"2024 Approved  Thriving Onscreen  Financial Growth in the YouTube Arena"

"2024 Approved Thriving Onscreen Financial Growth in the YouTube Arena"

Joseph Lv13

Thriving Onscreen: Financial Growth in the YouTube Arena

How To Make Money on YouTube

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

youtubers

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

  • Having 4,000 or more watch hours
  • Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

monetize creatorstudio

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

monetize enablescreen

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

monetize adsense

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

  1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

  1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

  1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

  • Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
  • Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
  • Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
  • Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
  • Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

flagged content

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

  1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

  1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

  1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

  1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

  1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

  1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

youtubers

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

  • Having 4,000 or more watch hours
  • Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

monetize creatorstudio

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

monetize enablescreen

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

monetize adsense

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

  1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

  1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

  1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

  • Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
  • Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
  • Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
  • Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
  • Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

flagged content

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

  1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

  1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

  1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

  1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

  1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

  1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

youtubers

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

  • Having 4,000 or more watch hours
  • Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

monetize creatorstudio

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

monetize enablescreen

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

monetize adsense

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

  1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

  1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

  1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

  • Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
  • Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
  • Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
  • Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
  • Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

flagged content

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

  1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

  1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

  1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

  1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

  1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

  1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

youtubers

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

  • Having 4,000 or more watch hours
  • Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

monetize creatorstudio

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

monetize enablescreen

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

monetize adsense

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

  1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

  1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

  1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

  • Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
  • Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
  • Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
  • Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
  • Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

flagged content

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

  1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

  1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

  1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

  1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

  1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

  1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Quick Guide: YouTube Shorts to Mp4 Transformation

Create Your YouTube Shorts with Wondershare Filmora

An easy and powerful YouTube Shorts editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

In this article

01 Why do we need to download and convert YouTube Shorts video?

02 How can we convert YouTube shorts to mp4?

03 Tutorial for How to Record on GarageBand

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

convert shorts to mp4 with freemake

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

convert shorts to mp4 online

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

convert shorts to mp4 online using cloudconvert

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora
  • Create high-quality as it gives you lossless content.
  • Transform your video into spectacular output with overlays and filters.
  • Add background music for optimum entertainment.
  • Change your video background with the special effects from the Chroma key tool.
  • Advanced editing of text by color, size, font, and animation among other features.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

convert youtube shorts to mp4

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

convert youtube shorts to mp4 using Filmora

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

convert youtube shorts to mp4 with Filmora

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

Try It Free Try It Free

Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

In this article

01 Why do we need to download and convert YouTube Shorts video?

02 How can we convert YouTube shorts to mp4?

03 Tutorial for How to Record on GarageBand

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

convert shorts to mp4 with freemake

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

convert shorts to mp4 online

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

convert shorts to mp4 online using cloudconvert

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora
  • Create high-quality as it gives you lossless content.
  • Transform your video into spectacular output with overlays and filters.
  • Add background music for optimum entertainment.
  • Change your video background with the special effects from the Chroma key tool.
  • Advanced editing of text by color, size, font, and animation among other features.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

convert youtube shorts to mp4

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

convert youtube shorts to mp4 using Filmora

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

convert youtube shorts to mp4 with Filmora

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

Try It Free Try It Free

Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

In this article

01 Why do we need to download and convert YouTube Shorts video?

02 How can we convert YouTube shorts to mp4?

03 Tutorial for How to Record on GarageBand

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

convert shorts to mp4 with freemake

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

convert shorts to mp4 online

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

convert shorts to mp4 online using cloudconvert

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora
  • Create high-quality as it gives you lossless content.
  • Transform your video into spectacular output with overlays and filters.
  • Add background music for optimum entertainment.
  • Change your video background with the special effects from the Chroma key tool.
  • Advanced editing of text by color, size, font, and animation among other features.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

convert youtube shorts to mp4

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

convert youtube shorts to mp4 using Filmora

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

convert youtube shorts to mp4 with Filmora

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

Try It Free Try It Free

Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

In this article

01 Why do we need to download and convert YouTube Shorts video?

02 How can we convert YouTube shorts to mp4?

03 Tutorial for How to Record on GarageBand

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

convert shorts to mp4 with freemake

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

convert shorts to mp4 online

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

convert shorts to mp4 online using cloudconvert

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora
  • Create high-quality as it gives you lossless content.
  • Transform your video into spectacular output with overlays and filters.
  • Add background music for optimum entertainment.
  • Change your video background with the special effects from the Chroma key tool.
  • Advanced editing of text by color, size, font, and animation among other features.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

convert youtube shorts to mp4

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

convert youtube shorts to mp4 using Filmora

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

convert youtube shorts to mp4 with Filmora

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

  • Title: "2024 Approved Thriving Onscreen Financial Growth in the YouTube Arena"
  • Author: Joseph
  • Created at : 2024-05-31 13:44:14
  • Updated at : 2024-06-01 13:44:14
  • Link: https://youtube-stream.techidaily.com/2024-approved-thriving-onscreen-financial-growth-in-the-youtube-arena/
  • License: This work is licensed under CC BY-NC-SA 4.0.