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"2024 Approved Superrich Streamers of the World"
Superrich Streamers of the World
Top 10 Richest YouTubers in 2024 [Updated]
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
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5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Elevate Your Channels’ Image for Boosted YouTube Subscriptions
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
- Title: "2024 Approved Superrich Streamers of the World"
- Author: Joseph
- Created at : 2024-05-31 13:41:41
- Updated at : 2024-06-01 13:41:41
- Link: https://youtube-stream.techidaily.com/2024-approved-superrich-streamers-of-the-world/
- License: This work is licensed under CC BY-NC-SA 4.0.
