Social Media Strategy: Decoding IGTV Versus YouTube’s Features

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

ASMR Viewers’ Essentials Explained

Things About ASMR Video You Should Know

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett