The 5 Key Players to Triple Your YouTube Views

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Exploring New Horizons: Video Resources for Dynamic Learning Spaces

Tips for Teachers Using YouTube in Classroom

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has not only provided an incredible source of entertainment for millions of people around the globe, but also it has opened up an avenue for great learning resources in the form of educational videos.

Teachers from all around the world can now create video lessons and share with their students not only in their respective learning institutions but also with other students located miles away in other countries.

If you want to make a teaching video by your own, you should try Wondershare Filmora . Besides the basic video editing features, like trimming, cutting, splitting, rotating, and cropping, it allows you to capture your PC screen, composite a green screen video, blur objects and faces in video and more. What’s more, Filmora is a good choice for making a YouTube intro. Check the video below to see how to make it.

• Benefits for Using YouTube in Classroom
• Tips for Teachers Using YouTube in Classroom
• How to discover the best educational videos on YouTube

Benefits for Using YouTube in Classroom

The benefits of using YouTube in the classroom are immense and they include but are not limited to the following:

Global connection

YouTube makes it possible for teachers to share their lessons with millions of potential students located in different parts of the world, something which was unthinkable with the traditional modes of teaching a few years ago. Teachers can now collaborate, connect and innovate with a multitude of students in ways that were never imagined before by employing the power of YouTube.

Enhances the comprehension of complex topics

Certain subjects are technical in nature and teachers usually have a hard time explaining them to the students. By using YouTube in the classroom, teachers are an a better position to offer clear and easy to understand illustrations which will in turn demystify the tough concepts and make it easy for students to understand and comprehend complex topics.

Creates more engagement from students

Learning primarily comprises of audio and visual components. Unlike traditional modes of teaching where the teacher offered explanation and the students are expected to take notes, videos are more engaging and has the power to make students stay more alert, thus increase their chances of absorbing the lesions and getting most from the subjects.

Ideal for slow learners

When using YouTube in the classroom, the teacher has full control on the pace of learning and this is ideal for taking of both the fast and slow learners. In case a student finds a concept being explained too fast, they can simply request the part to be replayed or it can be slowed down to play at a pace that will be easy for them to grasp.

One teacher, multiple classrooms

The other benefit of using YouTube in the classroom is that after a teacher prepares his learning videos, they get the flexibility using the video in more than just one classroom. It also makes it easy for them when they are away and they need to attend classes. All they have to do is to use the prerecorded video lesions so that they don’t entirely miss out on classes.

Tips for Using YouTube in Classroom

For teachers and tutors, there are various ways of using YouTube in the classroom. These methods offer the flexibility to both the teachers and the students to give and understand lessons respectively. Here are some of the ways for teachers to use YouTube in classrooms-:

1. Trigger unique and interesting discussions– teachers using YouTube in the classrooms can trigger interesting and unique discussions amongst their students. The teachers can use relevant videos on news reports, documentaries, current affairs and much more to get the student opinions and gauge the impact of the learning on the students.
2. Access high quality education materials for free – using YouTube in classroom also makes it possible to teachers to access high quality learning materials for free. This is especially important when teaching on tough subjects or when reviewing for exams.
3. Short clips to put a topic in context – there are documentary channels such as National Geographic, BBC and Channel 4 amongst others where teachers can obtain and play short clips to put the subject matter into proper context for the students.
4. Archive your work– use videos to keep a clean and neat record of the various lessons thus making it easy for current and future students to access them with ease.
5. Review for exams – when exams are just about the corner, videos become very effective in helping the student to refresh their minds on tough topics that might require a lot of time to review during exams.
6. Flip lessons– flipped learning is taking strong roots in most of the learning institutions and it becomes easy and efficient when using videos in the classroom.
7. Teach when you are absent – instead of missing class or having a guest teacher to stand in for you, you can simply record the lesson on your YouTube channel or simply give out instructions for the students to follow when you are away.
8. Allow students to gain in-depth information– by using YouTube in classroom, teachers are essentially allowing their students to dig deeper and comprehend the lessons better.
9. Help the struggling students – videos are great for the slow learners since they can rewind or play it at their own pace.
10. Create a YouTube Channel – this is to contain all the videos relevant to a particular subject or lesion for current and future students.

How to discover the best educational videos on YouTube

YouTube is awash with millions of videos and it is imperative that you know how to search for and discover the best education videos. Below are a few tips to help you along the way-:

You may also like: Videos to Share in the Classroom >>

• Look for videos not longer than 10 minutes – these are the most ideal since longer videos might make students lose their attention and miss out on the lesions.
• Search channels by subjects so that you end up with the most relevant videos.
• Before you show the videos to the students, be sure to watch them all through so that you gauge if it has the relevant materials you wanted the students to learn.
• Rather than doing a general search, concentrate on the channels from respectable sources since this wills save you a lot of time of going through the junk.
• Don’t search for videos to replace your lessons, but instead, search for video that will complement your lesions.

Conclusion

Using YouTube in the classroom has brought a lot of efficiency to both the teachers and the students. Teachers can now access millions of students around the globe by using YT videos and students can also get a lot of detailed information, some on technical topics that would normally take a long time to comprehend. Whereas it is a relatively new concept for most teachers, it can only be expected that it will be embraced by many people and enhance the learning process in our schools, provided that the right learning videos are recorded or accessed from the pool already present in YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has not only provided an incredible source of entertainment for millions of people around the globe, but also it has opened up an avenue for great learning resources in the form of educational videos.

Teachers from all around the world can now create video lessons and share with their students not only in their respective learning institutions but also with other students located miles away in other countries.

If you want to make a teaching video by your own, you should try Wondershare Filmora . Besides the basic video editing features, like trimming, cutting, splitting, rotating, and cropping, it allows you to capture your PC screen, composite a green screen video, blur objects and faces in video and more. What’s more, Filmora is a good choice for making a YouTube intro. Check the video below to see how to make it.

• Benefits for Using YouTube in Classroom
• Tips for Teachers Using YouTube in Classroom
• How to discover the best educational videos on YouTube

Benefits for Using YouTube in Classroom

The benefits of using YouTube in the classroom are immense and they include but are not limited to the following:

Global connection

YouTube makes it possible for teachers to share their lessons with millions of potential students located in different parts of the world, something which was unthinkable with the traditional modes of teaching a few years ago. Teachers can now collaborate, connect and innovate with a multitude of students in ways that were never imagined before by employing the power of YouTube.

Enhances the comprehension of complex topics

Certain subjects are technical in nature and teachers usually have a hard time explaining them to the students. By using YouTube in the classroom, teachers are an a better position to offer clear and easy to understand illustrations which will in turn demystify the tough concepts and make it easy for students to understand and comprehend complex topics.

Creates more engagement from students

Learning primarily comprises of audio and visual components. Unlike traditional modes of teaching where the teacher offered explanation and the students are expected to take notes, videos are more engaging and has the power to make students stay more alert, thus increase their chances of absorbing the lesions and getting most from the subjects.

Ideal for slow learners

When using YouTube in the classroom, the teacher has full control on the pace of learning and this is ideal for taking of both the fast and slow learners. In case a student finds a concept being explained too fast, they can simply request the part to be replayed or it can be slowed down to play at a pace that will be easy for them to grasp.

One teacher, multiple classrooms

The other benefit of using YouTube in the classroom is that after a teacher prepares his learning videos, they get the flexibility using the video in more than just one classroom. It also makes it easy for them when they are away and they need to attend classes. All they have to do is to use the prerecorded video lesions so that they don’t entirely miss out on classes.

Tips for Using YouTube in Classroom

For teachers and tutors, there are various ways of using YouTube in the classroom. These methods offer the flexibility to both the teachers and the students to give and understand lessons respectively. Here are some of the ways for teachers to use YouTube in classrooms-:

1. Trigger unique and interesting discussions– teachers using YouTube in the classrooms can trigger interesting and unique discussions amongst their students. The teachers can use relevant videos on news reports, documentaries, current affairs and much more to get the student opinions and gauge the impact of the learning on the students.
2. Access high quality education materials for free – using YouTube in classroom also makes it possible to teachers to access high quality learning materials for free. This is especially important when teaching on tough subjects or when reviewing for exams.
3. Short clips to put a topic in context – there are documentary channels such as National Geographic, BBC and Channel 4 amongst others where teachers can obtain and play short clips to put the subject matter into proper context for the students.
4. Archive your work– use videos to keep a clean and neat record of the various lessons thus making it easy for current and future students to access them with ease.
5. Review for exams – when exams are just about the corner, videos become very effective in helping the student to refresh their minds on tough topics that might require a lot of time to review during exams.
6. Flip lessons– flipped learning is taking strong roots in most of the learning institutions and it becomes easy and efficient when using videos in the classroom.
7. Teach when you are absent – instead of missing class or having a guest teacher to stand in for you, you can simply record the lesson on your YouTube channel or simply give out instructions for the students to follow when you are away.
8. Allow students to gain in-depth information– by using YouTube in classroom, teachers are essentially allowing their students to dig deeper and comprehend the lessons better.
9. Help the struggling students – videos are great for the slow learners since they can rewind or play it at their own pace.
10. Create a YouTube Channel – this is to contain all the videos relevant to a particular subject or lesion for current and future students.

How to discover the best educational videos on YouTube

YouTube is awash with millions of videos and it is imperative that you know how to search for and discover the best education videos. Below are a few tips to help you along the way-:

You may also like: Videos to Share in the Classroom >>

• Look for videos not longer than 10 minutes – these are the most ideal since longer videos might make students lose their attention and miss out on the lesions.
• Search channels by subjects so that you end up with the most relevant videos.
• Before you show the videos to the students, be sure to watch them all through so that you gauge if it has the relevant materials you wanted the students to learn.
• Rather than doing a general search, concentrate on the channels from respectable sources since this wills save you a lot of time of going through the junk.
• Don’t search for videos to replace your lessons, but instead, search for video that will complement your lesions.

Conclusion

Using YouTube in the classroom has brought a lot of efficiency to both the teachers and the students. Teachers can now access millions of students around the globe by using YT videos and students can also get a lot of detailed information, some on technical topics that would normally take a long time to comprehend. Whereas it is a relatively new concept for most teachers, it can only be expected that it will be embraced by many people and enhance the learning process in our schools, provided that the right learning videos are recorded or accessed from the pool already present in YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has not only provided an incredible source of entertainment for millions of people around the globe, but also it has opened up an avenue for great learning resources in the form of educational videos.

Teachers from all around the world can now create video lessons and share with their students not only in their respective learning institutions but also with other students located miles away in other countries.

If you want to make a teaching video by your own, you should try Wondershare Filmora . Besides the basic video editing features, like trimming, cutting, splitting, rotating, and cropping, it allows you to capture your PC screen, composite a green screen video, blur objects and faces in video and more. What’s more, Filmora is a good choice for making a YouTube intro. Check the video below to see how to make it.

• Benefits for Using YouTube in Classroom
• Tips for Teachers Using YouTube in Classroom
• How to discover the best educational videos on YouTube

Benefits for Using YouTube in Classroom

The benefits of using YouTube in the classroom are immense and they include but are not limited to the following:

Global connection

YouTube makes it possible for teachers to share their lessons with millions of potential students located in different parts of the world, something which was unthinkable with the traditional modes of teaching a few years ago. Teachers can now collaborate, connect and innovate with a multitude of students in ways that were never imagined before by employing the power of YouTube.

Enhances the comprehension of complex topics

Certain subjects are technical in nature and teachers usually have a hard time explaining them to the students. By using YouTube in the classroom, teachers are an a better position to offer clear and easy to understand illustrations which will in turn demystify the tough concepts and make it easy for students to understand and comprehend complex topics.

Creates more engagement from students

Learning primarily comprises of audio and visual components. Unlike traditional modes of teaching where the teacher offered explanation and the students are expected to take notes, videos are more engaging and has the power to make students stay more alert, thus increase their chances of absorbing the lesions and getting most from the subjects.

Ideal for slow learners

When using YouTube in the classroom, the teacher has full control on the pace of learning and this is ideal for taking of both the fast and slow learners. In case a student finds a concept being explained too fast, they can simply request the part to be replayed or it can be slowed down to play at a pace that will be easy for them to grasp.

