Spotlight Series: The Top 10 Women of Video Content

Top 10 Female YouTubers [Lastest]

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Navigating Brand Growth with YouTube’s Essential #Top 5 Video Marketing Techniques

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!