"2024 Approved  Step-by-Step  Editing and Enhancing Your YouTube Content"

"2024 Approved Step-by-Step Editing and Enhancing Your YouTube Content"

Joseph Lv13

Step-by-Step: Editing and Enhancing Your YouTube Content

How to Optimize YouTube Tags/Title/Description for More Views

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu


Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

youtube auto suggest

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

youtube tags for views

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

  • Build on what you learned in your keyword research and use high traffic keywords as tags
  • Use as many tags as possible, but without being spammy
  • Build related playlists using particular tags
  • Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
  • Put the most important tags first
  • Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

  • Step 1. The first thing you need to do is to sign in to your YouTube account .
  • Step 2. Then click the Upload button that’s found on the top right corner of the window.

Find Upload option

  • Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

Add title, description and tags

  • Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

  • Step 1. Log into your YouTube account
  • Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

Locate Video Manager

  • Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

  • Research your keywords and include high traffic keywords at the start of the title
  • Keep titles under 70 characters
  • Branding, episode number, and other non-essential info should be at the end of the title
  • Review your YouTube titles from time to time and update with new keywords as search trends change
  • Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

  • Make the first sentence or two compelling and captivating to get people to click
  • Research the best YouTube keywords to use to ensure your video is correctly indexed
  • At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
  • If your video is long, consider placing time codes in your description to help users jump to their areas of interest
  • Add links to products showcased, your social channels, or website as you wish
  • Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

  • 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

  • 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

  • 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu


Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

youtube auto suggest

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

youtube tags for views

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

  • Build on what you learned in your keyword research and use high traffic keywords as tags
  • Use as many tags as possible, but without being spammy
  • Build related playlists using particular tags
  • Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
  • Put the most important tags first
  • Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

  • Step 1. The first thing you need to do is to sign in to your YouTube account .
  • Step 2. Then click the Upload button that’s found on the top right corner of the window.

Find Upload option

  • Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

Add title, description and tags

  • Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

  • Step 1. Log into your YouTube account
  • Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

Locate Video Manager

  • Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

  • Research your keywords and include high traffic keywords at the start of the title
  • Keep titles under 70 characters
  • Branding, episode number, and other non-essential info should be at the end of the title
  • Review your YouTube titles from time to time and update with new keywords as search trends change
  • Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

  • Make the first sentence or two compelling and captivating to get people to click
  • Research the best YouTube keywords to use to ensure your video is correctly indexed
  • At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
  • If your video is long, consider placing time codes in your description to help users jump to their areas of interest
  • Add links to products showcased, your social channels, or website as you wish
  • Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

  • 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

  • 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

  • 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu


Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

youtube auto suggest

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

youtube tags for views

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

  • Build on what you learned in your keyword research and use high traffic keywords as tags
  • Use as many tags as possible, but without being spammy
  • Build related playlists using particular tags
  • Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
  • Put the most important tags first
  • Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

  • Step 1. The first thing you need to do is to sign in to your YouTube account .
  • Step 2. Then click the Upload button that’s found on the top right corner of the window.

Find Upload option

  • Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

Add title, description and tags

  • Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

  • Step 1. Log into your YouTube account
  • Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

Locate Video Manager

  • Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

  • Research your keywords and include high traffic keywords at the start of the title
  • Keep titles under 70 characters
  • Branding, episode number, and other non-essential info should be at the end of the title
  • Review your YouTube titles from time to time and update with new keywords as search trends change
  • Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

  • Make the first sentence or two compelling and captivating to get people to click
  • Research the best YouTube keywords to use to ensure your video is correctly indexed
  • At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
  • If your video is long, consider placing time codes in your description to help users jump to their areas of interest
  • Add links to products showcased, your social channels, or website as you wish
  • Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

  • 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

  • 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

  • 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu


Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

youtube auto suggest

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

youtube tags for views

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

  • Build on what you learned in your keyword research and use high traffic keywords as tags
  • Use as many tags as possible, but without being spammy
  • Build related playlists using particular tags
  • Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
  • Put the most important tags first
  • Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

  • Step 1. The first thing you need to do is to sign in to your YouTube account .
  • Step 2. Then click the Upload button that’s found on the top right corner of the window.

Find Upload option

  • Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

Add title, description and tags

  • Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

  • Step 1. Log into your YouTube account
  • Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

Locate Video Manager

  • Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

  • Research your keywords and include high traffic keywords at the start of the title
  • Keep titles under 70 characters
  • Branding, episode number, and other non-essential info should be at the end of the title
  • Review your YouTube titles from time to time and update with new keywords as search trends change
  • Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

  • Make the first sentence or two compelling and captivating to get people to click
  • Research the best YouTube keywords to use to ensure your video is correctly indexed
  • At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
  • If your video is long, consider placing time codes in your description to help users jump to their areas of interest
  • Add links to products showcased, your social channels, or website as you wish
  • Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

  • 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

  • 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

  • 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unlock the Power: 8 Best No-Cost Software for Videographers & Editors

The Best Free Video Editing Software for YouTube (Top 8 Reviews)

Richard Bennett

Dec 02, 2022• Proven solutions

0

What makes a YouTube video good? The most important element is obviously you, the creator. Your personality, ideas, and unique viewpoint are what will make your content special and turn viewers into subscribers.

The next most important thing – even more important than the camera you use – is editing.

Editing a YouTube video doesn’t have to be difficult. In fact, it should be simple. Your focus when you’re perfecting your video should be on that ‘most important thing’ we mentioned earlier – your creativity. Editing for a YouTube video should be art, not mechanical engineering.

Below is a list of the top free video editing software ranked according to how appropriate it is for YouTube videos.

Rank Editor Make Cuts Audio Features Multiple Video Tracks Video Effects Intuitive Score (1-5) Compatibility
1. OpenShot Video Editor Yes Fade In/Out, set volume levels Yes Transitions, text, ability to animate. Blur/Saturation/Brightness controls. 5 Windows, Mac, Linux
2. Shotcut Yes Detailed audio editing Yes You can customize color presets and other effects. No animations. 4 Windows, Mac, Linux
3. Hitfilm Express Yes Audio effects and transitioning. Yes Every imaginable picture customization. Some FX (more if you pay). Text tool. 4 Windows, Mac
4. VideoPad Video Editor Yes Noise removal, equalizer, audio effects. Yes Moving text, transitions, filters. 5 Windows
5. Lightworks Yes Detailed audio editing Yes No premade effects, but you can add text/color edit. 3 Windows, Mac, Linux
6. VSDC Video Editor Yes Some audio features blocked in free version Yes Filters, transitions, text, and more. 1 Windows
7. Machete Video Editor Lite Yes None No None 3 Windows
8. Avidemux Yes Some audio features No Some picture adjustments 2 Windows, Mac, Linux, BSD

Ready to upgrade to a simple, powerful, paid software that’s perfect for YouTube? Check out the free trial of Wondershare Filmora . It is an advanced tool that is focused more on newbie editors who are new to the videography world but want to compete with professionals!

1. OpenShot Video Editor – Open Source (Windows, Mac, Linux)

Pros

  1. Easy to use
  2. Includes transitions
  3. Keyframing
  4. Alpha Channel
  5. Unlimited video tracks

OpenShot Video Editor Review

OpenShot completely lives up to the claim that it was designed to be ‘easy to use, quick to learn, and surprisingly powerful’.

The first time you use OpenShot there will be helpful tutorial notes to guide you through the program. The interface is intuitive enough that you may not always need them, but having them should erase any confusion.

All of the basic editing features, like cutting clips up, are easy to access in the timeline. You have unlimited tracks, and it’s easy to drag your clips between them. There’s a helpful magnet feature that fits clips together if you slide them together, but which still allows for blank space if you choose to leave it.

Most other functions – setting volume levels, adjusting the speed, adding movement/zoom effect – are accessible simply by right-clicking on your clip in the timeline and choosing what you want from the menu that pops up.

Is OpenShot Video Editor good for YouTube?

OpenShot is a great, free, choice for YouTubers at any editing skill level.

Beyond simply ordering your clips, OpenShot includes text and transition options within the program. You can even animate the text, and access Animated Titles if you use OpenShot in tandem with a free animation program called Blender. Titles and transitions are vital to a lot of popular YouTube styles.

OpenShot does not provide the same level of detail as the runner up, Shotcut, when it comes to color correction or audio editing. However, the features it does have (volume levels, control of saturation) will satisfy most YouTubers.

2. Shotcut – Open Source (Windows, Mac, Linux)

Pros

  1. Detailed audio editing
  2. Color grading, ability to save presets
  3. Fairly intuitive timeline

Shotcut Review

Shotcut delivers a smooth, detailed, editing experience for free. It is not as easy to jump into as some of the other programs on this list, but it still only takes a half-hour or so of playing around to understand it well enough to make a video. There are also tutorials up on Shotcut’s site that can help you.

You can edit using multiple video tracks in Shotcut, making it easy to combine multiple clips, and basic functions like splitting or copying clips are as easy as clicking the right icon on the toolbar.

All of the video and audio effects, including things like chroma key, you might want to apply to your video are found under the Filters menu. It will look empty when you first open it, and you have to click the plus sign to see what your options are. If you want to create a color tint (like what you might think of as an Instagram filter) then you can do that through the Color Grading option. If you want to do something like invert your colors or add an ‘old film’ look, you’ll find that here as well along with all of the audio editing features (balance, bass and treble, and gain to name just a few).

Is Shotcut good for YouTube?

Shotcut is a great choice for YouTubers. It allows you to do some advanced editing, and it’s easy to learn compared to a program targeted at professional editors.

The only complication with Shotcut for entry-level editors who will primarily use the program for YouTube might be that animations – like moving text – are not available through the program (you can add and customize text, but it just sits there). You can get them from elsewhere and use them in the program (Shotcut has an alpha channel), but it’s a bit more involved a process than simply customizing something that’s already provided.

3. Hitfilm Express – Windows, Mac

Pros

  1. Compositing mode (2D and 3D)
  2. The Most effect customization
  3. Helpful User Guide & tutorials

Cons

  1. Can be overwhelming
  2. Its main strength is FX, but you only get a couple for free. Most have to be bought separately.

Hitfilm Express Review

Hitfilm Express is the best free editor if you want to add special effects to your projects. OpenShot’s alpha channel will be enough for most people, but if you think of yourself as an aspiring filmmaker then it’s hard to beat Hitfilm’s range of functions.

This is an editor designed for people who want to make movies, and it’s a lot more intuitive than most professional-grade software. Film-quality FX (lasers, explosions, etc.) are available through Hitfilm Express for a reasonable price ($10-$50, depending on what you want), and even without paying extra for the packs, there’s a lot you can do to give your video a ‘film look’ using compositing layers and the multitude of customizable effects provided through the program.

Another highlight of Hitfilm Express is the extensive selection of tutorials and helpful information they have available both through YouTube videos and their User Guide. You will need those because this program can be overwhelming. It has so many functions and areas you can customize that it is easy to get lost.

That said, basic editing in Hitfilm Express is not difficult to jump into. It’s only when you start getting fancy that things get dicey.

Is Hitfilm Express good for YouTube?

Yes. It will not be the best option for everyone, but it’s not a bad option for anyone either.

If what you want to make is a vlog where you have a series of clips, and intro, and maybe a couple of title effects, then Hitfilm express might be overkill. You don’t want to have to master compositing just to add some text.

If what you want to make is a vlog that’s interrupted by an alien invasion and turns into an action sequence with lasers and falling debris, it’d be hard to do better than Hitfilm Express.

4. VideoPad Video Editor – Windows

Pros

  1. Easy to jump into
  2. Moving text
  3. Huge audio waveforms
  4. Audio and visual effects
  5. Lossless exports

Cons

  1. No longer updated

VideoPad Video Editor Review

VideoPad Video Editor is an extremely easy to use program. It may be the easiest program on this list to jump into, which you could also realistically create your entire video inside (there are easier programs, but you can only do some of your work in them). Part of its simplicity comes from not being as feature-rich as the programs ranking higher than it on this list, however.

You do not get the same range of functions with VideoPad as you do from the top 3 free editors, but it has enough to satisfy people who are just starting out. Creating moving text effects is easy, you have huge audio waves to work with while you’re syncing, and effects like transitions and filters are easy to find.

VideoPad does suffer a bit from being dated. This program is no longer being worked on, and the interface doesn’t look particularly modern. This is a bit more than a cosmetic issue because some features, while not difficult to find, are placed a bit oddly compared to other editors.

One slightly annoying feature of VideoPad is that it will prompt you to buy the commercial version sometimes (the free version is only for non-commercial use). There have been reports of exports being blocked in the free version, but I exported several times for the sake of this review and the issue never came up.

Is VideoPad Video Editor good for YouTube?

VideoPad makes a decent YouTube editor. You can jump right in and start making cuts, adding filters, and ordering your clips. If you have the kind of channel where voiceovers are important (like in gaming or makeup), then you’ll be happy with the size of the audio waves you have to work with for syncing.

The thing about VideoPad is that you’re probably going to outgrow it quickly as you become a more capable editor.

5. Lightworks – Windows, Mac, Linux

Pros

  1. Detailed color and audio editing
  2. Multicam editing

Cons

  1. Exports limited to 720p for the free version
  2. Difficult to learn compared to other free software

Lightworks Review

On their website, Lightworks claims to have an ‘intuitive interface’ and ‘easy timeline editing’. This is true if you compare it to other professional-level editing suites. Compared to the other programs on this list, Lightworks is complicated.

The first thing I attempt when I review this program is to simply split a clip, and it took me a ridiculous amount of time to figure this feature out in Lightworks (a more advanced editor could have found it faster, but these reviews are meant to help people with less experience). Lightworks does have a whole tutorial series on using the software, so if you are interested in learning to use it there is ample material out there to help you.

Lightworks has a wide range of functions (i.e. detailed audio editing and color correction), and it has been used for big movies like ‘The Wolf of Wall Street’. It is the most professional program on this list, and it’s a great free alternative to something like Adobe Premiere Pro.

Note: there is no time limit on the free version of Lightworks, but it will ask you to renew your free license every 7 days. When it says your license is ‘expired’ it isn’t kicking you off the free version, you just need to renew.

Is Lightworks good for YouTube?

Whether or not Lightworks is right for your YouTube channel depends on your goals as a video editor.

If what you want is to jump in and start making YouTube videos quickly, Lightworks might not be a great choice. It’s not an easy program to just jump into, you’ll have to either take time to learn it or accept that it’ll take some trial and error to get the hang of.

If what you want is to become a professional-level video editor, then Lightworks is a great program to start on (although, Hitfilm Express may still be better). Taking the time to learn it could certainly pay off in the long run.

However, if one of your priorities is for your YouTube channel to come across as professional, then the free version of Lightworks does have some disappointing limitations. You can only export videos in 720p, which is lower quality than viewers on YouTube expect (you probably want at least 1080p). Your output format is limited too. The royalty-free audio and video content Lightworks offers are also not free; you can just buy them through the program.

6. VSDC Video Editor – Windows

Pros

  1. Diagrams and charts
  2. How To Get Started Guide
  3. Lots of features

Cons

  1. Very confusing
  2. Paid features show up in the free version, but they’re blocked

Review of VSDC Video Editor

There’s a lot to like about VSDC Video Editor, but you have to do a lot of work to uncover any of it. Accessing even the most basic features is confusing.

One of the first things I tried to do as I tested the program was make a jump cut (where you cut out part of a video so the playback ‘jumps over’ the deleted segment) and, while I was able to do it, it was not an intuitive process. There is a multitude of toolbars and icons surrounding your preview window in VSDC, and none of those icons was for making cuts to your clips. To make any cuts you have to find the ‘cutting and splitting’ option under the Editor tab at the top of the page, which will open a second window in which you still cannot make any cuts. Instead what you can do is place markers, and when you click ‘apply changes’ to exit the window cuts will be made where you placed markers. There is nothing in the window to explain what the markers are for.

Other basic functions, like adding text, are just as complicated.

Is VSDC Video Editor good for YouTube?

I would not recommend VSDC for YouTube. It ranks higher than two other items on this list because they are, do to functional limitations, unable to create full YouTube videos without the support of other programs (at least realistically). You certainly could create your full YouTube video in VSDC, but it’d be a headache.

7. Machete Video Editor Lite – Windows

Pros

  1. Great for harvesting clips from longer footage
  2. Lossless exports

Cons

  1. Cannot swap or add audio
  2. Only supports two formats (AVI and WMV)
  3. Slightly awkward timeline

Machete Video Editor Lite Review

Machete Lite claims that you’ll be able to edit your videos “within a few minutes after downloading the program, even if you’ve never edited a video before”, and that is true. It might even be better if you haven’t edited a video before because the interface is slightly awkward if you’ve come from a program with a more traditional timeline setup. Machete Lite is easy to use for the most part, but it doesn’t work like most other editors and that can be awkward to navigate around.

Instead of seeing a timeline with all of your individual clips, Machete treats your entire video as one clip. You will only be able to see where you have inserted a separate video clip or cut out a portion of the video by watching the video back or jumping through it (Machete Lite does allow frame-by-frame scrolling). You won’t be able to see this information at a glance, and you won’t be able to adjust the lengths of clips you’ve added separately.

To take out any portion of your overall video you’ll need to find a keyframe at the beginning, set that as the beginning of your selection, then find a key frame at the end and set that as the end of your selection. You will then be able to delete that selection. This will not work if the frames you have set as the beginning and end are not considered keyframes by the program, so it can be difficult to be precise, but since the program allows you to jump through keyframes it’s not difficult to find a point that works.

Is Machete Video Editor Lite good for YouTube?

Machete Lite is not a good choice for YouTubers unless it is used in combination with another program.

It doesn’t work as a YouTube editor because you cannot edit or swap audio, the transition between clips, or create layers of videos and images.

However, the thing Machete Lite is really good at is cutting out clips from longer videos. You can create a selection of a part of your longer clip and then export it (with no quality loss) as its own video file.

This is what the Machete Lite toolbar looks like when you’ve created a selection. Tools like cut and copy which were greyed out before are now available, as is the save icon on the far right. If you click the save icon, you’ll be able to save that selection as its own video.

You can’t create a complete YouTube video in Machete Lite, but you can harvest clips to use in a different program.

8. Avidemux – Windows, Mac, Linux, BSD

Pros

  1. Can add subtitle files

Cons

  1. Not intuitive
  2. Doesn’t support MOV or WMV
  3. The website is not informative, no tutorials

Avidemux Review

Avidemux is not an easy program to jump into. I almost wrote that it couldn’t do anything besides make cuts to a clip before I saw a YouTube tutorial about how to find the contrast and brightness tools. If you decide to try it out, remember that you have to choose your output format before Avidemux will let you access tools like Hue/Saturation and Contrast (click Filters under Video Output to find them).

There are no official tutorials for Avidemux you can access from their site, so you’ll have to rely on the forums and tutorials from users if you want to learn it.

You can import multiple clips into Avidemux, but you have to import them in the order you want because you can’t drag them around the timeline after. Everything becomes one big clip.

Is Avidemux good for YouTube?

No. It has more functionality than Machete, which is ranked higher on this list, but the difference is that Machete is excellent at one thing. They both suffer from the same main weakness – you could not complete your full YouTube video either (at least not without a lot of trouble). Machete could still be useful to a YouTuber, though, because it allows for the lossless exporting of segments of clips. You can use it to harvest clips for your larger project in another program.

In theory, you could do some picture editing and snipping in Avidemux and then put your project together/add titles in another program, but your other program can probably do all that just as well if not better. Avidemux isn’t a bad program, but it doesn’t excel at anything. There are a lot of better options which are also free.

What has your experience with free video editors been like?

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 02, 2022• Proven solutions

0

What makes a YouTube video good? The most important element is obviously you, the creator. Your personality, ideas, and unique viewpoint are what will make your content special and turn viewers into subscribers.

The next most important thing – even more important than the camera you use – is editing.

Editing a YouTube video doesn’t have to be difficult. In fact, it should be simple. Your focus when you’re perfecting your video should be on that ‘most important thing’ we mentioned earlier – your creativity. Editing for a YouTube video should be art, not mechanical engineering.

Below is a list of the top free video editing software ranked according to how appropriate it is for YouTube videos.

Rank Editor Make Cuts Audio Features Multiple Video Tracks Video Effects Intuitive Score (1-5) Compatibility
1. OpenShot Video Editor Yes Fade In/Out, set volume levels Yes Transitions, text, ability to animate. Blur/Saturation/Brightness controls. 5 Windows, Mac, Linux
2. Shotcut Yes Detailed audio editing Yes You can customize color presets and other effects. No animations. 4 Windows, Mac, Linux
3. Hitfilm Express Yes Audio effects and transitioning. Yes Every imaginable picture customization. Some FX (more if you pay). Text tool. 4 Windows, Mac
4. VideoPad Video Editor Yes Noise removal, equalizer, audio effects. Yes Moving text, transitions, filters. 5 Windows
5. Lightworks Yes Detailed audio editing Yes No premade effects, but you can add text/color edit. 3 Windows, Mac, Linux
6. VSDC Video Editor Yes Some audio features blocked in free version Yes Filters, transitions, text, and more. 1 Windows
7. Machete Video Editor Lite Yes None No None 3 Windows
8. Avidemux Yes Some audio features No Some picture adjustments 2 Windows, Mac, Linux, BSD

Ready to upgrade to a simple, powerful, paid software that’s perfect for YouTube? Check out the free trial of Wondershare Filmora . It is an advanced tool that is focused more on newbie editors who are new to the videography world but want to compete with professionals!

1. OpenShot Video Editor – Open Source (Windows, Mac, Linux)

Pros

  1. Easy to use
  2. Includes transitions
  3. Keyframing
  4. Alpha Channel
  5. Unlimited video tracks

OpenShot Video Editor Review

OpenShot completely lives up to the claim that it was designed to be ‘easy to use, quick to learn, and surprisingly powerful’.

The first time you use OpenShot there will be helpful tutorial notes to guide you through the program. The interface is intuitive enough that you may not always need them, but having them should erase any confusion.

All of the basic editing features, like cutting clips up, are easy to access in the timeline. You have unlimited tracks, and it’s easy to drag your clips between them. There’s a helpful magnet feature that fits clips together if you slide them together, but which still allows for blank space if you choose to leave it.

Most other functions – setting volume levels, adjusting the speed, adding movement/zoom effect – are accessible simply by right-clicking on your clip in the timeline and choosing what you want from the menu that pops up.

Is OpenShot Video Editor good for YouTube?

OpenShot is a great, free, choice for YouTubers at any editing skill level.

Beyond simply ordering your clips, OpenShot includes text and transition options within the program. You can even animate the text, and access Animated Titles if you use OpenShot in tandem with a free animation program called Blender. Titles and transitions are vital to a lot of popular YouTube styles.

OpenShot does not provide the same level of detail as the runner up, Shotcut, when it comes to color correction or audio editing. However, the features it does have (volume levels, control of saturation) will satisfy most YouTubers.

2. Shotcut – Open Source (Windows, Mac, Linux)

Pros

  1. Detailed audio editing
  2. Color grading, ability to save presets
  3. Fairly intuitive timeline

Shotcut Review

Shotcut delivers a smooth, detailed, editing experience for free. It is not as easy to jump into as some of the other programs on this list, but it still only takes a half-hour or so of playing around to understand it well enough to make a video. There are also tutorials up on Shotcut’s site that can help you.

You can edit using multiple video tracks in Shotcut, making it easy to combine multiple clips, and basic functions like splitting or copying clips are as easy as clicking the right icon on the toolbar.

All of the video and audio effects, including things like chroma key, you might want to apply to your video are found under the Filters menu. It will look empty when you first open it, and you have to click the plus sign to see what your options are. If you want to create a color tint (like what you might think of as an Instagram filter) then you can do that through the Color Grading option. If you want to do something like invert your colors or add an ‘old film’ look, you’ll find that here as well along with all of the audio editing features (balance, bass and treble, and gain to name just a few).

Is Shotcut good for YouTube?

Shotcut is a great choice for YouTubers. It allows you to do some advanced editing, and it’s easy to learn compared to a program targeted at professional editors.

The only complication with Shotcut for entry-level editors who will primarily use the program for YouTube might be that animations – like moving text – are not available through the program (you can add and customize text, but it just sits there). You can get them from elsewhere and use them in the program (Shotcut has an alpha channel), but it’s a bit more involved a process than simply customizing something that’s already provided.

3. Hitfilm Express – Windows, Mac

Pros

  1. Compositing mode (2D and 3D)
  2. The Most effect customization
  3. Helpful User Guide & tutorials

Cons

  1. Can be overwhelming
  2. Its main strength is FX, but you only get a couple for free. Most have to be bought separately.

Hitfilm Express Review

Hitfilm Express is the best free editor if you want to add special effects to your projects. OpenShot’s alpha channel will be enough for most people, but if you think of yourself as an aspiring filmmaker then it’s hard to beat Hitfilm’s range of functions.

This is an editor designed for people who want to make movies, and it’s a lot more intuitive than most professional-grade software. Film-quality FX (lasers, explosions, etc.) are available through Hitfilm Express for a reasonable price ($10-$50, depending on what you want), and even without paying extra for the packs, there’s a lot you can do to give your video a ‘film look’ using compositing layers and the multitude of customizable effects provided through the program.

Another highlight of Hitfilm Express is the extensive selection of tutorials and helpful information they have available both through YouTube videos and their User Guide. You will need those because this program can be overwhelming. It has so many functions and areas you can customize that it is easy to get lost.

That said, basic editing in Hitfilm Express is not difficult to jump into. It’s only when you start getting fancy that things get dicey.

Is Hitfilm Express good for YouTube?

Yes. It will not be the best option for everyone, but it’s not a bad option for anyone either.

If what you want to make is a vlog where you have a series of clips, and intro, and maybe a couple of title effects, then Hitfilm express might be overkill. You don’t want to have to master compositing just to add some text.

If what you want to make is a vlog that’s interrupted by an alien invasion and turns into an action sequence with lasers and falling debris, it’d be hard to do better than Hitfilm Express.

4. VideoPad Video Editor – Windows

Pros

  1. Easy to jump into
  2. Moving text
  3. Huge audio waveforms
  4. Audio and visual effects
  5. Lossless exports

Cons

  1. No longer updated

VideoPad Video Editor Review

VideoPad Video Editor is an extremely easy to use program. It may be the easiest program on this list to jump into, which you could also realistically create your entire video inside (there are easier programs, but you can only do some of your work in them). Part of its simplicity comes from not being as feature-rich as the programs ranking higher than it on this list, however.

You do not get the same range of functions with VideoPad as you do from the top 3 free editors, but it has enough to satisfy people who are just starting out. Creating moving text effects is easy, you have huge audio waves to work with while you’re syncing, and effects like transitions and filters are easy to find.

VideoPad does suffer a bit from being dated. This program is no longer being worked on, and the interface doesn’t look particularly modern. This is a bit more than a cosmetic issue because some features, while not difficult to find, are placed a bit oddly compared to other editors.

One slightly annoying feature of VideoPad is that it will prompt you to buy the commercial version sometimes (the free version is only for non-commercial use). There have been reports of exports being blocked in the free version, but I exported several times for the sake of this review and the issue never came up.

Is VideoPad Video Editor good for YouTube?

VideoPad makes a decent YouTube editor. You can jump right in and start making cuts, adding filters, and ordering your clips. If you have the kind of channel where voiceovers are important (like in gaming or makeup), then you’ll be happy with the size of the audio waves you have to work with for syncing.

The thing about VideoPad is that you’re probably going to outgrow it quickly as you become a more capable editor.

5. Lightworks – Windows, Mac, Linux

Pros

  1. Detailed color and audio editing
  2. Multicam editing

Cons

  1. Exports limited to 720p for the free version
  2. Difficult to learn compared to other free software

Lightworks Review

On their website, Lightworks claims to have an ‘intuitive interface’ and ‘easy timeline editing’. This is true if you compare it to other professional-level editing suites. Compared to the other programs on this list, Lightworks is complicated.

The first thing I attempt when I review this program is to simply split a clip, and it took me a ridiculous amount of time to figure this feature out in Lightworks (a more advanced editor could have found it faster, but these reviews are meant to help people with less experience). Lightworks does have a whole tutorial series on using the software, so if you are interested in learning to use it there is ample material out there to help you.

Lightworks has a wide range of functions (i.e. detailed audio editing and color correction), and it has been used for big movies like ‘The Wolf of Wall Street’. It is the most professional program on this list, and it’s a great free alternative to something like Adobe Premiere Pro.

Note: there is no time limit on the free version of Lightworks, but it will ask you to renew your free license every 7 days. When it says your license is ‘expired’ it isn’t kicking you off the free version, you just need to renew.

Is Lightworks good for YouTube?

Whether or not Lightworks is right for your YouTube channel depends on your goals as a video editor.

If what you want is to jump in and start making YouTube videos quickly, Lightworks might not be a great choice. It’s not an easy program to just jump into, you’ll have to either take time to learn it or accept that it’ll take some trial and error to get the hang of.

If what you want is to become a professional-level video editor, then Lightworks is a great program to start on (although, Hitfilm Express may still be better). Taking the time to learn it could certainly pay off in the long run.

However, if one of your priorities is for your YouTube channel to come across as professional, then the free version of Lightworks does have some disappointing limitations. You can only export videos in 720p, which is lower quality than viewers on YouTube expect (you probably want at least 1080p). Your output format is limited too. The royalty-free audio and video content Lightworks offers are also not free; you can just buy them through the program.

6. VSDC Video Editor – Windows

Pros

  1. Diagrams and charts
  2. How To Get Started Guide
  3. Lots of features

Cons

  1. Very confusing
  2. Paid features show up in the free version, but they’re blocked

Review of VSDC Video Editor

There’s a lot to like about VSDC Video Editor, but you have to do a lot of work to uncover any of it. Accessing even the most basic features is confusing.

One of the first things I tried to do as I tested the program was make a jump cut (where you cut out part of a video so the playback ‘jumps over’ the deleted segment) and, while I was able to do it, it was not an intuitive process. There is a multitude of toolbars and icons surrounding your preview window in VSDC, and none of those icons was for making cuts to your clips. To make any cuts you have to find the ‘cutting and splitting’ option under the Editor tab at the top of the page, which will open a second window in which you still cannot make any cuts. Instead what you can do is place markers, and when you click ‘apply changes’ to exit the window cuts will be made where you placed markers. There is nothing in the window to explain what the markers are for.

Other basic functions, like adding text, are just as complicated.

Is VSDC Video Editor good for YouTube?

I would not recommend VSDC for YouTube. It ranks higher than two other items on this list because they are, do to functional limitations, unable to create full YouTube videos without the support of other programs (at least realistically). You certainly could create your full YouTube video in VSDC, but it’d be a headache.

7. Machete Video Editor Lite – Windows

Pros

  1. Great for harvesting clips from longer footage
  2. Lossless exports

Cons

  1. Cannot swap or add audio
  2. Only supports two formats (AVI and WMV)
  3. Slightly awkward timeline

Machete Video Editor Lite Review

Machete Lite claims that you’ll be able to edit your videos “within a few minutes after downloading the program, even if you’ve never edited a video before”, and that is true. It might even be better if you haven’t edited a video before because the interface is slightly awkward if you’ve come from a program with a more traditional timeline setup. Machete Lite is easy to use for the most part, but it doesn’t work like most other editors and that can be awkward to navigate around.

Instead of seeing a timeline with all of your individual clips, Machete treats your entire video as one clip. You will only be able to see where you have inserted a separate video clip or cut out a portion of the video by watching the video back or jumping through it (Machete Lite does allow frame-by-frame scrolling). You won’t be able to see this information at a glance, and you won’t be able to adjust the lengths of clips you’ve added separately.

To take out any portion of your overall video you’ll need to find a keyframe at the beginning, set that as the beginning of your selection, then find a key frame at the end and set that as the end of your selection. You will then be able to delete that selection. This will not work if the frames you have set as the beginning and end are not considered keyframes by the program, so it can be difficult to be precise, but since the program allows you to jump through keyframes it’s not difficult to find a point that works.

Is Machete Video Editor Lite good for YouTube?

Machete Lite is not a good choice for YouTubers unless it is used in combination with another program.

It doesn’t work as a YouTube editor because you cannot edit or swap audio, the transition between clips, or create layers of videos and images.

However, the thing Machete Lite is really good at is cutting out clips from longer videos. You can create a selection of a part of your longer clip and then export it (with no quality loss) as its own video file.

This is what the Machete Lite toolbar looks like when you’ve created a selection. Tools like cut and copy which were greyed out before are now available, as is the save icon on the far right. If you click the save icon, you’ll be able to save that selection as its own video.

You can’t create a complete YouTube video in Machete Lite, but you can harvest clips to use in a different program.

8. Avidemux – Windows, Mac, Linux, BSD

Pros

  1. Can add subtitle files

Cons

  1. Not intuitive
  2. Doesn’t support MOV or WMV
  3. The website is not informative, no tutorials

Avidemux Review

Avidemux is not an easy program to jump into. I almost wrote that it couldn’t do anything besides make cuts to a clip before I saw a YouTube tutorial about how to find the contrast and brightness tools. If you decide to try it out, remember that you have to choose your output format before Avidemux will let you access tools like Hue/Saturation and Contrast (click Filters under Video Output to find them).

There are no official tutorials for Avidemux you can access from their site, so you’ll have to rely on the forums and tutorials from users if you want to learn it.

You can import multiple clips into Avidemux, but you have to import them in the order you want because you can’t drag them around the timeline after. Everything becomes one big clip.

Is Avidemux good for YouTube?

No. It has more functionality than Machete, which is ranked higher on this list, but the difference is that Machete is excellent at one thing. They both suffer from the same main weakness – you could not complete your full YouTube video either (at least not without a lot of trouble). Machete could still be useful to a YouTuber, though, because it allows for the lossless exporting of segments of clips. You can use it to harvest clips for your larger project in another program.

In theory, you could do some picture editing and snipping in Avidemux and then put your project together/add titles in another program, but your other program can probably do all that just as well if not better. Avidemux isn’t a bad program, but it doesn’t excel at anything. There are a lot of better options which are also free.

What has your experience with free video editors been like?

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 02, 2022• Proven solutions

0

What makes a YouTube video good? The most important element is obviously you, the creator. Your personality, ideas, and unique viewpoint are what will make your content special and turn viewers into subscribers.

The next most important thing – even more important than the camera you use – is editing.

Editing a YouTube video doesn’t have to be difficult. In fact, it should be simple. Your focus when you’re perfecting your video should be on that ‘most important thing’ we mentioned earlier – your creativity. Editing for a YouTube video should be art, not mechanical engineering.

Below is a list of the top free video editing software ranked according to how appropriate it is for YouTube videos.

Rank Editor Make Cuts Audio Features Multiple Video Tracks Video Effects Intuitive Score (1-5) Compatibility
1. OpenShot Video Editor Yes Fade In/Out, set volume levels Yes Transitions, text, ability to animate. Blur/Saturation/Brightness controls. 5 Windows, Mac, Linux
2. Shotcut Yes Detailed audio editing Yes You can customize color presets and other effects. No animations. 4 Windows, Mac, Linux
3. Hitfilm Express Yes Audio effects and transitioning. Yes Every imaginable picture customization. Some FX (more if you pay). Text tool. 4 Windows, Mac
4. VideoPad Video Editor Yes Noise removal, equalizer, audio effects. Yes Moving text, transitions, filters. 5 Windows
5. Lightworks Yes Detailed audio editing Yes No premade effects, but you can add text/color edit. 3 Windows, Mac, Linux
6. VSDC Video Editor Yes Some audio features blocked in free version Yes Filters, transitions, text, and more. 1 Windows
7. Machete Video Editor Lite Yes None No None 3 Windows
8. Avidemux Yes Some audio features No Some picture adjustments 2 Windows, Mac, Linux, BSD

Ready to upgrade to a simple, powerful, paid software that’s perfect for YouTube? Check out the free trial of Wondershare Filmora . It is an advanced tool that is focused more on newbie editors who are new to the videography world but want to compete with professionals!

1. OpenShot Video Editor – Open Source (Windows, Mac, Linux)

Pros

  1. Easy to use
  2. Includes transitions
  3. Keyframing
  4. Alpha Channel
  5. Unlimited video tracks

OpenShot Video Editor Review

OpenShot completely lives up to the claim that it was designed to be ‘easy to use, quick to learn, and surprisingly powerful’.

The first time you use OpenShot there will be helpful tutorial notes to guide you through the program. The interface is intuitive enough that you may not always need them, but having them should erase any confusion.

All of the basic editing features, like cutting clips up, are easy to access in the timeline. You have unlimited tracks, and it’s easy to drag your clips between them. There’s a helpful magnet feature that fits clips together if you slide them together, but which still allows for blank space if you choose to leave it.

Most other functions – setting volume levels, adjusting the speed, adding movement/zoom effect – are accessible simply by right-clicking on your clip in the timeline and choosing what you want from the menu that pops up.

Is OpenShot Video Editor good for YouTube?

OpenShot is a great, free, choice for YouTubers at any editing skill level.

Beyond simply ordering your clips, OpenShot includes text and transition options within the program. You can even animate the text, and access Animated Titles if you use OpenShot in tandem with a free animation program called Blender. Titles and transitions are vital to a lot of popular YouTube styles.

OpenShot does not provide the same level of detail as the runner up, Shotcut, when it comes to color correction or audio editing. However, the features it does have (volume levels, control of saturation) will satisfy most YouTubers.

2. Shotcut – Open Source (Windows, Mac, Linux)

Pros

  1. Detailed audio editing
  2. Color grading, ability to save presets
  3. Fairly intuitive timeline

Shotcut Review

Shotcut delivers a smooth, detailed, editing experience for free. It is not as easy to jump into as some of the other programs on this list, but it still only takes a half-hour or so of playing around to understand it well enough to make a video. There are also tutorials up on Shotcut’s site that can help you.

You can edit using multiple video tracks in Shotcut, making it easy to combine multiple clips, and basic functions like splitting or copying clips are as easy as clicking the right icon on the toolbar.

All of the video and audio effects, including things like chroma key, you might want to apply to your video are found under the Filters menu. It will look empty when you first open it, and you have to click the plus sign to see what your options are. If you want to create a color tint (like what you might think of as an Instagram filter) then you can do that through the Color Grading option. If you want to do something like invert your colors or add an ‘old film’ look, you’ll find that here as well along with all of the audio editing features (balance, bass and treble, and gain to name just a few).

Is Shotcut good for YouTube?

Shotcut is a great choice for YouTubers. It allows you to do some advanced editing, and it’s easy to learn compared to a program targeted at professional editors.

The only complication with Shotcut for entry-level editors who will primarily use the program for YouTube might be that animations – like moving text – are not available through the program (you can add and customize text, but it just sits there). You can get them from elsewhere and use them in the program (Shotcut has an alpha channel), but it’s a bit more involved a process than simply customizing something that’s already provided.

3. Hitfilm Express – Windows, Mac

Pros

  1. Compositing mode (2D and 3D)
  2. The Most effect customization
  3. Helpful User Guide & tutorials

Cons

  1. Can be overwhelming
  2. Its main strength is FX, but you only get a couple for free. Most have to be bought separately.

Hitfilm Express Review

Hitfilm Express is the best free editor if you want to add special effects to your projects. OpenShot’s alpha channel will be enough for most people, but if you think of yourself as an aspiring filmmaker then it’s hard to beat Hitfilm’s range of functions.

This is an editor designed for people who want to make movies, and it’s a lot more intuitive than most professional-grade software. Film-quality FX (lasers, explosions, etc.) are available through Hitfilm Express for a reasonable price ($10-$50, depending on what you want), and even without paying extra for the packs, there’s a lot you can do to give your video a ‘film look’ using compositing layers and the multitude of customizable effects provided through the program.

Another highlight of Hitfilm Express is the extensive selection of tutorials and helpful information they have available both through YouTube videos and their User Guide. You will need those because this program can be overwhelming. It has so many functions and areas you can customize that it is easy to get lost.

That said, basic editing in Hitfilm Express is not difficult to jump into. It’s only when you start getting fancy that things get dicey.

Is Hitfilm Express good for YouTube?

Yes. It will not be the best option for everyone, but it’s not a bad option for anyone either.

If what you want to make is a vlog where you have a series of clips, and intro, and maybe a couple of title effects, then Hitfilm express might be overkill. You don’t want to have to master compositing just to add some text.

If what you want to make is a vlog that’s interrupted by an alien invasion and turns into an action sequence with lasers and falling debris, it’d be hard to do better than Hitfilm Express.

4. VideoPad Video Editor – Windows

Pros

  1. Easy to jump into
  2. Moving text
  3. Huge audio waveforms
  4. Audio and visual effects
  5. Lossless exports

Cons

  1. No longer updated

VideoPad Video Editor Review

VideoPad Video Editor is an extremely easy to use program. It may be the easiest program on this list to jump into, which you could also realistically create your entire video inside (there are easier programs, but you can only do some of your work in them). Part of its simplicity comes from not being as feature-rich as the programs ranking higher than it on this list, however.

You do not get the same range of functions with VideoPad as you do from the top 3 free editors, but it has enough to satisfy people who are just starting out. Creating moving text effects is easy, you have huge audio waves to work with while you’re syncing, and effects like transitions and filters are easy to find.

VideoPad does suffer a bit from being dated. This program is no longer being worked on, and the interface doesn’t look particularly modern. This is a bit more than a cosmetic issue because some features, while not difficult to find, are placed a bit oddly compared to other editors.

One slightly annoying feature of VideoPad is that it will prompt you to buy the commercial version sometimes (the free version is only for non-commercial use). There have been reports of exports being blocked in the free version, but I exported several times for the sake of this review and the issue never came up.

Is VideoPad Video Editor good for YouTube?

VideoPad makes a decent YouTube editor. You can jump right in and start making cuts, adding filters, and ordering your clips. If you have the kind of channel where voiceovers are important (like in gaming or makeup), then you’ll be happy with the size of the audio waves you have to work with for syncing.

The thing about VideoPad is that you’re probably going to outgrow it quickly as you become a more capable editor.

5. Lightworks – Windows, Mac, Linux

Pros

  1. Detailed color and audio editing
  2. Multicam editing

Cons

  1. Exports limited to 720p for the free version
  2. Difficult to learn compared to other free software

Lightworks Review

On their website, Lightworks claims to have an ‘intuitive interface’ and ‘easy timeline editing’. This is true if you compare it to other professional-level editing suites. Compared to the other programs on this list, Lightworks is complicated.

The first thing I attempt when I review this program is to simply split a clip, and it took me a ridiculous amount of time to figure this feature out in Lightworks (a more advanced editor could have found it faster, but these reviews are meant to help people with less experience). Lightworks does have a whole tutorial series on using the software, so if you are interested in learning to use it there is ample material out there to help you.

Lightworks has a wide range of functions (i.e. detailed audio editing and color correction), and it has been used for big movies like ‘The Wolf of Wall Street’. It is the most professional program on this list, and it’s a great free alternative to something like Adobe Premiere Pro.

Note: there is no time limit on the free version of Lightworks, but it will ask you to renew your free license every 7 days. When it says your license is ‘expired’ it isn’t kicking you off the free version, you just need to renew.

Is Lightworks good for YouTube?

Whether or not Lightworks is right for your YouTube channel depends on your goals as a video editor.

If what you want is to jump in and start making YouTube videos quickly, Lightworks might not be a great choice. It’s not an easy program to just jump into, you’ll have to either take time to learn it or accept that it’ll take some trial and error to get the hang of.

If what you want is to become a professional-level video editor, then Lightworks is a great program to start on (although, Hitfilm Express may still be better). Taking the time to learn it could certainly pay off in the long run.

However, if one of your priorities is for your YouTube channel to come across as professional, then the free version of Lightworks does have some disappointing limitations. You can only export videos in 720p, which is lower quality than viewers on YouTube expect (you probably want at least 1080p). Your output format is limited too. The royalty-free audio and video content Lightworks offers are also not free; you can just buy them through the program.

6. VSDC Video Editor – Windows

Pros

  1. Diagrams and charts
  2. How To Get Started Guide
  3. Lots of features

Cons

  1. Very confusing
  2. Paid features show up in the free version, but they’re blocked

Review of VSDC Video Editor

There’s a lot to like about VSDC Video Editor, but you have to do a lot of work to uncover any of it. Accessing even the most basic features is confusing.

One of the first things I tried to do as I tested the program was make a jump cut (where you cut out part of a video so the playback ‘jumps over’ the deleted segment) and, while I was able to do it, it was not an intuitive process. There is a multitude of toolbars and icons surrounding your preview window in VSDC, and none of those icons was for making cuts to your clips. To make any cuts you have to find the ‘cutting and splitting’ option under the Editor tab at the top of the page, which will open a second window in which you still cannot make any cuts. Instead what you can do is place markers, and when you click ‘apply changes’ to exit the window cuts will be made where you placed markers. There is nothing in the window to explain what the markers are for.

Other basic functions, like adding text, are just as complicated.

Is VSDC Video Editor good for YouTube?

I would not recommend VSDC for YouTube. It ranks higher than two other items on this list because they are, do to functional limitations, unable to create full YouTube videos without the support of other programs (at least realistically). You certainly could create your full YouTube video in VSDC, but it’d be a headache.

7. Machete Video Editor Lite – Windows

Pros

  1. Great for harvesting clips from longer footage
  2. Lossless exports

Cons

  1. Cannot swap or add audio
  2. Only supports two formats (AVI and WMV)
  3. Slightly awkward timeline

Machete Video Editor Lite Review

Machete Lite claims that you’ll be able to edit your videos “within a few minutes after downloading the program, even if you’ve never edited a video before”, and that is true. It might even be better if you haven’t edited a video before because the interface is slightly awkward if you’ve come from a program with a more traditional timeline setup. Machete Lite is easy to use for the most part, but it doesn’t work like most other editors and that can be awkward to navigate around.

Instead of seeing a timeline with all of your individual clips, Machete treats your entire video as one clip. You will only be able to see where you have inserted a separate video clip or cut out a portion of the video by watching the video back or jumping through it (Machete Lite does allow frame-by-frame scrolling). You won’t be able to see this information at a glance, and you won’t be able to adjust the lengths of clips you’ve added separately.

To take out any portion of your overall video you’ll need to find a keyframe at the beginning, set that as the beginning of your selection, then find a key frame at the end and set that as the end of your selection. You will then be able to delete that selection. This will not work if the frames you have set as the beginning and end are not considered keyframes by the program, so it can be difficult to be precise, but since the program allows you to jump through keyframes it’s not difficult to find a point that works.

Is Machete Video Editor Lite good for YouTube?

Machete Lite is not a good choice for YouTubers unless it is used in combination with another program.

It doesn’t work as a YouTube editor because you cannot edit or swap audio, the transition between clips, or create layers of videos and images.

However, the thing Machete Lite is really good at is cutting out clips from longer videos. You can create a selection of a part of your longer clip and then export it (with no quality loss) as its own video file.

This is what the Machete Lite toolbar looks like when you’ve created a selection. Tools like cut and copy which were greyed out before are now available, as is the save icon on the far right. If you click the save icon, you’ll be able to save that selection as its own video.

You can’t create a complete YouTube video in Machete Lite, but you can harvest clips to use in a different program.

8. Avidemux – Windows, Mac, Linux, BSD

Pros

  1. Can add subtitle files

Cons

  1. Not intuitive
  2. Doesn’t support MOV or WMV
  3. The website is not informative, no tutorials

Avidemux Review

Avidemux is not an easy program to jump into. I almost wrote that it couldn’t do anything besides make cuts to a clip before I saw a YouTube tutorial about how to find the contrast and brightness tools. If you decide to try it out, remember that you have to choose your output format before Avidemux will let you access tools like Hue/Saturation and Contrast (click Filters under Video Output to find them).

There are no official tutorials for Avidemux you can access from their site, so you’ll have to rely on the forums and tutorials from users if you want to learn it.

You can import multiple clips into Avidemux, but you have to import them in the order you want because you can’t drag them around the timeline after. Everything becomes one big clip.

Is Avidemux good for YouTube?

No. It has more functionality than Machete, which is ranked higher on this list, but the difference is that Machete is excellent at one thing. They both suffer from the same main weakness – you could not complete your full YouTube video either (at least not without a lot of trouble). Machete could still be useful to a YouTuber, though, because it allows for the lossless exporting of segments of clips. You can use it to harvest clips for your larger project in another program.

In theory, you could do some picture editing and snipping in Avidemux and then put your project together/add titles in another program, but your other program can probably do all that just as well if not better. Avidemux isn’t a bad program, but it doesn’t excel at anything. There are a lot of better options which are also free.

What has your experience with free video editors been like?

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 02, 2022• Proven solutions

0

What makes a YouTube video good? The most important element is obviously you, the creator. Your personality, ideas, and unique viewpoint are what will make your content special and turn viewers into subscribers.

The next most important thing – even more important than the camera you use – is editing.

Editing a YouTube video doesn’t have to be difficult. In fact, it should be simple. Your focus when you’re perfecting your video should be on that ‘most important thing’ we mentioned earlier – your creativity. Editing for a YouTube video should be art, not mechanical engineering.

Below is a list of the top free video editing software ranked according to how appropriate it is for YouTube videos.

Rank Editor Make Cuts Audio Features Multiple Video Tracks Video Effects Intuitive Score (1-5) Compatibility
1. OpenShot Video Editor Yes Fade In/Out, set volume levels Yes Transitions, text, ability to animate. Blur/Saturation/Brightness controls. 5 Windows, Mac, Linux
2. Shotcut Yes Detailed audio editing Yes You can customize color presets and other effects. No animations. 4 Windows, Mac, Linux
3. Hitfilm Express Yes Audio effects and transitioning. Yes Every imaginable picture customization. Some FX (more if you pay). Text tool. 4 Windows, Mac
4. VideoPad Video Editor Yes Noise removal, equalizer, audio effects. Yes Moving text, transitions, filters. 5 Windows
5. Lightworks Yes Detailed audio editing Yes No premade effects, but you can add text/color edit. 3 Windows, Mac, Linux
6. VSDC Video Editor Yes Some audio features blocked in free version Yes Filters, transitions, text, and more. 1 Windows
7. Machete Video Editor Lite Yes None No None 3 Windows
8. Avidemux Yes Some audio features No Some picture adjustments 2 Windows, Mac, Linux, BSD

Ready to upgrade to a simple, powerful, paid software that’s perfect for YouTube? Check out the free trial of Wondershare Filmora . It is an advanced tool that is focused more on newbie editors who are new to the videography world but want to compete with professionals!

1. OpenShot Video Editor – Open Source (Windows, Mac, Linux)

Pros

  1. Easy to use
  2. Includes transitions
  3. Keyframing
  4. Alpha Channel
  5. Unlimited video tracks

OpenShot Video Editor Review

OpenShot completely lives up to the claim that it was designed to be ‘easy to use, quick to learn, and surprisingly powerful’.

The first time you use OpenShot there will be helpful tutorial notes to guide you through the program. The interface is intuitive enough that you may not always need them, but having them should erase any confusion.

All of the basic editing features, like cutting clips up, are easy to access in the timeline. You have unlimited tracks, and it’s easy to drag your clips between them. There’s a helpful magnet feature that fits clips together if you slide them together, but which still allows for blank space if you choose to leave it.

Most other functions – setting volume levels, adjusting the speed, adding movement/zoom effect – are accessible simply by right-clicking on your clip in the timeline and choosing what you want from the menu that pops up.

Is OpenShot Video Editor good for YouTube?

OpenShot is a great, free, choice for YouTubers at any editing skill level.

Beyond simply ordering your clips, OpenShot includes text and transition options within the program. You can even animate the text, and access Animated Titles if you use OpenShot in tandem with a free animation program called Blender. Titles and transitions are vital to a lot of popular YouTube styles.

OpenShot does not provide the same level of detail as the runner up, Shotcut, when it comes to color correction or audio editing. However, the features it does have (volume levels, control of saturation) will satisfy most YouTubers.

2. Shotcut – Open Source (Windows, Mac, Linux)

Pros

  1. Detailed audio editing
  2. Color grading, ability to save presets
  3. Fairly intuitive timeline

Shotcut Review

Shotcut delivers a smooth, detailed, editing experience for free. It is not as easy to jump into as some of the other programs on this list, but it still only takes a half-hour or so of playing around to understand it well enough to make a video. There are also tutorials up on Shotcut’s site that can help you.

You can edit using multiple video tracks in Shotcut, making it easy to combine multiple clips, and basic functions like splitting or copying clips are as easy as clicking the right icon on the toolbar.

All of the video and audio effects, including things like chroma key, you might want to apply to your video are found under the Filters menu. It will look empty when you first open it, and you have to click the plus sign to see what your options are. If you want to create a color tint (like what you might think of as an Instagram filter) then you can do that through the Color Grading option. If you want to do something like invert your colors or add an ‘old film’ look, you’ll find that here as well along with all of the audio editing features (balance, bass and treble, and gain to name just a few).

Is Shotcut good for YouTube?

Shotcut is a great choice for YouTubers. It allows you to do some advanced editing, and it’s easy to learn compared to a program targeted at professional editors.

The only complication with Shotcut for entry-level editors who will primarily use the program for YouTube might be that animations – like moving text – are not available through the program (you can add and customize text, but it just sits there). You can get them from elsewhere and use them in the program (Shotcut has an alpha channel), but it’s a bit more involved a process than simply customizing something that’s already provided.

3. Hitfilm Express – Windows, Mac

Pros

  1. Compositing mode (2D and 3D)
  2. The Most effect customization
  3. Helpful User Guide & tutorials

Cons

  1. Can be overwhelming
  2. Its main strength is FX, but you only get a couple for free. Most have to be bought separately.

Hitfilm Express Review

Hitfilm Express is the best free editor if you want to add special effects to your projects. OpenShot’s alpha channel will be enough for most people, but if you think of yourself as an aspiring filmmaker then it’s hard to beat Hitfilm’s range of functions.

This is an editor designed for people who want to make movies, and it’s a lot more intuitive than most professional-grade software. Film-quality FX (lasers, explosions, etc.) are available through Hitfilm Express for a reasonable price ($10-$50, depending on what you want), and even without paying extra for the packs, there’s a lot you can do to give your video a ‘film look’ using compositing layers and the multitude of customizable effects provided through the program.

Another highlight of Hitfilm Express is the extensive selection of tutorials and helpful information they have available both through YouTube videos and their User Guide. You will need those because this program can be overwhelming. It has so many functions and areas you can customize that it is easy to get lost.

That said, basic editing in Hitfilm Express is not difficult to jump into. It’s only when you start getting fancy that things get dicey.

Is Hitfilm Express good for YouTube?

Yes. It will not be the best option for everyone, but it’s not a bad option for anyone either.

If what you want to make is a vlog where you have a series of clips, and intro, and maybe a couple of title effects, then Hitfilm express might be overkill. You don’t want to have to master compositing just to add some text.

If what you want to make is a vlog that’s interrupted by an alien invasion and turns into an action sequence with lasers and falling debris, it’d be hard to do better than Hitfilm Express.

4. VideoPad Video Editor – Windows

Pros

  1. Easy to jump into
  2. Moving text
  3. Huge audio waveforms
  4. Audio and visual effects
  5. Lossless exports

Cons

  1. No longer updated

VideoPad Video Editor Review

VideoPad Video Editor is an extremely easy to use program. It may be the easiest program on this list to jump into, which you could also realistically create your entire video inside (there are easier programs, but you can only do some of your work in them). Part of its simplicity comes from not being as feature-rich as the programs ranking higher than it on this list, however.

You do not get the same range of functions with VideoPad as you do from the top 3 free editors, but it has enough to satisfy people who are just starting out. Creating moving text effects is easy, you have huge audio waves to work with while you’re syncing, and effects like transitions and filters are easy to find.

VideoPad does suffer a bit from being dated. This program is no longer being worked on, and the interface doesn’t look particularly modern. This is a bit more than a cosmetic issue because some features, while not difficult to find, are placed a bit oddly compared to other editors.

One slightly annoying feature of VideoPad is that it will prompt you to buy the commercial version sometimes (the free version is only for non-commercial use). There have been reports of exports being blocked in the free version, but I exported several times for the sake of this review and the issue never came up.

Is VideoPad Video Editor good for YouTube?

VideoPad makes a decent YouTube editor. You can jump right in and start making cuts, adding filters, and ordering your clips. If you have the kind of channel where voiceovers are important (like in gaming or makeup), then you’ll be happy with the size of the audio waves you have to work with for syncing.

The thing about VideoPad is that you’re probably going to outgrow it quickly as you become a more capable editor.

5. Lightworks – Windows, Mac, Linux

Pros

  1. Detailed color and audio editing
  2. Multicam editing

Cons

  1. Exports limited to 720p for the free version
  2. Difficult to learn compared to other free software

Lightworks Review

On their website, Lightworks claims to have an ‘intuitive interface’ and ‘easy timeline editing’. This is true if you compare it to other professional-level editing suites. Compared to the other programs on this list, Lightworks is complicated.

The first thing I attempt when I review this program is to simply split a clip, and it took me a ridiculous amount of time to figure this feature out in Lightworks (a more advanced editor could have found it faster, but these reviews are meant to help people with less experience). Lightworks does have a whole tutorial series on using the software, so if you are interested in learning to use it there is ample material out there to help you.

Lightworks has a wide range of functions (i.e. detailed audio editing and color correction), and it has been used for big movies like ‘The Wolf of Wall Street’. It is the most professional program on this list, and it’s a great free alternative to something like Adobe Premiere Pro.

Note: there is no time limit on the free version of Lightworks, but it will ask you to renew your free license every 7 days. When it says your license is ‘expired’ it isn’t kicking you off the free version, you just need to renew.

Is Lightworks good for YouTube?

Whether or not Lightworks is right for your YouTube channel depends on your goals as a video editor.

If what you want is to jump in and start making YouTube videos quickly, Lightworks might not be a great choice. It’s not an easy program to just jump into, you’ll have to either take time to learn it or accept that it’ll take some trial and error to get the hang of.

If what you want is to become a professional-level video editor, then Lightworks is a great program to start on (although, Hitfilm Express may still be better). Taking the time to learn it could certainly pay off in the long run.

However, if one of your priorities is for your YouTube channel to come across as professional, then the free version of Lightworks does have some disappointing limitations. You can only export videos in 720p, which is lower quality than viewers on YouTube expect (you probably want at least 1080p). Your output format is limited too. The royalty-free audio and video content Lightworks offers are also not free; you can just buy them through the program.

6. VSDC Video Editor – Windows

Pros

  1. Diagrams and charts
  2. How To Get Started Guide
  3. Lots of features

Cons

  1. Very confusing
  2. Paid features show up in the free version, but they’re blocked

Review of VSDC Video Editor

There’s a lot to like about VSDC Video Editor, but you have to do a lot of work to uncover any of it. Accessing even the most basic features is confusing.

One of the first things I tried to do as I tested the program was make a jump cut (where you cut out part of a video so the playback ‘jumps over’ the deleted segment) and, while I was able to do it, it was not an intuitive process. There is a multitude of toolbars and icons surrounding your preview window in VSDC, and none of those icons was for making cuts to your clips. To make any cuts you have to find the ‘cutting and splitting’ option under the Editor tab at the top of the page, which will open a second window in which you still cannot make any cuts. Instead what you can do is place markers, and when you click ‘apply changes’ to exit the window cuts will be made where you placed markers. There is nothing in the window to explain what the markers are for.

Other basic functions, like adding text, are just as complicated.

Is VSDC Video Editor good for YouTube?

I would not recommend VSDC for YouTube. It ranks higher than two other items on this list because they are, do to functional limitations, unable to create full YouTube videos without the support of other programs (at least realistically). You certainly could create your full YouTube video in VSDC, but it’d be a headache.

7. Machete Video Editor Lite – Windows

Pros

  1. Great for harvesting clips from longer footage
  2. Lossless exports

Cons

  1. Cannot swap or add audio
  2. Only supports two formats (AVI and WMV)
  3. Slightly awkward timeline

Machete Video Editor Lite Review

Machete Lite claims that you’ll be able to edit your videos “within a few minutes after downloading the program, even if you’ve never edited a video before”, and that is true. It might even be better if you haven’t edited a video before because the interface is slightly awkward if you’ve come from a program with a more traditional timeline setup. Machete Lite is easy to use for the most part, but it doesn’t work like most other editors and that can be awkward to navigate around.

Instead of seeing a timeline with all of your individual clips, Machete treats your entire video as one clip. You will only be able to see where you have inserted a separate video clip or cut out a portion of the video by watching the video back or jumping through it (Machete Lite does allow frame-by-frame scrolling). You won’t be able to see this information at a glance, and you won’t be able to adjust the lengths of clips you’ve added separately.

To take out any portion of your overall video you’ll need to find a keyframe at the beginning, set that as the beginning of your selection, then find a key frame at the end and set that as the end of your selection. You will then be able to delete that selection. This will not work if the frames you have set as the beginning and end are not considered keyframes by the program, so it can be difficult to be precise, but since the program allows you to jump through keyframes it’s not difficult to find a point that works.

Is Machete Video Editor Lite good for YouTube?

Machete Lite is not a good choice for YouTubers unless it is used in combination with another program.

It doesn’t work as a YouTube editor because you cannot edit or swap audio, the transition between clips, or create layers of videos and images.

However, the thing Machete Lite is really good at is cutting out clips from longer videos. You can create a selection of a part of your longer clip and then export it (with no quality loss) as its own video file.

This is what the Machete Lite toolbar looks like when you’ve created a selection. Tools like cut and copy which were greyed out before are now available, as is the save icon on the far right. If you click the save icon, you’ll be able to save that selection as its own video.

You can’t create a complete YouTube video in Machete Lite, but you can harvest clips to use in a different program.

8. Avidemux – Windows, Mac, Linux, BSD

Pros

  1. Can add subtitle files

Cons

  1. Not intuitive
  2. Doesn’t support MOV or WMV
  3. The website is not informative, no tutorials

Avidemux Review

Avidemux is not an easy program to jump into. I almost wrote that it couldn’t do anything besides make cuts to a clip before I saw a YouTube tutorial about how to find the contrast and brightness tools. If you decide to try it out, remember that you have to choose your output format before Avidemux will let you access tools like Hue/Saturation and Contrast (click Filters under Video Output to find them).

There are no official tutorials for Avidemux you can access from their site, so you’ll have to rely on the forums and tutorials from users if you want to learn it.

You can import multiple clips into Avidemux, but you have to import them in the order you want because you can’t drag them around the timeline after. Everything becomes one big clip.

Is Avidemux good for YouTube?

No. It has more functionality than Machete, which is ranked higher on this list, but the difference is that Machete is excellent at one thing. They both suffer from the same main weakness – you could not complete your full YouTube video either (at least not without a lot of trouble). Machete could still be useful to a YouTuber, though, because it allows for the lossless exporting of segments of clips. You can use it to harvest clips for your larger project in another program.

In theory, you could do some picture editing and snipping in Avidemux and then put your project together/add titles in another program, but your other program can probably do all that just as well if not better. Avidemux isn’t a bad program, but it doesn’t excel at anything. There are a lot of better options which are also free.

What has your experience with free video editors been like?

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

  • Title: "2024 Approved Step-by-Step Editing and Enhancing Your YouTube Content"
  • Author: Joseph
  • Created at : 2024-05-31 13:42:08
  • Updated at : 2024-06-01 13:42:08
  • Link: https://youtube-stream.techidaily.com/2024-approved-step-by-step-editing-and-enhancing-your-youtube-content/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
"2024 Approved Step-by-Step Editing and Enhancing Your YouTube Content"