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"2024 Approved Revamp Your Channel's Image, Amplify Your Subscription Count"
Revamp Your Channel’s Image, Amplify Your Subscription Count
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Unlock the Secrets to High-Impact YouTube Branding
Best YouTube Banner Size and Channel Art Dimension (The Ultimate Guide)
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube is a social platform that relies on visually exciting material to attract the audience. Just like a book with an appealing cover compels a person to pick it up and read, it is significant to display and advertise your YouTube channel in a way that makes viewers click and browse through the channel.
Despite creating a beautiful banner on your desktop screen, it might end up distorted on a mobile screen if the recommended sizes for all kinds of gadgets are not followed. Hence, choosing your YouTube channel art dimension is essential since it is the viewer’s first impression. To commence with, you must be careful about your YouTube banner size and channel art dimensions. Are you wondering how to create the perfect banner or cover photo as we know it? Worry not as we are going to tell you the exact details to achieve an ideal YouTube banner size that fits all devices from computers to phones.
- Part 1: The Recommended YouTube Banner Size
- Part 2: The Best YouTube Banner Size on Different Devices
- Part 3: The Best YouTube Video Maker–Wondershare Filmora
Part 1: The Recommended YouTube Banner Size
According to YouTube’s official standards, the recommended banner size is 2560×1440 pixels. However, the minimum image dimensions are 2048×1152 pixels. To ensure that your text is visible regardless of the screen size, sticking to the “safe area” of 2560×423 pixels is the best option. Why are these sizes significant? Well, it’s essential to keep in mind the fact that people worldwide will be using different kinds of gadgets to access YouTube, and it is crucial to optimize your YouTube banner size for it to be ideal.
Part 2: The Best YouTube Banner Size on Different Devices
For the best results on all devices, your YouTube banner size should be:
YouTube Channel Art/Banner Dimensions Displayed on TVs
2560 x 1440 px
YouTube will display your entire channel art on TVs
Here’s what our YouTube channel art example would look like on a TV.
YouTube Channel Art/Banner Dimensions Displayed on Smaller Desktop Monitors and Mobile Phones
1546 x 423 px
On small desktop monitors and mobile devices, YouTube will display less than 20% of your entire channel art, the center area measuring a width of 1546 pixels and a height of 423 pixels. You want to make sure that your text and logo make it into this part.
Here’s what our YouTube channel art example would look like on a mobile phone.
YouTube Channel Art/Banner Dimensions Displayed on Tablets
1855 x 423 px
On tablet devices, YouTube will display around 20% more of your channel art, just to the sides of your smaller desktop monitor and mobile device area.
Here’s what our YouTube channel art example would look like on a tablet device.
YouTube Channel Art/Banner Dimensions Displayed on Larger Desktop Monitors
2560 x 423 px
On larger desktop monitors, YouTube will display the entire width of your channel art but not the upper and lower part.
Here’s what our YouTube channel art example would look like on a large desktop monitor.
By following these dimensions in the design of your YouTube channel art/banner, you can be sure to have a responsive image that works best across different devices.
Have you ever had trouble with your YouTube banner size?
If you’d like to make your own channel art, check out our list of Top 9 YouTube Channel Art Makers .
Part 3: The Best YouTube Video Maker–Wondershare Filmora
Want to create a spectacular YouTube video with excellent graphics but lack the expertise? Don’t stress! Wondershare Filmora is here to save the day with its incredible video editing features. Despite the professional outcome it provides, it has been customized for easy use by the beginners.
Key Features:
- Supports GIF and 4K Resolution with advanced text editing features.
- Directly import files from any social media platform, for example, Facebook.
- Transform your video by layering multiple video clips and adding titles, filters, and overlays.
- Time-lapse, noise reduction, and split-screen preset available.
Compatibility:
- Windows: Microsoft Windows 7/Windows 8/Windows 10 (64 bit OS recommended).
- Processor: Intel i3 or better multicore processor, 2GHz or above.
- RAM: 4 GB RAM (8GB required for HD and 4K videos).
To Sum Up
So, are you ready to optimize your channel by following the YouTube banner size’s basic requirements? We hope you are now aware of the importance your YouTube channel art dimension has.
