Thumbnail Scaling Techniques for YouTube

There is a saying that first impressions last, and this is proven true, especially when it comes to YouTube video viewership. For sure, you have experienced watching a video out of curiosity because of its thumbnail. That is why content creators take time to resize YouTube thumbnails or use a YouTube thumbnail size converter to customize the preview images that represent their videos.

This technique not only attract viewers to watch your video, but it also gives a glimpse of your content. In this article, we will provide you with a quick tutorial on how to resize a YouTube thumbnail and suggest handy tools you can use to create the perfect YouTube video thumbnail!

Best YouTube Thumbnail Size

According to YouTube’s help center, there are some things to remember when creating a thumbnail for your YouTube videos.

• First, make sure that the thumbnail size is 1280 pixels by 720 pixels and 640 pixels wide. It is the best YouTube thumbnail size.
• When it comes to the thumbnail dimension, make sure to use an aspect ratio of 16:9.
• Also, your YouTube thumbnail image should not exceed 2MB and is in either JPG, GIF or PNG format.

How To Resize Your YouTube Thumbnail

The primary reason for changing the YouTube thumbnail size is to gain more audience. If you are a content creator, your main goal is to introduce your content to a wider range of viewers, right? So you have to pay attention to even the smallest detail, such as YouTube thumbnails to increase viewership and top YouTube SEO.

In fact, YouTube recommends this technique to get more viewers. Also, resizing your YouTube thumbnail will prevent you from getting the “file larger than 2MB error” which can cause your thumbnail to be discarded.

So, how can you use this technique? Check our tutorial below as we walk you through various recommended methods for resizing a YouTube thumbnail:

Method 1: Resize YouTube Thumbnail With Windows Default App

The easiest way to resize YouTube thumbnails is through the Windows default app. Within just a few modifications, you can resize your thumbnail to fit as a preview image for your YouTube video.

Please take note that your image should be at least 2 megabytes or less to achieve the perfect YouTube thumbnail fit. If your image exceeds the limit, your thumbnail will either be rejected, or your image will have a black screen around it-which is not ideal at all.

Now, let us start the tutorial.

Step1 Open an image you want to set as a thumbnail. Then, Right-click> Resize.

Step2 Select “Define custom dimensions.”

Step3 Set the width to 1280 and the height to 720. Then tick the box for “Maintain Aspect Ratio “and click “Save Resized Copy.”

Step4 Click the upload thumbnail button on YouTube and import your resized image.

Method 2. Online YouTube Thumbnail Size Converter

The second method you can use is the online YouTube thumbnail size converter. As it completely works in browsers, you do not need to worry about any app installation to access the feature. Furthermore, using online YouTube thumbnail size converters ensures you maintain your image resolution and prevents it from getting blurry or pixelated.

There are various YouTube thumbnail resizers available online. Some of the most popular are Fotor, Super Image Converter, Pixelied, Super Image Converter , Adobe Express , Newisty, and Promo . Let us focus on the last online tool and the steps on how to use it.

Promo is a free online software you can use to convert an image to a YouTube thumbnail. It is one of the best YouTube Thumbnail tools as it uses simple operation steps and automatically resizes your image without losing its quality.

Here are the steps on how to use the Promo YouTube thumbnail size converter:

Step1 Go to Promo’s official website and import your image

Step2 Scroll down and find the YouTube thumbnail size where your resized image is displayed. Then, click “Download.”

Method 3: Convert the Image to YouTube Thumbnail Using Wondershare Filmora

It is without a doubt that online YouTube thumbnail resizers are great tools for converting your image to an ideal YouTube thumbnail. But it would be much better if you resize your video using the same app you use for editing. That way, you will save time using two separate apps, and your task will be much more efficient using an all-in-one video editing tool.

Wondershare Filmora , one of the most well-known software for creating high-quality and compelling videos, combines these functions in one app. Filmora is not just an excellent software for crafting YouTube videos but also a reliable tool you can use in creating and resizing YouTube thumbnails.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Here is the step-by-step tutorial on how to use Filmora in resizing your YouTube thumbnail. It is divided into two parts:

1. Take a Snapshot as the Thumbnail with Filmora

Step1 Open the video in the timeline, click the play icon in the player window, and pause when you reach the desired frame for the YouTube thumbnail. Click the camera icon to take a snapshot.

Step2 In the snapshot window, choose to save the snapshot as a PNG or JPG file.

Step3 Select the output storage location and click OK.

2. Resize the YouTube Thumbnail

Step1 Import the image into the app timeline.

Step2 Drag and drop the image into the timeline and click the green “Export“ button. In the popup Export window, select GIF. Next, click “Settings“ to adjust the resolution.

Step3 As the recommended size of a YouTube Thumbnail is 1280 * 720 pixels, you can set the resolution to 1280 * 720. Then click Apply and Export the GIF. You can now upload the GIF thumbnail to your YouTube account.

Method 4. Convert Images to YouTube Thumbnail Using Third-Party Software

In addition to using dedicated video editing software, several third-party image editing programs can be used to resize images for use as YouTube thumbnails. Programs like GIMP are popular for this purpose, as it offers a wide range of tools and features for editing and resizing images.

This program allows you to import an image, resize it to the dimensions required for a YouTube thumbnail (typically 1280 x 720 pixels), and save the edited version to your desired location. Using an image editing program can be a good option if you need more control over the appearance of your thumbnail or if you want to make more extensive edits beyond simply resizing the image.

To resize an image using an image editing program like GIMP, follow these steps:

Step1 Install and launch GIMP on your computer.

Step2 Click on “File“ > “Open,” then search for the file you want to resize.

Step3 Click on “Image“ > “Scale Image“ and make sure that the resolution is 1920 by 1080.

Step4 Click on “File“ > “Export As“ and toggle the “Select File Type (By Extension)“ option. Choose JPG/JPEG format because it can compress the thumbnail enough to stay within the limit of 2 megabytes.

Step5 You can change the quality of the image and click the “Export“ button to save the thumbnail.

Comparison of These 4 YouTube Thumbnail Resizing Methods

Now that we’ve explored the four methods for resizing YouTube thumbnails, it’s time to compare the pros and cons of each method. In this section, we’ll consider factors such as ease of use, speed, quality, cost, and compatibility to help you determine the best option for your needs.

Take a look at the table below for a more detailed comparison.

| | Windows Default App | Online YouTube Thumbnail Size Converter | Wondershare Filmora | Third-Party Software | |
| ————————————————– | ——————————————- | ———————– | ———————— | ——– |
| Other Software Required or Not | No | Yes (Internet Browser) | Yes | Yes |
| Internet Connection Required | No | Yes | No | No |
| Complexity of Operations | Easy | Easy | Easy | Moderate |
| Support Other Editing of the YouTube Thumbnail | No | No | Yes | Yes |
| File Size Limit | None | 25MB | None | None |

Resizing YouTube thumbnails using the Windows default app is a quick and easy method that requires no additional software or tools. However, the quality of the resized thumbnail may improve if the original image is low resolution, and this method is only suitable for users on Windows operating systems.

Online YouTube thumbnail size converters are convenient and easy to use, and they can be accessed from any device with an internet connection. They also typically preserve the quality of the original image. However, some online converters may have size limits or require a subscription to unlock all features, and using an online converter can be slower than using a dedicated software tool.

Using Wondershare Filmora allows you to create and edit YouTube thumbnails within a single application, which can be a time-saving advantage if you’re already using Filmora for other video editing tasks. However, Filmora is a paid software, so there is a cost associated with using it, and it may have a steeper learning curve for users new to video editing.

Image editing programs like GIMP offer many features and tools for customizing your thumbnail, including adding text, applying filters, and making more extensive edits beyond simply resizing the image. They also typically offer more control over the quality and appearance of the resized thumbnail.

However, using a third-party image editing program may require a learning curve and maybe more time-consuming than other methods, and there may be a cost associated with purchasing the software.

Each of the four methods for resizing YouTube thumbnails has its pros and cons, and the best method will depend on the user’s specific needs and preferences.

Conclusion

This article explored four methods for resizing YouTube thumbnails: using the Windows default app, online converters, Wondershare Filmora, and image editing programs like GIMP. Each method has advantages and disadvantages; the best one depends on your specific needs and preferences. No matter your chosen method, you can resize YouTube thumbnails confidently with these tools and techniques.

Free Download For macOS 10.14 or later

Here is the step-by-step tutorial on how to use Filmora in resizing your YouTube thumbnail. It is divided into two parts:

1. Take a Snapshot as the Thumbnail with Filmora

Step1 Open the video in the timeline, click the play icon in the player window, and pause when you reach the desired frame for the YouTube thumbnail. Click the camera icon to take a snapshot.

Step2 In the snapshot window, choose to save the snapshot as a PNG or JPG file.

Step3 Select the output storage location and click OK.

2. Resize the YouTube Thumbnail

Step1 Import the image into the app timeline.

Step2 Drag and drop the image into the timeline and click the green “Export“ button. In the popup Export window, select GIF. Next, click “Settings“ to adjust the resolution.

Step3 As the recommended size of a YouTube Thumbnail is 1280 * 720 pixels, you can set the resolution to 1280 * 720. Then click Apply and Export the GIF. You can now upload the GIF thumbnail to your YouTube account.

Method 4. Convert Images to YouTube Thumbnail Using Third-Party Software

In addition to using dedicated video editing software, several third-party image editing programs can be used to resize images for use as YouTube thumbnails. Programs like GIMP are popular for this purpose, as it offers a wide range of tools and features for editing and resizing images.

This program allows you to import an image, resize it to the dimensions required for a YouTube thumbnail (typically 1280 x 720 pixels), and save the edited version to your desired location. Using an image editing program can be a good option if you need more control over the appearance of your thumbnail or if you want to make more extensive edits beyond simply resizing the image.

To resize an image using an image editing program like GIMP, follow these steps:

Step1 Install and launch GIMP on your computer.

Step2 Click on “File“ > “Open,” then search for the file you want to resize.

Step3 Click on “Image“ > “Scale Image“ and make sure that the resolution is 1920 by 1080.

Step4 Click on “File“ > “Export As“ and toggle the “Select File Type (By Extension)“ option. Choose JPG/JPEG format because it can compress the thumbnail enough to stay within the limit of 2 megabytes.

Step5 You can change the quality of the image and click the “Export“ button to save the thumbnail.

Comparison of These 4 YouTube Thumbnail Resizing Methods

Now that we’ve explored the four methods for resizing YouTube thumbnails, it’s time to compare the pros and cons of each method. In this section, we’ll consider factors such as ease of use, speed, quality, cost, and compatibility to help you determine the best option for your needs.

Take a look at the table below for a more detailed comparison.

| | Windows Default App | Online YouTube Thumbnail Size Converter | Wondershare Filmora | Third-Party Software | |
| ————————————————– | ——————————————- | ———————– | ———————— | ——– |
| Other Software Required or Not | No | Yes (Internet Browser) | Yes | Yes |
| Internet Connection Required | No | Yes | No | No |
| Complexity of Operations | Easy | Easy | Easy | Moderate |
| Support Other Editing of the YouTube Thumbnail | No | No | Yes | Yes |
| File Size Limit | None | 25MB | None | None |

Resizing YouTube thumbnails using the Windows default app is a quick and easy method that requires no additional software or tools. However, the quality of the resized thumbnail may improve if the original image is low resolution, and this method is only suitable for users on Windows operating systems.

Online YouTube thumbnail size converters are convenient and easy to use, and they can be accessed from any device with an internet connection. They also typically preserve the quality of the original image. However, some online converters may have size limits or require a subscription to unlock all features, and using an online converter can be slower than using a dedicated software tool.

Using Wondershare Filmora allows you to create and edit YouTube thumbnails within a single application, which can be a time-saving advantage if you’re already using Filmora for other video editing tasks. However, Filmora is a paid software, so there is a cost associated with using it, and it may have a steeper learning curve for users new to video editing.

Image editing programs like GIMP offer many features and tools for customizing your thumbnail, including adding text, applying filters, and making more extensive edits beyond simply resizing the image. They also typically offer more control over the quality and appearance of the resized thumbnail.

However, using a third-party image editing program may require a learning curve and maybe more time-consuming than other methods, and there may be a cost associated with purchasing the software.

Each of the four methods for resizing YouTube thumbnails has its pros and cons, and the best method will depend on the user’s specific needs and preferences.

Conclusion

This article explored four methods for resizing YouTube thumbnails: using the Windows default app, online converters, Wondershare Filmora, and image editing programs like GIMP. Each method has advantages and disadvantages; the best one depends on your specific needs and preferences. No matter your chosen method, you can resize YouTube thumbnails confidently with these tools and techniques.

Mastery of Viewership Hierarchy: Key Aspects Examined

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

Click here

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

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Factors that Affect YouTube Video Ranking

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Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

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Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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