Skyrocketing Influence: Growth in YouTube Audience

Get More Viewers with Social Media Marketing for YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

After uploading your video on YouTube, you may want to sit back and enjoy the massive uptick of views and subscribers. However, until you have established a big following on YouTube, only a few people are going to see your freshly published video… unless you share on social media.

So don’t relax yet, it’s time to spread the word about your video and channel on social media, such as Facebook, Twitter, Instagram, Snapchat, and Reddit.

Why is social media the best place to share your YouTube video? Let’s take a quick look at the statistics of some of the biggest social platforms in the world:

- Facebook has over 2.1 billion monthly active users.

- Instagram has approximately 800 million monthly active users.

- Twitter has approximately 330 million monthly active users.

- Reddit has approximately 330 million monthly active users.

- Snapchat has approximately 200 million monthly active users.

While your loyal viewers might watch your videos on YouTube, YouTube might not be the platform they spend the most time on.

Start by understanding your audience. If your YouTube channel is discussing fan theories for a popular television show, then Twitter and Reddit should be where you direct your efforts. If you are creating video content that has a lot of visual appeal, like travel or photography, then Instagram and Snapchat are better for cross-promotional content.

By promoting on the right social platform, there’s a better chance of discoverability. Additionally, branding that is consistent across all social media increases the trust among your viewers. Consistency does not mean simply putting the YouTube video onto Instagram or sharing it on Facebook.

Content is not one-size fits all!

Regardless of what platform your viewers are spending most of their time on, it’s important to understand how the community interacts. Sharing your video content on Facebook is different than on Reddit. What may be okay on one platform may come across as spam in another.

In this post, we will go through the best practices of sharing and engaging with your audience on 5 of the most popular social media channels.

Table of Content:

1. Instagram
2. Facebook
3. Twitter
4. Reddit
5. Snapchat

Part 1: Instagram for YouTube Channel Marketing

There is a lot of content today and therefore, audiences are more selective about how they choose to spend their time.

Take this example: Before you go to the theater to watch a movie, you might see a poster or a trailer first.

A movie poster lets you know this movie is coming to theatres and the trailer gives you a taste of what to expect before you buy the ticket and sit in the theater for two hours. If the promotional materials don’t entice, you wouldn’t go see the movie.

Instagram can work much in the same way for your YouTube channel. Your Instagram account can be a platform for attracting new viewers and hyping up your loyal following.

1. Using Bite-sized Snackable Content on Instagram

Images and one-minute long videos can engage with your users, help them work up an appetite for your videos, and direct them to your YouTube channel for more.

The great thing about Instagram — compared to YouTube — is that it’s easier to produce content for Instagram every day without exhausting your resources.

Be thinking about what you can post on to Instagram while you work on your YouTube video. You want a really attractive image or short video, which can be something you capture as you work on your long-form video: short preview or behind the scenes footage.

2. Share Your Life

Instagram allows you to consistently post content from your life. This allows you to connect with your audience as they discover more about you, so when it comes time for the YouTube video, they feel that have an established relationship with you.

They see your picture or video on their feed every day after all. You and your followers are practically friends.

While Instagram has multiple ways you can post onto the platform, we will talk about two very different strategies:

How YouTubers Should Post on Instagram Feed

When you post an image or a video onto Instagram directly it will be on your timeline and acts as a tile for your whole Instagram feed page. This piece of content will stay on your page forever, or until you delete it.

Like your YouTube videos, the content you post to your Instagram directly should have a cohesive theme that matches your branding. Keep an eye on your: -

- Aesthetic

- Caption

- Filter

As Instagram has grown in popularity, a lot of tools have been developed to help creators like yourself. Here are a few apps that you can include in your kit:

- VSCO: A photo editor app that will allow you to clean up and enhance details to really make your visuals pop.

- UNUM: An Instagram planner app that enables you to visualize and pre-plan your post.

- Later: A scheduling tool you can use to auto-publish to directly to Instagram.

- Planoly: Drag and drop scheduler and planner, allows you to see the whole grid before posting.

Here’s Liza Koshy’s Instagram feed. As you can see, she has a clear style and also a variety of content. If you haven’t heard of Liza Koshy and found her through Instagram, you get curious: “What does she do?” Instagram is fantastic for building intrigue and garnering interest.

Instagram: Liza Koshy

This will be a good place to post a teaser of your latest video, upload an inspiring image, or share an interesting piece of content that shows the world what you are all about.

Have a different type of content lined up. You don’t want someone to end up on your Instagram page and only see selfies or inspiring quotes.

You won’t know which type of content will hook your next fan… so experiment.

When you post onto Instagram directly, you can’t add a are unable to link in the caption. This has been a bane for marketers and creators since the beginning of Instagram.

Instagram: Pointless Blog

While Instagram is a great engagement platform, it hasn’t been the best channel for those who want to have a direct call to action. The old method was to direct the viewer to your Instagram bio where there is the only place to post a link.

However, once you’ve gained a large following (10K) you will be able to attached links in Instagram Story.

2. How YouTubers Should on Post Instagram Story

Instagram Story allows you to post a series of images and videos over the course of 24 hours. After that, the collection of content — or “story” — from that day disappears.

1. Don’t want your Instagram Story to disappear forever?

There is a feature called “Highlight” which archives your stories so that you can view them later, however, they will be kept on your Instagram profile page. This allows visitors to see your best stories and have prepared content even when you go 24 hours without posting something new.

Instagram: Marianna Hewitt

2. Use Instagram Story to Make an Announcement

While you are uploading your latest video to YouTube, go on Instagram Story and let your followers know.

Unlike posting directly to the Instagram timeline, once you reach a certain milestone, Instagram Story allows you to create a link right in the content. The ability to offer something timely and encourage the viewer to swipe up is a fantastic way to catch your audience when they are most interested in your content. By doing so, you redirect them from Instagram to your YouTube video.

Instagram: Jenn Im

Don’t think of Instagram Story as simply a mean for promoting your video, but a chance to give your loyal viewers an exclusive view into your process, allow them to get familiar with your personality and increase the exposure of your brand as a whole, solidifying your relationship.

Part 2: Facebook for YouTube Channel Marketing

Facebook is the world’s most popular social media platform. With that claim, it can help any new YouTuber find and grow their audience. It doesn’t matter if their channel is about fashion or karate, Facebook is an appropriate platform for interacting with the audience, as long as the content you share is relevant and click-worthy.

There are a number of ways to share content on Facebook:

- Sharing on your own personal timeline allows your Friends to see the content.

- Sharing directly to a particular group or person’s feed assures those in the group or that specific person will see the content.

- Sharing via a separate Page you’ve built for your YouTube channel allows those who are following the page to see the content.

1. Improve YouTube Video Thumbnail on Facebook

Facebook doesn’t make it easy for YouTubers to show their video on Facebook’s news feed, especially if it is hosted on YouTube.

When you post your video from YouTube directly to Facebook, it’ll look something like the image above. Unremarkable. While your audience can still view the video on the Facebook timeline, your fans scrolling by wouldn’t even notice it.

This is Facebook’s way of encouraging you to post videos directly to Facebook’s platform. Which is something you should consider as well, but as you are currently working to grow your YouTube channel, it’s good to focus on this task first.

Well, how do you make the post look better? There is a tool calledThumb Tube that gives you full sized image on Facebook:

Thumb Tube takes your YouTube video link and redirects it so it is now hosted on ThumbTube.com. Yet, anyone viewing the video there is watching on YouTube, not Facebook. This allows you to still capture all the views, likes, and comments on YouTube.

1. Managing a Facebook Page for Your YouTube Channel

Know this, Facebook has been around for over a decade, and establishing yourself on the social network in 2018 is not what it was like in the late ‘00s. Hard truths: building a following from scratch is going to be a lot of work.

1. Growing on Facebook is Hard

Before you go and start committing yourself to Facebook, consider your capacity and your audience: are you able to dedicate time and effort on Facebook? Is this the best platform to reach your viewers?

So Facebook is for you. How should you approach it?

2. Setup a Facebook Page for your YouTube Channel

This separates your personal account from your channel, allowing you to still have some autonomy. You don’t necessarily want your fans to be your friends… On top of that, having a separate page for your channel enables you to keep a consistent branding, which is important in getting more likes and subscribers.

To set up a separate Facebook Page:

1. Go to Facebook, and click “Pages” in the right-hand column

1. Click “Create Pages”
2. Let Facebook know whether your Page will be classified as a “Business or Brand” or a “Community or Public Figure”

1. Name your Page, preferably your YouTube channel name
2. Add Profile and Cover pictures
3. INVITE!

Treat your Facebook Page like another homepage for your channel. Landing on your page might be the first interaction the audience will have with your brand, so it is important that it is similar to your YouTube channel. This means, the logo has to match, the descriptions need to be aligned, and the cover photo should somewhat resemble your YouTube channel art.

Once you are confident that all the Facebook elements are consistent, it’s time to start marketing.

3. Invite Your Facebook Friends to Like Your Page

Your circle of friends will give you your initial burst needed to grow your YouTube channel, as they like and comment on your videos. The more engagement you get, the more impressions your post will earn not just from your friends, but from your friends’ friends. This expands your network.

However, don’t post the same thing over and over again. It’ll come across as spam to your followers, and it’ll also look lazy if someone lands on your page and see the same piece of content repeated on your news feed.

Facebook is best if you are consistently sharing a variety of content related to your channel.

This does not mean you have to be creating them all. If you were to post five times a week, perhaps only one of the post can be originally created by you. Curate content (i.e. blog, infographics, podcasts, images) that matches your audience’s interest. By always having engaging content that your fans are eager to like, share, and comment, this will give your videos more exposure when it is time to share it.

Pro Tip: Save time by scheduling your Facebook content ahead of time. By batching your Facebook content to be uploaded in one sitting, you can have a week to a month of content prepped ahead of time, so you can go back to focusing on YouTube.

Managing Facebook as a channel to build your YouTube audience can be very effective, but it is a lot of work in itself.

Managing Facebook involves:

- Posting content

- Responding to comments

- Engaging with Facebook groups

- Tube Ritual (Video Marketing YouTube Group)

- Beauty and the Vlog (Fashion and Beauty YouTube Group)

- Travel Vloggers United (Travel YouTube Group)

- Evaluating performance repeatedly

Don’t spread yourself too thin. If YouTube is your priority, all other social media communities should be complementary, not an obligation.

Part 3: Twitter for YouTube Channel Marketing

Unlike Facebook or Instagram, Twitter is a platform where you must be ready with a large amount of valuable content to share, otherwise, you will be lost in the noise. Don’t be afraid to tweet similar content throughout a day. As long as it is done well and isn’t misleading viewers, it wouldn’t be considered spam.

Twitter allows you to get in front of some of the most influential people on the Internet and stay on top of global trends. It is not always easy to get noticed on Twitter, but when your content really resonates, it’s also hard to be ignored.

1. Take Advantage of Trending Hashtags

In order to be successful on Twitter, you must be ready to jump onto a relevant trend. If you are talking about something that nobody is interested in, you might not be heard at all. Keep an eye on the most popular hashtags for that day and get involved with a conversation.

While you should definitely tweet and gain engagement for your YouTube videos, you will also need to tweet out other content.

Constantly keeping an eye on what the world is talking about gives you an idea of what is important to discuss. This may even help guide your next YouTube video.

2. Tag Brands and Influencers

Twitter is a great platform if your channel showcases brands, personalities, or influencers because it gives you the ability to get in front of them. Getting a big brand or an influencer to share your video can earn you a lot more Twitter followers as well as a lot more views to your channel.

An effective way for YouTubers to use Twitter is to be active during an event. If you know that the event will get a lot of attention and the content you are producing is relevant to that audience, then use the official hashtag, tag an attendee, and get that crowd who are actively engaged during the duration of the event to view your videos.

Creators sharing their thoughts on #VidCon

Connecting with people with a lot of clouts can increase your credibility on the topic you are covering.

However, in order for these high-influence people to notice your YouTube channel via Twitter, you must commit to building your Twitter account and audience.

If your Twitter account looks amateurish, for example: if you display picture is still an egg, then any attempts at reaching out to these big brands and influencers will be a loss. Stay active and over time you will gain a following to support you.

Part 4: Reddit for YouTube Channel Marketing

Reddit for YouTube creators can be an intimidating place. Reddit users (Redditors) can sniff out marketing material or misleading click-baits.

You can commit this sin on other platform and get away with it, but on Reddit, this type of posting at best will not be ignored and at worst roasted alive in front of the whole platform.

Because of the anonymity of Reddit’s user base, the comments for posts are often unfiltered.

1. Good Content Gets Seen and Discussed On Reddit

If you can tap into the community values of Reddit, contribute to conversations and share interesting and relevant content there might not be a better platform to grow your YouTube audience.

Many media organizations with a significant following are starting to use Reddit to find stories and viral content . The chances of being discovered on Reddit is much higher than on Twitter, as the upvote/downvote system gives your good work a higher platform to stand on while lowering the bad content to Reddit’s cellar.

2. Don’t Promote Yourself

Reddit is not a platform where you enter, drop your content in, and expect people to engage with it. For Redditors, this is intrusive and unappreciated.

Imagine being at a party and talking to your friends, and then someone you don’t know comes in and starts a conversation about the latest movie, singing a song and asking for feedback, or discussing the coolest restaurants in town. That would be annoying, right?

You cannot go into Reddit blasting your content, because it wasn’t welcomed content.

