compatibility: Web-based

This is an online platform that features hundreds of templates created by the platform’s users. Some of these templates are free to use, while some creators ask for a credit if you want to open your video with their intro. Each of the templates can be customized in accordance with the demands of your project from the platform’s Clipmaker, and you can even create your own account where you can save all your projects. After you’ve selected an intro you like, you can pick a new environment, insert new text and change its font, size or appearance, among other things. You can also adjust the Position, Rotation or Shake options in the Camera menu, and you can upload your own music, apply the fade in and fade out sound effects or adjust the sound volume from the Audio tab. When done, you should head over to the Download menu where you choose the Render Mode, and the format of the file you’re rendering before you save a watermark-free video to your computer.

2. Blender

Price: Free

Compatibility: Linux, Windows, macOS

Creating visual effects, tracking objects or making 3D intros for your YouTube videos are just a few, among numerous things you can do with Blender. This is an open source software, which means that anyone who is skillful enough can become a contributor. Moreover, you can develop the tools and add-ons on your own and customize the interface in virtually any way you want. Nonetheless, you must be a proficient 3D modeler and animator in order to be able to use Blender to create 3D intros for your YouTube videos, as the tools the software offers can be overwhelming for inexperienced users. On the other hand, Blender may be one of the best 3D creation suites around, so if you have plenty of experience with modeling, animation, compositing or motion tracking you should try creating 3D intros with this powerful software.

3. Renderforest

Price: Free, subscription plans start at $9,99 for a single export

Compatibility: web-based

You can use Renderforest for much more than just making intros, as the platform offers the tools for logo creation, video editing, and website design. The platform also contains a huge intro the collection you can use free of charge. What’s more, you can customize each intro by changing the text, adjusting its colors or adding a voice-over. Renderforest lets you use its music library to create a soundtrack for the intro, or you can upload your own music from a computer and add it to the intro you’re making. Downloading the intros and all other videos you make with Renderforest is not possible unless you create an account. In addition, all the visual content you produce with the free version of Renderforest is going to be watermarked and in relatively poor resolution, which is why you have to select a subscription plan that allows you to get rid of the watermark and download videos in high-resolution.

4. MotionDen

Price: Free, subscription plans start at $9,00

Compatibility: web-based

Making 2D animations, birthday videos, commercials, logo animations or 3D intros for YouTube videos on the MotionDen platform is easy. There are hundreds of templates organized in categories and you just have to go to YouTube Intros category and select the intro you’d like to add to your YouTube video. You must create an account on the MotionDen platform, if you want to customize your videos before you download them. Keep in mind that you can only edit and download one intro for free and that you must choose a subscription plan in order to be able to fully customize the 3D YouTube intro you’ve selected and download it to your computer without a watermark. MotionDen is a great source of material for all YouTube content creators who don’t want to spend a lot of time creating 3D intros from scratch and would rather quickly customize a template before adding it to their project.

5. Intro Maker for YouTube

Price: Free, but offers in-app purchases

Compatibility: Android

If you choose to install the Intro Maker for YouTube app on your phone you will be able to create intros for your YouTube videos in just a couple of minutes. There are over 4000 free intro templates to choose from that are organized around themes such as Game, Nature City or Timelapse and there are a number of styles available so you can try out 3D or Glitch intros. The app also features more than a hundred royalty-free songs, as well as a diverse collection of sound effects you can add to the intros you customize. The app’s text editing capabilities are remarkable since you can animate the text with twenty different animations, change a font or control the shadows. The only downside is that you are going to have to make in-app purchases if you want to unlock all the features the app has to offer.

Read More to Get : YouTube Video Dimensions/Size: Guide for Upload Settings

Conclusion

Making the videos you share on your YouTube channel more dynamic and visually dynamic doesn’t have to be a process that takes hours of hard work, because you can use a template that can be quickly customized to match the visual style of your video. Which method you creating 3D YouTube intros do you like to use the most? Leave a comment below and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

First impressions matter, in real life and in the world of online content production. The attention span of an average person who watches videos online is rather limited, which means that you, as a YouTube video creator, have only a small window of opportunity to captivate their attention. A 3D intro can be just the thing you need to set the tone for an entire video, so in this article, we are going to take you through some of the best intro makers you can use on your PC or Mac computers, online or on your Smartphones.

The 5 Best 3D Intro Makers for YouTube Videos

Creating 3D animations from scratch is far from easy since you are going to need to be familiar with both the animation techniques and the animation software you’re using to create 3D intros for your YouTube videos. That’s why some of the intro makers, we included in this article, offer customizable templates that enable you to create stunning intros for your videos with ease. So, let’s get started.

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

1. Panzoid

Price: Free

Compatibility: Web-based

This is an online platform that features hundreds of templates created by the platform’s users. Some of these templates are free to use, while some creators ask for a credit if you want to open your video with their intro. Each of the templates can be customized in accordance with the demands of your project from the platform’s Clipmaker, and you can even create your own account where you can save all your projects. After you’ve selected an intro you like, you can pick a new environment, insert new text and change its font, size or appearance, among other things. You can also adjust the Position, Rotation or Shake options in the Camera menu, and you can upload your own music, apply the fade in and fade out sound effects or adjust the sound volume from the Audio tab. When done, you should head over to the Download menu where you choose the Render Mode, and the format of the file you’re rendering before you save a watermark-free video to your computer.

2. Blender

Price: Free

Compatibility: Linux, Windows, macOS

Creating visual effects, tracking objects or making 3D intros for your YouTube videos are just a few, among numerous things you can do with Blender. This is an open source software, which means that anyone who is skillful enough can become a contributor. Moreover, you can develop the tools and add-ons on your own and customize the interface in virtually any way you want. Nonetheless, you must be a proficient 3D modeler and animator in order to be able to use Blender to create 3D intros for your YouTube videos, as the tools the software offers can be overwhelming for inexperienced users. On the other hand, Blender may be one of the best 3D creation suites around, so if you have plenty of experience with modeling, animation, compositing or motion tracking you should try creating 3D intros with this powerful software.

3. Renderforest

Price: Free, subscription plans start at $9,99 for a single export

Compatibility: web-based

You can use Renderforest for much more than just making intros, as the platform offers the tools for logo creation, video editing, and website design. The platform also contains a huge intro the collection you can use free of charge. What’s more, you can customize each intro by changing the text, adjusting its colors or adding a voice-over. Renderforest lets you use its music library to create a soundtrack for the intro, or you can upload your own music from a computer and add it to the intro you’re making. Downloading the intros and all other videos you make with Renderforest is not possible unless you create an account. In addition, all the visual content you produce with the free version of Renderforest is going to be watermarked and in relatively poor resolution, which is why you have to select a subscription plan that allows you to get rid of the watermark and download videos in high-resolution.

4. MotionDen

Price: Free, subscription plans start at $9,00

Compatibility: web-based

Making 2D animations, birthday videos, commercials, logo animations or 3D intros for YouTube videos on the MotionDen platform is easy. There are hundreds of templates organized in categories and you just have to go to YouTube Intros category and select the intro you’d like to add to your YouTube video. You must create an account on the MotionDen platform, if you want to customize your videos before you download them. Keep in mind that you can only edit and download one intro for free and that you must choose a subscription plan in order to be able to fully customize the 3D YouTube intro you’ve selected and download it to your computer without a watermark. MotionDen is a great source of material for all YouTube content creators who don’t want to spend a lot of time creating 3D intros from scratch and would rather quickly customize a template before adding it to their project.

5. Intro Maker for YouTube

Price: Free, but offers in-app purchases

Compatibility: Android

If you choose to install the Intro Maker for YouTube app on your phone you will be able to create intros for your YouTube videos in just a couple of minutes. There are over 4000 free intro templates to choose from that are organized around themes such as Game, Nature City or Timelapse and there are a number of styles available so you can try out 3D or Glitch intros. The app also features more than a hundred royalty-free songs, as well as a diverse collection of sound effects you can add to the intros you customize. The app’s text editing capabilities are remarkable since you can animate the text with twenty different animations, change a font or control the shadows. The only downside is that you are going to have to make in-app purchases if you want to unlock all the features the app has to offer.

Read More to Get : YouTube Video Dimensions/Size: Guide for Upload Settings

Conclusion

Making the videos you share on your YouTube channel more dynamic and visually dynamic doesn’t have to be a process that takes hours of hard work, because you can use a template that can be quickly customized to match the visual style of your video. Which method you creating 3D YouTube intros do you like to use the most? Leave a comment below and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Demystifying Video SEO on YouTube as a Novice

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox