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"2024 Approved Time Taming Learn YouTube Video Length Cuts"
Time Taming: Learn YouTube Video Length Cuts
How to Edit the Length of a Video on YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
Apart from providing video hosting and sharing features, the YouTube platform also has an online editor which is going to provide you with the possibility to make changes and additions online without having to download any particular program. In this guide, we are going to show you how to make your video shorter or longer with YouTube online video editor.
A Better Alternative on How to Edit YouTube Video Length - Wondershare Filmora is a perfect alternative to edit every single clip frame by frame. Not just to shorten or lengthen the video. It offers quite a lot of opportunities. Watch the video below to know more:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
For instance, the application is offering non-linear ripple video editing. This is going to allow you to combine multiple video clips and pin them together conveniently. What is more, you can also apply PIP and Green Screen professional effects with just a few clicks. Sure, the YouTube video editor is a perfect solution for those who don’t want to achieve professional quality, but if you do, Wondershare Filmora is without a doubt the far better alternative. This is something that’s going to enable you to edit and re-touch your videos as well as to size them appropriately. Instead of dragging two bars together, you will be able to touch every single frame and size it according to your own particular needs. This is going to result in flawless videos.
How to Edit YouTube Video Length Using the built-in Video Editor
The YouTube video editor is easy to use, and you can easily learn how to do all sorts of changes to your video. Let’s see the things that you need to go through in order to edit the length.
Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.
Step 1 Get to the video editor
In order to do so, you would have to go ahead and login into your account. Then, go to the “My Channel” panel and select the video that you want to cut. Once you’ve done this, click on the “Video manager” option and click on the “create” tab which should be located on the right side for the page. There, you will be able to find the “Video Editor”. Of course, you can also add “/editor” to YouTube’s URL, and you would be good to go.
Step 2 Import Your Video
Once you’ve done all of the above, you would have to drag your video in order to cut it’s time. Keep in mind that the videos are made out of a maximum of 50 clips. The site is going to save every single video that you upload as a particular clip which could be properly combined with the rest in order to make one larger video. This is important.
Step 3 Edit the Length
This is the part where you actually get to edit the length of your video. In order to do so effectively, you have to drag the bar at either end of your clip towards the other end in order to shorten the clip conveniently.
What is more, if you want to increase the length, you have to drag the bar to the opposite end – outwards. There is going to be an indicator which is going to appear at the bottom of the clip, and it’s going to show you the overall duration of the file, and it’s going to adjust itself as you slide the bars accordingly.
Step 4 Save the Clip
Of course, you would have to save the clip in order for the changes to reflect. Even though this might seem like a particularly obvious thing to do, you would be surprise to find out that a lot of people get everything done and then discard the changes by forgetting to save them and their effort goes to waste.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Apart from providing video hosting and sharing features, the YouTube platform also has an online editor which is going to provide you with the possibility to make changes and additions online without having to download any particular program. In this guide, we are going to show you how to make your video shorter or longer with YouTube online video editor.
A Better Alternative on How to Edit YouTube Video Length - Wondershare Filmora is a perfect alternative to edit every single clip frame by frame. Not just to shorten or lengthen the video. It offers quite a lot of opportunities. Watch the video below to know more:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
For instance, the application is offering non-linear ripple video editing. This is going to allow you to combine multiple video clips and pin them together conveniently. What is more, you can also apply PIP and Green Screen professional effects with just a few clicks. Sure, the YouTube video editor is a perfect solution for those who don’t want to achieve professional quality, but if you do, Wondershare Filmora is without a doubt the far better alternative. This is something that’s going to enable you to edit and re-touch your videos as well as to size them appropriately. Instead of dragging two bars together, you will be able to touch every single frame and size it according to your own particular needs. This is going to result in flawless videos.
How to Edit YouTube Video Length Using the built-in Video Editor
The YouTube video editor is easy to use, and you can easily learn how to do all sorts of changes to your video. Let’s see the things that you need to go through in order to edit the length.
Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.
Step 1 Get to the video editor
In order to do so, you would have to go ahead and login into your account. Then, go to the “My Channel” panel and select the video that you want to cut. Once you’ve done this, click on the “Video manager” option and click on the “create” tab which should be located on the right side for the page. There, you will be able to find the “Video Editor”. Of course, you can also add “/editor” to YouTube’s URL, and you would be good to go.
Step 2 Import Your Video
Once you’ve done all of the above, you would have to drag your video in order to cut it’s time. Keep in mind that the videos are made out of a maximum of 50 clips. The site is going to save every single video that you upload as a particular clip which could be properly combined with the rest in order to make one larger video. This is important.
Step 3 Edit the Length
This is the part where you actually get to edit the length of your video. In order to do so effectively, you have to drag the bar at either end of your clip towards the other end in order to shorten the clip conveniently.
What is more, if you want to increase the length, you have to drag the bar to the opposite end – outwards. There is going to be an indicator which is going to appear at the bottom of the clip, and it’s going to show you the overall duration of the file, and it’s going to adjust itself as you slide the bars accordingly.
Step 4 Save the Clip
Of course, you would have to save the clip in order for the changes to reflect. Even though this might seem like a particularly obvious thing to do, you would be surprise to find out that a lot of people get everything done and then discard the changes by forgetting to save them and their effort goes to waste.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Apart from providing video hosting and sharing features, the YouTube platform also has an online editor which is going to provide you with the possibility to make changes and additions online without having to download any particular program. In this guide, we are going to show you how to make your video shorter or longer with YouTube online video editor.
