Optimize and Submit Longer YouTube Content

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

YouTube is the go-to site for uploading video material to the internet. YouTube is home to a diverse range of content providers, including gamers, vloggers, marketers, musicians, comedians, life coaches, technology enthusiasts, and many others, with over two billion monthly users. It’s the perfect place to share your films with a wide audience and grow a significant and dedicated following. Moreover, YouTube is a video-sharing platform that allows users to watch, like, share, comment on, and submit videos. The video service is available on Computers, workstations, tablet devices, and cell phones.

What Is Youtube’s Primary Goal?

YouTube was developed to allow anyone to upload any video content they wanted. On the site, users were anticipated to be allowed to upload, distribute, and watch content without restriction. It has subsequently grown to become one of the world’s most popular video distribution platforms.

YouTube has evolved into a formidable platform for posting high-quality films with a range of settings and aspects over the years. It has also established a set of authoritarian rules and procedures for dealing with copyright issues as well as dangerous, offensive, and deceptive content. Do you make YouTube videos but are frustrated by the fact that you can only upload fifteen-minute recordings? All you need is quick account verification. This post will show you how to go about doing so.

Before you decide to submit a video, double-check that it doesn’t infringe on anyone’s copyright and that it follows YouTube’s community guidelines. Let’s have a look at what you need to do to upload longer videos on YouTube and ensure that it gets a lot of views before getting into the main guidelines and requirements.

Is There A Limit On How Long A Video Can Be On Youtube?

Yes, there is a restriction to the duration of videos that can be uploaded to YouTube. YouTube enables video uploads of up to 15 minutes in length by default. If you try to upload a video that is more than 15 minutes long, it will fail. This is a YouTube restriction, not a Brightcove restriction.

Moreover, the length of a YouTube video is determined by whether or not your account is verified. Your YouTube videos can only be 15 minutes long or fewer if you aren’t verified. Your YouTube videos can be up to 12 hours long or 128 GB in size if you are verified.

Shorter videos were deemed to be superior… You’ll lose viewers if you make a video longer solely for the sake of making it longer. On the other hand, longer videos should be planned into your video material. Videos that are between 7 and 15 minutes long do well in general.
Surprisingly, people prefer lengthier videos, and artists haven’t noticed a drop in views when they develop longer ones. When they focus on longer films, they’ve seen an increase in views and subscribers. Nikki Tutorials’ videos, for example, were roughly eight minutes long in 2015.
It’s time to get serious about making lengthier videos. If you want to appear in YouTube’s search, you’ll need to increase the length of your videos steadily. This includes producing other vlogs, in-depth tutorials, and GRWM videos. All of these video formats tend to be lengthy.
As your videos get longer, you may see that organic views increase as you appear more frequently in organic searches. Because YouTube defines long-video channels as ‘top producers,’ such videos are pushed to the top of search results, you’ll see an increase in subscribers.
Lastly, A YouTube video should be at least ten minutes long. Videos that are seven to fifteen minutes long tend to do well on the site. Keep in mind, though, that your video should only be as long as it needs to be.

How To Upload Longer Videos To Youtube In A Step-by-step Process?

YouTube allows users to submit videos up to 15 minutes in length by default. You’ll need to validate your account if you want to upload longer movies. Follow the procedures below to upload videos longer than 15 minutes and up to 12 hours on YouTube.

Step 1: Log in to your YouTube account first.

Step 2: Go to https://www.youtube.com/upload and post your video.

Step 3: At the bottom, click Increase your limit.

Step 4: You must validate your account. Select how you want to get a verification code. You have the option of having an automated voice message call me or having the verification code texted to me.

Step 5: Click Submit after entering your phone number. Select a language for the service to use when delivering you the verification code by clicking change language.

If you choose the Call me with an automated voice message option, make sure you have your phone nearby. The automated voice call will be made only once and practically immediately after you click Submit.

Step 6: The code will be delivered to your phone number, either an automated voice call or a text message, depending on your preference.

Step 7: Click Submit after entering the verification code. You can now post videos that are longer than 15 minutes (up to 12 hours in duration). YouTube allows you to upload files up to 128GB or 12 hours in length.

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

Video editing involves removing extraneous scenes from a recorded video. You’ve shot a great video, but it’s bloated with undesired segments and irrelevant content, making it too huge or unusable to upload to YouTube. You can chop the video into smaller segments and eliminate the unnecessary bits as needed to generate a new film to make things easier.

Wondershare Filmora is an easy-to-use yet powerful video editing program that allows you to chop videos into many parts and perform a variety of video editing activities to create a fantastic home movie.