Before you can get people on Reddit to care about your YouTube channel, you must show them that you care about them — the community.

From day one, you need to be a part of the community, and your reason for being a part of the community cannot be because you want to share content. If you have a hidden agenda, you will be discovered.

3. Understand the Reddiquettes

When engaging on Reddit, you must abide by rules which are called “reddiquette.” There are global reddiquettes and then there are individual community reddiquette.

Global reddiquettes:

- Search for duplicate content before posting.

- Consume the content before voting.

- Act as you would in real life.

- And more.

3. Community reddiquettes

These are additional rules that the individual Reddit communities enforce. Be sure to read these rules before posting onto these specific communities. Understanding these rules will help you understand the purpose of this community.

Here is an example of reddiquettes for r/Cameras:

You only have so many strikes with Reddit before your account gets banned. But don’t worry about all that. Be your awesome self.

When you are on Reddit, don’t think of yourself as a YouTuber, think of yourself as a redditor, if you do, you’ll have a bright future on the platform.

4. Subreddits Where You Can Post Freely

While there are some subreddits that demand relevant content, some subreddits will allow you post your videos as long as 90% of your content are from another source aside from your YouTube channel, you won’t be considered spammy.

- r/YouTuber: Get critiques for your videos

- r/Videos: Post any video into the masses

- r/YTPL: Share a whole playlist

Because these subreddits are unfocused and loaded with a variety of content, it’s often tricky to find your specific audience there. Then again, you’ll never know.

Part 5: Snapchat for YouTube Channel Marketing

If your audience craves immediacy and exclusivity, then Snapchat is definitely the social media channel that you’d want to explore.

The ephemeral nature of Snapchat makes it a unique way of marketing your content as what you snap will only be available within 24 hours. Because what you post will only be available for a brief moment in time, those who are following you will dedicate their attention to your content knowing that if they miss it, they might never see it again.

This undivided attention cannot be recreated on Twitter, Facebook, or Reddit, as users can easily scroll pass your content.

The key is to get your audience a personalized experience on your Snapchat. What can you offer on Snapchat that they can’t get elsewhere?

1. Don’t Worry About Professionalism

Snapchat is young, fun, and silly. On Snapchat, your personality needs to be the fuel for your content.

Pull the curtains open and welcome your audience through the private window into your life. Treat your Snapchat audience less as a faceless crowd but as your friends and family. Take them on a private tour, show them unseen footage of your video, and don’t be afraid to use the filters, text, and theme to liven up your content.

Start following some popular YouTubers on Snapchat and you can quickly see how they are using it. Don’t use Snapchat as a place to perform, but instead a place for you to be spontaneous. Remember these content don’t last forever, so don’t take forever planning it out, just start doing it.

Promoting your Snapchat account can be hard if you are not a celebrity. Unlike Facebook, Twitter, or Instagram, there is no in-app discovery or suggested users feature in Snapchat. The user will have to search for who they want to follow. Unless someone already knows about you, it’s unlikely that they will be following you on Snapchat. This makes promoting your account to your viewers essential for growth.

YouTuber, Markiplier tweeting his Snapchat username.

Here are a few quick tips for promoting your Snapchat account.

- Make sure your Snapchat handle is present on your YouTube channel and other social media platforms.

- Make yourSnapchat snapcode your profile pic, so people can scan and connect with you.

- Get other Snapchatters to give you a shout-out on their account.

Marketing on social media is essential for not only growing your YouTube channel but your entire brand. If you like more content around social media marketing for your channel, join our community of YouTubers where we are always discussing new tactics and opportunities.

Is there a social media platform that you want to test out but not sure how? Leave a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

After uploading your video on YouTube, you may want to sit back and enjoy the massive uptick of views and subscribers. However, until you have established a big following on YouTube, only a few people are going to see your freshly published video… unless you share on social media.

So don’t relax yet, it’s time to spread the word about your video and channel on social media, such as Facebook, Twitter, Instagram, Snapchat, and Reddit.

Why is social media the best place to share your YouTube video? Let’s take a quick look at the statistics of some of the biggest social platforms in the world:

- Facebook has over 2.1 billion monthly active users.

- Instagram has approximately 800 million monthly active users.

- Twitter has approximately 330 million monthly active users.

- Reddit has approximately 330 million monthly active users.

- Snapchat has approximately 200 million monthly active users.

While your loyal viewers might watch your videos on YouTube, YouTube might not be the platform they spend the most time on.

Start by understanding your audience. If your YouTube channel is discussing fan theories for a popular television show, then Twitter and Reddit should be where you direct your efforts. If you are creating video content that has a lot of visual appeal, like travel or photography, then Instagram and Snapchat are better for cross-promotional content.

By promoting on the right social platform, there’s a better chance of discoverability. Additionally, branding that is consistent across all social media increases the trust among your viewers. Consistency does not mean simply putting the YouTube video onto Instagram or sharing it on Facebook.

Content is not one-size fits all!

Regardless of what platform your viewers are spending most of their time on, it’s important to understand how the community interacts. Sharing your video content on Facebook is different than on Reddit. What may be okay on one platform may come across as spam in another.

In this post, we will go through the best practices of sharing and engaging with your audience on 5 of the most popular social media channels.

Table of Content:

1. Instagram
2. Facebook
3. Twitter
4. Reddit
5. Snapchat

Part 1: Instagram for YouTube Channel Marketing

There is a lot of content today and therefore, audiences are more selective about how they choose to spend their time.

Take this example: Before you go to the theater to watch a movie, you might see a poster or a trailer first.

A movie poster lets you know this movie is coming to theatres and the trailer gives you a taste of what to expect before you buy the ticket and sit in the theater for two hours. If the promotional materials don’t entice, you wouldn’t go see the movie.

Instagram can work much in the same way for your YouTube channel. Your Instagram account can be a platform for attracting new viewers and hyping up your loyal following.

1. Using Bite-sized Snackable Content on Instagram

Images and one-minute long videos can engage with your users, help them work up an appetite for your videos, and direct them to your YouTube channel for more.

The great thing about Instagram — compared to YouTube — is that it’s easier to produce content for Instagram every day without exhausting your resources.

Be thinking about what you can post on to Instagram while you work on your YouTube video. You want a really attractive image or short video, which can be something you capture as you work on your long-form video: short preview or behind the scenes footage.

2. Share Your Life

Instagram allows you to consistently post content from your life. This allows you to connect with your audience as they discover more about you, so when it comes time for the YouTube video, they feel that have an established relationship with you.

They see your picture or video on their feed every day after all. You and your followers are practically friends.

While Instagram has multiple ways you can post onto the platform, we will talk about two very different strategies:

How YouTubers Should Post on Instagram Feed

When you post an image or a video onto Instagram directly it will be on your timeline and acts as a tile for your whole Instagram feed page. This piece of content will stay on your page forever, or until you delete it.

Like your YouTube videos, the content you post to your Instagram directly should have a cohesive theme that matches your branding. Keep an eye on your: -

- Aesthetic

- Caption

- Filter

As Instagram has grown in popularity, a lot of tools have been developed to help creators like yourself. Here are a few apps that you can include in your kit:

- VSCO: A photo editor app that will allow you to clean up and enhance details to really make your visuals pop.

- UNUM: An Instagram planner app that enables you to visualize and pre-plan your post.

- Later: A scheduling tool you can use to auto-publish to directly to Instagram.

- Planoly: Drag and drop scheduler and planner, allows you to see the whole grid before posting.

Here’s Liza Koshy’s Instagram feed. As you can see, she has a clear style and also a variety of content. If you haven’t heard of Liza Koshy and found her through Instagram, you get curious: “What does she do?” Instagram is fantastic for building intrigue and garnering interest.

Instagram: Liza Koshy

This will be a good place to post a teaser of your latest video, upload an inspiring image, or share an interesting piece of content that shows the world what you are all about.

Have a different type of content lined up. You don’t want someone to end up on your Instagram page and only see selfies or inspiring quotes.

You won’t know which type of content will hook your next fan… so experiment.

When you post onto Instagram directly, you can’t add a are unable to link in the caption. This has been a bane for marketers and creators since the beginning of Instagram.

Instagram: Pointless Blog

While Instagram is a great engagement platform, it hasn’t been the best channel for those who want to have a direct call to action. The old method was to direct the viewer to your Instagram bio where there is the only place to post a link.

However, once you’ve gained a large following (10K) you will be able to attached links in Instagram Story.

2. How YouTubers Should on Post Instagram Story

Instagram Story allows you to post a series of images and videos over the course of 24 hours. After that, the collection of content — or “story” — from that day disappears.

1. Don’t want your Instagram Story to disappear forever?

There is a feature called “Highlight” which archives your stories so that you can view them later, however, they will be kept on your Instagram profile page. This allows visitors to see your best stories and have prepared content even when you go 24 hours without posting something new.

Instagram: Marianna Hewitt

2. Use Instagram Story to Make an Announcement

While you are uploading your latest video to YouTube, go on Instagram Story and let your followers know.

Unlike posting directly to the Instagram timeline, once you reach a certain milestone, Instagram Story allows you to create a link right in the content. The ability to offer something timely and encourage the viewer to swipe up is a fantastic way to catch your audience when they are most interested in your content. By doing so, you redirect them from Instagram to your YouTube video.

Instagram: Jenn Im

Don’t think of Instagram Story as simply a mean for promoting your video, but a chance to give your loyal viewers an exclusive view into your process, allow them to get familiar with your personality and increase the exposure of your brand as a whole, solidifying your relationship.

Part 2: Facebook for YouTube Channel Marketing

Facebook is the world’s most popular social media platform. With that claim, it can help any new YouTuber find and grow their audience. It doesn’t matter if their channel is about fashion or karate, Facebook is an appropriate platform for interacting with the audience, as long as the content you share is relevant and click-worthy.

There are a number of ways to share content on Facebook:

- Sharing on your own personal timeline allows your Friends to see the content.

- Sharing directly to a particular group or person’s feed assures those in the group or that specific person will see the content.

- Sharing via a separate Page you’ve built for your YouTube channel allows those who are following the page to see the content.

1. Improve YouTube Video Thumbnail on Facebook

Facebook doesn’t make it easy for YouTubers to show their video on Facebook’s news feed, especially if it is hosted on YouTube.

When you post your video from YouTube directly to Facebook, it’ll look something like the image above. Unremarkable. While your audience can still view the video on the Facebook timeline, your fans scrolling by wouldn’t even notice it.

This is Facebook’s way of encouraging you to post videos directly to Facebook’s platform. Which is something you should consider as well, but as you are currently working to grow your YouTube channel, it’s good to focus on this task first.

Well, how do you make the post look better? There is a tool calledThumb Tube that gives you full sized image on Facebook:

Thumb Tube takes your YouTube video link and redirects it so it is now hosted on ThumbTube.com. Yet, anyone viewing the video there is watching on YouTube, not Facebook. This allows you to still capture all the views, likes, and comments on YouTube.

1. Managing a Facebook Page for Your YouTube Channel

Know this, Facebook has been around for over a decade, and establishing yourself on the social network in 2018 is not what it was like in the late ‘00s. Hard truths: building a following from scratch is going to be a lot of work.

1. Growing on Facebook is Hard

Before you go and start committing yourself to Facebook, consider your capacity and your audience: are you able to dedicate time and effort on Facebook? Is this the best platform to reach your viewers?

So Facebook is for you. How should you approach it?

2. Setup a Facebook Page for your YouTube Channel

This separates your personal account from your channel, allowing you to still have some autonomy. You don’t necessarily want your fans to be your friends… On top of that, having a separate page for your channel enables you to keep a consistent branding, which is important in getting more likes and subscribers.

To set up a separate Facebook Page:

1. Go to Facebook, and click “Pages” in the right-hand column

1. Click “Create Pages”
2. Let Facebook know whether your Page will be classified as a “Business or Brand” or a “Community or Public Figure”

1. Name your Page, preferably your YouTube channel name
2. Add Profile and Cover pictures
3. INVITE!

Treat your Facebook Page like another homepage for your channel. Landing on your page might be the first interaction the audience will have with your brand, so it is important that it is similar to your YouTube channel. This means, the logo has to match, the descriptions need to be aligned, and the cover photo should somewhat resemble your YouTube channel art.

Once you are confident that all the Facebook elements are consistent, it’s time to start marketing.

3. Invite Your Facebook Friends to Like Your Page

Your circle of friends will give you your initial burst needed to grow your YouTube channel, as they like and comment on your videos. The more engagement you get, the more impressions your post will earn not just from your friends, but from your friends’ friends. This expands your network.

However, don’t post the same thing over and over again. It’ll come across as spam to your followers, and it’ll also look lazy if someone lands on your page and see the same piece of content repeated on your news feed.

Facebook is best if you are consistently sharing a variety of content related to your channel.

This does not mean you have to be creating them all. If you were to post five times a week, perhaps only one of the post can be originally created by you. Curate content (i.e. blog, infographics, podcasts, images) that matches your audience’s interest. By always having engaging content that your fans are eager to like, share, and comment, this will give your videos more exposure when it is time to share it.

Pro Tip: Save time by scheduling your Facebook content ahead of time. By batching your Facebook content to be uploaded in one sitting, you can have a week to a month of content prepped ahead of time, so you can go back to focusing on YouTube.

Managing Facebook as a channel to build your YouTube audience can be very effective, but it is a lot of work in itself.

