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"2024 Approved The Importance of Channel Consistency on YouTube"
The Importance of Channel Consistency on YouTube
Create High Quality YouTube Video - Wondershare Filmora
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Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
The Guide to Starting a Successful YouTube Gaming Channel
The Guide to Starting a Successful YouTube Gaming Channel
Richard Bennett
Oct 26, 2023• Proven solutions
Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.
Table of Content:
- Have a Greater Purpose
- Create an Identity
- Type of Gaming Videos
- Have a Budget
- Optimization Matter
- Be Cautious of Content Strike and Demonetization
Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:
- Patience
- Consistency
- Creativity
If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.
The All-in-One Screen Recorder & Video Editor
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For Win 7 or later (64-bit)
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It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.
The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.
1. Have a Greater Purpose
According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.
Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.
If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.
Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).
Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.
Here is how you find your greater purpose:
1. Give Value
You want to make good YouTube gaming content like those popular YouTubers that came before you.
But… what makes good YouTube content?
Simply put, good content should exhibit these factors:
Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.
Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.
Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.
This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?
2. Make YouTube a Part of Your Daily/Weekly Ritual
YouTube should be a part of your regular schedule.
At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.
But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .
It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.
However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.
Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.
3. Have a Passion to Get Better At Every Step
There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.
If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.
In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .
You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.
You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.
Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.
2. Create an Identity
Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?
1. Be Original
Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.
Being original doesn’t mean doing something that has never been done before.
Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.
If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?
2. Focus on a Specific Aspect of Game
Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.
Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.
Find a specific aspect of the game to focus on.
Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:
3. Hook Audience With Something Funny Or Interesting — And Lead Up To It
Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.
The climax is what your story hinges on: it’s when Mario confronts Bowser.
This is what your audience is watching for. They want to know who wins.
To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.
Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.
This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.
Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.
3. Type of Gaming Videos
There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.
1. Let’s Plays
Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).
Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.
2. Reviews
When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.
3. Walkthrough
Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.
4. Reactions
Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.
5. Skills
Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.
4. Have a Budget
When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.
What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.
What you need to ask yourself is what do you currently have.
Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.
Here is what you will need to get the best results:
- Microphone (Average cost: $100)
- Webcam (Average cost: $100)
- Editing Software (Average cost: $300)
- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)
If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.
Even PewDiePie started with a basic gaming setup.
I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.
There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.
You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.
1. Many Games Are Free
Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.
If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.
2. Some Software Are Free As Well
OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.
Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.
GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.
5. Optimization Matters
Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?
The answer: with a good optimization strategy.
1. Tags and Title
When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.
You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.
If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.
However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.
Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”
This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.
Few more tips to improving your titles include:
- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”
- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.
- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.
- Make it click-worthy by promising something unique, but don’t mislead viewers.
2. Create Awesome Thumbnails
It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.
What makes a good thumbnail image?
- Don’t use the random images YouTube picks for you
- Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)
Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.
- Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.
Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.
- Use readable text or emojis
If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.
3. Engage with Other Gamers
Don’t forget that YouTube is a social media platform.
It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.
Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.
6. Be Cautious of Content Strike and Demonetization
1. Cause for Demonetization
The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:
- Excessive or gratuitous violence
- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)
- Inappropriate use of family entertainment characters
- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group
2. Avoiding Copyright Strike
Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.
However, if you step across the fair use line, you can be penalized for violating copyright infringement.
If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.
Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:
- Is your content creative or educational?
- Is there more original content than copyrighted content?
- Is your video benefiting the original content?
I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.
Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.
Key Takeaways
- Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
- Find something special about your channel that people can’t find anywhere else.
- YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
- Understand optimization to improve your chances of viewers finding your content.
- Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
- Give yourself a unique YouTube gaming channel name .
What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!
Best Screen Recorder & Video Editor for Gamers
If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.
Table of Content:
- Have a Greater Purpose
- Create an Identity
- Type of Gaming Videos
- Have a Budget
- Optimization Matter
- Be Cautious of Content Strike and Demonetization
Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:
- Patience
- Consistency
- Creativity
If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.
The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.
1. Have a Greater Purpose
According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.
Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.
If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.
Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).
Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.
Here is how you find your greater purpose:
1. Give Value
You want to make good YouTube gaming content like those popular YouTubers that came before you.
But… what makes good YouTube content?
Simply put, good content should exhibit these factors:
Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.
Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.
Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.
This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?
2. Make YouTube a Part of Your Daily/Weekly Ritual
YouTube should be a part of your regular schedule.
At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.
But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .
It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.
However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.
Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.
3. Have a Passion to Get Better At Every Step
There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.
If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.
In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .
You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.
You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.
Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.
2. Create an Identity
Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?
1. Be Original
Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.
Being original doesn’t mean doing something that has never been done before.
Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.
If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?
2. Focus on a Specific Aspect of Game
Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.
Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.
Find a specific aspect of the game to focus on.
Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:
3. Hook Audience With Something Funny Or Interesting — And Lead Up To It
Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.
The climax is what your story hinges on: it’s when Mario confronts Bowser.
This is what your audience is watching for. They want to know who wins.
To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.
Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.
This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.
Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.
3. Type of Gaming Videos
There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.
1. Let’s Plays
Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).
Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.
2. Reviews
When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.
3. Walkthrough
Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.
4. Reactions
Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.
5. Skills
Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.
4. Have a Budget
When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.
What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.
What you need to ask yourself is what do you currently have.
Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.
Here is what you will need to get the best results:
- Microphone (Average cost: $100)
- Webcam (Average cost: $100)
- Editing Software (Average cost: $300)
- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)
If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.
Even PewDiePie started with a basic gaming setup.
I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.
There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.
You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.
1. Many Games Are Free
Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.
If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.
2. Some Software Are Free As Well
OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.
Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.
GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.
5. Optimization Matters
Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?
The answer: with a good optimization strategy.
1. Tags and Title
When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.
You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.
If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.
However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.
Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”
This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.
Few more tips to improving your titles include:
- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”
- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.
- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.
- Make it click-worthy by promising something unique, but don’t mislead viewers.
2. Create Awesome Thumbnails
It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.
What makes a good thumbnail image?
- Don’t use the random images YouTube picks for you
- Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)
Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.
- Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.
Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.
- Use readable text or emojis
If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.
3. Engage with Other Gamers
Don’t forget that YouTube is a social media platform.
It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.
Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.
6. Be Cautious of Content Strike and Demonetization
1. Cause for Demonetization
The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:
- Excessive or gratuitous violence
- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)
- Inappropriate use of family entertainment characters
- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group
2. Avoiding Copyright Strike
Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.
However, if you step across the fair use line, you can be penalized for violating copyright infringement.
If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.
Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:
- Is your content creative or educational?
- Is there more original content than copyrighted content?
- Is your video benefiting the original content?
I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.
Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.
Key Takeaways
- Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
- Find something special about your channel that people can’t find anywhere else.
- YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
- Understand optimization to improve your chances of viewers finding your content.
- Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
- Give yourself a unique YouTube gaming channel name .
What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!
Best Screen Recorder & Video Editor for Gamers
If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.
Table of Content:
- Have a Greater Purpose
- Create an Identity
- Type of Gaming Videos
- Have a Budget
- Optimization Matter
- Be Cautious of Content Strike and Demonetization
Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:
- Patience
- Consistency
- Creativity
If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.
The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.
1. Have a Greater Purpose
According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.
Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.
If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.
Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).
Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.
Here is how you find your greater purpose:
1. Give Value
You want to make good YouTube gaming content like those popular YouTubers that came before you.
But… what makes good YouTube content?
Simply put, good content should exhibit these factors:
Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.
Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.
Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.
This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?
2. Make YouTube a Part of Your Daily/Weekly Ritual
YouTube should be a part of your regular schedule.
At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.
But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .
It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.
However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.
Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.
3. Have a Passion to Get Better At Every Step
There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.
If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.
In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .
You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.
You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.
Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.
2. Create an Identity
Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?
1. Be Original
Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.
Being original doesn’t mean doing something that has never been done before.
Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.
If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?
2. Focus on a Specific Aspect of Game
Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.
Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.
Find a specific aspect of the game to focus on.
Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:
3. Hook Audience With Something Funny Or Interesting — And Lead Up To It
Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.
The climax is what your story hinges on: it’s when Mario confronts Bowser.
This is what your audience is watching for. They want to know who wins.
To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.
Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.
This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.
Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.
3. Type of Gaming Videos
There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.
1. Let’s Plays
Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).
Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.
2. Reviews
When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.
3. Walkthrough
Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.
4. Reactions
Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.
5. Skills
Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.
4. Have a Budget
When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.
What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.
What you need to ask yourself is what do you currently have.
Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.
Here is what you will need to get the best results:
- Microphone (Average cost: $100)
- Webcam (Average cost: $100)
- Editing Software (Average cost: $300)
- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)
If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.
Even PewDiePie started with a basic gaming setup.
I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.
There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.
You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.
1. Many Games Are Free
Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.
If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.
2. Some Software Are Free As Well
OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.
Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.
GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.
5. Optimization Matters
Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?
The answer: with a good optimization strategy.
1. Tags and Title
When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.
You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.
If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.
However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.
Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”
This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.
Few more tips to improving your titles include:
- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”
- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.
- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.
- Make it click-worthy by promising something unique, but don’t mislead viewers.
2. Create Awesome Thumbnails
It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.
What makes a good thumbnail image?
- Don’t use the random images YouTube picks for you
- Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)
Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.
- Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.
Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.
- Use readable text or emojis
If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.
3. Engage with Other Gamers
Don’t forget that YouTube is a social media platform.
It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.
Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.
6. Be Cautious of Content Strike and Demonetization
1. Cause for Demonetization
The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:
- Excessive or gratuitous violence
- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)
- Inappropriate use of family entertainment characters
- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group
2. Avoiding Copyright Strike
Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.
However, if you step across the fair use line, you can be penalized for violating copyright infringement.
If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.
Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:
- Is your content creative or educational?
- Is there more original content than copyrighted content?
- Is your video benefiting the original content?
I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.
Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.
Key Takeaways
- Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
- Find something special about your channel that people can’t find anywhere else.
- YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
- Understand optimization to improve your chances of viewers finding your content.
- Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
- Give yourself a unique YouTube gaming channel name .
What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!
Best Screen Recorder & Video Editor for Gamers
If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.
Table of Content:
- Have a Greater Purpose
- Create an Identity
- Type of Gaming Videos
- Have a Budget
- Optimization Matter
- Be Cautious of Content Strike and Demonetization
Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:
- Patience
- Consistency
- Creativity
If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.
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It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.
The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.
1. Have a Greater Purpose
According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.
Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.
If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.
Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).
Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.
Here is how you find your greater purpose:
1. Give Value
You want to make good YouTube gaming content like those popular YouTubers that came before you.
But… what makes good YouTube content?
Simply put, good content should exhibit these factors:
Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.
Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.
Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.
This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?
2. Make YouTube a Part of Your Daily/Weekly Ritual
YouTube should be a part of your regular schedule.
At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.
But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .
It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.
However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.
Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.
3. Have a Passion to Get Better At Every Step
There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.
If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.
In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .
You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.
You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.
Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.
2. Create an Identity
Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?
1. Be Original
Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.
Being original doesn’t mean doing something that has never been done before.
Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.
If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?
2. Focus on a Specific Aspect of Game
Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.
Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.
Find a specific aspect of the game to focus on.
Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:
3. Hook Audience With Something Funny Or Interesting — And Lead Up To It
Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.
The climax is what your story hinges on: it’s when Mario confronts Bowser.
This is what your audience is watching for. They want to know who wins.
To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.
Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.
This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.
Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.
3. Type of Gaming Videos
There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.
1. Let’s Plays
Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).
Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.
2. Reviews
When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.
3. Walkthrough
Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.
4. Reactions
Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.
5. Skills
Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.
4. Have a Budget
When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.
What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.
What you need to ask yourself is what do you currently have.
Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.
Here is what you will need to get the best results:
- Microphone (Average cost: $100)
- Webcam (Average cost: $100)
- Editing Software (Average cost: $300)
- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)
If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.
Even PewDiePie started with a basic gaming setup.
I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.
There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.
You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.
1. Many Games Are Free
Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.
If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.
2. Some Software Are Free As Well
OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.
Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.
GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.
5. Optimization Matters
Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?
The answer: with a good optimization strategy.
1. Tags and Title
When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.
You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.
If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.
However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.
Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”
This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.
Few more tips to improving your titles include:
- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”
- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.
- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.
- Make it click-worthy by promising something unique, but don’t mislead viewers.
2. Create Awesome Thumbnails
It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.
What makes a good thumbnail image?
- Don’t use the random images YouTube picks for you
- Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)
Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.
- Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.
Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.
- Use readable text or emojis
If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.
3. Engage with Other Gamers
Don’t forget that YouTube is a social media platform.
It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.
Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.
6. Be Cautious of Content Strike and Demonetization
1. Cause for Demonetization
The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:
- Excessive or gratuitous violence
- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)
- Inappropriate use of family entertainment characters
- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group
2. Avoiding Copyright Strike
Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.
However, if you step across the fair use line, you can be penalized for violating copyright infringement.
If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.
Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:
- Is your content creative or educational?
- Is there more original content than copyrighted content?
- Is your video benefiting the original content?
I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.
Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.
Key Takeaways
- Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
- Find something special about your channel that people can’t find anywhere else.
- YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
- Understand optimization to improve your chances of viewers finding your content.
- Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
- Give yourself a unique YouTube gaming channel name .
What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!
Best Screen Recorder & Video Editor for Gamers
If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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- Title: "2024 Approved The Importance of Channel Consistency on YouTube"
- Author: Joseph
- Created at : 2024-05-31 13:42:19
- Updated at : 2024-06-01 13:42:19
- Link: https://youtube-stream.techidaily.com/2024-approved-the-importance-of-channel-consistency-on-youtube/
- License: This work is licensed under CC BY-NC-SA 4.0.