YouTube Video Editor is extremely simple to use. However, it only offers a few basic video editing features and is prone to crashing when dealing with huge files. Try Wondershare Filmora if you want to make your video look more professional. This desktop video editing program can assist you in doing video editing chores quickly and easily.

Filmora online video trimmer is a free online tool that can help you trim video instantly if you prefer an online alternative. You can drag and drop your video from your PC or a video link. It’s simple to use with the slider, or you can enter specified start and stop periods for more precise trimming.

1-Filmore Video Cutter Allows You To Import Your Videos

Launch the video cutter after it has been installed and click New Project to enter the video editing interface. Now you must import the video, which must be divided into numerous portions.

If your video has a lot of different sequences, Filmora can help you discover the clip you want to trim. The “Scene Detection” tool will assist you in rapidly locating the segment you want to cut. To open the Scene Detection window, choose the video in the media library (not the timeline), right-click it, and select “Scene Detection.” Filmora will automatically split your videos into multiple segments when you click Detect, depending on scene changes.

2-Trim, Split, Cut, And Delete Videos By Hand

To trim video files, drag videos from the media library to the video track on the timeline and follow these instructions. You may use the trim option to chop out the beginning or conclusion of a video swiftly.

3-Save Your Video To Your Computer

Click the Export button on the screen once you’ve finished cutting and basic editing. By clicking “Format” and specifying the necessary settings, such as frame rate and resolution, you can save the video in other formats on your local computer.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Time To Extract A Conclusion

This article has come to a close. Keep in mind that your YouTube upload limit is determined by whether or not your channel has been verified. Please continue the steps outlined above if it hasn’t been confirmed yet.

Finally, there are a few things you should be aware of:

To upload files larger than 20GB, make sure you have the most recent version of your browser.
If you can’t find the link to increase your limit, it’s possible that your longer videos feature is already turned on. Check your Accounts Feature page to be sure. To be allowed to upload a lengthier video, you must have a good standing on the YouTube Community Guidelines.
Check for copyright claims and strikes if you’re having trouble uploading a video.
If you’re uploading a long video and haven’t verified your account yet, you’ll be prompted to do so after the video has been uploaded.
Simply click the Verify account icon beside the video, then activate this video in your video manager to publish it.
Keep in mind that it will be set to private by default, so make sure to modify the privacy settings if necessary.

Try It Free Try It Free

What Is Youtube’s Primary Goal?

Is There A Limit On How Long A Video Can Be On Youtube?

Shorter videos were deemed to be superior… You’ll lose viewers if you make a video longer solely for the sake of making it longer. On the other hand, longer videos should be planned into your video material. Videos that are between 7 and 15 minutes long do well in general.
Surprisingly, people prefer lengthier videos, and artists haven’t noticed a drop in views when they develop longer ones. When they focus on longer films, they’ve seen an increase in views and subscribers. Nikki Tutorials’ videos, for example, were roughly eight minutes long in 2015.
It’s time to get serious about making lengthier videos. If you want to appear in YouTube’s search, you’ll need to increase the length of your videos steadily. This includes producing other vlogs, in-depth tutorials, and GRWM videos. All of these video formats tend to be lengthy.
As your videos get longer, you may see that organic views increase as you appear more frequently in organic searches. Because YouTube defines long-video channels as ‘top producers,’ such videos are pushed to the top of search results, you’ll see an increase in subscribers.
Lastly, A YouTube video should be at least ten minutes long. Videos that are seven to fifteen minutes long tend to do well on the site. Keep in mind, though, that your video should only be as long as it needs to be.

How To Upload Longer Videos To Youtube In A Step-by-step Process?

Step 1: Log in to your YouTube account first.

Step 2: Go to https://www.youtube.com/upload and post your video.

Step 3: At the bottom, click Increase your limit.

Step 4: You must validate your account. Select how you want to get a verification code. You have the option of having an automated voice message call me or having the verification code texted to me.

Step 5: Click Submit after entering your phone number. Select a language for the service to use when delivering you the verification code by clicking change language.

Step 6: The code will be delivered to your phone number, either an automated voice call or a text message, depending on your preference.

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

1-Filmore Video Cutter Allows You To Import Your Videos

Launch the video cutter after it has been installed and click New Project to enter the video editing interface. Now you must import the video, which must be divided into numerous portions.

