The Ultimate Guide to Uploading Impeccable Content on YouTube

How to Edit YouTube Videos in Adobe Premiere

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Richard Bennett

Mar 27, 2024• Proven solutions

You just made a few videos, and you want to edit them first before uploading to YouTube. The truth is that you may find the editing part a bit more challenging compared to uploading. However, there are now tools like Adobe Premiere that can help make the editing process easier. Read on and learn how to edit YouTube videos with Adobe Premier so that you can create amazing videos.

Related article:Adobe Premiere User Guide

---

Adobe Premiere is largely targeted towards professional users, and the best alternative you can use today, whether you are a professional user or just a casual YouTube user, is Wondershare Filmora . This is not only a highly effective video editing program, but it is also user-friendly and very easy to use.

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Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Adobe is well known for having some of the leading video production tools in the industry. In fact, most of their tools ranging from the Premier Pro and Photoshop to Audition and many others have been used in many video and movie productions, including some of the popular theatrical releases of our times. Their latest professional video editor, Adobe Premier can be summarized as one of the best editors with versatility, depth, and power for high-quality video editing.

How to edit YouTube Videos with Adobe Premier

Step 1: Import the Video Clips

The first step in how to edit YouTube videos with Adobe Premier is to basically import the video clips you want to edit. This is achieved using a simple process of clicking “import” from the “file” drop-down menu. Once you have finished importing your photos or video files, you can then drag them from the sidebar and into the editing area.

Note

• If the videos you want to import are already published online, you can start the process by first downloading them directly from YouTube first, making sure to save them as MP4 files.
• The best way of importing videos from YouTube is by using an innovative video converter like Wondershare Video Converter Ultimate. This program will help in downloading and converting files to a format that is supported by Adobe Premier.

Step 2: Editing

The next step in how edit YouTube videos with Adobe Premiere is to start modifying the video files or photos the way you want. To achieve this, click on “Effects Control” and apply the desired effects. If you want to insert some text or words into your video, select “title” and then click “new title.” Now choose how you would like the words to behave, for instance, “Default Roll” makes the text roll upwards in the page.

Now drag the text that you have created into the editor area. If you want to edit the text, simply double-click to select it, and it will bring up a separate page where you can make further edits. You can then modify the text, font, and the positioning as well. This page also allows you to set whether the text will crawl or roll.

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The final part of the process is to import your chosen audio file. This could be the chosen soundtrack for your presentation. Simply drag the audio file onto your editor. You can then modify how the length of your videos or photos by selecting and dragging the specific photo or video. Finally, press enter and your video will start rendering.

Step 3: Save the Edited File and Upload to YouTube

It is important to note that even as you edit YouTube videos with Adobe Premier, the software does not allow direct uploads to YouTube. This means you will need to save the edited file first on your computer and ensure you use a YouTube supported format. The most effective option is to use the codec, which will then save your file in the MPEG-4 format. This is the preferred format for YouTube and Video uploads.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You just made a few videos, and you want to edit them first before uploading to YouTube. The truth is that you may find the editing part a bit more challenging compared to uploading. However, there are now tools like Adobe Premiere that can help make the editing process easier. Read on and learn how to edit YouTube videos with Adobe Premier so that you can create amazing videos.

Related article:Adobe Premiere User Guide

---

Adobe Premiere is largely targeted towards professional users, and the best alternative you can use today, whether you are a professional user or just a casual YouTube user, is Wondershare Filmora . This is not only a highly effective video editing program, but it is also user-friendly and very easy to use.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Adobe is well known for having some of the leading video production tools in the industry. In fact, most of their tools ranging from the Premier Pro and Photoshop to Audition and many others have been used in many video and movie productions, including some of the popular theatrical releases of our times. Their latest professional video editor, Adobe Premier can be summarized as one of the best editors with versatility, depth, and power for high-quality video editing.

How to edit YouTube Videos with Adobe Premier

Step 1: Import the Video Clips

The first step in how to edit YouTube videos with Adobe Premier is to basically import the video clips you want to edit. This is achieved using a simple process of clicking “import” from the “file” drop-down menu. Once you have finished importing your photos or video files, you can then drag them from the sidebar and into the editing area.

Note

• If the videos you want to import are already published online, you can start the process by first downloading them directly from YouTube first, making sure to save them as MP4 files.
• The best way of importing videos from YouTube is by using an innovative video converter like Wondershare Video Converter Ultimate. This program will help in downloading and converting files to a format that is supported by Adobe Premier.

Step 2: Editing

The next step in how edit YouTube videos with Adobe Premiere is to start modifying the video files or photos the way you want. To achieve this, click on “Effects Control” and apply the desired effects. If you want to insert some text or words into your video, select “title” and then click “new title.” Now choose how you would like the words to behave, for instance, “Default Roll” makes the text roll upwards in the page.

Now drag the text that you have created into the editor area. If you want to edit the text, simply double-click to select it, and it will bring up a separate page where you can make further edits. You can then modify the text, font, and the positioning as well. This page also allows you to set whether the text will crawl or roll.

The final part of the process is to import your chosen audio file. This could be the chosen soundtrack for your presentation. Simply drag the audio file onto your editor. You can then modify how the length of your videos or photos by selecting and dragging the specific photo or video. Finally, press enter and your video will start rendering.

Step 3: Save the Edited File and Upload to YouTube

It is important to note that even as you edit YouTube videos with Adobe Premier, the software does not allow direct uploads to YouTube. This means you will need to save the edited file first on your computer and ensure you use a YouTube supported format. The most effective option is to use the codec, which will then save your file in the MPEG-4 format. This is the preferred format for YouTube and Video uploads.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You just made a few videos, and you want to edit them first before uploading to YouTube. The truth is that you may find the editing part a bit more challenging compared to uploading. However, there are now tools like Adobe Premiere that can help make the editing process easier. Read on and learn how to edit YouTube videos with Adobe Premier so that you can create amazing videos.

Related article:Adobe Premiere User Guide

---

Adobe Premiere is largely targeted towards professional users, and the best alternative you can use today, whether you are a professional user or just a casual YouTube user, is Wondershare Filmora . This is not only a highly effective video editing program, but it is also user-friendly and very easy to use.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Adobe is well known for having some of the leading video production tools in the industry. In fact, most of their tools ranging from the Premier Pro and Photoshop to Audition and many others have been used in many video and movie productions, including some of the popular theatrical releases of our times. Their latest professional video editor, Adobe Premier can be summarized as one of the best editors with versatility, depth, and power for high-quality video editing.

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How to edit YouTube Videos with Adobe Premier

Step 1: Import the Video Clips

The first step in how to edit YouTube videos with Adobe Premier is to basically import the video clips you want to edit. This is achieved using a simple process of clicking “import” from the “file” drop-down menu. Once you have finished importing your photos or video files, you can then drag them from the sidebar and into the editing area.


Note

• If the videos you want to import are already published online, you can start the process by first downloading them directly from YouTube first, making sure to save them as MP4 files.
• The best way of importing videos from YouTube is by using an innovative video converter like Wondershare Video Converter Ultimate. This program will help in downloading and converting files to a format that is supported by Adobe Premier.

Step 2: Editing

The next step in how edit YouTube videos with Adobe Premiere is to start modifying the video files or photos the way you want. To achieve this, click on “Effects Control” and apply the desired effects. If you want to insert some text or words into your video, select “title” and then click “new title.” Now choose how you would like the words to behave, for instance, “Default Roll” makes the text roll upwards in the page.

Now drag the text that you have created into the editor area. If you want to edit the text, simply double-click to select it, and it will bring up a separate page where you can make further edits. You can then modify the text, font, and the positioning as well. This page also allows you to set whether the text will crawl or roll.

The final part of the process is to import your chosen audio file. This could be the chosen soundtrack for your presentation. Simply drag the audio file onto your editor. You can then modify how the length of your videos or photos by selecting and dragging the specific photo or video. Finally, press enter and your video will start rendering.

Step 3: Save the Edited File and Upload to YouTube

It is important to note that even as you edit YouTube videos with Adobe Premier, the software does not allow direct uploads to YouTube. This means you will need to save the edited file first on your computer and ensure you use a YouTube supported format. The most effective option is to use the codec, which will then save your file in the MPEG-4 format. This is the preferred format for YouTube and Video uploads.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You just made a few videos, and you want to edit them first before uploading to YouTube. The truth is that you may find the editing part a bit more challenging compared to uploading. However, there are now tools like Adobe Premiere that can help make the editing process easier. Read on and learn how to edit YouTube videos with Adobe Premier so that you can create amazing videos.

Related article:Adobe Premiere User Guide

---

Adobe Premiere is largely targeted towards professional users, and the best alternative you can use today, whether you are a professional user or just a casual YouTube user, is Wondershare Filmora . This is not only a highly effective video editing program, but it is also user-friendly and very easy to use.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Adobe is well known for having some of the leading video production tools in the industry. In fact, most of their tools ranging from the Premier Pro and Photoshop to Audition and many others have been used in many video and movie productions, including some of the popular theatrical releases of our times. Their latest professional video editor, Adobe Premier can be summarized as one of the best editors with versatility, depth, and power for high-quality video editing.

Video Converter Factory Pro

How to edit YouTube Videos with Adobe Premier

Step 1: Import the Video Clips

The first step in how to edit YouTube videos with Adobe Premier is to basically import the video clips you want to edit. This is achieved using a simple process of clicking “import” from the “file” drop-down menu. Once you have finished importing your photos or video files, you can then drag them from the sidebar and into the editing area.

Note

• If the videos you want to import are already published online, you can start the process by first downloading them directly from YouTube first, making sure to save them as MP4 files.
• The best way of importing videos from YouTube is by using an innovative video converter like Wondershare Video Converter Ultimate. This program will help in downloading and converting files to a format that is supported by Adobe Premier.

Step 2: Editing

The next step in how edit YouTube videos with Adobe Premiere is to start modifying the video files or photos the way you want. To achieve this, click on “Effects Control” and apply the desired effects. If you want to insert some text or words into your video, select “title” and then click “new title.” Now choose how you would like the words to behave, for instance, “Default Roll” makes the text roll upwards in the page.

Now drag the text that you have created into the editor area. If you want to edit the text, simply double-click to select it, and it will bring up a separate page where you can make further edits. You can then modify the text, font, and the positioning as well. This page also allows you to set whether the text will crawl or roll.

The final part of the process is to import your chosen audio file. This could be the chosen soundtrack for your presentation. Simply drag the audio file onto your editor. You can then modify how the length of your videos or photos by selecting and dragging the specific photo or video. Finally, press enter and your video will start rendering.

Step 3: Save the Edited File and Upload to YouTube

It is important to note that even as you edit YouTube videos with Adobe Premier, the software does not allow direct uploads to YouTube. This means you will need to save the edited file first on your computer and ensure you use a YouTube supported format. The most effective option is to use the codec, which will then save your file in the MPEG-4 format. This is the preferred format for YouTube and Video uploads.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Analyzing View Count to Cash Out on YouTube

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

Click here

## $2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

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02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

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What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

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Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

WonderFox DVD Ripper Pro

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

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Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

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