"2024 Approved  Prime Gear Picks for Beginning Creators"

"2024 Approved Prime Gear Picks for Beginning Creators"

Joseph Lv13

Prime Gear Picks for Beginning Creators

The Best YouTube Equipment: What You Need to Start Your Channel

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

When you first started your vlog you likely looked for tips from well-established vloggers. Something that may have been surprising was the amount of equipment it takes to run a successful vlog. Besides your camera you need equipment for stabilizing it, for lighting your shots, and for recording better audio than your camera is capable of. If you still don’t know which camera to use, this article will tell you the best cameras for YouTube .

Do not be overwhelmed! There are loads of affordable options for YouTube equipment. There are even some tricks you can use to get by without some pieces of equipment until you are ready to make the investment.

Here are examples of some of the best YouTube equipment. Watch for the ‘Free Option!’ at the bottom of every section!

1. Stabilizers for YouTube

Selfie Stick: A lot of vloggers like to record from their phones, and selfie sticks make great stabilizers. You can put one end on the ground and use your selfie stick similarly to a monopod. Selfie sticks are also very affordable. The Cazbe Selfie Stick is only about $40. If you want to be a bit more sophisticated about your smartphone video then you might consider the KumbaCam 3 Axis Smart Phone Stabilizer, which is described as a ‘selfie stick on steroids’. It is a pricier option at $350.

youtube equipment

Tripod: A tripod is what most people think of when they think of stabilizing their cameras. Tripods come in different weights and sizes, and there are even tripods specifically for smartphones. There is a wide range of pricing for tripods. Mid-range is about $50.

youtube equipment

Free Option! Any Available Surface: Kitchen tables. Desks. Park benches. Trees. Your friend’s shoulder, if you ask nicely. Anything you can rest your camera on top of can be used to record a steady video.

2. Lighting for YouTube Videos

Softbox Lights: These are the kinds of lights that were probably used to take your school photos. They create soft, diffused, light and can be fairly affordable. The LimoStudio 700W Photography Softbox Lighting Kit is $167, and that is about the average.

youtube equipment

LED Panel Light: LED panels produce high quality light. Prices vary. The Aputure Amaran AL-528S LED Video Light costs $358 (with stand). There are also LED panel lights which can be mounted onto your camera, like the Julius Studio NEW 160 LED 160 Dimmable Ultra High Power Panel Light which costs $111.

youtube equipment

Free Option! The Sun: Natural light is always powerful enough to make your videos look great. Consider recording outside, or near a window in your house.

3. Audio Equipment for YouTube

Snoball: A Blue Snoball USB mic is an extremely affordable option at $60, although it does not have good range. You have to stay close to your computer if you use a Snoball.

youtube equipment

Shotgun: You can get a shotgun mic to attach to your camera at a fairly decent price. The RØDE Video Shotgun Mic is only $140. You will not be able to stray far from your camera as it works best when you are close to it.

youtube equipment

MP3 Recorder: A very high quality voice recorder is one way to record great audio and still be able to move freely. The Roland R-05 WAVE/MP3 Recorder is a great choice at $200.

youtube equipment

LAV System: A lavalier, or lapel, mic system is a lot of vloggers’ favorite way to record dialogue because the mics are small and clip right on to your clothing. This is a more expensive option. The Sony LAV Wireless Mic System is $600.

youtube equipment

Free Option! Audacity: Audacity is free audio recording/editing software that is popular with vloggers. If you do not have access to an external mic then you might be able to increase the quality of your sound recording using Audacity. You can download the latest version of Audacity for free from Audacityteam.org

4. Editing Your YouTube Videos

Filmora Video Editor: Filmora is a great program for beginners, but it is also powerful enough to satisfy more experienced vloggers. Filmora has both advanced tools like green screen or picture-in-picture, and a lot of fun features like filters, animated titles, and overlays.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Adobe Premiere Pro: Premiere is professional grade software that boasts an ‘industry-leading video production toolset’. You can get Premiere Pro as part of the single-app Creative Cloud plan for $19.99 a month.

Free Option! Filmora: Filmora’s mobile app, Filmora, is available for free for a limited time for both Android and iPhone. It has a ton of features, and a really intuitive interface designed specifically for the mobile format.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

When you first started your vlog you likely looked for tips from well-established vloggers. Something that may have been surprising was the amount of equipment it takes to run a successful vlog. Besides your camera you need equipment for stabilizing it, for lighting your shots, and for recording better audio than your camera is capable of. If you still don’t know which camera to use, this article will tell you the best cameras for YouTube .

Do not be overwhelmed! There are loads of affordable options for YouTube equipment. There are even some tricks you can use to get by without some pieces of equipment until you are ready to make the investment.

Here are examples of some of the best YouTube equipment. Watch for the ‘Free Option!’ at the bottom of every section!

1. Stabilizers for YouTube

Selfie Stick: A lot of vloggers like to record from their phones, and selfie sticks make great stabilizers. You can put one end on the ground and use your selfie stick similarly to a monopod. Selfie sticks are also very affordable. The Cazbe Selfie Stick is only about $40. If you want to be a bit more sophisticated about your smartphone video then you might consider the KumbaCam 3 Axis Smart Phone Stabilizer, which is described as a ‘selfie stick on steroids’. It is a pricier option at $350.

youtube equipment

Tripod: A tripod is what most people think of when they think of stabilizing their cameras. Tripods come in different weights and sizes, and there are even tripods specifically for smartphones. There is a wide range of pricing for tripods. Mid-range is about $50.

youtube equipment

Free Option! Any Available Surface: Kitchen tables. Desks. Park benches. Trees. Your friend’s shoulder, if you ask nicely. Anything you can rest your camera on top of can be used to record a steady video.

2. Lighting for YouTube Videos

Softbox Lights: These are the kinds of lights that were probably used to take your school photos. They create soft, diffused, light and can be fairly affordable. The LimoStudio 700W Photography Softbox Lighting Kit is $167, and that is about the average.

youtube equipment

LED Panel Light: LED panels produce high quality light. Prices vary. The Aputure Amaran AL-528S LED Video Light costs $358 (with stand). There are also LED panel lights which can be mounted onto your camera, like the Julius Studio NEW 160 LED 160 Dimmable Ultra High Power Panel Light which costs $111.

youtube equipment

Free Option! The Sun: Natural light is always powerful enough to make your videos look great. Consider recording outside, or near a window in your house.

3. Audio Equipment for YouTube

Snoball: A Blue Snoball USB mic is an extremely affordable option at $60, although it does not have good range. You have to stay close to your computer if you use a Snoball.

youtube equipment

Shotgun: You can get a shotgun mic to attach to your camera at a fairly decent price. The RØDE Video Shotgun Mic is only $140. You will not be able to stray far from your camera as it works best when you are close to it.

youtube equipment

MP3 Recorder: A very high quality voice recorder is one way to record great audio and still be able to move freely. The Roland R-05 WAVE/MP3 Recorder is a great choice at $200.

youtube equipment

LAV System: A lavalier, or lapel, mic system is a lot of vloggers’ favorite way to record dialogue because the mics are small and clip right on to your clothing. This is a more expensive option. The Sony LAV Wireless Mic System is $600.

youtube equipment

Free Option! Audacity: Audacity is free audio recording/editing software that is popular with vloggers. If you do not have access to an external mic then you might be able to increase the quality of your sound recording using Audacity. You can download the latest version of Audacity for free from Audacityteam.org

4. Editing Your YouTube Videos

Filmora Video Editor: Filmora is a great program for beginners, but it is also powerful enough to satisfy more experienced vloggers. Filmora has both advanced tools like green screen or picture-in-picture, and a lot of fun features like filters, animated titles, and overlays.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Adobe Premiere Pro: Premiere is professional grade software that boasts an ‘industry-leading video production toolset’. You can get Premiere Pro as part of the single-app Creative Cloud plan for $19.99 a month.

Free Option! Filmora: Filmora’s mobile app, Filmora, is available for free for a limited time for both Android and iPhone. It has a ton of features, and a really intuitive interface designed specifically for the mobile format.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

When you first started your vlog you likely looked for tips from well-established vloggers. Something that may have been surprising was the amount of equipment it takes to run a successful vlog. Besides your camera you need equipment for stabilizing it, for lighting your shots, and for recording better audio than your camera is capable of. If you still don’t know which camera to use, this article will tell you the best cameras for YouTube .

Do not be overwhelmed! There are loads of affordable options for YouTube equipment. There are even some tricks you can use to get by without some pieces of equipment until you are ready to make the investment.

Here are examples of some of the best YouTube equipment. Watch for the ‘Free Option!’ at the bottom of every section!

1. Stabilizers for YouTube

Selfie Stick: A lot of vloggers like to record from their phones, and selfie sticks make great stabilizers. You can put one end on the ground and use your selfie stick similarly to a monopod. Selfie sticks are also very affordable. The Cazbe Selfie Stick is only about $40. If you want to be a bit more sophisticated about your smartphone video then you might consider the KumbaCam 3 Axis Smart Phone Stabilizer, which is described as a ‘selfie stick on steroids’. It is a pricier option at $350.

youtube equipment

Tripod: A tripod is what most people think of when they think of stabilizing their cameras. Tripods come in different weights and sizes, and there are even tripods specifically for smartphones. There is a wide range of pricing for tripods. Mid-range is about $50.

youtube equipment

Free Option! Any Available Surface: Kitchen tables. Desks. Park benches. Trees. Your friend’s shoulder, if you ask nicely. Anything you can rest your camera on top of can be used to record a steady video.

2. Lighting for YouTube Videos

Softbox Lights: These are the kinds of lights that were probably used to take your school photos. They create soft, diffused, light and can be fairly affordable. The LimoStudio 700W Photography Softbox Lighting Kit is $167, and that is about the average.

youtube equipment

LED Panel Light: LED panels produce high quality light. Prices vary. The Aputure Amaran AL-528S LED Video Light costs $358 (with stand). There are also LED panel lights which can be mounted onto your camera, like the Julius Studio NEW 160 LED 160 Dimmable Ultra High Power Panel Light which costs $111.

youtube equipment

Free Option! The Sun: Natural light is always powerful enough to make your videos look great. Consider recording outside, or near a window in your house.

3. Audio Equipment for YouTube

Snoball: A Blue Snoball USB mic is an extremely affordable option at $60, although it does not have good range. You have to stay close to your computer if you use a Snoball.

youtube equipment

Shotgun: You can get a shotgun mic to attach to your camera at a fairly decent price. The RØDE Video Shotgun Mic is only $140. You will not be able to stray far from your camera as it works best when you are close to it.

youtube equipment

MP3 Recorder: A very high quality voice recorder is one way to record great audio and still be able to move freely. The Roland R-05 WAVE/MP3 Recorder is a great choice at $200.

youtube equipment

LAV System: A lavalier, or lapel, mic system is a lot of vloggers’ favorite way to record dialogue because the mics are small and clip right on to your clothing. This is a more expensive option. The Sony LAV Wireless Mic System is $600.

youtube equipment

Free Option! Audacity: Audacity is free audio recording/editing software that is popular with vloggers. If you do not have access to an external mic then you might be able to increase the quality of your sound recording using Audacity. You can download the latest version of Audacity for free from Audacityteam.org

4. Editing Your YouTube Videos

Filmora Video Editor: Filmora is a great program for beginners, but it is also powerful enough to satisfy more experienced vloggers. Filmora has both advanced tools like green screen or picture-in-picture, and a lot of fun features like filters, animated titles, and overlays.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Adobe Premiere Pro: Premiere is professional grade software that boasts an ‘industry-leading video production toolset’. You can get Premiere Pro as part of the single-app Creative Cloud plan for $19.99 a month.

Free Option! Filmora: Filmora’s mobile app, Filmora, is available for free for a limited time for both Android and iPhone. It has a ton of features, and a really intuitive interface designed specifically for the mobile format.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

When you first started your vlog you likely looked for tips from well-established vloggers. Something that may have been surprising was the amount of equipment it takes to run a successful vlog. Besides your camera you need equipment for stabilizing it, for lighting your shots, and for recording better audio than your camera is capable of. If you still don’t know which camera to use, this article will tell you the best cameras for YouTube .

Do not be overwhelmed! There are loads of affordable options for YouTube equipment. There are even some tricks you can use to get by without some pieces of equipment until you are ready to make the investment.

Here are examples of some of the best YouTube equipment. Watch for the ‘Free Option!’ at the bottom of every section!

1. Stabilizers for YouTube

Selfie Stick: A lot of vloggers like to record from their phones, and selfie sticks make great stabilizers. You can put one end on the ground and use your selfie stick similarly to a monopod. Selfie sticks are also very affordable. The Cazbe Selfie Stick is only about $40. If you want to be a bit more sophisticated about your smartphone video then you might consider the KumbaCam 3 Axis Smart Phone Stabilizer, which is described as a ‘selfie stick on steroids’. It is a pricier option at $350.

youtube equipment

Tripod: A tripod is what most people think of when they think of stabilizing their cameras. Tripods come in different weights and sizes, and there are even tripods specifically for smartphones. There is a wide range of pricing for tripods. Mid-range is about $50.

youtube equipment

Free Option! Any Available Surface: Kitchen tables. Desks. Park benches. Trees. Your friend’s shoulder, if you ask nicely. Anything you can rest your camera on top of can be used to record a steady video.

2. Lighting for YouTube Videos

Softbox Lights: These are the kinds of lights that were probably used to take your school photos. They create soft, diffused, light and can be fairly affordable. The LimoStudio 700W Photography Softbox Lighting Kit is $167, and that is about the average.

youtube equipment

LED Panel Light: LED panels produce high quality light. Prices vary. The Aputure Amaran AL-528S LED Video Light costs $358 (with stand). There are also LED panel lights which can be mounted onto your camera, like the Julius Studio NEW 160 LED 160 Dimmable Ultra High Power Panel Light which costs $111.

youtube equipment

Free Option! The Sun: Natural light is always powerful enough to make your videos look great. Consider recording outside, or near a window in your house.

3. Audio Equipment for YouTube

Snoball: A Blue Snoball USB mic is an extremely affordable option at $60, although it does not have good range. You have to stay close to your computer if you use a Snoball.

youtube equipment

Shotgun: You can get a shotgun mic to attach to your camera at a fairly decent price. The RØDE Video Shotgun Mic is only $140. You will not be able to stray far from your camera as it works best when you are close to it.

youtube equipment

MP3 Recorder: A very high quality voice recorder is one way to record great audio and still be able to move freely. The Roland R-05 WAVE/MP3 Recorder is a great choice at $200.

youtube equipment

LAV System: A lavalier, or lapel, mic system is a lot of vloggers’ favorite way to record dialogue because the mics are small and clip right on to your clothing. This is a more expensive option. The Sony LAV Wireless Mic System is $600.

youtube equipment

Free Option! Audacity: Audacity is free audio recording/editing software that is popular with vloggers. If you do not have access to an external mic then you might be able to increase the quality of your sound recording using Audacity. You can download the latest version of Audacity for free from Audacityteam.org

4. Editing Your YouTube Videos

Filmora Video Editor: Filmora is a great program for beginners, but it is also powerful enough to satisfy more experienced vloggers. Filmora has both advanced tools like green screen or picture-in-picture, and a lot of fun features like filters, animated titles, and overlays.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Adobe Premiere Pro: Premiere is professional grade software that boasts an ‘industry-leading video production toolset’. You can get Premiere Pro as part of the single-app Creative Cloud plan for $19.99 a month.

Free Option! Filmora: Filmora’s mobile app, Filmora, is available for free for a limited time for both Android and iPhone. It has a ton of features, and a really intuitive interface designed specifically for the mobile format.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Elevate Your YouTube Presence: Filmmaking with Filmora

Do you want to know how to get more subscribers? Do you want your channel to be popular among those YouTube stars? Ok, we got you!

The most efficient and easy way to do this is by making a YouTube trailer. It will help to attract a new audience and give your channel a more artistic and pleasing approach. Scroll more to get secret tips!

Part 1. What is a YouTube trailer?

A YouTube trailer is a short intro video for your channel. What do you do? What is your content? It is a brief video that helps the new audience understand your channel.

In other words, a YouTube trailer is necessary for your channel. It will give the audience a better understanding of yourself and what to expect from your YouTube channel.

Note: also, the trailer will be visible for non-subscribed viewers who come to your channel for the first time. So as first impressions matter, they need to be creative and engaging.

Part 2. Don’t know where to start?

So you want to create a trailer and need help figuring out where to start? What if there are templates that will help you make your trailer and simplifies your work? Yes! Wondershare Filmora will make your way easy and give you unlimited effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start with a hook

Your first step will be to find a way to engage your audience so that they will be interested in your channel or content from the very beginning. To do this, follow the below steps and enjoy the next with your audience.

a good startup of a trailer

For example

Step1 Ask a question.

Step2 Start with a problem and a solution.

Step3 Use a hypothetical situation with the words like “What if.”

Step4 Open with an exciting fact

Step5 Tell a story without finishing it.

The trick here is to get the viewers’ attention within 5 seconds, so they’re interested in your channel from the beginning. Also, it intrigues them to keep watching.

Step2 Tell a little about yourself

Make a short intro, depending on the content and your presence on the screen. Again, developing a friendly relationship between the viewers and yourself is beneficial.

self-introduction example

You can add a quick introduction about yourself and your backstory. It will create a sense of personal attachment to the channel and help you engage better with the audience.

Note: keep in mind to make a short intro. Please don’t spend too much time on it. And remember, it’s all about the audience.

Step3 Show, not just tell

Showing the audience what the channel is about is essential. Therefore, you need to spend some time selecting your best footage and graphics to showcase and illustrate your content.

One of the easiest ways is to use perfect music. So if you want to know how to select the right song, go and look at our new release,the power of music , where we teach you everything you need to know for this.

Step4 Channel values

Here, you should explain to your audience the purpose of your channel and what they can expect from you. At this stage, new potential viewers can get you, whether your goal is to entertain them, teach something specific, or discuss certain topics and how you intend to achieve them.

an example of a creative trailer

Determine the style of your video

You can refer to the most popular style in your area. Then, making the possibilities endless, you name it!

  • A vlogger video, in which you have to record your daily activities. You can utilize a special occasion or a visit to historical sites or other landscapes of nature.
  • A Gamer video, in which you will record your reaction to those chilly horror games or maybe competitive gaming where you can cherish your achievements with your audience.
  • Introduce new challenges through your videos.
  • Introduce voiceovers over motion captures.
  • Storyteller, in which you will tell about fictional and non-fictional moments.
Step5 Schedule

Schedules are vital if you want regularly engaging viewers. The audience will be kept track of your activities and be there as soon as you upload your video. Also, new viewers know when to expect new content from you and commit to your goal, so they know your strategy.

video posts schedules

Step6 Call to action

What is a Video CTA? A CTA is an action you want your target audience to do after watching a trailer. And that is to subscribe to your YouTube channel.

Tips for your CTA in your trailer

  • Please keep it simple, and do not overdo it. Make sure to keep the trailer under a minute or at least two minutes.
  • There is no need to ask them to follow you on other platforms other than YouTube.
  • If you feel these platforms will keep your audience on track, then do so.
  • Beginners should refrain from doing it.
  • Keep it friendly and give them the option to do so.

Best Practice To Create an Ideal Trailer for Your YouTube Channel

All the details have been shared on creating an ideal trailer for your YouTube channel. To make it simple, check out these three takeaways.

  • Keep all the information related to your channel in the trailer, and be true to yourself and your content style.
  • You do not want to switch from a style so frequently that it will affect your views and subscribers.
  • Repetition will kill off the vibe of a good trailer. Do not use recurrent images or clips in your video

Alright! Following the steps mentioned above, you will be able to create a good YouTube trailer that will not only attract more subscribers to your channel. It will also allow them to stay hooked on your new and upcoming content. If you know more tips, share them with us.

Part 2. Don’t know where to start?

So you want to create a trailer and need help figuring out where to start? What if there are templates that will help you make your trailer and simplifies your work? Yes! Wondershare Filmora will make your way easy and give you unlimited effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start with a hook

Your first step will be to find a way to engage your audience so that they will be interested in your channel or content from the very beginning. To do this, follow the below steps and enjoy the next with your audience.

a good startup of a trailer

For example

Step1 Ask a question.

Step2 Start with a problem and a solution.

Step3 Use a hypothetical situation with the words like “What if.”

Step4 Open with an exciting fact

Step5 Tell a story without finishing it.

The trick here is to get the viewers’ attention within 5 seconds, so they’re interested in your channel from the beginning. Also, it intrigues them to keep watching.

Step2 Tell a little about yourself

Make a short intro, depending on the content and your presence on the screen. Again, developing a friendly relationship between the viewers and yourself is beneficial.

self-introduction example

You can add a quick introduction about yourself and your backstory. It will create a sense of personal attachment to the channel and help you engage better with the audience.

Note: keep in mind to make a short intro. Please don’t spend too much time on it. And remember, it’s all about the audience.

Step3 Show, not just tell

Showing the audience what the channel is about is essential. Therefore, you need to spend some time selecting your best footage and graphics to showcase and illustrate your content.

One of the easiest ways is to use perfect music. So if you want to know how to select the right song, go and look at our new release,the power of music , where we teach you everything you need to know for this.

Step4 Channel values

Here, you should explain to your audience the purpose of your channel and what they can expect from you. At this stage, new potential viewers can get you, whether your goal is to entertain them, teach something specific, or discuss certain topics and how you intend to achieve them.

an example of a creative trailer

Determine the style of your video

You can refer to the most popular style in your area. Then, making the possibilities endless, you name it!

  • A vlogger video, in which you have to record your daily activities. You can utilize a special occasion or a visit to historical sites or other landscapes of nature.
  • A Gamer video, in which you will record your reaction to those chilly horror games or maybe competitive gaming where you can cherish your achievements with your audience.
  • Introduce new challenges through your videos.
  • Introduce voiceovers over motion captures.
  • Storyteller, in which you will tell about fictional and non-fictional moments.
Step5 Schedule

Schedules are vital if you want regularly engaging viewers. The audience will be kept track of your activities and be there as soon as you upload your video. Also, new viewers know when to expect new content from you and commit to your goal, so they know your strategy.

video posts schedules

Step6 Call to action

What is a Video CTA? A CTA is an action you want your target audience to do after watching a trailer. And that is to subscribe to your YouTube channel.

Tips for your CTA in your trailer

  • Please keep it simple, and do not overdo it. Make sure to keep the trailer under a minute or at least two minutes.
  • There is no need to ask them to follow you on other platforms other than YouTube.
  • If you feel these platforms will keep your audience on track, then do so.
  • Beginners should refrain from doing it.
  • Keep it friendly and give them the option to do so.

Best Practice To Create an Ideal Trailer for Your YouTube Channel

All the details have been shared on creating an ideal trailer for your YouTube channel. To make it simple, check out these three takeaways.

  • Keep all the information related to your channel in the trailer, and be true to yourself and your content style.
  • You do not want to switch from a style so frequently that it will affect your views and subscribers.
  • Repetition will kill off the vibe of a good trailer. Do not use recurrent images or clips in your video

Alright! Following the steps mentioned above, you will be able to create a good YouTube trailer that will not only attract more subscribers to your channel. It will also allow them to stay hooked on your new and upcoming content. If you know more tips, share them with us.

  • Title: "2024 Approved Prime Gear Picks for Beginning Creators"
  • Author: Joseph
  • Created at : 2024-05-31 13:48:32
  • Updated at : 2024-06-01 13:48:32
  • Link: https://youtube-stream.techidaily.com/2024-approved-prime-gear-picks-for-beginning-creators/
  • License: This work is licensed under CC BY-NC-SA 4.0.