Tactical Video Takedown: A Guide to Judging Ownership and Opposition

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

How to analyze your own YouTube channel/video?

1. Views

2. Playback Location

3. Demographics

4. Traffic sources

5. Audience Retention

6. Devices

7. Likes and dislikes

8. Subscribers

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

10. Comments

11. Cards

13. Videos in playlists

How to analyze your competitors

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

2. Rival IQ

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

How to analyze your own YouTube channel/video?

1. Views

2. Playback Location

3. Demographics

4. Traffic sources

5. Audience Retention

6. Devices

7. Likes and dislikes

8. Subscribers

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

10. Comments

11. Cards

13. Videos in playlists

How to analyze your competitors

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

2. Rival IQ

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

How to analyze your own YouTube channel/video?

1. Views

2. Playback Location

3. Demographics

4. Traffic sources

5. Audience Retention

6. Devices

7. Likes and dislikes

8. Subscribers

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

10. Comments

11. Cards

13. Videos in playlists

How to analyze your competitors

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

2. Rival IQ

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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YouTube reports that Facebook is the most utilized platform fans use to watch online content. More so, up to 40% of those who watch the content do share links with their friends online – this then makes it quick to promote YouTube content on Facebook. Simply by making your new YouTube content visible on your Facebook page, and you’ll be certain that thousands of viewers will have a glimpse of it. You must already be scratching your head for ways on how to post a YouTube video on a Facebook page. Well, we bring you several ways to go through that and make your YouTube content accessible on Facebook.

How to Post YouTube video on Facebook?

Since Facebook is easily accessible, many users have more access to it than other social media platforms. More so, the page allows you to communicate with your audience via photos, videos, graphics, text, among many other multimedia contents. You don’t even need any programming skills to operate it. Here are ways to post YouTube content to Facebook.

If you have a stationary point of work, i.e., a computer, it is possible to share your YouTube video through it.

Step 1. First, visit the YouTube site at https://www.youtube.com . It can launch from any web browser.

Step 2. Choose from among your videos on YouTube the one you wish to share on Facebook.

Step 3. Then find the “Share” icon located directly under the video you want to share. Click on the video and hit the “Share” button below the video.

Step 4. Choose “Facebook” from the sharing options that pop up.

Step 5. Next, sign in to “Facebook” on your desktop. Then select the destination point you want your video to land in by using the drop-down menu at the top of your desktop screen. Select the “Share to News Feed” or perhaps the share to “Story.”

Step 6. Finally, click the “Post to Facebook” tab to share your YouTube content with Facebook.

Are you on the go and want your Facebook fans to know what content you have on your YouTube channel? Here are the simple steps on how to post a YouTube video on Facebook right from the palm of your hands – a mobile device.

Step 1. Use any browser on your mobile device to launch the YouTube app from the official website.

Step 2. Peruse through your YouTube videos and choose the one you wish to share on Facebook.

Step 3. Check below the video and click on the “Share” icon.

Step 4. Search through the app’s options and choose Facebook. Also, ensure that the “Facebook” app is installed on your mobile device to make your videos sharable.

Step 5. Click on the “Next” option in the upper right-hand corner of your mobile screen. It will enable video sharing.

Step 6. Then choose the YouTube video’s post destination to your Facebook. It could be shared on your timeline, story, or a Facebook group’s page.

Step 7. Finally, click on the “Share” tab to make your video viewable on Facebook.

How to post a YouTube video on Facebook

Easily post your YouTube video on Facebook and let viewers access them directly from your Facebook feed. By this, your fans don’t have to click on other tabs but will access the videos directly.

Step 1. Copy the YouTube video’s link
First, go to your YouTube channel and copy the video link that you want to post to Facebook. You can as well copy the embed code.

Step 2. Embed the video link you copied
This link should be embedded into a Facebook post. Do this by first logging into your Facebook account. Then go to the top of your “Facebook News Feed” and click the “What’s on your mind” box.

Step 3. Paste your link
Right-click on the “What’s on your mind” box, then select the “Paste” option.

Step 4. Preview video
Facebook will let you preview the video you just posted. Check whether you have pasted the right video before you post it.

Step 5. Post your video
Now, scroll down and click on the “Post” tab. You can also add a message to your post. Just place a cursor after the video URL and hit the “Enter” key on your keyboard. Finally, scroll down and hit the “Post” tab to make your video public on Facebook.

Extra Tip: Facebook Video Tips for more Views and Shares

You have to play your cards well when it comes to posting and sharing your videos on Facebook. These tips are all you need.

- Catch viewer’s attention within the shortest time possible

Here, your main aim is to convince your viewers. So, don’t let them spend so much time before you catch their attention. You can bring up a point about some latest news or adventures that let your viewers connect immediately.

- Add captions to the video

It is not necessarily possible that viewers will watch your videos with the sound on. Some like it when it’s silent and might disable the sound auto-play. Add some captions so that viewers will understand your video, even on silent mode.

- Emphasize on one key-point

Focus on one key point so that your viewers are not swayed away. Your video is highly sharable if it is easy to understand.

- Add a Call To Action

Including a call-to-action will encourage your viewers to subscribe to your channel. Ensure you include it at the end of your video to tell viewers what to do next. You could also include a link to your blog post to let your viewers read and find more content from your other channels.

- Facebook ads can make a great difference

Facebook is a great place for running ads that reach a wider audience. Adverts are great ways to target a specific audience. They explain your products and services more straightforwardly.

- Embed your videos on blog posts

Numerous people get to access guest posts and blog posts. You can embed your Facebook videos on such posts to reach more people. Just get the embed code from your video, then copy and paste it to a guest or blog post.

Frequently Asked Question about Facebook video

Both viewers and content creators have a few concerns about YouTube and Facebook videos. Here are some frequently asked questions that will be of benefit to you.

YouTube is just one platform where content creators showcase their productions. Yes, it is legal to share your content on other forums like Facebook, Twitter, Instagram, etc.

2) What is the best time to post to your Facebook page?

The best time to post on a Facebook page depends on your time zone. Generally, viewers access Facebook late in the evening and early in the night. Perhaps they are off work and now want to relax by checking the day’s updates.

3) What are Facebook business accounts and personal accounts?

Facebook business accounts are designed for users who want to use Facebook to administer their pages and advert campaigns. This account cannot be found in searching or receiving friend request apps. Nonetheless, personal accounts are used at basic and casual levels. You can search for friends and send requests. Personal accounts are also easy to manage.

Yes, it is possible to let others share what you have posted. Just ensure they know your intention by constant reminders. Some popular ways that are proven to be effective include the use of “Call to Action,” using an image or video with your Facebook status update and offering some incentive to your fans for sharing.

Of course not! What you pull from your YouTube channel is the kind of video that will be watched from Facebook. The quality cannot deteriorate. However, it is good to ensure you compose quality videos on YouTube before sharing them. Several video editing apps like Filmora can help you compose quality videos with high resolution.

Conclusion

● Facebook is a great platform that is accessed by a wide audience. More so, you can share your content from other platforms easily. The article has covered how to share YouTube videos on Facebook and hook your audience. You can use your computer or share directly from your mobile device in simple steps. It is also better to play some tricks on your effort to reach a wider audience. These include a CTA, embedding your Facebook videos to blogs posts, among other options.