Step-By-Step Strategy for YouTube Shorts to MP4 Conversion

Create Your YouTube Shorts with Wondershare Filmora

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Detailed tutorials provided by the official channel

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Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

In this article

01 Why do we need to download and convert YouTube Shorts video?

02 How can we convert YouTube shorts to mp4?

03 Tutorial for How to Record on GarageBand

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora

• Create high-quality as it gives you lossless content.
• Transform your video into spectacular output with overlays and filters.
• Add background music for optimum entertainment.
• Change your video background with the special effects from the Chroma key tool.
• Advanced editing of text by color, size, font, and animation among other features.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

Try It Free Try It Free

Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

In this article

01 Why do we need to download and convert YouTube Shorts video?

02 How can we convert YouTube shorts to mp4?

03 Tutorial for How to Record on GarageBand

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora

• Create high-quality as it gives you lossless content.
• Transform your video into spectacular output with overlays and filters.
• Add background music for optimum entertainment.
• Change your video background with the special effects from the Chroma key tool.
• Advanced editing of text by color, size, font, and animation among other features.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

Try It Free Try It Free

Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

In this article

01 Why do we need to download and convert YouTube Shorts video?

02 How can we convert YouTube shorts to mp4?

03 Tutorial for How to Record on GarageBand

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora

• Create high-quality as it gives you lossless content.
• Transform your video into spectacular output with overlays and filters.
• Add background music for optimum entertainment.
• Change your video background with the special effects from the Chroma key tool.
• Advanced editing of text by color, size, font, and animation among other features.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

Try It Free Try It Free

Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

In this article

01 Why do we need to download and convert YouTube Shorts video?

02 How can we convert YouTube shorts to mp4?

03 Tutorial for How to Record on GarageBand

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora

• Create high-quality as it gives you lossless content.
• Transform your video into spectacular output with overlays and filters.
• Add background music for optimum entertainment.
• Change your video background with the special effects from the Chroma key tool.
• Advanced editing of text by color, size, font, and animation among other features.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

Unleashing Potential: Crafting a YouTube Channel Brand for Success

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox