Proactive Strategies in Building an Irresistible Online Identity on YouTube

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

A Creator’s Guide to Understanding YouTube Policies

YouTube has become more than an entertainment now. Most content creators are using the platform to earn and bring their skills to some use. Good knowledge of YouTube Community Guidelines would work in the long run.

The article introduces the YouTube Community and covers how to make community posts on YouTube. Additionally, stay tuned to find out how to get the community tab on YouTube. So let us begin!

In this article

01 What is YouTube Community?

02 How to Make A Community Post on YouTube?

03 How to Get Community Tab on YouTube?

04 How to Make Good Use of Community Tab on YouTube?

Part 1: What is YouTube Community?

Before getting into YouTube community posts, it is crucial to understand what YouTube Community is and how it affects the content creators. The YouTube community is an extensive range of viewers or followers that one needs to grow their channel. Creating a connection with the viewers helps because you have loyal followers; you have got it all.

It is because the trusted followers would go above and beyond to share your content to their social media accounts and give you instant feedback. YouTube community tab works like a charm for creators to engage with the audience. They can use YouTube community posts such as polls, ask questions, use GIFs, and interact with the community.

Part 2: How to Make A Community Post on YouTube?

The first question to arise in one’s mind revolves around how to make a community post on YouTube. The community post YouTube helps in interaction with the general public and community. To make community posts YouTube via computer and mobile device, follow the guidelines below in detail.

Community Post YouTube Via Computer

The steps below shall help the reader to make a YouTube community post through the system.

Step 1: Launch YouTube from your browser and log in to your account. Now, click on the “Upload” button located at the top right corner of the screen.

Step 2: Tap on “Create Post” and type the message in the textbox. You can insert an image, GIF, or video as required. Now, pick the type of post.

Step 3: Hit “Post” afterward. The “Community” posts can be accessed from the “Community” tab in your account channel.

Community Post YouTube Via Mobile Phone

To know How to make community posts on YouTube mobile, follow the guidelines below:

Step 1: Launch the YouTube application from your iPhone or Android. Hit the “Create” icon that looks like a video camera located in the top right corner.

Step 2: Click on “Create Post,” add the post to the textbox and upload any required media. Choose the type of post and tap “Post.”

Part 3: How to Get Community Tab on YouTube?

The vital concern to be addressed in this section spins around how to enable a community tab on YouTube. On October 12, 2021, YouTube updated the policy that stated that a channel must have a minimal 500+ subscribers to get community tab YouTube.

Before October, the threshold for subscribers used to be 1000+. Now it has been reduced so that most channels can communicate and engage with the audience. The content creators can access the community tab on YouTube faster by following some pointers and tips.

For once, they can interact with the audience more and find ways to keep them in a loop. It creates a strong community of followers and subscribers. To do so, the account owners can reply to every comment, ask different questions, and pin the best comments. Additionally, you can ask for feedback and opinions in the comment tab to enable the community tab on YouTube.

Ask people their take on a certain stereotype, have a tip from viewers that can be shared with the community, and how they want to see the future. It also makes the community ponder upon the cruel realities of the world and express themselves out loud. You can also make more quality content videos to be a part of the community for good.

Part 4: How to Make Good Use of Community Tab on YouTube?

The users know how to get the community tab on your YouTube channel and how to post community posts on YouTube. It is time to know how to make good use of the community tab on YouTube. Having this knowledge shall help the new and old content creators to use their skills and bring good to the world.

So, without wasting any time, let us begin the process.

Showcase Behind the Scenes and Bloopers

Most viewers crave authenticity more than ever. The regular videos and updates on a channel and scripted and well-crafted, so there is no window for error. However, upload your life updates and BTS scenes from video production to engage the audience and use the community tab to its full potential.

Cross Channel Promotion Process

The community tab helps promote your various vlog or podcasts. It means that you can support new creators in the market and establish a cross-channel promotion network. Engaging with other creators helps the audience know about your community tab YouTube.

Use Teasers and Promos

Using different teasers and promos plays a significant role in developing the well-deserved hype for the show or video. It compels the audience to stay tuned to whatever the channel is bringing to the table. Moreover, the time between working on the video and uploading it can be filled by teasers that promote the upcoming project big time.

Exceptional and Planned Giveaways

Giveaways appear to be a devious plan to lure in the audience. However, if your content is worthy enough to stick around, you don’t need to worry much. Therefore, plan a giveaway and set some rules for it. The circle of interest is widely enhanced using this tactic from the platform of community tab on YouTube.

Hosting Q/A Sessions

Another effective way to use the YouTube community tab to its full potential revolves around hosting a Questions and Answer Session. The general public likes to relate to the bloggers and influencers and know about them. A Q/A session sparks the connection between the two where the viewers ask different personal and professional questions.

It is a huge possibility that you gain new followers, and they stick to the way you communicate and give importance to your subscribers.

Ask for Inspiration and Video

The most common practice of renowned content creators is to engage the audience and ask them for inspiration in the following video. You can ask your subscribers what they want to see you act on and what topic should be covered. Do not hesitate to use polls and gauge interest in general and stereotypical subjects.

Conclusion

YouTube has become a one-stop shop for watching impeccable content and earning through the creation of media. It is vital to know YouTube community guidelines to work better and efficiently.

To create good intros and outros for your YouTube channels, incorporate the usage of Wondershare Filmora . It offers some moving effects and transitions to create a spell-bound impact on the viewers.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

02 How to Make A Community Post on YouTube?

03 How to Get Community Tab on YouTube?

04 How to Make Good Use of Community Tab on YouTube?

Part 1: What is YouTube Community?

Before getting into YouTube community posts, it is crucial to understand what YouTube Community is and how it affects the content creators. The YouTube community is an extensive range of viewers or followers that one needs to grow their channel. Creating a connection with the viewers helps because you have loyal followers; you have got it all.

It is because the trusted followers would go above and beyond to share your content to their social media accounts and give you instant feedback. YouTube community tab works like a charm for creators to engage with the audience. They can use YouTube community posts such as polls, ask questions, use GIFs, and interact with the community.

Part 2: How to Make A Community Post on YouTube?

The first question to arise in one’s mind revolves around how to make a community post on YouTube. The community post YouTube helps in interaction with the general public and community. To make community posts YouTube via computer and mobile device, follow the guidelines below in detail.

Community Post YouTube Via Computer

The steps below shall help the reader to make a YouTube community post through the system.

Step 1: Launch YouTube from your browser and log in to your account. Now, click on the “Upload” button located at the top right corner of the screen.

Step 2: Tap on “Create Post” and type the message in the textbox. You can insert an image, GIF, or video as required. Now, pick the type of post.

Step 3: Hit “Post” afterward. The “Community” posts can be accessed from the “Community” tab in your account channel.

Community Post YouTube Via Mobile Phone

To know How to make community posts on YouTube mobile, follow the guidelines below:

Step 1: Launch the YouTube application from your iPhone or Android. Hit the “Create” icon that looks like a video camera located in the top right corner.

Step 2: Click on “Create Post,” add the post to the textbox and upload any required media. Choose the type of post and tap “Post.”

Part 3: How to Get Community Tab on YouTube?

The vital concern to be addressed in this section spins around how to enable a community tab on YouTube. On October 12, 2021, YouTube updated the policy that stated that a channel must have a minimal 500+ subscribers to get community tab YouTube.

Before October, the threshold for subscribers used to be 1000+. Now it has been reduced so that most channels can communicate and engage with the audience. The content creators can access the community tab on YouTube faster by following some pointers and tips.

For once, they can interact with the audience more and find ways to keep them in a loop. It creates a strong community of followers and subscribers. To do so, the account owners can reply to every comment, ask different questions, and pin the best comments. Additionally, you can ask for feedback and opinions in the comment tab to enable the community tab on YouTube.

Ask people their take on a certain stereotype, have a tip from viewers that can be shared with the community, and how they want to see the future. It also makes the community ponder upon the cruel realities of the world and express themselves out loud. You can also make more quality content videos to be a part of the community for good.

Part 4: How to Make Good Use of Community Tab on YouTube?

The users know how to get the community tab on your YouTube channel and how to post community posts on YouTube. It is time to know how to make good use of the community tab on YouTube. Having this knowledge shall help the new and old content creators to use their skills and bring good to the world.

So, without wasting any time, let us begin the process.

Showcase Behind the Scenes and Bloopers

Most viewers crave authenticity more than ever. The regular videos and updates on a channel and scripted and well-crafted, so there is no window for error. However, upload your life updates and BTS scenes from video production to engage the audience and use the community tab to its full potential.

Cross Channel Promotion Process

The community tab helps promote your various vlog or podcasts. It means that you can support new creators in the market and establish a cross-channel promotion network. Engaging with other creators helps the audience know about your community tab YouTube.

Use Teasers and Promos

Using different teasers and promos plays a significant role in developing the well-deserved hype for the show or video. It compels the audience to stay tuned to whatever the channel is bringing to the table. Moreover, the time between working on the video and uploading it can be filled by teasers that promote the upcoming project big time.

Exceptional and Planned Giveaways

Giveaways appear to be a devious plan to lure in the audience. However, if your content is worthy enough to stick around, you don’t need to worry much. Therefore, plan a giveaway and set some rules for it. The circle of interest is widely enhanced using this tactic from the platform of community tab on YouTube.

Hosting Q/A Sessions

Another effective way to use the YouTube community tab to its full potential revolves around hosting a Questions and Answer Session. The general public likes to relate to the bloggers and influencers and know about them. A Q/A session sparks the connection between the two where the viewers ask different personal and professional questions.

It is a huge possibility that you gain new followers, and they stick to the way you communicate and give importance to your subscribers.

Ask for Inspiration and Video

The most common practice of renowned content creators is to engage the audience and ask them for inspiration in the following video. You can ask your subscribers what they want to see you act on and what topic should be covered. Do not hesitate to use polls and gauge interest in general and stereotypical subjects.

Conclusion

YouTube has become a one-stop shop for watching impeccable content and earning through the creation of media. It is vital to know YouTube community guidelines to work better and efficiently.

To create good intros and outros for your YouTube channels, incorporate the usage of Wondershare Filmora . It offers some moving effects and transitions to create a spell-bound impact on the viewers.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

02 How to Make A Community Post on YouTube?

03 How to Get Community Tab on YouTube?

04 How to Make Good Use of Community Tab on YouTube?

Part 1: What is YouTube Community?

Before getting into YouTube community posts, it is crucial to understand what YouTube Community is and how it affects the content creators. The YouTube community is an extensive range of viewers or followers that one needs to grow their channel. Creating a connection with the viewers helps because you have loyal followers; you have got it all.

It is because the trusted followers would go above and beyond to share your content to their social media accounts and give you instant feedback. YouTube community tab works like a charm for creators to engage with the audience. They can use YouTube community posts such as polls, ask questions, use GIFs, and interact with the community.

Part 2: How to Make A Community Post on YouTube?

The first question to arise in one’s mind revolves around how to make a community post on YouTube. The community post YouTube helps in interaction with the general public and community. To make community posts YouTube via computer and mobile device, follow the guidelines below in detail.

Community Post YouTube Via Computer

The steps below shall help the reader to make a YouTube community post through the system.

Step 1: Launch YouTube from your browser and log in to your account. Now, click on the “Upload” button located at the top right corner of the screen.

Step 2: Tap on “Create Post” and type the message in the textbox. You can insert an image, GIF, or video as required. Now, pick the type of post.

Step 3: Hit “Post” afterward. The “Community” posts can be accessed from the “Community” tab in your account channel.

Community Post YouTube Via Mobile Phone

To know How to make community posts on YouTube mobile, follow the guidelines below:

Step 1: Launch the YouTube application from your iPhone or Android. Hit the “Create” icon that looks like a video camera located in the top right corner.

Step 2: Click on “Create Post,” add the post to the textbox and upload any required media. Choose the type of post and tap “Post.”

Part 3: How to Get Community Tab on YouTube?

The vital concern to be addressed in this section spins around how to enable a community tab on YouTube. On October 12, 2021, YouTube updated the policy that stated that a channel must have a minimal 500+ subscribers to get community tab YouTube.

Before October, the threshold for subscribers used to be 1000+. Now it has been reduced so that most channels can communicate and engage with the audience. The content creators can access the community tab on YouTube faster by following some pointers and tips.

For once, they can interact with the audience more and find ways to keep them in a loop. It creates a strong community of followers and subscribers. To do so, the account owners can reply to every comment, ask different questions, and pin the best comments. Additionally, you can ask for feedback and opinions in the comment tab to enable the community tab on YouTube.

Ask people their take on a certain stereotype, have a tip from viewers that can be shared with the community, and how they want to see the future. It also makes the community ponder upon the cruel realities of the world and express themselves out loud. You can also make more quality content videos to be a part of the community for good.

Part 4: How to Make Good Use of Community Tab on YouTube?

The users know how to get the community tab on your YouTube channel and how to post community posts on YouTube. It is time to know how to make good use of the community tab on YouTube. Having this knowledge shall help the new and old content creators to use their skills and bring good to the world.

So, without wasting any time, let us begin the process.

Showcase Behind the Scenes and Bloopers

Most viewers crave authenticity more than ever. The regular videos and updates on a channel and scripted and well-crafted, so there is no window for error. However, upload your life updates and BTS scenes from video production to engage the audience and use the community tab to its full potential.

Cross Channel Promotion Process

The community tab helps promote your various vlog or podcasts. It means that you can support new creators in the market and establish a cross-channel promotion network. Engaging with other creators helps the audience know about your community tab YouTube.

Use Teasers and Promos

Using different teasers and promos plays a significant role in developing the well-deserved hype for the show or video. It compels the audience to stay tuned to whatever the channel is bringing to the table. Moreover, the time between working on the video and uploading it can be filled by teasers that promote the upcoming project big time.

Exceptional and Planned Giveaways

Giveaways appear to be a devious plan to lure in the audience. However, if your content is worthy enough to stick around, you don’t need to worry much. Therefore, plan a giveaway and set some rules for it. The circle of interest is widely enhanced using this tactic from the platform of community tab on YouTube.

Hosting Q/A Sessions

Another effective way to use the YouTube community tab to its full potential revolves around hosting a Questions and Answer Session. The general public likes to relate to the bloggers and influencers and know about them. A Q/A session sparks the connection between the two where the viewers ask different personal and professional questions.

It is a huge possibility that you gain new followers, and they stick to the way you communicate and give importance to your subscribers.

Ask for Inspiration and Video

The most common practice of renowned content creators is to engage the audience and ask them for inspiration in the following video. You can ask your subscribers what they want to see you act on and what topic should be covered. Do not hesitate to use polls and gauge interest in general and stereotypical subjects.

Conclusion

YouTube has become a one-stop shop for watching impeccable content and earning through the creation of media. It is vital to know YouTube community guidelines to work better and efficiently.

To create good intros and outros for your YouTube channels, incorporate the usage of Wondershare Filmora . It offers some moving effects and transitions to create a spell-bound impact on the viewers.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

02 How to Make A Community Post on YouTube?

03 How to Get Community Tab on YouTube?

04 How to Make Good Use of Community Tab on YouTube?

Part 1: What is YouTube Community?

Before getting into YouTube community posts, it is crucial to understand what YouTube Community is and how it affects the content creators. The YouTube community is an extensive range of viewers or followers that one needs to grow their channel. Creating a connection with the viewers helps because you have loyal followers; you have got it all.

It is because the trusted followers would go above and beyond to share your content to their social media accounts and give you instant feedback. YouTube community tab works like a charm for creators to engage with the audience. They can use YouTube community posts such as polls, ask questions, use GIFs, and interact with the community.

Part 2: How to Make A Community Post on YouTube?

The first question to arise in one’s mind revolves around how to make a community post on YouTube. The community post YouTube helps in interaction with the general public and community. To make community posts YouTube via computer and mobile device, follow the guidelines below in detail.

Community Post YouTube Via Computer

The steps below shall help the reader to make a YouTube community post through the system.

Step 1: Launch YouTube from your browser and log in to your account. Now, click on the “Upload” button located at the top right corner of the screen.

Step 2: Tap on “Create Post” and type the message in the textbox. You can insert an image, GIF, or video as required. Now, pick the type of post.

Step 3: Hit “Post” afterward. The “Community” posts can be accessed from the “Community” tab in your account channel.

Community Post YouTube Via Mobile Phone

To know How to make community posts on YouTube mobile, follow the guidelines below:

Step 1: Launch the YouTube application from your iPhone or Android. Hit the “Create” icon that looks like a video camera located in the top right corner.

Step 2: Click on “Create Post,” add the post to the textbox and upload any required media. Choose the type of post and tap “Post.”

Part 3: How to Get Community Tab on YouTube?

The vital concern to be addressed in this section spins around how to enable a community tab on YouTube. On October 12, 2021, YouTube updated the policy that stated that a channel must have a minimal 500+ subscribers to get community tab YouTube.

Before October, the threshold for subscribers used to be 1000+. Now it has been reduced so that most channels can communicate and engage with the audience. The content creators can access the community tab on YouTube faster by following some pointers and tips.

For once, they can interact with the audience more and find ways to keep them in a loop. It creates a strong community of followers and subscribers. To do so, the account owners can reply to every comment, ask different questions, and pin the best comments. Additionally, you can ask for feedback and opinions in the comment tab to enable the community tab on YouTube.

Ask people their take on a certain stereotype, have a tip from viewers that can be shared with the community, and how they want to see the future. It also makes the community ponder upon the cruel realities of the world and express themselves out loud. You can also make more quality content videos to be a part of the community for good.

Part 4: How to Make Good Use of Community Tab on YouTube?

The users know how to get the community tab on your YouTube channel and how to post community posts on YouTube. It is time to know how to make good use of the community tab on YouTube. Having this knowledge shall help the new and old content creators to use their skills and bring good to the world.

So, without wasting any time, let us begin the process.

Showcase Behind the Scenes and Bloopers

Most viewers crave authenticity more than ever. The regular videos and updates on a channel and scripted and well-crafted, so there is no window for error. However, upload your life updates and BTS scenes from video production to engage the audience and use the community tab to its full potential.

Cross Channel Promotion Process

The community tab helps promote your various vlog or podcasts. It means that you can support new creators in the market and establish a cross-channel promotion network. Engaging with other creators helps the audience know about your community tab YouTube.

Use Teasers and Promos

Using different teasers and promos plays a significant role in developing the well-deserved hype for the show or video. It compels the audience to stay tuned to whatever the channel is bringing to the table. Moreover, the time between working on the video and uploading it can be filled by teasers that promote the upcoming project big time.

Exceptional and Planned Giveaways

Giveaways appear to be a devious plan to lure in the audience. However, if your content is worthy enough to stick around, you don’t need to worry much. Therefore, plan a giveaway and set some rules for it. The circle of interest is widely enhanced using this tactic from the platform of community tab on YouTube.

Hosting Q/A Sessions

Another effective way to use the YouTube community tab to its full potential revolves around hosting a Questions and Answer Session. The general public likes to relate to the bloggers and influencers and know about them. A Q/A session sparks the connection between the two where the viewers ask different personal and professional questions.

It is a huge possibility that you gain new followers, and they stick to the way you communicate and give importance to your subscribers.

Ask for Inspiration and Video

The most common practice of renowned content creators is to engage the audience and ask them for inspiration in the following video. You can ask your subscribers what they want to see you act on and what topic should be covered. Do not hesitate to use polls and gauge interest in general and stereotypical subjects.

Conclusion

YouTube has become a one-stop shop for watching impeccable content and earning through the creation of media. It is vital to know YouTube community guidelines to work better and efficiently.

To create good intros and outros for your YouTube channels, incorporate the usage of Wondershare Filmora . It offers some moving effects and transitions to create a spell-bound impact on the viewers.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free