A Better Alternative on How to Edit YouTube Video Length - Wondershare Filmora is a perfect alternative to edit every single clip frame by frame. Not just to shorten or lengthen the video. It offers quite a lot of opportunities. Watch the video below to know more:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
For instance, the application is offering non-linear ripple video editing. This is going to allow you to combine multiple video clips and pin them together conveniently. What is more, you can also apply PIP and Green Screen professional effects with just a few clicks. Sure, the YouTube video editor is a perfect solution for those who don’t want to achieve professional quality, but if you do, Wondershare Filmora is without a doubt the far better alternative. This is something that’s going to enable you to edit and re-touch your videos as well as to size them appropriately. Instead of dragging two bars together, you will be able to touch every single frame and size it according to your own particular needs. This is going to result in flawless videos.
How to Edit YouTube Video Length Using the built-in Video Editor
The YouTube video editor is easy to use, and you can easily learn how to do all sorts of changes to your video. Let’s see the things that you need to go through in order to edit the length.
Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.
Step 1 Get to the video editor
In order to do so, you would have to go ahead and login into your account. Then, go to the “My Channel” panel and select the video that you want to cut. Once you’ve done this, click on the “Video manager” option and click on the “create” tab which should be located on the right side for the page. There, you will be able to find the “Video Editor”. Of course, you can also add “/editor” to YouTube’s URL, and you would be good to go.
Step 2 Import Your Video
Once you’ve done all of the above, you would have to drag your video in order to cut it’s time. Keep in mind that the videos are made out of a maximum of 50 clips. The site is going to save every single video that you upload as a particular clip which could be properly combined with the rest in order to make one larger video. This is important.
Step 3 Edit the Length
This is the part where you actually get to edit the length of your video. In order to do so effectively, you have to drag the bar at either end of your clip towards the other end in order to shorten the clip conveniently.
What is more, if you want to increase the length, you have to drag the bar to the opposite end – outwards. There is going to be an indicator which is going to appear at the bottom of the clip, and it’s going to show you the overall duration of the file, and it’s going to adjust itself as you slide the bars accordingly.
Step 4 Save the Clip
Of course, you would have to save the clip in order for the changes to reflect. Even though this might seem like a particularly obvious thing to do, you would be surprise to find out that a lot of people get everything done and then discard the changes by forgetting to save them and their effort goes to waste.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Apart from providing video hosting and sharing features, the YouTube platform also has an online editor which is going to provide you with the possibility to make changes and additions online without having to download any particular program. In this guide, we are going to show you how to make your video shorter or longer with YouTube online video editor.
A Better Alternative on How to Edit YouTube Video Length - Wondershare Filmora is a perfect alternative to edit every single clip frame by frame. Not just to shorten or lengthen the video. It offers quite a lot of opportunities. Watch the video below to know more:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
For instance, the application is offering non-linear ripple video editing. This is going to allow you to combine multiple video clips and pin them together conveniently. What is more, you can also apply PIP and Green Screen professional effects with just a few clicks. Sure, the YouTube video editor is a perfect solution for those who don’t want to achieve professional quality, but if you do, Wondershare Filmora is without a doubt the far better alternative. This is something that’s going to enable you to edit and re-touch your videos as well as to size them appropriately. Instead of dragging two bars together, you will be able to touch every single frame and size it according to your own particular needs. This is going to result in flawless videos.
How to Edit YouTube Video Length Using the built-in Video Editor
The YouTube video editor is easy to use, and you can easily learn how to do all sorts of changes to your video. Let’s see the things that you need to go through in order to edit the length.
Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.
Step 1 Get to the video editor
In order to do so, you would have to go ahead and login into your account. Then, go to the “My Channel” panel and select the video that you want to cut. Once you’ve done this, click on the “Video manager” option and click on the “create” tab which should be located on the right side for the page. There, you will be able to find the “Video Editor”. Of course, you can also add “/editor” to YouTube’s URL, and you would be good to go.
Step 2 Import Your Video
Once you’ve done all of the above, you would have to drag your video in order to cut it’s time. Keep in mind that the videos are made out of a maximum of 50 clips. The site is going to save every single video that you upload as a particular clip which could be properly combined with the rest in order to make one larger video. This is important.
Step 3 Edit the Length
This is the part where you actually get to edit the length of your video. In order to do so effectively, you have to drag the bar at either end of your clip towards the other end in order to shorten the clip conveniently.
What is more, if you want to increase the length, you have to drag the bar to the opposite end – outwards. There is going to be an indicator which is going to appear at the bottom of the clip, and it’s going to show you the overall duration of the file, and it’s going to adjust itself as you slide the bars accordingly.
Step 4 Save the Clip
Of course, you would have to save the clip in order for the changes to reflect. Even though this might seem like a particularly obvious thing to do, you would be surprise to find out that a lot of people get everything done and then discard the changes by forgetting to save them and their effort goes to waste.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Video Venture Validation: Benchmarking Against Business Rivals
YouTube Analytics – How to analyze your and Competitor’s YouTube Video
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "2024 Approved Time Taming Learn YouTube Video Length Cuts"
- Author: Joseph
- Created at : 2024-05-31 13:43:40
- Updated at : 2024-06-01 13:43:40
- Link: https://youtube-stream.techidaily.com/2024-approved-time-taming-learn-youtube-video-length-cuts/
- License: This work is licensed under CC BY-NC-SA 4.0.