2-Trim, Split, Cut, And Delete Videos By Hand

3-Save Your Video To Your Computer

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Time To Extract A Conclusion

Finally, there are a few things you should be aware of:

To upload files larger than 20GB, make sure you have the most recent version of your browser.
If you can’t find the link to increase your limit, it’s possible that your longer videos feature is already turned on. Check your Accounts Feature page to be sure. To be allowed to upload a lengthier video, you must have a good standing on the YouTube Community Guidelines.
Check for copyright claims and strikes if you’re having trouble uploading a video.
If you’re uploading a long video and haven’t verified your account yet, you’ll be prompted to do so after the video has been uploaded.
Simply click the Verify account icon beside the video, then activate this video in your video manager to publish it.
Keep in mind that it will be set to private by default, so make sure to modify the privacy settings if necessary.

Try It Free Try It Free

What Is Youtube’s Primary Goal?

Is There A Limit On How Long A Video Can Be On Youtube?

Shorter videos were deemed to be superior… You’ll lose viewers if you make a video longer solely for the sake of making it longer. On the other hand, longer videos should be planned into your video material. Videos that are between 7 and 15 minutes long do well in general.
Surprisingly, people prefer lengthier videos, and artists haven’t noticed a drop in views when they develop longer ones. When they focus on longer films, they’ve seen an increase in views and subscribers. Nikki Tutorials’ videos, for example, were roughly eight minutes long in 2015.
It’s time to get serious about making lengthier videos. If you want to appear in YouTube’s search, you’ll need to increase the length of your videos steadily. This includes producing other vlogs, in-depth tutorials, and GRWM videos. All of these video formats tend to be lengthy.
As your videos get longer, you may see that organic views increase as you appear more frequently in organic searches. Because YouTube defines long-video channels as ‘top producers,’ such videos are pushed to the top of search results, you’ll see an increase in subscribers.
Lastly, A YouTube video should be at least ten minutes long. Videos that are seven to fifteen minutes long tend to do well on the site. Keep in mind, though, that your video should only be as long as it needs to be.

How To Upload Longer Videos To Youtube In A Step-by-step Process?

Step 1: Log in to your YouTube account first.

Step 2: Go to https://www.youtube.com/upload and post your video.

Step 3: At the bottom, click Increase your limit.

Step 4: You must validate your account. Select how you want to get a verification code. You have the option of having an automated voice message call me or having the verification code texted to me.

Step 5: Click Submit after entering your phone number. Select a language for the service to use when delivering you the verification code by clicking change language.

Step 6: The code will be delivered to your phone number, either an automated voice call or a text message, depending on your preference.

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

1-Filmore Video Cutter Allows You To Import Your Videos

Launch the video cutter after it has been installed and click New Project to enter the video editing interface. Now you must import the video, which must be divided into numerous portions.

2-Trim, Split, Cut, And Delete Videos By Hand

3-Save Your Video To Your Computer

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Time To Extract A Conclusion

Finally, there are a few things you should be aware of:

To upload files larger than 20GB, make sure you have the most recent version of your browser.
If you can’t find the link to increase your limit, it’s possible that your longer videos feature is already turned on. Check your Accounts Feature page to be sure. To be allowed to upload a lengthier video, you must have a good standing on the YouTube Community Guidelines.
Check for copyright claims and strikes if you’re having trouble uploading a video.
If you’re uploading a long video and haven’t verified your account yet, you’ll be prompted to do so after the video has been uploaded.
Simply click the Verify account icon beside the video, then activate this video in your video manager to publish it.
Keep in mind that it will be set to private by default, so make sure to modify the privacy settings if necessary.

Try It Free Try It Free

What Is Youtube’s Primary Goal?

Is There A Limit On How Long A Video Can Be On Youtube?

Shorter videos were deemed to be superior… You’ll lose viewers if you make a video longer solely for the sake of making it longer. On the other hand, longer videos should be planned into your video material. Videos that are between 7 and 15 minutes long do well in general.
Surprisingly, people prefer lengthier videos, and artists haven’t noticed a drop in views when they develop longer ones. When they focus on longer films, they’ve seen an increase in views and subscribers. Nikki Tutorials’ videos, for example, were roughly eight minutes long in 2015.
It’s time to get serious about making lengthier videos. If you want to appear in YouTube’s search, you’ll need to increase the length of your videos steadily. This includes producing other vlogs, in-depth tutorials, and GRWM videos. All of these video formats tend to be lengthy.
As your videos get longer, you may see that organic views increase as you appear more frequently in organic searches. Because YouTube defines long-video channels as ‘top producers,’ such videos are pushed to the top of search results, you’ll see an increase in subscribers.
Lastly, A YouTube video should be at least ten minutes long. Videos that are seven to fifteen minutes long tend to do well on the site. Keep in mind, though, that your video should only be as long as it needs to be.

How To Upload Longer Videos To Youtube In A Step-by-step Process?

Step 1: Log in to your YouTube account first.

Step 2: Go to https://www.youtube.com/upload and post your video.

Step 3: At the bottom, click Increase your limit.

Step 4: You must validate your account. Select how you want to get a verification code. You have the option of having an automated voice message call me or having the verification code texted to me.

Step 5: Click Submit after entering your phone number. Select a language for the service to use when delivering you the verification code by clicking change language.

Step 6: The code will be delivered to your phone number, either an automated voice call or a text message, depending on your preference.

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

1-Filmore Video Cutter Allows You To Import Your Videos

Launch the video cutter after it has been installed and click New Project to enter the video editing interface. Now you must import the video, which must be divided into numerous portions.

2-Trim, Split, Cut, And Delete Videos By Hand

3-Save Your Video To Your Computer

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Time To Extract A Conclusion

Finally, there are a few things you should be aware of:

To upload files larger than 20GB, make sure you have the most recent version of your browser.
If you can’t find the link to increase your limit, it’s possible that your longer videos feature is already turned on. Check your Accounts Feature page to be sure. To be allowed to upload a lengthier video, you must have a good standing on the YouTube Community Guidelines.
Check for copyright claims and strikes if you’re having trouble uploading a video.
If you’re uploading a long video and haven’t verified your account yet, you’ll be prompted to do so after the video has been uploaded.
Simply click the Verify account icon beside the video, then activate this video in your video manager to publish it.
Keep in mind that it will be set to private by default, so make sure to modify the privacy settings if necessary.

Unleashing Potential: Crafting a YouTube Channel Brand for Success

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Youtube Stream

"2024 Approved Optimize and Submit Longer YouTube Content"

Optimize and Submit Longer YouTube Content

Create High-Quality Video - Wondershare Filmora

In this article

What Is Youtube’s Primary Goal?

Is There A Limit On How Long A Video Can Be On Youtube?

How To Upload Longer Videos To Youtube In A Step-by-step Process?

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

1-Filmore Video Cutter Allows You To Import Your Videos

2-Trim, Split, Cut, And Delete Videos By Hand

3-Save Your Video To Your Computer

Time To Extract A Conclusion

In this article

What Is Youtube’s Primary Goal?

Is There A Limit On How Long A Video Can Be On Youtube?

How To Upload Longer Videos To Youtube In A Step-by-step Process?

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

1-Filmore Video Cutter Allows You To Import Your Videos

2-Trim, Split, Cut, And Delete Videos By Hand

3-Save Your Video To Your Computer

Time To Extract A Conclusion

In this article

What Is Youtube’s Primary Goal?

Is There A Limit On How Long A Video Can Be On Youtube?

How To Upload Longer Videos To Youtube In A Step-by-step Process?

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

1-Filmore Video Cutter Allows You To Import Your Videos

2-Trim, Split, Cut, And Delete Videos By Hand

3-Save Your Video To Your Computer

Time To Extract A Conclusion

In this article

What Is Youtube’s Primary Goal?

Is There A Limit On How Long A Video Can Be On Youtube?

How To Upload Longer Videos To Youtube In A Step-by-step Process?

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

1-Filmore Video Cutter Allows You To Import Your Videos

2-Trim, Split, Cut, And Delete Videos By Hand

3-Save Your Video To Your Computer

Time To Extract A Conclusion

Unleashing Potential: Crafting a YouTube Channel Brand for Success

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Bad Branding Causes Mistrust

What is YouTube Branding?

How to Start Branding Your YouTube Channel?

How Is Your Channel Different From the Others?

Pick a Unique and Memorable Name

Picking an Icon

Create Video Thumbnails That Stand Out

Designing Your Icon, Thumbnail, and Channel Art

How to Make Your Visuals Consistent?

But Branding Is Not Designing, It’s A Feeling

Inserting A Watermark

Coming Up With A Catchphrase

Final Thoughts On YouTube Branding

Shanoon Cox

Bad Branding Causes Mistrust

What is YouTube Branding?

How to Start Branding Your YouTube Channel?

How Is Your Channel Different From the Others?

Pick a Unique and Memorable Name

Picking an Icon

Create Video Thumbnails That Stand Out

Designing Your Icon, Thumbnail, and Channel Art

How to Make Your Visuals Consistent?

But Branding Is Not Designing, It’s A Feeling

Inserting A Watermark

Coming Up With A Catchphrase

Final Thoughts On YouTube Branding

Shanoon Cox

Bad Branding Causes Mistrust

What is YouTube Branding?

How to Start Branding Your YouTube Channel?

How Is Your Channel Different From the Others?

Pick a Unique and Memorable Name

Picking an Icon

Create Video Thumbnails That Stand Out

Designing Your Icon, Thumbnail, and Channel Art

How to Make Your Visuals Consistent?