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"2024 Approved Step-by-Step Guide to Elevating Your Channel Brand, Growth in Viewers"
Step-by-Step Guide to Elevating Your Channel Brand, Growth in Viewers
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Striking a Chord with Effective YouTube Imagery Sizes
Versatile Video Editor - Wondershare Filmora
YouTube serves as one of the best entertaining platforms worldwide. It is high time to work on the width and height of the YouTube thumbnail when you try to upload videos for your channels at the YouTube space. The thumbnail plays a vital role that appears as a cover page for your videos. The aspect ratio of this page should meet the guidelines of YouTube for a successful upload.
In this article, you will get valuable insights on the best size of YouTube thumbnail and the respective changes you can make on this factor to enhance visibility. Here, you will study the role of the YouTube thumbnail and the methods to edit its dimensions to ensure the proper reach of the expected audience globally. Research on the best formats of YouTube Thumbnails and design them accordingly to fit perfectly at the allotted space in the online platform.
In this article
01 [What are YouTube Thumbnails?](#Part 1)
02 [Width and Height of YouTube Thumbnail](#Part 2)
03 [How to Make a Thumbnail on YouTube](#Part 3)
04 [What happens if YouTube thumbnails are 1920x1080](#Part 4)
05 [YouTube thumbnail formats](#Part 5)
Part 1 What are YouTube Thumbnails?
The YouTube Thumbnail is the first image that appears in your video. When you create a video for your YouTube channel, it is essential to insert the thumbnail that describes the content of your video. Based on the thumbnail image, the viewers will get an idea about your uploaded video. This thumbnail plays a vital role in triggering the audience to make a click at your video. Design an attractive thumbnail with a meaningful message that inspires the audience quickly. It aids in increasing the subscribers for your channel. It helps you in the better reach of your audience.
While creating a thumbnail image, do not forget to use a reliable editor to make the picture impressive. Work on every detail on your thumbnail image and add possible effects on it for meaningful results. The YouTube Thumbnail reveals the idea about the video and acts as a deciding factor for the viewers whether to click it or not. This thumbnail image takes a greater part in the success of your video and helps in boosting your followers globally.
Part 2 Width and Height of YouTube Thumbnail
There are restricted guidelines while designing the YouTube Thumbnail. The width and height of the YouTube thumbnail are important while designing it using a sophisticated program. As per the instructions of YouTube thumbnail, the image sizes must be 1280*720 pixels and the minimum width is 640 pixels. The ideal aspect ratio is 16:9. Only if you meet these requirements, you can successfully upload the thumbnail in your videos and publish it in your YouTube channel flawlessly. Scale down the thumbnail images with incredible applications without compromising the quality factors. Edit the images accordingly without disturbing the resolution of the picture. Use efficient programs to edit the YouTube thumbnail images as per your needs.
Part 3 How to Make a Thumbnail on YouTube
To edit the YouTube Thumbnail images, the Filmora app serves the best. It is a prestigious product from Wondershare and offers a simple interface for the users to work efficiently on the media files. Many YouTubers prefer this program because of its attractive features and comfortable usage. With the help of this app, you can edit videos and images like a pro and bring a professional impact on the files. It helps you to unleash your imagination and work beyond limitations efficiently. Create impressive videos without limits and bring an astonishing impact on the media files using this program.
The stunning features of the Filmora application
- An excellent toolbox that provides the basic edits like trim, crop, resize and rotate on the images
- Add desired filter effects on the media to acquire impressive results.
- Change the background of your image using the Green Screen feature
- Insert titles and edit the motion elements based on the needs.
- Customize the colors on the images with the help of jaw-dropping color combinations provided by this awesome tool.
These are the remarkable functionalities of the Filmora app and you can discover a lot when you make a try on this tool. Every YouTuber adopts Filmora to edit the videos optimally to engage their subscribers without any compromises.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More about Filmora>
To edit the YouTube Thumbnail using the Filmora application
Step1 Install the app and import the image
Download the program from its official webpage according to your system OS and install it. Then, add the image into the app timeline by tapping the Import media option.
Step2 Resize the image
Drag and drop the uploaded image into the timeline and tap the ‘Export’ button. Here, you will find resizing attributes like Resolution and size. Tap the Settings option and edit these values according to YouTube Thumbnail and click the Export button again to save the edited file at the desired storage location.
Apart from resizing, you can crop, trim, rotate the images as per your needs using this app. It is a reliable platform that assists to create an impressive impact on the media files. You can edit the videos and reshape them based on the requirements in no time. The Filmora offers a complete solution for audio and video file edits and aids you in creating enlightening media files for your needs.
Part 4 What happens if YouTube thumbnails are 1920x1080
The thumbnail images get pixelated and appear unclear on your YouTube channel. The clarity of the image is affected by uploading image sizes that are not advised by the YouTube guidelines. The video thumbnails on YouTube are crucial to reaching the target audience. It is good to stick to the prescribed width and height of YouTube Thumbnails to avoid unnecessary issues. Due to the dimension mismatch, the pixel elements distort giving out unpleasant images on the screen. To be successful as a YouTuber, it is high time to follow the thumbnail image measurements to avoid the blurred images on your uploaded videos. The distorted thumbnail image reduces the click counts thereby affecting your reputation as a YouTuber.
Part 5 YouTube thumbnail formats
The YouTube thumbnail format are JPG, GIF or PNG. The compatible size limit is up to 2MB. The advised aspect ratio is 16:9. The thumbnail fits aptly with the provided space when you stick to this format without any excuses. For perfect results, you must abide by the YouTube thumbnail dimensions and upload it on time to engage your subscribers. You will face upload issues if you try to include videos in different file formats. It leads to compatibility problems. It is a wise practice to abide by the YouTube standards to avoid unnecessary problems. Before uploading your videos for the YouTube channel, check whether the file format, resolution and dimensions meet the values as per the recommendations. If you find any controversies, then immediately use a reliable app to edit the images according to your needs and directly upload them to the desired platform effortlessly.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Conclusion
Thus, this article has valuable insights into the width and height of YouTube Thumbnails. If you are a newbie YouTuber, then this article will help you how to create an efficient YouTube Thumbnail for your videos and the role of thumbnail in attracting the audience for your channel. Use the Filmora app and edit the media files efficiently to abide by the guidelines of YouTube. Filmora acts as a powerful tool to meet your media files edit needs and aids in the flawless upload of YouTube videos without any issues. Choose Filmora and enjoy the essence of posting insightful videos at the YouTube platform impressing your subscribers around the globe precisely. Connect with this article to create an efficient YouTube Thumbnail for your requirements using the Filmora video editor program.
YouTube serves as one of the best entertaining platforms worldwide. It is high time to work on the width and height of the YouTube thumbnail when you try to upload videos for your channels at the YouTube space. The thumbnail plays a vital role that appears as a cover page for your videos. The aspect ratio of this page should meet the guidelines of YouTube for a successful upload.
In this article, you will get valuable insights on the best size of YouTube thumbnail and the respective changes you can make on this factor to enhance visibility. Here, you will study the role of the YouTube thumbnail and the methods to edit its dimensions to ensure the proper reach of the expected audience globally. Research on the best formats of YouTube Thumbnails and design them accordingly to fit perfectly at the allotted space in the online platform.
In this article
01 [What are YouTube Thumbnails?](#Part 1)
02 [Width and Height of YouTube Thumbnail](#Part 2)
03 [How to Make a Thumbnail on YouTube](#Part 3)
04 [What happens if YouTube thumbnails are 1920x1080](#Part 4)
05 [YouTube thumbnail formats](#Part 5)
Part 1 What are YouTube Thumbnails?
The YouTube Thumbnail is the first image that appears in your video. When you create a video for your YouTube channel, it is essential to insert the thumbnail that describes the content of your video. Based on the thumbnail image, the viewers will get an idea about your uploaded video. This thumbnail plays a vital role in triggering the audience to make a click at your video. Design an attractive thumbnail with a meaningful message that inspires the audience quickly. It aids in increasing the subscribers for your channel. It helps you in the better reach of your audience.
While creating a thumbnail image, do not forget to use a reliable editor to make the picture impressive. Work on every detail on your thumbnail image and add possible effects on it for meaningful results. The YouTube Thumbnail reveals the idea about the video and acts as a deciding factor for the viewers whether to click it or not. This thumbnail image takes a greater part in the success of your video and helps in boosting your followers globally.
Part 2 Width and Height of YouTube Thumbnail
There are restricted guidelines while designing the YouTube Thumbnail. The width and height of the YouTube thumbnail are important while designing it using a sophisticated program. As per the instructions of YouTube thumbnail, the image sizes must be 1280*720 pixels and the minimum width is 640 pixels. The ideal aspect ratio is 16:9. Only if you meet these requirements, you can successfully upload the thumbnail in your videos and publish it in your YouTube channel flawlessly. Scale down the thumbnail images with incredible applications without compromising the quality factors. Edit the images accordingly without disturbing the resolution of the picture. Use efficient programs to edit the YouTube thumbnail images as per your needs.
Part 3 How to Make a Thumbnail on YouTube
To edit the YouTube Thumbnail images, the Filmora app serves the best. It is a prestigious product from Wondershare and offers a simple interface for the users to work efficiently on the media files. Many YouTubers prefer this program because of its attractive features and comfortable usage. With the help of this app, you can edit videos and images like a pro and bring a professional impact on the files. It helps you to unleash your imagination and work beyond limitations efficiently. Create impressive videos without limits and bring an astonishing impact on the media files using this program.
The stunning features of the Filmora application
- An excellent toolbox that provides the basic edits like trim, crop, resize and rotate on the images
- Add desired filter effects on the media to acquire impressive results.
- Change the background of your image using the Green Screen feature
- Insert titles and edit the motion elements based on the needs.
- Customize the colors on the images with the help of jaw-dropping color combinations provided by this awesome tool.
These are the remarkable functionalities of the Filmora app and you can discover a lot when you make a try on this tool. Every YouTuber adopts Filmora to edit the videos optimally to engage their subscribers without any compromises.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More about Filmora>
To edit the YouTube Thumbnail using the Filmora application
Step1 Install the app and import the image
Download the program from its official webpage according to your system OS and install it. Then, add the image into the app timeline by tapping the Import media option.
Step2 Resize the image
Drag and drop the uploaded image into the timeline and tap the ‘Export’ button. Here, you will find resizing attributes like Resolution and size. Tap the Settings option and edit these values according to YouTube Thumbnail and click the Export button again to save the edited file at the desired storage location.
Apart from resizing, you can crop, trim, rotate the images as per your needs using this app. It is a reliable platform that assists to create an impressive impact on the media files. You can edit the videos and reshape them based on the requirements in no time. The Filmora offers a complete solution for audio and video file edits and aids you in creating enlightening media files for your needs.
Part 4 What happens if YouTube thumbnails are 1920x1080
The thumbnail images get pixelated and appear unclear on your YouTube channel. The clarity of the image is affected by uploading image sizes that are not advised by the YouTube guidelines. The video thumbnails on YouTube are crucial to reaching the target audience. It is good to stick to the prescribed width and height of YouTube Thumbnails to avoid unnecessary issues. Due to the dimension mismatch, the pixel elements distort giving out unpleasant images on the screen. To be successful as a YouTuber, it is high time to follow the thumbnail image measurements to avoid the blurred images on your uploaded videos. The distorted thumbnail image reduces the click counts thereby affecting your reputation as a YouTuber.
Part 5 YouTube thumbnail formats
The YouTube thumbnail format are JPG, GIF or PNG. The compatible size limit is up to 2MB. The advised aspect ratio is 16:9. The thumbnail fits aptly with the provided space when you stick to this format without any excuses. For perfect results, you must abide by the YouTube thumbnail dimensions and upload it on time to engage your subscribers. You will face upload issues if you try to include videos in different file formats. It leads to compatibility problems. It is a wise practice to abide by the YouTube standards to avoid unnecessary problems. Before uploading your videos for the YouTube channel, check whether the file format, resolution and dimensions meet the values as per the recommendations. If you find any controversies, then immediately use a reliable app to edit the images according to your needs and directly upload them to the desired platform effortlessly.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Conclusion
Thus, this article has valuable insights into the width and height of YouTube Thumbnails. If you are a newbie YouTuber, then this article will help you how to create an efficient YouTube Thumbnail for your videos and the role of thumbnail in attracting the audience for your channel. Use the Filmora app and edit the media files efficiently to abide by the guidelines of YouTube. Filmora acts as a powerful tool to meet your media files edit needs and aids in the flawless upload of YouTube videos without any issues. Choose Filmora and enjoy the essence of posting insightful videos at the YouTube platform impressing your subscribers around the globe precisely. Connect with this article to create an efficient YouTube Thumbnail for your requirements using the Filmora video editor program.
YouTube serves as one of the best entertaining platforms worldwide. It is high time to work on the width and height of the YouTube thumbnail when you try to upload videos for your channels at the YouTube space. The thumbnail plays a vital role that appears as a cover page for your videos. The aspect ratio of this page should meet the guidelines of YouTube for a successful upload.
In this article, you will get valuable insights on the best size of YouTube thumbnail and the respective changes you can make on this factor to enhance visibility. Here, you will study the role of the YouTube thumbnail and the methods to edit its dimensions to ensure the proper reach of the expected audience globally. Research on the best formats of YouTube Thumbnails and design them accordingly to fit perfectly at the allotted space in the online platform.
In this article
01 [What are YouTube Thumbnails?](#Part 1)
02 [Width and Height of YouTube Thumbnail](#Part 2)
03 [How to Make a Thumbnail on YouTube](#Part 3)
04 [What happens if YouTube thumbnails are 1920x1080](#Part 4)
05 [YouTube thumbnail formats](#Part 5)
Part 1 What are YouTube Thumbnails?
The YouTube Thumbnail is the first image that appears in your video. When you create a video for your YouTube channel, it is essential to insert the thumbnail that describes the content of your video. Based on the thumbnail image, the viewers will get an idea about your uploaded video. This thumbnail plays a vital role in triggering the audience to make a click at your video. Design an attractive thumbnail with a meaningful message that inspires the audience quickly. It aids in increasing the subscribers for your channel. It helps you in the better reach of your audience.
While creating a thumbnail image, do not forget to use a reliable editor to make the picture impressive. Work on every detail on your thumbnail image and add possible effects on it for meaningful results. The YouTube Thumbnail reveals the idea about the video and acts as a deciding factor for the viewers whether to click it or not. This thumbnail image takes a greater part in the success of your video and helps in boosting your followers globally.
Part 2 Width and Height of YouTube Thumbnail
There are restricted guidelines while designing the YouTube Thumbnail. The width and height of the YouTube thumbnail are important while designing it using a sophisticated program. As per the instructions of YouTube thumbnail, the image sizes must be 1280*720 pixels and the minimum width is 640 pixels. The ideal aspect ratio is 16:9. Only if you meet these requirements, you can successfully upload the thumbnail in your videos and publish it in your YouTube channel flawlessly. Scale down the thumbnail images with incredible applications without compromising the quality factors. Edit the images accordingly without disturbing the resolution of the picture. Use efficient programs to edit the YouTube thumbnail images as per your needs.
Part 3 How to Make a Thumbnail on YouTube
To edit the YouTube Thumbnail images, the Filmora app serves the best. It is a prestigious product from Wondershare and offers a simple interface for the users to work efficiently on the media files. Many YouTubers prefer this program because of its attractive features and comfortable usage. With the help of this app, you can edit videos and images like a pro and bring a professional impact on the files. It helps you to unleash your imagination and work beyond limitations efficiently. Create impressive videos without limits and bring an astonishing impact on the media files using this program.
The stunning features of the Filmora application
- An excellent toolbox that provides the basic edits like trim, crop, resize and rotate on the images
- Add desired filter effects on the media to acquire impressive results.
- Change the background of your image using the Green Screen feature
- Insert titles and edit the motion elements based on the needs.
- Customize the colors on the images with the help of jaw-dropping color combinations provided by this awesome tool.
These are the remarkable functionalities of the Filmora app and you can discover a lot when you make a try on this tool. Every YouTuber adopts Filmora to edit the videos optimally to engage their subscribers without any compromises.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More about Filmora>
To edit the YouTube Thumbnail using the Filmora application
Step1 Install the app and import the image
Download the program from its official webpage according to your system OS and install it. Then, add the image into the app timeline by tapping the Import media option.
Step2 Resize the image
Drag and drop the uploaded image into the timeline and tap the ‘Export’ button. Here, you will find resizing attributes like Resolution and size. Tap the Settings option and edit these values according to YouTube Thumbnail and click the Export button again to save the edited file at the desired storage location.
Apart from resizing, you can crop, trim, rotate the images as per your needs using this app. It is a reliable platform that assists to create an impressive impact on the media files. You can edit the videos and reshape them based on the requirements in no time. The Filmora offers a complete solution for audio and video file edits and aids you in creating enlightening media files for your needs.
Part 4 What happens if YouTube thumbnails are 1920x1080
The thumbnail images get pixelated and appear unclear on your YouTube channel. The clarity of the image is affected by uploading image sizes that are not advised by the YouTube guidelines. The video thumbnails on YouTube are crucial to reaching the target audience. It is good to stick to the prescribed width and height of YouTube Thumbnails to avoid unnecessary issues. Due to the dimension mismatch, the pixel elements distort giving out unpleasant images on the screen. To be successful as a YouTuber, it is high time to follow the thumbnail image measurements to avoid the blurred images on your uploaded videos. The distorted thumbnail image reduces the click counts thereby affecting your reputation as a YouTuber.
Part 5 YouTube thumbnail formats
The YouTube thumbnail format are JPG, GIF or PNG. The compatible size limit is up to 2MB. The advised aspect ratio is 16:9. The thumbnail fits aptly with the provided space when you stick to this format without any excuses. For perfect results, you must abide by the YouTube thumbnail dimensions and upload it on time to engage your subscribers. You will face upload issues if you try to include videos in different file formats. It leads to compatibility problems. It is a wise practice to abide by the YouTube standards to avoid unnecessary problems. Before uploading your videos for the YouTube channel, check whether the file format, resolution and dimensions meet the values as per the recommendations. If you find any controversies, then immediately use a reliable app to edit the images according to your needs and directly upload them to the desired platform effortlessly.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Conclusion
Thus, this article has valuable insights into the width and height of YouTube Thumbnails. If you are a newbie YouTuber, then this article will help you how to create an efficient YouTube Thumbnail for your videos and the role of thumbnail in attracting the audience for your channel. Use the Filmora app and edit the media files efficiently to abide by the guidelines of YouTube. Filmora acts as a powerful tool to meet your media files edit needs and aids in the flawless upload of YouTube videos without any issues. Choose Filmora and enjoy the essence of posting insightful videos at the YouTube platform impressing your subscribers around the globe precisely. Connect with this article to create an efficient YouTube Thumbnail for your requirements using the Filmora video editor program.
YouTube serves as one of the best entertaining platforms worldwide. It is high time to work on the width and height of the YouTube thumbnail when you try to upload videos for your channels at the YouTube space. The thumbnail plays a vital role that appears as a cover page for your videos. The aspect ratio of this page should meet the guidelines of YouTube for a successful upload.
In this article, you will get valuable insights on the best size of YouTube thumbnail and the respective changes you can make on this factor to enhance visibility. Here, you will study the role of the YouTube thumbnail and the methods to edit its dimensions to ensure the proper reach of the expected audience globally. Research on the best formats of YouTube Thumbnails and design them accordingly to fit perfectly at the allotted space in the online platform.
In this article
01 [What are YouTube Thumbnails?](#Part 1)
02 [Width and Height of YouTube Thumbnail](#Part 2)
03 [How to Make a Thumbnail on YouTube](#Part 3)
04 [What happens if YouTube thumbnails are 1920x1080](#Part 4)
05 [YouTube thumbnail formats](#Part 5)
Part 1 What are YouTube Thumbnails?
The YouTube Thumbnail is the first image that appears in your video. When you create a video for your YouTube channel, it is essential to insert the thumbnail that describes the content of your video. Based on the thumbnail image, the viewers will get an idea about your uploaded video. This thumbnail plays a vital role in triggering the audience to make a click at your video. Design an attractive thumbnail with a meaningful message that inspires the audience quickly. It aids in increasing the subscribers for your channel. It helps you in the better reach of your audience.
While creating a thumbnail image, do not forget to use a reliable editor to make the picture impressive. Work on every detail on your thumbnail image and add possible effects on it for meaningful results. The YouTube Thumbnail reveals the idea about the video and acts as a deciding factor for the viewers whether to click it or not. This thumbnail image takes a greater part in the success of your video and helps in boosting your followers globally.
Part 2 Width and Height of YouTube Thumbnail
There are restricted guidelines while designing the YouTube Thumbnail. The width and height of the YouTube thumbnail are important while designing it using a sophisticated program. As per the instructions of YouTube thumbnail, the image sizes must be 1280*720 pixels and the minimum width is 640 pixels. The ideal aspect ratio is 16:9. Only if you meet these requirements, you can successfully upload the thumbnail in your videos and publish it in your YouTube channel flawlessly. Scale down the thumbnail images with incredible applications without compromising the quality factors. Edit the images accordingly without disturbing the resolution of the picture. Use efficient programs to edit the YouTube thumbnail images as per your needs.
Part 3 How to Make a Thumbnail on YouTube
To edit the YouTube Thumbnail images, the Filmora app serves the best. It is a prestigious product from Wondershare and offers a simple interface for the users to work efficiently on the media files. Many YouTubers prefer this program because of its attractive features and comfortable usage. With the help of this app, you can edit videos and images like a pro and bring a professional impact on the files. It helps you to unleash your imagination and work beyond limitations efficiently. Create impressive videos without limits and bring an astonishing impact on the media files using this program.
The stunning features of the Filmora application
- An excellent toolbox that provides the basic edits like trim, crop, resize and rotate on the images
- Add desired filter effects on the media to acquire impressive results.
- Change the background of your image using the Green Screen feature
- Insert titles and edit the motion elements based on the needs.
- Customize the colors on the images with the help of jaw-dropping color combinations provided by this awesome tool.
These are the remarkable functionalities of the Filmora app and you can discover a lot when you make a try on this tool. Every YouTuber adopts Filmora to edit the videos optimally to engage their subscribers without any compromises.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More about Filmora>
To edit the YouTube Thumbnail using the Filmora application
Step1 Install the app and import the image
Download the program from its official webpage according to your system OS and install it. Then, add the image into the app timeline by tapping the Import media option.
Step2 Resize the image
Drag and drop the uploaded image into the timeline and tap the ‘Export’ button. Here, you will find resizing attributes like Resolution and size. Tap the Settings option and edit these values according to YouTube Thumbnail and click the Export button again to save the edited file at the desired storage location.
Apart from resizing, you can crop, trim, rotate the images as per your needs using this app. It is a reliable platform that assists to create an impressive impact on the media files. You can edit the videos and reshape them based on the requirements in no time. The Filmora offers a complete solution for audio and video file edits and aids you in creating enlightening media files for your needs.
Part 4 What happens if YouTube thumbnails are 1920x1080
The thumbnail images get pixelated and appear unclear on your YouTube channel. The clarity of the image is affected by uploading image sizes that are not advised by the YouTube guidelines. The video thumbnails on YouTube are crucial to reaching the target audience. It is good to stick to the prescribed width and height of YouTube Thumbnails to avoid unnecessary issues. Due to the dimension mismatch, the pixel elements distort giving out unpleasant images on the screen. To be successful as a YouTuber, it is high time to follow the thumbnail image measurements to avoid the blurred images on your uploaded videos. The distorted thumbnail image reduces the click counts thereby affecting your reputation as a YouTuber.
Part 5 YouTube thumbnail formats
The YouTube thumbnail format are JPG, GIF or PNG. The compatible size limit is up to 2MB. The advised aspect ratio is 16:9. The thumbnail fits aptly with the provided space when you stick to this format without any excuses. For perfect results, you must abide by the YouTube thumbnail dimensions and upload it on time to engage your subscribers. You will face upload issues if you try to include videos in different file formats. It leads to compatibility problems. It is a wise practice to abide by the YouTube standards to avoid unnecessary problems. Before uploading your videos for the YouTube channel, check whether the file format, resolution and dimensions meet the values as per the recommendations. If you find any controversies, then immediately use a reliable app to edit the images according to your needs and directly upload them to the desired platform effortlessly.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Conclusion
Thus, this article has valuable insights into the width and height of YouTube Thumbnails. If you are a newbie YouTuber, then this article will help you how to create an efficient YouTube Thumbnail for your videos and the role of thumbnail in attracting the audience for your channel. Use the Filmora app and edit the media files efficiently to abide by the guidelines of YouTube. Filmora acts as a powerful tool to meet your media files edit needs and aids in the flawless upload of YouTube videos without any issues. Choose Filmora and enjoy the essence of posting insightful videos at the YouTube platform impressing your subscribers around the globe precisely. Connect with this article to create an efficient YouTube Thumbnail for your requirements using the Filmora video editor program.
- Title: "2024 Approved Step-by-Step Guide to Elevating Your Channel Brand, Growth in Viewers"
- Author: Joseph
- Created at : 2024-05-31 13:44:55
- Updated at : 2024-06-01 13:44:55
- Link: https://youtube-stream.techidaily.com/2024-approved-step-by-step-guide-to-elevating-your-channel-brand-growth-in-viewers/
- License: This work is licensed under CC BY-NC-SA 4.0.