Also, for your channel to be distinctive and attractive enough, it must be edited, which is now relatively easy through video editing apps like the Wondershare Filmora. What are you waiting for? Invest in this pocket-friendly application to create stunning videos in no time and take your channel to the next level.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube is a social platform that relies on visually exciting material to attract the audience. Just like a book with an appealing cover compels a person to pick it up and read, it is significant to display and advertise your YouTube channel in a way that makes viewers click and browse through the channel.
Despite creating a beautiful banner on your desktop screen, it might end up distorted on a mobile screen if the recommended sizes for all kinds of gadgets are not followed. Hence, choosing your YouTube channel art dimension is essential since it is the viewer’s first impression. To commence with, you must be careful about your YouTube banner size and channel art dimensions. Are you wondering how to create the perfect banner or cover photo as we know it? Worry not as we are going to tell you the exact details to achieve an ideal YouTube banner size that fits all devices from computers to phones.
- Part 1: The Recommended YouTube Banner Size
- Part 2: The Best YouTube Banner Size on Different Devices
- Part 3: The Best YouTube Video Maker–Wondershare Filmora
Part 1: The Recommended YouTube Banner Size
According to YouTube’s official standards, the recommended banner size is 2560×1440 pixels. However, the minimum image dimensions are 2048×1152 pixels. To ensure that your text is visible regardless of the screen size, sticking to the “safe area” of 2560×423 pixels is the best option. Why are these sizes significant? Well, it’s essential to keep in mind the fact that people worldwide will be using different kinds of gadgets to access YouTube, and it is crucial to optimize your YouTube banner size for it to be ideal.
Part 2: The Best YouTube Banner Size on Different Devices
For the best results on all devices, your YouTube banner size should be:
YouTube Channel Art/Banner Dimensions Displayed on TVs
2560 x 1440 px
YouTube will display your entire channel art on TVs
Here’s what our YouTube channel art example would look like on a TV.
YouTube Channel Art/Banner Dimensions Displayed on Smaller Desktop Monitors and Mobile Phones
1546 x 423 px
On small desktop monitors and mobile devices, YouTube will display less than 20% of your entire channel art, the center area measuring a width of 1546 pixels and a height of 423 pixels. You want to make sure that your text and logo make it into this part.
Here’s what our YouTube channel art example would look like on a mobile phone.
YouTube Channel Art/Banner Dimensions Displayed on Tablets
1855 x 423 px
On tablet devices, YouTube will display around 20% more of your channel art, just to the sides of your smaller desktop monitor and mobile device area.
Here’s what our YouTube channel art example would look like on a tablet device.
YouTube Channel Art/Banner Dimensions Displayed on Larger Desktop Monitors
2560 x 423 px
On larger desktop monitors, YouTube will display the entire width of your channel art but not the upper and lower part.
Here’s what our YouTube channel art example would look like on a large desktop monitor.
By following these dimensions in the design of your YouTube channel art/banner, you can be sure to have a responsive image that works best across different devices.
Have you ever had trouble with your YouTube banner size?
If you’d like to make your own channel art, check out our list of Top 9 YouTube Channel Art Makers .
Part 3: The Best YouTube Video Maker–Wondershare Filmora
Want to create a spectacular YouTube video with excellent graphics but lack the expertise? Don’t stress! Wondershare Filmora is here to save the day with its incredible video editing features. Despite the professional outcome it provides, it has been customized for easy use by the beginners.
Key Features:
- Supports GIF and 4K Resolution with advanced text editing features.
- Directly import files from any social media platform, for example, Facebook.
- Transform your video by layering multiple video clips and adding titles, filters, and overlays.
- Time-lapse, noise reduction, and split-screen preset available.
Compatibility:
- Windows: Microsoft Windows 7/Windows 8/Windows 10 (64 bit OS recommended).
- Processor: Intel i3 or better multicore processor, 2GHz or above.
- RAM: 4 GB RAM (8GB required for HD and 4K videos).
To Sum Up
So, are you ready to optimize your channel by following the YouTube banner size’s basic requirements? We hope you are now aware of the importance your YouTube channel art dimension has.
Also, for your channel to be distinctive and attractive enough, it must be edited, which is now relatively easy through video editing apps like the Wondershare Filmora. What are you waiting for? Invest in this pocket-friendly application to create stunning videos in no time and take your channel to the next level.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube is a social platform that relies on visually exciting material to attract the audience. Just like a book with an appealing cover compels a person to pick it up and read, it is significant to display and advertise your YouTube channel in a way that makes viewers click and browse through the channel.
Despite creating a beautiful banner on your desktop screen, it might end up distorted on a mobile screen if the recommended sizes for all kinds of gadgets are not followed. Hence, choosing your YouTube channel art dimension is essential since it is the viewer’s first impression. To commence with, you must be careful about your YouTube banner size and channel art dimensions. Are you wondering how to create the perfect banner or cover photo as we know it? Worry not as we are going to tell you the exact details to achieve an ideal YouTube banner size that fits all devices from computers to phones.
- Part 1: The Recommended YouTube Banner Size
- Part 2: The Best YouTube Banner Size on Different Devices
- Part 3: The Best YouTube Video Maker–Wondershare Filmora
Part 1: The Recommended YouTube Banner Size
According to YouTube’s official standards, the recommended banner size is 2560×1440 pixels. However, the minimum image dimensions are 2048×1152 pixels. To ensure that your text is visible regardless of the screen size, sticking to the “safe area” of 2560×423 pixels is the best option. Why are these sizes significant? Well, it’s essential to keep in mind the fact that people worldwide will be using different kinds of gadgets to access YouTube, and it is crucial to optimize your YouTube banner size for it to be ideal.
Part 2: The Best YouTube Banner Size on Different Devices
For the best results on all devices, your YouTube banner size should be:
YouTube Channel Art/Banner Dimensions Displayed on TVs
2560 x 1440 px
YouTube will display your entire channel art on TVs
Here’s what our YouTube channel art example would look like on a TV.
YouTube Channel Art/Banner Dimensions Displayed on Smaller Desktop Monitors and Mobile Phones
1546 x 423 px
On small desktop monitors and mobile devices, YouTube will display less than 20% of your entire channel art, the center area measuring a width of 1546 pixels and a height of 423 pixels. You want to make sure that your text and logo make it into this part.
Here’s what our YouTube channel art example would look like on a mobile phone.
YouTube Channel Art/Banner Dimensions Displayed on Tablets
1855 x 423 px
On tablet devices, YouTube will display around 20% more of your channel art, just to the sides of your smaller desktop monitor and mobile device area.
Here’s what our YouTube channel art example would look like on a tablet device.
YouTube Channel Art/Banner Dimensions Displayed on Larger Desktop Monitors
2560 x 423 px
On larger desktop monitors, YouTube will display the entire width of your channel art but not the upper and lower part.
Here’s what our YouTube channel art example would look like on a large desktop monitor.
By following these dimensions in the design of your YouTube channel art/banner, you can be sure to have a responsive image that works best across different devices.
Have you ever had trouble with your YouTube banner size?
If you’d like to make your own channel art, check out our list of Top 9 YouTube Channel Art Makers .
Part 3: The Best YouTube Video Maker–Wondershare Filmora
Want to create a spectacular YouTube video with excellent graphics but lack the expertise? Don’t stress! Wondershare Filmora is here to save the day with its incredible video editing features. Despite the professional outcome it provides, it has been customized for easy use by the beginners.
Key Features:
- Supports GIF and 4K Resolution with advanced text editing features.
- Directly import files from any social media platform, for example, Facebook.
- Transform your video by layering multiple video clips and adding titles, filters, and overlays.
- Time-lapse, noise reduction, and split-screen preset available.
Compatibility:
- Windows: Microsoft Windows 7/Windows 8/Windows 10 (64 bit OS recommended).
- Processor: Intel i3 or better multicore processor, 2GHz or above.
- RAM: 4 GB RAM (8GB required for HD and 4K videos).
To Sum Up
So, are you ready to optimize your channel by following the YouTube banner size’s basic requirements? We hope you are now aware of the importance your YouTube channel art dimension has.
Also, for your channel to be distinctive and attractive enough, it must be edited, which is now relatively easy through video editing apps like the Wondershare Filmora. What are you waiting for? Invest in this pocket-friendly application to create stunning videos in no time and take your channel to the next level.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube is a social platform that relies on visually exciting material to attract the audience. Just like a book with an appealing cover compels a person to pick it up and read, it is significant to display and advertise your YouTube channel in a way that makes viewers click and browse through the channel.
Despite creating a beautiful banner on your desktop screen, it might end up distorted on a mobile screen if the recommended sizes for all kinds of gadgets are not followed. Hence, choosing your YouTube channel art dimension is essential since it is the viewer’s first impression. To commence with, you must be careful about your YouTube banner size and channel art dimensions. Are you wondering how to create the perfect banner or cover photo as we know it? Worry not as we are going to tell you the exact details to achieve an ideal YouTube banner size that fits all devices from computers to phones.
- Part 1: The Recommended YouTube Banner Size
- Part 2: The Best YouTube Banner Size on Different Devices
- Part 3: The Best YouTube Video Maker–Wondershare Filmora
Part 1: The Recommended YouTube Banner Size
According to YouTube’s official standards, the recommended banner size is 2560×1440 pixels. However, the minimum image dimensions are 2048×1152 pixels. To ensure that your text is visible regardless of the screen size, sticking to the “safe area” of 2560×423 pixels is the best option. Why are these sizes significant? Well, it’s essential to keep in mind the fact that people worldwide will be using different kinds of gadgets to access YouTube, and it is crucial to optimize your YouTube banner size for it to be ideal.
Part 2: The Best YouTube Banner Size on Different Devices
For the best results on all devices, your YouTube banner size should be:
YouTube Channel Art/Banner Dimensions Displayed on TVs
2560 x 1440 px
YouTube will display your entire channel art on TVs
Here’s what our YouTube channel art example would look like on a TV.
YouTube Channel Art/Banner Dimensions Displayed on Smaller Desktop Monitors and Mobile Phones
1546 x 423 px
On small desktop monitors and mobile devices, YouTube will display less than 20% of your entire channel art, the center area measuring a width of 1546 pixels and a height of 423 pixels. You want to make sure that your text and logo make it into this part.
Here’s what our YouTube channel art example would look like on a mobile phone.
YouTube Channel Art/Banner Dimensions Displayed on Tablets
1855 x 423 px
On tablet devices, YouTube will display around 20% more of your channel art, just to the sides of your smaller desktop monitor and mobile device area.
Here’s what our YouTube channel art example would look like on a tablet device.
YouTube Channel Art/Banner Dimensions Displayed on Larger Desktop Monitors
2560 x 423 px
On larger desktop monitors, YouTube will display the entire width of your channel art but not the upper and lower part.
Here’s what our YouTube channel art example would look like on a large desktop monitor.
By following these dimensions in the design of your YouTube channel art/banner, you can be sure to have a responsive image that works best across different devices.
Have you ever had trouble with your YouTube banner size?
If you’d like to make your own channel art, check out our list of Top 9 YouTube Channel Art Makers .
Part 3: The Best YouTube Video Maker–Wondershare Filmora
Want to create a spectacular YouTube video with excellent graphics but lack the expertise? Don’t stress! Wondershare Filmora is here to save the day with its incredible video editing features. Despite the professional outcome it provides, it has been customized for easy use by the beginners.
Key Features:
- Supports GIF and 4K Resolution with advanced text editing features.
- Directly import files from any social media platform, for example, Facebook.
- Transform your video by layering multiple video clips and adding titles, filters, and overlays.
- Time-lapse, noise reduction, and split-screen preset available.
Compatibility:
- Windows: Microsoft Windows 7/Windows 8/Windows 10 (64 bit OS recommended).
- Processor: Intel i3 or better multicore processor, 2GHz or above.
- RAM: 4 GB RAM (8GB required for HD and 4K videos).
To Sum Up
So, are you ready to optimize your channel by following the YouTube banner size’s basic requirements? We hope you are now aware of the importance your YouTube channel art dimension has.
Also, for your channel to be distinctive and attractive enough, it must be edited, which is now relatively easy through video editing apps like the Wondershare Filmora. What are you waiting for? Invest in this pocket-friendly application to create stunning videos in no time and take your channel to the next level.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "2024 Approved Revamp Your Channel's Image, Amplify Your Subscription Count"
- Author: Joseph
- Created at : 2024-05-31 13:45:47
- Updated at : 2024-06-01 13:45:47
- Link: https://youtube-stream.techidaily.com/2024-approved-revamp-your-channels-image-amplify-your-subscription-count/
- License: This work is licensed under CC BY-NC-SA 4.0.