Managing Facebook involves:

- Posting content

- Responding to comments

- Engaging with Facebook groups

- Tube Ritual (Video Marketing YouTube Group)

- Beauty and the Vlog (Fashion and Beauty YouTube Group)

- Travel Vloggers United (Travel YouTube Group)

- Evaluating performance repeatedly

Don’t spread yourself too thin. If YouTube is your priority, all other social media communities should be complementary, not an obligation.

Part 3: Twitter for YouTube Channel Marketing

Unlike Facebook or Instagram, Twitter is a platform where you must be ready with a large amount of valuable content to share, otherwise, you will be lost in the noise. Don’t be afraid to tweet similar content throughout a day. As long as it is done well and isn’t misleading viewers, it wouldn’t be considered spam.

Twitter allows you to get in front of some of the most influential people on the Internet and stay on top of global trends. It is not always easy to get noticed on Twitter, but when your content really resonates, it’s also hard to be ignored.

1. Take Advantage of Trending Hashtags

In order to be successful on Twitter, you must be ready to jump onto a relevant trend. If you are talking about something that nobody is interested in, you might not be heard at all. Keep an eye on the most popular hashtags for that day and get involved with a conversation.

While you should definitely tweet and gain engagement for your YouTube videos, you will also need to tweet out other content.

Constantly keeping an eye on what the world is talking about gives you an idea of what is important to discuss. This may even help guide your next YouTube video.

2. Tag Brands and Influencers

Twitter is a great platform if your channel showcases brands, personalities, or influencers because it gives you the ability to get in front of them. Getting a big brand or an influencer to share your video can earn you a lot more Twitter followers as well as a lot more views to your channel.

An effective way for YouTubers to use Twitter is to be active during an event. If you know that the event will get a lot of attention and the content you are producing is relevant to that audience, then use the official hashtag, tag an attendee, and get that crowd who are actively engaged during the duration of the event to view your videos.

Creators sharing their thoughts on #VidCon

Connecting with people with a lot of clouts can increase your credibility on the topic you are covering.

However, in order for these high-influence people to notice your YouTube channel via Twitter, you must commit to building your Twitter account and audience.

If your Twitter account looks amateurish, for example: if you display picture is still an egg, then any attempts at reaching out to these big brands and influencers will be a loss. Stay active and over time you will gain a following to support you.

Part 4: Reddit for YouTube Channel Marketing

Reddit for YouTube creators can be an intimidating place. Reddit users (Redditors) can sniff out marketing material or misleading click-baits.

You can commit this sin on other platform and get away with it, but on Reddit, this type of posting at best will not be ignored and at worst roasted alive in front of the whole platform.

Because of the anonymity of Reddit’s user base, the comments for posts are often unfiltered.

1. Good Content Gets Seen and Discussed On Reddit

If you can tap into the community values of Reddit, contribute to conversations and share interesting and relevant content there might not be a better platform to grow your YouTube audience.

Many media organizations with a significant following are starting to use Reddit to find stories and viral content . The chances of being discovered on Reddit is much higher than on Twitter, as the upvote/downvote system gives your good work a higher platform to stand on while lowering the bad content to Reddit’s cellar.

2. Don’t Promote Yourself

Reddit is not a platform where you enter, drop your content in, and expect people to engage with it. For Redditors, this is intrusive and unappreciated.

Imagine being at a party and talking to your friends, and then someone you don’t know comes in and starts a conversation about the latest movie, singing a song and asking for feedback, or discussing the coolest restaurants in town. That would be annoying, right?

You cannot go into Reddit blasting your content, because it wasn’t welcomed content.

Before you can get people on Reddit to care about your YouTube channel, you must show them that you care about them — the community.

From day one, you need to be a part of the community, and your reason for being a part of the community cannot be because you want to share content. If you have a hidden agenda, you will be discovered.

3. Understand the Reddiquettes

When engaging on Reddit, you must abide by rules which are called “reddiquette.” There are global reddiquettes and then there are individual community reddiquette.

Global reddiquettes:

- Search for duplicate content before posting.

- Consume the content before voting.

- Act as you would in real life.

- And more.

3. Community reddiquettes

These are additional rules that the individual Reddit communities enforce. Be sure to read these rules before posting onto these specific communities. Understanding these rules will help you understand the purpose of this community.

Here is an example of reddiquettes for r/Cameras:

You only have so many strikes with Reddit before your account gets banned. But don’t worry about all that. Be your awesome self.

When you are on Reddit, don’t think of yourself as a YouTuber, think of yourself as a redditor, if you do, you’ll have a bright future on the platform.

4. Subreddits Where You Can Post Freely

While there are some subreddits that demand relevant content, some subreddits will allow you post your videos as long as 90% of your content are from another source aside from your YouTube channel, you won’t be considered spammy.

- r/YouTuber: Get critiques for your videos

- r/Videos: Post any video into the masses

- r/YTPL: Share a whole playlist

Because these subreddits are unfocused and loaded with a variety of content, it’s often tricky to find your specific audience there. Then again, you’ll never know.

Part 5: Snapchat for YouTube Channel Marketing

If your audience craves immediacy and exclusivity, then Snapchat is definitely the social media channel that you’d want to explore.

The ephemeral nature of Snapchat makes it a unique way of marketing your content as what you snap will only be available within 24 hours. Because what you post will only be available for a brief moment in time, those who are following you will dedicate their attention to your content knowing that if they miss it, they might never see it again.

This undivided attention cannot be recreated on Twitter, Facebook, or Reddit, as users can easily scroll pass your content.

The key is to get your audience a personalized experience on your Snapchat. What can you offer on Snapchat that they can’t get elsewhere?

1. Don’t Worry About Professionalism

Snapchat is young, fun, and silly. On Snapchat, your personality needs to be the fuel for your content.

Pull the curtains open and welcome your audience through the private window into your life. Treat your Snapchat audience less as a faceless crowd but as your friends and family. Take them on a private tour, show them unseen footage of your video, and don’t be afraid to use the filters, text, and theme to liven up your content.

Start following some popular YouTubers on Snapchat and you can quickly see how they are using it. Don’t use Snapchat as a place to perform, but instead a place for you to be spontaneous. Remember these content don’t last forever, so don’t take forever planning it out, just start doing it.

Promoting your Snapchat account can be hard if you are not a celebrity. Unlike Facebook, Twitter, or Instagram, there is no in-app discovery or suggested users feature in Snapchat. The user will have to search for who they want to follow. Unless someone already knows about you, it’s unlikely that they will be following you on Snapchat. This makes promoting your account to your viewers essential for growth.

YouTuber, Markiplier tweeting his Snapchat username.

Here are a few quick tips for promoting your Snapchat account.

- Make sure your Snapchat handle is present on your YouTube channel and other social media platforms.

- Make yourSnapchat snapcode your profile pic, so people can scan and connect with you.

- Get other Snapchatters to give you a shout-out on their account.

Marketing on social media is essential for not only growing your YouTube channel but your entire brand. If you like more content around social media marketing for your channel, join our community of YouTubers where we are always discussing new tactics and opportunities.

Is there a social media platform that you want to test out but not sure how? Leave a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

After uploading your video on YouTube, you may want to sit back and enjoy the massive uptick of views and subscribers. However, until you have established a big following on YouTube, only a few people are going to see your freshly published video… unless you share on social media.

So don’t relax yet, it’s time to spread the word about your video and channel on social media, such as Facebook, Twitter, Instagram, Snapchat, and Reddit.

Why is social media the best place to share your YouTube video? Let’s take a quick look at the statistics of some of the biggest social platforms in the world:

- Facebook has over 2.1 billion monthly active users.

- Instagram has approximately 800 million monthly active users.

- Twitter has approximately 330 million monthly active users.

- Reddit has approximately 330 million monthly active users.

- Snapchat has approximately 200 million monthly active users.

While your loyal viewers might watch your videos on YouTube, YouTube might not be the platform they spend the most time on.

Start by understanding your audience. If your YouTube channel is discussing fan theories for a popular television show, then Twitter and Reddit should be where you direct your efforts. If you are creating video content that has a lot of visual appeal, like travel or photography, then Instagram and Snapchat are better for cross-promotional content.

By promoting on the right social platform, there’s a better chance of discoverability. Additionally, branding that is consistent across all social media increases the trust among your viewers. Consistency does not mean simply putting the YouTube video onto Instagram or sharing it on Facebook.

Content is not one-size fits all!

Regardless of what platform your viewers are spending most of their time on, it’s important to understand how the community interacts. Sharing your video content on Facebook is different than on Reddit. What may be okay on one platform may come across as spam in another.

In this post, we will go through the best practices of sharing and engaging with your audience on 5 of the most popular social media channels.

Table of Content:

1. Instagram
2. Facebook
3. Twitter
4. Reddit
5. Snapchat

Part 1: Instagram for YouTube Channel Marketing

There is a lot of content today and therefore, audiences are more selective about how they choose to spend their time.

Take this example: Before you go to the theater to watch a movie, you might see a poster or a trailer first.

A movie poster lets you know this movie is coming to theatres and the trailer gives you a taste of what to expect before you buy the ticket and sit in the theater for two hours. If the promotional materials don’t entice, you wouldn’t go see the movie.

Instagram can work much in the same way for your YouTube channel. Your Instagram account can be a platform for attracting new viewers and hyping up your loyal following.

1. Using Bite-sized Snackable Content on Instagram

Images and one-minute long videos can engage with your users, help them work up an appetite for your videos, and direct them to your YouTube channel for more.

The great thing about Instagram — compared to YouTube — is that it’s easier to produce content for Instagram every day without exhausting your resources.

Be thinking about what you can post on to Instagram while you work on your YouTube video. You want a really attractive image or short video, which can be something you capture as you work on your long-form video: short preview or behind the scenes footage.

2. Share Your Life

Instagram allows you to consistently post content from your life. This allows you to connect with your audience as they discover more about you, so when it comes time for the YouTube video, they feel that have an established relationship with you.

They see your picture or video on their feed every day after all. You and your followers are practically friends.

While Instagram has multiple ways you can post onto the platform, we will talk about two very different strategies:

How YouTubers Should Post on Instagram Feed

When you post an image or a video onto Instagram directly it will be on your timeline and acts as a tile for your whole Instagram feed page. This piece of content will stay on your page forever, or until you delete it.

Like your YouTube videos, the content you post to your Instagram directly should have a cohesive theme that matches your branding. Keep an eye on your: -

- Aesthetic

- Caption

- Filter

As Instagram has grown in popularity, a lot of tools have been developed to help creators like yourself. Here are a few apps that you can include in your kit:

- VSCO: A photo editor app that will allow you to clean up and enhance details to really make your visuals pop.

- UNUM: An Instagram planner app that enables you to visualize and pre-plan your post.

- Later: A scheduling tool you can use to auto-publish to directly to Instagram.

- Planoly: Drag and drop scheduler and planner, allows you to see the whole grid before posting.

Here’s Liza Koshy’s Instagram feed. As you can see, she has a clear style and also a variety of content. If you haven’t heard of Liza Koshy and found her through Instagram, you get curious: “What does she do?” Instagram is fantastic for building intrigue and garnering interest.

Instagram: Liza Koshy

This will be a good place to post a teaser of your latest video, upload an inspiring image, or share an interesting piece of content that shows the world what you are all about.

Have a different type of content lined up. You don’t want someone to end up on your Instagram page and only see selfies or inspiring quotes.

You won’t know which type of content will hook your next fan… so experiment.

When you post onto Instagram directly, you can’t add a are unable to link in the caption. This has been a bane for marketers and creators since the beginning of Instagram.

Instagram: Pointless Blog

While Instagram is a great engagement platform, it hasn’t been the best channel for those who want to have a direct call to action. The old method was to direct the viewer to your Instagram bio where there is the only place to post a link.

However, once you’ve gained a large following (10K) you will be able to attached links in Instagram Story.

2. How YouTubers Should on Post Instagram Story

Instagram Story allows you to post a series of images and videos over the course of 24 hours. After that, the collection of content — or “story” — from that day disappears.

1. Don’t want your Instagram Story to disappear forever?

There is a feature called “Highlight” which archives your stories so that you can view them later, however, they will be kept on your Instagram profile page. This allows visitors to see your best stories and have prepared content even when you go 24 hours without posting something new.

Instagram: Marianna Hewitt

2. Use Instagram Story to Make an Announcement

While you are uploading your latest video to YouTube, go on Instagram Story and let your followers know.

Unlike posting directly to the Instagram timeline, once you reach a certain milestone, Instagram Story allows you to create a link right in the content. The ability to offer something timely and encourage the viewer to swipe up is a fantastic way to catch your audience when they are most interested in your content. By doing so, you redirect them from Instagram to your YouTube video.

Instagram: Jenn Im

Don’t think of Instagram Story as simply a mean for promoting your video, but a chance to give your loyal viewers an exclusive view into your process, allow them to get familiar with your personality and increase the exposure of your brand as a whole, solidifying your relationship.

Part 2: Facebook for YouTube Channel Marketing

Facebook is the world’s most popular social media platform. With that claim, it can help any new YouTuber find and grow their audience. It doesn’t matter if their channel is about fashion or karate, Facebook is an appropriate platform for interacting with the audience, as long as the content you share is relevant and click-worthy.

There are a number of ways to share content on Facebook:

- Sharing on your own personal timeline allows your Friends to see the content.

- Sharing directly to a particular group or person’s feed assures those in the group or that specific person will see the content.

- Sharing via a separate Page you’ve built for your YouTube channel allows those who are following the page to see the content.