One teacher, multiple classrooms

The other benefit of using YouTube in the classroom is that after a teacher prepares his learning videos, they get the flexibility using the video in more than just one classroom. It also makes it easy for them when they are away and they need to attend classes. All they have to do is to use the prerecorded video lesions so that they don’t entirely miss out on classes.

Tips for Using YouTube in Classroom

For teachers and tutors, there are various ways of using YouTube in the classroom. These methods offer the flexibility to both the teachers and the students to give and understand lessons respectively. Here are some of the ways for teachers to use YouTube in classrooms-:

1. Trigger unique and interesting discussions– teachers using YouTube in the classrooms can trigger interesting and unique discussions amongst their students. The teachers can use relevant videos on news reports, documentaries, current affairs and much more to get the student opinions and gauge the impact of the learning on the students.
2. Access high quality education materials for free – using YouTube in classroom also makes it possible to teachers to access high quality learning materials for free. This is especially important when teaching on tough subjects or when reviewing for exams.
3. Short clips to put a topic in context – there are documentary channels such as National Geographic, BBC and Channel 4 amongst others where teachers can obtain and play short clips to put the subject matter into proper context for the students.
4. Archive your work– use videos to keep a clean and neat record of the various lessons thus making it easy for current and future students to access them with ease.
5. Review for exams – when exams are just about the corner, videos become very effective in helping the student to refresh their minds on tough topics that might require a lot of time to review during exams.
6. Flip lessons– flipped learning is taking strong roots in most of the learning institutions and it becomes easy and efficient when using videos in the classroom.
7. Teach when you are absent – instead of missing class or having a guest teacher to stand in for you, you can simply record the lesson on your YouTube channel or simply give out instructions for the students to follow when you are away.
8. Allow students to gain in-depth information– by using YouTube in classroom, teachers are essentially allowing their students to dig deeper and comprehend the lessons better.
9. Help the struggling students – videos are great for the slow learners since they can rewind or play it at their own pace.
10. Create a YouTube Channel – this is to contain all the videos relevant to a particular subject or lesion for current and future students.

How to discover the best educational videos on YouTube

YouTube is awash with millions of videos and it is imperative that you know how to search for and discover the best education videos. Below are a few tips to help you along the way-:

You may also like: Videos to Share in the Classroom >>

• Look for videos not longer than 10 minutes – these are the most ideal since longer videos might make students lose their attention and miss out on the lesions.
• Search channels by subjects so that you end up with the most relevant videos.
• Before you show the videos to the students, be sure to watch them all through so that you gauge if it has the relevant materials you wanted the students to learn.
• Rather than doing a general search, concentrate on the channels from respectable sources since this wills save you a lot of time of going through the junk.
• Don’t search for videos to replace your lessons, but instead, search for video that will complement your lesions.

Conclusion

Using YouTube in the classroom has brought a lot of efficiency to both the teachers and the students. Teachers can now access millions of students around the globe by using YT videos and students can also get a lot of detailed information, some on technical topics that would normally take a long time to comprehend. Whereas it is a relatively new concept for most teachers, it can only be expected that it will be embraced by many people and enhance the learning process in our schools, provided that the right learning videos are recorded or accessed from the pool already present in YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has not only provided an incredible source of entertainment for millions of people around the globe, but also it has opened up an avenue for great learning resources in the form of educational videos.

Teachers from all around the world can now create video lessons and share with their students not only in their respective learning institutions but also with other students located miles away in other countries.

If you want to make a teaching video by your own, you should try Wondershare Filmora . Besides the basic video editing features, like trimming, cutting, splitting, rotating, and cropping, it allows you to capture your PC screen, composite a green screen video, blur objects and faces in video and more. What’s more, Filmora is a good choice for making a YouTube intro. Check the video below to see how to make it.

• Benefits for Using YouTube in Classroom
• Tips for Teachers Using YouTube in Classroom
• How to discover the best educational videos on YouTube

Benefits for Using YouTube in Classroom

The benefits of using YouTube in the classroom are immense and they include but are not limited to the following:

Global connection

YouTube makes it possible for teachers to share their lessons with millions of potential students located in different parts of the world, something which was unthinkable with the traditional modes of teaching a few years ago. Teachers can now collaborate, connect and innovate with a multitude of students in ways that were never imagined before by employing the power of YouTube.

Enhances the comprehension of complex topics

Certain subjects are technical in nature and teachers usually have a hard time explaining them to the students. By using YouTube in the classroom, teachers are an a better position to offer clear and easy to understand illustrations which will in turn demystify the tough concepts and make it easy for students to understand and comprehend complex topics.

Creates more engagement from students

Learning primarily comprises of audio and visual components. Unlike traditional modes of teaching where the teacher offered explanation and the students are expected to take notes, videos are more engaging and has the power to make students stay more alert, thus increase their chances of absorbing the lesions and getting most from the subjects.

Ideal for slow learners

When using YouTube in the classroom, the teacher has full control on the pace of learning and this is ideal for taking of both the fast and slow learners. In case a student finds a concept being explained too fast, they can simply request the part to be replayed or it can be slowed down to play at a pace that will be easy for them to grasp.

One teacher, multiple classrooms

The other benefit of using YouTube in the classroom is that after a teacher prepares his learning videos, they get the flexibility using the video in more than just one classroom. It also makes it easy for them when they are away and they need to attend classes. All they have to do is to use the prerecorded video lesions so that they don’t entirely miss out on classes.

Tips for Using YouTube in Classroom

For teachers and tutors, there are various ways of using YouTube in the classroom. These methods offer the flexibility to both the teachers and the students to give and understand lessons respectively. Here are some of the ways for teachers to use YouTube in classrooms-:

1. Trigger unique and interesting discussions– teachers using YouTube in the classrooms can trigger interesting and unique discussions amongst their students. The teachers can use relevant videos on news reports, documentaries, current affairs and much more to get the student opinions and gauge the impact of the learning on the students.
2. Access high quality education materials for free – using YouTube in classroom also makes it possible to teachers to access high quality learning materials for free. This is especially important when teaching on tough subjects or when reviewing for exams.
3. Short clips to put a topic in context – there are documentary channels such as National Geographic, BBC and Channel 4 amongst others where teachers can obtain and play short clips to put the subject matter into proper context for the students.
4. Archive your work– use videos to keep a clean and neat record of the various lessons thus making it easy for current and future students to access them with ease.
5. Review for exams – when exams are just about the corner, videos become very effective in helping the student to refresh their minds on tough topics that might require a lot of time to review during exams.
6. Flip lessons– flipped learning is taking strong roots in most of the learning institutions and it becomes easy and efficient when using videos in the classroom.
7. Teach when you are absent – instead of missing class or having a guest teacher to stand in for you, you can simply record the lesson on your YouTube channel or simply give out instructions for the students to follow when you are away.
8. Allow students to gain in-depth information– by using YouTube in classroom, teachers are essentially allowing their students to dig deeper and comprehend the lessons better.
9. Help the struggling students – videos are great for the slow learners since they can rewind or play it at their own pace.
10. Create a YouTube Channel – this is to contain all the videos relevant to a particular subject or lesion for current and future students.

How to discover the best educational videos on YouTube

YouTube is awash with millions of videos and it is imperative that you know how to search for and discover the best education videos. Below are a few tips to help you along the way-:

You may also like: Videos to Share in the Classroom >>

• Look for videos not longer than 10 minutes – these are the most ideal since longer videos might make students lose their attention and miss out on the lesions.
• Search channels by subjects so that you end up with the most relevant videos.
• Before you show the videos to the students, be sure to watch them all through so that you gauge if it has the relevant materials you wanted the students to learn.
• Rather than doing a general search, concentrate on the channels from respectable sources since this wills save you a lot of time of going through the junk.
• Don’t search for videos to replace your lessons, but instead, search for video that will complement your lesions.

Conclusion

Using YouTube in the classroom has brought a lot of efficiency to both the teachers and the students. Teachers can now access millions of students around the globe by using YT videos and students can also get a lot of detailed information, some on technical topics that would normally take a long time to comprehend. Whereas it is a relatively new concept for most teachers, it can only be expected that it will be embraced by many people and enhance the learning process in our schools, provided that the right learning videos are recorded or accessed from the pool already present in YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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