1. Improve YouTube Video Thumbnail on Facebook

Facebook doesn’t make it easy for YouTubers to show their video on Facebook’s news feed, especially if it is hosted on YouTube.

When you post your video from YouTube directly to Facebook, it’ll look something like the image above. Unremarkable. While your audience can still view the video on the Facebook timeline, your fans scrolling by wouldn’t even notice it.

This is Facebook’s way of encouraging you to post videos directly to Facebook’s platform. Which is something you should consider as well, but as you are currently working to grow your YouTube channel, it’s good to focus on this task first.

Well, how do you make the post look better? There is a tool calledThumb Tube that gives you full sized image on Facebook:

Thumb Tube takes your YouTube video link and redirects it so it is now hosted on ThumbTube.com. Yet, anyone viewing the video there is watching on YouTube, not Facebook. This allows you to still capture all the views, likes, and comments on YouTube.

1. Managing a Facebook Page for Your YouTube Channel

Know this, Facebook has been around for over a decade, and establishing yourself on the social network in 2018 is not what it was like in the late ‘00s. Hard truths: building a following from scratch is going to be a lot of work.

1. Growing on Facebook is Hard

Before you go and start committing yourself to Facebook, consider your capacity and your audience: are you able to dedicate time and effort on Facebook? Is this the best platform to reach your viewers?

So Facebook is for you. How should you approach it?

2. Setup a Facebook Page for your YouTube Channel

This separates your personal account from your channel, allowing you to still have some autonomy. You don’t necessarily want your fans to be your friends… On top of that, having a separate page for your channel enables you to keep a consistent branding, which is important in getting more likes and subscribers.

To set up a separate Facebook Page:

1. Go to Facebook, and click “Pages” in the right-hand column

1. Click “Create Pages”
2. Let Facebook know whether your Page will be classified as a “Business or Brand” or a “Community or Public Figure”

1. Name your Page, preferably your YouTube channel name
2. Add Profile and Cover pictures
3. INVITE!

Treat your Facebook Page like another homepage for your channel. Landing on your page might be the first interaction the audience will have with your brand, so it is important that it is similar to your YouTube channel. This means, the logo has to match, the descriptions need to be aligned, and the cover photo should somewhat resemble your YouTube channel art.

Once you are confident that all the Facebook elements are consistent, it’s time to start marketing.

3. Invite Your Facebook Friends to Like Your Page

Your circle of friends will give you your initial burst needed to grow your YouTube channel, as they like and comment on your videos. The more engagement you get, the more impressions your post will earn not just from your friends, but from your friends’ friends. This expands your network.

However, don’t post the same thing over and over again. It’ll come across as spam to your followers, and it’ll also look lazy if someone lands on your page and see the same piece of content repeated on your news feed.

Facebook is best if you are consistently sharing a variety of content related to your channel.

This does not mean you have to be creating them all. If you were to post five times a week, perhaps only one of the post can be originally created by you. Curate content (i.e. blog, infographics, podcasts, images) that matches your audience’s interest. By always having engaging content that your fans are eager to like, share, and comment, this will give your videos more exposure when it is time to share it.

Pro Tip: Save time by scheduling your Facebook content ahead of time. By batching your Facebook content to be uploaded in one sitting, you can have a week to a month of content prepped ahead of time, so you can go back to focusing on YouTube.

Managing Facebook as a channel to build your YouTube audience can be very effective, but it is a lot of work in itself.

Managing Facebook involves:

- Posting content

- Responding to comments

- Engaging with Facebook groups

- Tube Ritual (Video Marketing YouTube Group)

- Beauty and the Vlog (Fashion and Beauty YouTube Group)

- Travel Vloggers United (Travel YouTube Group)

- Evaluating performance repeatedly

Don’t spread yourself too thin. If YouTube is your priority, all other social media communities should be complementary, not an obligation.

Part 3: Twitter for YouTube Channel Marketing

Unlike Facebook or Instagram, Twitter is a platform where you must be ready with a large amount of valuable content to share, otherwise, you will be lost in the noise. Don’t be afraid to tweet similar content throughout a day. As long as it is done well and isn’t misleading viewers, it wouldn’t be considered spam.

Twitter allows you to get in front of some of the most influential people on the Internet and stay on top of global trends. It is not always easy to get noticed on Twitter, but when your content really resonates, it’s also hard to be ignored.

1. Take Advantage of Trending Hashtags

In order to be successful on Twitter, you must be ready to jump onto a relevant trend. If you are talking about something that nobody is interested in, you might not be heard at all. Keep an eye on the most popular hashtags for that day and get involved with a conversation.

While you should definitely tweet and gain engagement for your YouTube videos, you will also need to tweet out other content.

Constantly keeping an eye on what the world is talking about gives you an idea of what is important to discuss. This may even help guide your next YouTube video.

2. Tag Brands and Influencers

Twitter is a great platform if your channel showcases brands, personalities, or influencers because it gives you the ability to get in front of them. Getting a big brand or an influencer to share your video can earn you a lot more Twitter followers as well as a lot more views to your channel.

An effective way for YouTubers to use Twitter is to be active during an event. If you know that the event will get a lot of attention and the content you are producing is relevant to that audience, then use the official hashtag, tag an attendee, and get that crowd who are actively engaged during the duration of the event to view your videos.

Creators sharing their thoughts on #VidCon

Connecting with people with a lot of clouts can increase your credibility on the topic you are covering.

However, in order for these high-influence people to notice your YouTube channel via Twitter, you must commit to building your Twitter account and audience.

If your Twitter account looks amateurish, for example: if you display picture is still an egg, then any attempts at reaching out to these big brands and influencers will be a loss. Stay active and over time you will gain a following to support you.

Part 4: Reddit for YouTube Channel Marketing

Reddit for YouTube creators can be an intimidating place. Reddit users (Redditors) can sniff out marketing material or misleading click-baits.

You can commit this sin on other platform and get away with it, but on Reddit, this type of posting at best will not be ignored and at worst roasted alive in front of the whole platform.

Because of the anonymity of Reddit’s user base, the comments for posts are often unfiltered.

1. Good Content Gets Seen and Discussed On Reddit

If you can tap into the community values of Reddit, contribute to conversations and share interesting and relevant content there might not be a better platform to grow your YouTube audience.

Many media organizations with a significant following are starting to use Reddit to find stories and viral content . The chances of being discovered on Reddit is much higher than on Twitter, as the upvote/downvote system gives your good work a higher platform to stand on while lowering the bad content to Reddit’s cellar.

2. Don’t Promote Yourself

Reddit is not a platform where you enter, drop your content in, and expect people to engage with it. For Redditors, this is intrusive and unappreciated.

Imagine being at a party and talking to your friends, and then someone you don’t know comes in and starts a conversation about the latest movie, singing a song and asking for feedback, or discussing the coolest restaurants in town. That would be annoying, right?

You cannot go into Reddit blasting your content, because it wasn’t welcomed content.

Before you can get people on Reddit to care about your YouTube channel, you must show them that you care about them — the community.

From day one, you need to be a part of the community, and your reason for being a part of the community cannot be because you want to share content. If you have a hidden agenda, you will be discovered.

3. Understand the Reddiquettes

When engaging on Reddit, you must abide by rules which are called “reddiquette.” There are global reddiquettes and then there are individual community reddiquette.

Global reddiquettes:

- Search for duplicate content before posting.

- Consume the content before voting.

- Act as you would in real life.

- And more.

3. Community reddiquettes

These are additional rules that the individual Reddit communities enforce. Be sure to read these rules before posting onto these specific communities. Understanding these rules will help you understand the purpose of this community.

Here is an example of reddiquettes for r/Cameras:

You only have so many strikes with Reddit before your account gets banned. But don’t worry about all that. Be your awesome self.

When you are on Reddit, don’t think of yourself as a YouTuber, think of yourself as a redditor, if you do, you’ll have a bright future on the platform.

4. Subreddits Where You Can Post Freely

While there are some subreddits that demand relevant content, some subreddits will allow you post your videos as long as 90% of your content are from another source aside from your YouTube channel, you won’t be considered spammy.

- r/YouTuber: Get critiques for your videos

- r/Videos: Post any video into the masses

- r/YTPL: Share a whole playlist

Because these subreddits are unfocused and loaded with a variety of content, it’s often tricky to find your specific audience there. Then again, you’ll never know.

Part 5: Snapchat for YouTube Channel Marketing

If your audience craves immediacy and exclusivity, then Snapchat is definitely the social media channel that you’d want to explore.

The ephemeral nature of Snapchat makes it a unique way of marketing your content as what you snap will only be available within 24 hours. Because what you post will only be available for a brief moment in time, those who are following you will dedicate their attention to your content knowing that if they miss it, they might never see it again.

This undivided attention cannot be recreated on Twitter, Facebook, or Reddit, as users can easily scroll pass your content.

The key is to get your audience a personalized experience on your Snapchat. What can you offer on Snapchat that they can’t get elsewhere?

1. Don’t Worry About Professionalism

Snapchat is young, fun, and silly. On Snapchat, your personality needs to be the fuel for your content.

Pull the curtains open and welcome your audience through the private window into your life. Treat your Snapchat audience less as a faceless crowd but as your friends and family. Take them on a private tour, show them unseen footage of your video, and don’t be afraid to use the filters, text, and theme to liven up your content.

Start following some popular YouTubers on Snapchat and you can quickly see how they are using it. Don’t use Snapchat as a place to perform, but instead a place for you to be spontaneous. Remember these content don’t last forever, so don’t take forever planning it out, just start doing it.

Promoting your Snapchat account can be hard if you are not a celebrity. Unlike Facebook, Twitter, or Instagram, there is no in-app discovery or suggested users feature in Snapchat. The user will have to search for who they want to follow. Unless someone already knows about you, it’s unlikely that they will be following you on Snapchat. This makes promoting your account to your viewers essential for growth.

YouTuber, Markiplier tweeting his Snapchat username.

Here are a few quick tips for promoting your Snapchat account.

- Make sure your Snapchat handle is present on your YouTube channel and other social media platforms.

- Make yourSnapchat snapcode your profile pic, so people can scan and connect with you.

- Get other Snapchatters to give you a shout-out on their account.

Marketing on social media is essential for not only growing your YouTube channel but your entire brand. If you like more content around social media marketing for your channel, join our community of YouTubers where we are always discussing new tactics and opportunities.

Is there a social media platform that you want to test out but not sure how? Leave a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

After uploading your video on YouTube, you may want to sit back and enjoy the massive uptick of views and subscribers. However, until you have established a big following on YouTube, only a few people are going to see your freshly published video… unless you share on social media.

So don’t relax yet, it’s time to spread the word about your video and channel on social media, such as Facebook, Twitter, Instagram, Snapchat, and Reddit.

Why is social media the best place to share your YouTube video? Let’s take a quick look at the statistics of some of the biggest social platforms in the world:

- Facebook has over 2.1 billion monthly active users.

- Instagram has approximately 800 million monthly active users.

- Twitter has approximately 330 million monthly active users.

- Reddit has approximately 330 million monthly active users.

- Snapchat has approximately 200 million monthly active users.

While your loyal viewers might watch your videos on YouTube, YouTube might not be the platform they spend the most time on.

Start by understanding your audience. If your YouTube channel is discussing fan theories for a popular television show, then Twitter and Reddit should be where you direct your efforts. If you are creating video content that has a lot of visual appeal, like travel or photography, then Instagram and Snapchat are better for cross-promotional content.

By promoting on the right social platform, there’s a better chance of discoverability. Additionally, branding that is consistent across all social media increases the trust among your viewers. Consistency does not mean simply putting the YouTube video onto Instagram or sharing it on Facebook.

Content is not one-size fits all!

Regardless of what platform your viewers are spending most of their time on, it’s important to understand how the community interacts. Sharing your video content on Facebook is different than on Reddit. What may be okay on one platform may come across as spam in another.

In this post, we will go through the best practices of sharing and engaging with your audience on 5 of the most popular social media channels.

Table of Content:

1. Instagram
2. Facebook
3. Twitter
4. Reddit
5. Snapchat

Part 1: Instagram for YouTube Channel Marketing

There is a lot of content today and therefore, audiences are more selective about how they choose to spend their time.

Take this example: Before you go to the theater to watch a movie, you might see a poster or a trailer first.

A movie poster lets you know this movie is coming to theatres and the trailer gives you a taste of what to expect before you buy the ticket and sit in the theater for two hours. If the promotional materials don’t entice, you wouldn’t go see the movie.

Instagram can work much in the same way for your YouTube channel. Your Instagram account can be a platform for attracting new viewers and hyping up your loyal following.

1. Using Bite-sized Snackable Content on Instagram

Images and one-minute long videos can engage with your users, help them work up an appetite for your videos, and direct them to your YouTube channel for more.

The great thing about Instagram — compared to YouTube — is that it’s easier to produce content for Instagram every day without exhausting your resources.

Be thinking about what you can post on to Instagram while you work on your YouTube video. You want a really attractive image or short video, which can be something you capture as you work on your long-form video: short preview or behind the scenes footage.

2. Share Your Life

Instagram allows you to consistently post content from your life. This allows you to connect with your audience as they discover more about you, so when it comes time for the YouTube video, they feel that have an established relationship with you.

They see your picture or video on their feed every day after all. You and your followers are practically friends.

While Instagram has multiple ways you can post onto the platform, we will talk about two very different strategies:

How YouTubers Should Post on Instagram Feed

When you post an image or a video onto Instagram directly it will be on your timeline and acts as a tile for your whole Instagram feed page. This piece of content will stay on your page forever, or until you delete it.

Like your YouTube videos, the content you post to your Instagram directly should have a cohesive theme that matches your branding. Keep an eye on your: -

- Aesthetic

- Caption

- Filter

As Instagram has grown in popularity, a lot of tools have been developed to help creators like yourself. Here are a few apps that you can include in your kit:

- VSCO: A photo editor app that will allow you to clean up and enhance details to really make your visuals pop.

- UNUM: An Instagram planner app that enables you to visualize and pre-plan your post.

- Later: A scheduling tool you can use to auto-publish to directly to Instagram.

- Planoly: Drag and drop scheduler and planner, allows you to see the whole grid before posting.

Here’s Liza Koshy’s Instagram feed. As you can see, she has a clear style and also a variety of content. If you haven’t heard of Liza Koshy and found her through Instagram, you get curious: “What does she do?” Instagram is fantastic for building intrigue and garnering interest.

Instagram: Liza Koshy

This will be a good place to post a teaser of your latest video, upload an inspiring image, or share an interesting piece of content that shows the world what you are all about.

Have a different type of content lined up. You don’t want someone to end up on your Instagram page and only see selfies or inspiring quotes.

You won’t know which type of content will hook your next fan… so experiment.

When you post onto Instagram directly, you can’t add a are unable to link in the caption. This has been a bane for marketers and creators since the beginning of Instagram.

Instagram: Pointless Blog

While Instagram is a great engagement platform, it hasn’t been the best channel for those who want to have a direct call to action. The old method was to direct the viewer to your Instagram bio where there is the only place to post a link.

However, once you’ve gained a large following (10K) you will be able to attached links in Instagram Story.

2. How YouTubers Should on Post Instagram Story

Instagram Story allows you to post a series of images and videos over the course of 24 hours. After that, the collection of content — or “story” — from that day disappears.

1. Don’t want your Instagram Story to disappear forever?

There is a feature called “Highlight” which archives your stories so that you can view them later, however, they will be kept on your Instagram profile page. This allows visitors to see your best stories and have prepared content even when you go 24 hours without posting something new.

Instagram: Marianna Hewitt

2. Use Instagram Story to Make an Announcement

While you are uploading your latest video to YouTube, go on Instagram Story and let your followers know.

Unlike posting directly to the Instagram timeline, once you reach a certain milestone, Instagram Story allows you to create a link right in the content. The ability to offer something timely and encourage the viewer to swipe up is a fantastic way to catch your audience when they are most interested in your content. By doing so, you redirect them from Instagram to your YouTube video.

Instagram: Jenn Im

Don’t think of Instagram Story as simply a mean for promoting your video, but a chance to give your loyal viewers an exclusive view into your process, allow them to get familiar with your personality and increase the exposure of your brand as a whole, solidifying your relationship.

Part 2: Facebook for YouTube Channel Marketing

Facebook is the world’s most popular social media platform. With that claim, it can help any new YouTuber find and grow their audience. It doesn’t matter if their channel is about fashion or karate, Facebook is an appropriate platform for interacting with the audience, as long as the content you share is relevant and click-worthy.

There are a number of ways to share content on Facebook:

- Sharing on your own personal timeline allows your Friends to see the content.

- Sharing directly to a particular group or person’s feed assures those in the group or that specific person will see the content.

- Sharing via a separate Page you’ve built for your YouTube channel allows those who are following the page to see the content.

1. Improve YouTube Video Thumbnail on Facebook

Facebook doesn’t make it easy for YouTubers to show their video on Facebook’s news feed, especially if it is hosted on YouTube.

When you post your video from YouTube directly to Facebook, it’ll look something like the image above. Unremarkable. While your audience can still view the video on the Facebook timeline, your fans scrolling by wouldn’t even notice it.

This is Facebook’s way of encouraging you to post videos directly to Facebook’s platform. Which is something you should consider as well, but as you are currently working to grow your YouTube channel, it’s good to focus on this task first.

Well, how do you make the post look better? There is a tool calledThumb Tube that gives you full sized image on Facebook:

Thumb Tube takes your YouTube video link and redirects it so it is now hosted on ThumbTube.com. Yet, anyone viewing the video there is watching on YouTube, not Facebook. This allows you to still capture all the views, likes, and comments on YouTube.

1. Managing a Facebook Page for Your YouTube Channel

Know this, Facebook has been around for over a decade, and establishing yourself on the social network in 2018 is not what it was like in the late ‘00s. Hard truths: building a following from scratch is going to be a lot of work.

1. Growing on Facebook is Hard

Before you go and start committing yourself to Facebook, consider your capacity and your audience: are you able to dedicate time and effort on Facebook? Is this the best platform to reach your viewers?

So Facebook is for you. How should you approach it?

2. Setup a Facebook Page for your YouTube Channel

This separates your personal account from your channel, allowing you to still have some autonomy. You don’t necessarily want your fans to be your friends… On top of that, having a separate page for your channel enables you to keep a consistent branding, which is important in getting more likes and subscribers.

To set up a separate Facebook Page:

1. Go to Facebook, and click “Pages” in the right-hand column

1. Click “Create Pages”
2. Let Facebook know whether your Page will be classified as a “Business or Brand” or a “Community or Public Figure”

1. Name your Page, preferably your YouTube channel name
2. Add Profile and Cover pictures
3. INVITE!

Treat your Facebook Page like another homepage for your channel. Landing on your page might be the first interaction the audience will have with your brand, so it is important that it is similar to your YouTube channel. This means, the logo has to match, the descriptions need to be aligned, and the cover photo should somewhat resemble your YouTube channel art.

Once you are confident that all the Facebook elements are consistent, it’s time to start marketing.

3. Invite Your Facebook Friends to Like Your Page

Your circle of friends will give you your initial burst needed to grow your YouTube channel, as they like and comment on your videos. The more engagement you get, the more impressions your post will earn not just from your friends, but from your friends’ friends. This expands your network.

However, don’t post the same thing over and over again. It’ll come across as spam to your followers, and it’ll also look lazy if someone lands on your page and see the same piece of content repeated on your news feed.

Facebook is best if you are consistently sharing a variety of content related to your channel.

This does not mean you have to be creating them all. If you were to post five times a week, perhaps only one of the post can be originally created by you. Curate content (i.e. blog, infographics, podcasts, images) that matches your audience’s interest. By always having engaging content that your fans are eager to like, share, and comment, this will give your videos more exposure when it is time to share it.

Pro Tip: Save time by scheduling your Facebook content ahead of time. By batching your Facebook content to be uploaded in one sitting, you can have a week to a month of content prepped ahead of time, so you can go back to focusing on YouTube.

Managing Facebook as a channel to build your YouTube audience can be very effective, but it is a lot of work in itself.

Managing Facebook involves:

- Posting content

- Responding to comments

- Engaging with Facebook groups

- Tube Ritual (Video Marketing YouTube Group)

- Beauty and the Vlog (Fashion and Beauty YouTube Group)

- Travel Vloggers United (Travel YouTube Group)

- Evaluating performance repeatedly

Don’t spread yourself too thin. If YouTube is your priority, all other social media communities should be complementary, not an obligation.

Part 3: Twitter for YouTube Channel Marketing

Unlike Facebook or Instagram, Twitter is a platform where you must be ready with a large amount of valuable content to share, otherwise, you will be lost in the noise. Don’t be afraid to tweet similar content throughout a day. As long as it is done well and isn’t misleading viewers, it wouldn’t be considered spam.

Twitter allows you to get in front of some of the most influential people on the Internet and stay on top of global trends. It is not always easy to get noticed on Twitter, but when your content really resonates, it’s also hard to be ignored.

1. Take Advantage of Trending Hashtags

In order to be successful on Twitter, you must be ready to jump onto a relevant trend. If you are talking about something that nobody is interested in, you might not be heard at all. Keep an eye on the most popular hashtags for that day and get involved with a conversation.

While you should definitely tweet and gain engagement for your YouTube videos, you will also need to tweet out other content.

Constantly keeping an eye on what the world is talking about gives you an idea of what is important to discuss. This may even help guide your next YouTube video.

2. Tag Brands and Influencers

Twitter is a great platform if your channel showcases brands, personalities, or influencers because it gives you the ability to get in front of them. Getting a big brand or an influencer to share your video can earn you a lot more Twitter followers as well as a lot more views to your channel.

An effective way for YouTubers to use Twitter is to be active during an event. If you know that the event will get a lot of attention and the content you are producing is relevant to that audience, then use the official hashtag, tag an attendee, and get that crowd who are actively engaged during the duration of the event to view your videos.

Creators sharing their thoughts on #VidCon

Connecting with people with a lot of clouts can increase your credibility on the topic you are covering.

However, in order for these high-influence people to notice your YouTube channel via Twitter, you must commit to building your Twitter account and audience.

If your Twitter account looks amateurish, for example: if you display picture is still an egg, then any attempts at reaching out to these big brands and influencers will be a loss. Stay active and over time you will gain a following to support you.

Part 4: Reddit for YouTube Channel Marketing

Reddit for YouTube creators can be an intimidating place. Reddit users (Redditors) can sniff out marketing material or misleading click-baits.

You can commit this sin on other platform and get away with it, but on Reddit, this type of posting at best will not be ignored and at worst roasted alive in front of the whole platform.

Because of the anonymity of Reddit’s user base, the comments for posts are often unfiltered.

1. Good Content Gets Seen and Discussed On Reddit

If you can tap into the community values of Reddit, contribute to conversations and share interesting and relevant content there might not be a better platform to grow your YouTube audience.

Many media organizations with a significant following are starting to use Reddit to find stories and viral content . The chances of being discovered on Reddit is much higher than on Twitter, as the upvote/downvote system gives your good work a higher platform to stand on while lowering the bad content to Reddit’s cellar.

2. Don’t Promote Yourself

Reddit is not a platform where you enter, drop your content in, and expect people to engage with it. For Redditors, this is intrusive and unappreciated.

Imagine being at a party and talking to your friends, and then someone you don’t know comes in and starts a conversation about the latest movie, singing a song and asking for feedback, or discussing the coolest restaurants in town. That would be annoying, right?

You cannot go into Reddit blasting your content, because it wasn’t welcomed content.

Before you can get people on Reddit to care about your YouTube channel, you must show them that you care about them — the community.

From day one, you need to be a part of the community, and your reason for being a part of the community cannot be because you want to share content. If you have a hidden agenda, you will be discovered.

3. Understand the Reddiquettes

When engaging on Reddit, you must abide by rules which are called “reddiquette.” There are global reddiquettes and then there are individual community reddiquette.

Global reddiquettes:

- Search for duplicate content before posting.

- Consume the content before voting.

- Act as you would in real life.

- And more.

3. Community reddiquettes

These are additional rules that the individual Reddit communities enforce. Be sure to read these rules before posting onto these specific communities. Understanding these rules will help you understand the purpose of this community.

Here is an example of reddiquettes for r/Cameras:

You only have so many strikes with Reddit before your account gets banned. But don’t worry about all that. Be your awesome self.

When you are on Reddit, don’t think of yourself as a YouTuber, think of yourself as a redditor, if you do, you’ll have a bright future on the platform.

4. Subreddits Where You Can Post Freely

While there are some subreddits that demand relevant content, some subreddits will allow you post your videos as long as 90% of your content are from another source aside from your YouTube channel, you won’t be considered spammy.

- r/YouTuber: Get critiques for your videos

- r/Videos: Post any video into the masses

- r/YTPL: Share a whole playlist

Because these subreddits are unfocused and loaded with a variety of content, it’s often tricky to find your specific audience there. Then again, you’ll never know.

Part 5: Snapchat for YouTube Channel Marketing

If your audience craves immediacy and exclusivity, then Snapchat is definitely the social media channel that you’d want to explore.

The ephemeral nature of Snapchat makes it a unique way of marketing your content as what you snap will only be available within 24 hours. Because what you post will only be available for a brief moment in time, those who are following you will dedicate their attention to your content knowing that if they miss it, they might never see it again.

This undivided attention cannot be recreated on Twitter, Facebook, or Reddit, as users can easily scroll pass your content.

The key is to get your audience a personalized experience on your Snapchat. What can you offer on Snapchat that they can’t get elsewhere?

1. Don’t Worry About Professionalism

Snapchat is young, fun, and silly. On Snapchat, your personality needs to be the fuel for your content.

Pull the curtains open and welcome your audience through the private window into your life. Treat your Snapchat audience less as a faceless crowd but as your friends and family. Take them on a private tour, show them unseen footage of your video, and don’t be afraid to use the filters, text, and theme to liven up your content.

Start following some popular YouTubers on Snapchat and you can quickly see how they are using it. Don’t use Snapchat as a place to perform, but instead a place for you to be spontaneous. Remember these content don’t last forever, so don’t take forever planning it out, just start doing it.

Promoting your Snapchat account can be hard if you are not a celebrity. Unlike Facebook, Twitter, or Instagram, there is no in-app discovery or suggested users feature in Snapchat. The user will have to search for who they want to follow. Unless someone already knows about you, it’s unlikely that they will be following you on Snapchat. This makes promoting your account to your viewers essential for growth.

YouTuber, Markiplier tweeting his Snapchat username.

Here are a few quick tips for promoting your Snapchat account.

- Make sure your Snapchat handle is present on your YouTube channel and other social media platforms.

- Make yourSnapchat snapcode your profile pic, so people can scan and connect with you.

- Get other Snapchatters to give you a shout-out on their account.

Marketing on social media is essential for not only growing your YouTube channel but your entire brand. If you like more content around social media marketing for your channel, join our community of YouTubers where we are always discussing new tactics and opportunities.

Is there a social media platform that you want to test out but not sure how? Leave a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Proven ASMR Techniques and the Best Microphone Options

Best ASMR Microphones

Richard Bennett

Mar 27, 2024• Proven solutions

ASMR can be triggered by visual, audio, and tactile stimuli, which is the reason why most YouTubers who produce this type of content dedicate a lot of attention to the image and sound quality.

Furthermore, the vast majority of ASMR videos you can find on YouTube utilizes audio triggers to spark the autonomous sensory meridian response in one form or the other. Consequently, the quality of the audio recording determines whether or not your videos will be able to trigger ASMR. That’s why we selected some of the ASMR microphones novice and seasoned YouTubers can use to record the audio for their ASMR YouTube videos.

Part 1: Which Features Should an ASMR Microphone Have?

Thinking that you can use any microphone you can lay your hands on to record sound for you ASMR videos is a mistake, because the quality of the recording may not be at a satisfactory level if your microphone is producing a lot of self-noise or if it is not able to pick up soft noises.

Let’s take a closer look at the features and ASMR microphone should have.

1. The mic’s source of power

A microphone can draw power from two sources, as you can either connect it to a computer via a USB cable or you can use an XLR cable to connect the device to an external power source.

The so-called Phantom Power can be any type of adapter or audio recorder that supplies a microphone with power. All professional condenser microphones are connected to a power source through an XLR connection although some mics can have a built-in phantom power source that requires only an AA battery to function normally.

2. The microphone’s recording direction

Although there are a number of direction categories of microphones, ASMR content produces commonly use Omnidirectional and Binaural mics.

As its name suggests, an omnidirectional microphone can pick up sounds from all sides, which makes it a good option if you want to record ambient sounds like brushing or tapping. However, you should also keep in mind that this type of microphone can capture background noises which may impact the overall quality of the recording.

The binaural mics are composed of two microphones are used to record the left and right channel separately. You don’t necessarily have to get a binaural microphone in order to create a binaural audio recording since you can just use two different microphones to record the left and right channels individually.

3. The level of self-noise a microphone makes

Recording low sounds can be challenging if your microphone is creating humming or crackling noises automatically. The so-called self-noise level a microphone makes is quantified in A-weighted decibels, and ideally, you should get a mic that makes around 15dBA in order to keep sounds a microphone produces automatically at the very minimum.

Besides the self-noise, you should also look into S/N (Signal to Noise Ratio) that depicts the ratio of signal power to noise power. A mic that has approximately 80dBA or more should enable you to record low voices without having to worry about the unwanted noises.

Part 2: What Are The Best Budget ASMR Microphones for Beginners?

If you are thinking about starting an ASMR YouTube channel, you don’t have to get a professional microphone right away, because there lots of affordable mics that will enable you to create crystal-clear audio recordings.

We’ve shortlisted a few of the best budget ASMR microphones for beginners on the market with the aim to help you narrow down your choices. Here’s what they have to offer.

1. Tascam DR-05X Stereo Handheld Digital Recorder

Price: $89.99

This versatile digital recorder can be used for different purposes that range from capturing audio for podcasts to recording your personal notes. The Tascam DR-05X is equipped with a pair of dual condenser microphones that enable you to record low or high sounds with the same level of efficiency.

The device is powered by two AA batteries and it can record for almost 18 hours continually before you have to change the batteries. The Tascam DR-05X’s interface is intuitive which allows you to adjust audio levels, delete a take you didn’t like, or add markers to a recording effortlessly.

What’s more, this handheld digital recorder has a USB port which enables you to connect it to a computer and use it to record audio during live streams or while creating a new ASMR video for your YouTube channel. Nonetheless, this omnidirectional digital recorder doesn’t have an XLR jack and you can’t use it to capture sound from professional microphones.

2. Blue Yeti USB Microphone

Price: $129.99

Arguably the most popular microphone within YouTube’s ASMR community Blue Yeti USB microphone is a versatile mic you can use to record ambient sounds and vocals. The microphone has three condenser capsules which enables you to record audio with it in a broad range of different contexts.

In addition, you can switch between stereo, omnidirectional, cardioid, and bidirectional pattern modes and choose the direction from which the microphone is going to pick up sounds. Blue Yeti has the 20 Hz to 20 kHz frequency response and it features the mute and gain buttons so that you can quickly adjust this value even if you are still recording.

The mic’s signal to noise ratio is 100dBA which means that it produces a minimum amount of noises while you’re recording low sounds. You can use this mic on Windows XP and all other later versions of the OS as well as macOS X or higher.

3. Zoom H4N Pro

Price: $218.99

Yet another digital recorder that is frequently used to capture the audio for ASMR videos. Zoom H4N Pro is equipped with x/Y stereo microphones capable of recording audio at 140dBA SPA and it offers the possibility to record sound on four channels.

What’s more, this device enables you to create 24-bit audio files that can have up to 96kHz, while its output level is set to -10dBu. Zoom H4N Pro has two XLR/TRS jacks that are equipped with locking connectors as well as a 400 W monaural speaker.

Besides connecting XLR microphones to this digital recorder, you can also connect the device to your computer or a Smartphone through its USB port. The device supports SD cards that have up to 32GB of storage space, which means that you can record hours of audio without having to worry about the size of these files.

4. Blue Microphones Baby Bottle SL Large-Diaphragm Condenser Microphone

Price: $399.99

Music industry professionals have been using microphones manufactured by Blue Microphones for decades, which is why it is hardly surprising that their Baby Bottle mic is one of the best ASMR microphones on the market.

This is a cardioid microphone that utilizes the pressure gradient to pick up sounds from all directions. In addition, the device has a large-diaphragm capsule that enables it to produce sounds that are clear and rich in detail.

Moreover, this model has a high pass filter and -20dBA pad that ensures you can record high and soft sounds with the same level of quality. The noise level of this USB microphone is 87dbA which means that it doesn’t create humming sounds while it is recording low sounds. In addition, the microphone’s vintage design makes it a trendy option for all ASMR video content creators in search of a powerful and esthetically pleasing microphone.

Part 3: Which High-End ASMR Mics You Should Try?

As your ASMR YouTube channel grows, the quality of the audio recordings you create is becoming increasingly important, because it impacts the overall quality of the content you’re sharing with your followers.

In case you’re looking for a microphone that is going to improve the quality of your audio recordings you should check out the mics below.

1. Rode NT1-A Stereo Vocal Condenser Microphone

Price: $439.00

Rode is probably the most famous microphone manufacturer in the world, as the company produced some of the best mics ever created. Their NT1-A Stereo Vocal Condenser Microphone features a 1’’ capsule that contains a gold plated diaphragm. The mic has a cardioid polar pattern and its maximum SPL capability cannot exceed 137dBSPL.

Moreover, you can pair two of the NT1-A microphones if you want to create a stereo or binaural recordings. This Rode’s model has a noise level of just 5dB, which makes it one of the best studio microphones on the market.

This mic requires one A battery to function, and it only has an XRL jack, which means that you cannot connect it to a computer via a USB cable. Although its price may seem a bit steep, the audio quality this microphone can produce more than justifies the high cost.

2. 3Dio FS Pro II

Price: $2, 057.88

In case you want to record your ASMR videos with a microphone that meets the highest industry standards, then 3Dio FS Pro II is one of the best choices you have at your disposal. The microphone has the shape of human ears and like all omnidirectional microphones, it can pick up sounds from all directions.

This model has two XLR jacks and a 3.5mm stereo output jack so that you can connect it to a 16-channel mixer or different types of audio recording devices. 3Dio FS Pro II needs 48 V to run normally and it uses 1.9 V batteries that can provide you with up 300 hours of recording time.

The microphone is designed to imitate the way human beings hear by preserving the direction from which the sound came. This means that the listeners of your ASMR recordings are going to be able to detect the direction from which the sounds are coming from.

We’ve summarized the key features of the mics mentioned above for helping you making a quick decision.

Product name	Polar Pattern	Self-noise / S/N ratio	Power Source type	Best for	Price
Tascam DR-05X	Stereo, omnidirectional	92dB	USB	Whispers and low sounds	$89.99
Blue Yeti	Bidirectional, omnidirectional, cardioid, stereo	100dB	USB	Low and high sounds	$129.99
Zoom H4N Pro	Stereo, omnidirectional	140dB	USB	Whispers and ambient sounds	$218.99
Blue Microphones Baby Bottle SL Large-Diaphragm Condenser Microphone	Cardioid	87dB	Phantom power	Whispers and ambient sounds	$399.99
Rode NT1-A Stereo	Cardioid or binaural	5dB	Phantom power	Ambient sounds and voice recordings	$439.00
3Dio FS Pro II	Binaural, omnidirectional	14dB	Phantom power	Ambient sounds and voice recordings	$2, 057.88

Part 4: Frequently Asked Questions About ASMR Microphones

1. Should I use a USB or XLR microphone for ASMR recordings?

Although both USB and XLR microphones are frequently used to capture ASMR recordings, and XLR microphone produces a much better sound quality. So, if you want to prioritize the audio quality you should record all your ASMR videos with an XLR microphone.

However, there are quite a few affordable USB mics on the market that will enable you to capture sound in decent quality at a relatively low price.

2. Which type of microphone should be used to record ASMR sounds?

Condenser microphones are a much better option than the dynamic mics because they pick up soft sounds easily. Also, getting an XLR mic is usually a better choice than opting for a USB mic.

3. Is an omnidirectional microphone better for ASMR than the binaural mic?

The answer to this question depends on the type of ASMR video you want to create. If it is important for you to capture tapping or scratching sounds from all sides then you should choose an omnidirectional microphone.

A binaural mic will enable you to create a more immersive audio recording, but they are also more expensive.

Conclusion

In the world of video production, the quality of your equipment often determines how good the final product is going to be. That’s why a good microphone is one of the essential items for an ASMR artist.

Finding a good microphone you can use to record ASMR sounds shouldn’t be too difficult, because you can get a high-quality option in different price tiers. If you are on a budget, then a microphone like Blue Yeti may be a great choice, because it lets you choose between different polar patterns and it produces a great quality of sound.

On the other hand, 3Dio FS Pro II or Rode NT1-A Stereo microphones are worth investing in because they will enable you to record sound at a professional level.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

ASMR can be triggered by visual, audio, and tactile stimuli, which is the reason why most YouTubers who produce this type of content dedicate a lot of attention to the image and sound quality.

Furthermore, the vast majority of ASMR videos you can find on YouTube utilizes audio triggers to spark the autonomous sensory meridian response in one form or the other. Consequently, the quality of the audio recording determines whether or not your videos will be able to trigger ASMR. That’s why we selected some of the ASMR microphones novice and seasoned YouTubers can use to record the audio for their ASMR YouTube videos.

Part 1: Which Features Should an ASMR Microphone Have?

Thinking that you can use any microphone you can lay your hands on to record sound for you ASMR videos is a mistake, because the quality of the recording may not be at a satisfactory level if your microphone is producing a lot of self-noise or if it is not able to pick up soft noises.

Let’s take a closer look at the features and ASMR microphone should have.

1. The mic’s source of power

A microphone can draw power from two sources, as you can either connect it to a computer via a USB cable or you can use an XLR cable to connect the device to an external power source.

The so-called Phantom Power can be any type of adapter or audio recorder that supplies a microphone with power. All professional condenser microphones are connected to a power source through an XLR connection although some mics can have a built-in phantom power source that requires only an AA battery to function normally.

2. The microphone’s recording direction

Although there are a number of direction categories of microphones, ASMR content produces commonly use Omnidirectional and Binaural mics.

As its name suggests, an omnidirectional microphone can pick up sounds from all sides, which makes it a good option if you want to record ambient sounds like brushing or tapping. However, you should also keep in mind that this type of microphone can capture background noises which may impact the overall quality of the recording.

The binaural mics are composed of two microphones are used to record the left and right channel separately. You don’t necessarily have to get a binaural microphone in order to create a binaural audio recording since you can just use two different microphones to record the left and right channels individually.

3. The level of self-noise a microphone makes

Recording low sounds can be challenging if your microphone is creating humming or crackling noises automatically. The so-called self-noise level a microphone makes is quantified in A-weighted decibels, and ideally, you should get a mic that makes around 15dBA in order to keep sounds a microphone produces automatically at the very minimum.

Besides the self-noise, you should also look into S/N (Signal to Noise Ratio) that depicts the ratio of signal power to noise power. A mic that has approximately 80dBA or more should enable you to record low voices without having to worry about the unwanted noises.

Part 2: What Are The Best Budget ASMR Microphones for Beginners?

If you are thinking about starting an ASMR YouTube channel, you don’t have to get a professional microphone right away, because there lots of affordable mics that will enable you to create crystal-clear audio recordings.

We’ve shortlisted a few of the best budget ASMR microphones for beginners on the market with the aim to help you narrow down your choices. Here’s what they have to offer.

1. Tascam DR-05X Stereo Handheld Digital Recorder

Price: $89.99

This versatile digital recorder can be used for different purposes that range from capturing audio for podcasts to recording your personal notes. The Tascam DR-05X is equipped with a pair of dual condenser microphones that enable you to record low or high sounds with the same level of efficiency.

The device is powered by two AA batteries and it can record for almost 18 hours continually before you have to change the batteries. The Tascam DR-05X’s interface is intuitive which allows you to adjust audio levels, delete a take you didn’t like, or add markers to a recording effortlessly.

What’s more, this handheld digital recorder has a USB port which enables you to connect it to a computer and use it to record audio during live streams or while creating a new ASMR video for your YouTube channel. Nonetheless, this omnidirectional digital recorder doesn’t have an XLR jack and you can’t use it to capture sound from professional microphones.

2. Blue Yeti USB Microphone

Price: $129.99

Arguably the most popular microphone within YouTube’s ASMR community Blue Yeti USB microphone is a versatile mic you can use to record ambient sounds and vocals. The microphone has three condenser capsules which enables you to record audio with it in a broad range of different contexts.

In addition, you can switch between stereo, omnidirectional, cardioid, and bidirectional pattern modes and choose the direction from which the microphone is going to pick up sounds. Blue Yeti has the 20 Hz to 20 kHz frequency response and it features the mute and gain buttons so that you can quickly adjust this value even if you are still recording.

The mic’s signal to noise ratio is 100dBA which means that it produces a minimum amount of noises while you’re recording low sounds. You can use this mic on Windows XP and all other later versions of the OS as well as macOS X or higher.

3. Zoom H4N Pro

Price: $218.99

Yet another digital recorder that is frequently used to capture the audio for ASMR videos. Zoom H4N Pro is equipped with x/Y stereo microphones capable of recording audio at 140dBA SPA and it offers the possibility to record sound on four channels.

What’s more, this device enables you to create 24-bit audio files that can have up to 96kHz, while its output level is set to -10dBu. Zoom H4N Pro has two XLR/TRS jacks that are equipped with locking connectors as well as a 400 W monaural speaker.

Besides connecting XLR microphones to this digital recorder, you can also connect the device to your computer or a Smartphone through its USB port. The device supports SD cards that have up to 32GB of storage space, which means that you can record hours of audio without having to worry about the size of these files.

4. Blue Microphones Baby Bottle SL Large-Diaphragm Condenser Microphone

Price: $399.99

Music industry professionals have been using microphones manufactured by Blue Microphones for decades, which is why it is hardly surprising that their Baby Bottle mic is one of the best ASMR microphones on the market.

This is a cardioid microphone that utilizes the pressure gradient to pick up sounds from all directions. In addition, the device has a large-diaphragm capsule that enables it to produce sounds that are clear and rich in detail.

Moreover, this model has a high pass filter and -20dBA pad that ensures you can record high and soft sounds with the same level of quality. The noise level of this USB microphone is 87dbA which means that it doesn’t create humming sounds while it is recording low sounds. In addition, the microphone’s vintage design makes it a trendy option for all ASMR video content creators in search of a powerful and esthetically pleasing microphone.

Part 3: Which High-End ASMR Mics You Should Try?

As your ASMR YouTube channel grows, the quality of the audio recordings you create is becoming increasingly important, because it impacts the overall quality of the content you’re sharing with your followers.

In case you’re looking for a microphone that is going to improve the quality of your audio recordings you should check out the mics below.

1. Rode NT1-A Stereo Vocal Condenser Microphone

Price: $439.00

Rode is probably the most famous microphone manufacturer in the world, as the company produced some of the best mics ever created. Their NT1-A Stereo Vocal Condenser Microphone features a 1’’ capsule that contains a gold plated diaphragm. The mic has a cardioid polar pattern and its maximum SPL capability cannot exceed 137dBSPL.

Moreover, you can pair two of the NT1-A microphones if you want to create a stereo or binaural recordings. This Rode’s model has a noise level of just 5dB, which makes it one of the best studio microphones on the market.

This mic requires one A battery to function, and it only has an XRL jack, which means that you cannot connect it to a computer via a USB cable. Although its price may seem a bit steep, the audio quality this microphone can produce more than justifies the high cost.

2. 3Dio FS Pro II

Price: $2, 057.88

In case you want to record your ASMR videos with a microphone that meets the highest industry standards, then 3Dio FS Pro II is one of the best choices you have at your disposal. The microphone has the shape of human ears and like all omnidirectional microphones, it can pick up sounds from all directions.

This model has two XLR jacks and a 3.5mm stereo output jack so that you can connect it to a 16-channel mixer or different types of audio recording devices. 3Dio FS Pro II needs 48 V to run normally and it uses 1.9 V batteries that can provide you with up 300 hours of recording time.

The microphone is designed to imitate the way human beings hear by preserving the direction from which the sound came. This means that the listeners of your ASMR recordings are going to be able to detect the direction from which the sounds are coming from.

We’ve summarized the key features of the mics mentioned above for helping you making a quick decision.

Product name	Polar Pattern	Self-noise / S/N ratio	Power Source type	Best for	Price
Tascam DR-05X	Stereo, omnidirectional	92dB	USB	Whispers and low sounds	$89.99
Blue Yeti	Bidirectional, omnidirectional, cardioid, stereo	100dB	USB	Low and high sounds	$129.99
Zoom H4N Pro	Stereo, omnidirectional	140dB	USB	Whispers and ambient sounds	$218.99
Blue Microphones Baby Bottle SL Large-Diaphragm Condenser Microphone	Cardioid	87dB	Phantom power	Whispers and ambient sounds	$399.99
Rode NT1-A Stereo	Cardioid or binaural	5dB	Phantom power	Ambient sounds and voice recordings	$439.00
3Dio FS Pro II	Binaural, omnidirectional	14dB	Phantom power	Ambient sounds and voice recordings	$2, 057.88

Part 4: Frequently Asked Questions About ASMR Microphones

1. Should I use a USB or XLR microphone for ASMR recordings?

Although both USB and XLR microphones are frequently used to capture ASMR recordings, and XLR microphone produces a much better sound quality. So, if you want to prioritize the audio quality you should record all your ASMR videos with an XLR microphone.

However, there are quite a few affordable USB mics on the market that will enable you to capture sound in decent quality at a relatively low price.

2. Which type of microphone should be used to record ASMR sounds?

Condenser microphones are a much better option than the dynamic mics because they pick up soft sounds easily. Also, getting an XLR mic is usually a better choice than opting for a USB mic.

3. Is an omnidirectional microphone better for ASMR than the binaural mic?

The answer to this question depends on the type of ASMR video you want to create. If it is important for you to capture tapping or scratching sounds from all sides then you should choose an omnidirectional microphone.

A binaural mic will enable you to create a more immersive audio recording, but they are also more expensive.

Conclusion

In the world of video production, the quality of your equipment often determines how good the final product is going to be. That’s why a good microphone is one of the essential items for an ASMR artist.

Finding a good microphone you can use to record ASMR sounds shouldn’t be too difficult, because you can get a high-quality option in different price tiers. If you are on a budget, then a microphone like Blue Yeti may be a great choice, because it lets you choose between different polar patterns and it produces a great quality of sound.

On the other hand, 3Dio FS Pro II or Rode NT1-A Stereo microphones are worth investing in because they will enable you to record sound at a professional level.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

ASMR can be triggered by visual, audio, and tactile stimuli, which is the reason why most YouTubers who produce this type of content dedicate a lot of attention to the image and sound quality.

Furthermore, the vast majority of ASMR videos you can find on YouTube utilizes audio triggers to spark the autonomous sensory meridian response in one form or the other. Consequently, the quality of the audio recording determines whether or not your videos will be able to trigger ASMR. That’s why we selected some of the ASMR microphones novice and seasoned YouTubers can use to record the audio for their ASMR YouTube videos.

Part 1: Which Features Should an ASMR Microphone Have?

Thinking that you can use any microphone you can lay your hands on to record sound for you ASMR videos is a mistake, because the quality of the recording may not be at a satisfactory level if your microphone is producing a lot of self-noise or if it is not able to pick up soft noises.

Let’s take a closer look at the features and ASMR microphone should have.

1. The mic’s source of power

A microphone can draw power from two sources, as you can either connect it to a computer via a USB cable or you can use an XLR cable to connect the device to an external power source.

The so-called Phantom Power can be any type of adapter or audio recorder that supplies a microphone with power. All professional condenser microphones are connected to a power source through an XLR connection although some mics can have a built-in phantom power source that requires only an AA battery to function normally.

2. The microphone’s recording direction

Although there are a number of direction categories of microphones, ASMR content produces commonly use Omnidirectional and Binaural mics.

As its name suggests, an omnidirectional microphone can pick up sounds from all sides, which makes it a good option if you want to record ambient sounds like brushing or tapping. However, you should also keep in mind that this type of microphone can capture background noises which may impact the overall quality of the recording.

The binaural mics are composed of two microphones are used to record the left and right channel separately. You don’t necessarily have to get a binaural microphone in order to create a binaural audio recording since you can just use two different microphones to record the left and right channels individually.

3. The level of self-noise a microphone makes

Recording low sounds can be challenging if your microphone is creating humming or crackling noises automatically. The so-called self-noise level a microphone makes is quantified in A-weighted decibels, and ideally, you should get a mic that makes around 15dBA in order to keep sounds a microphone produces automatically at the very minimum.

Besides the self-noise, you should also look into S/N (Signal to Noise Ratio) that depicts the ratio of signal power to noise power. A mic that has approximately 80dBA or more should enable you to record low voices without having to worry about the unwanted noises.

Part 2: What Are The Best Budget ASMR Microphones for Beginners?

If you are thinking about starting an ASMR YouTube channel, you don’t have to get a professional microphone right away, because there lots of affordable mics that will enable you to create crystal-clear audio recordings.

We’ve shortlisted a few of the best budget ASMR microphones for beginners on the market with the aim to help you narrow down your choices. Here’s what they have to offer.

1. Tascam DR-05X Stereo Handheld Digital Recorder

Price: $89.99

This versatile digital recorder can be used for different purposes that range from capturing audio for podcasts to recording your personal notes. The Tascam DR-05X is equipped with a pair of dual condenser microphones that enable you to record low or high sounds with the same level of efficiency.

The device is powered by two AA batteries and it can record for almost 18 hours continually before you have to change the batteries. The Tascam DR-05X’s interface is intuitive which allows you to adjust audio levels, delete a take you didn’t like, or add markers to a recording effortlessly.

What’s more, this handheld digital recorder has a USB port which enables you to connect it to a computer and use it to record audio during live streams or while creating a new ASMR video for your YouTube channel. Nonetheless, this omnidirectional digital recorder doesn’t have an XLR jack and you can’t use it to capture sound from professional microphones.

2. Blue Yeti USB Microphone

Price: $129.99

Arguably the most popular microphone within YouTube’s ASMR community Blue Yeti USB microphone is a versatile mic you can use to record ambient sounds and vocals. The microphone has three condenser capsules which enables you to record audio with it in a broad range of different contexts.

In addition, you can switch between stereo, omnidirectional, cardioid, and bidirectional pattern modes and choose the direction from which the microphone is going to pick up sounds. Blue Yeti has the 20 Hz to 20 kHz frequency response and it features the mute and gain buttons so that you can quickly adjust this value even if you are still recording.

The mic’s signal to noise ratio is 100dBA which means that it produces a minimum amount of noises while you’re recording low sounds. You can use this mic on Windows XP and all other later versions of the OS as well as macOS X or higher.

3. Zoom H4N Pro

Price: $218.99

Yet another digital recorder that is frequently used to capture the audio for ASMR videos. Zoom H4N Pro is equipped with x/Y stereo microphones capable of recording audio at 140dBA SPA and it offers the possibility to record sound on four channels.

What’s more, this device enables you to create 24-bit audio files that can have up to 96kHz, while its output level is set to -10dBu. Zoom H4N Pro has two XLR/TRS jacks that are equipped with locking connectors as well as a 400 W monaural speaker.

Besides connecting XLR microphones to this digital recorder, you can also connect the device to your computer or a Smartphone through its USB port. The device supports SD cards that have up to 32GB of storage space, which means that you can record hours of audio without having to worry about the size of these files.

4. Blue Microphones Baby Bottle SL Large-Diaphragm Condenser Microphone

Price: $399.99

Music industry professionals have been using microphones manufactured by Blue Microphones for decades, which is why it is hardly surprising that their Baby Bottle mic is one of the best ASMR microphones on the market.

This is a cardioid microphone that utilizes the pressure gradient to pick up sounds from all directions. In addition, the device has a large-diaphragm capsule that enables it to produce sounds that are clear and rich in detail.

Moreover, this model has a high pass filter and -20dBA pad that ensures you can record high and soft sounds with the same level of quality. The noise level of this USB microphone is 87dbA which means that it doesn’t create humming sounds while it is recording low sounds. In addition, the microphone’s vintage design makes it a trendy option for all ASMR video content creators in search of a powerful and esthetically pleasing microphone.

Part 3: Which High-End ASMR Mics You Should Try?

As your ASMR YouTube channel grows, the quality of the audio recordings you create is becoming increasingly important, because it impacts the overall quality of the content you’re sharing with your followers.

In case you’re looking for a microphone that is going to improve the quality of your audio recordings you should check out the mics below.

1. Rode NT1-A Stereo Vocal Condenser Microphone

Price: $439.00

Rode is probably the most famous microphone manufacturer in the world, as the company produced some of the best mics ever created. Their NT1-A Stereo Vocal Condenser Microphone features a 1’’ capsule that contains a gold plated diaphragm. The mic has a cardioid polar pattern and its maximum SPL capability cannot exceed 137dBSPL.

Moreover, you can pair two of the NT1-A microphones if you want to create a stereo or binaural recordings. This Rode’s model has a noise level of just 5dB, which makes it one of the best studio microphones on the market.

This mic requires one A battery to function, and it only has an XRL jack, which means that you cannot connect it to a computer via a USB cable. Although its price may seem a bit steep, the audio quality this microphone can produce more than justifies the high cost.

2. 3Dio FS Pro II

Price: $2, 057.88

In case you want to record your ASMR videos with a microphone that meets the highest industry standards, then 3Dio FS Pro II is one of the best choices you have at your disposal. The microphone has the shape of human ears and like all omnidirectional microphones, it can pick up sounds from all directions.

This model has two XLR jacks and a 3.5mm stereo output jack so that you can connect it to a 16-channel mixer or different types of audio recording devices. 3Dio FS Pro II needs 48 V to run normally and it uses 1.9 V batteries that can provide you with up 300 hours of recording time.

The microphone is designed to imitate the way human beings hear by preserving the direction from which the sound came. This means that the listeners of your ASMR recordings are going to be able to detect the direction from which the sounds are coming from.

We’ve summarized the key features of the mics mentioned above for helping you making a quick decision.

Product name	Polar Pattern	Self-noise / S/N ratio	Power Source type	Best for	Price
Tascam DR-05X	Stereo, omnidirectional	92dB	USB	Whispers and low sounds	$89.99
Blue Yeti	Bidirectional, omnidirectional, cardioid, stereo	100dB	USB	Low and high sounds	$129.99
Zoom H4N Pro	Stereo, omnidirectional	140dB	USB	Whispers and ambient sounds	$218.99
Blue Microphones Baby Bottle SL Large-Diaphragm Condenser Microphone	Cardioid	87dB	Phantom power	Whispers and ambient sounds	$399.99
Rode NT1-A Stereo	Cardioid or binaural	5dB	Phantom power	Ambient sounds and voice recordings	$439.00
3Dio FS Pro II	Binaural, omnidirectional	14dB	Phantom power	Ambient sounds and voice recordings	$2, 057.88

Part 4: Frequently Asked Questions About ASMR Microphones

1. Should I use a USB or XLR microphone for ASMR recordings?

Although both USB and XLR microphones are frequently used to capture ASMR recordings, and XLR microphone produces a much better sound quality. So, if you want to prioritize the audio quality you should record all your ASMR videos with an XLR microphone.

However, there are quite a few affordable USB mics on the market that will enable you to capture sound in decent quality at a relatively low price.

2. Which type of microphone should be used to record ASMR sounds?

Condenser microphones are a much better option than the dynamic mics because they pick up soft sounds easily. Also, getting an XLR mic is usually a better choice than opting for a USB mic.

3. Is an omnidirectional microphone better for ASMR than the binaural mic?

The answer to this question depends on the type of ASMR video you want to create. If it is important for you to capture tapping or scratching sounds from all sides then you should choose an omnidirectional microphone.

A binaural mic will enable you to create a more immersive audio recording, but they are also more expensive.

Conclusion

In the world of video production, the quality of your equipment often determines how good the final product is going to be. That’s why a good microphone is one of the essential items for an ASMR artist.

Finding a good microphone you can use to record ASMR sounds shouldn’t be too difficult, because you can get a high-quality option in different price tiers. If you are on a budget, then a microphone like Blue Yeti may be a great choice, because it lets you choose between different polar patterns and it produces a great quality of sound.

On the other hand, 3Dio FS Pro II or Rode NT1-A Stereo microphones are worth investing in because they will enable you to record sound at a professional level.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

ASMR can be triggered by visual, audio, and tactile stimuli, which is the reason why most YouTubers who produce this type of content dedicate a lot of attention to the image and sound quality.

Furthermore, the vast majority of ASMR videos you can find on YouTube utilizes audio triggers to spark the autonomous sensory meridian response in one form or the other. Consequently, the quality of the audio recording determines whether or not your videos will be able to trigger ASMR. That’s why we selected some of the ASMR microphones novice and seasoned YouTubers can use to record the audio for their ASMR YouTube videos.

Part 1: Which Features Should an ASMR Microphone Have?

Thinking that you can use any microphone you can lay your hands on to record sound for you ASMR videos is a mistake, because the quality of the recording may not be at a satisfactory level if your microphone is producing a lot of self-noise or if it is not able to pick up soft noises.

Let’s take a closer look at the features and ASMR microphone should have.

1. The mic’s source of power

A microphone can draw power from two sources, as you can either connect it to a computer via a USB cable or you can use an XLR cable to connect the device to an external power source.

The so-called Phantom Power can be any type of adapter or audio recorder that supplies a microphone with power. All professional condenser microphones are connected to a power source through an XLR connection although some mics can have a built-in phantom power source that requires only an AA battery to function normally.

2. The microphone’s recording direction

Although there are a number of direction categories of microphones, ASMR content produces commonly use Omnidirectional and Binaural mics.

As its name suggests, an omnidirectional microphone can pick up sounds from all sides, which makes it a good option if you want to record ambient sounds like brushing or tapping. However, you should also keep in mind that this type of microphone can capture background noises which may impact the overall quality of the recording.

The binaural mics are composed of two microphones are used to record the left and right channel separately. You don’t necessarily have to get a binaural microphone in order to create a binaural audio recording since you can just use two different microphones to record the left and right channels individually.

3. The level of self-noise a microphone makes

Recording low sounds can be challenging if your microphone is creating humming or crackling noises automatically. The so-called self-noise level a microphone makes is quantified in A-weighted decibels, and ideally, you should get a mic that makes around 15dBA in order to keep sounds a microphone produces automatically at the very minimum.

Besides the self-noise, you should also look into S/N (Signal to Noise Ratio) that depicts the ratio of signal power to noise power. A mic that has approximately 80dBA or more should enable you to record low voices without having to worry about the unwanted noises.

Part 2: What Are The Best Budget ASMR Microphones for Beginners?

If you are thinking about starting an ASMR YouTube channel, you don’t have to get a professional microphone right away, because there lots of affordable mics that will enable you to create crystal-clear audio recordings.

We’ve shortlisted a few of the best budget ASMR microphones for beginners on the market with the aim to help you narrow down your choices. Here’s what they have to offer.

1. Tascam DR-05X Stereo Handheld Digital Recorder

Price: $89.99

This versatile digital recorder can be used for different purposes that range from capturing audio for podcasts to recording your personal notes. The Tascam DR-05X is equipped with a pair of dual condenser microphones that enable you to record low or high sounds with the same level of efficiency.

The device is powered by two AA batteries and it can record for almost 18 hours continually before you have to change the batteries. The Tascam DR-05X’s interface is intuitive which allows you to adjust audio levels, delete a take you didn’t like, or add markers to a recording effortlessly.

What’s more, this handheld digital recorder has a USB port which enables you to connect it to a computer and use it to record audio during live streams or while creating a new ASMR video for your YouTube channel. Nonetheless, this omnidirectional digital recorder doesn’t have an XLR jack and you can’t use it to capture sound from professional microphones.

2. Blue Yeti USB Microphone

Price: $129.99

Arguably the most popular microphone within YouTube’s ASMR community Blue Yeti USB microphone is a versatile mic you can use to record ambient sounds and vocals. The microphone has three condenser capsules which enables you to record audio with it in a broad range of different contexts.

In addition, you can switch between stereo, omnidirectional, cardioid, and bidirectional pattern modes and choose the direction from which the microphone is going to pick up sounds. Blue Yeti has the 20 Hz to 20 kHz frequency response and it features the mute and gain buttons so that you can quickly adjust this value even if you are still recording.

The mic’s signal to noise ratio is 100dBA which means that it produces a minimum amount of noises while you’re recording low sounds. You can use this mic on Windows XP and all other later versions of the OS as well as macOS X or higher.

3. Zoom H4N Pro

Price: $218.99

Yet another digital recorder that is frequently used to capture the audio for ASMR videos. Zoom H4N Pro is equipped with x/Y stereo microphones capable of recording audio at 140dBA SPA and it offers the possibility to record sound on four channels.

What’s more, this device enables you to create 24-bit audio files that can have up to 96kHz, while its output level is set to -10dBu. Zoom H4N Pro has two XLR/TRS jacks that are equipped with locking connectors as well as a 400 W monaural speaker.

Besides connecting XLR microphones to this digital recorder, you can also connect the device to your computer or a Smartphone through its USB port. The device supports SD cards that have up to 32GB of storage space, which means that you can record hours of audio without having to worry about the size of these files.

4. Blue Microphones Baby Bottle SL Large-Diaphragm Condenser Microphone

Price: $399.99

Music industry professionals have been using microphones manufactured by Blue Microphones for decades, which is why it is hardly surprising that their Baby Bottle mic is one of the best ASMR microphones on the market.

This is a cardioid microphone that utilizes the pressure gradient to pick up sounds from all directions. In addition, the device has a large-diaphragm capsule that enables it to produce sounds that are clear and rich in detail.

Moreover, this model has a high pass filter and -20dBA pad that ensures you can record high and soft sounds with the same level of quality. The noise level of this USB microphone is 87dbA which means that it doesn’t create humming sounds while it is recording low sounds. In addition, the microphone’s vintage design makes it a trendy option for all ASMR video content creators in search of a powerful and esthetically pleasing microphone.

Part 3: Which High-End ASMR Mics You Should Try?

As your ASMR YouTube channel grows, the quality of the audio recordings you create is becoming increasingly important, because it impacts the overall quality of the content you’re sharing with your followers.

In case you’re looking for a microphone that is going to improve the quality of your audio recordings you should check out the mics below.

1. Rode NT1-A Stereo Vocal Condenser Microphone

Price: $439.00

Rode is probably the most famous microphone manufacturer in the world, as the company produced some of the best mics ever created. Their NT1-A Stereo Vocal Condenser Microphone features a 1’’ capsule that contains a gold plated diaphragm. The mic has a cardioid polar pattern and its maximum SPL capability cannot exceed 137dBSPL.

Moreover, you can pair two of the NT1-A microphones if you want to create a stereo or binaural recordings. This Rode’s model has a noise level of just 5dB, which makes it one of the best studio microphones on the market.

This mic requires one A battery to function, and it only has an XRL jack, which means that you cannot connect it to a computer via a USB cable. Although its price may seem a bit steep, the audio quality this microphone can produce more than justifies the high cost.

2. 3Dio FS Pro II

Price: $2, 057.88

In case you want to record your ASMR videos with a microphone that meets the highest industry standards, then 3Dio FS Pro II is one of the best choices you have at your disposal. The microphone has the shape of human ears and like all omnidirectional microphones, it can pick up sounds from all directions.

This model has two XLR jacks and a 3.5mm stereo output jack so that you can connect it to a 16-channel mixer or different types of audio recording devices. 3Dio FS Pro II needs 48 V to run normally and it uses 1.9 V batteries that can provide you with up 300 hours of recording time.

The microphone is designed to imitate the way human beings hear by preserving the direction from which the sound came. This means that the listeners of your ASMR recordings are going to be able to detect the direction from which the sounds are coming from.

We’ve summarized the key features of the mics mentioned above for helping you making a quick decision.

Product name	Polar Pattern	Self-noise / S/N ratio	Power Source type	Best for	Price
Tascam DR-05X	Stereo, omnidirectional	92dB	USB	Whispers and low sounds	$89.99
Blue Yeti	Bidirectional, omnidirectional, cardioid, stereo	100dB	USB	Low and high sounds	$129.99
Zoom H4N Pro	Stereo, omnidirectional	140dB	USB	Whispers and ambient sounds	$218.99
Blue Microphones Baby Bottle SL Large-Diaphragm Condenser Microphone	Cardioid	87dB	Phantom power	Whispers and ambient sounds	$399.99
Rode NT1-A Stereo	Cardioid or binaural	5dB	Phantom power	Ambient sounds and voice recordings	$439.00
3Dio FS Pro II	Binaural, omnidirectional	14dB	Phantom power	Ambient sounds and voice recordings	$2, 057.88

Part 4: Frequently Asked Questions About ASMR Microphones

1. Should I use a USB or XLR microphone for ASMR recordings?

Although both USB and XLR microphones are frequently used to capture ASMR recordings, and XLR microphone produces a much better sound quality. So, if you want to prioritize the audio quality you should record all your ASMR videos with an XLR microphone.

However, there are quite a few affordable USB mics on the market that will enable you to capture sound in decent quality at a relatively low price.

2. Which type of microphone should be used to record ASMR sounds?

Condenser microphones are a much better option than the dynamic mics because they pick up soft sounds easily. Also, getting an XLR mic is usually a better choice than opting for a USB mic.

3. Is an omnidirectional microphone better for ASMR than the binaural mic?

The answer to this question depends on the type of ASMR video you want to create. If it is important for you to capture tapping or scratching sounds from all sides then you should choose an omnidirectional microphone.

A binaural mic will enable you to create a more immersive audio recording, but they are also more expensive.

Conclusion

In the world of video production, the quality of your equipment often determines how good the final product is going to be. That’s why a good microphone is one of the essential items for an ASMR artist.

Finding a good microphone you can use to record ASMR sounds shouldn’t be too difficult, because you can get a high-quality option in different price tiers. If you are on a budget, then a microphone like Blue Yeti may be a great choice, because it lets you choose between different polar patterns and it produces a great quality of sound.

On the other hand, 3Dio FS Pro II or Rode NT1-A Stereo microphones are worth investing in because they will enable you to record sound at a professional level.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett